# Segment experiment results: retail investors vs. self-directed traders

Source: https://amplitude.com/en-us/prompt-library/financial-services-segment-experiment-results-retail-investors-vs-self-directed-traders

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Experiments

# Segment experiment results: retail investors vs. self-directed traders

Financial Services

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Break down the results of my current onboarding experiment by user segment: (1) retail investors (self-identified as 'beginner' or 'intermediate' during signup) and (2) active self-directed traders ('advanced' or 'professional'). For each segment show: conversion rate by variant, statistical significance, and whether the winning variant differs between segments. Flag any interaction effects that suggest a personalized rollout would outperform a uniform launch.

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