# The Onboarding Lab Series Featuring Simplehuman and Reforge

Dive deep into the onboarding experience at Simplehuman and Reforge. Learn from onboarding experts as they explore strategies for creating seamless, successful onboarding experiences.

Source: https://amplitude.com/en-us/events/the-onboarding-lab-series

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On-Demand Series

# The Onboarding Lab Featuring Simplehuman, Reforge, and Loom

#### Watch now

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Hosts

Kate Syuma

Growth Advisor, ex-Miro, Growthmates

Phil Vander Broek

Design Manager, AI, Airtable

Real Onboarding Lessons from Superhuman, Reforge, and Loom

Discover how product and growth leaders at Superhuman, Reforge, and Loom designed, tested, and evolved their onboarding experiences. In each insight-packed video, you'll hear what they built, why they built it, what they measured, and the results they achieved—so you can apply the takeaways directly to your product onboarding experience.

**What you'll learn:**

- How Superhuman improved activation by 17% with a synthetic inbox
- Why Reforge reduced onboarding steps by 80% and saw a 25% boost in satisfaction
- How Loom used AI and behavioral nudges to drive video engagement

Access the full series now to learn what *really* drives activation.