--- title: "How Hackathons Can Drive Velocity and Disrupt Your Product Roadmap" canonical: "https://amplitude.com/en-us/blog/company-hackathon" --- # How Hackathons Can Drive Velocity and Disrupt Your Product Roadmap Source: https://amplitude.com/en-us/blog/company-hackathon --- [Curtis Liu](/blog/author/curtis-liu) [CTO and Co-founder, Amplitude](/blog/author/curtis-liu) [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fcompany-hackathon)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fcompany-hackathon)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fcompany-hackathon\&text=How%20hackathons%20can%20drive%20velocity%20and%20disrupt%20your%20product%20roadmap)[](mailto:?subject=Checkout%20this%20Amplitude%20Article\&body=Check%20this%20out%3A%20https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fcompany-hackathon) [Hackathons](https://en.wikipedia.org/wiki/Hackathon) are a time honored tradition of many tech [companies](http://www.businessinsider.com/facebook-hackathons-2017-6). They’re a time for everyone to break free from their day to day work and innovate. Here at Amplitude, hackathons have been a great way of bypassing the traditional processes of product development to disrupt our own roadmap, as well as an opportunity to foster cross functional teamwork and relationships. We’ve taken to doing a hackathon at the start of every quarter, and are coming hot off of our third with some fresh ideas and ambitious projects. ## Check out the highlights from our July Hackathon on the Engineering Blog >> About the author Curtis Liu CTO and Co-founder, Amplitude [More from Curtis](/blog/author/curtis-liu) Curtis is the CTO & co-founder of Amplitude. He developed the core of Amplitude's technology and brings experience from Electronic Arts and Google. He studied EECS at MIT and is two-time winner of Battlecode, MIT's largest programming competition. [More from Curtis](/blog/author/curtis-liu) Topics #### Recommended Reading [Read ](/blog/amplitude-github-learning-loop) [Product](/blog/amplitude-github-learning-loop) ###### [Amplitude + GitHub Agents: Closing the Product Learning Loop](/blog/amplitude-github-learning-loop) [Oct 19, 2026](/blog/amplitude-github-learning-loop) [4 min read](/blog/amplitude-github-learning-loop) [Read ](/blog/lessons-from-consolidating-our-mcp-server) [Insights](/blog/lessons-from-consolidating-our-mcp-server) ###### [Lessons from consolidating our MCP server](/blog/lessons-from-consolidating-our-mcp-server) [Oct 6, 2026](/blog/lessons-from-consolidating-our-mcp-server) [10 min read](/blog/lessons-from-consolidating-our-mcp-server) [Read ](/blog/what-ai-engineers-do) [Insights](/blog/what-ai-engineers-do) ###### [What AI engineers do in the age of agentic code](/blog/what-ai-engineers-do) [Oct 1, 2026](/blog/what-ai-engineers-do) [14 min read](/blog/what-ai-engineers-do) [Read ](/blog/jev-analysis) [Insights](/blog/jev-analysis) ###### [An analysis of Jev: Faster and cheaper, but watch the accuracy](/blog/jev-analysis) [Sep 28, 2026](/blog/jev-analysis) [13 min read](/blog/jev-analysis) #### Explore Related Content [101](/compare/top-feature-flag-solutions-for-product-teams) ###### [9 Top Feature Flag Solutions for Modern Product Teams in 2026](/compare/top-feature-flag-solutions-for-product-teams) [Jan 27, 2026](/compare/top-feature-flag-solutions-for-product-teams) [Integration](/blog/amplitude-hubspot-behavioral-analytics) ###### [Using behavioral analytics for growth with the Amplitude app on HubSpot](/blog/amplitude-hubspot-behavioral-analytics) [Jun 17, 2024](/blog/amplitude-hubspot-behavioral-analytics) [10 min read](/blog/amplitude-hubspot-behavioral-analytics) [Personalization](/blog/identity-resolution-insights) ###### [Identity resolution: The secret to a 360-degree customer view](/blog/identity-resolution-insights) [Feb 16, 2024](/blog/identity-resolution-insights) [10 min read](/blog/identity-resolution-insights) [Product](/blog/warehouse-native-technical-deep-dive) ###### [Inside warehouse-native Amplitude: A technical deep dive](/blog/warehouse-native-technical-deep-dive) [Jun 27, 2023](/blog/warehouse-native-technical-deep-dive) [15 min read](/blog/warehouse-native-technical-deep-dive) [Guide](/resources/boost-customer-engagement) ###### [5 Proven Strategies to Boost Customer Engagement](/resources/boost-customer-engagement) [Jul 12, 2023](/resources/boost-customer-engagement) [Video](/designing-high-impact-experiments) ###### [Designing High-Impact Experiments](/designing-high-impact-experiments) [May 13, 2024](/designing-high-impact-experiments) [Startup](/blog/direct-to-consumer-marketing-tactics) ###### [9 direct-to-consumer marketing tactics to accelerate ecommerce growth](/blog/direct-to-consumer-marketing-tactics) [Feb 20, 2024](/blog/direct-to-consumer-marketing-tactics) [10 min read](/blog/direct-to-consumer-marketing-tactics) [Growth](/blog/analytics-product-market-fit) ###### [Leveraging analytics to achieve product-market fit](/blog/analytics-product-market-fit) [Jul 20, 2023](/blog/analytics-product-market-fit) [10 min read](/blog/analytics-product-market-fit)