---
title: "Discover How To Build and Scale Sales Teams as a Technical Founder | Amplitude"
description: "Learn how Amplitude's co-founder Spencer Skates scaled his sales team and the lessons he learned along the way."
canonical: "https://amplitude.com/en-us/blog/how-to-build-scale-sales-teams-as-a-technical-founder"
---

# Discover How To Build and Scale Sales Teams as a Technical Founder | Amplitude

Learn how Amplitude's co-founder Spencer Skates scaled his sales team and the lessons he learned along the way.

Source: https://amplitude.com/en-us/blog/how-to-build-scale-sales-teams-as-a-technical-founder

---

How do you build and scale a sales team as a technical founder? This is a tough and awesome question. It’s one of the many I discussed on a recent episode of the SaaStr podcast produced by Harry Stebbings and Jason Lemkin. **Check out the episode on [Soundcloud](https://soundcloud.com/saastr/saastr-153-how-to-build-and) or [iTunes](https://itunes.apple.com/us/podcast/official-saastr-podcast-saas/id1089973241?mt=2).** We covered a range of topics including:

- How I made my way into the world of SaaS and come to found Amplitude.
- How I look to build and scale our sales team, as an engineering focussed founder.
- Where I see most engineering founders go wrong in their approach to sales.
- The stumbling blocks that I found hard in this learning process.
- Advice to technical founders to scale the learning curve fast.
- And a lot more…

## Explore related content

- [Get Your Ecommerce Data Ready Before Holiday Traffic ArrivesProduct](/blog/holiday-ecommerce-data)
- [Find Your Holiday Checkout Friction Before Peak Traffic DoesProduct](/blog/holiday-checkout-friction)
- [Amplitude + GitHub Agents: Closing the Product Learning LoopProduct](/blog/amplitude-github-learning-loop)
- [Lessons from consolidating our MCP serverInsights](/blog/lessons-from-consolidating-our-mcp-server)
- [9 Top Feature Flag Solutions for Modern Product Teams in 2026101](/compare/top-feature-flag-solutions-for-product-teams)
- [Using behavioral analytics for growth with the Amplitude app on HubSpotIntegration](/blog/amplitude-hubspot-behavioral-analytics)
- [Identity resolution: The secret to a 360-degree customer viewPersonalization](/blog/identity-resolution-insights)
- [Inside warehouse-native Amplitude: A technical deep diveProduct](/blog/warehouse-native-technical-deep-dive)
- [5 Proven Strategies to Boost Customer EngagementGuide](/resources/boost-customer-engagement)
- [Designing High-Impact ExperimentsVideo](/designing-high-impact-experiments)
- [9 direct-to-consumer marketing tactics to accelerate ecommerce growthStartup](/blog/direct-to-consumer-marketing-tactics)
- [Leveraging analytics to achieve product-market fit Growth](/blog/analytics-product-market-fit)
