# Trial length experiment: 7-day vs. 14-day vs. 30-day on conversion and LTV

Source: https://amplitude.com/en-us/prompt-library/media-entertainment-trial-length-experiment-7-day-vs-14-day-vs-30-day-on-conversion-and-ltv

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Experiments

# Trial length experiment: 7-day vs. 14-day vs. 30-day on conversion and LTV

Media & Entertainment

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Test three free trial lengths: (A) 7 days, (B) 14 days, (C) 30 days. Primary metric: trial-to-paid conversion rate. Secondary metrics: average content consumed during trial, 90-day paid retention rate, and estimated LTV at 6 months. Longer trials may reduce conversion rate but increase LTV through higher content investment — quantify that trade-off. Segment results by acquisition channel since the optimal trial length may differ between paid and organic.

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