# Google Analytics Migration | Amplitude

There's never been a better time to switch to Amplitude from Google Analytics. 

Source: https://amplitude.com/en-us/google-analytics-migration

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# Replace Google Analytics. Upgrade to Amplitude.

#### Easily Migrate GA Data In Less Than an Hour

Get Started For Free

Google’s shutting down Universal Analytics. There’s never been a better time to try Amplitude.

**Modernize your metrics.**\
Built for modern metrics such as lifetime value, retention, campaign ROI, and engagement and modern, multi-device experiences.

**Privacy–protected, customer-first.**\
Analytics built on 1st-party with no "buy more ads" agenda and enables teams to merge and measure anonymous user data.

**#1 web + mobile analytics platform.**\
Trusted by the top global brands and ranked #1 in product and mobile analytics. You can quickly get started for free.

**Replicate GA in under an hour.**\
See your Google Analytics data in Amplitude in a few clicks. Our Google Tag Manager template allows for easy migration.

## Analytics of choice for the top brands.