# Amplitude

> Amplitude is the digital analytics platform that helps product, data, and marketing teams understand user behavior, ship better experiences, and grow their business. Amplitude provides product analytics, experimentation (feature flags and A/B testing), session replay, web analytics, and customer data platform (CDP) capabilities.

- Website: https://amplitude.com
- Developer Documentation: https://www.docs.developers.amplitude.com
- API Reference: https://www.docs.developers.amplitude.com/analytics/apis/

## Pages

- [2026 AI Impact Awards ](https://amplitude.com/2026-ai-impact-awards): Submit your AI workflows to the 2026 AI Impact Awards. Showcase real results, gain recognition, and highlight measurable business impact with Amplitude AI.
- [6 Clicks | The Amplitude Video Guides](https://amplitude.com/6clicks): Answer your digital business questions in 6 clicks or less with these video tutorials from Amplitude experts.
- [Digital Analytics Platform Buyer’s Guide](https://amplitude.com/Digital_Analytics_Platform_Buyers_Guide): Navigate changes in digital analytics. Simplifying choices, our guide aids your search for the perfect platform to boost your digital strategy.
- [Amplitude | Product Analytics & Event Tracking Platform](https://amplitude.com/a): Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.
- [Amplitude | Product Analytics & Event Tracking Platform](https://amplitude.com/a-old): Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.
- [AI Analytics Platform for Modern Digital Analytics](https://amplitude.com/a-rebrand): Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.
- [Amplitude | Product Analytics & Event Tracking Platform](https://amplitude.com/a-sanity_test): Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.
- [Amplitude | Product Analytics & Event Tracking Platform](https://amplitude.com/a_sanity_test): Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.
- [Amplitude Accounts | Analytics for B2B SaaS ](https://amplitude.com/accounts): Get user segmentation right with Amplitude Accounts: product analytics and behavioral segmentation for groups, not just individual users.
- [Amplitude Accounts | Analytics for B2B SaaS ](https://amplitude.com/accounts-sanity_test): Get user segmentation right with Amplitude Accounts: product analytics and behavioral segmentation for groups, not just individual users.
- [Acquisition Resources | Amplitude](https://amplitude.com/acquisition-resources): We've curated top resources and best practices to help you improve customer acquisition. Learn proven strategies, track key metrics, and hook new users from the get go.
- [Amplitude Activation | Integrated and Unified Customer Insights ](https://amplitude.com/activation): The only customer data platform natively integrated with analytics to proactively improve data quality, discover new audiences, and sync behavioral data across your stack.
- [Amplitude vs. Adobe](https://amplitude.com/adobe-migration-contact): There's never been a better time to switch to Amplitude from Adobe Analytics. 
- [Affiliate Program – Refer and Earn](https://amplitude.com/affiliates): Earn commissions by promoting Amplitude’s industry-leading analytics tools to help businesses unlock the power of their data.
- [Aha Moment - Discover Your Aha Moment with Amplitude](https://amplitude.com/aha): Discover the aha moments that changed the game for 14 global companies. Get inspired to discover answers to questions you didn’t even know you had.
- [Amplitude AI](https://amplitude.com/ai): Agents unlock access to the full power of Amplitude’s platform. They let anyone turn analysis into action using natural language.
- [Amplitude AI Agents - Agentic AI Data Analytics](https://amplitude.com/ai-agents): AI experts that analyze metrics, deliver insights, and enable intelligent action. Meet the future of AI analytics: Amplitude AI Agents.
- [AI Agents Beta Signup](https://amplitude.com/ai-agents-beta): Introducing Agents: AI experts that work 24/7 to help you build better product experiences and drive growth effortlessly.
- [Amplitude AI](https://amplitude.com/ai-features): Agents unlock access to the full power of Amplitude’s platform. They let anyone turn analysis into action using natural language.
- [AI Feedback | Listen to users at scale with AI](https://amplitude.com/ai-feedback): AI Feedback analyzes reviews, surveys, and user comments across every channel. It turns unstructured language into insights about customer needs and product opportunities.
- [Get a Demo of Amplitude’s AI Analytics Platform](https://amplitude.com/ai-feedback-demo-request): Amplitude’s suite of tools makes AI analysis available to anyone. It empowers data experts to boost their productivity by 10x. See it in action now.
- [AI Visibility Platform | Analyze and Amplify Your Brand in AI Search](https://amplitude.com/ai-visibility): Discover how your brand appears in ChatGPT, Claude, and Google AI Summary with AI Visibility. Track your AI score, outrank competitors, and prove ROI—all in Amplitude.
- [Amp Champ Leadership & Networking Program | Amplitude](https://amplitude.com/amp-champs): Join the Amp Champs program to grow your network, share your expertise, and connect with other industry leaders who use Amplitude. 
- [Amplify 2022 Sessions on Demand](https://amplitude.com/amplify-2022-sessions-on-demand): Unlock the full power of Amplify 2022 with our Sessions on Demand! Relive the excitement of the leading product and growth conference. 
- [Product and Web Analytics Tool ](https://amplitude.com/amplitude-analytics): Unlock the power of your products with the #1 product analytics tool, Amplitude Analytics, that delivers clearer insights faster.
- [Amplitude Analytics | Unlock the Power of Data with The Top Analytics Tool for Product Teams](https://amplitude.com/amplitude-analytics-old): Empower your teams with self-service product analytics insights. Know what bets to make, what experiences and customer actions lead to outcomes, and where to double down.
- [Product and Web Analytics Tool ](https://amplitude.com/amplitude-analytics-sanity_test): Unlock the power of your products with the #1 product analytics tool, Amplitude Analytics, that delivers clearer insights faster.
- [Amplitude Audiences | Segment Your Audience for Personalized Marketing Campaigns.](https://amplitude.com/amplitude-audiences): Audience segmentation powered by analytics. Drive marketing campaigns and product personalization with audience segments backed by first-party data.
- [Behavioral Graph | Intelligent Customer & Product Targeting  ](https://amplitude.com/amplitude-behavioral-graph): The Behavioral Graph is the most intelligent, highest performing database for digital behavior on the planet, built for complex, interactive behavioral queries.
- [Amplitude Feature Experimentation: A/B testing & Product Experimentation Platform](https://amplitude.com/amplitude-experiment): Scale product experimentation using one integrated platform. Amplitude makes testing and analytics work as one—for smarter decisions without tech debt.
- [Amplitude on Amplitude | How We Use Our Platform to Build Better Experiences](https://amplitude.com/amplitude-on-amplitude): Learn how Amplitude employees use our own platform to build better products and experiences. Hear from product managers, designers, marketers, and others.
- [Amplitude Pathfinders: Wall of Fame](https://amplitude.com/amplitude-power-user-spotlight-pathfinders): Meet and celebrate the Amplitude Pathfinders: the analysts, mentors, and quiet innovators who keep the Amplitude community thriving through their work.
- [How does Amplitude compare to Mixpanel?](https://amplitude.com/amplitude-vs-mixpanel): Find out how Amplitude compares to Mixpanel, and why it offers a depth of insight that you just can't get with Mixpanel. 
- [How does Amplitude compare to Pendo?](https://amplitude.com/amplitude-vs-pendo): Find out how Amplitude compares to Pendo, and why it offers a depth of insight that you just can't get with Pendo. 
- [Autocapture Landing Page v2](https://amplitude.com/autocapture): Get the flexibility and benefits of using both Autocapture and precision tracking with Amplitude. Automatically capture every click and view with one line of code.
- [Analytics Freakout | Avoiding the Analytics Freak Out](https://amplitude.com/avoiding-analytics-freakout): Knowing where to start with analytics can be overwhelming. To help you on your journey, we’ve created the guide to help you focus on what really matters.
- [Amplitude + AWS](https://amplitude.com/aws-partnership): Explore the growth and challenges of the data cloud space. Learn why organizations need a comprehensive solution to bring their data together.
- [The Amplitude Guide to Behavioral Data & Event Tracking](https://amplitude.com/behavioral-data-event-tracking): Discover the essential steps to accurate event tracking and data governance. Build reliable analytics for better customer insights.
- [The Ultimate Checklist for Better Digital Experiences](https://amplitude.com/better-digital-experiences-checklist): Discover the secret to delivering better digital experiences across your full customer journey.
- [Beyond GA: Consolidating Your Data Stack  for Optimal Customer Journeys](https://amplitude.com/beyond-ga-ebook): In light of the sunsetting of Google Analytics Universal, organizations have an opportunity to evaluate their analytics solutions and consider consolidating their data stack into a single platform tha
- [Epic Games](https://amplitude.com/brand/epic-games): Build better products by turning user data into meaningful insights with Amplitude's digital analytics platform for marketing and product teams. 
- [Data Collaboration - Share Insights and Align Teams with Amplitude](https://amplitude.com/collaborating-with-data): Discover how Amplitude helps teams collaborate with data through shared dashboards, storytelling tools, and organized workspaces. Learn how to align stakeholders and drive data-informed decisions acro
- [Cohort Community | Build confidence in your analytics practice.](https://amplitude.com/community): Join Cohort. A community where you can connect with peers, learn new skills, and level up your analytics practice. 
- [Data Governance: Lessons From the Field](https://amplitude.com/community/data-governance-lessons): Explore Data Governance with our panel of Amplitude Experts. Plus, get bonus tips on how Amplitude’s AI features remove the need for repetitive, event data cleanup work.
- [Who Should Own Data Governance? With Stefania Olafsdottir](https://amplitude.com/community/data-governance-stefania-olafsdottir): AVO CEO Stefania Olafsdottir tackles the question of who should own data governance within a business and outlines what ownership can look like across different teams.
- [Cohort Community AMA Session](https://amplitude.com/community/events/ama-japna-sethi-productboard): Head of Growth at Productboard, Japna Seth takes us on her journey introducing a freemium product within a sales-led organization. Get an inside look at her experiments, metrics, and triumphs.
- [Cohort Community AMA Session](https://amplitude.com/community/events/ama-jorge-mazal-duolingo): Former Chief Product Officer at Duolingo, Jorge Mazal takes us on his journey of reigniting growth by 4.5x at Duolingo. Get an inside look at how he approaches gamification, a/b testing, and the searc
- [Cohort Community AMA Session](https://amplitude.com/community/events/ama-julia-enthoven-kapwing): Cofounder and CEO of Kapwing, Julia Enthoven is an incredible leader that also plays at every level. Learn how she operates and what she's learned building with AI. We dive deep into launch plans, sel
- [Cohort Community AMA Session](https://amplitude.com/community/events/ama-leah-tharin): Head of Product at Jua.ai, Leah Tharin takes us on her journey of being an AI product leader. Get an inside look at how she approaches skills to invest in, identifying niches to experiment in, and how
- [Cohort Community AMA Session](https://amplitude.com/community/events/ama-mohammed-al-ogaily-anghami): Head of Product at Anghami, Mohammed Al Ogaily, takes us on his journey transitioning from feature factory to a product-led growth company.
- [Cohort Community AMA Session](https://amplitude.com/community/events/ama-userflow-founders): Co-founders of Userflow, Esben Friis-Jensen and Sebastian Seilund play a delicate game of balancing current market demands with driving real revenue outcomes. Fortunately, the insatiable appetite for 
- [2022 London Hackathon: Announcement of Winning Teams and Their Innovative Creations](https://amplitude.com/community/events/hackathon-2022-london): In November 2022, Amplitude hosted a hackathon to challenge people to find creatives ways to combine data analytics and storytelling. Here are the results.
- [Standardized Event Tracking (a.k.a. how dreams become reality)](https://amplitude.com/community/events/how-i-amplitude-data-madison-lukacyzk): When Madison joined Backstage, everyone in the organization was using data via Amplitude to inform their decisions. However, because the data points weren't standardized, usability and trust in the da
- [How I Amplitude with Will Newton, Principal Designer at Amplitude](https://amplitude.com/community/events/how-i-amplitude-design-will-newton): Will Newton is a Principal Product Designer at Amplitude. He's worked in tech for his entire career, building up strong habits and research practices. But it was when he invested in his analytics habi
- [Cohort Community North Star Metric Jam Sessions](https://amplitude.com/community/events/north-star-metric-jam-session-cutler-february-2023): The Kitchen Stories team joined John Cutler to find their product's North Star Metric, all in front of a live audience.
- [Cohort Community North Star Metric Jam Sessions](https://amplitude.com/community/events/north-star-metric-jam-session-doubleloop-march-9-2023): The CDK Global team joined Dan Schmidt to find their product's North Star Metric. Watch as this trio take on a challenging B2B2C use case, all in front of a live audience
- [Cohort Community North Star Metric Jam Session: Growth Experiments](https://amplitude.com/community/events/north-star-metric-jam-session-growth-experiments-just-mad): So you found your product's North Star Metric or at least some good input metrics. Get a step-by-step walkthrough to identify your next growth experiment that ties back to your North Star.
- [Cohort Community PLG Clinic: Engagement Session](https://amplitude.com/community/events/plg-clinic-engagement-sara-gattoni): Picture this: In a world where products compete fiercely for your attention, only a few genuinely engage and become part of your routine. What's their secret? Join Growth Advisor Sara Gattoni as she h
- [PLG Clinic: The Free Plan Edition](https://amplitude.com/community/events/plg-clinic-free-plan-japna-sethi): The Confluent team has been testing a 30-day free trial with a $400 credit. But they found users were reaching the end of the trial and not moving forward. Growth advisor Japna Sethi took on this chal
- [Cohort Community PLG Clinic: Onboarding Session](https://amplitude.com/community/events/plg-clinic-onboarding-userflow): Userflow founder, Esben Friis-Jensen, evaluates the Meet Robbie onboarding experience live. He'll talk through how to trim the excess and focus on what truly connects with users. From honing the 'try 
- [PLG Clinic with Drew Teller](https://amplitude.com/community/events/plg-clinic-plm-drew-teller): Drew Teller, Director of Growth at Labelbox, takes on a live product-led marketing use case. He works with head of Growth at Navattic, Natalie Marcotullio, to identify opportunities to get more prospe
- [How I Amplitude with Claudia Canamas-Donnelly](https://amplitude.com/community/how-i-amplitude-claudia-canamas-donnelly): Claudia Canamas-Donnelly, Sr. Product Analyst at Appfire, explains how she created a dashboard aggregating activation metrics across 200+ apps.
- [How I Amplitude with Jamie Dunbar Smyth](https://amplitude.com/community/how-i-amplitude-for-fundraising): Join Jamie Dunbar Smyth and the team for “How I Amplitude” and discover how to use Amplitude as your data room during a fundraise.
- [How I Amplitude with Shoin Wolfe](https://amplitude.com/community/how-i-amplitude-good-dashboards-shoin-wolfe): Shoin Wolfe  talks through the good and bad dashboard design patterns he's seen across growth teams. Learn how to create a dashboard that drives action.
- [How I Amplitude with Junaid Kokan](https://amplitude.com/community/how-i-amplitude-junaid-kokan): Junaid Kokan, Product Manager for Freeletics, walks us through his step-by-step process to improve product: from hypothesis to A/B testing.
- [How I Amplitude with the Marketing team at Sleep Cycle](https://amplitude.com/community/how-i-amplitude-marketing-sleep-cycle): Through the story of the "Joy of Jay" influencer campaign, get a glimpse into how Sleep Cycle uncovered insights with Amplitude that shot it into viral history.
- [How I Amplitude with Michael Dewey](https://amplitude.com/community/how-i-amplitude-michael-dewey): Michael Dewey, Lead Analyst at Cars Commerce, goes beyond surface-level metrics to uncover—and solve—the real reason users weren't completing lead forms.
- [How I Amplitude with Ofir Zwebner](https://amplitude.com/community/how-i-amplitude-ofir-zwebner): Ofir Zwebner, Application Architect at Houzz, provides a comprehensive framework for building sustainable event taxonomies with practical examples.
- [How I Amplitude with Saish Redkar](https://amplitude.com/community/how-i-amplitude-saish-redkar): Saish Redkar, Senior Product Manager at DataRobot and Amplitude super user, shares 7 lessons learned after 7 years of using Amplitude.
- [How I Amplitude with Ani Lopez](https://amplitude.com/community/how-i-amplitude-with-ani-lopez): Ani Lopez walks us through how his team moved from Google Analytics to Amplitude to gain deeper insights and describes their detailed migration process.
- [How I Amplitude with Weston Clarke](https://amplitude.com/community/how-i-amplitude-with-weston-clarke): How do you identify growth opportunities, run experiments, and validate results using Amplitude? Weston Clarke walks through a real experiment to show us how.
- [Marketing Attribution 102](https://amplitude.com/community/marketing-attribution-102): Master marketing attribution in Amplitude’s Browser SDK 2.0—deep dive into UTM tracking, referrers, cookies, and user property best practices for analysts.
- [Preview of new Amplitude Marketing Space with Michelle Lee](https://amplitude.com/community/marketing-space-preview-michelle-lee): Join Michelle Lee, Product Manager, and several members of the Amplitude team for a sneak peek into the new Marketing Space feature as it goes into closed beta.
- [Mastering Ecommerce Metrics with Katja Kokatjuhha](https://amplitude.com/community/mastering-ecommerce-metrics-katja-kokatjuhha): The team at Amplitude were joined by Katja Kokatjuhha from ‘Learn with Katja’ to explore key insights from her learnings growing ecommerce businesses.
- [Refine your North Star Metric](https://amplitude.com/community/north-star-metric-challenge): Take our North Star Metric challenge to level up and practice this important framework. By the end, you'll be ready to build proxy metrics and experiments to move your North Star Metric forward.
- [Onboarding and Activation Office Hours with Thomas Siegl](https://amplitude.com/community/onboarding-activation-thomas-siegl): Thomas Siegl joined the team at Amplitude for this Office Hours session. Learn new ways to analyze your onboarding journey and hear what other users are asking.
- [Tracking Plan Office Hours with Anuj Sharma and Jenn Rudin](https://amplitude.com/community/tracking-plan-event-schema-office-hours-april2024): Amplitude experts answer users' burning data governance questions, covering when to use event or user properties, staging environments, and how to QA your setup.
- [Tracking Plan Office Hours with Avo's Thora Gudfinnsdottir](https://amplitude.com/community/tracking-plan-thora-gudfinnsdottir): Thora Gudfinnsdottir from Avo joins Anuj and the team at Amplitude to discuss data design, data governance, and tracking plans for this Office Hours session.
- [How Amplitude Compares](https://amplitude.com/compare): Get the data and see for yourself why industry leaders, researchers, and over 3,500 customers think Amplitude is the best digital analytics platform.
- [Amplitude vs Adobe Analytics - The Best Alternative to Adobe Analytics](https://amplitude.com/compare/adobe): Leading teams are choosing Amplitude as their Adobe alternative. Adobe Analytics is powerful, but it's hard to use, doesn't play nice with the modern marketing stack, and it costs a ton. 
- [Amplitude vs Contentsquare | Digital Analytics Platform](https://amplitude.com/compare/contentsquare): See why 4 out of 5 teams pick Amplitude over Contentsquare. Replace a stitched DX stack with one event‑first, AI‑powered analytics platform.
- [Amplitude vs. Fullstory - Fullstory Alternatives](https://amplitude.com/compare/fullstory): Amplitude lets you connect qual + quant analytics to get the full picture of what your users are doing. Fullstory and Hotjar only give you half the picture. 
- [Google Analytics 4 vs. Amplitude - GA4 Alternatives | Amplitude](https://amplitude.com/compare/google-analytics): Looking for an alternative to GA4? Get deeper insights, better choices, and more privacy with Amplitude’s complete digital analytics platform. 
- [Amplitude vs. Heap - Heap Alternatives](https://amplitude.com/compare/heap): Upgrade from Heap to Amplitude to get complete product analytics, Session Replay, and Experimentation. Instrument your way with both precision tracking and Autocapture.
- [Amplitude vs. Pendo—A Better Pendo Alternative](https://amplitude.com/compare/launchdarkly): Companies choose Amplitude over Pendo for deeper insights and smarter ways to act on them. Learn why we're better for analytics, engagement, and consolidation.
- [Amplitude vs. Mixpanel - Mixpanel Alternatives](https://amplitude.com/compare/mixpanel): Amplitude is the all-in-one platform that gives you Analytics, user guides, Session Replay, Experimentation, and CDP. Get a complete picture of your users with data you can trust.
- [Amplitude Vs. Optimizely](https://amplitude.com/compare/optimizely): Learn how Amplitude unifies Web and Feature Experimentation, digital Analytics, Session Replay, Guides and Surveys, and audience activation in one platform.
- [Amplitude vs. Pendo—A Better Pendo Alternative](https://amplitude.com/compare/pendo): Companies choose Amplitude over Pendo for deeper insights and smarter ways to act on them. Learn why we're better for analytics, engagement, and consolidation.
- [PostHog vs Amplitude - Why Amplitude is better for startups](https://amplitude.com/compare/posthog): Amplitude is better than PostHog for early-stage startups and enterprises alike, with deeper analytics, experimentation, AI-powered insights, and a platform that scales from day 1
- [Customer Data Platform | Integrated and Unified Customer Insights ](https://amplitude.com/customer-data-platform): The only customer data platform natively integrated with analytics to proactively improve data quality, discover new audiences, and sync behavioral data across your stack.
- [Amplitude Customer Resources: Guides, Videos, and Best Practices](https://amplitude.com/customer-resources): Explore the best Amplitude resources—blogs, videos, docs, and community insights. Learn how to use Amplitude, deepen your skills, and drive product success.
- [Data Connections | Connect Customer Data from Anywhere with Amplitude](https://amplitude.com/data-connections): Data Connections are an adaptable way to bring customer data into Amplitude from anywhere in your digital ecosystem with no code or scripts required.
- [Data Governance | The Complete Data Solution You Can Trust for Digital Analytics](https://amplitude.com/data-governance): With Amplitude you’ll have everything you need to integrate sources, resolve identities, and control customer and product data.
- [Data Management and Governance](https://amplitude.com/data-management): Learn how Amplitude's leading data management controls make it implement security and compliance policies and maintain high-quality data.
- [Datamonsters 2021 | Discover the Data-Driven Insights That Dominated the Year](https://amplitude.com/datamonsters-2021): Named for Amplitude’s mascot, a friendly monster with an outsize appetite for insights, these customers are dominating their data.
- [Definitive Guide to Behavioral Cohorts](https://amplitude.com/definitive-guide-behavioral-cohorts): Learn how to find the most important user behaviors in your product with cohort analysis.
- [Platform Overview | Unlock Customer Understanding with the #1 Rated Digital Analytics Platform](https://amplitude.com/digital-analytics-platform): The first unified system that brings together an entirely new depth of customer understanding with the speed of action to optimize experiences in the moment.
- [Platform Overview | Unlock Customer Understanding with the #1 Rated Digital Analytics Platform](https://amplitude.com/digital-analytics-platform-old): The first unified system that brings together an entirely new depth of customer understanding with the speed of action to optimize experiences in the moment.
- [Amplitude Digital Experience Maturity Model](https://amplitude.com/digital-maturity-model): Explore Amplitude’s Digital Maturity Model. Score your organization’s digital experience maturity with our assessment and get personalized recommendations. 
- [About Digital Analytics | Unleash Your Customer Potential with the Meet the Digital Analytics Platform](https://amplitude.com/digital-optimization): The first unified system that brings together an entirely new depth of customer understanding with the speed of action to optimize experiences in the moment.
- [Improve Product Activation and Engagement with Amplitude Analytics](https://amplitude.com/driving-activation-engagement): Boost user onboarding, retention, and growth with Amplitude. Learn how to define activation, identify impactful features, and improve engagement with data-driven strategies.
- [Amplitude Made Easy](https://amplitude.com/easy): Amplitude is making digital analytics radically simple—starting with a reinvented experience.
- [Ecommerce | Product Intelligence, Building Experiences That Drive Repeat Sales](https://amplitude.com/ecommerce): Product intelligence helps teams understand shoppers’ needs so they can build personalized experiences that increase loyalty.
- [Amplitude: Ecommerce Analytics Platform](https://amplitude.com/ecommerce-demo-request): Amplitude offers a product intelligence, analysis, and conversion platform for eCommerce merchants. Get insights to increase conversion rates, and optimize user experience.
- [Enterprise Data & Analytics Platform](https://amplitude.com/enterprise): Discover how Amplitude empowers enterprises with trusted data, clear insights, and faster actions—all in one unified platform—to drive growth. Transform your data strategy today. 
- [Executive Edge | Curated Insights for Growth-Focused Executives](https://amplitude.com/executive): Stay ahead of disruption with bold strategies, industry trends, and insights from visionary leaders.  Executive Edge is your guide to smarter innovation.  
- [Amplitude Demo Account | Get a Free Look into Amplitude with Our Pre-Loaded Demo Account](https://amplitude.com/explore-demo): Sign up for a free Amplitude demo account and get access to free analytics resources. Enroll in free retention, engagement, and product-led growth courses.
- [Feature Management powered by customer insights | Amplitude](https://amplitude.com/feature-management): Supercharge dev cycles with feature management powered by Amplitude. Build fast, ship with control, learn faster, and deliver more impact with one platform.
- [Financial Services | Power Up Your Product Strategy for Increased Transactions and User Loyalty](https://amplitude.com/financial-services): Product intelligence helps teams create better product experiences that lead to increased transactions and long-term loyalty.
- [Amplitude: Financial Services Analytics Platform](https://amplitude.com/financial-services-demo-request): Amplitude offers a product intelligence, analysis, and conversion platform for Financial Services. Monitor analytics to help increase transactions and improve user retention.
- [Get Started](https://amplitude.com/get-started): Get started using Amplitude, the #1 product analytics tool for teams who want to power their growth. 
- [Get Started | Amplitude Made Easy](https://amplitude.com/get-started-easy): Get started with Amplitude: a radically simple digital analytics platform that's easy to set up, easy to use, and easy to scale.
- [Get Started](https://amplitude.com/get-started-eu): Get started using Amplitude, the #1 product analytics tool for teams who want to power their growth. 
- [Get Started](https://amplitude.com/get-started-sanity_test): Get started using Amplitude, the #1 product analytics tool for teams who want to power their growth. 
- [Get Started](https://amplitude.com/get-started-sanity_test_deprecated): Get started using Amplitude, the #1 product analytics tool for teams who want to power their growth. 
- [Get Started | Self-Serve Analytics with Amplitude](https://amplitude.com/get-started-self-serve-analytics): Get started with Amplitude: a radically simple digital analytics platform that's easy to set up, easy to use, and easy to scale.
- [Github Landing Page](https://amplitude.com/github): Discover the Amplitude + GitHub integration — an agent-to-agent workflow connecting product analytics to code execution. 
- [Google Analytics Migration](https://amplitude.com/google-analytics-migration): There's never been a better time to switch to Amplitude from Google Analytics. 
- [Amplitude Govern | Create & Manage Access to Comprehensive, Trusted Data. ](https://amplitude.com/govern): The Govern add-on empowers data instrumentors to plan their events and properties within Amplitude, so that event schema QA is automated and data is clean from the start.
- [Grow With Data-Driven Decisions](https://amplitude.com/grow-with-data-driven-decisions): Make informed decisions and drive growth with data! Discover the power of data-driven insights to maximize your investments and measure their effectiveness.
- [In-App Guides and Surveys](https://amplitude.com/guides-and-surveys): Use Analytics to understand your customers with trusted data. Then, use Guides and Surveys to close the loop—act on trends and hypotheses with personalized customer experiences.
- [Website Heatmap Tool by Amplitude | Amplitude](https://amplitude.com/heatmaps): Visualize clicks, scrolls, and engagement with Amplitude Heatmaps. Easily spot friction, optimize user experiences, and drive growth—no extra setup required.
- [Amplitude | Product Analytics & Event Tracking Platform](https://amplitude.com/hp-x2v2-sanity_test): Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.
- [See Amplitude in Action](https://amplitude.com/hub): Watch videos to see all Amplitude has to offer and how teams close the insights-to-action loop with the fully digital analytics platform. 
- [HubSpot Integration Page](https://amplitude.com/hubspot): Learn how this powerful integration helps GTM teams improve conversions by 8X, automatically prioritize their best leads, and retain more customers with one integration.
- [Amplitude: B2B SaaS Product & Digital Analytics Platform](https://amplitude.com/industry/b2b-saas): Learn more about how Amplitude’s digital analytics solution drives growth for B2B SaaS organizations. Get insights into your user and account needs, unify data in one place, and build experiences that
- [Amplitude: Ecommerce Analytics & Conversion Platform](https://amplitude.com/industry/ecommerce): Amplitude offers a product intelligence, analysis, and conversion platform for eCommerce merchants. Get insights to increase conversion rates, and optimize user experience.
- [Amplitude: Financial Services Analytics Platform](https://amplitude.com/industry/financial-services): Amplitude offers a product intelligence, analysis, and conversion platform for Financial Services. Monitor analytics to help increase transactions and improve user retention.
- [Amplitude: Healthcare Analytics & Data Analysis Platform](https://amplitude.com/industry/healthcare): Learn about Amplitude's data analysis and analytics platform for Healthcare organizations. Get insights into customer needs, unify data in one place, and optimize user experience.
- [Amplitude: Healthcare Analytics & Data Analysis Platform](https://amplitude.com/industry/healthcare-sanity_test): Learn about Amplitude's data analysis and analytics platform for Healthcare organizations. Get insights into customer needs, unify data in one place, and optimize user experience.
- [Amplitude: Engagement Analytics for Media & Entertainment](https://amplitude.com/industry/media): Amplitude offers a product intelligence, user engagement, and conversion analysis platform for Media companies. Monitor analytics to help improve engagement, subscriptions, and user retention.
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- [Consolidate your stack with Amplitude Experiment](https://amplitude.com/make-the-switch-experiment): Cut costs and consolidate tools with Amplitude, the all-in-one Digital Analytics Platform, with seamlessly integrated CDP, experimentation, and audience management. 
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- [Monetization Resources | Amplitude](https://amplitude.com/monetization-resources):  We've curated top resources and best practices to help you monetize your business. Learn proven strategies, track key metrics, and drive sustainable growth today.
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- [Next Hottest Products Report, Third Edition](https://amplitude.com/next-hottest-products-third-edition): Explore trends revealed by Amplitude’s exclusive customer growth data, including the highest-growth products across regions and industries.
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- [Online Demo | A complete overview of Amplitude in less than 11 minutes](https://amplitude.com/online-demo-video): Try the best self-serve analytics tool on the market to improve your user acquisition, engagement, and retention strategies. Get started for free.
- [Pioneer Awards | Celebrating Digital Product Innovators—Amplitude User Edition](https://amplitude.com/pioneer-awards): Celebrating the pioneers of the digital product era—the Amplitude users who build faster, smarter, and always with their customers in mind.
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- [Product Analytics Fundamentals - Getting Started with Amplitude](https://amplitude.com/product-analytics-fundamentals): Discover the fundamentals of product analytics in Amplitude. Learn essential concepts, tools, and steps to explore your data, answer key product questions, and make confident decisions.
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- [Product Summit 2020 - Leading through Turbulent Times](https://amplitude.com/product-summit-2020): Gain insights & strategies from top product management experts on leading through turbulent times at the Product Summit 2020 conference.
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- [Amplitude Agents Prompt Library – Prompts to get you started](https://amplitude.com/prompt-library): You use Amplitude—discover what to ask Amplitude Agents. Advanced prompts for dashboards, charts, guides, experiments, Amplitude Activation, and AI Feedback: standard workflows and inspiring ideas for
- [Prompt Library: Activation – Amplitude Agents](https://amplitude.com/prompt-library/activation): Amplitude Activation prompts: cohorts, predictions, recommendations, Profile API, syncs, and governance.
- [Activation: behavioral cohort win-back – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/activation-behavioral-cohort-signup-no-activation-event-14d): Amplitude Activation: behavioral cohort for signup without activation; sync to engagement tools.
- [Activation: daily vs hourly sync – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/activation-cohort-sync-daily-vs-hourly-almost-activated): Amplitude Activation cohort sync cadence and audience eligibility.
- [Activation: computation threshold – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/activation-computation-key-actions-7d-nudge-threshold): Amplitude Activation computations and activation rate segmentation.
- [Activation: dashboard experiment – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/activation-dashboard-conversion-experiment-holdout): Activation analytics dashboard with experiment holdout aligned to Recommendations.
- [Activation: cohort destination overlap – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/activation-destination-cohort-overlap-audit): Amplitude Activation: audit overlap across cohort sync destinations before adding a new audience.
- [Activation: definition audit – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/activation-event-definition-change-audit): Governance: changing activation event and Amplitude Activation downstream impact.
- [Activation: persona-weighted milestones – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/activation-persona-weighted-activation-milestones): Amplitude Activation: weight activation milestones by persona and compare completion rates.
- [Activation: predictive cohorts Guides email – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/activation-predictive-cohorts-activate-vs-pre-activation-churn): Amplitude predictive cohorts for activation vs. pre-activation churn channels.
- [Activation: predictive goal – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/activation-predictive-goal-likelihood-7-days-top-vs-bottom): Amplitude Activation predictions: likelihood to activate, percentile cohorts, drivers.
- [Activation: Profile API – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/activation-profile-api-cohort-prediction-recommendation): Amplitude Activation Profile API for in-app personalization.
- [Activation: recommendations lift – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/activation-recommendations-onboarding-checklist-7-day-lift): Amplitude Recommendations and predictive goals for activation lift.
- [Activation: workflow sync messaging – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/activation-workflow-predictive-cohort-sync-next-best-step): Amplitude Activation: predictive cohorts, sync cadence, next-best action messaging.
- [Add a cohort retention view – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/add-a-cohort-retention-view-to-my-product-dashboard): Prompt Amplitude Agents to add a cohort retention view to your product dashboard. Advanced prompt for active Amplitude users.
- [Checkout guide step free shipping – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/add-a-step-to-my-checkout-guide-highlight-free-shipping): Use Amplitude Agents to add a step to your checkout guide that highlights free shipping. Advanced prompt for active Amplitude users.
- [Chart comparison with confidence intervals – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/add-comparison-to-my-chart-with-confidence-intervals): Use Amplitude Agents to add a comparison with confidence intervals to your chart. Advanced prompt for active Amplitude users.
- [Add threshold alerts to your growth dashboard – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/add-threshold-alerts-to-your-main-growth-dashboard): Prompt Amplitude Agents to configure threshold-based alerts on growth dashboards for WAU, conversion, and signups.
- [Trend and anomaly detection – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/add-trend-and-anomaly-detection-to-my-conversion-dashboard): Use Amplitude Agents to add trend and anomaly detection to your conversion dashboard. Advanced prompt for active Amplitude users.
- [Prompt Library: AI Feedback – Amplitude Agents](https://amplitude.com/prompt-library/ai-feedback): AI Feedback prompts for Amplitude Agents: insights, Saved Trends, cohorts, Session Replay, surveys, Global Agent.
- [AI Feedback: social vs. support – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/ai-feedback-brand-mentions-social-vs-support): AI Feedback: Reddit, X vs. support for Brand mentions and early warning metrics.
- [AI Feedback: Bug PRD brief – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/ai-feedback-bug-insight-prd-global-agent): AI Feedback Bug insights to a PRD-style brief with Global Agent.
- [AI Feedback: competitive mentions – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/ai-feedback-competitive-brand-vs-competitor-volume): AI Feedback: compare brand vs. competitor mention volume in feedback and suggest a PMM digest.
- [AI Feedback: CSV NPS mapping – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/ai-feedback-csv-nps-user-mapping): AI Feedback CSV upload: NPS columns and user mapping in Amplitude.
- [AI Feedback: feature requests by review source – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/ai-feedback-feature-requests-app-store-google-play): AI Feedback: compare App Store vs. Google Play feature requests for your mobile app.
- [AI Feedback: Pain Point & Bug insights – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/ai-feedback-filter-pain-points-bugs-zendesk-intercom): Use Amplitude AI Feedback with Zendesk and Intercom: Pain Point and Bug themes, mentions, sources.
- [AI Feedback: Gong HubSpot pricing – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/ai-feedback-gong-hubspot-pricing-quotes): AI Feedback + Gong + HubSpot: pricing quotes and Global Agent categorization.
- [AI Feedback: Loved Feature + Session Replay – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/ai-feedback-loved-feature-cohort-session-replays): AI Feedback: cohort and Session Replay sampling for Loved Feature insights.
- [AI Feedback: post-release complaints – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/ai-feedback-post-release-complaints-app-versions): AI Feedback: correlate Complaint insights with recent app versions and flag regressions.
- [AI Feedback: privacy deletion – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/ai-feedback-privacy-deletion-order-operations): Governance: User Privacy API and AI Feedback deletion workflow.
- [AI Feedback: Saved Trend onboarding – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/ai-feedback-save-onboarding-complaint-saved-trend): AI Feedback Saved Trends: track onboarding complaints after fixes.
- [AI Feedback: survey from cohort – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/ai-feedback-survey-from-insight-cohort): AI Feedback to survey: target the insight cohort with quantitative questions.
- [Health of the business dashboard – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/build-a-health-of-the-business-dashboard-with-leading-indicators): Prompt Amplitude Agents to build a health-of-the-business dashboard with leading indicators. Inspiring prompt for active Amplitude users.
- [Real-time launch dashboard – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/build-a-real-time-launch-dashboard-feature-adoption-by-segment): Prompt Amplitude Agents to build a real-time launch dashboard with feature adoption by segment. Inspiring prompt for active Amplitude users.
- [Build a weekly exec dashboard – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/build-a-weekly-exec-dashboard-dau-retention-revenue-by-segment): Use Amplitude Agents to build a weekly exec dashboard with DAU, retention, and revenue by segment. Advanced prompt for active Amplitude users.
- [Prompt Library: Charts & analysis – Amplitude Agents](https://amplitude.com/prompt-library/charts-analysis): Charts and analysis prompts for Amplitude Agents: path analysis, cohorts, retention, and statistical significance.
- [Cohort overlap and revenue – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/cohort-overlap-which-segments-drive-the-most-revenue): Prompt Amplitude Agents to show cohort overlap and which segments drive the most revenue. Inspiring prompt for active Amplitude users.
- [Compare this month to last month – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/compare-this-month-to-last-month-for-my-key-events): Use Amplitude Agents to compare this month to last month for your key events. Advanced prompt for active Amplitude users.
- [Variant comparison and sensitivity – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/compare-variants-and-sensitivity-if-i-had-20-more-users): Use Amplitude Agents to compare variants and sensitivity with 20% more users. Inspiring prompt for active Amplitude users.
- [Conversion by experiment variant – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/conversion-chart-with-breakdown-by-experiment-variant): Use Amplitude Agents to create a conversion chart with breakdown by experiment variant. Advanced prompt for active Amplitude users.
- [Dashboard from template with conversion goals – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/create-a-dashboard-from-our-product-template-with-conversion-goals): Prompt Amplitude Agents to create a dashboard from your product template with conversion goals. Advanced prompt for active Amplitude users.
- [Dashboard for North Star segment – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/create-a-dashboard-with-key-metrics-for-my-north-star-segment): Use Amplitude Agents to create a dashboard with key metrics for your North Star segment. Advanced prompt for active Amplitude users.
- [Prompt Library: Dashboards – Amplitude Agents](https://amplitude.com/prompt-library/dashboards): Dashboard prompts for Amplitude Agents: exec dashboards, cohort retention, North Star metrics, and health-of-business reporting.
- [Experiment winner and retention – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/does-my-experiment-winner-also-improve-7-day-retention): Use Amplitude Agents to see if your experiment winner also improves 7-day retention. Advanced prompt for active Amplitude users.
- [Duplicate dashboard and filter by region – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/duplicate-my-dashboard-and-filter-to-emea-or-any-region): Prompt Amplitude Agents to duplicate your dashboard and filter to EMEA or any region. Advanced prompt for active Amplitude users.
- [Experiment report by variant – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/experiment-report-conversion-retention-revenue-by-variant): Use Amplitude Agents to create an experiment report with conversion, retention, and revenue by variant. Advanced prompt for active Amplitude users.
- [Prompt Library: Experiments – Amplitude Agents](https://amplitude.com/prompt-library/experiments): Experiment prompts for Amplitude Agents: significance, variants, power analysis, and LTV.
- [Export chart with significance – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/export-chart-data-with-statistical-significance-indicator): Prompt Amplitude Agents to export chart data with a statistical significance indicator. Advanced prompt for active Amplitude users.
- [Export experiment with recommendation – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/export-experiment-results-with-confidence-intervals-and-recommendation): Use Amplitude Agents to export experiment results with confidence intervals and recommendation. Advanced prompt for active Amplitude users.
- [Filter chart with period comparison – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/filter-chart-by-segment-with-period-over-period-comparison): Use Amplitude Agents to filter your chart by segment and add period-over-period comparison. Advanced prompt for active Amplitude users.
- [Funnel signup to purchase by source – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/funnel-from-signup-to-first-purchase-with-breakdown-by-source): Use Amplitude Agents to create a funnel from signup to first purchase with breakdown by source. Advanced prompt for active Amplitude users.
- [Onboarding guide with progress bar – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/guide-from-onboarding-template-with-progress-bar): Prompt Amplitude Agents to create a guide from your onboarding template with a progress bar. Advanced prompt for active Amplitude users.
- [Guide for funnel drop-off – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/guide-step-only-for-users-who-dropped-at-funnel-step-2): Prompt Amplitude Agents to create a guide step only for users who dropped at funnel step 2. Inspiring prompt for active Amplitude users.
- [Prompt Library: Guides – Amplitude Agents](https://amplitude.com/prompt-library/guides): Guide prompts for Amplitude Agents: in-app guides, onboarding, checkout, and segment targeting.
- [Experiment significance and winner – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/has-my-experiment-reached-significance-whos-the-current-winner): Prompt Amplitude Agents to check if your experiment has reached significance and who the current winner is. Advanced prompt for active Amplitude users.
- [In-app guide for incomplete onboarding – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/in-app-guide-for-users-who-havent-completed-onboarding): Prompt Amplitude Agents to create an in-app guide for users who haven't completed onboarding. Advanced prompt for active Amplitude users.
- [Adaptive in-app guide – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/in-app-guide-that-adapts-to-the-product-area-visited-most): Use Amplitude Agents to create an in-app guide that adapts to the product area visited most. Inspiring prompt for active Amplitude users.
- [NPS after first success milestone – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/nps-survey-after-the-users-first-success-milestone): Use Amplitude Agents to create an NPS survey after the user's first success milestone. Advanced prompt for active Amplitude users.
- [Path analysis trial to conversion – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/path-analysis-from-trial-start-to-conversion): Prompt Amplitude Agents to run a path analysis from trial start to conversion. Advanced prompt for active Amplitude users.
- [Path analysis top 5 to subscription – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/path-analysis-top-5-paths-to-subscription): Use Amplitude Agents to run a path analysis showing the top 5 paths to subscription. Advanced prompt for active Amplitude users.
- [Power analysis 10% MDE – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/power-analysis-for-my-experiment-with-10-mde): Prompt Amplitude Agents to run a power analysis for your experiment with 10% MDE. Advanced prompt for active Amplitude users.
- [Publish guide for new users – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/publish-guide-and-target-to-new-user-segment-only): Prompt Amplitude Agents to publish your guide and target to the new-user segment only. Advanced prompt for active Amplitude users.
- [Power user retention by cohort – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/retention-chart-for-power-users-with-weekly-cohorts): Use Amplitude Agents to create a retention chart for power users with weekly cohorts. Advanced prompt for active Amplitude users.
- [Retention after onboarding by cohort – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/retention-chart-for-users-who-completed-onboarding-by-cohort): Prompt Amplitude Agents to build a retention chart for users who completed onboarding by cohort. Advanced prompt for active Amplitude users.
- [Experiment results by segment – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/segment-my-experiment-results-power-users-vs-new-users): Prompt Amplitude Agents to segment experiment results by power users vs. new users. Advanced prompt for active Amplitude users.
- [Share dashboard with custom date and segment – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/share-my-dashboard-with-a-custom-date-range-and-segment): Use Amplitude Agents to share your dashboard with a custom date range and segment. Advanced prompt for active Amplitude users.
- [Survey after feature use – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/survey-after-feature-use-with-segment-filter): Prompt Amplitude Agents to create a survey that triggers after feature use with segment filter. Advanced prompt for active Amplitude users.
- [Survey from template for trial users – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/survey-from-our-feedback-template-targeting-trial-users): Use Amplitude Agents to create a survey from your feedback template targeting trial users. Advanced prompt for active Amplitude users.
- [Prompt Library: Surveys – Amplitude Agents](https://amplitude.com/prompt-library/surveys): Survey prompts for Amplitude Agents: NPS, feedback templates, and segment-targeted surveys.
- [Guide for experiment variant – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/target-guide-to-users-in-a-specific-experiment-variant): Use Amplitude Agents to target a guide to users in a specific experiment variant. Inspiring prompt for active Amplitude users.
- [Experiment and 30-day LTV – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/tie-experiment-exposure-to-30-day-ltv-by-variant): Prompt Amplitude Agents to tie experiment exposure to 30-day LTV by variant. Inspiring prompt for active Amplitude users.
- [Time-to-value chart – Amplitude Agents Prompt Library](https://amplitude.com/prompt-library/time-to-value-chart-days-from-signup-to-first-key-action): Prompt Amplitude Agents to build a time-to-value chart: days from signup to first key action. Inspiring prompt for active Amplitude users.
- [Query | Unlock the Power of Custom Analysis with Amplitude's SQL Access](https://amplitude.com/query): Amplitude makes it easy to get complete, fast access to all your raw product data so you can leave no question unanswered.
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- [Contact Sales](https://amplitude.com/sales-contact): Get started using Amplitude, the #1 product analytics tool for teams who want to power their growth. 
- [Contact Sales](https://amplitude.com/sales-contact-sanity_test): Get started using Amplitude, the #1 product analytics tool for teams who want to power their growth. 
- [Scale | Dynamic Behavioral Sampling and Lightning fast insights across millions of customers](https://amplitude.com/scale): Scale provides Dynamic Behavioral Sampling to help high-volume customers get access to product analytics without compromising on speed, accuracy, or cost.
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- [Session Replay](https://amplitude.com/session-replay-old): Building great products just got easier with Session Replay from Amplitude. Bring your digital experiences to life, unlocking new ways to identify issues, improve conversion, and build better product 
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- [Amplitude + Snowflake](https://amplitude.com/snowflake-partnership): Explore the growth and challenges of the data cloud space. Learn why organizations need a comprehensive solution to bring their data together and how data and analytics teams can drive a more data-dri
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- [Quantify Engineering Impact | Amplitude](https://amplitude.com/solutions/engineering): Learn as you ship and build targeted experiences with Amplitude. Quantify your impact with natively integrated feature management and analytics.
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- [Product Analytics | Amplitude](https://amplitude.com/solutions/product): Drive growth with Amplitude’s product analytics. Understand user insights, enhance product experiences, and boost customer retention.
- [Retention Customer Lifetime Value | Amplitude](https://amplitude.com/solutions/retention): Analyze and predict customer churn to increase customer lifetime value and drive loyalty.
- [ Amplitude: Digital Analytics Platform for User Acquisition Growth](https://amplitude.com/solutions/user-acquisition): Learn how tools like Amplitude's digital analytics platform will help you grow active users, lower customer acquisition cost (CAC), and increase product adoption. 
- [Amplitude for Startups | Free product analytics for 1 year ](https://amplitude.com/startups): Whether you’re seed stage, Series C, or beyond—Amplitude offers three scholarships for startups to our all-in-one digital analytics platform.
- [Structuring & Trusting Your Data with Amplitude](https://amplitude.com/structuring-your-data): Learn how to structure and maintain clean, trustworthy data for product analytics. Discover best practices for creating events, managing properties, modeling data, and ensuring data quality.
- [Tech for Black Founders](https://amplitude.com/tech-for-black-founders): Amplitude, mParticle, Braze, Branch, and Radar are coming together to make our technology completely free to U.S.-based, early stage startups led by Black founders.
- [The Ampys 2025 | Celebrating Digital Innovators](https://amplitude.com/the-ampys): Celebrating the changemakers transforming digital experiences: the Amplitude users who drive impact, inspire innovation, and put customers at the center of every decision.
- [Segment Landing Page](https://amplitude.com/twilio): Unlock a new era of intelligent, real-time personalization with the combined power of Amplitude and Twilio Segment.
- [Understand Users | Uncover what users do in your product and enable teams to build digital products grounded in deep customer empathy.](https://amplitude.com/understand-users): Amplitude gives you sight into rich customer and product usage data, making it possible to build product experiences your users need and love.
- [Understanding User Behavior in Product Analytics](https://amplitude.com/understanding-user-behavior): Learn how to analyze user retention, optimize conversion funnels, segment user groups, map journeys, and personalize experiences. Master the skills to uncover insights and take action with data.
- [Modern Data Stack: How to Use it to Drive Better Business Outcomes](https://amplitude.com/unlock-the-power-of-your-data): Learn why Data Leaders choose Amplitude to maximize data stack ROI. Amplitude works with any modern data stack, meets industry standards and makes it easy to analyze all your data.
- [Pitching Amplitude | The Complete Guide to Implementing and Showcasing Its Value to Your Team](https://amplitude.com/value-of-amplitude): Want to bring Amplitude into your company, but don’t know how? We’ve created tools to help you know if Amplitude is right for you and how to show the value to your team.
- [Amplitude Startup Partnerships | Savings for Startups and VCs](https://amplitude.com/venture-partner-program): Get 50% off your startup’s first year of Amplitude’s all-in-one product analytics if you’re a Amplitude Venture Partner or an associated portfolio company.
- [Venture Partners](https://amplitude.com/venturepartner): We created the Venture Partner Program to give you Amplitude’s powerful insights with 3 free months in your first annual contract.
- [Data Warehouse Amplitude](https://amplitude.com/warehouse-native): Learn how warehouse-native Amplitude unlocks self-serve insights for your data warehouse. No pipelines to build. No SQL to write.
- [Data Warehouse Amplitude](https://amplitude.com/warehouse-native-treatment): Learn how warehouse-native Amplitude unlocks self-serve insights for your data warehouse. No pipelines to build. No SQL to write.
- [See Amplitude in Action](https://amplitude.com/watch-demo): Learn why 40,000 digital products use the #1 Product Analytics solution – Amplitude.
- [Web Analytics Platform by Amplitude ](https://amplitude.com/web-analytics): Build better websites with Amplitude. Unite all your web analytics data, spot trends, review insights, and get fast answers—all in one self-serve web analytics platform.
- [Optimize conversion rates with Amplitude Web Experimentation](https://amplitude.com/web-experimentation): Get real-time behavioral targeting, no-code experimentation, and reliable identity resolution—so you can trust your results, scale what works, and convert faster.
- [Why Amplitude | Instant Customer Insights & Behavioral Tracking ](https://amplitude.com/why-amplitude): Discover why Amplitude is unique, and how our tools will give you  actionable, 360-degree-insight into your entire digital product and customer experience.
- [Free WordPress Analytics Plugin by Amplitude](https://amplitude.com/wordpress): Access your WordPress insights in minutes with our free Amplitude for WordPress plugin. Connect with one click—no coding necessary.

