# What Is Product Experience? Outline and Improvement Tips | Amplitude Discover what product experience (PX) is, why it matters, and actionable tips to improve it. Learn how to boost engagement, loyalty, and user satisfaction. Source: https://amplitude.com/en-us/explore/product/product-experience --- ###### Understanding the product experience # What Is Product Experience? Outline & Improvement Tips Discover what product experience (PX) is, why it matters, and actionable tips to improve it. Learn how to boost engagement, loyalty, and user satisfaction. Table of Contents - Any product can have a flashy [feature](https://amplitude.com/glossary/terms/product-features). Your solution needs to connect with your users and be something they look forward to using. It should fit effortlessly into their lives, help them work more effectively, and become something they can’t go without—this is the product experience. A deeper, more empathetic understanding of how people work, play, and solve their problems provides incredible insight into what makes a better product experience. To grow, you’ll need to craft experiences that not only satisfy your users but delight and engage them, too. Browse this guide - [Product experience explained](#definition) - [Product experience vs. user experience](#vs-user-experience) - [Why is product experience important?](#importance) - [Creates loyal customers](#creates-loyal-customers) - [Reduces strain on your teams](#reduces-strain-on-your-teams) - [Generates word-of-mouth growth](#generates-word-of-mouth-growth) - [Gives you a competitive edge](#gives-you-a-competitive-edge) - [Who is involved in the product experience?](#who-is-involved) - [Product managers](#product-managers) - [Designers](#designers) - [Engineers](#engineers) - [Customer support](#customer-support) - [User researchers and data analysts](#user-researchers-and-data-analysts) - [Marketing and sales](#marketing-and-sales) - [Your users](#your-users) - [What makes a great product experience?](what-makes-great-pe) - [Feedback](#feedback) - [Analytics](#analytics) - [Engagement](#engagement) - [Prioritization](#prioritization) - [How to improve the product experience](#how-to-improve) - [Map your users’ journey](#map-your-users-journey) - [Implement usability testing](#implement-usability-testing) - [Speak to your customers](#speak-to-your-customers) - [Analyze support tickets](#analyze-support-tickets) - [Test your changes](#test-your-changes) - [Improve the onboarding experience](#improve-the-onboarding-experience) - [Don’t overcomplicate things](#dont-overcomplicate-things) - [Involve the entire team](#involve-the-entire-team) - [Tap into your PX analytics and insights with Amplitude](#analytics-and-insights-amplitude) ## Product experience explained The product experience (PX) covers every interaction a user has with your product, from someone’s [first glimpse](https://amplitude.com/templates/daily-feature-discovery-analysis-chart) at its features to their [ongoing daily use](https://amplitude.com/templates/daily-active-users-analysis-chart). It looks at the emotional and practical impact of each of these exchanges, helping to answer questions such as: - Does your product solve real problems? - Is it enjoyable to use? - Does it make your users feel confident and capable? Users with a positive PX are more likely to stick around, recommend your product, and even forgive occasional missteps. However, a poor experience can lead to [churn](https://amplitude.com/blog/churn-rate-formula), negative reviews, and stalled growth. ## Product experience vs. user experience The [user experience (UX)](https://amplitude.com/explore/growth/what-is-user-experience) typically focuses on how people interact with specific interfaces and touchpoints, ensuring everything makes sense and is easy to use. Product experience, on the other hand, takes a broader view that covers the entire relationship between a customer and your product and how people use it. UX is an important part of the product experience, but the latter goes further by asking bigger questions, including: - How does your product integrate with users’ existing tools? - What value does it bring to their work or life? - Does it grow and adapt as your needs change? UX is the well-designed checkout page. Product experience is the [ecommerce](https://amplitude.com/industry/ecommerce) experience that remembers people’s past purchases, suggests relevant products, and makes reordering them hassle-free. Both matter, but product experience does more to shape the long-term relationship that keeps [customers engaged](https://amplitude.com/explore/growth/what-customer-engagement) and invested. ## Why is product experience important? A well-crafted product experience turns routine tasks into smooth interactions that people are comfortable with and enjoy using. This user delight leads to several benefits. ### Creates loyal customers When people genuinely like your product, they naturally embed it into their routines. These daily users are far more likely to advocate for your product than casual ones. They’re also more inclined to continue using your solution for the long haul. Entire organizations often build their workflows around just one product and can be