# Predictive goal: trial-to-paid conversion within 3 days of trial end

Source: https://amplitude.com/en-us/prompt-library/media-entertainment-predictive-goal-trial-to-paid-conversion-within-3-days-of-trial-end

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# Predictive goal: trial-to-paid conversion within 3 days of trial end

Media & Entertainment

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Create a predictive goal for the likelihood a trial user converts to paid within 3 days of their trial expiring. Train on 12 months of trial data. Show the top 5 behavioral signals that predict conversion (e.g., total hours watched during trial, number of distinct titles started, completion rate, notification opt-in, onboarding preferences completed). Use this model to identify low-propensity trial users at day 5 and trigger a targeted retention campaign before the trial expires.

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