## Guides

- [5 Proven Strategies to Boost Customer Engagement](https://amplitude.com/books/boost-customer-engagement): Discover five proven strategies to boost customer engagement in this easy-to-understand guide, featuring examples of businesses that put these best practices into action.
- [Product-Led Growth Guide Volume 2: How to Get Started with PLG](https://amplitude.com/books/get-started-with-product-led-growth): Get expert insights into PLG tactics and metrics. Learn how to drive and track product-led acquisition, retention, and monetization.
- [Acquisition Playbook: Mastering Customer Acquisition Strategy ](https://amplitude.com/books/mastering-acquisition): Get proven frameworks for acquiring new and repeat customers. Learn how to identify your ideal customer and determine your acquisition strategy.
- [Mastering Customer Retention Strategy](https://amplitude.com/books/mastering-retention): With a deliberate focus on customer retention, you can improve retention at all stages of the user lifecycle to reduce churn and boost lifetime value.
- [5 Key Considerations to Get the Most Out of Your Data with Digital Analytics Platforms](https://amplitude.com/books/turn-data-into-insights): Learn five key considerations for getting the most of your data, including data consolidation, governance, and accessibility. Maximize your data investments.
- [Product Analytics Playbook: Mastering Engagement](https://amplitude.com/books/user-engagement): Set product strategy for great user engagement, go in-depth on engagement loops, stickiness, and activation, and learn from top examples.
- [7 Best A/B Testing Platforms for Mobile Apps 2026 I Amplitude](https://amplitude.com/compare/best-ab-testing-platforms-for-mobile-apps): Explore the top 8 session replay tools of 2026. Learn how to capture, replay, and analyze real user behavior to optimize your digital experience
- [Best A/B Testing Tools for Growth Teams in 2026](https://amplitude.com/compare/best-ab-testing-tools): Compare the best A/B testing tools for growth teams and learn what matters most when choosing a testing platform.
- [The 12 Best AI Visibility Monitoring Tools in 2026](https://amplitude.com/compare/best-ai-visibility-monitoring-tools): Find the best AI visibility monitoring tools to measure brand presence across AI platforms and connect it to growth.
- [Best AI Visibility Tools in 2026](https://amplitude.com/compare/best-ai-visibility-tools): Discover the best AI visibility tools for tracking brand mentions, competitor share of voice, and AI-driven discovery.
- [Best Enterprise Heatmap Platforms in 2026](https://amplitude.com/compare/best-enterprise-heatmap-platforms): Find enterprise heatmap software that connects interaction patterns to business outcomes, not just visualizations.
- [Best Feature Flag Tools 2026: Complete Guide & Comparison](https://amplitude.com/compare/best-feature-flag-tools): Discover the best feature flag tools for 2026 and how to choose a platform that scales with your product team.
- [Best 9 Feature Flag Tools for Startups 2026](https://amplitude.com/compare/best-feature-flag-tools-for-startups): The definitive guide to feature flag tools for startups (2026). Compare Amplitude, LaunchDarkly, Split, and 6 others on pricing, experimentation, and unified analytics.
- [Top 7 Heatmap Tools for Startups in 2026](https://amplitude.com/compare/best-heatmap-tools-startups): Discover heatmap platforms that help startups turn user behavior into smarter product decisions.
- [9 Best Mobile A/B Testing Tools for Developers in 2026](https://amplitude.com/compare/best-mobile-ab-testing-for-developers): Mobile A/B testing made simple. Compare the top developer-focused tools for experimentation, rollouts, and analytics.
- [Best No-Code Product Tour Tools in 2026](https://amplitude.com/compare/best-no-code-product-tour-tools): Compare the 8 best no-code product tour tools for 2026. Build interactive walkthroughs that improve activation and retention.
- [Best Product Analytics Tools for Early-Stage Startups in 2026](https://amplitude.com/compare/best-product-analytics-tools-early-stage-startups): Explore the top product analytics tools of 2026 for early-stage startups. Learn how to find a tool that grows with you, from early-stage to enterprise.
- [10 Best Product Experimentation Tools for Early-Stage Startups in 2026](https://amplitude.com/compare/best-product-experimentation-tools-for-startups): Stop guessing and start growing. Review the 10 best product experimentation tools for early-stage startups. Focus on easy setup, rigor, and affordable pricing.
- [8 Best Product Tour Software for Growth Teams in 2026](https://amplitude.com/compare/best-product-tour-software-growth-teams): Find product tour software that helps growth teams test, personalize, and optimize onboarding experiences.
- [Best Product Tour Software for Product Teams in 2026](https://amplitude.com/compare/best-product-tour-software-product-teams): Compare the best product tour software for 2026. Learn how to improve onboarding, activation, and feature adoption.
- [8 Best Session Replay Software Tools for Teams in 2026](https://amplitude.com/compare/best-session-replay-tools): Session replay tools record and replay user interactions. Learn how to capture, analyze, and optimize real user behavior to improve digital experiences.
- [PostHog vs Mixpanel - Which Tool is Better in 2026](https://amplitude.com/compare/posthog-vs-fullstory): Compare PostHog (open-source, all-in-one for engineers) and Mixpanel (cloud-based behavioral analytics for product managers).
- [PostHog vs Mixpanel - Which Tool is Better in 2026](https://amplitude.com/compare/posthog-vs-mixpanel): Compare PostHog (open-source, all-in-one for engineers) and Mixpanel (cloud-based behavioral analytics for product managers).
- [PostHog vs Pendo Comparison - Which is Better in 2026](https://amplitude.com/compare/posthog-vs-pendo): PostHog vs Pendo: Compare deep analytics for engineers and no-code user guidance. Discover why Amplitude is the best unified platform.
- [Top A/B Testing Platforms for Marketing Teams (2026)](https://amplitude.com/compare/top-ab-testing-platforms): Explore the top A/B testing software for marketing teams and learn how to run smarter experiments with behavioral insights.
- [9 Top Feature Flag Solutions for Modern Product Teams in 2026](https://amplitude.com/compare/top-feature-flag-solutions-for-product-teams): Explore the best feature flag tools for modern product teams and how they differ in targeting, analytics, and scale.
- [What Is Churn Analysis: Complete Definition And Guide](https://amplitude.com/explore/analytics/churn-analysis): Churn analysis explains when and why customers leave. Learn key churn types, metrics, and how to act on insights.
- [What Is Churn Prediction: Complete Guide](https://amplitude.com/explore/analytics/churn-prediction): Predict customer churn with risk scoring, segmentation, and retention experiments. Learn the core methods and workflow
- [What Is Cohort Retention Analysis: Essential Metrics Guide](https://amplitude.com/explore/analytics/cohort-retention-analysis): What is funnel drop-off? Learn how users abandon multi-step funnels, how to measure drop-off rate, and how to prevent it.
- [Full Guide to Digital Experience Analytics](https://amplitude.com/explore/analytics/digital-experience-analytics): See your digital touchpoints through your users' eyes. Learn what digital experience analytics are, why tracking them is essential, and how to use the insights.
- [A Complete Guide to Ecommerce Analytics](https://amplitude.com/explore/analytics/ecommerce-analytics-complete-guide): Discover the potential of ecommerce analytics. Follow our guide to fully understand your customers, improve experiences, and uplevel your business performance.
- [What Is Event Tracking? Complete 2026 Guide I Amplitude](https://amplitude.com/explore/analytics/event-tracking-guide): Event tracking records user actions to reveal behavior patterns, improve product decisions, and power data-driven growth strategies.
- [What Is Funnel Drop-Off: Complete Guide to Identification & Prevention](https://amplitude.com/explore/analytics/funnel-drop-off): What is funnel drop-off? Learn how users abandon multi-step funnels, how to measure drop-off rate, and how to prevent it
- [What Are Heatmaps? 101 Guide](https://amplitude.com/explore/analytics/heatmaps): Learn what heatmaps are, how they work, best practices for analysis, and how they can help you optimize your site and app experiences for higher conversions.
- [What is Marketing Analytics? A Complete Guide (With Examples)](https://amplitude.com/explore/analytics/marketing-analytics): Explore the basics of marketing analytics, including what it is, the insights it offers, and how to use it. Understand your data and access valuable takeaways.
- [What Is Mobile Analytics? A Complete Guide](https://amplitude.com/explore/analytics/mobile-analytics): Understanding your mobile users is vital. Learn how to use mobile analytics to ensure your app meets user needs and stands out among app store competition.
- [What Are Rage Clicks: Detect And Fix User Frustration](https://amplitude.com/explore/analytics/rage-clicks): What are Rage Clicks: repeated rapid clicks that signal user frustration. Learn how analytics tools detect rage clicks and how to fix friction points that hurt conversions.
- [What Is a Resurrected User: Definition & Retention Guide](https://amplitude.com/explore/analytics/resurrected-user): This guide explains resurrected users, why they matter for retention, and how to bring dormant users back successfully.
- [What Is a Retention Curve: Complete Definition & Examples](https://amplitude.com/explore/analytics/retention-curve): Learn retention curve definitions, examples, and how to spot onboarding friction and long-term churn patterns.
- [What Is Session Replay: How It Works And Why It Matters](https://amplitude.com/explore/analytics/session-replay): Session replay tracks real user actions to reveal friction points, improve engagement, and guide better product and experience decisions.
- [What Is TTV: A Complete Guide to Time to Value](https://amplitude.com/explore/analytics/time-to-value): Time to Value is the time it takes customers to reach their first meaningful outcome. Measure, track, and reduce TTV with analytics and experimentation
- [What are Healthcare Analytics? Full Guide](https://amplitude.com/explore/analytics/what-are-healthcare-analytics): Explore what healthcare analytics is, how it drives impact, and where to use it. Discover why it’s critical to advancing health outcomes and company objectives.
- [What is Big Data Analytics? Full Guide and Examples](https://amplitude.com/explore/analytics/what-big-data-analytics): Uncover the realm of big data analytics: its impact, tools, challenges, and real-world applications across industries. Dive into data-driven insights now.
- [What is Descriptive Analytics? A Quick Guide](https://amplitude.com/explore/analytics/what-descriptive-analytics): Unlock the secrets to past events and uncover patterns and trends with descriptive analytics. Discover how these measures help inform actionable insights.
- [What is Diagnostic Analytics? A Quick Guide with Examples](https://amplitude.com/explore/analytics/what-diagnostic-analytics): Unlock the "why" behind data with diagnostic analytics. Discover its importance, techniques, and how tools like Amplitude Analytics help drive success.
- [What is Enterprise Analytics? Everything to Know](https://amplitude.com/explore/analytics/what-enterprise-analytics): Discover how enterprise analytics drives data-driven decisions, efficiency, and growth. Learn its impact on diverse business aspects and how Amplitude can help.
- [What is Financial Analytics? Full Guide](https://amplitude.com/explore/analytics/what-is-financial-analytics): Financial analytics turns your raw data into forward-looking, actionable information that improves growth and efficiency, leading your business to success.
- [What is Revenue Analytics? Complete Guide (With Examples)](https://amplitude.com/explore/analytics/what-is-revenue-analytics): Use revenue analytics to turn guesswork growth tactics into data-backed plans that boost your profits. Learn how to analyze and optimize your revenue streams.
- [What is Predictive Analytics? The Definitive Guide](https://amplitude.com/explore/analytics/what-predictive-analytics): Unlock the power of predictive analytics for your product. Discover its applications, benefits, and techniques in this comprehensive guide from Amplitude.
- [What is Prescriptive Analytics? Guide & Examples](https://amplitude.com/explore/analytics/what-prescriptive-analytics): Discover how prescriptive analytics helps businesses level up their decision-making by using past data and future trends to make well-informed choices that work.
- [What is a Data Analytics Platform? The Full Guide](https://amplitude.com/explore/data/data-analytics-platform): Crucial for business growth, data analytics platforms turn information into valuable insights and influence decision-making. Explore our full guide here!
- [What Are Data Clean Rooms, & How Do They Work?](https://amplitude.com/explore/data/data-clean-rooms): Learn how data clean rooms enable privacy-first data collaboration, helping businesses get valuable insights while adhering to strict data protection standards.
- [What is Data Cleaning? Step-by-step Guide](https://amplitude.com/explore/data/data-cleaning-guide): Discover how data cleaning improves datasets and enables reliable analyses central to business growth and success. Learn the methods and best practices.
- [Data Drift: How to Detect, Measure, and Handle It](https://amplitude.com/explore/data/data-drift): Discover how to detect, monitor, and manage data drift. Learn how to keep your machine learning models accurate and relevant as data changes and patterns emerge.
- [What is Data Governance? Complete Guide](https://amplitude.com/explore/data/data-governance-guide): Understand the foundations of efficient data management with our guide to data governance, exploring its principles, benefits, and differences between other key terms.
- [What are Data Insights? Examples and How to Get Them](https://amplitude.com/explore/data/data-insights): Unlock data insights to drive smarter decisions. Learn how to turn data into actionable revelations that solve problems, spot trends, and drive business growth.
- [What Is Data Integration? Types and Analytics Benefits](https://amplitude.com/explore/data/data-integration): Learn about data integration, its types, and how it can support analytics. Discover the different ways to unify and get the most out of your product data.
- [What Is Data Intelligence? A Complete Guide](https://amplitude.com/explore/data/data-intelligence): Discover what data intelligence is and how it transforms raw data into actionable insights, helping businesses make smarter decisions and stay competitive.
- [Data Latency Explained: Definition and Solutions](https://amplitude.com/explore/data/data-latency): Data Latency is the delay between when data is created and when it’s ready for use. Learn how to measure, monitor, and cut latency with real-time analytics in Amplitude.
- [What is Data Preparation? A Definitive Guide](https://amplitude.com/explore/data/data-preparation): Data preparation transforms raw, messy data into analysis-ready formats. Learn what it is, the steps involved, and why it’s crucial for data-driven insights.
- [What is Data Strategy? Guide with Examples](https://amplitude.com/explore/data/data-strategy-guide): Discover everything you need to know about crafting a data strategy with our practical guide. Learn to transform data chaos into a valuable strategic asset.
- [Understanding Data Tables - Examples Included](https://amplitude.com/explore/data/data-tables): Discover how data tables can unlock insights, track user behavior, and drive decisions. Learn best practices to make data analysis more efficient and effective.
- [What is Data Visualization? Benefits and Techniques](https://amplitude.com/explore/data/data-visualization): Explore how data visualization helps simplify datasets through compelling graphics. Discover how it leads to better communication and sharpened decisions.
- [What Is Event Taxonomy: Complete Definition & Framework](https://amplitude.com/explore/data/event-taxonomy): A complete guide to event taxonomy—how to prevent duplicate events, broken dashboards, and inconsistent metrics.
- [Understanding First-, Second-, Third-, and Zero-Party Data](https://amplitude.com/explore/data/first-second-third-zero-party-data): Learn the differences between first-, second-, third-, and zero-party data, and learn how to use each type to drive personalized, privacy-compliant strategies.
- [What is a Customer Data Platform (CDP)?](https://amplitude.com/explore/data/what-customer-data-platform): A customer data platform (CDP) unifies your customer data in a centralized hub. Explore customer data platform benefits and find out how to choose a CDP.
- [The Full Data Analytics Guide](https://amplitude.com/explore/data/what-data-analytics): Dive into the world of data analytics and understand how it can help harness the power of your organization’s data. Learn the ins and outs of data analytics today.
- [What is a Data Lake? Full Guide](https://amplitude.com/explore/data/what-data-lake): Explore the power of data lakes and discover how they can help businesses harness the potential of their raw, unstructured data to drive profit and growth.
- [What is Data Taxonomy? Examples Included](https://amplitude.com/explore/data/what-data-taxonomy): A data taxonomy allows organizations to manage and classify information. Explore the benefits, examples, and alternatives to data taxonomies.
- [What is a Data Warehouse? Examples Included](https://amplitude.com/explore/data/what-data-warehouse): Data warehouses enable businesses to store, track, and effectively manage historical and real-time data. Gain valuable insights to expand your strategy.
- [Advanced Data Structures Explained](https://amplitude.com/explore/data/what-how-data-structure): Advanced data structures allow businesses to create more efficient algorithms and effective programs to gain a competitive edge and enhance their growth.
- [What is a Data Pipeline? Guide & Examples](https://amplitude.com/explore/data/what-is-a-data-pipeline): Explore data pipelines, learning everything from their definition and architecture to the types and use cases. Discover how to move and transform your data.
- [What is Data? Complete Guide With Examples](https://amplitude.com/explore/data/what-is-data-guide): Dive into our comprehensive guide to data—uncover what it is, why it matters, and how businesses use it to thrive. Your companion in the world of data insights.
- [What is Data Mapping? The Ultimate Guide](https://amplitude.com/explore/data/what-is-data-mapping): Learn the ins and outs of data mapping in our complete guide. From smooth integration to quality assurance, explore how it can help you manage and use your data.
- [What is Activation Rate for SaaS Companies?](https://amplitude.com/explore/digital-analytics/what-is-activation-rate): Learn why activation rate is key for SaaS success, driving better user engagement, lower churn, and higher customer lifetime value across the journey
- [B2C Marketing Explained: Tactics, Trends, and Tools](https://amplitude.com/explore/digital-marketing/b2c-marketing-explained): Learn what B2C marketing is, including how it works and which tactics drive results. Discover the key metrics and tools to grow loyalty and lifetime value.
- [Cross-Channel Marketing: The Complete Guide | Amplitude](https://amplitude.com/explore/digital-marketing/cross-channel-marketing): Learn how cross-channel marketing connects customer touchpoints, drives conversions, and maximizes ROI. Includes strategies, examples, and best practices.
- [Cross-Device Attribution: Tracking Users Across All Touchpoints](https://amplitude.com/explore/digital-marketing/cross-device-attribution): Discover how cross-device attribution connects fragmented touchpoints, fixes ROI blind spots, and helps marketers allocate budgets with confidence.
- [What are Customer Engagement Metrics in Digital Marketing?](https://amplitude.com/explore/digital-marketing/customer-engagement-metrics): Discover the customer engagement metrics that drive growth. Learn to track and act on user behavior to boost retention, adoption, and business value.
- [Everything to Know About the Customer Journey](https://amplitude.com/explore/digital-marketing/customer-journey-explained): Discover what the customer journey is, why it matters, and how to improve every stage—from first touch to long-term loyalty—with real examples and helpful tips.
- [ The Customer Lifecycle Explained](https://amplitude.com/explore/digital-marketing/customer-lifecycle-explained): Learn the stages of the customer lifecycle and how to drive growth by improving retention, engagement, and turning loyal users into powerful brand advocates.
- [Customer Lifecycle Segmentation: Examples, Strategies & Tools](https://amplitude.com/explore/digital-marketing/customer-lifecycle-segmentation): Discover how customer lifecycle segmentation improves retention and growth with real-time insights, dynamic campaigns, and personalized user experiences.
- [Building a Digital Marketing Strategy: The Key to Unlocking Your Brand’s Potential](https://amplitude.com/explore/digital-marketing/digital-marketing-strategy): Build a successful digital marketing strategy with clear goals using the right channels.
- [Complete Ecommerce Marketing Guide (Tips Included)](https://amplitude.com/explore/digital-marketing/ecommerce-marketing-guide): The best ecommerce brands share one thing—a solid marketing plan. Discover what makes ecommerce marketing unique and learn how to craft an effective strategy. 
- [The Comprehensive Guide to Growth Marketing](https://amplitude.com/explore/digital-marketing/growth-marketing-guide): Discover how today’s fastest-growing brands use growth marketing to scale their business. Explore its top metrics, unique features, and best strategies.
- [A Guide To Lifecycle Marketing](https://amplitude.com/explore/digital-marketing/lifecycle-marketing-guide): Discover what lifecycle marketing is, why it matters, and how to create strategies that lead to higher engagement, retention, and long-term customer growth.
- [A Quick Guide to Marketing Attribution](https://amplitude.com/explore/digital-marketing/marketing-attribution-guide): Discover marketing attribution, its importance, and how different models help businesses optimize marketing efforts, improve ROI, and enhance customer experiences.
- [What Is Marketing Automation?](https://amplitude.com/explore/digital-marketing/marketing-automation-explained): Discover what marketing automation is, how it works, and how businesses use it to save time, boost conversions, and personalize digital campaigns at scale.
- [Marketing Funnels: What They Are And How They Work](https://amplitude.com/explore/digital-marketing/marketing-funnels-explained): Discover how marketing funnels work, explore each stage, and learn how to optimize your strategy to convert more prospects into loyal, paying customers.
- [The Complete Product Marketing Guide](https://amplitude.com/explore/digital-marketing/product-marketing-guide): Product marketing is key to launching your product. Discover what it is, why it's important, and how to create the best strategy to set you up for success.
- [Single Source of Truth: Why it Matters for Data-Driven Decisions](https://amplitude.com/explore/digital-marketing/single-source-of-truth): Learn what a single source of truth (SSOT) is and why it matters for data-driven decisions. Discover how to eliminate data silos and build team alignment.
- [Understanding B2B Marketing: challenges, opportunities, and future trends](https://amplitude.com/explore/digital-marketing/understanding-b2b-marketing): Discover the essentials of B2B marketing, including strategies for building trust, fostering relationships, and driving ROI. Learn how business-focused decisions shape marketing approaches and outcome
- [What is Account-Based Marketing (ABM)? | Amplitude](https://amplitude.com/explore/digital-marketing/what-account-based-marketing): Learn what account-based marketing is, how B2B companies use ABM to target high-value accounts, and why it delivers higher ROI than traditional marketing.
- [What Is Behavioral Targeting? ](https://amplitude.com/explore/digital-marketing/what-behavioral-targeting): Discover how behavioral targeting replaces guesswork with data-driven precision, helping brands connect through relevance, personalization, and customer insight
- [What is Customer Analytics (and why it matters)](https://amplitude.com/explore/digital-marketing/what-customer-analytics): Use customer analytics to uncover user insights, enhance engagement strategies, and make smarter, data-driven decisions that fuel growth and retention
- [What is Digital Marketing?](https://amplitude.com/explore/digital-marketing/what-is-digital-marketing): Many brands solely rely on digital marketing to promote products and sell services. Explore digital marketing and uncover its core foundations and channels.
- [What is Martech? Full Guide and How to Build Your Stack](https://amplitude.com/explore/digital-marketing/what-is-martech): Understand the fundamentals of marketing technology and learn how to build a solid and innovative Martech stack. Explore what Martech is and how to use it.
- [What is SaaS Marketing? Strategies and Examples Included](https://amplitude.com/explore/digital-marketing/what-is-saas-marketing): Marketing your SaaS product needs a unique approach. Explore what SaaS marketing is and the strategies for promoting your product across the user lifecycle.
- [What is Marketing Campaign Analytics?](https://amplitude.com/explore/digital-marketing/what-marketing-campaign-analytics): Discover how campaign analytics helps you retain users, optimize spend, and drive long-term success by linking acquisition to customer lifetime value
- [What is Bayesian statistics?](https://amplitude.com/explore/experiment/bayesian-statistics): Discover how Bayesian statistics can enhance experimentation with flexible, data-driven decisions, using prior knowledge and adapting to new insights.
- [Client-Side Vs. Server-Side Testing: Full Guide](https://amplitude.com/explore/experiment/client-side-vs-server-side-testing): Explore client-side and server-side testing in experimentation. Learn to make the most of user experience and backend functionality to achieve seamless web development.
- [Understanding Confidence Intervals and How to Calculate Them](https://amplitude.com/explore/experiment/confidence-intervals): Discover how confidence intervals improve product decisions. Learn their role in experiments, how to interpret them, and why they're vital for reliable results.
- [Understanding Confounding Variables](https://amplitude.com/explore/experiment/confounding-variables): Learn how to find and control confounding variables in experiments. Improve testing accuracy, make data-driven decisions, and confidently refine your product.
- [What is Conversion Rate Optimization (CRO)?](https://amplitude.com/explore/experiment/conversion-rate-optimization): Explore Conversion Rate Optimization (CRO) in our guide. Discover strategies, methods, and CRO tools to help you raise conversions and improve user experience.
- [What is CUPED? Full Explanation](https://amplitude.com/explore/experiment/cuped-explanation-guide): Explore CUPED, a statistical method that enhances experimental accuracy. Learn how pre-experiment data reshapes experiments and provides more accurate results.
- [Data Winsorization: Method and Examples](https://amplitude.com/explore/experiment/data-winsorization): Discover how winsorization can transform your web and product experiments. Learn to tame outliers, boost reliability, and uncover true insights in your data.
- [The Complete Guide to Experimentation Platforms ](https://amplitude.com/explore/experiment/experimentation-platform-guide): Explore the ultimate resource on experimentation platforms. Grasp the art of data-driven decisions, boost customer satisfaction, and drive business growth.
- [Understanding Experimenter Bias: Definition, Types, and How to Reduce](https://amplitude.com/explore/experiment/experimenter-bias): Learn how to identify and reduce experimenter bias in digital experiments. Explore types, impacts, and best practices to ensure accurate, reliable results.
- [What Is Fake Door Testing: Methods And Best Practices](https://amplitude.com/explore/experiment/fake-door-testing): Fake door testing validates feature demand by tracking clicks on nonfunctional elements—helping teams measure interest, reduce wasted effort, and build what customers truly want.
- [What are Feature Flags? Best Practice Guide](https://amplitude.com/explore/experiment/feature-flags-best-practices): Explore everything to know about feature flags. Learn how they enhance software development, foster collaboration, and ensure a seamless user experience.
- [What is Feature Management?](https://amplitude.com/explore/experiment/feature-management): Learn the key to effective feature management. Discover its importance, benefits, and strategies to enhance user experiences and help your product shine.
- [What Is Incrementality Testing for Modern Marketers](https://amplitude.com/explore/experiment/incrementality-testing): Incrementality Testing is a controlled experiment that reveals which conversions your marketing actually caused. 
- [Marketing Experimentation Explained: Strategy and Best Practices](https://amplitude.com/explore/experiment/marketing-experimentation): What is Marketing Experimentation: a structured method to test messages, audiences, and channels. Learn how to design experiments and scale proven strategies with Amplitude.
- [What is a Multi-Armed Bandit? Full Explanation](https://amplitude.com/explore/experiment/multi-armed-bandit): Explore how multi-armed bandits balance exploration and exploitation, uncover their real-world applications, and understand their impact on business growth.
- [P Values: What They Are and How to Calculate Them](https://amplitude.com/explore/experiment/p-values): Explore p-values in experiments, understand how to calculate and apply them, and discover best practices to make informed decisions in product development.
- [Painted Door Tests: Everything You Need to Know](https://amplitude.com/explore/experiment/painted-door-testing): Painted door testing validates product ideas with minimal build effort. Learn how to run effective tests, interpret results, and make data-driven decisions.
- [How to Use Power Analysis](https://amplitude.com/explore/experiment/power-analysis): Learn how power analysis ensures your experiments are effective. Discover how to calculate sample sizes, avoid errors, and make confident data-driven decisions.
- [What Is Product Experimentation?](https://amplitude.com/explore/experiment/product-experimentation): Understanding product experimentation helps teams generate data to guide product strategies. Explore product experimentation, its benefits, and how to use it.
- [Understanding Recency Bias & How to Avoid It](https://amplitude.com/explore/experiment/recency-bias): Learn how to identify and avoid recency bias in decision-making. Discover ways to balance recent data with long-term trends for more informed product insights.
- [Sequential Testing Explained](https://amplitude.com/explore/experiment/sequential-testing): Discover how sequential tests help quickly identify winning product variations. Learn about their design, implementation, and best practices from actual use cases.
- [What Is Smoke Testing in Software Development](https://amplitude.com/explore/experiment/smoke-testing): What is Smoke Testing? A software testing method that executes a small suite of tests on core features to confirm build stability before full testing.
- [Split URL Testing Fundamentals: What You Should Know](https://amplitude.com/explore/experiment/split-url-testing): What is Split URL Testing: a method to test distinct web pages on separate URLs by randomly routing traffic to compare performance and conversion outcomes.
- [What is Statistical Significance? How to Calculate it](https://amplitude.com/explore/experiment/statistical-significance-guide): Time to embrace statistical significance. Uncover its nuances, explore A/B testing strategies, and empower your business decisions with data-driven insights.
- [Everything to Know About Stratified Sampling](https://amplitude.com/explore/experiment/stratified-sampling): Discover how stratified sampling enhances web and product experiments. Learn its benefits, uses, and best practices for more accurate, inclusive user insights.
- [What is a T-test? How to Use and Interpret T-test Results](https://amplitude.com/explore/experiment/t-test): Explore t-tests: the statistical testing analysis that helps make data insights more reliable. Learn how to use t-tests for confident, data-driven decisions.
- [Understanding Trunk-Based Development](https://amplitude.com/explore/experiment/trunk-based-development): Discover the uses and benefits of trunk-based development and how it helps product teams manage codebases, push regular updates, and keep their products stable.
- [Type 1 and Type 2 Errors Explained - Differences and Examples](https://amplitude.com/explore/experiment/type-1-and-type-2-errors-explained): Understanding type 1 and type 2 errors is essential. Knowing what and how to manage them can help improve your testing and minimize future mistakes.
- [What Is a Kill Switch in Software Development?](https://amplitude.com/explore/experiment/what-is-a-kill-switch-in-software-development): Learn everything you need to know about kill switches and learn how to use a kill switch as part of your strategy to save time and money on product recalls.
- [What Is a Beta Test? Beta Testing Explained](https://amplitude.com/explore/experiment/what-is-beta-testing): Explore beta testing and discover how it enhances product usability before the final release. Learn how the process works and who your ideal beta testers are.
- [Bonferroni Correction Explained: Managing Multiple Testing in Statistics](https://amplitude.com/explore/experiment/what-is-bonferroni-correction): Explore the Bonferroni correction method, including how it works within A/B testing, when and how to use it, its pros and cons, and other correction techniques.
- [What Is Canary Testing? Canary Development Overview](https://amplitude.com/explore/experiment/what-is-canary-testing): Canary testing is like a safety net for your product and feature roll-outs. Learn how it works, ways to implement it, and the best practices you need to know.
- [What Is Functional Testing - Overview and Examples](https://amplitude.com/explore/experiment/what-is-functional-testing): Functional tests validate your software works as intended. Explore functional testing, including how it works, the different types and examples, and key steps.
- [What Is Hyper-Personalization? How it Works & Best Practices](https://amplitude.com/explore/experiment/what-is-hyper-personalization): Hyper-personalization helps you deliver unique content and experiences your customers will love. Learn what it involves, why it matters, and how to use it.
- [Product Validation: Overview, Process, and Guide](https://amplitude.com/explore/experiment/what-is-product-validation): Product validation helps determine whether there is a real need and desire for your product. Learn how to test if your target users want and will use your idea.
- [Testing in Production (TIP): What Is Production Testing? ](https://amplitude.com/explore/experiment/what-is-production-testing): Testing in production enables you to see how your updated product or features will work in the real world. Learn what it is, why it matters, and how to use it.
- [What Is Progressive Delivery? A Quick Overview](https://amplitude.com/explore/experiment/what-is-progressive-delivery): Delve deeper into progressive delivery, exploring what it is, why it’s useful for software releases, and how to start adopting it within your own product teams.
- [What Is Release Management? A Complete Guide](https://amplitude.com/explore/experiment/what-is-release-management): Understand release management, including its goals, processes, best practices, and tools. Learn how to plan a release strategy or update your current one.
- [Test-Driven Development (TDD) - What it is and How to Implement it](https://amplitude.com/explore/experiment/what-is-test-driven-development): Explore what it means to take a test-driven development (TDD) approach. Understand the basics of TDD, including the process, benefits, and how to implement it.
- [What Is Visual Testing? Best Practices And Benefits ](https://amplitude.com/explore/experiment/what-is-visual-testing): Discover visual testing and its importance in guaranteeing a visually consistent and high-quality product. Improve user experience and build product reputation.
- [What Is Audience Segmentation? A Complete Guide | Amplitude](https://amplitude.com/explore/growth/audience-segmentation): Learn the fundamentals of audience segmentation and take your data-driven personalized marketing communications to the next level with this complete guide.
- [What Is Customer Engagement? Benefits and Strategies](https://amplitude.com/explore/growth/customer-engagement): Discover what customer engagement means, why it matters, and strategies to build meaningful connections that drive loyalty, satisfaction, and business growth. 
- [What Is Customer Journey Mapping? ](https://amplitude.com/explore/growth/customer-journey-mapping): Step into your customers' shoes with customer journey mapping. Understand their motivations, improve experiences, and build lasting connections with your brand.
- [What are Customer Pain Points? | Amplitude](https://amplitude.com/explore/growth/customer-pain-points): Learn about customer pain points and how addressing them drives retention, revenue, and referrals. Discover ways to identify and solve real user challenges.
- [A Guide to Minimum Viable Products (MVPs) for Startups](https://amplitude.com/explore/growth/guide-minimum-viable-product-startups): Discover the power of Minimum Viable Products (MVPs) for startups. Learn how to build, validate, and thrive with this essential guide, setting yourself up for success.
- [What Is Net Revenue Retention & Why It Matters](https://amplitude.com/explore/growth/net-revenue-retention): Net revenue retention measures recurring revenue kept from existing customers, including expansion and losses—excluding new sales
- [What is Path to Purchase? Stages and Analysis Explained](https://amplitude.com/explore/growth/path-to-purchase): Improve your brand's path to purchase. Explore stages, analysis, and strategies to take buyers from awareness to purchase with data-driven insights and tips.
- [What Is Retention Analysis & Why It Matters for Growth](https://amplitude.com/explore/growth/retention-analysis): Use retention analysis to find drop-offs, identify retention drivers, and improve engagement with data-driven changes.
- [Retention Rate: Complete Definition & Calculation Guide](https://amplitude.com/explore/growth/retention-rate): Retention rate measures how many people stay over time. Learn the formula, steps, and how it differs from churn.
- [Ultimate Guide to SaaS Go-To-Market Strategy](https://amplitude.com/explore/growth/ultimate-guide-go-to-market-strategy-saas): Discover what you need to know about SaaS GTM strategies with our ultimate guide. Learn to thrive in today’s competitive landscape and set your product up for success.
- [Understanding the User Journey: Definition and Mapping I Amplitude](https://amplitude.com/explore/growth/understanding-user-journey): Learn how to map and develop user journeys to improve retention, revenue, and user satisfaction. Discover actionable insights and practical growth strategies.
- [What is a Product Roadmap? A Definitive Guide | Amplitude](https://amplitude.com/explore/growth/what-is-a-product-roadmap): Discover the importance of product roadmaps in guiding your development journey. Learn how crafting an effective plan can amplify your product strategy.
- [What Is Customer Loyalty? A Practical Guide](https://amplitude.com/explore/growth/what-is-customer-loyalty): Discover the essentials of customer loyalty with strategies, metrics, and examples to boost retention, reduce churn, and drive sustainable business growth.
- [What is User Experience?](https://amplitude.com/explore/growth/what-is-user-experience): Learn how great user experience design enhances user journeys, builds trust, boosts retention, and drives growth with data-driven insights and strategies.
- [What Is User Onboarding? The Complete Guide I Amplitude](https://amplitude.com/explore/growth/what-is-user-onboarding): Discover the path to successful user onboarding with our comprehensive guide. Elevate user experiences and drive product growth by optimizing your process.
- [Conversion Rate: Why it Matters to Business](https://amplitude.com/explore/metrics/conversion-rate-guide): Discover why the conversion rate metric is crucial for business success. Learn strategies and tips to boost your product sales and improve customer engagement.
- [What is Cost Per Acquisition? How to Easily Calculate it](https://amplitude.com/explore/metrics/cost-per-acquisition-cpa-guide): Unlock the secrets of cost per acquisition (CPA) and supercharge your marketing campaigns. Learn more about optimizing your ad spend and retaining customers.
- [The Complete Guide to Customer Acquisition Cost](https://amplitude.com/explore/metrics/guide-to-customer-acquisition-cost): Explore the ultimate guide to customer acquisition cost (CAC) to understand the metric’s importance, monetary value, and most impactful channels to utilize.
- [The Full Customer Lifetime Value (LTV) Guide](https://amplitude.com/explore/metrics/ltv-in-business-guide): Learn about customer Lifetime Value (LTV) in our insightful guide. Discover the importance, calculation methods, and how it helps drive business success.
- [What Is a Qualified Lead? | Full Guide and Explanation](https://amplitude.com/explore/metrics/qualified-lead-guide): Lead qualification determines which prospective customers (prospects) are most likely to buy your product. A lead is usually an individual or organization interested in your services with the potentia
- [Website Performance Metrics: The Complete Guide](https://amplitude.com/explore/metrics/website-metrics-guide): Dive into the world of website metrics with our comprehensive guide. Uncover valuable insights, optimize user experiences, and boost your digital success.
- [What are Metrics? Full Guide and Examples](https://amplitude.com/explore/metrics/what-are-metrics-guide): Understand what metrics are and explore which ones are the most beneficial to track for your business.
- [What is ARPU? Full Formula & Calculation](https://amplitude.com/explore/metrics/what-arpu-how-calculate): Learn what Average Revenue Per Customer (ARPU) is and how to calculate and increase it. Dive into the essential metric for business success in our guide.
- [What is a Net Promoter Score® (NPS)? Complete Guide](https://amplitude.com/explore/metrics/what-net-promoter-score-guide): Explore everything to know about Net Promoter Score (NPS). Learn its impact on customer loyalty and satisfaction and how to leverage it for business growth.
- [What is Conversion Funnel Optimization? I Amplitude](https://amplitude.com/explore/product/conversion-funnel-optimization): Optimize your conversion funnel with data-driven strategies, seamless UX, and trust-building tactics to reduce drop-offs, boost conversions, and drive growth.
- [Digital Experience - What It Is And How To Improve It](https://amplitude.com/explore/product/digital-experience): Every click and tap shapes the digital experience. Learn how to optimize speed, usability, and personalization to boost engagement, retention, and conversions.
- [How to Launch a SaaS Product: Step-by-Step Guide](https://amplitude.com/explore/product/how-to-launch-product): Learn the art of a SaaS product launch with our step-by-step guide. Discover the best strategies, tools, and metrics for success in the competitive market.
- [How to Create a SaaS Product Strategy: Ultimate Guide](https://amplitude.com/explore/product/how-to-product-strategy): Discover how to create a robust SaaS product strategy and steer your teams to success. Your roadmap to growth starts here with our comprehensive guide.
- [Product Tours - The Ultimate Guide](https://amplitude.com/explore/product/how-to-use-product-tours): Learn how to create engaging, data-driven product tours that help boost adoption, reduce friction, and enable users to discover your product’s full value faster.
- [A Guide to Collecting In-App Feedback](https://amplitude.com/explore/product/in-app-feedback): Learn how to collect, analyze, and act on in-app feedback to improve user experience, prioritize features, and drive product success with real-time insights.
- [ In-App Messaging - What It Is and How to Do It](https://amplitude.com/explore/product/in-app-messaging): Learn how to use in-app messaging to drive engagement, improve retention, and guide users with timely, personalized messages that enhance the user experience.
- [The Ultimate Guide to In-App Surveys](https://amplitude.com/explore/product/in-app-surveys): Learn how in-app surveys collect real-time user feedback, lead to better product decisions, and enhance the user experience—without disrupting your users.
- [Product Adoption Curve: Stages and How to Use I Amplitude](https://amplitude.com/explore/product/product-adoption-curve): Discover the product adoption curve, its five consumer groups, and how to tailor your product and marketing strategies for each stage to help drive growth.
- [What is Product Development? Stages and Examples](https://amplitude.com/explore/product/product-development-process): Discover the essential stages, team roles, and principles of effective product development. Learn how to successfully bring your innovative ideas to market.
- [What is Product Differentiation? I Amplitude](https://amplitude.com/explore/product/product-differentiation-guide): Discover the product differentiation process: A guide for product managers. Unlock success in competitive markets and learn how to make your product stand out.
- [What Is Product Discoverability? I Amplitude](https://amplitude.com/explore/product/product-discoverability): Learn why product discoverability matters for user adoption and explore strategies like onboarding, in-app guidance, and data insights to improve engagement.
- [What Is Product Experience? Outline and Improvement Tips | Amplitude](https://amplitude.com/explore/product/product-experience): Discover what product experience (PX) is, why it matters, and actionable tips to improve it. Learn how to boost engagement, loyalty, and user satisfaction.
- [The Guide to Product-Led Onboarding](https://amplitude.com/explore/product/product-led-onboarding): Learn how product-led onboarding helps drive adoption by guiding users to value faster, reducing churn, and scaling efficiently—without overwhelming customers.
- [Product-Led Sales: What It Is And Why It Works](https://amplitude.com/explore/product/product-led-sales): Learn how product-led sales (PLS) turns product usage data into high-intent leads, boosting conversions, shortening sales cycles, and driving revenue growth.
- [Product Surveys - Types, Methods & Tips](https://amplitude.com/explore/product/what-are-product-surveys): Learn how to create product surveys that uncover user insights, improve experience, and drive smarter decisions. Explore types, methods, and best practices.
- [What is Product Adoption? The Ultimate Guide](https://amplitude.com/explore/product/what-product-adoption): Discover the fascinating journey of product adoption—from awareness to integration. Learn strategies to boost adoption rates and ensure long-term product success.
- [What is Product-Led Growth? Guide and Examples](https://amplitude.com/explore/product/what-product-led-growth): Learn how product-led growth can kickstart your business. Explore key strategies, metrics, and examples, and discover how to achieve rapid growth and success.
- [2022 App vs. Website Trend Report - Amplitude Labs](https://amplitude.com/guides/2022-app-vs-website-report): What’s growing faster: apps or websites? Data from Amplitude’s Behavioral Graph shows exactly where usage is taking off and where businesses should invest.
- [Churn Rate: How to Calculate & Reduce Churn to Increase Revenue I Amplitude](https://amplitude.com/guides/calculate-and-reduce-churn-rate): Learn all about churn rate here - what it is, how to calculate it, and how to reduce it. Understand and reduce SaaS, subscription-based, and mobile app churn.
- [Cross Platform Analytics](https://amplitude.com/guides/cross-platform-analytics): Get the complete picture of how users move between web, mobile, and other platforms, view and compare user data from all platforms in one place. 
- [The Amplitude Guide to Customer Retention: 40+ Resources to Increase Retention](https://amplitude.com/guides/customer-retention-resources): Customer retention is the crucial metric for business growth. Discover proven strategies in our customer retention guide to reduce your customer churn and boost lifetime value.
- [Amplitude Guide to Data Accessibility](https://amplitude.com/guides/data-accessibility): See how Amplitude helps you move faster, focus on the product, and build a data-informed culture by committing to data accessibility.
- [The Guide to Digital Optimization](https://amplitude.com/guides/digital-optimization): Learn how to go beyond digital transformation and truly optimize your business—by empowering every team to turn data insights and digital experiences.
- [The Product Strategy Playbook: A Guide to Flywheels](https://amplitude.com/guides/flywheels-playbook): Use the diagrams, worksheets, and detailed examples included in this flywheels playbook to drive sustainable growth in your digital business.
- [Discover Funnel Analysis: Find drop-offs and boost conversion rates](https://amplitude.com/guides/funnel-analysis): Optimize your conversion rates and segment your users into behavioral cohorts with Amplitude's powerful funnel analysis tools.
- [User Onboarding & Customer Onboarding Metrics - How to Guide](https://amplitude.com/guides/measure-user-onboarding): Learn how to optimize user onboarding to grow revenue, increase customer loyalty, and have more engaged users. How to measure onboarding.
- [Read The Ultimate Guide to Mobile Analytics](https://amplitude.com/guides/mobile-analytics): Learn about the behavioral analytics that mobile app makers are using to understand their customers and raise engagement.
- [The Amplitude Guide to Product Analytics](https://amplitude.com/guides/product-analytics): Use product analytics to set product strategy, evaluate key metrics, analyze customer journeys and drive digital business growth with data.
- [The Product Report 2021](https://amplitude.com/guides/product-report-2021): These are the hottest emerging digital products and trends shaping our digital lives, according to data from Amplitude's Behavioral Graph.
- [Read The Guide to Real-Time Analytics](https://amplitude.com/guides/real-time-analytics): Learn the value of real-time analytics and how you can use them to build better products in less time with Amplitude's help.
- [Retention Analytics: Retention Analytics For Stopping Churn In Its Tracks](https://amplitude.com/guides/retention-analytics): Get actionable retention analytics that show you how to prevent churn and grow your base of loyal users. Drive retention throughout the user lifecycle.
- [User Analysis: Complete User Analytics Guide - Personas, Design, Analytics](https://amplitude.com/guides/user-analysis): Learn everything about user analysis in this guide! Discover the basics of utilizing user analytics for your business. Learn about data collection methods, the different types of metrics, and more.
- [Uncover Valuable User Insights Quickly With User Behavior Analytics](https://amplitude.com/guides/user-behavior-analytics): Discover how Amplitude Behavior Analytics can provide crucial user insights to improve your product and meet business goals, increase engagement, and more.
- [Product Led Growth Guide: What is PLG?](https://amplitude.com/guides/what-is-product-led-growth-plg): Get PLG fundamentals from industry experts. Learn about the product-led customer journey, what environment and team is needed, and how to adopt PLG.