reluctant to switch, even if competitors offer a lower price. ### Reduces strain on your teams Strong product experience reduces the pressure on your support team. When users can easily do what they need to on your product, they require less hand-holding and troubleshooting. This confidence means lower support costs—your teams won’t waste time answering minor questions your product or resources should have addressed. Instead, you can use your energy to improve the product for new and future customers. ### Generates word-of-mouth growth The impact of the product experience extends to your [marketing](https://amplitude.com/solutions/marketing) and sales efforts, too. Satisfied users become credible ambassadors, sharing genuine stories about how your product adds value and improves their lives. These customers may write a positive review on your company profile, praise your product on social media, or spread the word among their friends. This [word-of-mouth marketing](https://amplitude.com/explore/metrics/what-net-promoter-score-guide) is often more effective than traditional advertising—[88% of consumers](https://www.nielsen.com/wp-content/uploads/sites/2/2021/11/2021-Nielsen-Trust-In-Advertising-Sell-Sheet.pdf) trust recommendations from people they know over other marketing messaging. This social proof is even more important in a [B2B setting](https://amplitude.com/industry/b2b-saas), where higher costs mean trust and reliability matter most. ### Gives you a competitive edge Perhaps most importantly, a considered and enjoyable product experience gives you a sustainable competitive advantage. Companies can easily copy features and match their competitors’ prices. However, creating an intuitive, delightful experience that perfectly meets your users’ needs requires understanding your customers and continuously learning from them. Properly investing in PX makes it much harder for competitors to overtake or match your success. ## Who is involved in the product experience? Product experience isn’t shaped by a single team or department—it comes from the coordinated efforts of multiple groups working toward a common goal. Each team plays an important role in creating the final experience your users get. ### Product managers [Product managers](https://amplitude.com/glossary/terms/product-management) steer the ship. They identify what your users need, prioritize features, and ensure the product meets customer expectations and overall business objectives. They connect [user feedback](https://amplitude.com/blog/collect-customer-feedback) with big product decisions and map out the [strategic direction](https://amplitude.com/blog/product-strategy-framework). ### Designers Designers craft the visual and interaction elements that users directly see and interact with. This collaboration includes [UX](https://amplitude.com/blog/ux-analytics) designers (who usually focus on user flows and interface logic) and UI designers (who concentrate on perfecting the general visual presentation). Together, the teams turn complex, back-end functionalities into eye-catching and approachable experiences your users can easily engage with. ### Engineers [Engineers](https://amplitude.com/solutions/engineering) bring the above designs to life while ensuring the product is technically robust and can be scaled if needed. They’re responsible for the technical foundation that powers every interaction, from loading speeds to feature implementation. ### Customer support [Customer support](https://amplitude.com/blog/customer-support) teams provide unique insights from their position as (usually) a user’s first port of call. Their direct contact with customers helps you identify [pain points](https://amplitude.com/explore/growth/customer-pain-points) and opportunities for improvement that might not show themselves through numbers and charts alone. Speaking to these teams gives you an idea of what your customers are saying via live chats or calls—this is incredibly valuable [qualitative data](https://amplitude.com/glossary/terms/qualitative-data). ### User researchers and data analysts User researchers and [data analysts](https://amplitude.com/explore/data/what-data-analytics) unpick all your raw information—those numbers and charts we just mentioned. They look for patterns in your [user behavior](https://amplitude.com/blog/user-behavior), test out new product features, and measure the impact of your changes. Their findings help other teams understand what’s working and what needs adjustment. ### Marketing and sales [Marketing and sales](https://amplitude.com/blog/supercharge-your-marketing-team) also influence the product experience by setting what users can expect from your product and highlighting its key value propositions. When these teams accurately and effectively communicate what your product offers, users can start their journey with a proper understanding and alignment. In short, they won’t be caught out by unexpected surprises. ### Your users While all your teams are valuable, your users remain the most central part of the product experience. These people actively shape your product. Their [feedback](https://amplitude.com/blog/collect-customer-feedback), how they use your solution, and what they need ultimately