---
title: "Director of Product Marketing, Amplitude"
description: "Carmen DeCouto is the manager of monetization growth marketing at Amplitude. Prior to Amplitude, Carmen was a senior product marketing manager at Sisense."
canonical: "https://amplitude.com/en-us/blog/author/carmen-decouto"
---

# Director of Product Marketing, Amplitude

Carmen DeCouto is the manager of monetization growth marketing at Amplitude. Prior to Amplitude, Carmen was a senior product marketing manager at Sisense.

Source: https://amplitude.com/en-us/blog/author/carmen-decouto

---

##### Carmen DeCouto

Director of Product Marketing, Amplitude

Carmen DeCouto is a Product Marketing leader at Amplitude. She's launched AI products, built growth programs across the full user lifecycle, and made a career out of translating the technical into something people actually care about. With nearly a decade in data and analytics, she's developed a sharp instinct for where the industry is heading and how to build for it.

[](https://www.linkedin.com/in/carmenmdecouto/)

#### Posts by Carmen

[Read ](/blog/code-mode-data-assistant)

[Company](/blog/code-mode-data-assistant)

###### [Building got faster. Knowing what worked didn’t.](/blog/code-mode-data-assistant)

[Aug 13, 2026](/blog/code-mode-data-assistant)

[6 min read](/blog/code-mode-data-assistant)

[Read ](/blog/support-data-powers-better-products)

[Insights](/blog/support-data-powers-better-products)

###### [From tickets to product truth: How support data powers better products](/blog/support-data-powers-better-products)

[Jan 8, 2026](/blog/support-data-powers-better-products)

[11 min read](/blog/support-data-powers-better-products)

[Read ](/blog/top-five-user-research-pitfalls)

[Insights](/blog/top-five-user-research-pitfalls)

###### [Top five user research pitfalls and how to avoid them](/blog/top-five-user-research-pitfalls)

[Nov 11, 2025](/blog/top-five-user-research-pitfalls)

[11 min read](/blog/top-five-user-research-pitfalls)

[Read ](/blog/product-tooltips-best-practices)

[Insights](/blog/product-tooltips-best-practices)

###### [​​Product tooltips: What they are and how to create them](/blog/product-tooltips-best-practices)

[Sep 21, 2025](/blog/product-tooltips-best-practices)

[10 min read](/blog/product-tooltips-best-practices)

[Read ](/blog/create-compelling-product-tours)

[Insights](/blog/create-compelling-product-tours)

###### [How to create compelling product tours for users](/blog/create-compelling-product-tours)

[Sep 21, 2025](/blog/create-compelling-product-tours)

[7 min read](/blog/create-compelling-product-tours)

[Read ](/blog/in-app-guides)

[Insights](/blog/in-app-guides)

###### [A guide to in-app guides](/blog/in-app-guides)

[Sep 21, 2025](/blog/in-app-guides)

[9 min read](/blog/in-app-guides)

[Read ](/blog/product-survey)

[Insights](/blog/product-survey)

###### [How to create product surveys users want to answer](/blog/product-survey)

[Sep 14, 2025](/blog/product-survey)

[10 min read](/blog/product-survey)

[Read ](/blog/create-effective-product-feedback-surveys)

[Insights](/blog/create-effective-product-feedback-surveys)

###### [A guide to creating effective product feedback surveys](/blog/create-effective-product-feedback-surveys)

[Jun 16, 2025](/blog/create-effective-product-feedback-surveys)

[9 min read](/blog/create-effective-product-feedback-surveys)

[Read ](/blog/target-users-real-time)

[Product](/blog/target-users-real-time)

###### [How to target your most valuable users in real time](/blog/target-users-real-time)

[May 20, 2025](/blog/target-users-real-time)

[5 min read](/blog/target-users-real-time)

[Read ](/blog/campaign-optimization-strategies)

[Product](/blog/campaign-optimization-strategies)

###### [4 proven campaign optimization strategies to maximize marketing ROI](/blog/campaign-optimization-strategies)

[May 19, 2025](/blog/campaign-optimization-strategies)

[7 min read](/blog/campaign-optimization-strategies)

[Read ](/blog/sign-up-to-monetization)

[Product](/blog/sign-up-to-monetization)

###### [How Amplitude uses Amplitude to move users from sign-up to monetization](/blog/sign-up-to-monetization)

[May 14, 2024](/blog/sign-up-to-monetization)

[6 min read](/blog/sign-up-to-monetization)

[Read ](/blog/freemium-free-trial-metrics)

[Insights](/blog/freemium-free-trial-metrics)

###### [Top 10 metrics to measure freemium and free trial performance](/blog/freemium-free-trial-metrics)

[Mar 5, 2024](/blog/freemium-free-trial-metrics)

[12 min read](/blog/freemium-free-trial-metrics)