## Resources

- [Amplitude Made Easy: Launch Event](https://amplitude.com/Amplitude-made-easy-launch-event): We’re on a mission to make analytics easy for everyone. Watch our launch event for a demo from setup to insights and action and Q&A with our product team.
- [500Talks: Building Resilient Products in an Era of Constant Disruption](https://amplitude.com/building-resilient-products-in-an-era-of-constant-disruption): Building Resilient Products in an Era of Constant Disruption
- [WIA Webinar: The Impact of Cultivating a Data-Driven Culture](https://amplitude.com/cultivating-a-data-driven-culture): Join us for a dynamic session where we unravel the secrets of harnessing self-service analytics to elevate your company's data culture.  
- [WIA Webinar: Demystifying Data Governance](https://amplitude.com/demystifying-data-governance): Maintaining a data governance framework is essential. Explore how you can make data governance a strategic asset for your business growth.   
- [Driving Growth in the Financial Services Industry](https://amplitude.com/driving-growth-in-the-financial-services-industry): Learn from industry experts on how to build finserv experiences that keep customers coming back.
- [FY25Q1 - AMER - Webinar - Getting Customers Hooked to Your Product](https://amplitude.com/hooked-on-demand): Discover how digital products can retain customers and decrease churn by getting them to form habits. With award-winning author, Nir Eyal.  
- [What No One Tells You About LTV](https://amplitude.com/lifetime-value-mythbusting): Marketers have more data than ever, but you might be forgetting the most important one. Lifetime value (LTV) is the North Star for modern marketers. 
- [New rules of conversion rate optimization](https://amplitude.com/new-rules-of-conversion-rate-optimization): Develop a testing mindset—and we don’t mean testing 50 shades of blue. Design and test hypotheses that drive engagement, retention, and customer lifetime value.
- [Optimizing Data Governance: Turn Chaos into Clarity](https://amplitude.com/optimizing-data-governance): Ensure your data is clean, secure, and primed for action. Unlock best practices and expert tips to elevate your governance strategy in 10 minutes or less.
- [Product Intelligence Report](https://amplitude.com/product-intelligence-report): Discover how businesses thrive in the digital age with insights from 350+ product leaders. Download the Product Intelligence Report for strategic growth
- [FY24Q1 - APJ - Webinar - Product Strategy Series - Session 3 - On-Demand](https://amplitude.com/product-strategy-series-apj-session3): Struggling with team alignment? 🚀 Join us to master strategic harmony! Learn actionable tactics to unify your team's vision and drive collective success. Don't miss out!
- [Resources & Guides | Amplitude](https://amplitude.com/resources): Our guides, resources, and worksheets will help answer your questions about analytics, product strategy, experimentation, and more.
- [2021 Product Manager Hiring Report](https://amplitude.com/resources/2021-product-manager-hiring-report): Discover key insights from Amplitude's 2021 Product Manager Hiring Report and gain valuable knowledge on building effective product teams. 
- [How to Make Every Bet Count When You Can’t Do It All](https://amplitude.com/resources/2022-10-13-Make-Bets-Count-John-Cutler-Registration): Amplitude’s Product Evangelist, John Cutler, presents a framework to answer the question: How do you make every bet count when you can’t do it all? Join this special discussion to learn how your team 
- [Amplitude Labs 2022 App vs. Website Trend Report](https://amplitude.com/resources/2022-app-vs-website-report): Find out where your company should invest. Download the Amplitude Labs report today to see exclusive data about industry-specific user growth trends.
- [3 Strategies to Connect Data Consumers and Producers](https://amplitude.com/resources/3-strategies-to-connect-data-consumers-and-producers-in-2023): Amplitude gives teams self-service visibility into the entire customer journey. Explore Amplitude today to go from data to insight to action.
- [Amplitude's 5 Pillars of Successful Product Analytics](https://amplitude.com/resources/5-pillars-to-successful-product-analytics): Amplitude gives teams self-service visibility into the entire customer journey. Explore Amplitude today to go from data to insight to action.
- [The 2026 AI Playbook: Predictions & Checklist](https://amplitude.com/resources/AI-predictions-playbook-2026): Discover the six most critical AI trends reshaping how executives build, market, and scale digital products. Cut through the AI noise and take action today. 
- [Five Critical Plays for Democratizing Analytics](https://amplitude.com/resources/TDWI-Playbook-democratizing-analytics): Amplitude sponsored TDWI Playbook on how to make data and analytics tools accessible to a wider audience.
- [Expert Discussion on How Google Universal Analytics Sunsetting Impacts You](https://amplitude.com/resources/UA-sunsetting-GA4-forced-migration): Expert Discussion on How UA Sunsetting Impacts You
- [Three Worksheets, One Goal: Better Acquisition Rates](https://amplitude.com/resources/acquisition-worksheets): Get three worksheets to identify your ideal customers and channels, evaluate your onboarding, and measure acquisition. Build your acquisition strategy today.
- [From Siloed Data Pipelines to Actionable Insights Featuring AllTrails](https://amplitude.com/resources/actionable-insights-with-alltrails): Product overview webinar introducing Amplitude CDP featuring customer, AllTrails
- [Aha moments](https://amplitude.com/resources/aha-moments): Get inspired by product analytics insight stories from household names and high-growth startups. We hope their revelations spark your own aha moment, moving your product forward.
- [AI Analytics Buyer’s Guide](https://amplitude.com/resources/ai-analytics-buyers-guide): Learn what to look for in an analytics platform to win in the AI era. Get specific use cases and questions to guide your evaluation. 
- [AI Analytics Buyer’s Toolkit and RFP Template](https://amplitude.com/resources/ai-analytics-buyers-toolkit): Set your AI analytics platform evaluation up for success. Assemble your evaluation team and use our comprehensive RFP template to choose the right tool for the AI era. 
- [Personalization in the Age of AI](https://amplitude.com/resources/ai-personalization): Learn how to use AI to personalize customer experiences at scale. Get six AI-first strategies to meet customer expectations and drive growth. 
- [Aligning Teams to Accelerate Product Adoption](https://amplitude.com/resources/align-teams-product-adoption): Collaborate to build product experiences that drive adoption, activation, and loyalty. Get specific tips to break down silos between cross-functional teams.
- [Top 7 Reasons Leading Organizations Choose to Augment Adobe Analytics with Amplitude](https://amplitude.com/resources/amplitude-complements-adobe): Enhance Adobe Analytics with Amplitude to unlock full journey insights, self-serve access, and faster growth across teams.
- [10 Ways Marketers Can Drive Growth with Amplitude](https://amplitude.com/resources/amplitude-for-marketers): Learn how Amplitude helps marketers drive growth. Explore data-driven marketing strategies and real-world examples.
- [Forrester Media Spotlight | Learn How Media Companies Unify Customer Data with Amplitude](https://amplitude.com/resources/amplitude-forrester-media-spotlight): Revolutionize Digital Media Experiences with Amplitude: Increase free to paid customers, improve customer engagement, and drive revenue growth. 
- [5 Reasons Why Companies Choose Amplitude over Pendo](https://amplitude.com/resources/amplitude-over-pendo): Learn the top reasons to choose Amplitude’s digital analytics platform versus Pendo for better in-app engagement messaging and analytics. Amplitude vs Pendo.
- [Designing High-Impact B2B SaaS Experiments](https://amplitude.com/resources/b2b-saas-experimentation): Learn how to design winning B2B SaaS experiments. Discover insights gleaned from more than 20,000 A/B tests.
- [Designing High-Impact B2C Retail Experiments](https://amplitude.com/resources/b2c-retail-experimentation): Learn how to design winning B2C retail experiments. Discover insights gleaned from more than 20,000 A/B tests.
- [The Amplitude Guide to Behavioral Data & Event Tracking](https://amplitude.com/resources/behavioral-data-event-tracking): Create a tracking plan that accurately captures your behavioral customer data. Lay a data foundation that will give your team analytics they can trust.
- [The Ultimate Checklist for Better Digital Experiences](https://amplitude.com/resources/better-digital-experiences-checklist): Discover the secret to delivering better digital experiences across your full customer journey.
- [Beyond Acquisition: Fueling Sustainable Growth](https://amplitude.com/resources/beyond-acquisition-fueling-sustainable-growth): Through real-world case studies and demo, we showcase businesses that have successfully utilized Amplitude to unlock the full potential of retention and achieve sustainable growth. 
- [5 Proven Strategies to Boost Customer Engagement](https://amplitude.com/resources/boost-customer-engagement): Discover 5 best practices for boosting engagement and retention—and driving profitable growth. Learn how major brands used these strategies and how you can too. 
- [Bringing the Power of Amplitude Product Analytics to Snowflake](https://amplitude.com/resources/bring-the-power-of-Amplitude-to-Snowflake): Join Snowflake and Amplitude for this on-demand event and discover strategies to harness the full power of your Snowflake data. 
- [Strategies for Building Trust and Digital Experiences in Financial Services](https://amplitude.com/resources/building-trust-in-financial-services): Explore how the financial services industry is building trust and how leveraging secure data management and AI can lead to growth in finserv.
- [From Chaos to Clarity: 4 Worksheets to Unblock Your Team](https://amplitude.com/resources/chaos-to-clarity-worksheets): The Chaos to Clarity Toolkit helps product and marketing teams reduce friction, get unblocked, and build smarter. Whether you're planning your next big launch or cleaning up the mess from the last one
- [AWS + Amplitude eBook - Customer-Centric Experiences](https://amplitude.com/resources/cio-guide-customer-experiences): Accelerate your digital transformation. Learn how to make the most of the cloud and build better digital experiences. 
- [Coffee Chat | Product-Led Growth: What does it actually grow and how do you know it's working?](https://amplitude.com/resources/coffeechat-august): Amplitude gives teams self-service visibility into the entire customer journey. Explore Amplitude today to go from data to insight to action.
- [Coffee Chat | Building a Center of Excellence: The Collaboration Pillar](https://amplitude.com/resources/coffeechat-december): We invited Weston Clarke, Amplitude's Senior Product Manager, Collaboration, to join host Rachel Herrera for this month's session, where we discuss the next pillar in building a center of excellence: 
- [Coffee Chat Webinar with Amplitude: Why is a Central Analytics Team Vital to a Self-Service Data Culture?](https://amplitude.com/resources/coffeechat-feb): Join us for this month’s Coffee Chat webinar to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, an
- [Coffee Chat Webinar with Amplitude: Data Driven, Data Led and Data Informed](https://amplitude.com/resources/coffeechat-jan): Join us for this month’s Coffee Chat webinar to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, an
- [Coffee Chat | Getting to the Center of the Onion: How to tie your primary metric to what matters most, revenue!](https://amplitude.com/resources/coffeechat-june): We’ve invited Ibrahim Bashir, Amplitude's VP of Product, to join host Rachel Herrera on for this month's session, where we'll be discussing how to tie your primary metric to what matters most, revenue
- [Coffee Chat Webinar with Amplitude: Creating Your Product Analytics Data Language](https://amplitude.com/resources/coffeechat-march): Join us for our monthly Coffee Chat webinars to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, an
- [Create Campaigns That Convert](https://amplitude.com/resources/collaboration-create-campaigns-that-convert): Discover how marketing can work cross-functionally to drive high-impact campaigns. Get collaboration best practices to drive conversions and revenue.  
- [The Composability Playbook](https://amplitude.com/resources/composability-playbook): Modernize your customer data stack with a composable setup that connects the best tools into one flexible system. Read the composability playbook. 
- [Consolidating Your Data Stack](https://amplitude.com/resources/consolidating-data-stacks-for-customer-experience): Simplify and streamline your systems to unlock your data’s potential and transform customer experiences. Read the essential guide now. 
- [Cracking the Code on Retention Strategies with SimpliSafe](https://amplitude.com/resources/cracking-the-code-on-retention-strategies): Join Amplitude’s Lilli Clark as she dives deep with Sr. Product Manager, Emma MacDonald on how SimpliSafe approaches customer retention.
- [Creating an AI-Ready Data Foundation](https://amplitude.com/resources/creating-an-ai-ready-data-foundation): Without a solid data foundation, AI initiatives are just pipe dreams. Follow these tactical steps and expert insights to prepare your data for AI-fueled awesomeness. 
- [WIA Webinar: The Impact of Cultivating a Data-Driven Culture](https://amplitude.com/resources/cultivating-a-data-driven-culture): The session will emphasize the significance of articulating the value of data insights to stakeholders, evaluating the effectiveness of data-informed decisions, and securing comprehensive support for 
- [Putting Customer Data to Work in Media & Entertainment](https://amplitude.com/resources/customer-data-media-entertainment-2024): Explore key strategies to use first-party data in the M&E industry. Discover insights into this complex industry in our comprehensive guide.
- [Activate, Engage, Grow: A Tactical Workbook to Improve Customer Retention](https://amplitude.com/resources/customer-retention-workbook): Explore this tactical, interactive workbook to build a customer retention strategy that works. Stop losing users and start building momentum.  
- [Build, measure, learn - product analytics for product managers](https://amplitude.com/resources/customer-success-18-may-2022): In this session, Amplitude’s customer success team provides valuable insights into how product managers can use Amplitude to build better products!
- [The CX Leader's Guide to Data Collaboration](https://amplitude.com/resources/cx-guide-to-data-collaboration): Discover how data collaboration unlocks better CX. Get tips to break down silos, build connected experiences, and use data to reduce churn.
- [Data-Driven Delivery: Your Blueprint for Digital Transformation](https://amplitude.com/resources/data-driven-delivery-transformation): Discover the power of data-driven DevOps in our comprehensive guide. Revolutionize your development process, drive innovation, and accelerate growth with actionable strategies. Download now to reshape
- [Data Privacy in Analytics](https://amplitude.com/resources/data-privacy-in-analytics-emea): Amplitude is the Digital Optimization System and the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100
- [Data’s Role in Fueling Cross-Team Collaboration ](https://amplitude.com/resources/data-role-cross-team-collaboration): Discover how data teams can help cross-functional stakeholders collaborate on digital initiatives and create a data-driven culture.  
- [Top 10 Ways Amplitude Helps Data Teams](https://amplitude.com/resources/data-team-efficiency): Explore 10 ways Amplitude accelerates common data tasks to free up resources for new types of analysis. 
- [Unlock the Power of Your Data Warehouse and Digital Analytics](https://amplitude.com/resources/data-warehouse-and-digital-analytics): Discover how integrating your data warehouse and digital analytics provides a complete view of the customer journey and empowers richer analysis and better decisions.
- [Data Governance Framework Worksheet Bundle](https://amplitude.com/resources/data-worksheets): Ensure accurate, consistent, and secure data with our data governance worksheets. Design taxonomy, align standards, and identify data governors. Get your copy.
- [Guide to Behavioral Chorts](https://amplitude.com/resources/definitive-guide-behavioral-cohorts): Master behavioral cohort analysis to unlock user retention. Understand user differences, make informed decisions, and discover the key behaviors for customer happiness.
- [WIA Webinar: Demystifying Data Governance](https://amplitude.com/resources/demystifying-data-governance): Maintaining a data governance framework is essential. Explore how you can make data governance a strategic asset for your business growth. 
- [Moving Up the Digital Experience Maturity Curve](https://amplitude.com/resources/digital-experience-maturity-report): Explore research from Harvard Business Review Analytic Services. Discover digital experience maturity trends and top strategies separating leaders from others.
- [하버드 비즈니스 리뷰 애널리틱 서비스의 연구 보고서](https://amplitude.com/resources/digital-experience-maturity-report-kr): "오늘날 최고 수준의 디지털 경험을 구축하는 것은 매우 중요하며 전략, 조직 문화, 운영 프로세스, 기술이라는 네 가지 핵심 영역에서 일정 수준의 성숙도가 필요합니다. 일부 기업은 이 영역에서 뛰어난 성과를 내며 우수한 디지털 경험을 제공하지만, 다른 기업들은 이를 따라잡는 데 어려움을 겪고 있습니다. 그렇다면 이들을 구분 짓는 차이는 무엇일까요?
- [The Guide to Digital Optimization](https://amplitude.com/resources/digital-optimization-guide): Learn how to fuel product-led growth, drive sustainable revenue streams, and get the most from your product data—all with digital optimization.
- [Strategies for Effective Digital Product Adoption](https://amplitude.com/resources/digital-product-adoption-guide): Improve your digital product adoption with these best practices. Enhance customer experience, reduce costs, and boost loyalty with help from our guide.
- [Digital Analytics Platform Buyer’s Guide](https://amplitude.com/resources/digital_analytics_platform_buyers_guide): Amplitude gives teams self-service visibility into the entire customer journey. Explore Amplitude today to go from data to insight to action.
- [From Click to Cart](https://amplitude.com/resources/ecommerce-best-practices): Discover 6 best practices for ecommerce, delivery and QSR companies to increase conversion and grow revenue through their apps and websites with AI analytics.
- [Amplitude for Ecommerce—Step by Step](https://amplitude.com/resources/ecommerce-timo-dechau): Get an in-depth course on setting up digital analytics for ecommerce with Timo Dechau and Amplitude. 
- [Fintech Challenges & Trends in EMEA: A Guide to Developing a Retention Strategy](https://amplitude.com/resources/emea-fintech-retention-ebook): The latest trends and challenges for the fintech industry: customer acquisition and the importance of retention. Develop an effective retention strategy using Amplitude!
- [Winning Data Strategies For Enterprises](https://amplitude.com/resources/enterprise-data-challenges): Learn how to overcome critical, enterprise data challenges. Get proven strategies for success. 
- [Essential B2B Strategies to Earn Customers for Life](https://amplitude.com/resources/essential-b2b-strategies): Discover six essential strategies to grow your B2B SaaS business and retain customers for life. Get the guide.
- [Event tracking plan template](https://amplitude.com/resources/event-tracking-plan-template): Download Amplitude's free event tracking plan template to start building your tracking plan today.
- [7-Step Experimentation Framework](https://amplitude.com/resources/experimentation-framework-worksheet): Learn how to connect your experimentation strategy to your business goals. Get a step-by-step testing framework.
- [Your Guide to Scaling Feature Experimentation](https://amplitude.com/resources/feature-experimentation-guide): Learn how to run a winning testing program and improve experimentation with insights from top product experts. 
- [Financial Services Personalization Scorecard ](https://amplitude.com/resources/financial-services-scorecard): Discover actionable insights for your financial services digital strategy with our personalization scorecard. Learn how to create 1:1 experiences today. 
- [The Financial Services Survival Guide](https://amplitude.com/resources/financial-services-survival-guide): Discover the key to surviving today’s competitive financial services landscape with personalized, predictive, and proactive digital experiences.
- [The Product Strategy Playbook: A Guide to Flywheels](https://amplitude.com/resources/flywheels): Download the free playbook to get access to diagrams, worksheets, and detailed examples that show how to drive sustainable growth in your digital business.
- [Forrester Total Economic Impact™ of Amplitude](https://amplitude.com/resources/forrester-tei-report): Maximize ROI with Amplitude: Discover the Total Economic Impact™ of Amplitude Analytics Platform - A 217% ROI Over 3 Years, Enhanced Revenue Growth & Operational Efficiency. Learn More Now.
- [The Forrester Wave™: Digital Analytics Solutions, Q3 2025](https://amplitude.com/resources/forrester-wave-digital-analytics-solutions): Learn why Forrester names Amplitude a Leader and a Customer Favorite in The Forrester Wave™: Digital Analytics Solutions, Q3 2025. Get the report.  
- [The Forrester Wave™: Feature Management and Experimentation Solutions, Q3 2024](https://amplitude.com/resources/forrester-wave-feature-management): Learn why Forrester names Amplitude the only Leader in The Forrester Wave™: Feature Management and Experimentation Solutions, Q3 2024. Get the report.
- [Forrester Wave for Digital Intelligence Platforms](https://amplitude.com/resources/forrester-wave-report): Amplitude gives teams self-service visibility into the entire customer journey. Explore Amplitude today to go from data to insight to action.
- [The Frankenstein Stack Problem](https://amplitude.com/resources/frankenstein-stack-solution): Read Speero’s research on how four companies fixed their disconnected experimentation issues by switching to Amplitude’s unified platform.
- [G2 Product Analytics Software Report](https://amplitude.com/resources/g2-product-analytics-report): Find out why G2 ranks Amplitude as a leading provider of digital product intelligence to thousands of product managers, marketers, and developers.
- [Gartner®: Hype Cycle for Agile and DevOps, 2023](https://amplitude.com/resources/gartner-hype-cycle-2023): Discover Agile and DevOps capabilities that are driving productivity and innovation for software engineering teams. 
- [Gartner Report Top Tech Provider Trend for 2023: Product-Led Growth](https://amplitude.com/resources/gartner-top-trends-report): According to Gartner® Top Tech Provider Trend for 2023: Product-Led Growth, “by 2025, 75% of all SaaS providers will apply PLG techniques to drive existing customer growth and expansion.”¹
- [Enable Hyper-Personalized Digital Experiences with AI, GenAI, and Analytics](https://amplitude.com/resources/gen-ai-analytics): Explore how advances in generative AI (GenAI) and data analytics are creating new opportunities to significantly improve CX.
- [Product-Led Growth Guide Volume 2: How to Get Started with PLG](https://amplitude.com/resources/get-started-with-product-led-growth): Get expert insights into PLG tactics and metrics. Learn how to drive and track product-led acquisition, retention, and monetization.
- [Master Global Data Privacy: Your Essential Compliance Guide](https://amplitude.com/resources/global-customer-data-privacy-guide): Explore the intricacies of global data privacy with our comprehensive guide. Understand compliance, avoid risks, and protect customer data effectively.
- [Google Analytics to Amplitude Migration Guide](https://amplitude.com/resources/google-analytics-to-amplitude-migration-guide): Learn how to migrate from Google Analytics to Amplitude. Determine what GA data to track, instrument that data in Amplitude, and go live.
- [Top 7 Reasons Leading Organizations Choose Amplitude Over Google Analytics](https://amplitude.com/resources/google-analytics-vs-amplitude): Discover why organizations choose Amplitude over Google Analytics: complete customer journey data, real self service, enhanced compliance, and more. 
- [Guide to Growth: How Real-world Companies Transformed Digital Customer Experience](https://amplitude.com/resources/growth-guide-digital-experience): Discover how high-growth companies build and deliver seamless digital experiences by improving maturity across four key pillars. 
- [Harvard Business Report: Making the Leap to a Digital-First Enterprise](https://amplitude.com/resources/harvard-business-review-report): Unlock the secrets to a digital-first enterprise with the Harvard Business Report. Explore trends, and key technologies driving success in the digital realm.
- [Transform Patient Experiences with Amplitude](https://amplitude.com/resources/healthcare-spotlight): Get the insights you need to build excellent digital experiences that elevate patient experiences, drive revenue, and streamline operations with Amplitude.
- [Designing High-Impact Experiments](https://amplitude.com/resources/high-impact-experiments): Learn how to design experiments that move the needle. Get a guide with expert insights and practical tips.
- [Getting Customers Hooked to Your Product](https://amplitude.com/resources/hooked-on-demand): Discover how digital products can retain customers and decrease churn by getting them to form habits. With award-winning author, Nir Eyal.
- [How-to Guide: Running Your North Star Workshop](https://amplitude.com/resources/how-to-north-star-workshop): Discover everything you need to run an internal North Star workshop, including agendas, templates, and hands-on exercises. Get this step-by-step guide. 
- [Integrating Amplitude and Adobe Target](https://amplitude.com/resources/integrating-amplitude-adobe-target): In this webinar, Konrad Moss from IBM and Brian Hawkins from MiaProva will explain the benefits of integrating Amplitude and Adobe Target and share some of their best practices.
- [Webinar: Driving Better Team Alignment](https://amplitude.com/resources/keep-calm-and-product-on): As product teams suddenly find themselves working in a remote team environment, getting everyone on the same page is now harder and more important than ever. Teams need powerful product tools and insi
- [LaunchDarkly to Amplitude Migration Guide](https://amplitude.com/resources/launch-darkly-to-amplitude-migration-guide): Considering a move from LaunchDarkly to Amplitude? Get a step-by-step migration roadmap, including detailed milestones and best practices.   
- [Learning Loops: Your Secret Weapon to Drive Growth](https://amplitude.com/resources/learning-loops-your-secret-weapon-to-drive-growth): Reimagine your product experiences with practical guidance about how to tie key business goals to product objectives. Build great products AND get 1% better daily. 
- [Building a Culture of Experimentation: 6 Lessons from TickX](https://amplitude.com/resources/lessons-in-experimentation): Learn how to build and scale your experimentation program, from the team at TickX. 
- [Test What Matters](https://amplitude.com/resources/level-up-experimentation): Learn the reasons experiments fail and why you feel like you should be able to test faster but are constantly slowed down.
- [Maximizing Lifetime Value in Gaming](https://amplitude.com/resources/lifetime-value-gaming): Explore the winning formula for increasing customer lifetime value in the gaming industry. Use these acquisition, retention, and monetization strategies.
- [The Lifetime Value Handbook](https://amplitude.com/resources/lifetime-value-handbook): Learn how to calculate and improve LTV with a framework for building lasting customer relationships. Get the step-by-step handbook.
- [Lifetime Value Worksheets](https://amplitude.com/resources/lifetime-value-worksheets): Learn how to calculate LTV, find your LTV-to-CAC ratio, and compare customer segments. Get easy-to-use formulas and worksheets.  
- [Personalization Guide](https://amplitude.com/resources/making-personalization-possible): Unlock the power of personalization: Overcome the challenges and achieve success in a hypercompetitive market where personalization is the key to meet customer expectations and drive business growth.
- [Gartner® Report: Market Guide for Product Analytics](https://amplitude.com/resources/market-guide-for-product-analytics): Get the latest Gartner® research on the product analytics market. Discover trends, which vendors are recognized, and what to consider when selecting a solution.
- [AI Marketing Metrics Worksheet Bundle](https://amplitude.com/resources/marketing-metrics-worksheets): Get three AI-powered worksheets to pinpoint the metrics that matter most to your marketing goals. Use these exercises to organize your metrics around the customer journey. 
- [AI Marketing Worksheet Bundle](https://amplitude.com/resources/marketing-worksheets): Get three worksheets to improve your AI-powered marketing strategy. Discover hands-on templates for experimentation, personalization, and growth.  
- [Acquisition Playbook: Mastering Customer Acquisition Strategy ](https://amplitude.com/resources/mastering-acquisition): Get proven frameworks for acquiring new and repeat customers. Learn how to identify your ideal customer and determine your acquisition channel strategy.
- [Mastering Engagement—Product Analytics Playbook](https://amplitude.com/resources/mastering-engagement): Mastering Engagement—Product Analytics Playbook offers a comprehensive guide to product strategy, and activation, with real-life examples from highly engaging products. 
- [Mastering Monetization Strategy](https://amplitude.com/resources/mastering-monetization): Learn how to connect your digital strategy to revenue outcomes. Get a step-by-step monetization playbook.
- [Mastering User Retention Playbook](https://amplitude.com/resources/mastering-retention): If you care about growth, then you should care about user retention. Learn how to develop and implement a user retention strategy to reduce customer churn and boost lifetime value.
- [Designing High-Impact Media Experiments](https://amplitude.com/resources/media-experimentation): Learn how to design winning media experiments. Discover insights gleaned from more than 20,000 A/B tests.
- [The Modern Guide to Data Governance](https://amplitude.com/resources/modern-data-governance-guide): Uplevel your data governance strategy and win in the AI era. Explore data governance trends and best practices from leading organizations.
- [The Modern Guide to Data Democratization](https://amplitude.com/resources/modern-guide-data-democratization): Self-serve analytics has been a broken promise for 15 years. Get five steps to go beyond basic dashboards and give everyone the power to act on real data. 
- [A Modern Guide to User Research](https://amplitude.com/resources/modern-guide-to-user-research): Get to the why behind user behavior. Discover UX best practices and a four-step framework to turn qualitative discoveries into quantitative impact.  
- [The Modern Marketer’s Metrics Guide](https://amplitude.com/resources/modern-marketer-metrics-guide): Discover a framework for measuring what matters across the customer journey. Get 20+ metrics that meet the needs of modern marketers. 
- [The Modern Marketer’s Survival Guide](https://amplitude.com/resources/modern-marketer-survival-guide): Learn how to level up your marketing strategy with expert tips, career advice, and a checklist to help you work smarter and drive results.
- [Modernize your Analytics & Management with Amplitude + Snowflake](https://amplitude.com/resources/modernize-your-analytics-and-management-whitepaper): Amplitude gives teams self-service visibility into the entire customer journey. Explore Amplitude today to go from data to insight to action.
- [Four Worksheets to Understand and Improve Monetization ](https://amplitude.com/resources/monetization-worksheets): Learn how to connect your digital strategy to revenue outcomes with hands-on monetization worksheets.
- [Defining Your North Star Inputs & Flywheels](https://amplitude.com/resources/north-star-inputs-flywheels): In this session presented by John Cutler, we will provide a foundation to help you Ⓐ pick the right inputs to feed your North Star Metric and Ⓑ explore the role of “flywheels” and how they relate to t
- [The North Star Playbook](https://amplitude.com/resources/north-star-playbook): Explore the purpose and value of the North Star Framework. Get expert tips to define and integrate your North Star Metric into your development processes.
- [North Star Statement Exercise](https://amplitude.com/resources/north-star-statement): Discover your North Star Statement with this exercise. You'll walk through step-by-step prompts that will help you identify a path to sustainable growth. 
- [Optimizely to Amplitude Migration Guide](https://amplitude.com/resources/optimizely-to-amplitude-migration-guide): Make your migration from Optimizely to Amplitude easy and painless. Get all the tools to do it yourself, or learn how we can do it for you. 
- [Optimize Your First-party Data for Personalized Experiences](https://amplitude.com/resources/optimizing-first-party-data): Discover how to harness the power of your first-party data to deliver personalized experiences and drive growth. Learn best practices today.
- [The Amplitude Guide to Personalization at Scale](https://amplitude.com/resources/personalization-at-scale): Personalization means tuning your messaging, content, products, and more to your users’ tastes. Get six best practices for implementing an effective personalization strategy.
- [Amplitude Demo](https://amplitude.com/resources/plg-series-demo-summer-2022): During this demo, we'll run through a workflow from the perspective of digital leaders and product managers at Amplifit, a fictitious fitness chain. They are looking to optimize the customer experienc
- [Driving Customer Engagement](https://amplitude.com/resources/plg-series-engagement-2022-emea): Understand how to maximize user engagement within your product and measure the direct growth impact as a result of product-led initiatives. 
- [Driving User Engagement](https://amplitude.com/resources/plg-series-engagement-220101-namer): Understand how to maximize user engagement within your product and measure the direct growth impact as a result of product-led initiatives.
- [Driving Customer Engagement](https://amplitude.com/resources/plg-series-engagement-summer-2022): In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection
- [Define Your North Star](https://amplitude.com/resources/plg-series-north-star-2022-emea): Understand which game of engagement your product is “playing” and how this ultimately impacts your team’s application of the North Star Framework, to define your North Star Metric.
- [Define Your North Star](https://amplitude.com/resources/plg-series-north-star-220101-namer): In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection
- [Optimize for Retention](https://amplitude.com/resources/plg-series-retention-2022-emea): Understand how to determine the right retention model for you and why a focus on retention helps you avoid the “leaky bucket”.
- [Optimize for Retention](https://amplitude.com/resources/plg-series-retention-220101-namer): Understand how to determine the right retention model for you and why a focus on retention helps you avoid the “leaky bucket”.
- [Optimize for Retention](https://amplitude.com/resources/plg-series-retention-summer-2022): In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection
- [The Product Benchmark Report: How Top Teams Win and Grow](https://amplitude.com/resources/product-benchmark-report): Learn the secrets behind how the world’s best products grow—and how your product compares. Get proven growth and retention strategies for breakout success.   
- [Create Products that Stick: A Tactical Workbook to Improve Product Engagement](https://amplitude.com/resources/product-engagement-workbook): Get our interactive workbook with worksheets, videos, and real-life examples on how to foster product engagement and keep users coming back again and again. 
- [Your Guide to Scaling Product-Led Experimentation](https://amplitude.com/resources/product-led-experimentation-guide): Learn how product-led experimentation fuels innovation, improves ROI, and de-risks investments with expert insights from Reforge, CAUSL, and more.
- [Product-led Growth Worksheet](https://amplitude.com/resources/product-led-growth-worksheet): Create a diagram of your PLG strategy with this free template. Download the Product-led Growth worksheet to identify the critical steps of your growth strategy and explain it to others.
- [The Amplitude Guide to Product Metrics](https://amplitude.com/resources/product-metrics): Amplitude is the Digital Optimization System and the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100
- [Product Strategy Template](https://amplitude.com/resources/product-strategy-template): Achieve product excellence with our one-page Product Strategy Template. Define promises to customer personas, and jumpstart your product strategy. 
- [8 Hacks to Escape the Feature Factory and Focus on Impact](https://amplitude.com/resources/product-team-hacks-21): Unlock growth and maximize impact with 8 practical hacks! Escape the feature factory mindset and empower your product teams to focus on outcomes, not just outputs
- [Reducing Complexities: A Practical and Scalable Approach to Leadership in Product](https://amplitude.com/resources/reducing-complexities-webinar): Join us for this webinar and learn what complexities exist in the product world, how to work with and reduce them, and sometimes even change them.
- [Reference Architecture to Maximize the Value of your Customer Data](https://amplitude.com/resources/reference-architecture): Teams need the ability to easily derive insights from data and act upon those insights effectively.
- [6 Worksheets to Understand, Improve, and Calculate Retention Rate](https://amplitude.com/resources/retention-worksheets): Understand, and enhance your product's retention with step-by-step instructions and analysis of critical events, user behavior, and onboarding funnel.
- [Snowflake-native Datasheet](https://amplitude.com/resources/snowflake-native-datasheet): Amplitude's Snowflake-native solution delivers powerful self-serve insights and complete compliance controls, without the need for ETL.
- [Snowflake-native Datasheet](https://amplitude.com/resources/snowflake-native-datasheet): Amplitude's Snowflake-native solution delivers powerful self-serve insights and complete compliance controls, without the need for ETL.
- [Scaled It: A Playbook for Startup Success](https://amplitude.com/resources/startup-success): Learn how to navigate five hurdles that define the startup journey. Get insights from industry insiders and step-by-step expert guidance for overcoming common startup hurdles. 
- [Strategy Deep Dive With Ibrahim Bashir And John Cutler](https://amplitude.com/resources/strategy-deep-dive): How should product leaders apply the lessons of 2022 and think about product strategy heading into 2023?  What should you prioritize? How do your KPIs change? And how can you prepare for challenging i
- [Succeeding at Analytics with Amplitude](https://amplitude.com/resources/succeeding-at-analytics-with-amplitude): Amplitude gives teams self-service visibility into the entire customer journey. Explore Amplitude today to go from data to insight to action.
- [Google Analytics Universal to Amplitude Taxonomy Migration Tool Webinar](https://amplitude.com/resources/taxonomy-tool): In this webinar, Blake Woodson and Joshua Barratt from BlastX will provide a live demonstration of the taxonomy migration tool, and Jeremy Echols from Glassdoor will explain the rationale behind this 
- [TDWI Webinar | Five Critical Plays for Data Democratization](https://amplitude.com/resources/tdwi-webinar-five-critical-plays-for-data-democratization): Amplitude sponsored TDWI Webinar covering democratization: making data and analytics tools accessible to a wider audience beyond data scientists and business analysts.
- [The Product Report 2021](https://amplitude.com/resources/the-product-report-2021): Amplitude is the Digital Optimization System and the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100
- [How to Create a Customer-Centric Culture: The Secret to Long-Term Retention](https://amplitude.com/resources/the-secret-to-long-term-retention): In today's competitive marketplace, it's more important than ever to create a customer-centric culture. By putting the customer at the center of everything you do, you can build stronger relationships
- [Avoid The Top 10 Mistakes in Digital Analytics with Adam Greco & Amplitude: A Comprehensive Guide](https://amplitude.com/resources/top-10-mistakes-in-digital-analytics): Whether you are a seasoned analyst, a product manager, or a curious business professional looking to harness the power of digital analytics, this ebook will serve as your indispensable guide to master
- [Top 5 Reasons Leading Organizations Choose Amplitude Over Contentsquare and Heap ](https://amplitude.com/resources/top-5-reasons-contentsquare-heap-amplitude): Explore why teams pick Amplitude over Contentsquare and Heap. Get fully native, unified digital analytics that you can trust.
- [Top 7 Reasons Leading Organizations Choose Amplitude over Adobe Analytics](https://amplitude.com/resources/top-7-adobe-amplitude): Amplitude is the preferred alternative to Adobe Analytics for these seven reasons. Learn why leading organizations prefer Amplitude.
- [5 Key Considerations to Get the Most Out of Your Data with Digital Analytics Platforms](https://amplitude.com/resources/turn-data-into-insights): Learn five key considerations for getting the most of your data, including data consolidation, governance, and accessibility. Maximize your data investments.
- [WIA Webinar: Unleashing Self-Service Analytics](https://amplitude.com/resources/unleashing-self-service-analytics):  Join us for a dynamic session where we unravel the secrets of harnessing self-service analytics to elevate your company's data culture
- [Unlock Product Growth](https://amplitude.com/resources/unlock-product-growth): Amplitude gives teams self-service visibility into the entire customer journey. Explore Amplitude today to go from data to insight to action.
- [Unlock the Power of Product-Led Growth](https://amplitude.com/resources/unlocking-the-power-of-product-led-growth): Product-led growth strategies produce faster revenue growth and greater market share–and now our experts are spilling the how-to.
- [Unpacking Monetization with Madhavan Ramanujam](https://amplitude.com/resources/unpacking-monetization-with-madhavan-ramanujam): Get practical tips to jumpstart smarter monetization of your digital, software, and technology products.
- [The B2B Guide to Upselling and Cross-selling](https://amplitude.com/resources/upselling-cross-selling): Unlock new revenue from your existing customers. Get an actionable framework, expert advice, and real-world examples to boost your upsell and cross-sell strategy.
- [Vanity Metric Test](https://amplitude.com/resources/vanity-metrics): Don't get stuck in vanity metric territory. Download our free Vanity Metric Test to see if your team is demonstrating a healthy and effective use of metrics.
- [Digital Disruptors Summit ](https://amplitude.com/resources/watch-dds2021-talks): Watch the inspiring talks from business leaders and cultural change makers, and learn how to bring disruption into your own business. 
- [Web Experimentation and the Science of Conversion Rate Optimization](https://amplitude.com/resources/web-experimentation): Learn how to drive growth with a framework for conversion rate optimization. Get a guide packed with insights and practical tips from experts.
- [Adapt Your Analytics for the New Digital Era](https://amplitude.com/resources/web-vs-product-analytics-webinar-apac): In this session, we’ll cover the fundamental need to move beyond basic web analytics and present product analytics as a solution to power your digital business. You’ll walk away with an understanding 
- [Product-Led Growth Guide Volume 1: What Is PLG?](https://amplitude.com/resources/what-is-product-led-growth): Get PLG fundamentals from industry experts. Learn about the product-led customer journey, what environment and team is needed, and how to adopt PLG.
- [Amplitude ROI Guidebook](https://amplitude.com/roi-guide): Explore how Amplitude's product intelligence drives remarkable ROI. Download the Nucleus Research report for real-world numbers.
- [WIA Webinar: Unleashing Analytics](https://amplitude.com/unleashing-self-service-analytics): Join us for a dynamic session where we unravel the secrets of harnessing self-service analytics to elevate your company's data culture.  
- [Unlock the Power of Product-Led Growth](https://amplitude.com/unlocking-the-power-of-product-led-growth): Product-led growth strategies produce faster revenue growth and greater market share–and now our experts are spilling the how-to.
- [Driving Growth in the Financial Services Industry](https://amplitude.com/unpacking-monetization-fireside-chat): Learn from industry experts on how to build finserv experiences that keep customers coming back.

