# Designing High-Impact Experiments: Insights from 20,000 A/B Tests

We're sharing insights from over 20,000 A/B tests, including the most common mistakes made when running experiments and what the most effective experiments all had in common.

Source: https://amplitude.com/en-us/events/apj-designing-high-impact-experiments

---

THURSDAY, JULY 25 | 10 AM IST | 11:30 AM WIB | 12:30 PM SGT | 2:30 PM AEST

# Designing High-Impact Experiments

#### Register now

<!--$!-->

<!--/$-->

Speakers

Audrey Xu

Global Solution Architect, Amplitude

Dr. Austin McCraw

Head of Growth, DoWhatWorks

Struggling to move the needle when it comes to web optimization?

The good news: experts at DoWhatWorks have done the legwork and gathered insights and learnings from over **20,000 A/B tests**.

Now we’re teaming up to share their findings, including the most common mistakes made when running experiments and what the most effective experiments all had in common.

Don’t miss this opportunity to discover winning strategies for high-impact web optimization.

You’ll learn:

- Why you’re getting stuck with low-impact tests
- Insights to increase win rates
- Real-world experiments that drove growth for companies like yours