---
title: "Senior Manager Digital Product and Experience at DeFacto"
description: "Alperen Ateş, Senior Manager Digital Product and Experience, DeFacto. He is leading a cross-functional team of Product Owners and UI/UX Designers, directing the complete lifecycle and strategy of a comprehensive omnichannel retail portfolio, and covering the full digital and in-store experience."
canonical: "https://amplitude.com/en-us/blog/author/alperen-ates"
---

# Senior Manager Digital Product and Experience at DeFacto

Alperen Ateş, Senior Manager Digital Product and Experience, DeFacto. He is leading a cross-functional team of Product Owners and UI/UX Designers, directing the complete lifecycle and strategy of a comprehensive omnichannel retail portfolio, and covering the full digital and in-store experience.

Source: https://amplitude.com/en-us/blog/author/alperen-ates

---

##### Alperen Ateş

Senior Manager Digital Product and Experience at DeFacto

Alperen Ateş, Senior Manager Digital Product and Experience, DeFacto. He is leading a cross-functional team of Product Owners and UI/UX Designers, directing the complete lifecycle and strategy of a comprehensive omnichannel retail portfolio, and covering the full digital and in-store experience.

[](https://www.linkedin.com/in/alperen-ate%C5%9F-12b2b0135/)

#### Posts by Alperen

[Read ](/blog/defacto-increased-experimentation-4x)

[Customers](/blog/defacto-increased-experimentation-4x)

###### [How DeFacto increased experimentation 4x & unlocked data-driven growth](/blog/defacto-increased-experimentation-4x)

[Apr 3, 2026](/blog/defacto-increased-experimentation-4x)

[7 min read](/blog/defacto-increased-experimentation-4x)