# What are Engagement Metrics? Definition and Related Resources | Amplitude Engagement metrics track user interactions—like session frequency and feature use—to measure product stickiness, content value, and campaign impact. Source: https://amplitude.com/en-us/glossary/terms/engagement-metrics --- # Glossary Learn about analytics, product, and technical terms and get their definitions in our Glossary. Table of Contents - Explore our Glossary of common terms in the analytics, product, and growth space. Learn their definitions and view examples. ### A - [Abandonment rate](https://amplitude.com/glossary/terms/abandonment-rate) - [A/B testing](https://amplitude.com/glossary/terms/ab-testing) - [Activation rate](https://amplitude.com/glossary/terms/activation-rate) - [Active user growth](https://amplitude.com/glossary/terms/active-user-growth) - [Ad hoc analysis](https://amplitude.com/glossary/terms/ad-hoc-analysis) - [Adoption rate](https://amplitude.com/glossary/terms/adoption-rate) - [Analytics](https://amplitude.com/glossary/terms/analytics) - [Anomaly detection](https://amplitude.com/glossary/terms/anomaly-detection) - [Application programming interfaces](https://amplitude.com/glossary/terms/application-programming-interfaces) - [App metrics](https://amplitude.com/glossary/terms/app-metrics) - [Attribution modeling](https://amplitude.com/glossary/terms/attribution-modeling) - [Audience segmentation](https://amplitude.com/glossary/terms/audience-segmentation) - [Average order value (AOV)](https://amplitude.com/glossary/terms/average-order-value) - [Average revenue per user](https://amplitude.com/glossary/terms/average-revenue-per-user) ### B - [Behavioral analytics](https://amplitude.com/glossary/terms/behavioral-analytics) - [Behavioral cohorting](https://amplitude.com/glossary/terms/behavioral-cohorting) - [Benchmarking](https://amplitude.com/glossary/terms/benchmarking) - [Bounce rate](https://amplitude.com/glossary/terms/bounce-rate) - [Button click](https://amplitude.com/glossary/terms/button-click) ### C - [Cart abandonment](https://amplitude.com/glossary/terms/cart-abandonment) - [Causality analysis](https://amplitude.com/glossary/terms/causality-analysis) - [Channel attribution](https://amplitude.com/glossary/terms/channel-attribution) - [Churn](https://amplitude.com/glossary/terms/churn) - [Churn analysis](https://amplitude.com/glossary/terms/churn-analysis) - [Churn prediction](https://amplitude.com/glossary/terms/churn-prediction) - [Churn rate](https://amplitude.com/glossary/terms/churn-rate) - [Clickstream data](https://amplitude.com/glossary/terms/clickstream-data) - [Click-through rate](https://amplitude.com/glossary/terms/click-through-rate) - [Cluster analysis](https://amplitude.com/glossary/terms/cluster-analysis) - [Cohort retention](https://amplitude.com/glossary/terms/cohort-retention) - [Compound annual growth rate](https://amplitude.com/glossary/terms/compound-annual-growth-rate) - [Conversions](https://amplitude.com/glossary/terms/conversions) - [Conversion attribution](https://amplitude.com/glossary/terms/conversion-attribution) - [Conversion funnel](https://amplitude.com/glossary/terms/conversion-funnel) - [Conversion rate](https://amplitude.com/glossary/terms/conversion-rate) - [Correlation coefficient](https://amplitude.com/glossary/terms/correlation-coefficient) - [Cost per acquisition](https://amplitude.com/glossary/terms/cost-per-acquisition) - [Customer acquisition cost](https://amplitude.com/glossary/terms/customer-acquisition-cost) - [Customer experience (CX)](https://amplitude.com/glossary/terms/customer-experience-cx) - [Customer journey mapping](https://amplitude.com/glossary/terms/customer-journey-mapping) - [Customer lifetime value (CLV)](https://amplitude.com/glossary/terms/customer-lifetime-value) - [Customer retention rate](https://amplitude.com/glossary/terms/customer-retention-rate) ### D - [Daily active users (DAU)](https://amplitude.com/glossary/terms/daily-active-users) - [Data cleansing](https://amplitude.com/glossary/terms/data-cleansing) - [Data