--- title: "Building Customer Empathy With Legos" description: "We’re always looking for ways to reinforce our values and exercise our “customer muscles” as engineers." canonical: "https://amplitude.com/en-us/blog/building-customer-empathy-legos" --- # Building Customer Empathy With Legos We’re always looking for ways to reinforce our values and exercise our “customer muscles” as engineers. Source: https://amplitude.com/en-us/blog/building-customer-empathy-legos --- [Greg Jones](/blog/author/greg-jones) [Former Head of Product Engineering, Amplitude](/blog/author/greg-jones) [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fbuilding-customer-empathy-legos)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fbuilding-customer-empathy-legos)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fbuilding-customer-empathy-legos\&text=Building%20Customer%20Empathy%20With%20Legos)[](mailto:?subject=Checkout%20this%20Amplitude%20Article\&body=Check%20this%20out%3A%20https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fbuilding-customer-empathy-legos) At Amplitude, we pride ourselves in our attention to the customer. Not just in customer success or product management, but also in engineering, where Customer Focus is one of our guiding principles. Every line of code and every decision should ultimately come back to what the customer needs or wants. When you’re not talking to customers every day, however, this sense of customer-centricity can get dulled. That’s why we’re always looking for ways to reinforce our values and exercise our “customer muscles” as engineers — we want to make sure we’re always thinking beyond the immediate ramifications of what we’re building. As we discovered at Amplitude’s recent company offsite, one of the best ways to reinforce those values is by playing with Legos. ## Read the full story on our Engineering Blog >> About the author Greg Jones Former Head of Product Engineering, Amplitude [More from Greg](/blog/author/greg-jones) Greg is the former Head of Product Engineering at Amplitude. He's spent his career figuring out how to build complex web applications that don't fall over. Prior to Amplitude, Greg worked as a front-end engineer at Rockmelt and Yahoo, and studied at Stanford. 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