# Amplitude for Ecommerce, Step by Step | Amplitude

Get an in-depth course on setting up digital analytics for ecommerce with Timo Dechau and Amplitude. Improve the customer experience and convert more shoppers.



Source: https://amplitude.com/en-us/ecommerce-timo-dechau-masterclass

---

From Deepskydata and Amplitude

# Amplitude for Ecommerce, Step by Step

Watch Timo Dechau’s masterclass in setting up digital analytics to understand your customer journey and convert and retain more shoppers.

Episode 1: Get started quickly

How to switch from Google Analytics, set up the Amplitude SDK, define your first events, and start reporting on campaigns.

Episode 2: Convert more users to customers

How to add ecommerce events, analyze the core funnel for friction, and understand customer retention.

Episode 3: Improve your customer experience through experimentation

How to plan, run, and analyze experiments to reduce checkout friction and cart abandonment.

Episode 4: Create loyal customers

How to use cohorts to understand different customer segments and sync cohorts to popular marketing platforms for targeted campaigns.

Episode 5: Enrich online and offline data for a full view of your customer

How to connect data from a data warehouse, such as Snowflake, to enable sophisticated self-serve analyses.

## Meet the experts

## About Timo Dechau

In his first eight years in the digital landscape, Timo learned firsthand the crucial role of reliable data in driving speed and informed decisions. For the past eight years, he’s been dedicated to creating, maintaining, refactoring, and simplifying data stacks for diverse companies—from startups to DAX-listed entities. His constant pursuit: finding the optimal path for time-to-value while ensuring the unwavering reliability of data.

He now teaches the ins and outs of data & tracking design to everyone who visits [Deepskydata.com.](https://www.deepskydata.com/)

## Also featuring

[](https://www.linkedin.com/in/darshilgandhi/?originalSubdomain=ca)

Darshil Gandhi

Principal Product Marketing Manager, Amplitude

[Connect with Darshil](https://www.linkedin.com/in/darshilgandhi/?originalSubdomain=ca)

[](https://www.linkedin.com/in/wpong/)

Wil Pong

Sr. Director, Product Management, Amplitude

[Connect with Wil](https://www.linkedin.com/in/wpong/)

[](https://www.linkedin.com/in/westonclarke/)

Weston Clarke

Principal Product Manager, Amplitude

[Connect with Weston](https://www.linkedin.com/in/westonclarke/)

[](https://www.linkedin.com/in/patrickt010/)

Patrick Thompson

Co-founder, Clarify | Former Director of Product, Amplitude

[Connect with Patrick](https://www.linkedin.com/in/patrickt010/)

## Keep learning

[](/)

From Click to Cart

Discover 6 best practices for ecommerce, delivery and QSR companies to increase conversion and grow revenue through their apps and websites.

[Learn more](/)

[](https://app.amplitude.com/analytics/share/ced518b5ddf84c1da85a07f0e79374e0)

Explore Amplitude for Ecommerce

This customized instance lets you dig into live charts to explore how you can use Amplitude to answer your most pressing ecommerce questions.

[See the notebook](https://app.amplitude.com/analytics/share/ced518b5ddf84c1da85a07f0e79374e0)

[](/blog/ecommerce-analytics)

The Ultimate Guide to Setting up Analytics for Ecommerce

Measure, analyze, and optimize your online business. Learn top digital strategies for boosting conversions.

[Learn more](/blog/ecommerce-analytics)

## Get started with Amplitude

Provide the best purchasing experience for your customers with the leading ecommerce analytics solution. Start right away when you create a free account with instant access to our top features.

[Get started now](https://analytics.amplitude.com/signup)[Learn more](/industry/ecommerce)