---
title: "Global Solution Architect, Amplitude"
description: "Viv is a Global Solutions Architect at Amplitude, where she helps customers build rigorous experimentation programs. Previously, she helped scale Peacock’s experimentation program."
canonical: "https://amplitude.com/en-us/blog/author/viv"
---

# Global Solution Architect, Amplitude

Viv is a Global Solutions Architect at Amplitude, where she helps customers build rigorous experimentation programs. Previously, she helped scale Peacock’s experimentation program.

Source: https://amplitude.com/en-us/blog/author/viv

---

##### Viv Magida

Global Solution Architect, Amplitude

Viv is a Global Solutions Architect at Amplitude, where she helps customers build rigorous experimentation programs. Previously, she helped scale Peacock’s experimentation program from zero to 750 tests per year. She jumped at the chance to join a leader in product analytics and experimentation, and is thrilled to be part of the Amplitude team helping companies build better products in the AI age.

[](https://www.linkedin.com/in/vivian-liu/)

#### Posts by Viv

[Read ](/blog/ai-broke-experimentation)

[Insights](/blog/ai-broke-experimentation)

###### [AI broke your experimentation program. Here’s how to fix it.](/blog/ai-broke-experimentation)

[Jun 1, 2026](/blog/ai-broke-experimentation)

[7 min read](/blog/ai-broke-experimentation)