# Practical PLG Series - Session 2 - Activation Tactics Unleashed

Learn the Art of Activation with Raz and Ana in our "Activation Tactics Unleashed" webinar. Register now! #ActivationWebinar #UserEngagement

Source: https://amplitude.com/en-us/events/apj-activation-tactics-unleashed

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WEBINAR ON-DEMAND

# Practical PLG Series - Session 2 - Activation Tactics Unleashed

#### Watch Now

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Speakers

Raz Burciu

Co-Founder & Product Design, Just Mad

Ana Oarga

Co-Founder & Product Strategy, Just Mad

We all know that sometimes your first impression can become your last impression. Think about a date or an interview. In the product world, activation plays a crucial role in the user lifecycle, involving 100% of your acquired users. It's the foundation on which you can build trust, confidence, and retention.

Effective product managers must bridge the gap between acquisition and retention by employing an activation strategy as part of their overall product strategy. This involves seamless alignment between marketing, design, product, and engineering.

The secret behind a successful activation strategy is creating a habit around your product and exposing the value to users as soon as possible. But how do we do that?

Here’s how the session unfolds:

- **The Activation Framework:** Get to understand how the Activation Framework works and how it can impact your product's growth.
- **Measuring Activation:** From Sign-up to Engaged, moving users to the next stage is critical. You’ll learn how to define and measure your product’s Aha Moment, Setup Moment, and Habit Moment.
- **Real examples:** We’ll look at different activation strategies from well-established products
- **Q\&A Session:** This is your chance to pick our brains on all things Activation