## Customers

- [How 8x8’s Jitsi.org is using data to deliver seamless service in a time of crisis](https://amplitude.com/case-studies/8x8): Cloud communications company 8x8’s open-source videoconference solution Jitsi.org powers some of the world’s most innovative companies’ meetings, messaging and collaboration products. Now, in the wake
- [How ABA English used Amplitude to increase conversion and grew their mobile revenue](https://amplitude.com/case-studies/aba-english): ABA English is an online language academy that specializes in teaching English through a unique method they’ve developed for the digital space. By combining new technologies with decades of experience
- [Creating Unique Player Experiences with Amplitude](https://amplitude.com/case-studies/aha-moment-funcraft): See how FunCraft increased day-one retention by 40% and reduced its overall cost per acquisition with Amplitude. 
- [Centralizing User Data on a Single Platform for Better Organization-Wide Analysis](https://amplitude.com/case-studies/all-trails): AllTrails is a digital platform that empowers people to get outside and explore outdoor recreational trails around them. Their freemium subscription model provides information on more than 350,000 tra
- [Amplitude’s Ease of Use Enables Everyone at Avito to Access and Learn from User Behavior Data](https://amplitude.com/case-studies/avito): Avito, located in Morocco, has a website and mobile app for posting classified ads, enabling people to buy and sell online—anything from electronics, to cars, to houses. Avito is part of Schibsted, an
- [How Babbel became the top-selling, language-learning app by becoming data-driven](https://amplitude.com/case-studies/babbel): Blending meticulously designed language instruction with advanced technology, Berlin-based Babbel is the world’s top-grossing, language-learning app with more than 10 million subscriptions sold and ov
- [How BetterMe Uses Testing to Adapt Quickly and Improve Its User Experience](https://amplitude.com/case-studies/better-me): Since its launch in 2016, BetterMe has helped its members in 190 countries achieve their fitness and wellness goals. The family of apps includes workouts like yoga, meditation, walking, and strength e
- [How Blue Apron Used Amplitude To Activate More New Customers](https://amplitude.com/case-studies/blue-apron): Blue Apron’s core product is a meal experience that customers create using the original recipes and fresh, seasonal ingredients that are included in every box. All recipes are accompanied by printed a
- [How Calm Increased Retention 3X After Switching to Amplitude](https://amplitude.com/case-studies/calm): “We use Amplitude to track top line metrics, but the real power of it is going deep.” Alex Tew, CEO, Calm Calm is a mindfulness meditation app that brings clarity and peace of mind to their users. Wit
- [How Canal+ used Product Intelligence to increase conversion by 3x](https://amplitude.com/case-studies/canal): With over 20 million subscribers worldwide, CANAL+ Group is a leading media company and pay-TV operator. But when online streaming upended the media industry, Canal+—like many media businesses—found i
- [How Change.org is Creating a More Autonomous and Data-Literate Company](https://amplitude.com/case-studies/change-org): Every day, thousands of people around the world visit Change.org to do a simple act that has the possibility to change the world: sign their name or start a petition. Anyone can come to Change.org to 
- [How Cornerstone used Amplitude to help product managers solve everyday challenges](https://amplitude.com/case-studies/cornerstone): Cornerstone helps some of the world’s largest companies recruit, train, and retain their people. As they expand into talent management, they need to rethink how they build and deliver their products. 
- [Dave used Amplitude to establish product-market fit, increase retention and expand their suite of fintech products](https://amplitude.com/case-studies/dave): Dave is on a mission to build an all-inclusive financial ecosystem that strives to help the 4 in 5 Americans who live paycheck-to-paycheck thrive. Their core products helps with budgeting, building cr
- [How DoubleDown Bet Big on Analytics—and Got Results](https://amplitude.com/case-studies/doubledown): DoubleDown Interactive’s newest offering, DoubleDown Fort Knox, offers users an immersive virtual casino experience complete with top slot machines from Vegas. To make sure those users keep play
- [How Fishbrain Increased Retention Using Amplitude, Braze, and Phiture](https://amplitude.com/case-studies/fishbrain): The Challenge Fishbrain team was keen to increase their user retention rate and contacted Phiture to engage their team of retention experts. After conducting an initial audit analysis of Fishbrain use
- [How Flipp is customizing its content for better CTRs, engagement, and retention](https://amplitude.com/case-studies/flipp): In a new twist on a classic form of advertising, Flipp takes shopping circulars into the internet age. The Toronto-based company delivers digital ads from more than 2,000 retailers, helping consumers 
- [Creating Unique Player Experiences with Amplitude](https://amplitude.com/case-studies/funcraft): Realizing that players wanted easier puzzles instead of tutorials, the company retooled its first-time user experience (FTUE), increasing day-one retention by 40% and reducing its overall cost per acq
- [Why G2 Decided to Switch to Amplitude](https://amplitude.com/case-studies/g2): As the market for technology and tools has grown, so too has the demand for resources to help businesses and consumers find the solutions that best fit their needs. Enter G2, which launched with the g
- [How GoFundMe Uses Data to Drive More Donations](https://amplitude.com/case-studies/gofundme): GoFundMe, the world’s largest free social fundraising platform, is creating the “giving layer” of the internet. Regardless of whether you’re an individual, a team, or an organization, GoFundMe is prov
- [Leveraging Data to Create a More Consistent Guest Experience with Amplitude Analytics](https://amplitude.com/case-studies/haven): See how Haven is leveraging data to create a more consistent guest experience with Amplitude Analytics. 
- [How ClearScore leveraged data to navigate business challenges](https://amplitude.com/case-studies/how-clearscore-leveraged-data-to-navigate-business-challenges): Since it launched in 2015, UK-based credit reporting company ClearScore has transformed the marketplace with its free services and easy-to-use interface. Along the way, it picked up more than 12 milli
- [How Jumbo Interactive Delivers Spotify-like Personalization for Every User](https://amplitude.com/case-studies/how-jumbo-interactive-delivers-spotify-like-personalization-for-every-user): There was a time when building a great app or website was enough to attract and keep customers. In today’s world, however, customers expect top-notch digital experiences that meet their needs almost i
- [How Traveloka Used Product Analytics to Boost Efficiency and Value](https://amplitude.com/case-studies/how-traveloka-used-product-analytics-to-boost-efficiency-and-value): Not long after its launch in 2012, Traveloka became a major player in the Southeast Asian market, with an added presence in Australia. They had ambitious expansion plans, but in an industry characteri
- [How HSE Cuts 90% of Requests & Increases Registration Completion Rates by 15%](https://amplitude.com/case-studies/hse): Learn how HSE uses Amplitude to understand customer behavior, improve product decisions, and accelerate digital growth.
- [Why HubSpot Chose Amplitude for Product Analytics Over a Homegrown Solution](https://amplitude.com/case-studies/hubspot): The Backstory: Why HubSpot Chose Amplitude You cannot talk about marketing in the 21st century without mentioning HubSpot (NYSE: HUBS). The Boston-based enterprise defined the marketing strategy that 
- [How QuickBooks Uses Insights to Make Better Business Decisions](https://amplitude.com/case-studies/intuit): The leading accounting software for small-and medium-sized businesses and the self-employed, Intuit’s Quickbooks helps 5.6 million customers around the world keep the lights on and their employees pai
- [How Jersey Mike's Drove 2x Mobile App Orders with Personalized Messages](https://amplitude.com/case-studies/jersey-mikes-segment): Learn how Jersey Mike's used the combined integrations of Amplitude, Twilio Segment, and Iterable to transform its app experience and double its order volume.
- [How Le Monde used data to increase online subscriptions by 20 percent](https://amplitude.com/case-studies/le-monde): Le Monde is a French news publisher delivering news to its readership in print since 1944, online since 1996, and via mobile app since 2008. Their digital channels operate based on a monthly subscript
- [How letgo Uses Amplitude Analytics to Fuel its Extraordinary Growth](https://amplitude.com/case-studies/letgo): A Daily Analytics Routine The first thing Iago Novoa does when he gets to the office in Barcelona is check his team’s Amplitude dashboards. Iago, the Head of Business Intelligence at letgo, looks at k
- [Build vs. Buy: Why Life360 Replaced Their Internal Analytics with Amplitude](https://amplitude.com/case-studies/life360): Life360 focuses on giving families peace of mind by helping them coordinate and communicate with each other based on location. Their mobile app allows family members to form Circles and share their lo
- [Lindywell Cuts Churn by 183% by Prioritizing Actions for Impact](https://amplitude.com/case-studies/lindywell): Identifying the correlation between login and retention sparked a chain of positive results for wellness platform, Lindywell. Streamlining the onboarding process improved app activation by 47%.
- [How Amplitude Helps LogMeIn Iterate Faster and Focus on Driving Company Growth](https://amplitude.com/case-studies/logmein): “LogMeIn chose Amplitude because it makes an immediate impact. Its great out-of-the-box analytics capabilities provide instant insight and business value for our company.” LogMeIn is a cloud software 
- [How MultiChoice Connected Video used Amplitude to improve their signup flow and boost conversion by 10%](https://amplitude.com/case-studies/multichoice): MultiChoice is Africa’s leading entertainment company, offering entertainment platforms to approximately 14 million people across 50 countries. They proudly create and secure the rights to phenomenal 
- [How MWM Created Autonomous Product Squads That Iterate, Innovate, and Strategize Faster](https://amplitude.com/case-studies/mwm): MWM used Amplitude to analyze user behavior and fine-tune certain lessons to simplify them. These changes led to a 60% uplift in the users who completed the sample pack lessons and purchased add-ons.
- [How NBC Used Product Intelligence to Drive Retention by 2x](https://amplitude.com/case-studies/nbc): With a portfolio that encompasses news and entertainment television networks, motion pictures, production companies, theme parks and digital businesses, NBCUniversal has come a long way from its early
- [How NerdWallet Harnesses Data to Drive Conversions and Retention and Improve Engineering Metrics](https://amplitude.com/case-studies/nerdwallet): Founded in 2009, NerdWallet has made finding personalized financial advice as easy as logging online, with a trove of resources for “clarity around all of life’s financial decisions.” Not long ago, th
- [How OBOS Uses Amplitude to Drive Outcome-Focused Product Decisions](https://amplitude.com/case-studies/obos): See how OBOS uses Amplitude to move from feature delivery to outcome-driven product development, improving experimentation quality, campaign performance, and team alignment.
- [How Patreon Uses Amplitude to Get Their Creators Paid](https://amplitude.com/case-studies/patreon): “Amplitude creates such a strong peace of mind for me as a taxonomy owner and downstream consumer of app data.” Maura Church, Head of Data Science, Patreon With more than 100,000 creators 
- [How Pratilipi used data and insights to fuel rapid growth](https://amplitude.com/case-studies/pratilipi): Since its founding in 2014, self-publisher Pratilipi has become India’s largest digital platform for connecting readers and writers in 12 of the country’s languages. Behind that impressive growt
- [Using Data to Stay Close to the Customer](https://amplitude.com/case-studies/quillbot): See how QuillBot is using Amplitude to stay close to the customers and scale a data-driven culture.
- [How Rappi is constantly experimenting to improve its core product and expand its offerings](https://amplitude.com/case-studies/rappi): Colombian “super app” Rappi has a bold vision of improving the lives of millions in Latin America. They started as a restaurant delivery service but have now expanded to groceries, medicine, clothes, 
- [How Rosetta Stone used data to transform its approach to teaching and learning, driving engagement and revenue in the process](https://amplitude.com/case-studies/rosetta-stone): Since its founding in 1992, Rosetta Stone has helped millions of people learn a new language with its award-winning technology-based solutions. A longtime staple of mall kiosks and in-flight catalogs,
- [Salt Bank](https://amplitude.com/case-studies/salt-bank): Learn how Salt Bank used insights from Amplitude Analytics to iterate quickly and deliver a fresh app experience for a new customer base.
- [How Showmax Used Data to Drive Growth Across 70+ Markets in Just Three Years](https://amplitude.com/case-studies/showmax): Showmax is a subscription video on demand service. Since launching in South Africa in 2015, the company has focused on a video entertainment product for people in historically underserved entertainmen
- [How Slate Used Data to Effectively Launch a Paywall Model](https://amplitude.com/case-studies/slate): While paywalls have become a favored business model for news outlets seeking to stay competitive in an increasingly challenging publishing climate, asking loyal readers to become paying members can st
- [Creating Exceptional Customer Experiences at Snoonu—Qatar’s Fastest-Growing Ultra App](https://amplitude.com/case-studies/snoonu): Read how the Snoonu team used Amplitude to improve the app search experience and boost conversions.
- [Square Relies on Amplitude as Their Central Source for User Insights](https://amplitude.com/case-studies/square): “Amplitude is our central source of data for validating growth experiments, learning about our customers, and prioritizing initiatives.” Headquartered in San Francisco, Square builds products that hel
- [How Teal Uses Amplitude Analytics to Boost Conversions and Empower Job Seekers](https://amplitude.com/case-studies/teal): Teal began using Amplitude to gather more data to test, track, and learn about their feature usage. It’s now become a source of truth for the team, who has built tracking and measuring into their deve
- [How The RealReal Personalizes Luxury at Scale with Amplitude and Twilio Segment](https://amplitude.com/case-studies/the-realreal): Discover how The RealReal uses Amplitude and Twilio Segment to drive personalization at scale, boost GMV, and unlock faster insights across the business.
- [How Under Armour Uses Data Insights to Drive Innovation](https://amplitude.com/case-studies/under-armor): After acquiring popular apps like MapMyRun and MyFitnessPal in 2015, Under Armour Connected Fitness became the leading digital fitness company.
- [How Well Pharmacy streamlined their fulfillment flow and increased signup conversion by 30%](https://amplitude.com/case-studies/well-pharmacy): Well Pharmacy is the largest independent pharmacy business in the United Kingdom, operating 780 physical stores, as well as an online pharmacy. The company’s mission is to take the hassle out of presc
- [Funnel Vision: How Xapo Bank Saw 2x Growth in Onboarding](https://amplitude.com/case-studies/xapo-bank): Read how Xapo Bank got 2x more users past a vital conversion stage by refining their onboarding journey based on Amplitude Analytics funnels.
- [How Zillow Plans to Scale Data-Driven Product Development Along with its Expansion of Products and Services](https://amplitude.com/case-studies/zillow): Over the last few years, Zillow has been expanding its services to help customers across their real estate journey. Luckily, they found it all in one place.
- [Meet Our Customers | The Digital Disruptors](https://amplitude.com/customers-new): Learn why more than 1,800 enterprises and 26 of the Fortune 100 choose Amplitude.

## Tools

- [Benchmarks Page](https://amplitude.com/benchmarks): Explore digital benchmarks across industries, regions, and company sizes to better compare and understand your key performance indicators.
- [Churn Rate Calculator - Calculate Business Churn ](https://amplitude.com/calculate/churn-rate): Use Amplitude's churn rate calculator to learn how many customers your business gains or loses.
- [What Is Sample Size? Sample Size Calculator](https://amplitude.com/calculate/sample-size): Calculate the ideal sample size for your experiment easily, ensuring reliable and statistically significant results for your research or study.
- [Statistical Significance Calculator - Calculate Stat Sig ](https://amplitude.com/calculate/statistical-significance): Learn about statistical significance and use it to determine if test results are real or random. Improve your experiments with insights from stat sig data.

## Company

- [Work for Amplitude | Amplitude](https://amplitude.com/careers): Join us in helping companies build products customers love! Our diverse team is dedicated to bringing value to our customers—and having a lot of fun doing it.
- [Work for Amplitude | Amplitude](https://amplitude.com/careers-sanity_test): If you dig iconic transformation, believe the future is digital and are interested in being part of the solution for a diverse, equal and inclusive workplace, come join our team!
- [About Us](https://amplitude.com/company): We are the Digital Analytics Platform. We help every business optimize the business value of digital product innovation.
- [Contact Us](https://amplitude.com/contact): Get in touch with the right people at Amplitude. We’re here to help! Contact us to talk to our team about the benefits of our advanced analytics solutions, services, and support. 
- [Hear from Amplitude Customers | Amplitude](https://amplitude.com/customer-stories): Learn from Amplitude customers about how they use our digital analytics platform to transform and grow their businesses, from startups to Fortune 100 companies.
- [Meet Our Customers | The Digital Disruptors](https://amplitude.com/customers): Learn why more than 2,300 enterprises and 28 of the Fortune 100 choose Amplitude.
- [Diversity, Equity, Inclusion, and Social Impact](https://amplitude.com/diversity-equity-inclusion): At Amplitude, we are challenging the norms and challenging ourselves to foster a truly inclusive culture.
- [Amplitude Investor Day](https://amplitude.com/investorday2021): A replay of Amplitude's Investor Day presentation.
- [Legal](https://amplitude.com/legal): Amplitude Legal's homepage that houses corporate, legal, and privacy information. Information includes privacy notice, data processing addendums and more. 
- [Become an Amplitude Partner](https://amplitude.com/partner-program): The Amplitude Partner Ecosystem enables our partners to build better digital products. As a partner, you receive access to the latest training, our partner ecosystem and support as you grow your busin
- [Solution Partners](https://amplitude.com/solution-partners): Collaborate with Amplitude to accelerate product growth
- [Technology Partners](https://amplitude.com/technology-partners): Integrate with Amplitude to drive digital product growth