enrichment](https://amplitude.com/glossary/terms/data-enrichment) - [Data integration](https://amplitude.com/glossary/terms/data-integration) - [Data mining](https://amplitude.com/glossary/terms/data-mining) - [Data normalization](https://amplitude.com/glossary/terms/data-normalization) - [Data pipeline](https://amplitude.com/glossary/terms/data-pipeline) - [Data sampling](https://amplitude.com/glossary/terms/data-sampling) - [Data scrubbing](https://amplitude.com/glossary/terms/data-scrubbing) - [Data transformation](https://amplitude.com/glossary/terms/data-transformation) - [Data visualization](https://amplitude.com/glossary/terms/data-visualization) - [Deep linking](https://amplitude.com/glossary/terms/deep-linking) - [Descriptive analytics](https://amplitude.com/glossary/terms/descriptive-analytics) - [Diagnostic analytics](https://amplitude.com/glossary/terms/diagnostic-analytics) - [Drill-down analysis](https://amplitude.com/glossary/terms/drill-down-analysis) - [Drop-off rate](https://amplitude.com/glossary/terms/drop-off-rate) - [Dynamic segmentation](https://amplitude.com/glossary/terms/dynamic-segmentation) ### E - [Engagement metrics](https://amplitude.com/glossary/terms/engagement-metrics) - [Event segmentation](https://amplitude.com/glossary/terms/event-segmentation) - [Event taxonomy](https://amplitude.com/glossary/terms/event-taxonomy) - [Experiment design](https://amplitude.com/glossary/terms/experiment-design) - [Exploratory data analysis](https://amplitude.com/glossary/terms/exploratory-data-analysis) - [Experimentation](https://amplitude.com/glossary/terms/experimentation) ### F - [Feature adoption](https://amplitude.com/glossary/terms/feature-adoption) - [Feature usage](https://amplitude.com/glossary/terms/feature-usage) - [File download](https://amplitude.com/glossary/terms/file-download) - [Forecasting](https://amplitude.com/glossary/terms/forecasting) - [Form submitted](https://amplitude.com/glossary/terms/form-submitted) - [Funnel analysis](https://amplitude.com/glossary/terms/funnel-analysis) - [Funnel drop-off](https://amplitude.com/glossary/terms/funnel-drop-off) ### G - [Go to market (GTM) strategy](https://amplitude.com/glossary/terms/go-to-market-strategy) ### H - [Heuristic analysis](https://amplitude.com/glossary/terms/heuristic-analysis) - [Hypothesis testing](https://amplitude.com/glossary/terms/hypothesis-testing) ### I - [In-app messaging](https://amplitude.com/glossary/terms/in-app-messaging) ### K - [Key driver analysis](https://amplitude.com/glossary/terms/key-driver-analysis) - [K-means clustering](https://amplitude.com/glossary/terms/k-means-clustering) ### L - [Lagging indicators](https://amplitude.com/glossary/terms/lagging-indicators) - [Leading indicators](https://amplitude.com/glossary/terms/leading-indicators) - [Lifecycle analysis](https://amplitude.com/glossary/terms/lifecycle-analysis) - [Lifetime value](https://amplitude.com/glossary/terms/lifetime-value) - [Link clicks](https://amplitude.com/glossary/terms/link-clicks) - [Log-level data](https://amplitude.com/glossary/terms/log-level-data) ### M - [Market basket analysis](https://amplitude.com/glossary/terms/market-basket-analysis) - [Marketing qualified lead (MQL)](https://amplitude.com/glossary/terms/marketing-qualified-lead-mql) - [Mean absolute error](https://amplitude.com/glossary/terms/mean-absolute-error) - [Mobile analytics](https://amplitude.com/glossary/terms/mobile-analytics) - [Monte carlo simulation](https://amplitude.com/glossary/terms/monte-carlo-simulation) - [Monthly active users (MAU)](https://amplitude.com/glossary/terms/monthly-active-users) - [Multichannel attribution](https://amplitude.com/glossary/terms/multichannel-attribution) - [Multivariate analysis](https://amplitude.com/glossary/terms/multivariate-analysis) ### N - [Navigation click](https://amplitude.com/glossary/terms/navigation-click) - [Net promoter score](https://amplitude.com/glossary/terms/net-promoter-score) - [Net retention rate](https://amplitude.com/glossary/terms/net-retention-rate) ### O - [Onboarding](https://amplitude.com/glossary/terms/onboarding) - [Operating expenses](https://amplitude.com/glossary/terms/operating-expenses) - [Outlier detection](https://amplitude.com/glossary/terms/outlier-detection) ### P - [Page view](https://amplitude.com/glossary/terms/page-view) - [Path analysis](https://amplitude.com/glossary/terms/path-analysis) - [Predictive analysis](https://amplitude.com/glossary/terms/predictive-analysis) - [Predictive analytics](https://amplitude.com/glossary/terms/predictive-analytics) - [Predictive modeling](https://amplitude.com/glossary/terms/predictive-modeling) - [Prescriptive analytics](https://amplitude.com/glossary/terms/prescriptive-analytics) - [Product analytics](https://amplitude.com/glossary/terms/product-analytics) - [Product features](https://amplitude.com/glossary/terms/product-features) - [Product led growth (PLG)](https://amplitude.com/glossary/terms/product-led-growth-plg) - [Product management](https://amplitude.com/glossary/terms/product-management) - [Product roadmap](https://amplitude.com/glossary/terms/product-roadmap) - [Product strategy](https://amplitude.com/glossary/terms/product-strategy) ### Q - [Qualitative data](https://amplitude.com/glossary/terms/qualitative-data) ### R - [Real-time analytics](https://amplitude.com/glossary/terms/real-time-analytics) - [Regression analysis](https://amplitude.com/glossary/terms/regression-analysis) - [Retention analysis](https://amplitude.com/glossary/terms/retention-analysis) - [Retention curves](https://amplitude.com/glossary/terms/retention-curves) - [Retention rate](https://amplitude.com/glossary/terms/retention-rate) - [Return on ad spend (ROAS)](https://amplitude.com/glossary/terms/return-on-ad-spend) - [Revenue attribution](https://amplitude.com/glossary/terms/revenue-attribution) - [Root cause analysis](https://amplitude.com/glossary/terms/root-cause-analysis) ### S - [Sales qualified lead (SQL)](https://amplitude.com/glossary/terms/sales-qualified-lead-sql) - [Sentiment analysis](https://amplitude.com/glossary/terms/sentiment-analysis) - [Session duration](https://amplitude.com/glossary/terms/session-duration) - [Sessions](https://amplitude.com/glossary/terms/sessions) - [SQL querying](https://amplitude.com/glossary/terms/sql-querying) - [Statistical significance](https://amplitude.com/glossary/terms/statistical-significance) - [Survival analysis](https://amplitude.com/glossary/terms/survival-analysis) - [SWOT analysis](https://amplitude.com/glossary/terms/swot-analysis) ### T - [Tag management](https://amplitude.com/glossary/terms/tag-management) - [Time series analysis](https://amplitude.com/glossary/terms/time-series-analysis) - [Time to value](https://amplitude.com/glossary/terms/time-to-value) - [Traffic sources](https://amplitude.com/glossary/terms/traffic-sources) - [Trigger-based messaging](https://amplitude.com/glossary/terms/trigger-based-messaging) ### U - [Universally unique identifier (UUID)](https://amplitude.com/glossary/terms/universally-unique-identifier-uuid) - [User behavior analytics](https://amplitude.com/glossary/terms/user-behavior-analytics) - [User engagement](https://amplitude.com/glossary/terms/user-engagement) - [User feedback loop](https://amplitude.com/glossary/terms/user-feedback-loop) - [User flows](https://amplitude.com/glossary/terms/user-flows) - [User ID](https://amplitude.com/glossary/terms/user-id) - [User onboarding](https://amplitude.com/glossary/terms/user-onboarding) - [User persona](https://amplitude.com/glossary/terms/user-persona) - [User properties](https://amplitude.com/glossary/terms/user-properties) - [User segmentation](https://amplitude.com/glossary/terms/user-segmentation) - [User stories](https://amplitude.com/glossary/terms/user-stories) ### V - [Variance analysis](https://amplitude.com/glossary/terms/variance-analysis) ### W - [Website analytics](https://amplitude.com/glossary/terms/website-analytics) - [Weekly active users (WAU)](https://amplitude.com/glossary/terms/weekly-active-users)