---
title: "Archana Madhavan, Instructional Designer"
description: "Check out the blog posts from Archana Madhavan, Instructional Designer. Archana is an Instructional Designer on the Customer Education team at Amp..."
canonical: "https://amplitude.com/en-us/blog/author/archana-madhavan"
---

# Archana Madhavan, Instructional Designer

Check out the blog posts from Archana Madhavan, Instructional Designer. Archana is an Instructional Designer on the Customer Education team at Amp...

Source: https://amplitude.com/en-us/blog/author/archana-madhavan

---

##### Archana Madhavan

Senior Learning Experience Designer, Amplitude

Archana is a Senior Learning Experience Designer on the Customer Education team at Amplitude. She develops educational content and courses to help Amplitude users better analyze their customer data to build better products.

[](https://www.linkedin.com/in/archanamadhavan/)[](https://twitter.com/chanamuu)

#### Posts by Archana

[Read ](/blog/causation-correlation)

[Insights](/blog/causation-correlation)

###### [Correlation vs causation: Learn the difference](/blog/causation-correlation)

[Jul 28, 2025](/blog/causation-correlation)

[14 min read](/blog/causation-correlation)

[Read ](/blog/month-over-month-growth-rates)

[Insights](/blog/month-over-month-growth-rates)

###### [Month-over-month growth: How to calculate & avoid common mistakes](/blog/month-over-month-growth-rates)

[May 28, 2025](/blog/month-over-month-growth-rates)

[13 min read](/blog/month-over-month-growth-rates)

[Read ](/blog/measuring-active-users)

[Insights](/blog/measuring-active-users)

###### [You’re measuring daily active users wrong](/blog/measuring-active-users)

[Apr 3, 2025](/blog/measuring-active-users)

[17 min read](/blog/measuring-active-users)

[Read ](/blog/cohort-analysis)

[Insights](/blog/cohort-analysis)

###### [3 ways to use cohort analysis (beyond improving retention)](/blog/cohort-analysis)

[Aug 7, 2020](/blog/cohort-analysis)

[9 min read](/blog/cohort-analysis)

[Read ](/blog/retention-rate-customer-experience)

[Insights](/blog/retention-rate-customer-experience)

###### [How retention rate and customer experience go hand in hand](/blog/retention-rate-customer-experience)

[Jun 23, 2020](/blog/retention-rate-customer-experience)

[9 min read](/blog/retention-rate-customer-experience)

[Read ](/blog/release-notes-february-2020)

[Product](/blog/release-notes-february-2020)

###### [Release notes: February 2020](/blog/release-notes-february-2020)

[Feb 18, 2020](/blog/release-notes-february-2020)

[4 min read](/blog/release-notes-february-2020)

[Read ](/blog/release-notes-january-2020)

[Product](/blog/release-notes-january-2020)

###### [Release notes: January 2020](/blog/release-notes-january-2020)

[Jan 16, 2020](/blog/release-notes-january-2020)

[3 min read](/blog/release-notes-january-2020)

[Read ](/blog/release-notes-november-2019)

[Product](/blog/release-notes-november-2019)

###### [Release notes: Fall 2019](/blog/release-notes-november-2019)

[Dec 9, 2019](/blog/release-notes-november-2019)

[4 min read](/blog/release-notes-november-2019)

[Read ](/blog/introducing-north-star-playbook)

[Insights](/blog/introducing-north-star-playbook)

###### [Introducing The North Star Playbook](/blog/introducing-north-star-playbook)

[Dec 4, 2019](/blog/introducing-north-star-playbook)

[3 min read](/blog/introducing-north-star-playbook)

[Read ](/blog/release-notes-september-2019)

[Product](/blog/release-notes-september-2019)

###### [Release notes: September 2019](/blog/release-notes-september-2019)

[Oct 13, 2019](/blog/release-notes-september-2019)

[3 min read](/blog/release-notes-september-2019)

[Read ](/blog/amplify-2019-speakers)

[Company](/blog/amplify-2019-speakers)

###### [Who’s speaking at Amplify 2019?](/blog/amplify-2019-speakers)

[Sep 19, 2019](/blog/amplify-2019-speakers)

[15 min read](/blog/amplify-2019-speakers)

[Read ](/blog/release-notes-august-2019)

[Product](/blog/release-notes-august-2019)

###### [Release notes: August 2019](/blog/release-notes-august-2019)

[Sep 10, 2019](/blog/release-notes-august-2019)

[5 min read](/blog/release-notes-august-2019)