# Reshaping Digital Analytics: Where Marketing and Product Converge

Join us for an insightful webinar as we explore the transformative journey of analytics, from distinct marketing and product analytics to the emergence of a unified approach.

Source: https://amplitude.com/en-us/events/reshaping-digital-analytics

---

ON-DEMAND WEBINAR

# Reshaping Digital Analytics

#### Watch now

<!--$!-->

<!--/$-->

### Where Marketing and Product Converge

Adam Greco

Amplitude

Glenn Vanderlinden

Human37

In the world of data-driven decision-making, analytics has been an essential tool for businesses to gain insights, optimize strategies, and enhance customer experiences.

Traditionally, marketing analytics and product analytics have been separate domains, each offering unique perspectives on user behavior.

However, recent developments have led to a significant shift in the analytics landscape, bringing these two disciplines together under the event-based model.

Join Adam Greco & Glenn Vanderlinden for an insightful webinar as they explore the transformative journey of analytics, from distinct marketing and product analytics to the emergence of a unified approach.

In this webinar, you'll learn about:

- Evolution of Analytics: Bridging the Gap
- Unpacking the Event-Based Model
- Merging Marketing and Product Analytics
- Privacy vs. Attribution: Navigating iOS 17
- Seize the Opportunity: The Power of Product Analytics

Stay ahead in the digital landscape. Reserve your spot now!