# Live Demo - Analytics + Experiment Run through a workflow from a product manager's perspective at Amplifit, a fictitious fitness chain looking to optimise customers' experience within their app and use Amplitude to empower their teams to accomplish their A/B Testing objectives. Source: https://amplitude.com/en-us/events/analytics-experiment-live-demo --- July 12, 11:00 AM CEST # Analytics + Experiment Live Demo #### Join us on July 12 Save your spot! \[@portabletext/react] Unknown block type "image", specify a component for it in the \`components.types\` prop During this demo, we’ll run through a workflow from the perspective of a product manager at Amplifit, a fictitious fitness chain. They are looking to optimise the customer experience within their app and use Amplitude to empower their teams to accomplish their A/B Testing objectives. You’ll see first-hand how Amplitude enables this team to: - **Identify** opportunities to increase user conversion - **Test** ideas what matters — deliver the best experience using data - **Build** a complete workflow from hypothesis to targeting to analysis - **Improve** personalization to drive revenue - **Streamline **workflow and adoption of A/B testing for everyone in the organisation The demo will conclude with a live Q\&A with an Amplitude Solutions Consultant. See you there!