---
title: Overview
description: "Get a high-level look at how Guides and Surveys works inside your product."
product: guides-surveys
lang: en
token_estimate: 731
---
# Overview

> For AI agents: a documentation index is available at [/docs/llms.txt](/docs/llms.txt). Append `.md` to any page URL for markdown, or send `Accept: text/markdown`.

Amplitude Guides and Surveys offers an alternative to popup components in your application.

As part of the Amplitude platform, Guides and Surveys helps users learn your product, share feedback in context, and improve retention, activation, and engagement.

## Plan availability

Branding, Guides, Number of themes, Surveys, Templates, and Theming vary by plan. Some features need a higher plan or an add-on. Go to [Amplitude pricing](https://amplitude.com/pricing) for plan details.

| Plan | Branding | Guides | Number of themes | Surveys | Templates | Theming |
| --- | --- | --- | --- | --- | --- | --- |
| Free | AMPL | 1 | 1 | 1 | Standard | Basic |
| Plus | AMPL (add-on: Whitelabeled) | 1 (add-on: 10 Live Guides) | 1 | 1 (add-on: 5 Live Surveys) | Standard (add-on: Custom) | Basic |
| Growth | Whitelabeled | 2 (add-on: Unlimited Guides) | 1 (add-on: Unlimited) | 2 (add-on: Unlimited Surveys) | Standard (add-on: Custom) | Basic (add-on: Advanced) |
| Enterprise | Whitelabeled | 2 (add-on: Unlimited Guides) | 1 (add-on: Unlimited) | 2 (add-on: Unlimited Surveys) | Standard (add-on: Custom) | Basic (add-on: Advanced) |

Air Traffic Control (Throttling), Prioritization, and Recurring nudges are included on every plan, with an add-on available on the Growth and Enterprise plans.

AMPL to AMPL real-time cohort sync, Custom CSS, G&S A/B Testing, and G&S MAB are available as an add-on on the Growth and Enterprise plans.

Localization is available on the Growth and Enterprise plans and as an add-on on the Plus plan.

Role-Based Access Control is available on the Enterprise plan and as an add-on on the Growth plan.

Scheduled Nudges is available as an add-on on the Plus, Growth, and Enterprise plans.

Advanced Branching logic, AI summary, Behavior Triggers
- Rage clicks
- Confusion, Cohort Targeting, Edit history (version history), End-to-End No Code, Event Based Triggers, HTML Editor, Nudge Actions, Nudge Analytics, Personalization, Release Management (Copy across projects), and Standard Triggers
- Time-delay
- Immediately are available on all plans.

_Availability reflects the latest Amplitude plans. If your organization is on an older plan, your access may differ. Check your plan under [Plans & Billing in your organization settings](/docs/admin/account-management/account-settings#organizational-settings), or contact your Amplitude account representative._

## Who uses Guides and Surveys

Anyone responsible for the user journey in a digital product can use Guides and Surveys:

- Product teams: shape onboarding and the overall user journey.
- Growth teams: use the product to drive improvements across the user funnel.
- Product marketing teams: own customer communication, including the in-product channel.