# Growth Series with Just Mad | Amplitude

Join a live session with Raz and Ana from Just Mad to discuss product strategy, the everchanging AI landscape and how to create structured, data-informed approach to align your team. 

Source: https://amplitude.com/en-us/just-mad-webinar-series-emea

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On-Demand

# Growth Series with Just Mad

[Watch Now](/just-mad-webinar-series-emea#Register)

## The Product Strategy Flywheel: A 360° Approach to Strategic Clarity

Discover **The Product Strategy Flywheel**, a framework that helps teams gain a **360° view of their strategic landscape** by examining three critical lenses:

- **The Market Lens** – Understanding external forces, competitive dynamics, and emerging trends, like Artificial Intelligence
- **The Customer Lens** – Prioritizing user needs, pain points, and behavioral insights
- **The Metrics & KPIs Lens** – Aligning business and product success by tracking what really matters

**You’ll Learn:**\
✔️ How to evaluate your product’s strategic position using the three lenses\
✔️ Techniques to align stakeholders around a shared vision\
✔️ Ways to turn strategic insights into a concrete product roadmap

By leveraging this framework, teams can **build alignment, sharpen their focus, and define a confident roadmap** of initiatives that drive real impact. Expect a hands-on discussion with practical takeaways to help you transform high-level strategy into actionable direction.

## From Data to Decisions: Building a Data-Informed Product Culture

We'll share how product teams can **make data work for them** by:

- Defining a **North Star Metric** that provides clarity and focus for long-term success
- Identifying **high-impact metrics** that align with business and product goals
- Using **data storytelling techniques** to highlight behavioral patterns and customer pain points
- Turning **insights into strategic decisions** that optimize acquisition, retention, and monetization

✔️ The role of a North Star Metric in aligning teams and driving growth\
✔️ How to use KPI Trees and Metric Maps to prioritize the right metrics\
✔️ Techniques to define customer profiles and uncover behavioral trends using data\
✔️ A framework for translating insights into product strategies that drive results

If you want to move beyond intuition and build a truly **data-informed product culture**, this session is a must-attend! Expect** real-world examples, actionable frameworks, and an open Q\&A** to help you turn insights into impact.

## Design Sprints for AI: A Faster Path to Real-World Use Cases

We’ll unpack how leading teams are applying this evolved methodology to:

- Align cross-functional stakeholders around promising AI opportunities
- Rapidly explore technical feasibility, ethical considerations, and user value
- Prototype and test AI-driven concepts before heavy investment

**You’ll Learn:**

✔️ A breakdown of the AI-focused Design Sprint format\
✔️ Practical techniques to identify, shape, and validate AI use cases\
✔️ Real-world examples of teams using sprints to move fast and de-risk AI initiatives

If your organization is under pressure to “do something with AI,” but you want to do it responsibly and effectively, this session is for you. You’ll walk away with a playbook for AI exploration that’s fast, structured, and grounded in user needs, plus plenty of examples and time for Q\&A.

## Your Hosts

###### Ana Burciu

Just Mad

Co-founder & Product Strategy

###### Raz Burciu

Co-founder & Product Design

## Watch Now