guide all your decisions. Successful products have an ongoing and open dialogue with users. They treat them as “partners” in the development process rather than passive customers, listening to what they want. ## What makes a great product experience? Exceptional product experiences happen when several elements perfectly align. These attributes come together to create an interaction that feels natural and rewarding for your users. ### Feedback Your user feedback forms the basis of most product development. Gathering these direct customer insights requires multiple feedback channels, such as in-app [surveys](https://amplitude.com/blog/customer-surveys), feedback buttons, user interviews, support ticket analysis, and more. Timing also matters when collecting feedback. Asking for comments right after someone completes a task often yields more specific, actionable responses—they’ll be keen to report on what’s just happened, whether positive or negative. Whenever you ask for it, make feedback collection feel natural rather than intrusive. Keep your surveys focused and brief, and always close the loop by acknowledging the user input and sharing how it influences product decisions. ### Analytics The opposite of feedback (which is qualitative), [analytics](https://amplitude.com/guides/product-analytics) provide the [quantitative](https://amplitude.com/blog/quantitative-vs-qualitative-data) foundation for how you understand product experience. [Track](https://amplitude.com/track) meaningful [metrics](https://amplitude.com/explore/metrics/what-are-metrics-guide) that best reflect what your users are doing and how they achieve things, not just surface-level engagement. These might include: - Task completion rates - Time to value - [Feature adoption](https://amplitude.com/templates/feature-adoption-dashboard) - [User retention](https://amplitude.com/blog/user-retention) patterns [Heat maps](https://amplitude.com/explore/analytics/heatmaps) and [session recordings](https://amplitude.com/session-replay) can also visually show how users navigate your product. They often highlight unexpected behaviors (such as excessive clicks on non-clickable elements) or confusing areas (e.g., unclear navigation menus or misleading buttons). [Cohort analysis](https://amplitude.com/blog/churn-rate-cohort-analysis) helps identify which features drive long-term [retention](https://amplitude.com/blog/user-retention) and where users typically [drop off](https://amplitude.com/track/funnel-drop-off). You can group users by their shared characteristics or behaviors and prioritize features or updates that address pain points for certain groups. ### Engagement Looking at metrics such as the time someone spends using your product is a strong starting point, but it doesn’t give you a true indication of [user engagement](https://amplitude.com/glossary/terms/user-engagement). A truly engaged customer is someone who actively achieves their goals and finds value in your solution. To find these engagement elements, you need to look at: - Which features your users regularly return to - How they combine different tools - What patterns appear among your most successful (heavier and regular) users Once you’ve located these golden behaviors, you can create engagement loops that gently guide users toward deeper product adoption. That might mean celebrating user milestones (such as logging in daily for a week) or highlighting new features and capabilities that coincide with their usage patterns. ### Prioritization With finite resources, choosing which improvements to tackle first can be tricky. You can’t fix everything at all once. Instead, it’s best to prioritize the changes that address the most important user needs and fit with your [product strategy](https://amplitude.com/blog/product-strategy-framework). You must also consider the potential impact and effort needed for each improvement. Frameworks like impact/effort matrices can help you evaluate these competing priorities, but you shouldn’t rely solely on these quantitative measures. Often, small, quick wins can massively improve the user experience while you continue working on larger initiatives. ## How to improve the product experience Usability, engagement, and value are at the core of an excellent product experience. To improve these, you’ll need to listen to your users and make changes that resonate with them. ### Map your users’ journey Improving PX starts with observing your current situation. What’s going on right now? Where does your product stand? Begin by [mapping your users’ journey](https://amplitude.com/explore/growth/customer-journey-mapping) to spot moments of friction or confusion. Watch how they go through tasks, noting where they hesitate or give up on their goals. These observations often throw up improvement opportunities that perhaps weren’t in your feature requests. ### Implement usability testing Conduct regular usability tests with your different user groups. Rather than asking what users want, watch what they do. Tasks that seem straightforward to your team might prove challenging for new users—you know your product like the back of your hand, but others don’t. Record these sessions and share the insights across your different departments. Engineers