# March Coffee Chat | Product Disruption and the Path to Market Leadership Join us as we welcome our guest, James, Director of Product Management at Amplitude (and Co-founder of CommandAI), for a conversation on how to create a product that disrupts categories instead of creating them. Source: https://amplitude.com/en-us/events/coffeechat-03-20-25 --- On-Demand Webinar # Product Disruption and the Path to Market Leadership #### Watch Now Speakers Host: Emily Knippa Senior Campaign Manager, Amplitude James Evans Director, Product Management, Amplitude Most products aim to be category-defining leaders in their space, but the odds of actually pulling that off are lower than many think. On the other hand, creating a standout product that *disrupts *the competition can be more realistic and scalable. Join us for our March Coffee Chat with our guest James Evans, Director of Product Management at Amplitude (and the Co-founder of CommandAI), for a conversation on how to create a product that disrupts categories instead of creating them. During this conversation, we’ll hear from James on: - Lessons on finding the correct product fit - How to lean into product disruption instead of creation - Guidance to achieve market leadership In addition, 10 lucky attendees will win a $25 Starbucks gift card!\* *\*To win, you must be in the US or Canada, attend the Coffee Chat live, and not use a personal email address to register for the event. Winners will be randomly chosen within 48 hours after the webinar concludes and contacted via email.* [*Terms & Conditions*](https://info.amplitude.com/rs/138-CDN-550/images/3_20_25-Ts%26Cs-Amplitude-Coffee-Chat.docx.pdf?version=0)