# Early engagement signals: week-1 viewing that predicts 3-month retention

Source: https://amplitude.com/en-us/prompt-library/media-entertainment-early-engagement-signals-week-1-viewing-that-predicts-3-month-retention

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Activation

# Early engagement signals: week-1 viewing that predicts 3-month retention

Media & Entertainment

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Identify which behaviors in a new subscriber's first 7 days are most predictive of them still being a paying subscriber at 3 months. Rank by predictive power: hours watched in week 1, number of distinct genres sampled, completion of at least one full series season, notification opt-in, adding content to a watchlist, watching on 2+ devices. Recommend the 1–2 behaviors to drive most aggressively in the onboarding flow, and quantify the retention lift each provides.

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