# The Future of A/B Testing Go beyond button colors. Learn a proven 3-step process for designing experiments that uncover what really drives growth. Source: https://amplitude.com/en-us/events/the-future-of-ab-testing --- On-Demand Webinar # The Future of A/B Testing #### Watch Now Krista Seiden Principal Product Evangelist, Amplitude Talia Wolf Founder, GetUplift Go beyond button colors. Learn a proven 3-step process for designing experiments that uncover what really drives growth. **Why Attend:\ **Most A/B tests only scratch the surface—tweaking CTAs or button colors without delivering real insights. This webinar shows you how to move past “micro-wins” and start running experiments that actually change how your customers experience your product. You’ll discover how to: - Use psychology and emotional drivers to guide your testing strategy - Apply a 3-step process to design meaningful, scalable experiments - Put it into practice with a live walkthrough by Krista **Who Should Attend:\ **This session is built for growth marketers, digital marketers, and data analysts who want to elevate their experimentation programs beyond surface-level tests.