# Notification-enabled vs. disabled: impact on appointment booking and retention

Source: https://amplitude.com/en-us/prompt-library/healthcare-notification-enabled-vs-disabled-impact-on-appointment-booking-and-retention

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Activation

# Notification-enabled vs. disabled: impact on appointment booking and retention

Healthcare

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Compare activation and retention outcomes between members who enabled push notifications during onboarding and those who did not. Per Amplitude's 2025 healthcare benchmarks, notification-enabled patients book significantly more annual checkups. Measure: (1) 30/60/90-day appointment booking rate, (2) care plan task completion rate, (3) 3-month retention. Show the lift notification opt-in provides at each milestone and identify at what point in the member lifecycle the gap between groups is largest — this is where a re-permission prompt would have the highest ROI.

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[Try in Amplitude →](https://app.amplitude.com/analytics?aiQuery=Compare+activation+and+retention+outcomes+between+members+who+enabled+push+notifications+during+onboarding+and+those+who+did+not.+Per+Amplitude%27s+2025+healthcare+benchmarks%2C+notification-enabled+patients+book+significantly+more+annual+checkups.+Measure%3A+%281%29+30%2F60%2F90-day+appointment+booking+rate%2C+%282%29+care+plan+task+completion+rate%2C+%283%29+3-month+retention.+Show+the+lift+notification+opt-in+provides+at+each+milestone+and+identify+at+what+point+in+the+member+lifecycle+the+gap+between+groups+is+largest+%E2%80%94+this+is+where+a+re-permission+prompt+would+have+the+highest+ROI.\&siteLocation=prompt-library-detail-try)