# The Art of Engagement: Strategies for Product Success

Join product coaches Raz and Ana from Just Mad as they guide you through proven frameworks to analyze, act, and amplify customer engagement.


Source: https://amplitude.com/en-us/events/the-art-of-engagement-strategies-for-product-success

---

On-Demand Webinar

# The Art of Engagement: Strategies for Product Success

#### Watch now

<!--$!-->

<!--/$-->

Speakers:

Raz Burciu

Co-Founder & Product Design, Just Mad

Ana Oarga

Co-Founder & Product Strategy, Just Mad

Engagement is more than just a buzzword — it’s the heartbeat of successful products. In this interactive workshop, we’ll explore the science and strategy behind keeping users consistently engaged and moving up the value curve.

Join product coaches **Raz and Ana from Just Mad** as they guide you through proven frameworks to analyze, act, and amplify customer engagement.

**You’ll learn how to:**

✅ Decode the different engagement states

✅ Apply four core engagement strategies

✅ Brainstorm high-impact tactics to retain and excite users

✅ Identify and seize engagement opportunities

✅ Design resurrection plans to win back inactive users

🧠 Expect real examples, group exercises, and plenty of Aha! moments.