# AI Analytics Platform for Modern Digital Analytics | Amplitude Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools. Source: https://amplitude.com/en-us/home --- # The AI analytics platform forfaster answerstesting everythingnon-stop optimizationgrowing relentlessly When you can build anything, Amplitude is how you know it’s the right thing. [Get started](https://app.amplitude.com/signup?siteLocation=hero)[Request a demo](/sales-contact?siteLocation=hero) ## Trusted by industry leaders Market Leader with 2,500+ reviews Leader & Customer Favorite [Case Study](/blog/square-amplitude-analytics-audiences) [Case Study](/blog/walmart-customer-experience) [Case Study](/case-studies/nbc) [Case Study](/atlassian-customervideo) Case Study 11K Digital products served  1 174% YOY growth  6 months Time to payback  2 217% ROI over 3 years  ###### [AI Agents](/ai-agents) [Sense, analyze, and optimize your data-driven issues 24/7.](/ai-agents) [Learn more](/ai-agents) ###### [MCP](/mcp-server) [Prompt new Amplitude insights in Claude, Cursor, or any AI platform.](/mcp-server) [Learn more](/mcp-server) ###### [AI Feedback](/ai-feedback) [Transform what your customers say anywhere into action.](/ai-feedback) [Learn more](/ai-feedback) ###### [AI Visibility](/ai-visibility) [Reveal how LLMs talk about your brand so you can win AI search.](/ai-visibility) [Learn more](/ai-visibility) ## Understand what your customers want—and give it to them Amplitude gives you the self-serve tools and real-time data to make products and experiences that win no matter what. ### Clearer insights Where others guess, get the quantitative and qualitative answers to all your user questions. #### Product Analytics Dig deeper into every click and metric to make smarter decisions with confidence. [Learn more →](/amplitude-analytics) #### Web Analytics Find out firsthand what moves the needle and target dynamic content across the entire customer journey. [Learn more →](/marketing-analytics) #### Session Replay See what users are actually doing and understand the behavior behind your metrics. [Learn more →](/session-replay) ### Faster action Test, personalize, and engage your customers to turn insights into coming back for more. #### Feature Experimentation Flag targeted features and put every release to the test to prove your innovations work. [Learn more →](/amplitude-experiment) #### Web Experimentation Deploy A/B tests and personalized experiences that are as easy to set up as they are powerful. [Learn more →](/web-experimentation) #### Guides and Surveys Tailor in-app communication to show users what they miss and get their feedback fast. [Learn more →](/guides-and-surveys) ### More trustworthy data Elevate your data and make bolder decisions with the confidence they’ll pay off. #### Data Governance Controls and guardrails to keep your data clean, accurate, and organized, anywhere in the world. [Learn more →](/data-governance) #### Integrations Connect your entire stack to do more with your behavioral data wherever you need it. [Learn more →](/integrations) ## Win together Our consolidated platform helps every team to shatter silos, shrink your tech stacks, and unite your whole organization behind data. ### Get trusted insights about user engagement to build better products. [Learn more →](/solutions/product) > "I sold the philosophy internally for a new way to do product. … We quickly realized there is only one tool that works for this, and it’s Amplitude." Damien Delautier Chief Product Officer, Groupe Canal+ ## Outcomes speak louder than words Hear from our customers about the aha moments that have led to unfair wins. ### “Until we looked at Amplitude reports, we didn’t realize what was happening. We immediately took action, saving us revenue.” ### How we increased conversions by 27% with behavior insights Cliff Kim VP of Data and Analytics ### “Amplitude allows us to really action our data. Going beyond just the insights, we’re now able to engage users in ways that are most meaningful to them.” ### How we boosted activation by 40% with better onboarding Madison Lukaczyk Senior Manager of Business Intelligence ### “We saw a 40% increase in new subscribers. Everyone was astounded by the results because it’s not common to see such a significant improvement.” ### How we grew subscribers 40% with personalized content David Gao Principal Product Manager ### Featured resources [Report](https://amplitude.com/resources/product-benchmark-report?siteLocation=Resource+Card+-+Featured) ## [The Product Benchmark Report: How Top Teams Win and Grow](https://amplitude.com/resources/product-benchmark-report?siteLocation=Resource+Card+-+Featured) [Discover the secrets behind how the world’s best products grow—and how your product compares. Get proven growth and retention strategies for breakout success.](https://amplitude.com/resources/product-benchmark-report?siteLocation=Resource+Card+-+Featured) [Get the report →](https://amplitude.com/resources/product-benchmark-report?siteLocation=Resource+Card+-+Featured) [Report](https://amplitude.com/resources/forrester-wave-digital-analytics-solutions?siteLocation=Resource+Card) #### [The Forrester Wave™: Digital Analytics Solutions, Q3 2025](https://amplitude.com/resources/forrester-wave-digital-analytics-solutions?siteLocation=Resource+Card) [Forrester names Amplitude a Leader and a Customer Favorite with the highest scores possible in 21 criteria.](https://amplitude.com/resources/forrester-wave-digital-analytics-solutions?siteLocation=Resource+Card) [Guide](https://amplitude.com/resources/ai-analytics-buyers-guide?siteLocation=Resource+Card) #### [AI Analytics Buyer’s Guide](https://amplitude.com/resources/ai-analytics-buyers-guide?siteLocation=Resource+Card) [Learn what to look for in an analytics platform to win in the AI era. Get specific use cases to guide your evaluation.](https://amplitude.com/resources/ai-analytics-buyers-guide?siteLocation=Resource+Card) [Guide](https://amplitude.com/resources/modern-guide-data-democratization?siteLocation=Resource+Card) #### [The Modern Guide to Data Democratization](https://amplitude.com/resources/modern-guide-data-democratization?siteLocation=Resource+Card) [Discover five steps to safely make data accessible, understandable, and actionable to everyone.](https://amplitude.com/resources/modern-guide-data-democratization?siteLocation=Resource+Card) #### [The Product Benchmark Report: How Top Teams Win and Grow](https://amplitude.com/resources/product-benchmark-report?siteLocation=Resource+Card+-+Featured) ## Connect every action to impact Start for free with up to 10K monthly tracked users, or tell us what you want to see in a custom demo. [Try for free](https://app.amplitude.com/signup?siteLocation=cta-banner-primary)[Get a demo](/sales-contact?siteLocation=cta-banner-secondary) Amplitude: “[The Product Benchmark Report](https://amplitude.com/resources/product-benchmark-report)” (2025). Figures cited are from products in the 90th percentile of performance. [The Total Economic Impact™ of Amplitude](https://amplitude.com/resources/forrester-tei-report), a commissioned study conducted by Forrester Consulting on behalf of Amplitude, August 2023.