# Google Tag Manager Integration

Learn how to integrate Google Tag Manager with Amplitude to streamline your data and customer insights.

Source: https://amplitude.com/en-us/integrations/google-tag-manager

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###### MARKETING ANALYTICS

# Google Tag Manager

Google Tag Manager is a free, unified advertising and analytics platform for the web.

[Get Started](https://app.amplitude.com/signup)[View documentation ](#documentation)

### What Google Tag Manager does

Google Tag Manager is a powerful tool designed to simplify website tracking and measurement. Its features allow for easy configuration and management of your website’s tags and analytics. This platform provides an intuitive interface that empowers users with the ability to add, remove, and manage tags without any coding knowledge required.

With Google Tag Manager, you can track your site’s performance, gain valuable insights into user behavior, and improve your online presence.

**Use cases**

- The use case with Google Tag Manager involves simplifying website tracking and measurement by allowing users to add, update, and manage tags for conversion tracking, site analytics, remarketing, and more, without requiring coding knowledge. This empowers businesses to track their website's performance, gain valuable insights into user behavior, and enhance their online presence.
- Streaming events directly to Google Tag Manager enables businesses to leverage its advertising and analytics platform to track and measure website activity in real-time. This integration facilitates the seamless transmission of event data from various sources to Google Tag Manager, providing businesses with immediate access to actionable insights for optimizing their marketing strategies and improving user engagement.

### Integrate Google Tag Manager with Amplitude

Elevate your analytics by seamlessly integrating Google Tag Manager with Amplitude. Uncover deeper insights and make data-driven decisions effortlessly by connecting your Google Tag Manager data with Amplitude's analytics platform.

[View Documentation](#documentation)

### See our Google Tag Manager integration docs

- [Google Tag Manager Raw Events Source](https://www.docs.developers.amplitude.com/data/sources/google-tag-manager/?h=google+tag+manager#web-container)
- [Google Tag Manager Event Streaming Destination](https://www.docs.developers.amplitude.com/data/sources/google-tag-manager/?h=google+tag+manager#web-container)

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