## Optional

- [Amplitude Blog - Product Best Practices & More](https://amplitude.com/blog): Check out the Amplitude Blog to learn about digital analytics, product strategy, and product-led growth from our experts. Read the latest tips and examples to bring power to your products.
- [1 Trillion Events Later: A New Way to Think About Retention](https://amplitude.com/blog/1-trillion-events): Announcing the release of Amplitude 2.0.
- [10 Pitfalls to Avoid When Instrumenting Mobile Analytics](https://amplitude.com/blog/10-pitfalls-to-avoid-when-instrumenting-analytics): Before you begin implementing mobile analytics into your app: 10 things to look out for...
- [10 Skills Every Mobile Product Manager Needs](https://amplitude.com/blog/10-skills-mobile-product-manager): It's important to identify the skills that fit closely with your day-to-day tasks and implement them as soon as possible.
- [10 Steps To Get You Started with Behavioral Analytics](https://amplitude.com/blog/10-steps-behavioral-analytics): Customer centric teams are keenly aware of user behavior. They use behavioral analytics in their day-to-day to inform their product decisions and strategy.
- [10 Tips for Instrumenting Amplitude](https://amplitude.com/blog/10-tips-for-instrumenting-amplitude): Ten instrumentation experts offer advice on integrating Amplitude into your product's workflow.
- [10 Ways Amplitude Frees Up Your Data Team for Bigger Challenges](https://amplitude.com/blog/10-ways-to-free-data-teams): Free your team from data maintenance and simple analyses. Discover 10 ways Amplitude makes life easier for data teams so they can focus on high-impact work.  
- [12 Signs You’re Working in a Feature Factory - 3 Years Later](https://amplitude.com/blog/12-signs-youre-working-in-a-feature-factory-3-years-later): Amplitude product team coach John Cutler first wrote about Feature Factories almost three years ago. What has he learned since then?
- [Reflecting on Amplitude's 2019 Diversity & Inclusion Initiatives](https://amplitude.com/blog/2019-diversity-inclusion-initiatives): What we did, what we learned, and how we're moving forward in 2020.
- [4 Major Launch Announcements from Amplify 2020](https://amplitude.com/blog/2020-amplify-announcements): At the largest global gathering of product leaders, the Amplitude team launched new product features, kicked-off its inaugural customer awards program, and released the 2020 Product Intelligence Repor
- [Amplify 2020: Highlights from the Largest Gathering of Product and Growth Leaders](https://amplitude.com/blog/2020-amplify-highlights): Learn what product leaders from IBM, Peleton, Squarespace, Shopify and more shared at this year's Amplify conference.
- [How COVID-19 Impacted Consumer Trends Across 5 Industries in 2020](https://amplitude.com/blog/2020-consumer-trends): See the original data that show how digital trends changed in streaming media, fintech, B2B, ecommerce and consumer tech in 2020.
- [Announcing Amplitude’s 2020 Pioneer Award Winners - Amplitude](https://amplitude.com/blog/2020-pioneer-award-winners): Celebrating the customer pioneers for their accomplishments over the past year
- [The 2021 Product Salary Survey Is Now Live! - Amplitude](https://amplitude.com/blog/2021-product-salary-survey): Not that much is known about the people in the product management function. Take the salary survey to help change that.
- [Amplitude’s End-Of-Year Analytics: Looking Back at 2021](https://amplitude.com/blog/2021-review): Read more from Amplitude CEO Spenser Skates in a recap of the top company highlights from a record year in 2021.
- [22 Predictions for Digital Optimization in 2022 - Amplitude](https://amplitude.com/blog/2022-digital-optimization-predictions): Read what the future of Digital Optimization looks like, according to the marketing, product, and data experts at Amplitude.
- [Breaking Down the Labor Market in 2022](https://amplitude.com/blog/2022-labor-market): New Amplitude Labs data from HR, job search, and people management platforms breaks down the state of the 2022 labor market.
- [Celebrating Amplitude’s 2022 Pioneer Award Winners](https://amplitude.com/blog/2022-pioneer-award-winners): Meet the nine 2022 Amplitude Pioneer Award winners and learn the impacts they have had on their organizations.
- [Q3 Product Release Highlights—New Features Help Teams Get More From Their Data](https://amplitude.com/blog/2022-q3-release-highlights): Get more from your data. Read about Q3 product releases including Data Tables, real-time syncs, free event streaming, and more.
- [Q4 Product Release Highlights—Drive More Efficient Product Growth](https://amplitude.com/blog/2022-q4-release-highlights): See how Q4 releases in Amplitude help teams drive more efficient product growth. Updates include Campaign Reporting, Cart Analysis, and more.
- [Staying PRODUCTive: Collective Thoughts from the 2022 Summer Interns](https://amplitude.com/blog/2022-summer-intern-experience): Learn about the Amplitude employee experience with a closer look into the thoughts of the 2022 summer interns at Amplitude.
- [Q1 Product Release Highlights—Get the Most out of Amplitude](https://amplitude.com/blog/2023-q1-release-highlights): See how new product releases help your team get the most out of Amplitude. Updates include chart controls, formula metrics, and more.
- [Q2 Product Release Highlights — Self-Service Product Analytics for Your Team](https://amplitude.com/blog/2023-q2-release-highlights): See how our latest capabilities allow your teams to get faster, self-service insights by unlocking data from your warehouse and more.
- [Q3 Product Release Highlights — Deliver Better Experiences to Customers.](https://amplitude.com/blog/2023-q3-release-highlights): See how our latest features help your team  identify and activate customer insights that drive real, meaningful growth, at scale. 
- [Q4 Product Release Highlights—Get Started and Activate Insights Faster, and At Scale](https://amplitude.com/blog/2023-q4-release-highlights): See how our latest features help you get and activate the insights that matter—faster and at scale.
- [Founders’ Awards: Celebrate the Winners of 2025](https://amplitude.com/blog/2025-founders-awards): Last year, these Ampliteers went above and beyond to act as true owners of the business. Join us in celebrating Erika Ryan-Desmond, Jacob Newman, Becca Abu Sharkh, Carmen DeCouto, and Lucas Howard!
- [3 Metrics for Understanding Mobile User Behavior](https://amplitude.com/blog/3-metrics-modeling-mobile-user-behavior): These metrics will get you thinking about what the future of mobile looks like.
- [3 Perspectives on How to Benefit from Product-Led Growth - John Cutler](https://amplitude.com/blog/3-perspectives-on-plg): Read the three different versions of product-led growth I’ve observed during my work: PLG as a tool chest, motion/model, and mindset/culture.
- [3 Reasons to Pay Attention to Retention](https://amplitude.com/blog/3-reasons-to-pay-attention-to-retention): Learn why and how measuring user retention across all lifecycle stages is essential to sustainable growth.
- [3 Signs That It’s Time to Reevaluate Your Digital Analytics Platform](https://amplitude.com/blog/3-signs-evaluate-digital-analytics): Discover why it might be time to reevaluate your analytics stack to ensure you're getting the most out of your data.
- [3 Strategies to Improve Your Customer Retention Rate](https://amplitude.com/blog/3-strategies-to-improve-your-customer-retention-rate): Learn three strategies designed to increase your customer retention rate because keeping customers longer is key to the success of any growing company.
- [3 Ways to Use Conversion Analysis on Your Website](https://amplitude.com/blog/3-ways-to-use-conversion-analysis-on-your-website): Learn how conversion analysis can help you increase leads on your shopping cart, landing pages, and blog posts.
- [4 Steps to Measure User Onboarding the Right Way](https://amplitude.com/blog/4-steps-to-measure-user-onboarding): By taking a quantitative approach to your user onboarding, you open yourself up to more opportunities to increase conversion from sign-up to activation.
- [4 Tips to Adapt Agile Product Management to Your Team’s Processes - Amplitude](https://amplitude.com/blog/4-tips-to-adapt-agile-product-management-to-your-teams-processes): Each team works differently. Be sure to pick the Agile principles that work for your team, and adapt other elements to suit your workflow.
- [4 Ways Bias Sneaks Into Your Mobile Analytics](https://amplitude.com/blog/4-ways-bias-sneaks-mobile-analytics): You know that analytic errors can cost your business time, effort, and — unfortunately — money. That's why it's important to identify where you might go wrong, before you make the mistake.
- [Learning to Lead with Data and Leave Gut Feelings Behind](https://amplitude.com/blog/4sale-data-optimization): Learn how the largest online marketplace in Kuwait Leveraged Amplitude’s data optimization and became more strategic in their product development.
- [5 Data-Driven Email Newsletters That Will Change How You Think About Analytics](https://amplitude.com/blog/5-data-driven-email-newsletters): Written by entrepreneurs, data scientists, growth marketers and venture capitalists, each one offers unique insight into the process of using data to make better decisions and build a better company.
- [5 Factors to Consider When Building Your Product Strategy](https://amplitude.com/blog/5-factors-to-consider-when-building-your-product-strategy): Learn how to account for product vision, business goals, market landscape, product analytics, and customer insights as you define your product strategy.
- [Scott Brinker on 5 MarTech Trends of the Decade to Accelerate Business Growth](https://amplitude.com/blog/5-martech-trends): Learn five trends disrupting MarTech and how they will help you augment business growth, shared by the Godfather of MarTech, Scott Brinker.
- [5 Questions with Dave Rogers and Sameer Karim, Product Strategy & Analytics Experts at Slalom](https://amplitude.com/blog/5-questions-dave-rogers-sameer-karim-slalom): We sat down with product experts Dave Rogers and Sameer Karim of Slalom to get their take on the role of data and technology in product innovation.
- [5 Questions with Shayna Stewart, Digital Product Manager at Y Media Labs](https://amplitude.com/blog/5-questions-shayna-stewart-y-media-labs): Everyone in product wants to build a great user experience. Shayna Stewart explains why working from a customer-centric product framework is essential to hitting that goal.
- [5 Questions with Blake Sirach, CPO at WillowTree](https://amplitude.com/blog/5-questions-with-blake-sirach-cpo-at-willowtree): The WillowTree team has supported companies like Pepsi, Verizon, CBS, American Express, and Fox to achieve their digital product aspirations.
- [5 Questions with Dan McGaw, CEO at Effin Amazing](https://amplitude.com/blog/5-questions-with-dan-mcgaw-ceo-at-effin-amazing): Interview with Amplitude partner Dan McGaw on the founding of Effin Amazing, their approach to client engagements, their recommended analytics stack, chasm crossing, and customer delight.
- [5 Questions with Jimmy Muldoon, Director of Insights at Red Badger](https://amplitude.com/blog/5-questions-with-jimmy-muldoon-director-of-insights-at-red-badger): An interview with Red Badger, Amplitude’s first UK Partner and trusted digital advisor to companies like BBC, Financial Times, and Sky.
- [5 Questions with Jules Ehrhardt, Founder of FKTRY](https://amplitude.com/blog/5-questions-with-jules-ehrhardt-founder-of-fktry): Jules Ehrhardt, Founder of FKTRY, is changing how the creative industry operates. Read our interview with Jules as he discusses the role of strategy, data, and leveraging the value of your creative co
- [5 Reasons Why You Should Join Amplitude’s Customer Success Team - Amplitude](https://amplitude.com/blog/5-reasons-why-you-should-join-amplitudes-customer-success-team): Amplitude is growing. Here’s what you can expect by joining the team dedicated to helping companies build better products.
- [Discover 5 Steps to Become More Comfortable Using Data | Amplitude](https://amplitude.com/blog/5-steps-to-become-more-comfortable-using-data): Learn how the steps that your team needs to become data-driven, most importantly how to get them to be more comfortable with your data.
- [5 Tips for Getting the Most Out of App Performance Tracking](https://amplitude.com/blog/5-tips-app-performance-tracking): Here are five crucial things to remember to get the most out of your app performance tracking.
- [50 Questions I Ask PMs About Data and Their Teams](https://amplitude.com/blog/50-questions-i-ask-pms-about-data-and-their-teams): 50 useful conversation starters for teams grappling with being more data-informed.
- [6 Best Practices for Product Adoption in Financial Services, Media, and Retail](https://amplitude.com/blog/6-best-practices-for-product-adoption-finserv-media-ecommerce): Unlock success in financial services, media, and retail with our expert best practices and real-life companies leading the way in digital product adoption. 
- [7 Cups Scales Emotional Support and Increases Revenue With Amplitude](https://amplitude.com/blog/7-cups-support-revenue): Learn how 7 Cups grew their online emotional support business by turning data insights into key strategic decisions.
- [The 7% Retention Rule Explained](https://amplitude.com/blog/7-percent-retention-rule): Discover why 7% of users returning after one week signals long-term growth, and how early activation separates top-performing products from the rest.
- [Change the Way You Approach Experiments with This 7-Step Framework - Elena Verna](https://amplitude.com/blog/7-step-experimentation-framework): Experimentation is an essential part of growth. Learn how to make your experiments valuable and sustainable with Elena Verna’s framework.
- [8 Timeless Analytics Resources](https://amplitude.com/blog/8-analytics-resources): Here are eight of these timeless resources to study, bookmark, and look at over and over again.
- [8 Data Science Skills That Every Employee Needs](https://amplitude.com/blog/8-data-science-skills-that-every-employee-needs): When data scientists look to others for improving their skills, they can get a better understanding of the company that exists around the data.
- [8 Ways To Automate Your Analytics with IFTTT and Zapier](https://amplitude.com/blog/8-ways-automate-analytics): IFTTT and Zapier can help turn any manual nightmare into an automated dream.
- [9 collaboration best practices for better digital experiences](https://amplitude.com/blog/9-collaboration-best-practices): Discover best practices to fuel cross-functional collaboration and help product, marketing, and data teams create better digital experiences. 
- [AI Has Changed Your Customer—Here’s How to Keep Up](https://amplitude.com/blog/AI-customer-expectations): Discover how AI is reshaping customer expectations and learn the critical steps executives must take to adapt.  
- [Build Better Products: AI Edition](https://amplitude.com/blog/AI-powered-product-development): Chief Architect and Co-Founder of Amplitude, Jeffrey Wang, shares Amplitude’s vision for the future of AI-powered product development
- [AI at Amplitude: Our AI Philosophy and Principles](https://amplitude.com/blog/Amplitude-AI-Principles): Shadi Rostami, SVP of Engineering, shares Amplitude’s AI philosophy and AI principles guiding our team, product, and business into the future.
- [Intelligent Data Governance with Amplitude AI Data Assistant](https://amplitude.com/blog/Amplitude-AI-data-assistant-data-governance): Learn more about intelligent data governance with Amplitude AI that helps make data governance effortless and efficient. Improve your data, organization-wide.
- [Upgrade Your Product-led Growth Strategy with Amplitude](https://amplitude.com/blog/Analytics-Growth-Hub): Starting at $49 a month, Our Plus plan lets startups and small teams quickly scale their business with an integrated solution that includes analytics, feature management, and CDP.
- [Amplitude Digital Analytics Platform Just Got a Whole Lot Better](https://amplitude.com/blog/Enhanced-Digital-Analytics-Platform): Learn how we’ve strengthened the power of Amplitude's Digital Analytics Platform with the addition of Session Replay and Experiment for web.
- [GA4 as an Amplitude Activation Destination: Hybrid Tracking Method for Full User Journey Analysis](https://amplitude.com/blog/GA4-amplitude-hybrid-tracking): Discover how Amplitude can enrich and complete GA4’s server-side tracking and unlock its potential to be a unified analytics solution.
- [Marketing and Product Teams: Here Are 5 Reasons to Adopt the Same Digital Analytics Platform](https://amplitude.com/blog/Marketing-Product-Teams-Unified-Analytics-Platform): Learn why leading organizations adopt a unified approach to digital analytics.
- [Behind the Scenes of Our PLG Strategy Evolution](https://amplitude.com/blog/PLG-behind-the-scenes): Amplitude Chief Product Officer Justin Bauer shares a behind-the-scenes look at the company’s product-led growth strategy evolution.
- [A Spotlight on the Inaugural Product 50 Winners](https://amplitude.com/blog/Product50-spotlight-inaugural-winners): We look back at the inaugural class of Product 50 award winners to see how these visionary leaders are continuing to shape the industry.
- [Announcing Snowflake-native Amplitude: Bringing Self-service Insights to Every Snowflake User](https://amplitude.com/blog/Snowflake-native-Amplitude): Expand access to data insights across your organization with Snowflake-native Amplitude, along with other new features. 
- [22 A/B Testing Interview Questions & How to Answer Them](https://amplitude.com/blog/a-b-testing-interview-questions): Learn how to answer A/B testing questions and ace the next interview with these prompts designed for product managers and data scientists.
- [A Conversation with Quantitative UX Researcher Randy Au | Amplitude](https://amplitude.com/blog/a-conversation-with-quantitative-ux-researcher-randy-au): Read why Randy Au, Quantitative UX researcher for Google, thinks self-service analytics are headed in the future and how they will impact product success
- [Employee Spotlight: Paving the Road for a More Inclusive Future with Shivani Patel, Head of Corporate Sales and Account Management](https://amplitude.com/blog/a-more-inclusive-future): An interview with Shivani Patel, who has played an instrumental role in our Diversity and Inclusion program here at Amplitude.
- [A Tale of Two Data Teams](https://amplitude.com/blog/a-tale-of-two-data-teams): A closer look at two common ways that companies handle product analytics—and why neither is an optimal solution.
- [How AB InBev Got 2M SMBs Buzzing with a Next-gen B2B Platform](https://amplitude.com/blog/ab-inbev-b2b-platform): Learn how one of the biggest CPG companies in the world is transforming the traditional sales model by putting customers at its heart.
- [A/B Testing: What it is, How it Works, and How to do an A/B Test](https://amplitude.com/blog/ab-testing): Learn more about a/b testing here! See how properly executed A/B testing fuels innovation, drives conversions, and improves the digital customer experience.
- [11 A/B Testing Tools for 2022](https://amplitude.com/blog/ab-testing-tools): Choose an A/B testing tool from our list that is right for you and discover must-have features for your A/B testing solution.
- [5 Trends Shaping the Future of A/B Testing and Experimentation](https://amplitude.com/blog/ab-testing-trends): Explore five emerging trends in A/B testing—from data-driven decision making to AI integration—shaping the future of digital experimentation.
- [Digital Experience Maturity: Achieving Operational Readiness](https://amplitude.com/blog/achieving-operational-readiness): Discover how to overcome operational pitfalls and drive digital experience maturity with actionable strategies for democratizing and using data effectively.
- [Putting Insights in the Hands of Product Managers Boosts Sales 53%](https://amplitude.com/blog/acko-amplitude-user-insights): Read how leveraging Amplitude Analytics and Amplitude Notebooks during a health insurance discounting campaign revealed a 41% improvement in cross-sell rates and a 53% boost in sales. 
- [Acquisition Channels in Amplitude - Adam Greco](https://amplitude.com/blog/acquisition-channels): Learn how to simplify the grouping of acquisition referral sources with Amplitude's new Channels feature.
- [The Problem With Over-Investing in Acquisition, and Under-Investing in Retention](https://amplitude.com/blog/acquisition-marketing-retention-marketing): The value of investing in retention marketing, and spending the time to think carefully about what different segments of your users will respond to, is clear.
- [Actionable Cohort Analysis - Talk from Opticon 2015](https://amplitude.com/blog/actionable-cohort-analysis-from-opticon-2015): Most companies aren’t going deep enough with their user data.
- [How To Identify and Use Actionable Metrics Across Your Company](https://amplitude.com/blog/actionable-metrics): Discover actionable metrics that gauge the effectiveness of specific and repeatable activities affecting your business performance, and how to distinguish them from unproductive vanity metrics. 
- [Make Your Pirate Metrics Actionable](https://amplitude.com/blog/actionable-pirate-metrics): Applying actionable metrics to the Pirate model ties into that fundamental bond between you and your customer.
- [Ad-Network Integrations in Amplitude - Adam Greco](https://amplitude.com/blog/ad-network-integration): Learn how to add advertising metrics such as advertising cost, clicks and impressions to your Amplitude implementation.
- [Adam Greco: Why I Joined Amplitude as a Product Evangelist](https://amplitude.com/blog/adam-greco-joins-amplitude): Digital analytics is undergoing a shift: from a marketing mindset to a product-led mindset. Amplitude is at the forefront of this movement.
- [How Adobe Customers See the Complete View of User Behavior with Amplitude](https://amplitude.com/blog/adobe-customers-can-see-user-behavior-with-amplitude): New Amplitude integration enables teams using Adobe Analytics to go beyond single-device pageview data to easily see detailed, cross-platform journeys.
- [How We Accelerated the Adoption of Amplitude at Preply](https://amplitude.com/blog/adoption-amplitude-preply): Uncovering an inspiring case study from Preply's data team
- [Read Advice on Building Great Products from Folks Who’ve Actually Done It | Amplitude](https://amplitude.com/blog/advice-on-building-products): Discover how to build great products from the people who've built them, including strategies for thriving in a product-led era.
- [How A+E Boosted Viewer Engagement One A/B Test at a Time](https://amplitude.com/blog/ae-networks-amplitude-viewer-engagement): Explore how A+E Networks uses Amplitude Experiment to drive product and editorial decisions so global viewers keep coming back.
- [Why We Created Agent Analytics, and Why Every Team Building AI Agents Needs It](https://amplitude.com/blog/agent-analytics): The moment our product became a AI agent, our entire observability stack became irrelevant—not something you want as an analytics company. Here's what we did.
- [Agile Product Management: Definition, Best Practices, & Examples](https://amplitude.com/blog/agile-product-management): Learn how agile product management helps product teams frequently iterate, work in short sprints, and build features customers want to use.
- [The “Aha” Moment: A Guide to User Breakthroughs](https://amplitude.com/blog/aha-moment): Understand what your product’s aha moments are and how to use them to your advantage.
- [Actionable Insights Help Backstage Connect the Right Talent to the Right Opportunity](https://amplitude.com/blog/aha-moment-backstage): Read how Analytics data led Backstage to increase user engagement and fuel business growth.
- [Self-directed Insights Lead to High-Quality Growth at Coursera](https://amplitude.com/blog/aha-moment-coursera): Marketers can act quickly and achieve high-quality results in a competitive market by democratizing data and reducing time to insight.
- [4X Increase in Drata’s Feature Adoption by Uncovering Product Gaps with Amplitude](https://amplitude.com/blog/aha-moment-drata): Explore how Drata drives 4x greater feature adoption by combining airtight data security with self-service insights in Amplitude.
- [Music to Their Ears: How Leading with Data Helps Users Become Players at Fender](https://amplitude.com/blog/aha-moment-fender): Learn how Amplitude Analytics empowers a world-renowned instrument maker to get customers to value more quickly, improve user flows, and generate millions in additional revenue.
- [ITVX’s User Conversion Rate Soars by 10% With Amplitude’s Viewer Path Insights](https://amplitude.com/blog/aha-moment-itvx): Read how ITVX’s viewer insights with Amplitude skyrocketed viewership achieving a massive increase in completed login and registration flows.
- [How Analytics Insights Turn Healthy Customers Into Healthy Business at Nautilus](https://amplitude.com/blog/aha-moment-nautilus): Read how connected fitness company Nautilus, Inc. uses Amplitude Analytics to build better customer experiences that improve engagement and business health.
- [NTT Docomo Achieves 60% Onboarding Success Rates With Deep Insights](https://amplitude.com/blog/aha-moment-ntt-docomo): Learn how NTT Docomo utilizes Amplitude funnels, portfolios, and audiences to boost marketing effectiveness by 8x and increase completion rates by 20%!
- [SafetyCulture Boosts Retention by 18% with Amplitude](https://amplitude.com/blog/aha-moment-safety-culture): Discover how SafetyCulture traces feature usage to discover ways to convert more users to publish courses and increase retention by 18%.
- [Improved Security, Simplicity, and Customer Satisfaction with Smart Data Analytics](https://amplitude.com/blog/aha-moment-simplisafe): Read how SimpliSafe relies on Amplitude Analytics to improve the overall user experience with their home security systems.
- [Udemy sheds light on learners’ needs, boosting subscriptions by 40%](https://amplitude.com/blog/aha-moment-udemy): Read how Udemy used Amplitude Analytics to map user journeys and boost interest and engagement.
- [Zip's Data-Driven Revamp Drives 60% Increase in Additional Repayment Starts](https://amplitude.com/blog/aha-moment-zip): Discover how Zip's new data platform with Amplitude and Snowflake boosted their customers' ability to make an additional repayment by 60% and revealed insights to better support repayments.
- [Digital Analytics "Aha" Moments - Adam Greco](https://amplitude.com/blog/aha-moments): Is your digital analytics team generating "aha" moments? Great digital analytics teams generate "aha" moments and turn these into actions.
- [The Eight Aha! Analytics Moments That Drove Millions in Revenue and Double-Digit Retention Growth](https://amplitude.com/blog/aha-moments-with-amplitude): Learn how eight Amplitude customers including Spirit Airlines, Fender, and Dropbox leverage data insights to create value for their customers and drive revenue.
- [Introducing Amplitude AI Agents](https://amplitude.com/blog/ai-agents): Agents are AI experts that help you build products and experiences customers love. They turn Amplitude from a tool you use into a team you lead.
- [The Modern Guide for Implementing AI Agents](https://amplitude.com/blog/ai-agents-confluencevc): Learn how companies like Replit are consolidating workflows, creating one-person departments, and building systems for scale with Amplitude
- [From One To Many: How AI Agents Are Turning Individual Contributors into Team Leads](https://amplitude.com/blog/ai-agents-team-leads): AI Agents are powerful, but there’s not always a clear place to deploy them. Here are some tips to help your team scale by turning employees into team leads.
- [Can Agents Take On Enterprise Analytics?](https://amplitude.com/blog/ai-analytics-agents-task-based-evaluation): Learn how to evaluate AI analytics agents with a task-based framework across analytics tasks. See how Amplitude’s Global Agent scores.
- [Amplitude AI Builders: Adam Struck Discusses Moda](https://amplitude.com/blog/ai-builders-adam-struck): Amplitude’s Adam Struck talks about how his team builds Moda, an AI search assistant to help Amplitude employees answer any question.
- [Amplitude AI Builders: Brian Giori Discusses MCP](https://amplitude.com/blog/ai-builders-brian-giori): Learn how Amplitude’s Brian Giori built MCP, the newest way to connect Amplitude data to their AI tools.
- [Amplitude AI Builders: Eric Carlson Discusses AI Agents](https://amplitude.com/blog/ai-builders-eric-carlson): Amplitude’s Eric Carlson talks about how his team is building AI Agents that can analyze data and take action on its findings.
- [Amplitude AI Builders: Janaki Vivrekar Discusses Automated Insights](https://amplitude.com/blog/ai-builders-janaki-vivrekar): Amplitude’s Janaki Vivrekar shares how she took apart the analytical process to recreate it in an agentic AI system that automates the insight generation process.
- [Amplitude AI Builders: Leo Jiang Discusses AI Visibility](https://amplitude.com/blog/ai-builders-leo-jiang): Learn how Amplitude’s Leo Jiang built AI Visibility, a tool to measure a brand’s performance in AI search.
- [Data Readiness: The Real Barrier to AI Adoption](https://amplitude.com/blog/ai-data-readiness): Explore why data readiness is essential for AI success. Learn from Huble and Amplitude how to overcome data challenges and future-proof your strategy.
- [Data Governance in the AI Era](https://amplitude.com/blog/ai-era-data-governance): New AI pressures are redefining what good governance takes. Learn how to build better frameworks, move fast with confidence, and keep your data from being a black box.
- [AI Just Raised the Bar on Experimentation](https://amplitude.com/blog/ai-experimentation): Learn why market dynamics prove that experimentation is fundamental to driving growth in the age of AI.
- [Amplitude AI Feedback: Finally, Signal That Tells You What to Build](https://amplitude.com/blog/ai-feedback): Learn how Amplitude AI Feedback leverages AI to transform massive volumes of customer feedback into actionable product insights.
- [Is Your Analytics Ready for An AI-First Product?](https://amplitude.com/blog/ai-first-product): Product and engineering teams face new challenges when building AI-first products. A modern digital analytics platform offers solutions.
- [Our Quest to Become AI-First and What We Learned](https://amplitude.com/blog/ai-first-quest): Review the hands-on lessons from Amplitude’s AI-first transformation, including the importance of execution, how to manage tradeoffs, and creating structure.
- [AI Product Hackathon at Amplitude](https://amplitude.com/blog/ai-hackathon-amplitude-sf-2023): On June 3-4, over 150 developers, designers, and product people filled the halls of the Amplitude San Francisco office for our AI x Product hackathon – a weekend of creativity, code, and collaboration
- [Understanding AI's Impact on Customer Privacy and Legal Compliance](https://amplitude.com/blog/ai-impact-customer-privacy-legal-compliance): Learn how to navigate the intersection of artificial intelligence (AI), privacy, and legal compliance. 
- [What We Learned Building AI Products in 2025](https://amplitude.com/blog/ai-product-learnings-2025): Discover the hard-won lessons from building AI products at scale, from agent failures to eval-driven development.
- [How to Optimize Your Startup for AI Search](https://amplitude.com/blog/ai-search-for-startups): Learn how LLMs like ChatGPT and Perplexity decide which startups to recommend and what signals help a brand get discovered in AI search.
- [How Amplitude Taught AI to Think Like an Analyst](https://amplitude.com/blog/ai-thinks-like-analyst): Learn how Amplitude turned its data analysis expertise into a structured, iterative process that AI can execute in moments. 
- [How to Appear More Often in ChatGPT: An AI Visibility Deep Dive](https://amplitude.com/blog/ai-visibility-explained): Understand how ChatGPT works and how to make your brand appear more often. Like SEO, but for AI chats.
- [Introducing Amplitude AI Visibility: The New Way to See What AI Says About You](https://amplitude.com/blog/ai-visibility-launch): Discover how Amplitude AI Visibility helps you track your visibility score, uncover competitor rankings, and prove business impact—all in one platform.
- [AI Week: What Worked, What Surprised Us, and Why You Should Try It](https://amplitude.com/blog/ai-week-recap): Read about Amplitude’s recent AI Week, bringing all of our product development org together to learn and build our AI muscle.
- [5 Questions with Al Harnisch, VP of Growth at Prolific Interactive](https://amplitude.com/blog/al-harnisch-vp-of-growth-at-prolific-interactive): An interview with Prolific, our partner who supports product teams at SoulCycle, Gap, and Jet.
- [It’s Almost Time For Growth Clinic: Got Data?](https://amplitude.com/blog/almost-time-growth-clinic-got-data): /2016/07/13/almost-time-growth-clinic-got-data
- [Common Questions About Migrating From GA to Amplitude - Adam Greco](https://amplitude.com/blog/amp-ga-questions): Get the answers to the most commonly asked questions about migrating from Google Analytics to Amplitude Analytics.
- [Amplify 2019 Highlights](https://amplitude.com/blog/amplify-2019-highlights): The top six highlights from Amplify 2019, our premier product and growth conference in San Francisco.
- [Who’s Speaking at Amplify 2019?](https://amplitude.com/blog/amplify-2019-speakers): Amplify 2019 is coming up quickly and we're proud to host the leading authorities on product and growth. Here are this year’s speakers.
- [Go Limitless at Amplify 2020, the Virtual Conference for Product Leaders](https://amplitude.com/blog/amplify-2020-no-limits): Register for free for the must-attend event for product and growth leaders
- [Announcing Amplify 2022: Live From Las Vegas](https://amplitude.com/blog/amplify-2022): Join Amplify in person (or online) in Las Vegas from May 24–26. Amplify 2022 is the #1 product and growth conference around the globe.
- [7 Reasons Why I’m Amped to Attend Amplify 2022 - Elena Verna](https://amplitude.com/blog/amplify-2022-elena-verna): Ready to connect back in person with iconic leaders in product and growth? Come with Elena Verna to Amplify, May 24-25, in Las Vegas.
- [Amplify 2022: Learning, Community… and Hasan Minhaj](https://amplitude.com/blog/amplify-2022-keynotes-hasan-minhaj): Don’t miss Amplify, May 24-26 in Las Vegas. Hasan Minhaj will be closing out the #1 product and growth conference
- [What’s New—Amplify 2022 Product Launches](https://amplitude.com/blog/amplify-2022-product-launch-recap): Get a recap of the exciting announcements made on stage at Amplify 2022—new features and products from the leader in digital analytics.
- [Amplify 2022: The Power of Data-Driven Products - Amplitude](https://amplitude.com/blog/amplify-announcements-2022): Amplitude CEO Spenser Skates shares highlights from Day 1 of Amplify, the #1 product and growth conference.
- [See Who's Speaking at Amplify: Jake Knapp, Gibson Biddle, Tatyana Mamut & More](https://amplitude.com/blog/amplify-product-manager-conference-speakers): At Amplify on October 9th, learn from industry leaders whose bright ideas have transformed the way we build—and ultimately launch—products and user experiences.
- [Amplifying Global Change With the Slack/Amplitude Integration](https://amplitude.com/blog/amplifying-global-change): How Change.org uses Slack’s integration with Amplitude to understand global trends and increase data literacy.
- [Amplitude Account-Based Marketing (ABM) Integration - Adam Greco](https://amplitude.com/blog/amplitude-abm): Learn how to see in Amplitude which companies are viewing your digital properties through Amplitude - ABM integration.
- [Introducing Amplitude Academy Badges—Analytics Certification](https://amplitude.com/blog/amplitude-academy-badges): Learn about Amplitude Academy Badges, designed to help you acquire industry-recognized Amplitude and analytics skills. Use these badges to build your credentials.
- [Amplitude acquires Command AI](https://amplitude.com/blog/amplitude-acquires-command-ai): Amplitude acquires Command AI. Amplitude will integrate Command AI’s cutting-edge user assistance platform to drive customer success
- [Amplitude Acquires InfiniGrow to Expand Marketing and Revenue Capabilities](https://amplitude.com/blog/amplitude-acquires-infinigrow): Amplitude adds InfiniGrow’s AI marketing and revenue technology to offer more value to more teams.
- [Amplitude Acquires Iteratively to Proactively Improve Data Quality](https://amplitude.com/blog/amplitude-acquires-iteratively): Learn more about Amplitude’s acquisition of Iteratively, a data planning solution that eliminates human error during analytics instrumentation.
- [Amplitude Acquires Kraftful to Power Customer-First Product Building](https://amplitude.com/blog/amplitude-acquires-kraftful): Amplitude will integrate Kraftful's Voice of Customer technology to unite quantitative user behavioral data and qualitative user feedback.
- [Amplitude Adobe Launch Extension - Adam Greco](https://amplitude.com/blog/amplitude-adobe-extension): Learn how your organization can leverage past data layer work done in Adobe Launch to easily send data into Amplitude.
- [Get to Know Amplitude’s New Always-On Data Analysts](https://amplitude.com/blog/amplitude-ai-agents-launch): Discover how Amplitude AI Agents help product, growth, and data teams turn questions into action without manual dashboards, reports, or replay review.
- [Amplitude Analytics Update: Ant-Man Edition](https://amplitude.com/blog/amplitude-analytics-update-ant-man-edition): Two-Event Segmentation, Funnels, <24 Hour Conversion Windows, Store Property Values in Arrays, and User Property Operations.
- [Scaling Digital Experiences with Amplitude and AppsFlyer Audiences](https://amplitude.com/blog/amplitude-and-appsflyer-audiences): Announcing Appsflyer's new Audiences integration with Amplitude.
- [Amplitude Is Going to AfroTech: Powering the Next Wave of Founders](https://amplitude.com/blog/amplitude-at-afrotech): Get an in-person demo of how Amplitude AI Agents is transforming the customer experience at AfroTech, the annual conference where culture meets computation.
- [Multi-touch Attribution in Amplitude - Adam Greco](https://amplitude.com/blog/amplitude-attribution): Learn how you can take advantage of the new marketing and product attribution features that have been added to Amplitude Analytics.
- [Discover and Target Users Like Never Before with Amplitude Audiences](https://amplitude.com/blog/amplitude-audiences): Amplitude Audiences lets you segment, activate, and target users with personalized content to help drive engagement and growth.
- [Amplitude is a Launch Partner for the AWS Digital Customer Experience Competency Program](https://amplitude.com/blog/amplitude-aws-digital-customer-experience): The Competency Partner designation is the highest level of endorsement from AWS and recognizes Amplitude as an industry leader.
- [Amplitude and Braze: A Partnership Grounded in Better Customer Experiences](https://amplitude.com/blog/amplitude-braze-customer-experiences): Discover how Amplitude and Braze work together to drive personalization and better business outcomes. Register for Braze Forge.
- [Amplitude Cofounders Included in Forbes 30 Under 30](https://amplitude.com/blog/amplitude-cofounders-included-forbes-30-30): Spenser and Curtis are part of an all-star class that includes peers from companies like Envoy, Zapier, Slack, and LinkedIn.
- [Harnessing the Power: An Interview with Jeffrey Wang on Amplitude's Cultural Values](https://amplitude.com/blog/amplitude-cultural-values): Discover how humility, ownership, and growth mindset shape Amplitude and empower Ampliteers to achieve remarkable success in an interview with Jeffrey Wang, Co-Founder and Chief Architect.
- [Meet Amplitude CDP, the First Insights-Driven Customer Data Platform](https://amplitude.com/blog/amplitude-customer-data-platform): Accelerate the data-to-insights-to-action loop for digital teams with a CDP that natively integrates with the leading digital analytics solution.
- [5 Ways to Collaborate on Amplitude Dashboards & Charts](https://amplitude.com/blog/amplitude-dashboards-charts): These features will help you and your team communicate and collaborate on insights in Amplitude with more speed, visibility, and clarity.
- [Amplitude’s Commitment to Diversity and Inclusion](https://amplitude.com/blog/amplitude-diversity-inclusion): Diverse thoughts come from diverse individuals. Diverse teams help to build better products and better companies.
- [We're Donating 1/2 of our Revenue from New Customers to Watsi](https://amplitude.com/blog/amplitude-donating-half-new-revenue-to-watsi): There are many great non-profits out there to choose from, but we quickly zeroed in on Watsi.
- [Amplitude Expands AI Visibility Tool](https://amplitude.com/blog/amplitude-expands-ai-visibility): Explore the most recent updates to Amplitude AI Visibility, including content generation, AI chat-driven segmentation, better UI, and improved reliability.
- [Announcing CUPED Availability in Experiment: Ensure Reliable Results for Every Test](https://amplitude.com/blog/amplitude-experiment-cuped): Learn how Amplitude Experiment reduces experiment variance automatically with CUPED, an advanced statistical technique.
- [Build Great Digital Products with Amplitude](https://amplitude.com/blog/amplitude-experiment-enterprise-feature-management): Learn how Amplitude enables engineering teams to quantify their impact every time they ship new code all in one platform. 
- [Building a Great Experience in Amplitude Experiment](https://amplitude.com/blog/amplitude-experiment-updates): Deliver impactful product changes and drive decisions through a better experimentation process with Amplitude Experiment
- [Amplitude + Figma: Make What Matters](https://amplitude.com/blog/amplitude-figma-mcp-connector): Design smarter with Amplitude and Figma Make. Use AI and product analytics together to prototype, test, and learn faster.
- [Give Your Startup the Gift of Free Analytics](https://amplitude.com/blog/amplitude-free-platform): Amplitude's free analytics platform stands out as a winning Mixpanel alternative this holiday season, especially with their recent event limit reduction.
- [Amplitude is Ready for the GDPR](https://amplitude.com/blog/amplitude-gdpr): We’ve made the following updates to our product to comply with the new requirements put in place by the GDPR.
- [Discover How Amplitude Helps LogMeIn Drive Company Growth | Amplitude](https://amplitude.com/blog/amplitude-helps-logmein-drive-company-growth): Discover the insights that Amplitude's Product Intelligence platform gave LogMeIn to iterate and create immediately impactful changes in their products.
- [Using Behavioral Analytics for Growth with the Amplitude App on HubSpot](https://amplitude.com/blog/amplitude-hubspot-behavioral-analytics): Explore how data-driven teams use behavioral analytics from the Amplitude app for HubSpot to better understand customers’ motivations and drive growth.
- [Announcing Amplitude's Integration with Hightouch](https://amplitude.com/blog/amplitude-integration-with-hightouch): With a few clicks, you can sync data from data warehouses directly to Amplitude to perform deeper analysis and better understand user behavior.
- [Amplitude Releases New Research in Japan: Marketers are Unlocking Efficiency, Results, and Career Growth ](https://amplitude.com/blog/amplitude-japan-research): Amplitude released a new survey of 500 Japanese marketers, which reveals how teams are benefiting from AI. Get the insights from the data
- [We Wrote a Kid’s Story Explaining Amplitude](https://amplitude.com/blog/amplitude-kids-story): See how the Amplitude Design team took inspiration from a virtual offsite to create a short story explaining Amplitude in the style of a kid’s book.
- [Amplitude + Lovable: Launch, Learn, Repeat](https://amplitude.com/blog/amplitude-lovable-mcp-connector): Connect Amplitude MCP to Lovable to understand user behavior, spot frictions, and ship better updates without leaving your builder.
- [Build Loyalty with an Analytics Platform That Inspires Confidence](https://amplitude.com/blog/amplitude-loyalty-program): Read how Amplitude enables a maturing team to explore opportunities to build their loyalty program and connect app users with their brand.
- [Introducing the Future of Digital Analytics](https://amplitude.com/blog/amplitude-made-easy): Data doesn’t have to be hard to use. Amplitude Made Easy is a reimagined experience with new features that radically simplify digital analytics.
- [Amplitude's New Marketing Analytics Features - Adam Greco](https://amplitude.com/blog/amplitude-marketing-analytics): Learn about Amplitude's new marketing analytics features and how they can help enable powerful use cases between marketing and product teams.
- [Introducing Amplitude MCP: Unlock Behavioral Insights Everywhere You Work](https://amplitude.com/blog/amplitude-mcp): Discover how Amplitude MCP brings behavioral context to AI tools like Claude and Cursor, enabling data-driven decisions in your existing workflows.
- [Introducing Amplitude on Amplitude](https://amplitude.com/blog/amplitude-on-amplitude): Learn how Amplitude uses its own platform to build experiences customers love. We use Amplitude to understand our customers, test ideas, act on insights, and drive growth.
- [Amplitude on Amplitude: How We Approach Learning as a Team](https://amplitude.com/blog/amplitude-on-amplitude-how-we-approach-learning-as-a-team): Like thousands of other teams, our journey to release a new feature started in Amplitude.
- [Amplitude + OpenAI: Get New Insights in ChatGPT via MCP](https://amplitude.com/blog/amplitude-openai-mcp-connector): Connect Amplitude data directly to the tools your team uses every day. OpenAI’s MCP connector eliminates traditional barriers to product data.
- [Amplitude Pathfinder: Ani Lopez’s Blueprint for Clean Data and Scalable Analytics](https://amplitude.com/blog/amplitude-pathfinder-ani-lopez): Learn how Ani Lopez migrated Unity from GA to Amplitude, prioritizing data governance to ensure clean, reliable analytics from day one.
- [Amplitude Pathfinder: Why Austin Costello is a Triple Threat Analyst](https://amplitude.com/blog/amplitude-pathfinder-austin-costello): Discover how analyst Austin Costello leverages soft skills to boost data adoption, empower teams, and improve business decisions.
- [Amplitude Pathfinder: How Dan Grainger Bet on Amplitude & Won](https://amplitude.com/blog/amplitude-pathfinder-dan-grainger): Learn how Dan Grainger led Haven's migration to Amplitude, focusing on user-friendly analytics and data governance for non-technical teams.
- [Amplitude Pathfinder: How Glenn Vanderlinden Builds Data Solutions like LEGO Bricks](https://amplitude.com/blog/amplitude-pathfinder-glenn-vanderlinden): Discover how Glenn Vanderlinden, co-founder of Human37, led a 60+ country GA4-to-Amplitude migration and built a thriving “hive mind” culture around data.
- [Amplitude Pathfinder: Jamie Dunbar Smyth’s Obsession with Growth ](https://amplitude.com/blog/amplitude-pathfinder-jamie-dunbar-smyth): Jamie shares why simple dashboards win, his onboarding exercise for new Amplitude users, and the attribution problem even he can’t fully solve.
- [Amplitude Pathfinder: How Josh Leigh Puts People First in Analytics](https://amplitude.com/blog/amplitude-pathfinder-josh-leigh): Discover how Josh Leigh at Zoom builds lasting dashboards, leverages the analytics community, and puts human connection at the center of business impact.
- [Amplitude Pathfinder: How Saish Redkar Mentors Analytical Passion in Others](https://amplitude.com/blog/amplitude-pathfinder-saish-redkar): Hear how Amplitude power user Saish Redkar builds scalable analytics systems, mentors data champions, and transforms organizations through product analytics expertise.
- [Amplitude Pathfinder: How Zach Phillips went from “IT Guy” to Analytics Leader ](https://amplitude.com/blog/amplitude-pathfinder-zach-phillips): Discover how Zach Phillips scaled Amplitude Analytics at Appfire, managing 100+ products with robust data governance and integration strategies.
- [Why Leading Brands Are Rethinking Analytics—Without Ditching Adobe](https://amplitude.com/blog/amplitude-plus-adobe): Learn why teams are complementing Adobe with Amplitude. See how unlocking self-serve insights allows more teams optimize the full customer journey. 
- [Amplitude Dashboard Outage: Post Mortem](https://amplitude.com/blog/amplitude-post-mortem): What happened, why the incident happened, and what we are doing to improve our processes for the future.
- [Amplitude Product Recap: Our Biggest Innovations in 2020 - Amplitude](https://amplitude.com/blog/amplitude-product-recap-our-biggest-innovations-in-2020): Learn about Amplitude’s premier product launches in 2020.
- [Release Notes: May (Part II)](https://amplitude.com/blog/amplitude-product-update): Here's what's new in Amplitude as of May 2017.
- [Amplitude Product Update: Hourly Segmentation, Shareable Links, Annotations, & More!](https://amplitude.com/blog/amplitude-product-update-hourly-segmentation-shareable-links): Hourly Segmentation, Event Flows Improvements, User Property Search, Shareable Links, Date Picker Improvements, Add Details to Annotations.
- [Solving the Customer Puzzle with Amplitude Profiles](https://amplitude.com/blog/amplitude-profiles): Enhance your existing user data by merging customer profile data from your warehouse.
- [Amplitude Raises $30M to Build the Next Generation Product Platform](https://amplitude.com/blog/amplitude-series-c): More important than funding, we’re delighted to share that we’re working with an amazing set of customers.
- [Slack + Amplitude: Making it easier for teams to share and discuss user insights](https://amplitude.com/blog/amplitude-slack-app): We’re very excited to share the Amplitude Slack app with our users, and as we continue to build out more features for Amplitude 2.0, we plan to incorporate many of them into our Slack integration.
- [Twice the Power: Amplitude and Snowflake Join Forces to Fuel AI-Powered Decisions in Coveo, Smitten, and a Digital Media Giant](https://amplitude.com/blog/amplitude-snowflake-ai): Discover how Coveo, Smitten, and a digital media leader leverage AI and data to unlock insights, boost engagement, and drive business success.
- [Announcing Amplitude’s Solution Partner Program](https://amplitude.com/blog/amplitude-solution-partner-program): Today, we are very pleased to announce the launch of the Amplitude Solution Partner Program.
- [Analyzing Intelligence and Insights To Stay Ahead of the Curve with Amplitude and Split](https://amplitude.com/blog/amplitude-split-integration): Amplitude and Split announce their enhanced integration to aid product and engineering teams to close the gap between feature delivery and user behavior.
- [How Amplitude Uses Amplitude for No-Code Web Experimentation](https://amplitude.com/blog/amplitude-team-web-experimentation): Learn how Amplitude’s team used the Web Experimentation tool to easily launch A/B tests and how you can do the same.
- [Release Notes: August 2016](https://amplitude.com/blog/amplitude-update-august-edition): Here's what's new in Amplitude in August 2016.
- [Amplitude Update: Black Widow Edition](https://amplitude.com/blog/amplitude-update-black-widow-edition): Learn how Compass (previously dubbed the Growth Discovery Engine) helps you find your product's "a-ha" moments.
- [Release Notes: May 2016](https://amplitude.com/blog/amplitude-update-may-edition): Here's what's new in Amplitude in May 2016.
- [Amplitude Update: Professor X Edition](https://amplitude.com/blog/amplitude-update-professor-x-edition): Updates including: Microscope, funnel conversion window controls, strict funnels, and removing Start Session and End Session events. 
- [Release Notes: March 2016](https://amplitude.com/blog/amplitude-update-shamrock-edition): Product and features update from Amplitude.
- [Release Notes: April 2016](https://amplitude.com/blog/amplitude-update-spring-edition): Here's what's new in Amplitude as of April 2016.
- [Release Notes: June 2016](https://amplitude.com/blog/amplitude-update-summer-edition): Here's what's new in Amplitude in June 2016.
- [Release Notes: February 2016](https://amplitude.com/blog/amplitude-update-valentines-edition): Updated features and changes to computing rentention.
- [Amplitude Update: Winter Edition](https://amplitude.com/blog/amplitude-update-winter-edition)
- [Inside Amplitude Made Easy: Designing a Stellar UX Revamp](https://amplitude.com/blog/amplitude-ux-revamp): Learn how Amplitude used research, testing, and iteration to create an intuitive navigation and improve user adoption with Amplitude Made Easy.
- [Top 5 Reasons Leading Companies Choose Amplitude Over Contentsquare](https://amplitude.com/blog/amplitude-vs-contentsquare): Learn why Amplitude’s fully unified analytics platform is the smarter choice over pieced-together solutions like Contentsquare and Heap.
- [Amplitude vs GA4 Webinar Recap: The Need to Know Insights in 4 Minutes](https://amplitude.com/blog/amplitude-vs-ga4-webinar-recap): Discover the differences between Amplitude and GA4 with our webinar recap. Learn which one is the right fit for your business needs and how to get the most out of your data insights.
- [How is Amplitude Different from Google Analytics?](https://amplitude.com/blog/amplitude-vs-google-analytics): Growth Designer Lex Roman breaks down the main differences between Amplitude and Google Analytics, and how they impact product teams.
- [Making the Complex, Easy: Self-Service A/B Testing Is Here!](https://amplitude.com/blog/amplitude-web-experimentation-launch): Learn how Amplitude Web Experimentation brings self-service experimentation to growth teams, web product managers, and marketers to maximize conversion rates.
- [Amplitude Wins Gold in “Support Team of the Year”](https://amplitude.com/blog/amplitude-wins-gold-in-support-team-of-the-year): Amplitude was honored with a Gold Stevie Award at the 18th annual American Business Awards.
- [The Amplitude Integration Portal: Connecting Your Data Ecosystem ](https://amplitude.com/blog/amplitude.com/blog/integration-portal): Give your teams a more complete picture of the customer by enabling them to create integrations that seamlessly connect Amplitude to the tools and platforms they already use.
- [Amplitude’s Commitment to Privacy and the GDPR](https://amplitude.com/blog/amplitudes-commitment-privacy-gdpr): The GDPR is considered to be the most significant piece of European data protection legislation to be introduced in the European Union (EU) in 20 years and will replace the the 1995 Data Protection Di
- [Amplitude's Month of AI - Amplitude](https://amplitude.com/blog/amplitudes-month-of-ai): We're excited to announce our AI + Product Hackathon and a brand new design partner program. Be sure to sign up below!
- [Launching The Ampys 2025: Submit today!](https://amplitude.com/blog/ampys-awards-launch-2025): Begin your journey to recognition—submit your nominations for The Ampys and showcase your impact with data-driven insights transforming digital innovation.
- [Analytics in 2015: A Year in Review](https://amplitude.com/blog/analytics-2015-year-review): More and more people are recognizing the value of using simple, self-service analytics platforms, as demonstrated by the hundreds of millions in capital that such companies have raised this year alone
- [Digital Analytics Platform Buyer's Guide - Adam Greco](https://amplitude.com/blog/analytics-buyers-guide): Learn what things you should consider when evaluating digital analytics platforms during this time of change in our industry.
- [Switching Away from Google Analytics to Mature Our Analytics Culture at Unity](https://amplitude.com/blog/analytics-culture-unity): Read how Unity quickly rolled out Amplitude Analytics and Experiment to perform more sophisticated analysis.
- [How to Build the Perfect Analytics Dashboard (7 Examples)](https://amplitude.com/blog/analytics-dashboard): Build your first analytics dashboard by following our step-by-step guide that explains what makes an effective analytics dashboard and how to implement it.
- [All-Access Analytics: Unlocking a Data-Driven Culture and $250K in Savings with Amplitude](https://amplitude.com/blog/analytics-data-culture-savings): Discover how a global consumer brand used Amplitude Analytics to save $250K, boost cost per acquisition efficiency by 30%, and empower global teams with smarter insights.
- [Analytics that Doesn’t Compromise on Data Integrity](https://amplitude.com/blog/analytics-data-integrity): One of the top reasons that people don’t use analytics to make decisions is that they don’t trust the data. We think that's a problem.
- [A 5 Step Guide to Sustainable Analytics Instrumentation](https://amplitude.com/blog/analytics-instrumentation): Data instrumentation is critical for long-term analytics success, yet it's so often overlooked.
- [How an Analytics Makeover Saved a Beauty Subscription Service $200K/Year](https://amplitude.com/blog/analytics-makeover-saved-200k-dollars): See how a global beauty subscription service uses Amplitude to save $200K annually, improve retention, and drive smarter, data-backed decisions.