and designers, for instance, can draw different but equally valuable conclusions from the same user behavior. ### Speak to your customers Feedback loops can capture how your users feel at key moments. When someone upgrades their accounts, ask what convinced them. When they don’t complete an important task, find out why. These contextual insights often prove more actionable than general satisfaction surveys—you catch your customers in the heat of an important action rather than at an arbitrary time post-purchase. ### Analyze support tickets Go through your support tickets and look for patterns. Common questions about your product (such as “How do I do X?”) often point to unclear interfaces or missing features altogether. For unclear instances, you might consider adding guided tutorials or tooltips. These resources enable confused users to find the answers quickly on their own rather than repeatedly explaining themselves via support channels. ### Test your changes Test, test, and test again. Where possible, use [A/B testing](https://amplitude.com/blog/ab-testing) to methodically try out new changes. Small tweaks to wording, a button placement, or process flow can significantly impact task completion rates—you’ll need to find out which version of what you’ve created yields the best results. Measure the outcome against clear success metrics (such as [conversion rates](https://amplitude.com/explore/metrics/conversion-rate-guide) or user satisfaction scores) rather than relying on just what your team personally likes. ### Improve the onboarding experience Around [90% of businesses](https://www.abbyy.com/resources/report/customer-onboarding-drivers-and-pain-points/) experience some form of [onboarding](https://amplitude.com/explore/growth/what-is-a-user-onboarding) abandonment—don’t let your company be one of them. The first ten minutes with your product after download or sign-up are crucial for your customers and often determine whether they’ll stay long-term. During the onboarding process, [create clear paths](https://amplitude.com/explore/growth/path-to-purchase) to early wins that quickly demonstrate your product’s value. Guide new users to the features that matter most to their specific needs (which you can garner through post-sales surveys) rather than overwhelming them with every capability you have. ### Don’t overcomplicate things Remember, improvement isn’t always about adding new features. Sometimes, removing options or simplifying workflows creates a better, more streamlined experience. Focus on making your product’s core functions effortless before expanding into new ones. As the saying goes, don’t run before you can walk. ### Involve the entire team Make sure to involve your entire team in this improvement process. Support staff are great at understanding common user struggles, while engineers have an eye for technical limitations. Salespeople know what prevents potential customers from [converting](https://amplitude.com/blog/convert-customers), which you can use to craft a better experience and product. These different perspectives help you create more well-rounded solutions that have considered every angle. ## Tap into your PX analytics and insights with Amplitude Data helps move your good intentions into strategic improvements. [Amplitude](https://amplitude.com/) enables you to tap into your wealth of information, allowing your team to understand user interaction and grow your product meaningfully and sustainably. The advanced [product analytics platform](https://amplitude.com/amplitude-analytics) enables teams to: - See how people experience your product through behavioral metrics - Track entire user journeys and see the exact areas where users succeed or struggle - Compare how different segments interact with your product using [cohort analysis](https://amplitude.com/blog/tag/cohort-analysis) - Create real-time dashboards to quickly understand your metrics—[feature adoption](https://amplitude.com/templates/feature-adoption) rates, retention patterns, user progression, and more - Anticipate user needs before they become obvious (and your competitors catch on) with [predictive analytics](https://amplitude.com/explore/analytics/what-predictive-analytics) - Easily connect with other tools in your product to get a complete view of all your user interactions. [Contact Amplitude today](https://amplitude.com/sales-contact) to start creating exceptional product experiences that your users love. ## Explore related content [Blog PostWhat Are Points of Parity? (Practical Guide + Examples)](/blog/points-of-parity)[ExploreProduct Validation: Overview, Process, & Guide](/explore/experiment/what-is-product-validation)[ExploreWhat Is Product Development? Stages & Examples](/explore/product/product-development-process)[Blog Post​​Product Tooltips: What They Are & How To Create Them](/blog/product-tooltips-best-practices)[ExploreThe Ultimate Guide to In-App Surveys](/explore/product/in-app-surveys)[ExploreWhat Is Product Discoverability & How To Improve It?](/explore/product/product-discoverability)[ExploreWhat Is Product-Led Growth? Guide & Examples](/explore/product/what-product-led-growth)[ExploreHow To Use Product Tours To Drive Adoption](/explore/product/how-to-use-product-tours)