# November Coffee Chat | Conversion Unlocked: Optimizing Your Customer Journey with Experimentation Mark your calendars and grab your favorite brew—it's time for the next installment of our Coffee Chat Series! This month's session is all about unlocking the secret to driving conversions through strategic experimentation. Source: https://amplitude.com/en-us/events/coffeechat-november-21 --- On-Demand Webinar # November Coffee Chat | Conversion Unlocked: Optimizing Your Customer Journey with Experimentation #### Watch Now Speaker Guest: Jheel Jawharkar Principal Product Manager, Amplitude Host: Rachel Torres Group Product Marketing Manager, Amplitude Mark your calendars and grab your favorite mug—it's time for our next Coffee Chat*. *This month's session is all about strategic experimentation. Whether your goal is to improve lead conversion or drive product checkouts, understanding your customer journey is critical before diving into A/B testing. Join Jheel Jawharkar, Principal Product Manager at Amplitude, for a discussion on: - **Mapping the Customer Journey\ **Learn how to visualize your customer's path to purchase and identify where they might be slipping through the cracks. - **Identifying Critical Gaps\ **Discover the key areas that need attention to streamline your customer’s experience. - **Prioritizing Optimizations\ **Find out how to focus on changes that move the needle and maximize ROI. In addition, **10 lucky attendees will win a $25 Starbucks gift card!**\ \ \*To win, you must be in the US or Canada, attend the Coffee Chat live, and not use a personal email address to register for the event. Winners will be randomly chosen within 48 hours after the webinar concludes and contacted via email. [*Terms & Conditions*](https://cdn.sanity.io/files/l5rq9j6r/production/90464813e5e582ef881cb2a1839a4312636f7fec.pdf)