- [Leveraging Analytics to Achieve Product-Market Fit ](https://amplitude.com/blog/analytics-product-market-fit): Learn how to leverage analytics to sustainably scale your startup and find product market fit in this discussion featuring Partner at Uptech Studios Matthew New. 
- [How Great Product Companies are Transforming their Product Analytics Stack](https://amplitude.com/blog/analytics-stack): Join the likes of Disney, Booking.com, Hubspot, Twitter, YP, Microsoft and others who have invested in building out their product analytics stack.
- [Turning Analytics into a Team Sport at WeWork](https://amplitude.com/blog/analytics-team-sport-wework): Read how one data scientist broke down barriers and made product analytics a team sport.
- [Is Your Digital Analytics Tech Stack a Frog in Boiling Water? - Adam Greco](https://amplitude.com/blog/analytics-tech-stack): Verify that your digital analytics tech stack is built for the future, not the past by re-assessing the functionality you need periodically.
- [Best Practices to Follow When Creating or Evolving Your Analytics Tracking](https://amplitude.com/blog/analytics-tracking-practices): Follow these tracking plan best practices to get high-quality, ready-to-use data and take your team's analytics game to the next level.
- [How to Turn Your Analytics Tracking into an Ongoing Collaborative Process](https://amplitude.com/blog/analytics-tracking-process): Learn how to create a collaborative process for analytics tracking, and identify the key stakeholders and the roles they should play.
- [Get Into the Groove of Product-Led Growth Through Data Democratization](https://amplitude.com/blog/anghami-data): Explore how Anghami learned the importance of data-driven work and decision-making with their adoption of Amplitude.
- [Add Data to Cart: How Ankorstore Ended Data Bottlenecks with Amplitude](https://amplitude.com/blog/ankorstore-ended-data-bottlenecks-with-amplitude): Learn how Ankorstore’s teams make autonomous decisions, leveraging enriched data from Amplitude to accelerate feature delivery and drive topline growth.
- [Announcing Amplitude’s Inaugural Pioneer Awards](https://amplitude.com/blog/announcing-amplitudes-inaugural-pioneer-awards): Celebrating our customer “pioneers” and their accomplishments over the past year
- [The Answer Economy: Marketing’s Next AI Adventure](https://amplitude.com/blog/answer-economy): Search is changing. In the Answer Economy, speed-to-insight wins. Learn how marketers can lead with clarity, action, and real-time decision-making. 
- [The Anti-Influencer Marketing Strategy to Grow Your Community](https://amplitude.com/blog/anti-influencer-marketing-strategy): This post is part of our Product Innovator Series that explores what it takes for businesses to survive and thrive in the product-led era.
- [New Insights Lead to Increased Conversions for Credit Card Offers](https://amplitude.com/blog/aplazame-increase-conversions): Learn how startup Aplazame maximized a growth opportunity using Amplitude dashboards, funnel analytics, and A/B testing to improve conversions and transparency.
- [The Future of Apps Is Apps With Analytics](https://amplitude.com/blog/app-analytics): Here are some common app problems that we think a lot about at Amplitude.
- [Read This Before You Launch: Are You Sabotaging Your App Downloads? | Amplitude](https://amplitude.com/blog/app-downloads): Learn what you might be doing wrong or haven't thought about that could doom your product before it even launches.
- [Why You Need App Install and Uninstall Metrics](https://amplitude.com/blog/app-install-uninstall-metrics): To understand the value of the different customers you’re bringing in, you need to look at your app install and uninstall metrics in the context of user retention.
- [Is Your App Ready for iOS 10?](https://amplitude.com/blog/app-ready-ios-10): Here are four iOS 10 updates that may affect your app’s user engagement.
- [How Appfire Developed and Evangelized a Common Activation Methodology](https://amplitude.com/blog/appfire-amplitude-activation):  Read how adopting Amplitude Analytics helped Appfire standardize their activation methodology across 38 apps.
- [How Strong Instrumentation Lays the Groundwork for Product-led Growth at Appfire](https://amplitude.com/blog/appfire-amplitude-instrumentation): Read how the robust data governance and scalability of Amplitude Analytics enabled teams to iterate effectively and link user behavior improvements to increased conversions.
- [What’s Growing Faster: Apps or Websites? - Amplitude Labs](https://amplitude.com/blog/apps-vs-website-growth): See the exclusive Amplitude data that shows exactly where app and website usage is taking off across six different industries.
- [Release Notes: April 2017](https://amplitude.com/blog/april-amplitude-product-update): Here's what's new in Amplitude as of April 2017.
- [The Story of Ask Amplitude](https://amplitude.com/blog/ask-amplitude): Get a behind-the-scenes look at how the engineering team at Amplitude developed an LLM-based AI-powered chart-building feature, Ask Amplitude. 
- [Asking Better Questions](https://amplitude.com/blog/asking-better-questions): At Amplitude, I facilitate lots of workshops. Many of these workshops center around deciding what to measure. This starts, of course, with asking good questions. Good questions help teams focus their 
- [AskNicely Cuts Analysis Time by 75% with Amplitude AI](https://amplitude.com/blog/asknicely-amplitude-ai): Learn how AskNicely drove efficiency and improved NPS by bringing product analytics to every team.
- [5 Strategies for Attracting and Onboarding Users to Finserv Platforms](https://amplitude.com/blog/attract-onboard-finserv-users): Learn five strategies for acquiring and onboarding new customers to finserv platforms. 
- [A Beginner's Guide to Attribution Model Frameworks](https://amplitude.com/blog/attribution-model-frameworks): Read our beginner’s guide to attribution models to learn the difference between the different types and how to decide which one to use.
- [Attrition & Retention Analytics to Increase Repeat Buyers](https://amplitude.com/blog/attrition-retention-analytics): Explore the essential retention and attrition metrics, learn how to analyze them, and what you need to do to improve your churn rate.
- [Release Notes: August 2017](https://amplitude.com/blog/august-2017-product-release): Here's what's new in Amplitude as of August 2017.
- [The Data Disconnect: How Australian Businesses Can Move Beyond Gut Instinct ](https://amplitude.com/blog/australia-data-disconnect-survey): Learn about the disconnect among Aussie businesses between their desire to use data and how they are using it, and what you can do to embrace data-driven work.
- [Head of Marketing Technology, Ramp](https://amplitude.com/blog/author/Austin-Hay-reforge): Austin Hay is a Reforge expert who is currently the Head of Marketing Technology at Ramp and who founded the Marketing Technology Academy.
- [Jeremy Grinbaum](https://amplitude.com/blog/author/Jeremy-Grinbaum): Jeremy Grinbaum is the Vice President of EMEA South at Amplitude. Jeremy leads the strategy and execution of Amplitude’s business in France, Southern Europe, the Middle East, and Africa.
- [SVP of Product, Webflow](https://amplitude.com/blog/author/Jiaona-Zhang-JZ): Jiaona Zhang (JZ) is a Reforge Expert and the SVP of Product at Webflow where she leads the product management, design, research, product analytics, product operations, and partnerships teams. She has
- [Country Manager for Japan, Amplitude](https://amplitude.com/blog/author/Kaori-Nieda): With more than 30 years of experience, Kaori Nieda leads the strategy and execution of Amplitude's growing business in Japan.
- [Lee Edwards, Vice President, EMEA at Amplitude](https://amplitude.com/blog/author/Lee-Edwards): Lee Edwards is the Vice President, EMEA at Amplitude.
- [Ben Lauzier former VP of Product and Growth at Thumbtack](https://amplitude.com/blog/author/Reforge-Ben-Lauzier): Ben is an Executive in Residence expert at Reforge. Ben was the VP of Product and Growth at Thumbtack where he rebuilt the Product team and Thumbtack's Growth levers, re-architected the revenue model,
- [Head of Product at CAFU](https://amplitude.com/blog/author/aadam-zaidi): Aadam Zaidi is the Head of Product at CAFU. Focusing on bringing new products and services to life, and scaling them into new markets, he connects the dots between strategy, design, development, and g
- [Aaron Cheung, Solutions Engineer, Amplitude](https://amplitude.com/blog/author/aaron-cheung): Check out the blog posts from Aaron Cheung, Solutions Engineer, Amplitude. Aaron is a Solutions Engineer/Consultant with 3.5+ years of B2B SAAS pre-s...
- [Abbie Kouzmanoff, Senior Product Manager](https://amplitude.com/blog/author/abbie-kouzmanoff): Check out the blog posts from Abbie Kouzmanoff, Senior Product Manager. Abbie is a senior product manager at Amplitude, where she focuses on helpi...
- [Co-Founder & Chief Product Officer, Pictory](https://amplitude.com/blog/author/abid-mohammed): Abid Mohammed is a Co-Founder & Chief Product Officer at Pictory. As a growth strategy leader with a track record of growing technology businesses, he has a strong go-to-market planning and execution 
- [Co-Founder & CEO, Correcto](https://amplitude.com/blog/author/abraham-lopez-lee): Blog author Abraham is the Co-Founder & CEO at Correcto. Correcto’s AI-powered Chrome extension ensures every users’ writing is clear, confident, and on point.
- [Adam Bonefeste, Senior Content Marketing Manager, Amplitude](https://amplitude.com/blog/author/adam-bonefeste): Adam is a senior content marketing manager at Amplitude. He writes about how data teams can use technology to answer questions about their customers and products.
- [Adam Greco, Product Evangelist](https://amplitude.com/blog/author/adam-greco): Check out the blog posts from Adam Greco, Product Evangelist. Adam Greco is one of the leading voices in the digital analytics industry.
- [Lead Product Analyst, Thrive Market](https://amplitude.com/blog/author/adam-watson):  Adam Watson is a Lead Product Analyst at Thrive Market.
- [Aditya Vempaty, Former Head of Marketing](https://amplitude.com/blog/author/aditya-vempaty): Check out the blog posts from Aditya Vempaty, Former Head of Marketing. As the former head of marketing at Amplitude, I had the privilege of hirin...
- [Adrian Gregory, Director of Customer Success, EMEA](https://amplitude.com/blog/author/adrian-gregory): Check out the blog posts from Adrian Gregory, Director of Customer Success, EMEA. Adrian is the Director of Customer Success, EMEA.
- [Adrien Dulong, COO, Omada](https://amplitude.com/blog/author/adrien-dulong): As the COO at Omada, Adrien is tasked with overseeing daily operations, playing a pivotal role in implementing Omada's overall strategy. 
- [Product Manager, Health, ACKO](https://amplitude.com/blog/author/agastya-sanjai): Agastya Sanjai is a Product Manager at ACKO. He is passionate about putting products into the hands of people and engaging in entrepreneurial, interdisciplinary projects that can make a difference in 
- [Customer Success Manager, AB180](https://amplitude.com/blog/author/ahn-sang-hyeon): 세션 리플레이로 유저 이탈 지점 파악하여 인수증 작성 완료율 3배 향상시키기
- [VP Product, Tickertape](https://amplitude.com/blog/author/akash-mehta): Akash Mehta is a VP of Product at Tickertape. He has 6+ years of experience in investments, strategy, and fin-tech entrepreneurship, constantly learning from his endeavors. 
- [Akhil Prakash, Senior Machine Learning Scientist, Amplitude](https://amplitude.com/blog/author/akhil-prakash): Check out the blog posts from Akhil Prakash, Senior Machine Learning Scientist, Amplitude. Akhil is a senior ML scientist at Amplitude. He focuses on using statistic...
- [Product Manager, Scripbox](https://amplitude.com/blog/author/akshay-rao): Akshay Rao is a Product Manager at Scripbox. He specializes in business solutions supported by robust and well thought-out technology. 
- [Al Harnisch, VP of Growth, Prolific Interactive](https://amplitude.com/blog/author/al-harnisch): Check out the blog posts from Al Harnisch, VP of Growth, Prolific Interactive. I have extensive experience working with SaaS startups, agencies, and Fort...
- [Alan Hili, Product Manager at Jumbo Interactive Limited](https://amplitude.com/blog/author/alan-hili): Check out the blog posts from Alan Hili, Product Manager at Jumbo Interactive Limited. Alan Hili is a Product Manager at Jumbo Interactive Limited. He is working...
- [Alan Ibrahim,  Director of Customer Success](https://amplitude.com/blog/author/alan-ibrahim): Check out the blog posts from Alan Ibrahim,  Director of Customer Success. Alan is Amplitude's Director of Customer Success, where he leads our North...
- [Alan Okada, Senior Product Manager, Amplitude](https://amplitude.com/blog/author/alan-okada): Check out the blog posts from Alan Okada, Senior Product Manager, Amplitude. Alan Okada is a senior product manager at Amplitude. Previously, he was a ...
- [Alankrita Priya, Product Management Associate at the Auerbach Global-Impact Foundation](https://amplitude.com/blog/author/alankrita-priya): Check out the blog posts from Alankrita Priya, Product Management Associate at the Auerbach Global-Impact Foundation. Alankrita Priya is a Product Management Associate at the Auerbach Global-I...
- [UX Designer, IBM Cloud](https://amplitude.com/blog/author/alena-bushuyeva): Alena Bushuyeva is a UX Designer at IBM Cloud. She contributes as a UX and UI designer, providing input from conducting user research and competitive analysis and data synthesis to providing rapid pro
- [Alex Birkett, Growth Marketer at HubSpot](https://amplitude.com/blog/author/alex-birkett): Check out the blog posts from Alex Birkett, Growth Marketer at HubSpot. Alex Birkett is a Growth Marketing Marketer at HubSpot. Formerly, he worke...
- [Alexander Magnusson, Manager of Data Analytics at Brainly and Founder of Magnusson Analytica](https://amplitude.com/blog/author/alexander-magnusson): Check out the blog posts from Alexander Magnusson, Manager of Data Analytics at Brainly and Founder of Magnusson Analytica. Alexander Magnusson is a Manager of Data Analytics at Brainly and the Foun..
- [General Manager, Head of Growth Platform and AI, Square](https://amplitude.com/blog/author/alexander-statnikov): Alexander Statnikov is the General Manager, Head of Growth Platform and AI at Square. He is an accomplished AI, data, and product executive with 25 years of experience, who excels at leading diverse, 
- [Senior Manager, Field Marketing Manager, Amplitude](https://amplitude.com/blog/author/alexandra-szynkarski): Alexandra Szynkarski is in charge of Field Marketing for Southern Europe at Amplitude. She has 10 years experience working with customers to evangelise their use cases.
- [Alexandre Bernard, Head of Data at Cafeyn](https://amplitude.com/blog/author/alexandre-bernard): Check out the blog posts from Alexandre Bernard, Head of Data at Cafeyn. Alexandre Bernard is currently the Head of Data at Cafeyn. Alexandre is a ...
- [Alice Leducq, Product Director at 360Learning](https://amplitude.com/blog/author/alice-leducq): Check out the blog posts from Alice Leducq, Product Director at 360Learning. Alice is currently the Product Director at 260Learning. She is a jack of a...
- [Product Marketing Manager](https://amplitude.com/blog/author/alicia-chang): Alicia Chang is a Product Marketing Manager at Amplitude. Alicia writes about how marketing teams can get the most out of their AI and analytics.
- [Alicia Shiu, Growth Product Manager](https://amplitude.com/blog/author/alicia-shiu): Check out the blog posts from Alicia Shiu, Growth Product Manager. Alicia is a Growth Product Manager at Amplitude, where she works on projec...
- [Alon Wertheimer, VP of Marketing at Truebill ](https://amplitude.com/blog/author/alon-wertheimer): Check out the blog posts from Alon Wertheimer, VP of Marketing at Truebill . Alon Wertheimer is currently the VP of Marketing at Truebill. Previously h...
- [Senior Manager Digital Product and Experience at DeFacto](https://amplitude.com/blog/author/alperen-ates): Alperen Ateş, Senior Manager Digital Product and Experience, DeFacto. He is leading a cross-functional team of Product Owners and UI/UX Designers, directing the complete lifecycle and strategy of a co
- [Co-Founder and CPO of Clevergy](https://amplitude.com/blog/author/alvaro-perez-bello): Alvaro is an industrial engineer with more than 8 years building B2B products. He has extensive experience in IoT and ML product development.
- [Aly McGue, Senior Customer Marketing Manager](https://amplitude.com/blog/author/alymcgue): Check out the blog posts from Aly McGue, Senior Customer Marketing Manager. Aly McGue is the Senior Customer Marketer at Amplitude. She focuses on bui...
- [Amanda Hamilton](https://amplitude.com/blog/author/amanda-hamilton): Amanda Hamilton focuses on collaboration between marketing and dev teams, ensuring the products they use and projects they tackle drive the biggest wins.
- [Amanda Sime](https://amplitude.com/blog/author/amanda-sime): Amanda Sime is the Customer Experience Strategy Lead at Amplitude. She shapes CX strategy and partners across orgs to design and scale AI-powered solutions.
- [Business Intelligence Analyst - Lifecycle Marketing Data Science, Square](https://amplitude.com/blog/author/anas-farah): Anas Farah is a data scientist at Square and an active member of the Amplitude community.
- [Anastasia Fullerton, Senior Product Marketing Manager](https://amplitude.com/blog/author/anastasia-fullerton): Check out the blog posts from Anastasia Fullerton, Senior Product Marketing Manager. Anastasia is passionate about sharing powerful stories and sour candy (if ...
- [Lead Product Manager—Growth, Appfire](https://amplitude.com/blog/author/anastasia-kusmartseva): Anastasia Kusmartseva is a Lead Product Manager—Growth at Appfire. By implementing a PLG strategy, Anastasia and her team have seen enormous activation growth from where they started to where they are
- [Andrae Washington, Startup Programs Manager, Amplitude](https://amplitude.com/blog/author/andrae-washington): Andrae is Amplitude's Startup Programs Manager, focused on empowering pre-seed to Series A startups, as well as building out our venture partners ecosystem...
- [Andrea Wang, Principal Product Manager, Growth](https://amplitude.com/blog/author/andrea-wang): Check out the blog posts from Andrea Wang, Principal Product Manager, Growth. Andrea is a Principal Product Manager, Growth at Amplitude, driving produc...
- [Andrew Ofstad, Co-founder and CPO, Airtable](https://amplitude.com/blog/author/andrew-ofstad): Check out the blog posts from Andrew Ofstad, Co-founder and CPO, Airtable. Andrew Ofstad is the co-founder and Chief Product Officer of [Airtable](ht...
- [Andrew Seipp, Director of Growth Marketing, McGaw.io](https://amplitude.com/blog/author/andrew-seipp): Check out the blog posts from Andrew Seipp, Director of Growth Marketing, McGaw.io. Andrew Seipp is the Director of Growth Marketing at McGaw.io. He creates a...
- [Andrew Thomas, Andrew is the Growth Product Manager at CloudApp](https://amplitude.com/blog/author/andrew-thomas): Check out the blog posts from Andrew Thomas, Andrew is the Growth Product Manager at CloudApp. Andrew is currently the Growth Product Manager at CloudApp. He leads Cloud...
- [Senior Product Analyst, Carwow](https://amplitude.com/blog/author/andy-marnoch): Andy Marnoch is a Senior Product Analyst at Carwow. With 8 years of experience in analytics within multiple industries, his expertise includes knowledge of a wide range of analysis techniques and lang
- [Senior Data Engineer, Strategy & Analytics, Unity](https://amplitude.com/blog/author/ani-lopez): Ani Lopez is a Senior Data Engineer, Strategy & Analytics at Unity. With a unique and disruptive view of data and analytics, Ani has helped companies collect, transform, and make sense of their data f
- [Anika Sierk, PhD, Head of Data at Unmind](https://amplitude.com/blog/author/anika-sierk): Check out the blog posts from Anika Sierk, PhD, Head of Data at Unmind. Anika Sierk, PHD, is the Head of Data at Unmind. She is passionate about l...
- [Sr. Director, Marketing Strategy and Operations, Coursera](https://amplitude.com/blog/author/anish-jariwala): Anish is a Senior Director, Marketing Strategy and Operations at Coursera. He is a data-driven, hands-on marketing leader with strategy, operations, and leadership skills developed from a range of ind
- [Anita Mo](https://amplitude.com/blog/author/anita-mo): Anita Mo is a partner product marketing manager on the solutions marketing team at Amplitude.
- [Anna Zeman, Head of Growth Design, Amplitude](https://amplitude.com/blog/author/anna-zeman): Anna Zeman is the Head of Growth Design at Amplitude, where she played a pivotal role in launching Amp Easy and Amplitude Plus, reshaping the company’s approach to growth and design innovation. She re
- [Anton Cao, Engineering Intern](https://amplitude.com/blog/author/anton-cao): Check out the blog posts from Anton Cao, Engineering Intern. Anton Cao is an engineering intern at Amplitude. During his three month in...
- [Anuj Sharma blog contributor](https://amplitude.com/blog/author/anuj-sharma): Experienced Solutions Architect with background in consultation on CDPs and customer data management. Skilled in consulting on REST APIs, SDK instrumentation, building data taxonomy and data quality m
- [Archana Madhavan, Instructional Designer](https://amplitude.com/blog/author/archana-madhavan): Check out the blog posts from Archana Madhavan, Instructional Designer. Archana is an Instructional Designer on the Customer Education team at Amp...
- [Amplitude Director of Customer Advocacy and Community Ari Hoffman](https://amplitude.com/blog/author/ari-hoffman): Ari Hoffman is the Director of Customer Advocacy and Community at Amplitude.
- [Arjun Devgan](https://amplitude.com/blog/author/arjun-devgan): Check out the blog posts from Arjun Devgan. Arjun Devgan is a three-time VPCS who is responsible for customer retentio...
- [Arpit Choudhury, Founder, astorik](https://amplitude.com/blog/author/arpit-choudhury): Check out the blog posts from Arpit Choudhury, Founder, astorik. Arpit is working on bridging the gap between data people and non-data peop...
- [Product Analytics Lead, Hostinger](https://amplitude.com/blog/author/artur-bielaczyk): Artur is a seasoned analytics leader with over a decade of experience across telecom, gaming, and tech, currently leading the Product Analytics team at Hostinger. Artur is known for turning complex da
- [Aryan Naraghi, Head of Data Analytics at Restaurant Brands International (RBI)](https://amplitude.com/blog/author/aryan-naraghi): Check out the blog posts from Aryan Naraghi, Head of Data Analytics at Restaurant Brands International (RBI). Aryan Naraghi is the Head of Data Analytics at Restaurant Brands Internati...
- [Asavari Tayal, Director of Product, Amplitude](https://amplitude.com/blog/author/asavari-tayal): Check out the blog posts from Asavari Tayal, Director of Product, Amplitude. Asavari Tayal is director of product for Amplitude's personalization and a...
- [Ashley Doty, UX Researcher, Mobile Apps at Chick-fil-A.](https://amplitude.com/blog/author/ashley-doty): Check out the blog posts from Ashley Doty, UX Researcher, Mobile Apps at Chick-fil-A.. Ashley Doty is a User Experience Researcher of Mobile Apps at Chick-fil-A....
- [Ashley Stepien, VP of Marketing, Amplitude](https://amplitude.com/blog/author/ashley-stepien): Check out the blog posts from Ashley Stepien, VP of Marketing, Amplitude. Ashley is a marketing and growth leader currently serving as the VP of Mar...
- [Audrey Xu Leung, Solutions Consultant, Amplitude](https://amplitude.com/blog/author/audrey-xu-leung): Check out the blog posts from Audrey Xu Leung, Solutions Consultant, Amplitude. Audrey Xu is a solutions consultant at Amplitude, working with companies t...
- [Austin Welborn, Senior Customer Success Manager, Amplitude](https://amplitude.com/blog/author/austin-welborn): Check out the blog posts from Austin Welborn, Senior Customer Success Manager, Amplitude. Austin is a Customer Success Manager at Amplitude, where he works with cus...
- [VP of Product at Cisco Systems](https://amplitude.com/blog/author/balaji-venkatraman): Balaji Venkatraman is the VP of Product at Cisco Systems. He specializes in product design and management, company strategy, product evolution, and new product introduction.
- [Group Product Manager, iFood](https://amplitude.com/blog/author/barbara-gomes): Barbara Gomes is a Group Product Manager at iFood. Her focus is to help paint the bigger picture of product performance and user behavior with data by analyzing user journeys and considering how to st
- [Belinda Chiu, Senior Platform Specialist](https://amplitude.com/blog/author/belinda-chiu): Check out the blog posts from Belinda Chiu, Senior Platform Specialist. Belinda is a Senior Platform Specialist at Amplitude who champions the Pla...
- [Ben Brook, Co-Founder and CEO, Transcend](https://amplitude.com/blog/author/ben-brook): Check out the blog posts from Ben Brook, Co-Founder and CEO, Transcend. Ben Brook is the CEO and co-founder of Transcend, a data privacy technolog...
- [Benjamin Brandall, Head of Marketing at Chameleon](https://amplitude.com/blog/author/benjamin-brandall): Check out the blog posts from Benjamin Brandall, Head of Marketing at Chameleon. Benjamin Brandall is Head of Marketing at [Chameleon](https://www.trychame...
- [Former Emerging Enterprise Account Executive, Amplitude](https://amplitude.com/blog/author/bennett-brownlow): Bennett is an Emerging Enterprise AE at Amplitude.
- [Head of Growth, Livestorm](https://amplitude.com/blog/author/benoit-leggieri): Benoit Leggieri is the Head of Growth at Livestorm, where he leads acquisition, activation, and sales alignment. 
- [Senior Community Manager, Amplitude](https://amplitude.com/blog/author/beth-saunders): Beth leads engagement programs that foster connections within both the Amplitude community and the broader product analytics space. Before this role, she served as the Senior Data and Analytics Manage
- [Bethany Mangan, Associate Solutions Consultant, Amplitude](https://amplitude.com/blog/author/bethany-mangan): Check out the blog posts from Bethany Mangan, Associate Solutions Consultant, Amplitude. Bethany Mangan is an associate solutions consultant helping corporate busi...
- [Bhavik Patel, Founder and Managing Director, CAUSL](https://amplitude.com/blog/author/bhavik-patel): Check out the blog posts from Bhavik Patel, Founder and Managing Director, CAUSL. Bhav is the founder of CAUSL, a Product Measurement Consultancy that helps...
- [Bilal Mahmood, Head of Product](https://amplitude.com/blog/author/bilal-mahmood): Check out the blog posts from Bilal Mahmood, Head of Product. Bilal Mahmood is the Head of Product at Amplitude, leading development on ...
- [Blake Jackson, Recruiting Manager, Amplitude](https://amplitude.com/blog/author/blake-jackson): Check out the blog posts from Blake Jackson, Recruiting Manager, Amplitude. Blake Jackson is a Recruiting Manager at Amplitude leading a team supporti...
- [Brandon Khoo, Senior Product Manager, Amplitude](https://amplitude.com/blog/author/brandon-khoo): Check out the blog posts from Brandon Khoo, Product Manager, Amplitude. Brandon Khoo is a product manager at Amplitude, supporting the development...
- [Brian Abad, Head of Technical Support](https://amplitude.com/blog/author/brian-abad): Check out the blog posts from Brian Abad, Head of Technical Support. Finding ways to improve the customer experience across Support and Educati...
- [Team Lead, Barco](https://amplitude.com/blog/author/brian-chen): Brian Chen is a Team Lead at Barco. He is also the Technical Lead and Senior Software Engineer for ClickShare, Barco's award-winning wireless presentation and conferencing system.
- [Brian Giori](https://amplitude.com/blog/author/brian-giori): Blog author Brian Giori is head of engineering for Amplitude's MCP server and its experimentation platform. He's an AI enthusiast.
- [Brittany Shadduck, Manager, Learning Experience Design, Amplitude](https://amplitude.com/blog/author/brittany-shadduck): Brittany is the manager of the team behind all of the amazing educational content hosted on Amplitude Academy, including Amplitude’s badging and certification program. Prior to leading the team, she w
- [Senior Talent Operations Coordinator, Amplitude](https://amplitude.com/blog/author/brittney-lee): Brittney is the Talent Operations Coordinator and Early Careers Program Lead at Amplitude. She supports the operational aspects of the talent acquisition team and spearheads university recruiting effo
- [Bryan Parman, Former Director of Sales, EMEA](https://amplitude.com/blog/author/bryan-parman): Check out the blog posts from Bryan Parman, Former Director of Sales, EMEA. Bryan was formerly the Director of Sales, EMEA at Amplitude.
- [Sr. Director, Brand Marketing, Amplitude](https://amplitude.com/blog/author/brynn-haynam): Brynn Haynam is a brand builder who's always had a passion for the intersection of art and data, and for building world-class creative teams. Before Amplitude, Brynn built and led a brand team at Meda
- [Senior Product Manager, SafetyCulture](https://amplitude.com/blog/author/camilla-edwards): Camilla Edwards is a Senior Product Manager at SafetyCulture. She built a diverse skill set from securing funding, setting up financial operations and envisioning new products for a number of scaling 
- [Head of Digital & Performance Marketing, TicketSwap](https://amplitude.com/blog/author/candas-demir): Candas Demir is the Head of Digital & Performance Marketing at TicketSwap. Winner of the Marketing Insight Award from the Amplitude Pioneer Awards, Candas has integrated Amplitude into the very fabric
- [Cao (Danica) Xiao, Senior Director, Data Science & Machine Learning](https://amplitude.com/blog/author/cao-danica-xiao): Check out the blog posts from Cao (Danica) Xiao, Senior Director, Data Science & Machine Learning. Cao (Danica) Xiao is the senior director and head of data science and mach...
- [Cara Harshman, Managing Editor, Amplitude](https://amplitude.com/blog/author/cara-harshman): Check out the blog posts from Cara Harshman, Managing Editor, Amplitude. Cara was formerly the Managing Editor at Amplitude. Before joining this cr...
- [Group Product Marketing Manager, Amplitude](https://amplitude.com/blog/author/carmen-decouto): Carmen DeCouto is the manager of monetization growth marketing at Amplitude. Prior to Amplitude, Carmen was a senior product marketing manager at Sisense.
- [Carolyn Feibleman, Principal Product Manager](https://amplitude.com/blog/author/carolyn-feibleman): Carolyn Feibleman is a principal product manager at Amplitude, where she focuses on helping companies adopt digital analytics to build better products and experiences.
- [Cat Perez, Strategic Partner Manager](https://amplitude.com/blog/author/cat-perezamplitudenew-com): Check out the blog posts from Cat Perez, Strategic Partner Manager. Cat Perez is a strategic partnerships manager at Amplitude, where she mana...
- [Product Analytics Director, Cox Automotive Inc.](https://amplitude.com/blog/author/cheng-dao): Cheng Dao is a Product Analytics Director at Cox Automotive. With exceptional analytical skills leveraging technology platforms and independent research, Cheng is able to adapt to dynamic working envi
- [Chethana Kandula, Product Designer, Amplitude](https://amplitude.com/blog/author/chethana-kandula): Check out the blog posts from Chethana Kandula, Product Designer, Amplitude. Chethana Kandula is a product designer at Amplitude, where she focuses on ...
- [Analytics and AI Applications, Jupiter Money](https://amplitude.com/blog/author/chinmay-jain): Chinmay Jain is an Analytics and AI Applications Specialist at Jupiter Money. With a Degree from Birla Institute of Technology and Science Pilani, an MBA from the Indian School of Business, and experi
- [Chris Landon](https://amplitude.com/blog/author/chris-landon): Chris is a seasoned professional with extensive experience in solutions engineering and sales consultancy. He's currently a senior solutions engineer.
- [Product Manager, World Wide Technology](https://amplitude.com/blog/author/chris-lopez-sr): Chris is a product-led product manager who joined World Wide Technology in 2016 and has over 25 years of experience in the technology industry. With a deep understanding of the technology landscape an
- [Chris Savage, CEO and co-founder, Wistia](https://amplitude.com/blog/author/chris-savage): Check out the blog posts from Chris Savage, CEO and co-founder, Wistia. Chris Savage is the CEO and co-founder of Wistia, a video platform that he...
- [Chris Tam](https://amplitude.com/blog/author/chris-tam): Blog author Chris Tam is a senior SEO manager on the growth marketing team at Amplitude. He focuses on growing organic and LLM-search channels.
- [CEO of Sober Sidekick](https://amplitude.com/blog/author/chris-thompson): Chris Thompson is the founder and CEO of Sober Sidekick. Driven by a passion for mental health, he created a community-focused platform where users connect, share, and find encouragement in recovery. 
- [Chris Van Wagoner](https://amplitude.com/blog/author/chris-van-wagoner): Chris Van Wagoner leads Customer Advocacy and Community at Amplitude, partnering with brands to improve activation, retention, and experimentation through shared insights.
- [Christine Yang, Enterprise Account Executive](https://amplitude.com/blog/author/christine-yang): Check out the blog posts from Christine Yang, Enterprise Account Executive. Christine is an Enterprise Account Executive (and Amplitude's first sales ...
- [Christopher Selden, Principal Product Manager, Data Connections, Amplitude](https://amplitude.com/blog/author/christopher-selden): Check out the blog posts from Christopher Selden, Principal Product Manager, Data Connections, Amplitude. Christopher Selden is a principal product manager at Amplitude, driving de...
- [Cindy Rogers, Staff Software Engineer](https://amplitude.com/blog/author/cindy-rogers): Check out the blog posts from Cindy Rogers, Staff Software Engineer. Cindy Rogers is a staff software engineer at Amplitude. She focuses on del...
- [Clay Norris](https://amplitude.com/blog/author/clay-norris): Clay Norris is the founder of Confluence.VC, an online magazine where 20,000+ investors, founders, and operators get smarter about the future of venture.
- [Former Director of Product, TourRadar](https://amplitude.com/blog/author/clemens-grave): Clemens Grave is a former Director of Product at TourRadar. He is an experienced Product Leader and innovator with a demonstrated history of creating impact within the digital product space mainly mar
- [Clement Kao, Founder, Product Teacher](https://amplitude.com/blog/author/clement-kao): Check out the blog posts from Clement Kao, Founder, Product Teacher. <a href="https://www.linkedin.com/in/clement-kao/">Clement Kao</a> is Foun...
- [Cliff Kim, VP of Data and Analytics at Fender](https://amplitude.com/blog/author/cliff-kim): Check out the blog posts from Cliff Kim, VP of Data and Analytics at Fender. Cliff Kim is the VP of Data and Analytics at Fender. He has built multiple...
- [Colin Craft, Sr. Website Specialist at Amplitude](https://amplitude.com/blog/author/colin-craft): Colin Craft is a Senior Website Specialist at Amplitude, where he focuses on driving website traffic and sign-ups. Before joining Amplitude’s Growth marketing team, he worked at Meta and Zenfolio. 
- [Conner Sunday, Customer Marketing Manager, Amplitude](https://amplitude.com/blog/author/conner-sunday): Conner Sunday is the Customer Advocacy Manager at Amplitude. He focuses on building and nurturing strong Amplitude advocates and bringing their stories to life.
- [Corinna Stukan, Product Leader](https://amplitude.com/blog/author/corinna-stukan): Check out the blog posts from Corinna Stukan, Product Leader. Corinna Stukan is a product leader, writer and speaker at global product m...
- [Courtney Burry, VP Product Marketing, Amplitude](https://amplitude.com/blog/author/courtney-burry): Courtney Burry is the VP of Product Marketing at Amplitude. Prior to working at Amplitude, she was SVP of Corporate and Product Marketing at Collibra and VP of Product Marketing at VMware. Courtney ha
- [Craig Vincent, Head of Global Success Programs, Customer Success, Amplitude](https://amplitude.com/blog/author/craig-vincent): Check out the blog posts from Craig Vincent, Head of Global Success Programs, Customer Success, Amplitude. Craig Vincent is the head of global success programs at Amplitude. Previou...
- [Curtis Liu, CTO and co-founder, Amplitude](https://amplitude.com/blog/author/curtis-liu): Check out the blog posts from Curtis Liu, CTO and co-founder, Amplitude. Curtis is the CTO &amp; co-founder of Amplitude. He developed the core of ...
- [Daisy Qin, Digital Strategist, Nuvango](https://amplitude.com/blog/author/daisy-qin): Check out the blog posts from Daisy Qin, Digital Strategist, Nuvango. Daisy Qin is currently a digital strategist at Nuvango. After years of stu...
- [Senior Director of Digital Experience at Culver’s](https://amplitude.com/blog/author/dan-cardamone): Dan Cardamone is a Senior Director of Digital Experience at Culver’s. He has been working with and managing cross-functional teams to build and evolve digital capabilities from concept to execution fo
- [Dan Carpenter posts on the Amplitude blog](https://amplitude.com/blog/author/dan-carpenter): Dan leads Amplitude’s GTM Strategy & Operations team, including strategy, planning, operations, field enablement, customer education, and process improvement. 
- [Senior Software Engineer, Amplitude](https://amplitude.com/blog/author/dan-graham): Dan is a Senior Software Engineer on the Developer Experience team, specializing in development of Amplitude's Browser SDK.
- [Dan Jovevski, Dan Jovevski, Founder & CEO at WeMoney](https://amplitude.com/blog/author/dan-jovevski): Check out the blog posts from Dan Jovevski, Dan Jovevski, Founder & CEO at WeMoney. Dan Jovevski is the Founder and CEO of WeMoney. He is a passionate FinTech...
- [Dan Stephen, Director of Partnerships, Amplitude](https://amplitude.com/blog/author/dan-stephen): Check out the blog posts from Dan Stephen, Director of Partnerships, Amplitude. Dan works with the world's leading consulting and agency firms to help the...
- [Dana Layfield, Operations Manager](https://amplitude.com/blog/author/dana-layfield): Check out the blog posts from Dana Layfield, Operations Manager. Dana is a Recruiter-turned-Operations Manager, and helps keep Amplitude’s ...
- [Dana Levine, Former Product Manager, Amplitude](https://amplitude.com/blog/author/dana-levine): Check out the blog posts from Dana Levine, Former Product Manager, Amplitude. Dana is a former Product Manager at Amplitude. He enjoys building products...
- [Digital Product Manager, A+E Networks](https://amplitude.com/blog/author/dani-mednikoff): Dani Mednikoff is a Digital Product Manager at A+E Networks, where she leads the product roadmap for subscription streaming apps across mobile, web, and TV platforms.
- [Daniel Jih, Software Engineer II](https://amplitude.com/blog/author/daniel-jih): Check out the blog posts from Daniel Jih, Software Engineer II. Daniel is on Amplitude's back-end engineering team, where he manages Ampli...
- [Technical Leader, Data & Analytics, Mercado Libre](https://amplitude.com/blog/author/daniela-medina): Daniela Medina is a Technical Leader, Data & Analytics at Mercado Libre. She is working with data in behavioral analytics and user experience with a focus on improving the user experience. She also le
- [Chief Data Officer at The Economist](https://amplitude.com/blog/author/daragh-kelly): Daragh Kelly is the Chief Data Officer at The Economist. Multiple times a member of DataIQ 100 Data Leaders, Daragh is an innovative and adaptable insight professional with experience across a wide ra
- [Darshil Gandhi, Director of Product Marketing](https://amplitude.com/blog/author/darshil-gandhi): Darshil leads competitive intelligence, partner product marketing and technical marketing at Amplitude. He is a former solutions engineering team principal.
- [datamonster ](https://amplitude.com/blog/author/datamonster): Check out the blog posts from datamonster . Datamonster spends most of its time nom nomming data and fulfilling duties...
- [Dave Rigotti, Co-founder, Inflection.io](https://amplitude.com/blog/author/dave-rigotti): Check out the blog posts from Dave Rigotti, Co-founder, Inflection.io. Dave Rigotti is the co-founder and CEO of Inflection.io. Founded by ex-Mar...
- [Principal Product Manager, Udemy](https://amplitude.com/blog/author/david-gao): David Gao is a Principal Product Manager at Udemy, focusing on their consumer marketplace, self-serve subscriptions, and enterprise products. He loves solving customer problems with user research, dat
- [David Ongchoco, Growth Analyst, Amplitude](https://amplitude.com/blog/author/david-ongchoco): Check out the blog posts from David Ongchoco, Growth Analyst, Amplitude. David is a Growth Analyst at Amplitude where he focuses on building scalab...
- [David Wang](https://amplitude.com/blog/author/david-wang): David Wang specializes in helping technology companies bring great products to market while meeting evolving compliance requirements.
- [Debdut Mukherjee, Iteratively](https://amplitude.com/blog/author/debdut-mukherjee): Check out the blog posts from Debdut Mukherjee, Iteratively. 
- [Product Manager, Mercadona Tech](https://amplitude.com/blog/author/dhruv-sikri): Dhruv Sikri is a product manager for Mercadona Tech.
- [Dillon Forest, CTO and co-founder, RankScience](https://amplitude.com/blog/author/dillon-forest): Check out the blog posts from Dillon Forest, CTO and co-founder, RankScience. Dillon is the co-founder, CTO &amp; product manager at RankScience. I thin...
- [Former Principal Solutions Consultant, Amplitude](https://amplitude.com/blog/author/dipan-patel): Dipan Patel is a Principal Solutions Consultant at Amplitude. His career has focused on helping clients, ranging from Fortune 500 companies to startups, build better products with qualitative and quan
- [Elena Verna, Former Head of Growth, Amplitude](https://amplitude.com/blog/author/elena-verna): Check out the blog posts from Elena Verna, Former Head of Growth, Amplitude. Elena is the former Head of Growth at Amplitude, and Growth Advisor to com...
- [Emily Sampson, Early Career & University Recruiter, Amplitude](https://amplitude.com/blog/author/emily-sampson): Check out the blog posts from Emily Sampson, Early Career & University Recruiter, Amplitude. Emily Sampson is a university &amp; early career recruiter, building Ampli...
- [Senior Product Manager, Simplisafe](https://amplitude.com/blog/author/emma-macdonald): Emma MacDonald is a Senior Product Manager at SimpliSafe. She has a passion for creating inclusive, intuitive and user-centric mobile app experiences
- [Emmanuel Boros, Chief Growth Officer at Laika Mascotas ](https://amplitude.com/blog/author/emmanuel-boros): Check out the blog posts from Emmanuel Boros, Chief Growth Officer at Laika Mascotas . Emmanuel Boros is the Chief Growth Officer at Laika Mascotas. Over the pas...
- [Eric Metelka](https://amplitude.com/blog/author/eric-metelka): Eric is Amplitude's Director of Product Management, Experimentation, helping customers set up and scale testing practices to boost learning and prove impact.
- [Former Sr. Staff Software Engineer, Amplitude](https://amplitude.com/blog/author/ericpollman): Eric Pollmann is a 20+ year veteran of the startup space, a multi-time founder, a Y combinator alum (W’18), and most recently, co-founder and CTO of ClearBrain (Acquired by Amplitude in 2020). Eric al
- [Esther Trapadoux, Community at Amplitude](https://amplitude.com/blog/author/esther-trapadoux): A growth marketer by trade, Esther Trapadoux leads the community strategy at Amplitude. 
- [Faith Bindernagel, Product Analytics at Glossier, Inc.](https://amplitude.com/blog/author/faith-bindernagel): Check out the blog posts from Faith Bindernagel, Product Analytics at Glossier, Inc.. Faith Bindernagel is the Product Analytics Lead at Glossier, Inc. Prior to...
- [Senior Research Manager, AI/Analytics, Electronic Arts](https://amplitude.com/blog/author/faith-mcgee): Faith is a Senior Research Manager, AI/Analytics at Electronic Arts. She is passionate about helping companies harness the power of AI to design products that meet diverse user needs and drive measura
- [Fedor Chuvilkin, Sr. Engagement Manager, Amplitude](https://amplitude.com/blog/author/fedor-chuvilkin): Check out the blog posts from Fedor Chuvilkin, Sr. Engagement Manager, Amplitude. Fedor is a senior engagement manager on the Professional Services team at ...
- [Head of Engineering, Usability, Amplitude](https://amplitude.com/blog/author/ferruccio-balestreri): Blog author Ferruccio is an AI-focused engineer who's passionate about helping companies understand how their products are being used.
- [Former Director, Competitive Strategy, Amplitude](https://amplitude.com/blog/author/francis-wilson): Francis Wilson is the Director of Competitive Strategy at Amplitude. He is a true believer in the power of data to enable a better-informed world, having spent his career before Amplitude as both a pr
- [Technical Product Marketing Manager, Amplitude](https://amplitude.com/blog/author/francisca-poh): Francisca is passionate about the intersection of tech and business strategy, and excited to be at the forefront of business digital transformation.
- [Franciska Dethlefsen, Head of Growth Marketing](https://amplitude.com/blog/author/franciska-dethlefsen): Check out the blog posts from Franciska Dethlefsen, Head of Growth Marketing. Franciska is the Head of Growth Marketing at Amplitude where she leads the...
- [Former Chief Product Officer, Amplitude](https://amplitude.com/blog/author/francois-ajenstat): Francois Ajenstat has a deep belief in the transformative power of data enabling people and organizations to drive better outcomes. As Chief Product Officer, Francois is responsible for Amplitude’s pr
- [Co-founder and CEO, Runway](https://amplitude.com/blog/author/gabriel-savit): Gabriel is a former iOS engineer, now co-founder and CEO at Runway (runway.team), a mobile release management platform that helps teams automate, coordinate, and monitor their app releases.
- [Senior Director of Data, Super.com](https://amplitude.com/blog/author/gage-sonntag): Gage Sonntag is a Senior Director of Data at Super.com. He is an experienced data professional bringing leadership across all parts of the data ecosystem: analytics, BI, data science, data engineering
- [Ganit Bar-Dor, Senior Customer Success Architect, Amplitude](https://amplitude.com/blog/author/ganit-bar-dor): Check out the blog posts from Ganit Bar-Dor, Senior Customer Success Architect, Amplitude. Ganit Bar-Dor is a senior customer success architect at Amplitude, working...
- [Georgia Iacovou, Iteratively](https://amplitude.com/blog/author/georgia-iacovou): Check out the blog posts from Georgia Iacovou, Iteratively. Georgia Iacovou is a writer and researcher based in London. Previously, sh...
- [Founder & CEO of 7 Cups](https://amplitude.com/blog/author/glen-moriarty): Glen Moriarty is the founder and CEO of 7 Cups, an online support network for people in need of emotional or mental health support. 
- [Grace Lynch, Senior Communications Manager](https://amplitude.com/blog/author/grace-lynch): Check out the blog posts from Grace Lynch, Senior Communications Manager. Grace Lynch is a senior communications manager at Amplitude, where she hel...
- [Grant Wensley, Technical Product Marketing Manager](https://amplitude.com/blog/author/grant-wensley): Check out the blog posts from Grant Wensley, Technical Product Marketing Manager. Grant is a technical product marketing manager, writing the “how we do it”...
- [Greg Jones, Head of Product Engineering](https://amplitude.com/blog/author/greg-jones): Check out the blog posts from Greg Jones, Head of Product Engineering. Greg is the Head of Product Engineering at Amplitude. He's spent his caree...
- [Senior Analytics Manager, McGaw](https://amplitude.com/blog/author/hamed-kian): Hamed is an experienced Digital Marketer with a extensive expertise in providing web analytics solutions, utilizing analytics tools like Amplitude, Mixpanel, and Google Analytics. 
- [Product Manager, Paired](https://amplitude.com/blog/author/hannah-bonney): Hannah Bonney is a Product Manager at Paired, focusing on developing and innovating in-app features.
- [VP of Growth, Gathern](https://amplitude.com/blog/author/hassan-el-tahan): Hassan El-Tahan is the VP of Growth at Gathern. He is a results-driven Growth and Marketing leader with a proven track record of driving strategic initiatives and building high-performing teams. Hassa
- [Hayley Sakae, Social Media Manager](https://amplitude.com/blog/author/hayley-sakae): Check out the blog posts from Hayley Sakae, Social Media Manager. Hayley is the Social Media Manager at Amplitude. She owns all organic chan...
- [Principal Product Data Operations Manager at Smartsheet](https://amplitude.com/blog/author/haytham-akremi): Haytham Akremi is a Principal Product Data Operations Manager at Smartsheet. As a seasoned professional in product experience management, he focuses on improving access to insights across the organiza
- [Heather Dunn Navarro](https://amplitude.com/blog/author/heather-dunn-navarro): Blog contributor profile for Heather Dunn Navarro
- [Heather Roth, Director, Digital Strategy, Slalom](https://amplitude.com/blog/author/heather-roth): Check out the blog posts from Heather Roth, Director, Digital Strategy, Slalom. Heather is a Director in Slalom’s Global Customer &amp; Digital Strategy t...
- [Growth Manager, Vespexx](https://amplitude.com/blog/author/heesue-jang): Heesue is a Growth Manager at Vespexx. His data-driven growth strategies solidified Vespexx’s Couple Calendar app as a leader in its category. 
- [Director of Product, Noli](https://amplitude.com/blog/author/helene-piquet): Hélène is a Director of Product at Noli. She has over 10 years of experience in DTC startups in NYC, Paris and London pre & post PMF.
- [Group Product Manager, Syngenta Digital Brasil](https://amplitude.com/blog/author/heli-rabelo): Heli is a a Product Manager at Syngenta Digital, where he works on the ideation and development of digital solutions for agriculture. Graduated in Control and Automation Engineering, he has experience
- [Senior Software Engineer](https://amplitude.com/blog/author/henry-arbolaez): Henry Arbolaez is a Senior Software Engineer at Amplitude working on AI-powered products.
- [Senior Product Manager, Stuart](https://amplitude.com/blog/author/hermine-fabre): Hermine is a Senior Product Manager at Stuart, a leader in last-mile delivery that connects businesses with independent couriers across 140 cities in three countries. She is passionate about helping o
- [Head of Product, rebuy](https://amplitude.com/blog/author/hernan-garcia): Hernán García is the Head of Product at rebuy. As a Product leader with over 15 years of experience in the digital products industry, he has successfully launched products from scratch and helped esta
- [Hiral Shah, Director of Product Management, Amplitude](https://amplitude.com/blog/author/hiral-shah): Check out the blog posts from Hiral Shah, Director of Product Management, Amplitude. Hiral is a product leader at Amplitude, driving our strategy to manage dat...
- [Hiten Shah, Co-founder](https://amplitude.com/blog/author/hiten-shah): Check out the blog posts from Hiten Shah, Co-founder. Hiten Shah is co-founder of several SaaS businesses including, Quick Sprou...
- [Ibrahim Bashir, Executive Coach](https://amplitude.com/blog/author/ibrahim-bashir): Check out the blog posts from Ibrahim Bashir, Executive Coach. Ibrahim Bashir has been building and shipping software for over 20 years.
- [Idan Levin, Data Protection Officer and Head of Privacy](https://amplitude.com/blog/author/idan-levin): Check out the blog posts from Idan Levin, Data Protection Officer and Head of Privacy. Idan Levin has extensive experience as a technology and business strategis...
- [Ilankir Matungulu, Blog Author](https://amplitude.com/blog/author/ilankir-matungulu): Blog author Ilankir is a product manager at Amplitude, focused on scaling the core analytics product for the performance and security needs of enterprise orgs.
- [COO & Co-Founder, Praktika](https://amplitude.com/blog/author/ilya-chernyakov): Ilya Chernyakov is the COO & Co-Founder at Praktika. His mission is to fix how people learn languages, one AI Tutor at a time. 
- [Inessa Lurye, Product Leader](https://amplitude.com/blog/author/inessa-lurye): Check out the blog posts from Inessa Lurye, Product Leader. Inessa Lurye is the former VP of Product at Yesware, where she championed ...
- [Data Analyst, Recraft](https://amplitude.com/blog/author/ivan-pozdnyakov): Ivan Pozdnyakov is a Data Analyst at Recraft. He has extensive experience in leading teams and executing analytical projects. 
- [Jacob Newman](https://amplitude.com/blog/author/jacob-newman): Blog contributor Jacob Newman is a product manager at Amplitude, focused on the core analytics product.
- [Former Principal Product Designer, Amplitude](https://amplitude.com/blog/author/jacqueline-ho): Jacqueline Ho is a product designer with the Experiment Team at Amplitude. With 10 years in product design, Jacqueline has helped solve user problems and contributed towards the development of digital
- [Jake Bennett](https://amplitude.com/blog/author/jake-bennett): Check out the blog posts from Jake Bennett. Jake Bennett is a practice area lead at Slalom, specializing in MarTech ar...
- [Product Manager, Rocket Money](https://amplitude.com/blog/author/jake-heller): Jake Heller is a Product Manager at Rocket Money. Since joining the company, he's continually running monetization-focused experiments that drive meaningful results. 
- [Jake McKibben, Art Director, Amplitude](https://amplitude.com/blog/author/jake-mckibben): Check out the blog posts from Jake McKibben, Art Director, Amplitude. Jake McKibben is an art director at Amplitude, where he specializes in ill...
- [James Colgan, Former Chief Product Officer, Spendesk](https://amplitude.com/blog/author/james-colgan): Check out the blog posts from James Colgan, Former Chief Product Officer, Spendesk. James Colgan was most recently the Chief Product Officer at Spendesk, a po...
- [James Donelan, Chief Development Officer](https://amplitude.com/blog/author/james-donelan): Check out the blog posts from James Donelan, Chief Development Officer. James is Amplitude's Chief Development Officer. He leads technology and en...
- [Head of AI and Engagement Products, Amplitude](https://amplitude.com/blog/author/james-evans): James Evans is the Head of AI and Engagement products at Amplitude. Previously, he was the Co-founder and CEO of Command AI, which was acquired by Amplitude in October 2024. In his youth, James studie
- [Growth Advisor](https://amplitude.com/blog/author/jamiedunbarsmyth): I help startups drive growth via data-driven strategies. I've aided in raising $80M+ and optimizing marketing for companies with €1-40M in revenue.
- [Jan-Erik Asplund, Writer](https://amplitude.com/blog/author/jan-erik-asplund): Check out the blog posts from Jan-Erik Asplund, Writer. Jan-Erik Asplund is a writer, biker, and part-time meditator based in New ...
- [Janaki Vivrekar, Software Engineer, Amplitude](https://amplitude.com/blog/author/janaki-vivrekar): Check out the blog posts from Janaki Vivrekar, Software Engineer, Amplitude. Janaki Vivrekar is a Software Engineer at Amplitude where she builds tools...
- [Product Leader, Product Management Lead, reecetech](https://amplitude.com/blog/author/jarrad-phoebe): Jarrad Phoebe is a Product Leader and Product Management Lead at reecetech. His focus is on innovating the digital infrastructure that supports how products move between suppliers, warehouses and bran
- [Jason Lambert, SVP of Product at BEES | Ab InBev](https://amplitude.com/blog/author/jason-lambert): Check out the blog posts from Jason Lambert, SVP of Product at BEES | Ab InBev. Jason Lambert is the SVP of Product at BEES, an Anheuser-Busch InBev compa...
- [Jason Meer, Head of Product at Whisk](https://amplitude.com/blog/author/jason-meer): Check out the blog posts from Jason Meer, Head of Product at Whisk. Jason Meer is the Head of Product at Whisk. He has 10 years of startup exp...
- [Former Principal Partner Marketing Manager, Amplitude](https://amplitude.com/blog/author/jason-recacho): Jason Recacho, Principal Partner Marketing Manager at Amplitude, drives co-marketing strategies to enhance brand awareness, demand generation, and revenue within the Amplitude partner ecosystem.
- [Head of Product and Engineering, Aplazame](https://amplitude.com/blog/author/javier-yuste): Javier Yuste is the Head of Product and Engineering at Aplazame. He has extensive experience building digital products from discovery and exploration to deployment in startups and large corporations. 
- [Jay Bendon, Senior Software Engineer](https://amplitude.com/blog/author/jay-bendon): Check out the blog posts from Jay Bendon, Senior Software Engineer. Jay Bendon is a Senior DevOps Engineer at Amplitude.  He focuses on ensuri...
- [Jeff Scattini](https://amplitude.com/blog/author/jeff-scattini): With years of experience as Senior Documentation Manager, Jeff leads teams and oversees the end-to-end creation of documentation using docs-as-code methodology.
