# Analytics 101 Articles - Amplitude Explore Discover the power of analytics through our in-depth guides, from basic to advanced concepts. Source: https://amplitude.com/en-us/explore/analytics --- # Analytics Articles ## Featured ### [Data Analytics: The Full Guide](/explore/data/what-data-analytics) [Learn about the world of data analytics and understand how it can help harness the power of your organization’s data. Learn the ins and outs of data analytics today.](/explore/data/what-data-analytics) [Read more](/explore/data/what-data-analytics) ### [What is Big Data Analytics? Full Guide and Examples](/explore/analytics/what-big-data-analytics) [Uncover the realm of big data analytics: its impact, tools, challenges, and real-world applications across industries. Dive into data-driven insights now.](/explore/analytics/what-big-data-analytics) [Read more](/explore/analytics/what-big-data-analytics) ### [What Is Diagnostic Analytics? A Quick Guide](/explore/analytics/what-diagnostic-analytics) [Unlock the "why" behind data with diagnostic analytics. Discover its importance, techniques, and how tools like Amplitude Analytics help drive success.](/explore/analytics/what-diagnostic-analytics) [Read more](/explore/analytics/what-diagnostic-analytics) ### [What Are Heatmaps? 101 Guide](/explore/analytics/heatmaps) [Learn what heatmaps are, how they work, best practices for analysis, and how they can help you optimize your site and app experiences for higher conversions.](/explore/analytics/heatmaps) [Read more](/explore/analytics/heatmaps) ## All Articles #### [What Is Prescriptive Analytics?](/explore/analytics/what-prescriptive-analytics) Discover how prescriptive analytics helps businesses level up their decision-making by using past data and future trends to make well-informed choices that work. #### [What Is Descriptive Analytics? A Quick Guide](/explore/analytics/what-descriptive-analytics) Unlock the secrets to past events and uncover patterns and trends with descriptive analytics. Discover how these measures help inform actionable insights. #### [What Is Predictive Analytics?](/explore/analytics/what-predictive-analytics) Unlock the power of predictive analytics for your product. Discover its applications, benefits, and techniques in this comprehensive guide from Amplitude. #### [What are Healthcare Analytics? Full Guide](/explore/analytics/what-are-healthcare-analytics) Explore what healthcare analytics is, how it drives impact, and where to use it. Discover why it’s critical to advancing health outcomes and company objectives. #### [Full Guide To Digital Experience Analytics](/explore/analytics/digital-experience-analytics) See your digital touchpoints through your users' eyes. Learn what digital experience analytics are, why tracking them is essential, and how to use the insights. #### [A Complete Guide to Ecommerce Analytics](/explore/analytics/ecommerce-analytics-complete-guide) Discover the potential of ecommerce analytics. Follow our guide to fully understand your customers, improve experiences, and uplevel your business performance. #### [What Is Financial Analytics? Full Guide](/explore/analytics/what-is-financial-analytics) Financial analytics turns your raw data into forward-looking, actionable information that improves growth and efficiency, leading your business to success. #### [What Is Revenue Analytics? Complete Guide (With Examples)](/explore/analytics/what-is-revenue-analytics) Use revenue analytics to turn guesswork growth tactics into data-backed plans that boost your profits. Learn how to analyze and optimize your revenue streams. #### [What is Marketing Analytics? A Complete Guide (With Examples)](/explore/analytics/marketing-analytics) Explore the basics of marketing analytics, including what it is, the insights it offers, and how to use it. Understand your data and access valuable takeaways. #### [What Is Enterprise Analytics? Everything To Know](/explore/analytics/what-enterprise-analytics) Discover how enterprise analytics drives data-driven decisions, efficiency, and growth. Learn its impact on diverse business aspects and how Amplitude can help. #### [What Are Heatmaps? 101 Guide](/explore/analytics/heatmaps) Learn what heatmaps are, how they work, best practices for analysis, and how they can help you optimize your site and app experiences for higher conversions. #### [What is Big Data Analytics? Full Guide and Examples](/explore/analytics/what-big-data-analytics) Uncover the realm of big data analytics: its impact, tools, challenges, and real-world applications across industries. Dive into data-driven insights now. #### [What Is Diagnostic Analytics? A Quick Guide](/explore/analytics/what-diagnostic-analytics) Unlock the "why" behind data with diagnostic analytics. Discover its importance, techniques, and how tools like Amplitude Analytics help drive success. #### [What Is Mobile Analytics? A Complete Guide](/explore/analytics/mobile-analytics) Understanding your mobile users is vital. Learn how to use mobile analytics to ensure your app meets user needs and stands out among app store competition. #### [What Is Session Replay: How It Works And Why It Matters](/explore/analytics/session-replay) Session replay captures real user actions on your site or app, turning clicks and scrolls into insights that reveal friction, boost engagement, and guide better product decisions. #### [What Is Event Tracking? Complete 2026 Guide](/explore/analytics/event-tracking-guide) Start turning every user action into a growth opportunity. With event tracking, you can see exactly how people engage, spot friction fast, and make data-driven decisions that boost results. #### [What Is TTV: A Complete Guide to Time to Value](/explore/analytics/time-to-value) What is Time to Value (TTV): the time it takes customers to reach their first meaningful outcome. Learn how to measure, track, and reduce TTV with analytics and experimentation in Amplitude. #### [What Are Rage Clicks: Detect And Fix User Frustration](/explore/analytics/rage-clicks) What are Rage Clicks: repeated rapid clicks that signal user frustration. Learn how analytics tools detect rage clicks and how to fix friction points that hurt conversions. #### [What Is a Resurrected User: Definition & Retention Guide](/explore/analytics/resurrected-user) Understand resurrected users in product analytics, how to identify dormant users ready to return, and how to measure resurrection success #### [What Is Cohort Retention Analysis: Essential Metrics Guide](/explore/analytics/cohort-retention-analysis) Understand where users abandon multi-step journeys and how to fix forms, performance, trust, and pricing to raise completion rates. #### [What Is Churn Analysis: Complete Definition And Guide](/explore/analytics/churn-analysis) Understand how to run churn analysis step by step using behavioral, billing, support, and marketing data to identify risk early. #### [What Is Churn Prediction: Complete Guide](/explore/analytics/churn-prediction) Explore the steps to predict churn, avoid common pitfalls like data leakage, and choose metrics like precision and recall #### [What Is Funnel Drop-Off: Complete Guide to Identification & Prevention](/explore/analytics/funnel-drop-off) Understand where users abandon multi-step journeys and how to fix forms, performance, trust, and pricing to raise completion rates #### [What Is a Retention Curve: Complete Definition & Examples](/explore/analytics/retention-curve) Understand the core parts of a retention curve—cohorts, time intervals, and retention checkpoints—with clear examples.