# Retention Customer Lifetime Value | Amplitude Analyze and predict customer churn to increase customer lifetime value and drive loyalty. Source: https://amplitude.com/en-us/solutions/retention --- ###### Amplitude for Retention # Don’t just minimize strife. Build customers for life. Understand every click and swipe to get to know your customers better than they know themselves. Move from churn to retention and build customers for life. [Get started for free](https://app.amplitude.com/signup)[Explore the demo](https://analytics.amplitude.com/demo) ### Solve your most critical retention challenges ###### Drive customer engagement Unlock higher engagement to boost retention and reduce churn. ###### Cultivate customer loyalty Turn casual users into loyal fans with real-time personalization. ###### Activate repeat purchases Convert one-time purchasers into repeat customers that sustain your business. ###### Retention analysis ### Turn your active users into power users Go beyond activating users to understanding what keeps them coming back. - Capture and track the right retention metric that matters to your business - Identify and monitor critical events that convert active users to users for life - Understand the lifecycle of a new, current, resurrected, or dormant user to adjust your engagement strategies [Explore retention analysis](https://amplitude.com/docs/analytics/charts/retention-analysis/retention-analysis-build) ###### Cohorts ### Drive profitability with precision targeting See how top-performing campaigns, channels, and messaging impact retention to lower customer acquisition costs (CAC). - Compare engagement between groups to see exactly what’s driving user retention - Build lookalike audiences to focus customers engaged with your product to convert into lifelong customers - Pair with experimentation to optimize user journeys with new features and messaging to get ahead of churn [Explore cohorts](https://amplitude.com/docs/analytics/behavioral-cohorts) ###### Journeys ### See which customer journeys increase retention See events in sequence to identify friction and opportunity in the many paths your customers take retain. - Identify user journeys that lead to engagement and long-term retention to funnel more users into them - Group users into cohorts for targeted experiences or offers that increase engagement - Assess how users engage with product features and how often to discover what they love [Explore journeys](https://amplitude.com/docs/analytics/charts/journeys/journeys-understand-paths) ###### Feature Experimentation ### Drive engagement while you lower your CAC Test, learn, and release the features your users want in a few simple clicks with one platform - Run targeted experiments across devices on key cohorts with ease—no analyst support needed - Improve trial conversions and polish checkout flows with personalized experiences - Deliver tests safely with enterprise-ready feature management, security, and governance built-in [Amplitude Feature Experimentation](/amplitude-experiment) ###### Activation ### Deliver personalized experiences at scale Drive marketing campaigns and product personalization with audience segments backed by first-party data. - Use behaviors, product data, profile data, and more to build audience lists with high customer lifetime value - With predictive cohorts, identify and engage highest propensity customers or those at risk of churning - Create automated syncs from lists you build to any tool in your stack for reliability, consistency, and repeatability [Amplitude Activation](/activation) “By building look-alike audiences in Amplitude to find more people pursuing similar goals and pathways, we’ve reduced our customer retention costs by 2x.” Dan Jovevski Founder & CEO at WeMoney, WeMoney ### Gaining customers for life is a team sport ###### Marketing Build tailored campaigns using insights from behavioral data to meet different customer segments wherever they are, whenever they’re ready. [For marketing ](/solutions/marketing) ###### Product Explore individual customer journeys to boost engagement and understand why customers keep coming back. [For product teams ](/solutions/product) ###### Data Test personalized experiences and validate your experiments to drive customer lifetime value with minimal engineering effort. [For data teams ](/solutions/data) ###### Product Benchmark Metrics ### How do your retention metrics measure up? See product benchmarks across industries, regions, and company sizes to better understand your relative performance on retention, engagement, activation, and more. [Explore the benchmarks ](https://amplitude.com/benchmarks) ### Learn more about retention ###### [Product Benchmark Report](https://amplitude.com/benchmarks) [For more retention metrics, learn the secrets behind how the world’s best products grow—and how your product compares.](https://amplitude.com/benchmarks) [Explore benchmarks ](https://amplitude.com/benchmarks) ###### [Mastering Customer Retention Strategy](/resources/mastering-retention) [Develop and implement a retention strategy to reduce churn, boost lifetime value, and earn customer loyalty with this guide.](/resources/mastering-retention) [Get the playbook ](/resources/mastering-retention) ###### [Discover your churn rate](https://amplitude.com/calculate/churn-rate) [Use our calculator to understand the rate at which customers stop using your product and strategize for long-term growth.](https://amplitude.com/calculate/churn-rate) [Use the calculator ](https://amplitude.com/calculate/churn-rate) ### Stopping churn is just the start Power up your profitability and boost customer lifetime value by joining the leading organizations with Amplitude. Get started today with a free account. [Get started for free](https://analytics.amplitude.com/signup)[Explore the demo](https://analytics.amplitude.com/demo)