- [Jeff Whelpley, CTO of Swish](https://amplitude.com/blog/author/jeff-whelpley): Check out the blog posts from Jeff Whelpley, CTO of Swish. CTO of Swish, Google Developer Expert (GDE), Boston AI Meetup Organizer, A...
- [Jeffrey Wang, Co-founder & Chief Architect](https://amplitude.com/blog/author/jeffrey-wang): Check out the blog posts from Jeffrey Wang, Co-founder & Chief Architect. Jeffrey owns the infrastructure that enables us to scan billions of events...
- [Jenna Elliott, Head of Global Professional Services, Amplitude](https://amplitude.com/blog/author/jenna-elliott): Check out the blog posts from Jenna Elliott, Head of Global Professional Services, Amplitude. is Head of Professional Services at Amplitude, where she ensures that cust...
- [Jenna Kozel King, Vice President, Corporate Marketing + Communications, Amplitude](https://amplitude.com/blog/author/jenna-kozelking): Check out the blog posts from Jenna Kozel King, Vice President, Corporate Marketing + Communications, Amplitude. Jenna Kozel King is the Vice President of Corporate Marketing and Communic...
- [Jennelle Nystrom, Product Manager, Farmstead](https://amplitude.com/blog/author/jennelle-nystrom): Check out the blog posts from Jennelle Nystrom, Product Manager, Farmstead. Jennelle Nystrom runs product at Farmstead. Prior to Farmstead, she was pa...
- [Jennifer Rudin author profile](https://amplitude.com/blog/author/jennifer-rudin): Jennifer is Amplitude’s Sr. Data Strategist, focused on integrating Amplitude into her everyday work. Her intentions are to break down data silos, increase data literacy, and build confidence in our i
- [Jenny Chang, Senior UX Designer, Amplitude](https://amplitude.com/blog/author/jenny-chang): Check out the blog posts from Jenny Chang, Senior UX Designer, Amplitude. Jenny Chang is a Senior UX Designer at Amplitude.
- [Jeremy Benza, Principal Solutions Consultant, Amplitude](https://amplitude.com/blog/author/jeremy-benza): Check out the blog posts from Jeremy Benza, Principal Solutions Consultant, Amplitude. Jeremy Benza is a Principal Solution Consultant at Amplitude, where he hel...
- [Jeremy Toeman, Founder, Augie Studio](https://amplitude.com/blog/author/jeremy-toeman): Jeremy Toeman is the founder and CEO of Augie—an AI-assisted video creation tool for marketers, entrepreneurs, and salespeople. Previously, Jeremy has held leadership roles at WarnerMedia, Joyn, CBS I
- [Jesse Wang, Senior Software Engineer at Amplitude](https://amplitude.com/blog/author/jesse-wang): Jesse is an engineer on the Session Replay team, specializing in the core product and SDK. With years of experience across multi-stage startups, he excels at driving product development from concept t
- [Jessica Chiu, Solutions Architect Team Lead, Amplitude](https://amplitude.com/blog/author/jessica-chiu): Check out the blog posts from Jessica Chiu, Solutions Architect Team Lead, Amplitude. Jessica Chiu leads the corporate Solutions Architect team at Amplitude. He...
- [Jesús Luque Reyes](https://amplitude.com/blog/author/jesus-luque-reyes): Product Manager at Clevergy
- [Former Principal Product Manager, Amplitude](https://amplitude.com/blog/author/jheel-jawharkar): Jheel is an analytical and results-driven product management leader with over 15 years of experience in SaaS, ecommerce, and fintech.
- [Product Strategist & Evangelist, Amplitude](https://amplitude.com/blog/author/jim-kultgen): Jim Kultgen is Amplitude's Product Strategist and Evangelist, delivering analytics expertise to clients worldwide.
- [Jin Hao Wan, Software Developer](https://amplitude.com/blog/author/jin-hao-wan): Check out the blog posts from Jin Hao Wan, Software Developer. Jin is on Amplitude's back-end engineering team, where he works on maintai...
- [JJ Johnson, Chief Marketing & Strategy Officer, Amplitude](https://amplitude.com/blog/author/jj-johnson): Check out the blog posts from JJ Johnson, Chief Marketing & Strategy Officer, Amplitude. Jennifer Johnson (JJ) leads the global marketing, partnerships and custome...
- [JJ Rorie, CEO, Great Product Management](https://amplitude.com/blog/author/jj-rorie): Check out the blog posts from JJ Rorie, CEO, Great Product Management. JJ Rorie is faculty at Johns Hopkins University, teaching undergraduate an...
- [John Cutler, Former Product Evangelist at Amplitude](https://amplitude.com/blog/author/john-cutler): Check out the blog posts from John Cutler, Former Product Evangelist at Amplitude. John Cutler is a former product evangelist and coach at Amplitude. Follow ...
- [John Hurley, VP of Product Marketing](https://amplitude.com/blog/author/john-hurley): Check out the blog posts from John Hurley, VP of Product Marketing. John leads the product marketing team at Amplitude where he works alongsid...
- [John C. Thomas, Early Career & University Recruiter, Amplitude](https://amplitude.com/blog/author/john-thomas): Check out the blog posts from John C. Thomas, Early Career & University Recruiter, Amplitude. John is an Early Career &amp; University Recruiter at Amplitude, focusing ...
- [Jon Shek ](https://amplitude.com/blog/author/jon-shek): Jon Shek is a senior Solutions Architect at Amplitude, focusing on delivering value to customers through product analytics, experimentation, and technical solutions. Jon brings marketing and cross-pla
- [Jonathan Hsu, Co-Founder and General Partner at Tribe Capital](https://amplitude.com/blog/author/jonathan-hsu): Check out the blog posts from Jonathan Hsu, Co-Founder and General Partner at Tribe Capital. Jonathan is one of the founding General Partners at Tribe Capital where he...
- [Former Software Engineering Manager, Amplitude](https://amplitude.com/blog/author/joseph-reeve): Joseph Reeve is an engineering manager at Amplitude. He has built and launched digital products for enterprises, startups, and charities, and enterprises for nearly a decade.
- [Josh Dawson, Head of Data at TouchNote](https://amplitude.com/blog/author/josh-dawson): Check out the blog posts from Josh Dawson, Head of Data at TouchNote. Josh Dawson is the Head of Data at TouchNote. Josh leverages statistics, M...
- [Analytics Engineer, Spendesk](https://amplitude.com/blog/author/jules-guillot): Jules Guillot is an Analytics Engineer at Spendesk, the European leader in Spend Management.
- [Principal Product Researcher, Amplitude](https://amplitude.com/blog/author/jules-lee): Jules is a Principal Product Researcher at Amplitude. She's focused on guiding product and design strategy to build better products and drive growth.
- [Julia Khokhanovska, Product Analyst, Urban Sports Club](https://amplitude.com/blog/author/julia-khokhanovska): Check out the blog posts from Julia Khokhanovska, Product Analyst, Urban Sports Club. Julia is currently a Product Analyst for Urban Sports Club. In her previou...
- [Julia Dillon, Senior Product Marketing Manager](https://amplitude.com/blog/author/julia-sholtz): Julia is a product marketer at Amplitude, focusing on go-to-market solutions for enterprise customers. 
- [Julie Currie, Chief People Officer, Amplitude](https://amplitude.com/blog/author/julie-currieamplitudenew-com): Check out the blog posts from Julie Currie, Chief People Officer, Amplitude. Julie serves as the Chief People Officer at Amplitude. A strategic, busine...
- [Julien Dubeau, Senior Engineer](https://amplitude.com/blog/author/julien-dubeau): Check out the blog posts from Julien Dubeau, Senior Engineer. 
- [Justin Bauer, Chief Product Officer, Amplitude](https://amplitude.com/blog/author/justin-bauer): Check out the blog posts from Justin Bauer, Chief Product Officer, Amplitude. Justin Bauer is the Chief Product Officer at Amplitude, where he strives t...
- [Product Manager, BandLab](https://amplitude.com/blog/author/justin-liu): Justin Liu is a Product Manager at BandLab. He is a User Experience Designer with a passion for creating gratifyingly intuitive and engaging apps. Justin loves interacting with people to find their jo
- [Kaitlin Pike, Director of Content](https://amplitude.com/blog/author/kaitlin-pike): Check out the blog posts from Kaitlin Pike, Director of Content. Kaitlin Pike is the Director of Content at Amplitude where she leads the t...
- [Karan Gupta](https://amplitude.com/blog/author/karan-gupta): Check out the blog posts from Karan Gupta. Karan Gupta is currently the Head of Retention at Grover. He previously wo...
- [Karan Johar](https://amplitude.com/blog/author/karan-johar): Karan Johar is a Software Engineering Manager and Technical Lead at Amplitude, leading the middleware and compute systems that power analytics at scale. He oversees the APIs behind charts, cohorts, an
- [Marthe Ruyssen, Lead Tracking & Product Analytics, Back Market](https://amplitude.com/blog/author/kassim-assani): Marthe Ruyssen is the Lead Tracking & Product Analytics at Back Market. She has 8+ years of experience as a Data Analyst with an interest in product & user experience.
- [Kat Sherbo, Senior Content Manager, Braze](https://amplitude.com/blog/author/kat-sherbo): Check out the blog posts from Kat Sherbo, Senior Content Manager, Braze. Kat Sherbo is a Senior Content Manager at [Braze](https://www.braze.com/)....
- [Kate Adams, Product Manager, Amplitude](https://amplitude.com/blog/author/kate-adams): Check out the blog posts from Kate Adams, Product Manager, Amplitude. Kate is a product manager at Amplitude focused on improving customer adopt...
- [Founder, Growthmates, ex-Miro Head of Growth Product Design](https://amplitude.com/blog/author/kate-syuma): Kate Syuma is the founder of Growthmates and ex-Miro head of growth product design. 
- [Former Director, Product Management, Amplitude](https://amplitude.com/blog/author/katie-barnett): Katie is a principal product manager at Amplitude. She's focused on helping customers use the core Analytics product to gain user insights to build better products and drive business growth. 
- [Katie Geer, Product Manager, Amplitude](https://amplitude.com/blog/author/katie-geer): Check out the blog posts from Katie Geer, Product Manager, Amplitude. Katie focuses on acquisition at Amplitude. Previously she was in product at Redfin where she focused on...
- [Kayli Berlin, Analyst Relations Director, Amplitude](https://amplitude.com/blog/author/kayli-berlin): Check out the blog posts from Kayli Berlin, Analyst Relations Director, Amplitude. Kayli Berlin is Amplitude's Analyst Relations Director. In this role, she ...
- [Kelly McGee, Director Digital Marketing at Jersey Mike's Subs](https://amplitude.com/blog/author/kelley-mcgee): Check out the blog posts from Kelly McGee, Director Digital Marketing at Jersey Mike's Subs. Kelly McGee is the director of digital marketing at Jersey Mike's Subs, wh...
- [Kelson Warner](https://amplitude.com/blog/author/kelson-warner): Read about blog author Kelson Warner, who is an Engineering Manager at Amplitude heading up the Growth Engineering team.
- [Ken Kutyn, Senior Solutions Consultant, Amplitude](https://amplitude.com/blog/author/ken-kutyn): Check out the blog posts from Ken Kutyn, Senior Solutions Consultant, Amplitude. Ken has 8 years experience in the analytics, experimentation, and personal...
- [Kevin Wu, Software Engineer ](https://amplitude.com/blog/author/kevin-wu): Check out the blog posts from Kevin Wu, Software Engineer . Kevin Wu, a software engineer at Amplitude, is passionate about using anal...
- [Kimmo Hintikka, Solutions Engineer, Amplitude](https://amplitude.com/blog/author/kimmo-hintikkaamplitudenew-com): Check out the blog posts from Kimmo Hintikka, Solutions Engineer, Amplitude. Kimmo Hintikka is a solutions engineer at Amplitude, where he supports cus...
- [Former Director, Growth Data and Product Led Sales, Amplitude](https://amplitude.com/blog/author/kirk-hlavka): Kirk is the director of growth data and product led sales at Amplitude. Previously, Kirk spent eight years at HubSpot. 
- [Konstantinos Anagnostou, Senior Product Analyst at SmartRecruiters](https://amplitude.com/blog/author/konstantinos-anagnostou): Check out the blog posts from Konstantinos Anagnostou, Senior Product Analyst at SmartRecruiters. Konstantinos Anagnostou is a Senior Product Analyst at SmartRecruiters. He...
- [Krista Seiden](https://amplitude.com/blog/author/krista-seiden): Krista is a digital analytics leader, product strategist, and industry evangelist. She helps businesses use data to drive growth, retention, and monetization.
- [Head of Data, Ramp Network](https://amplitude.com/blog/author/krzysztof-lawecki): Krzysztof Ławecki is the Head of Data at Ramp Network. As an experienced data leader, he specializes in building and scaling high-performing data organizations that drive business value through analyt
- [Larry Xu, Director of Engineering, Amplitude Experiment](https://amplitude.com/blog/author/larry-xu): Check out the blog posts from Larry Xu, Director of Engineering, Amplitude Experiment. Seasoned technology executive with over 16 years in developing disruptive ...
- [Former Principal Customer Success Manager, Amplitude](https://amplitude.com/blog/author/laura-granahan): Laura Granahan has worked in customer success for over 10 years. She has a passion for marrying data with relationship building to deliver high-quality and meaningful engagement with her customers. 
- [Director of Product, Growth, ITVX](https://amplitude.com/blog/author/lee-marshall): Lee Marshall is a Director of Growth at ITVX. He is a results-driven Product Leader with a proven track record of launching and optimizing products throughout their lifecycle to drive revenue growth. 
- [Leia Schultz, Product Manager at Homebot](https://amplitude.com/blog/author/leia-schultz): Check out the blog posts from Leia Schultz, Product Manager at Homebot. Leia Schultz is a Product Manager at Homebot. A collaborative, results-ori...
- [Leo Jiang](https://amplitude.com/blog/author/leo-jiang): Leo Jiang is the Head of Engineering, AI Products at Amplitude, focused on building new AI and marketing products. He has helped build Ask Amplitude, Agents, and AI Visibility.
- [Leo Zhang, Senior Software Engineer](https://amplitude.com/blog/author/leo-zhang): Check out the blog posts from Leo Zhang, Senior Software Engineer. Leo is a senior software engineer at Amplitude focused on distributed syst...
- [Lex Roman, Growth Designer](https://amplitude.com/blog/author/lex-roman): Check out the blog posts from Lex Roman, Growth Designer. Lex Roman is an independent Growth Designer based in Los Angeles. She driv...
- [Lilli Clark, Manager, Retention Growth Marketing](https://amplitude.com/blog/author/lilli-clark): Check out posts from Amplitude Manager of Retention Growth Marketing Lilli Clark, drawing on her expertise in supporting customers at every stage of their lifecycle.
- [Linn Tove Vindsnes, Manager Insight Data at FINN.no](https://amplitude.com/blog/author/linn-tove-vindsnes): Check out the blog posts from Linn Tove Vindsnes, Manager Insight Data at FINN.no. Linn Tove Vindsnes is a Manager Insight Data at FINN.no. She started at FI...
- [Linnea Schulenburg, Senior Manager, Marketing Operations](https://amplitude.com/blog/author/linnea-schulenburg): Check out the blog posts from Linnea Schulenburg, Senior Manager, Marketing Operations. Linnea leads lifecycle marketing at Amplitude. She builds multi-channel ex...
- [VP of Data and AI, Drata](https://amplitude.com/blog/author/lior-solomon): Lior Solomon is a VP of Data and AI at Drata. As a seasoned technical leader with deep expertise in AI, data engineering, and platform engineering, Lior is committed to leveraging cutting-edge technol
- [Lisa Nielsen, VP People, Amplitude](https://amplitude.com/blog/author/lisa-nielsen): Check out the blog posts from Lisa Nielsen, VP People, Amplitude. Lisa is the VP of People at Amplitude. After attaining a Master's in Organ...
- [Lisa Rothrauff, Director of Customer Education, Amplitude](https://amplitude.com/blog/author/lisa-rothrauff): Check out the blog posts from Lisa Rothrauff, Director of Customer Education, Amplitude. Lisa Rothrauff leads the Customer Education team at Amplitude. Her team he...
- [Loic Neve, Contributor at Massive Rocket](https://amplitude.com/blog/author/loic-neve): Check out the blog posts from Loic Neve, Contributor at Massive Rocket. Loic Neve is a business engineer with Massive Rocket, based in Brussels.
- [Data Scientist, PhotoSì](https://amplitude.com/blog/author/luca-longobardi): Luca Longobardi is a Data Scientist at PhotoSì. His mission is to enhance business understanding and to optimize marketing plans. He is experienced in Data Platform Building using various ETL tools an
- [Senior Product Manager, Amplitude](https://amplitude.com/blog/author/lucas-howard): Lucas is a Product Manager at Amplitude. Previously, he was employee #1 at Command AI, acquired by Amplitude in October 2024. Lucas studied computer science at Princeton.
- [Lucy Harwood, EMEA Content Marketing Manager, Amplitude](https://amplitude.com/blog/author/lucy-harwood): Check out the blog posts from Lucy Harwood, EMEA Content Marketing Manager, Amplitude. Lucy Harwood is a Content Marketing Manager at Amplitude, focusing on topi...
- [Director of Product Marketing, Amplitude](https://amplitude.com/blog/author/luis-romero): Luis is a Product Marketing Director at Amplitude with over 20 years of experience in data, security, and governance. 
- [Luke Kline, Product Evangelist](https://amplitude.com/blog/author/luke-kline): Check out the blog posts from Luke Kline, Product Evangelist. Luke is a Product Evangelist at Hightouch working on the marketing team. P...
- [Senior Manager, Business Intelligence, Backstage](https://amplitude.com/blog/author/madison-lukaczyk): Madison Lukaczyk is a Senior Manager, Business Intelligence at Backstage. With her team, she drives an approachable data culture where everyone has access to tools and insights they need to trust, und
- [Maja Gocevska, Senior Implementation Consultant, Amplitude](https://amplitude.com/blog/author/maja-gocevska): Check out the blog posts from Maja Gocevska, Senior Implementation Consultant, Amplitude. Maja Gocevska is a Senior Implementation Consultant on the Professional Se...
- [Makenzie LaBare, Senior Program Manager, Employee Experience, Amplitude](https://amplitude.com/blog/author/makenzie-labare): Check out the blog posts from Makenzie LaBare, Senior Program Manager, Employee Experience, Amplitude. Makenzie LaBare leads employee experience at Amplitude, infusing purpose i...
- [Mallory Busch, Sr. Content Marketing Manager, Amplitude](https://amplitude.com/blog/author/mallory-busch): Check out the blog posts from Mallory Busch, Sr. Content Marketing Manager, Amplitude. Mallory Busch formerly ran the Amplitude blog, frequently named a best blo...
- [Amplitude director of content marketing Mallory Mast](https://amplitude.com/blog/author/mallory-mast): Mallory is an award-winning journalist who's been leading content marketing teams and strategy for more than a decade. 
- [Former Senior Manager of Digital and Product (App) Insights and Analytics, Ultra Mobile and Mint Mobile](https://amplitude.com/blog/author/mandy-chatigny): Mandy Chatigny is a Senior Manager of Digital and Product (App) Insights and Analytics at Ultra Mobile and Mint Mobile. Her acumen in analytical solutions and setting strategic direction has been pivo
- [Marcus Akerland, Senior Digital Marketing Manager, Amplitude](https://amplitude.com/blog/author/marcus-akerland): Check out the blog posts from Marcus Akerland, Senior Digital Marketing Manager, Amplitude. Marcus Akerland is a senior manager of digital marketing at Amplitude. Pre...
- [Maria LaBrutto, Senior Customer Success Manager, Amplitude](https://amplitude.com/blog/author/maria-labruttoamplitudenew-com): Check out the blog posts from Maria LaBrutto, Senior Customer Success Manager, Amplitude. Maria LaBrutto is a senior customer success manager at Amplitude, where sh...
- [Sr. Communications Manager, Amplitude](https://amplitude.com/blog/author/marianne-ridgeway): With over 10 years of experience in the Bay Area tech industry, Marianne manages corporate, product, and executive communications at Amplitude.  
- [Chief of Staff, WeWard](https://amplitude.com/blog/author/marie-sophie-koeberle): Marie-Sophie Koeberle is the chief of staff at WeWard. Over the past four years, she's seen WeWard grow from a small team with big ambitions into a platform with 20 million users that inspires healthi
- [Product Analyst, Evaneos](https://amplitude.com/blog/author/marion-felder): Marion Felder is a Product Analyst at Evaneos. She was the driving force behind implementing Amplitude and training others within the company. Over the following 18 months, she worked on adopting Ampl
- [Mark Brenneman, Senior Product Manager - Growth at Shift](https://amplitude.com/blog/author/mark-brenneman): Check out the blog posts from Mark Brenneman, Senior Product Manager - Growth at Shift. Mark is the Senior Product Manager - Growth at Shift. He has a demonstrate...
- [Mark Dondanville, Enterprise Success Manager](https://amplitude.com/blog/author/mark-dondanville): Check out the blog posts from Mark Dondanville, Enterprise Success Manager. Mark is part of the Customer Success Team at Amplitude.  He has been worki...
- [Head of Value, Asia Pacific and Japan, Amplitude](https://amplitude.com/blog/author/mark-drasutis): Mark Drasutis is the Head of Value, APJ at the leading digital analytics platform Amplitude.
- [Martí Colominas, Head of Data at Kahoot! ](https://amplitude.com/blog/author/marti-colominas): Check out the blog posts from Martí Colominas, Head of Data at Kahoot! . Martí Colominas heads the data team at Kahoot!, based out of Norway. Previ...
- [Mary Kearl, Digital Strategist](https://amplitude.com/blog/author/mary-kearl): Check out the blog posts from Mary Kearl, Digital Strategist. Mary Kearl is a writer and digital strategist who has led email, social me...
- [Mary Tan](https://amplitude.com/blog/author/mary-tan): Mary Tan is an ecosystem builder leading startup activations and venture partnerships at Amplitude. She works to power entrepreneurship at every stage.
- [Maryam Lahiji, Technology Partner Manager](https://amplitude.com/blog/author/maryam-lahiji): Check out the blog posts from Maryam Lahiji, Technology Partner Manager. Maryam is a chocoholic channel connoisseur who loves to work with partners...
- [Former Solutions Engineer, Amplitude](https://amplitude.com/blog/author/matt-groom): Matt Goom is a solutions engineer at Amplitude based in London. Previously, he worked at Salesforce.
- [Former Lead Product Designer, Growth, Amplitude](https://amplitude.com/blog/author/matt-kabus): Matt Kabus is a Lead Product Designer on Amplitude's Growth team, creating customer-first experiences that drive acquisition, activation, and monetization. He studied advertising and music business at
- [Director of Growth at Temporal Technologies](https://amplitude.com/blog/author/matt-pyle): Matt Pyle is a Director of Growth at Temporal Technologies. He is a Growth, Marketing, and Product Management professional with a passion for building excellent customer experiences that drive growth 
- [Matt Sornson, Head of Growth Marketing](https://amplitude.com/blog/author/matt-sornson): Check out the blog posts from Matt Sornson, Head of Growth Marketing. Matt is the Head of Growth Marketing at Clearbit.
- [Ex-VP of Product, Acorns and Partner, Uptech Studios](https://amplitude.com/blog/author/matthew-new): Matthew New is Ex-VP of Product at Acorns and current Partner at Uptech Studios, a startup studio, venture firm, and official Amplitude implementation partner.
- [Maxime Berthelot, Head of Product Growth at Walkie-talkie](https://amplitude.com/blog/author/maxime-berthelot): Check out the blog posts from Maxime Berthelot, Head of Product Growth at Walkie-talkie. Maxime Berthelot is the Head of Product Growth at Walkie-talkie. He is wor...
- [Meredith Callan, People Program Manager at Amplitude](https://amplitude.com/blog/author/meredith-callan): Check out the blog posts from Meredith Callan, People Program Manager at Amplitude. Meredith Callan is Amplitude's People Program Manager. When she's not runn...
- [Meredith Fay, Senior Manager of Brand Design, Amplitude](https://amplitude.com/blog/author/meredith-fay): Check out the blog posts from Meredith Fay, Senior Manager of Brand Design, Amplitude. Meredith manages Amplitude's brand and visual design working on everything...
- [Global Solution Architect, Amplitude](https://amplitude.com/blog/author/michael-clair): Michael Clair is a Global Solution Architect at Amplitude, leading the Solutions Engineering Data Infrastructure team.
- [Director—Growth Ops, Appfire](https://amplitude.com/blog/author/michael-kuhl): Michael Kuhl is a Director—Growth Ops at Appfire. He thrives on helping individuals, teams, and organizations adopt better practices & processes enabled and empowered with well-conceived and well-conn
- [Michele Morales, Senior Product Marketing Manager, Amplitude](https://amplitude.com/blog/author/michele-morales): Michele Morales is a product marketing manager at Amplitude, focusing on go-to-market solutions for enterprise customers
- [Michelle Lee, Senior Product Manager, Amplitude](https://amplitude.com/blog/author/michelle-lee): Check out the blog posts from Michelle Lee, Senior Product Manager, Amplitude. Michelle is a Senior Product Manager at Amplitude, focused on the core Ana...
- [Mike Hutchinson, Chief Product Officer at SuperAwesome](https://amplitude.com/blog/author/mike-hutchinson): Check out the blog posts from Mike Hutchinson, Chief Product Officer at SuperAwesome. CPO at SuperAwesome, Mike Hutchinson is on a mission to make the internet ...
- [Mike Ottavi-Brannon, Principal Product Manager](https://amplitude.com/blog/author/mike-ottavi-brannon): Check out the blog posts from Mike Ottavi-Brannon, Principal Product Manager. Mike is a self-proclaimed amateur chef and Principal Product Manager at Am...
- [Mohammed Ogaily, VP of Product at Anghami](https://amplitude.com/blog/author/mohammed-ogaily): Check out the blog posts from Mohammed Ogaily, VP of Product at Anghami. Mohammed Ogaily is the VP of Product at Anghami. He is passionate about bu...
- [Mustafa Paksoy, Director of Engineering, Amplitude](https://amplitude.com/blog/author/mustafa-paksoy): Check out the blog posts from Mustafa Paksoy, Director of Engineering, Amplitude. Mustafa “Moose” Paksoy is a director of engineering at Amplitude, leading ...
- [Nahla Mortada, Senior Product Manager, 4Sale](https://amplitude.com/blog/author/nahla-mortada): Check out the blog posts from Nahla Mortada, Senior Product Manager, 4Sale. Nahla Mortada is a Senior Product Manager at 4Sale with a software develop...
- [Nancy Hua, CEO, Apptimize](https://amplitude.com/blog/author/nancy-hua): Check out the blog posts from Nancy Hua, CEO, Apptimize. Nancy is the CEO and co-founder of Apptimize.
- [Nancy Wang, Head of Product, AWS Backup](https://amplitude.com/blog/author/nancy-wang): Check out the blog posts from Nancy Wang, Head of Product, AWS Backup. Nancy is the Head of Product for Amazon Web Services Backup Service as wel...
- [Product Analytics Lead, IU Group](https://amplitude.com/blog/author/natalia-wierzbowska): Natalia Wierzbowska is a Product Analytics Lead at IU Group. She is passionate about analyzing consumer behavior in digital world and building Product-led Experimentation Culture. 
- [Nate Franklin, Director, Product Marketing, Amplitude](https://amplitude.com/blog/author/nate-franklin): Check out the blog posts from Nate Franklin, Director, Product Marketing, Amplitude. Nate Franklin is a director of product marketing at Amplitude. As a former...
- [Former VP of Enterprise Data and Insights, Amplitude](https://amplitude.com/blog/author/naveen-avalareddy): Naveen Avalareddy is the VP of Enterprise Data and Insights at Amplitude. With over 20 years of experience working in data, he’s helped multiple organizations make the shift from being data-aware to d
- [Nick Aldershof, OKCupid](https://amplitude.com/blog/author/nick-aldershof): Check out the blog posts from Nick Aldershof, OKCupid. Nick Aldershof leads the analytics team for OkCupid. Throughout his career...
- [Nick Markman, Director of Product at Evocalize](https://amplitude.com/blog/author/nick-markman): Check out the blog posts from Nick Markman, Director of Product at Evocalize. Nick Markman is a Director of Product at Evocalize, a company whose Col...
- [VP of Engineering, MySwimPro](https://amplitude.com/blog/author/nick-newell):  Nick Newell is the VP of Engineering at MySwimPro.
- [Nick Pavlichek, Senior Product Manager, Ironclad](https://amplitude.com/blog/author/nick-pavlichek): Nick Pavlichek is a Senior Product Manager at Ironclad.
- [Nicole Spivak, Partner Marketing Manager](https://amplitude.com/blog/author/nicole-spivak): Check out the blog posts from Nicole Spivak, Partner Marketing Manager. Nicole Spivak is the Partner Marketing Manager at Amplitude, where she hel...
- [Nik Friedman TeBockhorst, Vice President of Solutions, McGaw.io](https://amplitude.com/blog/author/nik-friedman-tebockhorst): Check out the blog posts from Nik Friedman TeBockhorst, Vice President of Solutions, McGaw.io. Nik is Vice President of Solutions at McGaw.io. He has more than 20 years ...
- [Product & Engineering Lead, QuillBot](https://amplitude.com/blog/author/nikhil-agrawal): Nikhil Agrawal is a Product & Engineering Lead at QuillBot. Passionate about building new products, he is a dynamic leader with a proven track record in driving business growth and innovation. Nikhil 
- [Nikhil Gangaraju, Director, Product Marketing](https://amplitude.com/blog/author/nikhil-gangaraju): Check out the blog posts from Nikhil Gangaraju, Director, Product Marketing. Nikhil is a product marketer at Amplitude focusing on Amplitude Analytics ...
- [Nikki Lasley, Head of Diversity, Equity and Inclusion at Amplitude](https://amplitude.com/blog/author/nikki-lasley): Check out the blog posts from Nikki Lasley, Head of Diversity, Equity and Inclusion at Amplitude. Nikki is the Head of Diversity, Equity and Inclusion at Amplitude, where s...
- [Nirmal Utwani, Staff Software Engineer](https://amplitude.com/blog/author/nirmal-utwani): Check out the blog posts from Nirmal Utwani, Staff Software Engineer. Nirmal is on Amplitude's software engineering team. He has expertise in bu...
- [Nisha Dwivedi, Lead Sales Engineer](https://amplitude.com/blog/author/nisha-dwivedi): Check out the blog posts from Nisha Dwivedi, Lead Sales Engineer. Nisha leads the Sales Engineering and Diversity teams at Amplitude. She gr...
- [Nithya Rajendran](https://amplitude.com/blog/author/nithya-rajendran): Nithya Rajendran is Principal Product Manager for Amplitude Web Experimentation, where she helps companies accelerate digital growth through experimentation.
- [Director of Product Analytics, Vimeo](https://amplitude.com/blog/author/noa-ziv): Noa Ziv is a Director of Product Analytics at Vimeo. She developed the analytics team in Israel after Vimeo acquired her previous company, Magisto, which designed the video creation and editing tool. 
- [Noorisingh Saini, Global Content Marketing Manager, Amplitude](https://amplitude.com/blog/author/noorisingh-saini): Noorisingh Saini is a data-driven content marketing manager and Amplitude power user. Previously, she managed all customer identity content at Okta.
- [Ofir Natan, CPO at ThriveDX Enterprise](https://amplitude.com/blog/author/ofir-natan): Check out the blog posts from Ofir Natan, CPO at ThriveDX Enterprise. Ofir Natan is the CPO at ThriveDX Enterprise, a global leader in Cybersecu...
- [Oleg Yakubenkov,  CEO at GoPractice.io](https://amplitude.com/blog/author/oleg-yakubenkov): Check out the blog posts from Oleg Yakubenkov,  CEO at GoPractice.io. Oleg Yakubenkov is the CEO of [GoPractice](https://gopractice.io/). Oleg i...
- [Senior Manager, Data Science and Analytics, MyFitnessPal](https://amplitude.com/blog/author/olga-berezovsky): Olga Berezovsky is an analyst and data scientist. Born in Ukraine and based in San Francisco. She is the author of the beloved analytics newsletter, Data Analysis Journal. A rare mix of practitioner i
- [Product Data Science Lead, Preply](https://amplitude.com/blog/author/olha-mateva): Olha is a Senior Product Data Scientist at Preply, a seasoned professional with over 5 years of data expertise gained from various tech companies. Olha is dedicated to improving products through data-
- [Olivia Rose, CISO, Vice President of Security & IT, Amplitude](https://amplitude.com/blog/author/olivia-rose): Check out the blog posts from Olivia Rose, CISO, Vice President of Security & IT, Amplitude. Olivia Rose is the CISO, Vice President of Security &amp; IT at Amplitude....
- [Senior Analytics Manager, Strava](https://amplitude.com/blog/author/paige-deraedt): Paige is a Senior Analytics Manager at Strava. She has a background in data analysis, product design, and quality assurance engineering. 
- [Pascal Weinberger Bio](https://amplitude.com/blog/author/pascal-weinberger): Pascal Weinberger Blog Author Bio
- [Patrick Gordon, Principal Product Manager, Jumbo Interactive Limited](https://amplitude.com/blog/author/patrick-gordon): Check out the blog posts from Patrick Gordon, Principal Product Manager, Jumbo Interactive Limited. Patrick Gordon is the principal product manager at Jumbo Interactive Limit...
- [Patrick Hammond, Senior Solutions Consultant, Amplitude](https://amplitude.com/blog/author/patrick-hammond): Check out the blog posts from Patrick Hammond, Senior Solutions Consultant, Amplitude. Patrick Hammond is a solution consultant and product specialist with over ...
- [Patrick Thompson, Director of Product Management, Amplitude](https://amplitude.com/blog/author/patrick-thompson): Check out the blog posts from Patrick Thompson, Director of Product Management, Amplitude. Patrick Thompson is the director of product for Amplitude and co-founded I...
- [Paul Hultgren](https://amplitude.com/blog/author/paul-hultgren): Paul Hultgren is a Technical Lead on the Guides and Surveys team at Amplitude. He has worked across verticals from e-commerce to data & analytics.
- [Paul Koullick, Sr. Product Manager](https://amplitude.com/blog/author/paul-koullick): Check out the blog posts from Paul Koullick, Sr. Product Manager. Paul is on the product team at Amplitude. Previously, product @StrideHealt...
- [Paul Morrill](https://amplitude.com/blog/author/paul-morrill): Paul Morrill is a senior copywriter at Amplitude, where he manages the blog, YouTube, and content about experimentation.
- [Pavan Patibandla, Senior Software Engineer](https://amplitude.com/blog/author/pavan-patibandla): Check out the blog posts from Pavan Patibandla, Senior Software Engineer. Pavan is Senior BackEnd Engineer at Amplitude, responsible for our Distrib...
- [Pavel Dimshiz, Senior Product Marketing Manager](https://amplitude.com/blog/author/pavel-dimshiz): Check out the blog posts from Pavel Dimshiz, Senior Product Marketing Manager. Pavel is a Product Marketer at AppsFlyer. Over the past 8 years, he has ga...
- [Product Marketing, Menu Strategy, Taco Bell](https://amplitude.com/blog/author/perri-myers): Perri Myers is a Product Marketing, Menu Strategy at Taco Bell. Previously, she led the Data and Analytics team, focusing on consolidating and analyzing data from Taco Bell's diverse customer touchpoi
- [Peter Klayman, VP, Business Strategy at Bottle Rocket](https://amplitude.com/blog/author/peter-klayman): Check out the blog posts from Peter Klayman, VP, Business Strategy at Bottle Rocket. Peter leads Bottle Rocket’s business strategy practice and manages a team ...
- [Vice President, Partnerships, Amplitude](https://amplitude.com/blog/author/peter-kuo): Peter Kuo has built and scaled partner ecosystems for over 15 years. Prior to Amplitude, he led global partner organizations at LaunchDarkly, VMware, and Box.
- [Phil Burch, Group Product Marketing Manager, Amplitude](https://amplitude.com/blog/author/phil-burch): Check out the blog posts from Phil Burch, Group Product Marketing Manager, Amplitude. Phil Burch is a Group Product Marketing Manager for Amplitude Experiment. ...
- [Phillip Lee, Principal Product Owner, Growth and Martech at SoFi](https://amplitude.com/blog/author/phillip-lee): Check out the blog posts from Phillip Lee, Principal Product Owner, Growth and Martech at SoFi. Phillip Lee is a Principal Product Owner at SoFi leading the Martech and G...
- [Pragnya Paramita, Group Product Marketing Manager, Amplitude](https://amplitude.com/blog/author/pragnya-paramita): Check out the blog posts from Pragnya Paramita, Group Product Marketing Manager, Amplitude. Pragnya is a Group Product Marketing Manager at Amplitude. Here she leads ...
- [Manager, Content Marketing, Remote](https://amplitude.com/blog/author/preston-wickersham): Preston is the manager of content marketing at Remote, where he leads content development about distributed workforces, international employment laws, and remote work insights.
- [Pulkit Agrawal, CEO and co-founder, Chameleon](https://amplitude.com/blog/author/pulkit-agrawal): Check out the blog posts from Pulkit Agrawal, CEO and co-founder, Chameleon. Pulkit Agrawal is co-founder &amp; CEO of [Chameleon][40]. He cares deeply...
- [Pulkit Jain, Sr. Content Marketing Manager, MoEngage](https://amplitude.com/blog/author/pulkit-jain): Check out the blog posts from Pulkit Jain, Sr. Content Marketing Manager, MoEngage. Pulkit drives growth through content at MoEngage. His experience as a B2B ...
- [Senior Analytics Manager, Preply](https://amplitude.com/blog/author/quentin-laveau): Quentin is a Senior Analytics Manager at Preply with a proven track record of driving business success through data-driven insights. With extensive experience as a Senior Strategy & Data Analyst at Bo
- [Rachael Holley, Account Executive](https://amplitude.com/blog/author/rachael-holley): Check out the blog posts from Rachael Holley, Account Executive. Rachael Holley is an Analytics Strategist at Amplitude, where she helps pe...
- [Rachel Hall, Campaign Operations Manager, Amplitude](https://amplitude.com/blog/author/rachel-hall): Check out the blog posts from Rachel Hall, Campaign Operations Manager, Amplitude. Rachel Hall is the campaign operations manager at Amplitude, where she man...
- [Rachel Herrera, Product Analytics Manager](https://amplitude.com/blog/author/rachel-herrera): Check out the blog posts from Rachel Herrera, Product Analytics Manager. Rachel is passionate about helping teams unlock their product analytics po...
- [Former Group Product Marketing Manager, Amplitude](https://amplitude.com/blog/author/rachel-torres): Read blog pots by Rachel Torres, Group Product Marketing Manager, Amplitude. 
- [Staff AI Engineer](https://amplitude.com/blog/author/ram-soma): Ram Soma is a Staff AI Engineer at Amplitude, leading various AI initiatives across the company. He has a background in data science and machine learning engineering.
- [Ran Liu, Senior UX Designer](https://amplitude.com/blog/author/ran-liu): Check out the blog posts from Ran Liu, Senior UX Designer. Ran is a data-driven product designer who creates delightful user experien...
- [Raven Moore, Experience Design Leader](https://amplitude.com/blog/author/raven-moore): Raven is a Chicago-based design leader with over a decade in user experience and research. She holds a Master of Science in Human-Computer Interaction from DePaul University. Her work focuses on scali
- [Vice President of Digital Product Management, Lindblad Expeditions](https://amplitude.com/blog/author/richard-mcgovern): Richard is the Vice President of Digital Product Management at Lindblad Expeditions. An experienced digital product and data manager, he is passionate about using data and technology to create excelle
- [Riley Panko, Senior Content Developer and Marketer at Clutch](https://amplitude.com/blog/author/riley-panko): Check out the blog posts from Riley Panko, Senior Content Developer and Marketer at Clutch. Riley Panko is a Senior Content Developer and Marketer at [Clutch](https:/...
- [Data Product Manager, SafetyCulture](https://amplitude.com/blog/author/rinky-devarapally): I'm currently a Data Product Manager at SafetyCulture, where I previously served as Product Analytics Lead and Senior Product Analyst.
- [RJ Gazarek, Group Product Marketing Manager, Amplitude](https://amplitude.com/blog/author/rj-gazarek): Check out the blog posts from RJ Gazarek, Group Product Marketing Manager, Amplitude. Been in product marketing for 10 years working at tech companies of variou...
- [Robbie Wallace blog contributor](https://amplitude.com/blog/author/robbie-wallace): Robbie Wallace is a highly experienced Senior Engagement Manager for Amplitude, with over a decade of expertise in Digital Analytics and Marketing Technology. He has worked with both SMB and Enterpris
- [Robbin Brillantes, Head of Data Analytics at ABS-CBN Global Ltd. ](https://amplitude.com/blog/author/robbin-brillantes): Check out the blog posts from Robbin Brillantes, Head of Data Analytics at ABS-CBN Global Ltd. . Robbin is the Head of Data Analytics at ABS-CBN Clobal Ltd. Robin is an as...
- [Product Growth Advisor](https://amplitude.com/blog/author/romain-finot): Romain Finot is a Product Growth leader who helps companies turn user data into activation. Over 9 years, he's built growth frameworks for companies like Finary, Freetrade, and Tediber, with a focus o
- [Romain Penchenat, Former product designer at Lydia](https://amplitude.com/blog/author/romain-penchenatamplitudenew-com): Check out the blog posts from Romain Penchenat, Former product designer at Lydia. Romain Penchenat is a former product designer at Lydia and a digital produ...
- [Rosalia Quam-Wickham, Marketing & Operations at Branch Metrics](https://amplitude.com/blog/author/rosalia-quam-wickham): Check out the blog posts from Rosalia Quam-Wickham, Marketing & Operations at Branch Metrics. Rosalia Quam-Wickham was formerly in Marketing &amp; Operations at Branch ...
- [Rox Chang, Senior Solutions Architect, Amplitude](https://amplitude.com/blog/author/rox-chang): Check out the blog posts from Rox Chang, Senior Solutions Architect, Amplitude. Rox Chang is a Senior Solutions Architect at Amplitude, helping startups a...
- [Ryan Ashcraft, Senior Software Engineer ](https://amplitude.com/blog/author/ryan-ashcraft): Check out the blog posts from Ryan Ashcraft, Senior Software Engineer . Ryan is on the Product Engineering team at Amplitude. He is passionate abo...
- [Salvatore Nastasi blog posts](https://amplitude.com/blog/author/salvatore-nastasi): Salvatore Nastasi specializes in complex customer implementations and data optimization. He works with customers across all industries and sizes.
- [Sam Edwards, Global Technology Partner Manager, Amplitude](https://amplitude.com/blog/author/samantha-edwards): Check out the blog posts from Sam Edwards, Global Technology Partner Manager, Amplitude. Sam is a global technology partner manager at Amplitude and former solutio...
- [Sandhya Hegde, VP of Marketing](https://amplitude.com/blog/author/sandhya-hegde): Check out the blog posts from Sandhya Hegde, VP of Marketing. Sandhya Hegde is the VP of Marketing at Amplitude, driving our strategy to...
- [Sandi MacPherson, Founder](https://amplitude.com/blog/author/sandi-macpherson): Check out the blog posts from Sandi MacPherson, Founder. 
- [Sara Baker](https://amplitude.com/blog/author/sara-baker): Sara Baker is a Senior Analytics Product Manager at ForeFlight, where she leads data-driven product initiatives for aviation solutions.
- [CEO and Co-Founder, Winnie](https://amplitude.com/blog/author/sara-mauskopf): Sara Mauskopf is the CEO and Co-Founder of Winnie, a marketplace for child care built on powerful data systems and backed by a trusted community of parents and providers. Prior to Winnie, Sara held pr
- [Sarah Chambers, Editor-in-Chief at Chatra](https://amplitude.com/blog/author/sarah-chambers): Check out the blog posts from Sarah Chambers, Editor-in-Chief at Chatra. Sarah Chambers is Editor-in-Chief for [Chatra](https://chatra.io/), a mess...
- [Sarah Shaheen, Director of Corporate and Strategic Events, Amplitude](https://amplitude.com/blog/author/sarah-shaheen): Check out the blog posts from Sarah Shaheen, Director of Corporate and Strategic Events, Amplitude. Sarah Shaheen is the Director of Corporate and Strategic Events at Amplitu...
- [Scott Kramer, Sr. Staff Engineer, Amplitude](https://amplitude.com/blog/author/scott-kramer): Check out the blog posts from Scott Kramer, Sr. Staff Engineer, Amplitude. Scott Kramer is a senior staff engineer at Amplitude who focuses on delive...
- [Scott Mathson, Senior Growth Marketing & SEO Manager, Amplitude](https://amplitude.com/blog/author/scott-mathson): Check out the blog posts from Scott Mathson, Senior Growth Marketing & SEO Manager, Amplitude. Scott has been creating, marketing, and growing brands, their products, and teams....
- [Sean Kilcullen, Group Product Manager, Amplitude](https://amplitude.com/blog/author/sean-kilcullen): Sean Kilcullen is a Group Product Manager working on Amplitude's CDP product. Previously he was Head of Product at Quantcast building their self-serve DSP, Q for Marketers.
- [Serena Wang, Partner Marketing, OneSignal](https://amplitude.com/blog/author/serena-wang): Check out the blog posts from Serena Wang, Partner Marketing, OneSignal. Serena Wang works on partner marketing at OneSignal, where she helps digit...
- [Seyi Adebajo Bio](https://amplitude.com/blog/author/seyi-adebajo): Seyi is the Co-founder and Founding Engineer of Metaphor Data. Having worked in the startup space for over a decade, Seyi worked at Meta and Linkedin before co-founding Metaphor. 
- [Shab Jahan, Sr. Account Based Marketing Manager, Amplitude](https://amplitude.com/blog/author/shab-jahan): Shab is a seasoned Senior ABM Manager at Amplitude, driving synergies between marketing and sales to create seamless, impactful customer experiences.
- [Shadi Rostami, Senior/executive VP of Engineering](https://amplitude.com/blog/author/shadi-rostami): Check out the blog posts from Shadi Rostami, Senior/executive VP of Engineering. Shadi is the Senior/Executive VP of Engineering at Amplitude. She is a pas...
- [Shawn Hymer, Data and Strategy Analyst at Palo Alto Software](https://amplitude.com/blog/author/shawn-hymer): Check out the blog posts from Shawn Hymer, Data and Strategy Analyst at Palo Alto Software. Shawn Hymer is a Data and Strategy Analyst at Palo Alto Software. He has 1...
- [Head of Design, Southern Fried Concepts](https://amplitude.com/blog/author/shawnda-williams): Shawnda is a multifaceted professional with a dynamic blend of skills as a designer, technologist, advocate, and passionate car builder.
- [Shayna Stewart, Director, Strategic Business Development at Turner Sports, NBA Digital](https://amplitude.com/blog/author/shayna-stewart): Check out the blog posts from Shayna Stewart, Director, Strategic Business Development at Turner Sports, NBA Digital. Shayna is a Director, Strategic Business Development at Turner Sports, NBA...
- [Shelley Yoo](https://amplitude.com/blog/author/shelley-yoo): Shelley Yoo is Senior Product Manager at Satispay
- [Sherry Thomas-Zon, Director of Mobile Marketing, Walmart](https://amplitude.com/blog/author/sherry-thomas-zon): Check out the blog posts from Sherry Thomas-Zon, Director of Mobile Marketing, Walmart. Sherry Thomas-Zon is the head of mobile marketing at Walmart eCommerce. Sh...
- [Chief Product Officer, LIFULL HOME’S](https://amplitude.com/blog/author/shin-okubo): Shin Okubo is the Chief Product Officer at LIFULL HOME’S, focusing on enhancing multiple products in the real estate domain. Before this, he worked with domestic projects at LIFULL and then expanded i
- [Shobhit Singhal, Director of Product, Disney+ Hotstar](https://amplitude.com/blog/author/shobhit-singhal): Check out the blog posts from Shobhit Singhal, Director of Product, Disney+ Hotstar. Shobhit Singhal  is director of product at Disney+ Hotstar, where he leads...
- [Head of Product, ManoMano](https://amplitude.com/blog/author/simon-berthet-bondet): Simon Berthet-Bondet is Head of Product at ManoMano and is responsible for building a customer experience that helps users understand DIY and gardening.
- [Head of Analytics & Optimization, Wahi](https://amplitude.com/blog/author/simon-trudeau): Simon Trudeau is the Head of Analytics & Optimization at Wahi. With 15+ years of experience in the world of analytics, he focuses on maximizing user activation, engagement, and growth by using product
- [Associate General Counsel, Commercial, Amplitude](https://amplitude.com/blog/author/skyla-banks): Skyla R. Banks is Sr. Commercial Counsel within the Legal Department at Amplitude. In her role, she navigates complex transactions with precision and insight. Skyla utilizes her experiences as a Black
- [Somer Simpson, VP of Product, Amplitude](https://amplitude.com/blog/author/somer-simpson): Check out the blog posts from Somer Simpson, VP of Product, Amplitude. Somer Simpson has spent nearly 30 years in online media or media-related s...
- [Sophie Lin, Senior Product Designer at Amplitude](https://amplitude.com/blog/author/sophie-lin): Check out the blog posts from Sophie Lin, Senior Product Designer at Amplitude. Sophie Lin is a senior product designer at Amplitude. She was previously t...
- [Spencer Fry, Founder & CEO, Podia](https://amplitude.com/blog/author/spencer-fry): Check out the blog posts from Spencer Fry, Founder & CEO, Podia. Spencer has been building SaaS startup for 15 years. He specializes in bui...
- [Spenser Skates, CEO and Co-founder](https://amplitude.com/blog/author/spenser-skates): Check out the blog posts from Spenser Skates, CEO and Co-founder. Spenser is the CEO and Co-founder of Amplitude. He experienced the need fo...
- [Spondon Kath Hazarika, Senior Product Manager at Showcase IDX](https://amplitude.com/blog/author/spondon-kath-hazarika): Check out the blog posts from Spondon Kath Hazarika, Senior Product Manager at Showcase IDX. Spondon Hazarika is a Senior Product Manager at Showcase IDX. Over the pas...
- [Stanley Krochik, Security Manager, Amplitude](https://amplitude.com/blog/author/stanley-krochik): Check out the blog posts from Stanley Krochik, Security Manager, Amplitude. Stanley is the governance, risk, and compliance manager for Amplitude's se...
- [Stefan Bhagwandin, Writer at Leanplum](https://amplitude.com/blog/author/stefan-bhagwandin): Check out the blog posts from Stefan Bhagwandin, Writer at Leanplum. Stefan Bhagwandin is a social media and content intern at [Leanplum](https...
- [Stefania Olafsdóttir, Co-Founder and CEO, Avo](https://amplitude.com/blog/author/stefania-olafsdottir): Check out the blog posts from Stefania Olafsdóttir, Co-Founder and CEO, Avo. Stefania Olafsdóttir is the Co-Founder and CEO at Avo, the next-generation...
- [Stephanie Halamek, Product Data Scientist at WeWork](https://amplitude.com/blog/author/stephanie-halamek): Check out the blog posts from Stephanie Halamek, Product Data Scientist at WeWork. Stephanie Halamek is a Product Data Scientist at WeWork. She is passionate...
- [former Digital Project Manager, Nautilus, Inc.](https://amplitude.com/blog/author/steve-black): Steve Black is a former Digital Project Manager at Nautilus, Inc. He is a passionate innovation product creator with a unique background that allows him to inspire and develop new creative ideas.
- [Suneet Bhatt, GM, Crazy Egg](https://amplitude.com/blog/author/suneet-bhatt): Check out the blog posts from Suneet Bhatt, GM, Crazy Egg. Suneet's old. He's been working for almost two decades on all things digit...
- [Global Business Development Manager, Mathpresso](https://amplitude.com/blog/author/sunny-han): Sunny Han is a Global Business Development Manager at Mathpresso. She specializes in launching products in the US and global markets. Leveraging her background in the U.S. and Korea, Sunny has gained 
- [Suyog Deshpande, Head of Product Marketing](https://amplitude.com/blog/author/suyog-deshpande): Check out the blog posts from Suyog Deshpande, Head of Product Marketing. Suyog leads the Product Marketing function at Amplitude. He oversees Ampli...
- [Tai Rattigan, Head of Partnerships](https://amplitude.com/blog/author/tai-rattigan): Check out the blog posts from Tai Rattigan, Head of Partnerships. Tai works with our Solutions and Technology partners at Amplitude to maint...
- [Managing Director of Data Department, NTT Docomo](https://amplitude.com/blog/author/takashi-suzuki): Takashi Suzuki is the Managing Director of the Data Department at NTT Docomo. His goal is to help business teams extract as many insights as possible from massive data pools.
- [Chief Data Officer, ANZ, Zip](https://amplitude.com/blog/author/tal-bergman): Tal Bergman is a Chief Data Officer, ANZ at Zip. He is a data and analytics executive and strategist with 15+ years of experience in the financial services industry and a proven track record in data, 
- [Tania Yu, Software Engineering Intern](https://amplitude.com/blog/author/tania-yu): Check out the blog posts from Tania Yu, Software Engineering Intern. Tania is a Summer 2017 software engineering intern at Amplitude. She major...
- [Tanya Littlefield](https://amplitude.com/blog/author/tanya-littlefield): Tanya Littlefield, VP of Growth Marketing, works with sales and product teams to lead the awareness, monetization, and lifecycle experience of our customers.
- [Tara Nesbitt, Senior Partner Marketing Manager](https://amplitude.com/blog/author/tara-nesbitt): Check out the blog posts from Tara Nesbitt, Senior Partner Marketing Manager. Tara works within the Amplitude partnership ecosystem to help strategize a...
- [Tatyana Mamut, Strategic Product Advisor](https://amplitude.com/blog/author/tatyana-mamut): Check out the blog posts from Tatyana Mamut, Strategic Product Advisor. Tatyana Mamut is a transformative leader &amp; tech innovator in Silicon V...
- [Experience, Inclusion & Impact Specialist, Amplitude](https://amplitude.com/blog/author/teaja-smith): Blog author Teaja Smith is a compassionate disruptor who brings her energy to Amplitude as an Experience, Inclusion, and Social Impact Specialist at Amplitude.
- [Field Chief Technology Officer, Amplitude](https://amplitude.com/blog/author/ted-sfikas): Ted Sfikas is Amplitude’s Field CTO for the Go To Market team, delivering Digital Strategy, Martech, and Customer Data expertise to clients worldwide.
- [Head of Data, Ankorstore](https://amplitude.com/blog/author/thomas-clavelloux): Thomas Clavelloux is the Head of Data at Ankorstore. For the past decade, he has held diverse data roles in consulting, scale-up, and international companies.  His hands-on capabilities balance with s
- [President, Amplitude](https://amplitude.com/blog/author/thomas-hansen): Thomas' mission is to help people and organizations go bigger and further than they otherwise would. At Amplitude, he leads go-to-market (GTM) strategy, including revenue, operations, customer success
- [Thomas Prieur, Product Data Scientist & Analyst Team Lead, Criteo ](https://amplitude.com/blog/author/thomas-prieur): Check out the blog posts from Thomas Prieur, Product Data Scientist & Analyst Team Lead, Criteo . Thomas Prieur is the product data scientist and analyst team lead at Crite...
- [Head of Learner Success, LingQ](https://amplitude.com/blog/author/thomas-pruchinski): Thomas Pruchinski is the Head of Learner Success at LingQ, where he is focused on driving increased onboarding, retention & free-to-paid metrics. 
- [Tiahn Wetzler, Manager, Content & Editorial at Adjust](https://amplitude.com/blog/author/tiahn-wetzleramplitudenew-com): Check out the blog posts from Tiahn Wetzler, Manager, Content & Editorial at Adjust. Tiahn is Adjust's Manager of Content &amp; Editorial. Originally from Sydn...
- [Tifenn Dano Kwan, Chief Marketing Officer, Amplitude](https://amplitude.com/blog/author/tifenn-dano-kwan): Check out the blog posts from Tifenn Dano Kwan, Chief Marketing Officer, Amplitude. Tifenn Dano Kwan is the CMO of Amplitude where she leads the global market...
- [Tim Duncan, Growth at Bottle Rocket](https://amplitude.com/blog/author/tim-duncan): Check out the blog posts from Tim Duncan, Growth at Bottle Rocket. Tim Duncan leads the Growth Practice at Bottle Rocket and is an active tho...
- [Tim Herbig, Product Management Coach and Consultant](https://amplitude.com/blog/author/tim-herbig): Check out the blog posts from Tim Herbig, Product Management Coach and Consultant. [Tim Herbig](https://herbig.co/) is a Product Management Coach and Consult...
- [Timothy Daniell, Permutable](https://amplitude.com/blog/author/timothy-daniell): Timothy Daniell is the founder of analytics and experimentation agency, Permutable. Timothy studied Mathematics at the University of Warwick, and afterwards joined the sports betting exchange Betfair 
- [Tina Yazdi, Success Manager](https://amplitude.com/blog/author/tina-yazdi): Check out the blog posts from Tina Yazdi, Success Manager. Tina is a Success Manager at Amplitude. She works out of Amplitude's EMEA ...
- [Tracy Guo, Platform Specialist](https://amplitude.com/blog/author/tracy-guo): Check out the blog posts from Tracy Guo, Platform Specialist. Tracy is a Platform Specialist at Amplitude, dedicated to providing top-of...
- [Tracy Ogishi, Product Manager at GoFundMe*](https://amplitude.com/blog/author/tracy-ogishi): Check out the blog posts from Tracy Ogishi, Product Manager at GoFundMe*. <em>*Note: Tracy is no longer at GoFundMe at time of publication.</em> 
 
