# Lifetime Value | Optimizing Products and Personalizing Experiences | Amplitude

With Amplitude, you know how to optimize products and personalize experiences that drive engagement, sustainable acquisition and conversion, and long-term customer loyalty.

Source: https://amplitude.com/en-us/lifetime-value

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# Know how to drive outcomes

With Amplitude, you know how to optimize products and personalize experiences that drive engagement, sustainable acquisition and conversion, and long-term customer loyalty.

[Get Started](https://analytics.amplitude.com/login/my-demo)

Optimize conversions

Understand and optimize your funnels for better onboarding, activation, free trials, and purchase conversion.

Grow retention

Identify actions, features, and products that correlate with higher retention and repeat purchases.

Personalize experiences

Use your first-party behavioral data to power targeted campaigns and boost ROI.

## Turn data into impactful decisions

Amplitude is the platform that can answer *what* happened, *why*, and *how* to improve results.

## Answer why users convert

- **Drivers of conversion **Build funnels and instantly see behaviors correlated to conversion and drop-off through defined paths in your product.
- **Insight into sustainable acquisition **Track all paths of new users and measure the conversions of free, regular users, or power users by any channel.
- **Activate more users **Uncover friction points in onboarding and critical conversion funnels and find the actions most likely to cause drop-off or cart abandonment.

### 46%

##### Increase in conversion from online reader to paid subcriber

Le Monde

### 3x

##### Increase in retention by discovering what interactions hook users and when to trigger experiences

Calm

### 30%

##### Decrease in acquisition costs, while increasing first-time orders by 20% and order size by 15%

Rappi

“Amplitude helped us understand if the performance of the new website was better than the previous version and ultimately helped us confidently transition to the new website.”

Kevin Singer

Head of Audience Engagement

## Increase customer lifetime value

- **Increase customer lifetime value **Data-driven retention strategy\
  Out-of-the box charts uncover why users retain along the user’s lifecycle and identify behaviors that lead to retention.
- **Turn new users into power users **Know what features and actions turn newly acquired users into regular users, and how to turn regular users into top engaged users.
- **Repeat purchases and actions **See how users form product usage habits like engaging with specific content, following common paths or purchasing certain products.

“Amplitude is the closest thing to perfect that I’ve seen in an analytics tool.”

Sue Cho

Head of Lifecyle Marketing

## Personalize products at scale

- **Deep behavioral targeting **Hyper-target users based on their lifecycle, content preferences, usage or purchase history, and intent.
- **Enable continuous delivery **Dynamically push audiences, or set up scheduled syncs that automatically update to support programmatic campaigns.
- **Integrated to the growth stack **Send user segments on-demand to platforms like Airship, Braze, Facebook, Marketo, Intercom, and more.

“Amplitude makes it easy to deliver relevant, targeted campaigns to our entire user base. It’s the central place for our teams to interpret behaviors, manage audiences, and measure impact so we’re able to move faster.”

Guillermo Plaza Roche

Co-Founder & Product Lead

## More on how to drive user outcomes

[](https://amplitude.com/mastering-retention)

Mastering Retention Playbook

Retention is critical for every product. Learn proven methods for building a data-informed retention strategy.

[Get Playbook](https://amplitude.com/mastering-retention)

[](https://amplitude.com/case-studies/instacart)

How Instacart Increases User Conversion

Learn a digital pioneer like Instacart increased checkout by 10% with the help of Amplitude.

[Read Case Study](https://amplitude.com/case-studies/instacart)