# How I Amplitude: Aligning Product and Marketing Teams

Join us as we welcome Allyson Marks, Product Analyst at AirDNA, as she goes over how she used Amplitude to bridge the gap between Product and Marketing at AirDNA.

Source: https://amplitude.com/en-us/events/how-i-amp-aligning-product-and-marketing

---

On-Demand Webinar

# How I Amplitude: Aligning Product and Marketing Teams

#### Watch Now

<!--$!-->

<!--/$-->

Host: Beth Saunders

Senior Community Manager, Amplitude

Allyson Marks

Product Analyst, AirDNA

When your product and marketing teams aren’t speaking the same language, it’s tough to know if your efforts are actually working.

​That’s exactly where AirDNA found themselves. They could see email metrics in HubSpot—opens, clicks—but had no way to connect those campaigns to what mattered most: onboarding, feature adoption, retention.

​In this How I Amplitude session, Allyson Marks, Product Analyst at AirDNA, will walk us through how her team connected HubSpot and Amplitude to bridge that gap.

​You’ll see how they:

- ​Combined product and marketing data into a single view of the user journey
- ​Ran a joint test campaign that dropped cancellations by 45% and boosted onboarding completion by 38%
- ​Used Amplitude cohorts inside HubSpot to target emails that actually influence product usage