---
title: Overview
description: "Get a high-level look at how Guides and Surveys works inside your product."
product: guides-surveys
lang: en
last_updated: 2026-11-12
token_estimate: 728
---
# Overview

Amplitude Guides and Surveys offers an alternative to popup components in your application.

> For AI agents: a documentation index is available at [/docs/llms.txt](/docs/llms.txt). Append `.md` to any page URL for markdown, or send `Accept: text/markdown`.

As part of the Amplitude platform, Guides and Surveys helps users learn your product, share feedback in context, and improve retention, activation, and engagement.

## Plan availability

Branding, Guides, Number of themes, Surveys, Templates, and Theming vary by plan. Some features need a higher plan or an add-on. Go to [Amplitude pricing](https://amplitude.com/pricing) for plan details.

| Plan | Branding | Guides | Number of themes | Surveys | Templates | Theming |
| --- | --- | --- | --- | --- | --- | --- |
| Free | AMPL | 1 | 1 | 1 | Standard | Basic |
| Plus | AMPL (add-on: Whitelabeled) | 1 (add-on: 10 Live Guides) | 1 | 1 (add-on: 5 Live Surveys) | Standard (add-on: Custom) | Basic |
| Growth | Whitelabeled | 2 (add-on: Unlimited Guides) | 1 (add-on: Unlimited) | 2 (add-on: Unlimited Surveys) | Standard (add-on: Custom) | Basic (add-on: Advanced) |
| Enterprise | Whitelabeled | 2 (add-on: Unlimited Guides) | 1 (add-on: Unlimited) | 2 (add-on: Unlimited Surveys) | Standard (add-on: Custom) | Basic (add-on: Advanced) |

Air Traffic Control (Throttling), Prioritization, and Recurring nudges are included on every plan, with an add-on available on the Growth and Enterprise plans.

AMPL to AMPL real-time cohort sync, Custom CSS, G&S A/B Testing, and G&S MAB are available as an add-on on the Growth and Enterprise plans.

Localization is available on the Growth and Enterprise plans and as an add-on on the Plus plan.

Role-Based Access Control is available on the Enterprise plan and as an add-on on the Growth plan.

Scheduled Nudges is available as an add-on on the Plus, Growth, and Enterprise plans.

Advanced Branching logic, Behavior Triggers
- Rage clicks
- Confusion, Cohort Targeting, Edit history (version history), End-to-End No Code, Event Based Triggers, HTML Editor, Nudge Actions, Nudge Analytics, Personalization, Release Management (Copy across projects), and Standard Triggers
- Time-delay
- Immediately are available on all plans.

_Availability reflects the latest Amplitude plans. If your organization is on an older plan, your access may differ. Check your plan under [Plans & Billing in your organization settings](/docs/admin/account-management/account-settings#organizational-settings), or contact your Amplitude account representative._

## Who uses Guides and Surveys

Anyone responsible for the user journey in a digital product can use Guides and Surveys:

- Product teams: shape onboarding and the overall user journey.
- Growth teams: use the product to drive improvements across the user funnel.
- Product marketing teams: own customer communication, including the in-product channel.