# Webengage

Source: https://amplitude.com/docs/data/destination-catalog/webengage

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On this page

- [Use cases](#use-cases)
- [Considerations](#considerations)
- [Set up the integration](#set-up-the-integration)
- [WebEngage setup](#webengage-setup)
- [Amplitude setup](#amplitude-setup)
- [Send a cohort](#send-a-cohort)

# Webengage

[WebEngage](https://webengage.com/) lets product and marketing teams configure in-app nudges to improve feature adoption and drive conversions. It's a user engagement and retention platform that sends personalized marketing communications across 12+ channels, including email, push notification, and WhatsApp.

## Use cases

Exporting user or behavioral Amplitude cohorts to WebEngage lets you:

- Drive retention-led growth by activating dormant customers, promoting repeat purchases, and increasing platform engagement and content consumption.
- Engage cohort users with targeted, personalized messages through their preferred channel: Push, In-app, SMS, Web Overlays, Web Push, Email, or WhatsApp.

## Considerations

- This integration is only available for customers who have paid plans with Amplitude.
- Enable this integration in each Amplitude project you want to use it in.
- You need a paid WebEngage plan to enable this integration.
- Amplitude matches the `user_id` to the `CUID` in WebEngage to associate cohorts. If a user with a specific `user_id` doesn't exist in WebEngage, WebEngage doesn't create a user. Make sure the Amplitude `user_id` field matches the WebEngage id field (`CUID`) to avoid user duplication.

## Set up the integration

To configure the Cohort integration from Amplitude to WebEngage, complete the following steps in each platform.

### WebEngage setup

In WebEngage, go to *Data Platform > Integrations > REST API* and copy the REST API key.

### Amplitude setup

1. In Amplitude Data, click **Catalog** and select the **Destinations** tab.
2. In the Cohort section, click **WebEngage**.
3. Enter **Name** and paste in the **API** key you copied from **WebEngage**.
4. Select the Amplitude properties that map to WebEngage's User ID.
5. Save when finished.

## Send a cohort

To sync your first cohort, follow these steps:

1. In Amplitude, open the cohort you want to sync, then click **Sync**.
2. Select **WebEngage**, then click **Next**.
3. Choose the account you want to sync to.
4. Choose the sync cadence.
5. When finished, save your work.

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