Turn every page on your website into a testing ground for what works. Amplitude Web Experiment pairs a point-and-click editor with rigorous analytics so product, marketing, and growth teams can ship changes that move the numbers, without waiting on engineering.

{% outcomes heading="Explore Web Experiment" %}
{% outcome icon="Zap" title="Ship tests without an engineering ticket" href="/docs/web-experiment/set-up-a-web-experiment" %}
Launch experiments from a visual editor so marketing and growth move at their own speed.
{% /outcome %}
{% outcome icon="Target" title="Show each visitor the right variant" href="/docs/web-experiment/targeting" %}
Target by URL, behavior, and user property so the test reaches the audience that matters.
{% /outcome %}
{% outcome icon="FlaskConical" title="Test copy, design, and layout" href="/docs/web-experiment/actions" %}
Edit text, swap images, and restyle elements on the page itself instead of mocking up a new one.
{% /outcome %}
{% outcome icon="Eye" title="Try a different page entirely" href="/docs/web-experiment/pages" %}
Run page-level experiments when one tweak isn't enough and you need to redesign the whole flow.
{% /outcome %}
{% outcome icon="LineChart" title="Prove the variant moved the metric" href="/docs/web-experiment/post-experiment" %}
Tie results to revenue, signups, or conversion so you know which variant actually won.
{% /outcome %}
{% outcome icon="Rocket" title="Personalize without rebuilding the page" href="/docs/web-experiment/out-of-the-box-widgets" %}
Drop in prebuilt banners and modals to tailor the visitor experience in minutes.
{% /outcome %}
{% /outcomes %}

## Build web experiments

Use the visual editor to create page changes, redirects, and widgets without a full release cycle.

- [Set up a web experiment](/docs/web-experiment/set-up-a-web-experiment) to create the experiment, choose pages, and define goals.
- [Edit page elements](/docs/web-experiment/actions) to change text, images, styles, and layout.
- [Run page experiments](/docs/web-experiment/pages) to test full-page changes across matching URLs.
- [Use URL redirect testing](/docs/web-experiment/url-redirect-testing) when each variant needs a separate destination.

## Target and measure visitors

Connect web experiments to Amplitude data so each test reaches the right audience and reports on the right outcomes.

- [Configure targeting](/docs/web-experiment/targeting) to include visitors by URL, behavior, and user properties.
- [Track web experiments](/docs/web-experiment/tracking) to send exposure and interaction data to Amplitude.
- [Analyze results](/docs/web-experiment/post-experiment) to compare variants and make launch decisions.
- [Review performance guidance](/docs/web-experiment/performance) to reduce page impact from experiment code.

{% academy-link
   title="Getting Started with Amplitude Web Experimentation"
   url="https://academy.amplitude.com/getting-started-with-amplitude-web-experimentation"
   description="Learn how to use Web Experimentation to fuel conversion rates in your web experiences and single-page apps."
/%}