# Unleashing Innovation | Amplitude

Join us for a conversation with experimentation expert, Ronny Kohavi, about how to build a strong, data-driven experimentation culture.

Source: https://amplitude.com/en-us/experimentation-maturity-model-ronny-kohavi

---

Available On Demand

# Unleashing Innovation

Presented by best-selling author Ronny Kohavi and Amplitude Principal Product Manager Jheel Jawharkar.

## Watch Now

Experimentation is more than a good idea—it’s a necessity for teams that need to quantify their impact.

Join us for a conversation with experimentation expert Ronny Kohavi about how to build a strong, data-driven experimentation culture. You’ll learn:

- How to accelerate innovation through controlled experimentation
- Tips for building a repeatable experimentation framework
- Real-world success stories

## Meet the experts

**About Ronny**: Ron (Ronny) Kohavi was previously Vice President and Technical Fellow at Airbnb, a Microsoft Technical Fellow, and Corporate Vice President at Microsoft's Cloud and AI group. Prior to Microsoft, he was the Director of Data Mining and Personalization at Amazon.com and the Vice President of Business Intelligence at Blue Martini Software. He co-authored the book [Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing](https://experimentguide.com/) with Diane Tang and Ya Xu.

**About Jheel:** Jheel Jawharkar is an analytical and results-driven product management leader with over 15 years of experience in SaaS, ecommerce, and fintech, driving growth through A/B testing, optimizing user experiences, and increasing conversion for top brands like Adobe, Macy’s, and Sephora.

## Learn more about experimentation

[](https://amplitude.com/resources/web-experimentation)

Web Experimentation and the Science of Conversion Rate Optimization

Get a blueprint for your CRO strategy.

[Get the guide](https://amplitude.com/resources/web-experimentation)

[](https://amplitude.com/resources/feature-experimentation-guide)

Your Guide to Scaling Feature Experimentation

Learn from product experts how to run winning testing programs.

[Get the guide](https://amplitude.com/resources/feature-experimentation-guide)

[](https://amplitude.com/new-rules-of-conversion-rate-optimization)

New rules of conversion rate optimization

Design and test hypotheses that drive engagement, retention, and customer lifetime value.

[Watch now](https://amplitude.com/new-rules-of-conversion-rate-optimization)