--- title: "Analytics in 2015: A Year in Review" description: "More and more people are recognizing the value of using simple, self-service analytics platforms, as demonstrated by the hundreds of millions in capital that such companies have raised this year alone." canonical: "https://amplitude.com/en-us/blog/analytics-2015-year-review" --- # Analytics in 2015: A Year in Review More and more people are recognizing the value of using simple, self-service analytics platforms, as demonstrated by the hundreds of millions in capital that such companies have raised this year alone. Source: https://amplitude.com/en-us/blog/analytics-2015-year-review --- [Aditya Vempaty](/blog/author/aditya-vempaty) [Former Head of Marketing, Amplitude](/blog/author/aditya-vempaty) [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fanalytics-2015-year-review)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fanalytics-2015-year-review)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fanalytics-2015-year-review\&text=Analytics%20in%202015%3A%20A%20year%20in%20review)[](mailto:?subject=Checkout%20this%20Amplitude%20Article\&body=Check%20this%20out%3A%20https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fanalytics-2015-year-review) This past year has been an exciting one for [mobile analytics](https://amplitude.com/mobile-analytics). More and more people are recognizing the value of using simple, self-service analytics platforms, as demonstrated by the hundreds of millions in capital that such companies have raised this year alone. Many of these companies added integrations and features to make their service a “one-stop shop” for analytics, with predictive features being the most popular. And the app analytics space is expanding; huge companies like Facebook, Yahoo!, and Apple rolled out with their own app analytics this year. Here are some of 2015’s most important highlights from the analytics space via Infographic: About the author Aditya Vempaty Former Head of Marketing, Amplitude [More from Aditya](/blog/author/aditya-vempaty) As the former head of marketing at Amplitude, he had the privilege of hiring and leading a fantastic team of marketers, designers, and content folks to build a marketing engine that resulted in increasing revenues by 400% in 15 months. 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