# Predictive goal: second trade within 14 days of first trade

Source: https://amplitude.com/en-us/prompt-library/financial-services-predictive-goal-second-trade-within-14-days-of-first-trade

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Activation

# Predictive goal: second trade within 14 days of first trade

Financial Services

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Create a predictive goal for the likelihood that a user will place a second trade within 14 days of their first trade. Train the model using the last 12 months of user data. Show the top 5 behavioral signals that predict second-trade conversion (e.g., watchlist size at first trade, time of day, account balance, device type). Use this goal to build a high-propensity cohort for a personalized nudge campaign targeting users 7 days after their first trade.

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