---
title: "Technical Leader, Data & Analytics, Mercado Libre"
description: "Daniela Medina is a Technical Leader, Data & Analytics at Mercado Libre. She is working with data in behavioral analytics and user experience with a focus on improving the user experience. She also leads the implementation of the CRO (conversion rate optimization) methodology at Mercado Libre and throughout Latin America."
canonical: "https://amplitude.com/en-us/blog/author/daniela-medina"
---

# Technical Leader, Data & Analytics, Mercado Libre

Daniela Medina is a Technical Leader, Data & Analytics at Mercado Libre. She is working with data in behavioral analytics and user experience with a focus on improving the user experience. She also leads the implementation of the CRO (conversion rate optimization) methodology at Mercado Libre and throughout Latin America.

Source: https://amplitude.com/en-us/blog/author/daniela-medina

---

##### Daniela Medina

Technical Leader, Data & Analytics, Mercado Libre

Daniela Medina is a Technical Leader, Data & Analytics at Mercado Libre. She is working with data in behavioral analytics and user experience with a focus on improving the user experience. She also leads the implementation of the CRO (conversion rate optimization) methodology at Mercado Libre and throughout Latin America.

#### Posts by Daniela

[Read ](/blog/mercado-libre-user-experience)

[Customers](/blog/mercado-libre-user-experience)

###### [Mercado Libre Boosts Revenue Growth by Improving User Experience and Online Conversions](/blog/mercado-libre-user-experience)

[Jan 5, 2024](/blog/mercado-libre-user-experience)

[11 min read](/blog/mercado-libre-user-experience)