# How AppFire Built a Product Engagement Engine

In this webinar, AppFire’s Lead Data Analyst for Product-Led Growth, Claudia Canamas, shares the engagement engine her team built and scaled across a large B2B portfolio, using Amplitude as the source of truth.

Source: https://amplitude.com/en-us/events/how-appfire-built-a-product-engagement-engine

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On-Demand Webinar

# How AppFire Built a Product Engagement Engine

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Claudia Canamas

Senior Product Data Analyst, AppFire

Emily Knippa

Senior Campaign Manager, Amplitude

How can you measure engagement in a way that predicts retention and revenue?

In this webinar, AppFire’s Lead Data Analyst for Product-Led Growth, Claudia Canamas, shares the engagement engine her team built and scaled across a large B2B portfolio, using Amplitude as the source of truth.

You’ll learn how to:

- Define value-driving retention events
- Use a usage interval chart to find your product’s natural usage frequency
- Turn insights into clear engagement states
- Connect engagement to retention and revenue, and use it as a success metric for experiments, lifecycle programs, and win-back motions

Whether you manage one product or a full portfolio, you’ll walk away with a concrete, repeatable framework you can implement directly in Amplitude.

**This webinar is perfect for:**

- Product managers and product leaders
- Growth and lifecycle teams
- Data and product analysts who own metrics and reporting