# Get Started | Amplitude Experiment | Amplitude

Scale innovation with every feature. Get reliable targeting, identity resolution, and cohort support built-in—no integration required.

Source: https://amplitude.com/en-us/get-started-with-product-ab-testing

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# Design & ship world-class a/b tests for your product with Amplitude

#### Create your free account

Scale innovation with every feature. Get reliable targeting, identity resolution, and cohort support built-in—no integration required. Create your free account to get started with Amplitude's a/b testing tools.

**Get guidance for every test**\
Ensure your team sets up every product a/b test successfully for faster value with a guided UX.

**Hyper-personalization at scale**\
Seamlessly target tests based on user attributes and behavior.

**Consistent delivery, every time\
**Serve users one experience across any platform or authenticated state.

**Scale with cutting-edge approaches and robust stats\
**Have more flexibility with built-in support for sequential testing, T-tests, and multi-armed bandits, and get to statistical significance faster with CUPED.

## Join the ranks of modern digital analytics teams

“Experiment liberated our product and marketing teams. The easy-to-understand charts and graphs mean they don’t need help interpreting the numbers, which saves our data science teams time while unblocking experimentation for product and marketing teams.”

Hernan Garcia

rebuy

Head of Product, rebuy