...
- [Tyler Joyce, Senior Product Manager at Next College Student Athlete (NCSA)](https://amplitude.com/blog/author/tyler-joyce): Check out the blog posts from Tyler Joyce, Senior Product Manager at Next College Student Athlete (NCSA). I’m a Senior Product Manager at Next College Student Athlete (NCSA). We ai...
- [Former Senior Customer Success Architect, Amplitude](https://amplitude.com/blog/author/tyler-segalla): Tyler Segalla has been working in SaaS and Customer Success for 7+ years, consulting with companies of all shapes and sizes from early-stage startups to Fortune 500 enterprises. 
- [Varun Sharma, Head of Strategic Customer Success](https://amplitude.com/blog/author/varun-sharma): Check out the blog posts from Varun Sharma, Head of Strategic Customer Success. Varun Sharma is the Head of Strategic Customer Success at Amplitude, where...
- [Victoria Fitoussi, Content Marketing Manager](https://amplitude.com/blog/author/victoria-fitoussi): Check out the blog posts from Victoria Fitoussi, Content Marketing Manager. Victoria Fitoussi is the Content Marketing Manager at ProductPlan. She's a...
- [Victoria Rainbolt, Content Project Manager](https://amplitude.com/blog/author/victoria-rainbolt): Check out the blog posts from Victoria Rainbolt, Content Project Manager. Victoria is a project manager on Amplitude's marketing team and is passion...
- [Vinay Ayyala](https://amplitude.com/blog/author/vinay-ayyala): Blog author Vinay Ayyala is a director of engineering at Amplitude, and formerly the co-founder of Command AI (acquired by Amplitude).
- [Vinay Goel](https://amplitude.com/blog/author/vinay-goel): Vinay is a Staff AI Engineer at Amplitude. He builds the foundational AI platforms that empower internal innovation and help define the future of AI analytics.
- [Vince Kosek, Contributing Writer](https://amplitude.com/blog/author/vince-kosek): Check out the blog posts from Vince Kosek, Contributing Writer. Vince Kosek is a product analytics consultant based in Santa Barbara, CA. ...
- [Vivian Wong](https://amplitude.com/blog/author/vivian-wong): Blog contributor profile for Vivian Wong
- [VP of Product and Engineering, AskNicely](https://amplitude.com/blog/author/vlad-pashchenko): Vlad Pashchenko is the VP of Product and Engineering at AskNicely. As a highly capable product leader with 12 years of experience working across SaaS and technology companies, Vlad is focused on lever
- [Wade Chambers](https://amplitude.com/blog/author/wade-chambers): Wade leads the Amplitude engineering org. Previously, he has led engineering at Included Health, Twitter, TellApart, Proofpoint, Yahoo, Opsware, and Netscape.
- [Wendy Vang, Enterprise Solutions Architect](https://amplitude.com/blog/author/wendy-vang): Check out the blog posts from Wendy Vang, Enterprise Solutions Architect. Wendy is a Solutions Architect on the Success team, where she helps custom...
- [Former Director, Product Management, Amplitude](https://amplitude.com/blog/author/weston-clarke): Weston is a product manager at Amplitude with a background in computer science, consulting, and product. He started his career in digital strategy consulting at Accenture, helped build UberEats in it'
- [Wil Pong, Head of Product, Experiment at Amplitude](https://amplitude.com/blog/author/wil-pong): Check out the blog posts from Wil Pong, Head of Product, Experiment at Amplitude. Wil Pong is the head of product for Amplitude Experiment. Previously, he w...
- [Will Newton, Principal Product Designer, Amplitude](https://amplitude.com/blog/author/will-newton): Check out the blog posts from Will Newton, Principal Product Designer, Amplitude. Will Newton is a designer at Amplitude and lover of coffee and code. He sn...
- [William Pentney, Staff Software Engineer](https://amplitude.com/blog/author/william-pentney): Check out the blog posts from William Pentney, Staff Software Engineer. William Pentney is a staff software engineer at Amplitude. He focuses on p...
- [William Zhang, Partner Growth Manager](https://amplitude.com/blog/author/william-zhang): Check out the blog posts from William Zhang, Partner Growth Manager. Will leads our Partner Growth &amp; Enablement initiatives at Amplitude, w...
- [Yana Welinder](https://amplitude.com/blog/author/yana-welinder): Yana is Head of AI at Amplitude, joining through the acquisition of Kraftful, where she was Founder & CEO. She received the 2025 Top CPO Award from Products That Count, and her company Kraftful was na
- [Head of Product, Dropbox Capture](https://amplitude.com/blog/author/youcef-es-skouri): Youcef Es-skouri is the Head of Product at Dropbox Capture. He is a tech exec, entrepreneur, board member, and angel investor with over a decade of experience building and scaling products and growing
- [Youngna Park, COO, Tinybop](https://amplitude.com/blog/author/youngna-park): Check out the blog posts from Youngna Park, COO, Tinybop. Youngna Park is the COO (and former Head of Product) at Tinybop, a Brookly...
- [Senior Software Engineer, Growth, Amplitude](https://amplitude.com/blog/author/zac-bennett): Zac Bennett is a Senior Software Engineer on the Growth team at Amplitude. He studied Economics at UC Berkeley and began his career teaching high school math. Later he transitioned into software engin
- [Zack Chang on the Amplitude blog](https://amplitude.com/blog/author/zack-chang): Zack Chang is a product leader at Complex, the media and commerce platform known for shaping conversations across music, fashion, sneakers, and streetwear.
- [UX Designer, IBM Cloud](https://amplitude.com/blog/author/zsanna-vantulek): Zsanna Vantulek is a UX Designer at IBM Cloud. Zsanna joined the IBM Cloud for VMware UX team in February 2022 and through her passion and talent for designing and structuring complex information, she
- [Amplitude Blog Contributors & Authors](https://amplitude.com/blog/authors): See articles from Amplitude Blog contributors - experts in the product and analytics space - to learn more about digital analytics, product strategy, and much more.
- [Automate Fundraising Process with AI](https://amplitude.com/blog/automate-fundraising-process-with-ai): Learn how to use AI  to make your startup fundraising process more effective. The founder of Bardeen shares what he learned from a successful Series A.
- [Driving Data Excellence: How an Automotive Leader Transformed Analytics](https://amplitude.com/blog/automotive-leader-transformed-analytics): See how a global automotive leader scaled analytics, improved data efficiency, and solved complex challenges with Amplitude.
- [Top Automotive Marketplace Accelerates Sales Leads by 6%](https://amplitude.com/blog/automotive-marketplace-boosts-sales-leads): Learn how a trusted automotive retailer improved lead submissions by 6%, reduced errors by 30%, and empowered 100+ employees with data democratization by migrating to Amplitude from Adobe.
- [Auto-track is [Still] Bad! - Adam Greco](https://amplitude.com/blog/autotrack-is-bad): While it may be tempting to leverage autotrack technologies to simplify implementation, it is not a great long-term solution.
- [How Avito Uses Amplitude to Access and Learn from User Behavior Data](https://amplitude.com/blog/avito-access-user-behavior-data): The marketplace discovered a key to increasing retention 100%.
- [Breaking Data Silos with Amazon AppFlow and Amplitude](https://amplitude.com/blog/aws-appflow-amplitude-announcement): Amazon AppFlow’s integration with Amplitude will empower our customers to break silos by seamlessly combining their data from multiple sources.
- [Learn How To Merge Amplitude Data with Salesforce, Marketo, Zendesk & More | Amplitude](https://amplitude.com/blog/aws-appflow-amplitude-how-it-works): Learn how Amplitude's new integration with Amazon AppFlow can combine disparate data sets to give users powerful behavioral insights.
- [How Amplitude Worked with AWS to Unlock AI-Driven Insights for All](https://amplitude.com/blog/aws-artificial-intelligence): Learn more about Amplitude and the Amazon Web Services (AWS) AIDA solutions bringing personalization at scale to enterprise customers.
- [Amplitude AI Agents: Now in the New AWS Marketplace AI Agents & Tools Category](https://amplitude.com/blog/aws-marketplace-agents): Amplitude AI Agents are now included in the AWS Marketplace in their new category: AI Agents & Tools Category. Read all about it and sign up today!
- [Does your Enterprise Have a Clear B2B Product Analytics Strategy?](https://amplitude.com/blog/b2b-product-analytics-strategy): It’s critical for Enterprise Product teams to understand the impact that their choice of KPIs, or lack thereof, has over the rest of the company
- [From Development to Dollar Signs: How to Connect B2B Products to Revenue](https://amplitude.com/blog/b2b-products-revenue): Product management expert Ibrahim Bashir explains the importance of a SaaS monetization strategy to connect product work to revenue in your organization.
- [The Product Benchmarks Every B2B Technology Company Should Know](https://amplitude.com/blog/b2b-technology-product-benchmarks): Discover exclusive data and strategies from our Product Benchmark Report. Compare the B2B technology industry’s performance across key product metrics.
- [BandLab Shapes the Future of Music Through Data and Experimentation ](https://amplitude.com/blog/bandlab-data-experimentation): Read how using Amplitude Experiment and Analytics helped Bandlab increase customer retention. 
- [Using data to improve UX, product stability, and customer happiness](https://amplitude.com/blog/barco-amplitude-improve-ux): Read how adopting Amplitude Analytics led Barco to improve the user experience and increase their active user base by 25%
- [The Benefits of Bayesian Statistics](https://amplitude.com/blog/bayesian-statistics): Understand Bayesian statistics vs. frequentist methods and learn how Bayesian approaches improve experiment insights with small sample sizes.
- [4 User Insights Behavioral Analytics Can Give You - Amplitude](https://amplitude.com/blog/behavioral-analytics): Learn how behavioral analytics takes the guesswork out of delivering a product that accurately aligns with consumer desires and expectations.
- [What Is Behavioral Analytics? Definition, Examples, & Tools](https://amplitude.com/blog/behavioral-analytics-definition): Learn the essentials of behavioral analytics so you can personalize your digital products and drive business outcomes for your company.
- [Behavioral Cohorts: Find Your Most Engaged Users](https://amplitude.com/blog/behavioral-cohorts-find-your-most-engaged-users): To really understand how users are interacting with your app, you need to go beyond grouping users based on their characteristics.
- [Introducing the Amplitude Guide to Behavioral Data & Event Tracking](https://amplitude.com/blog/behavioral-data-event-tracking): Create a tracking plan to accurately capture your behavioral customer data. Lay a data foundation to give your team analytics they can trust.
- [How Behavioral Marketing Can Better Target Your Audience](https://amplitude.com/blog/behavioral-marketing): Find exactly what your users value by measuring how they interact with your marketing content. Then, make informed changes to their journey.
- [Behavioral Segmentation: Benefits, Types, and Real-World Examples](https://amplitude.com/blog/behavioral-segmentation): Learn how behavioral segmentation enables you to better understand customers and unlock personalization—with real-world examples. 
- [6 Behavioral Segmentation Examples That Drive Personalization](https://amplitude.com/blog/behavioral-segmentation-examples): Check out these behavioral segmentation examples to better understand your customers and drive more personalized marketing campaigns. 
- [Behind the Scenes of a North Star Workshop](https://amplitude.com/blog/behind-scenes-north-star-workshop): Learn what goes into a great North Star workshop. Get expert tips to make workshop magic and ensure your North Star Metric leads to long-term success.
- [How to Benchmark Product-led Growth with OpenView Partners Blake Bartlett and Kyle Poyar](https://amplitude.com/blog/benchmark-product-led-growth): Learn how to lead the market with five pillars of product-led growth and their benchmarks, shared by OpenView partners.
- [8 Analytics Podcasts for Understanding Users and Mastering Data](https://amplitude.com/blog/best-analytics-podcasts): Grab your headphones and tune into these podcasts to learn everything from running more robust data analyses to creating stunning data visualizations.
- [Use the Bet Up Activity to Shine a Light on Your Product Strategy ](https://amplitude.com/blog/bet-up-activity): Bet Up is a preparation activity for defining your north star metric or updating your strategy. It allows teams to map their work to high-level goals.
- [Better Practices for Building Integrations](https://amplitude.com/blog/better-practices-for-building-integrations): Before you get started on an integration, it's worthwhile to take a step back and make sure that what you're building addresses acute customer needs and prioritizes long-term success.
- [Your Personalization Strategy is Basic—Here’s How to Fix It](https://amplitude.com/blog/beyond-recommendations): Learn how leading companies use data to personalize the customer experience in ways their customers love. 
- [Product Teams Need More Than Traditional Analytics](https://amplitude.com/blog/beyond-traditional-analytics): Product analytics and traditional analytics are not interchangeable—especially for product companies. Ruben Ugarte, Founder of Practico Analytics, lends his perspective on the changing analytics needs
- [Don't Let Big Data Cleanup Get in the Way of Insights](https://amplitude.com/blog/big-data-cleanup): Data scientists spend between 50 - 80% of their time on the mundane work of big data cleanup.
- [Discover Your Biggest User Retention Challenge | Amplitude](https://amplitude.com/blog/biggest-user-retention-problem): Learn what over 150 industry professionals see as the biggest challenge to user retention and how to overcome it.
- [BLACC Voices at Amplitude: Celebrating Black History Month](https://amplitude.com/blog/blacc-voices-celebrating-black-history-month): In celebration of Black History Month, BLACC Ampliteers share their experiences and perspectives on the future of diversity in tech.
- [Looking Ahead with BLACC, the Black ERG at Amplitude](https://amplitude.com/blog/black-employee-resource-group): Learn about the progress and plans for BLACC—Black Leaders at Amplitude Creating Change—from group founder Blake Jackson.
- [A Year in Review with BLACC, the Black ERG at Amplitude](https://amplitude.com/blog/black-employee-resource-group-2022): Learn about the progress and plans for Black Leaders at Amplitude Creating Change (BLACC) from employee resource group founder Blake Jackson.
- [Amplifying Black Excellence: A Look Back at BLACC’s Year at Amplitude](https://amplitude.com/blog/black-employee-resource-group-2023): Discover the accomplishments and aspirations of BLACC, the Black ERG at Amplitude, as shared by its founder, Blake Jackson
- [Black Voices at Amplitude: Adrian Gregory - Amplitude](https://amplitude.com/blog/black-voices-adrian-gregory): In this ERG Spotlight Series, Adrian Gregory shares his perspective on what it means to be Black in the tech space, and what the industry can do to be more exclusive.
- [Black Voices at Amplitude: Catherine Adeniran](https://amplitude.com/blog/black-voices-catherine-adeniran): In celebration of Black History Month in the U.K., London-based Engagement Manager Catherine Adeniran shares her perspective on making the tech community more inclusive.
- [Black Voices at Amplitude: Celebrating Juneteenth](https://amplitude.com/blog/black-voices-celebrating-juneteenth): Gain insights into the Black experience in the tech industry. Read inspiring Ampliteer stories in celebration of Juneteenth at Amplitude.
- [Black Voices at Amplitude: Mike Jackson](https://amplitude.com/blog/black-voices-mike-jackson): Gain perspective on diversity, inclusion, and a career in tech in this interview with Mike Jackson, senior engagement manager.
- [Black Voices at Amplitude: Skyla Banks](https://amplitude.com/blog/black-voices-skyla-banks): Learn about the intersectionality of being a Black woman in tech in this interview with Skyla Banks, Senior Commercial Counsel.
- [Black Voices at Amplitude: Zak Atom-Ra](https://amplitude.com/blog/black-voices-zak-atom-ra): Learn about the intersectionality of being a Black woman in tech in this interview with Zak Atom-Ra, Amplitude commercial account manager.
- [The Five Strategies You Need to Know to Boost Customer Engagement](https://amplitude.com/blog/boost-customer-engagement): Implement these five best practices to increase engagement—and retention and revenue. With the cost of acquisition sky high, that's more important than ever.
- [How Amplitude Uses Amplitude to Boost Long-Term Retention ](https://amplitude.com/blog/boost-long-term-retention): Discover how Amplitude growth marketers use the Amplitude platform to enhance retention strategies and drive sustainable customer engagement.
- [Four Proven Strategies to Boost Website Conversions](https://amplitude.com/blog/boost-website-conversions): Discover how DoWhatWorks and Amplitude help marketers boost website conversions. Learn four strategies proven to improve conversion. 
- [Which Platform Should You Build Your Bot On?](https://amplitude.com/blog/bot-platform): We talked to this multi-platform entrepreneur about the differences between the common bot platforms out there, and how you should think about choosing one for your bot.
- [Bots and the Command Line Revolution](https://amplitude.com/blog/bots-command-line-revolution): In a future where bots overtake traditional apps, our digital lives look something like this.
- [Bounce Rate: How to Calculate & What's a Good Average](https://amplitude.com/blog/bounce-rate-calculate-and-average): Learn all about an important website metric: bounce rates. What is a bounce rate? What's a good average bounce rate? How might you improve yours? Learn more here!
- [From Correlation to Causation: Improving Conversions by Embracing Self-Service Analytics](https://amplitude.com/blog/brainly-analytics-experiment-conversions): Learn how Amplitude Analytics and Amplitude Experiment help teams across Brainly access and verify information more easily, leading them to move faster and create features that further drive engagemen
- [Branch + Amplitude: Enabling Hyper-Personalization with Deep Linking](https://amplitude.com/blog/branch-deep-linking): Create a positive brand experience across all channels with the Branch + Amplitude integration.
- [Braze + Amplitude: Power Personalized Experiences with Customer Data](https://amplitude.com/blog/braze-customer-data): Learn how to deliver personalized experiences that engage users on their preferred channel with the right message at the right time.
- [Break Data Silos with New Pipelines & Govern Features](https://amplitude.com/blog/break-data-silos-pipelines-govern): Learn how these new data management capabilities help product teams get insights into user behavior and build great experiences.
- [Breaking the Vanity Metric Cycle](https://amplitude.com/blog/breaking-vanity-metric-cycle): If you actually want to drive your company towards success, you need to be able to take an honest look at what is going on.
- [Brian Balfour On 'Coming Home To Growth'](https://amplitude.com/blog/brian-balfour-coming-home-growth): This month we sat down with Brian Balfour, CEO and Founder of Reforge and formerly VP Growth at HubSpot.
- [Bridging the Product/Marketing Divide](https://amplitude.com/blog/bridging-the-product-marketing-divide): This post is part of our Product Innovator Series that explores what it takes for businesses to survive and thrive in the product-led era.
- [Bringing Disruptive Tools to Traditional Companies](https://amplitude.com/blog/bringing-disruptive-tools-to-traditional-companies): Change is never easy, especially when it comes to traditional industries and companies. Here is how you can disrupt the status quo with technology.
- [5 Tips for How Your Data Team Can Build Effective AI Workflows](https://amplitude.com/blog/build-effective-AI-workflows): Today’s teams are using AI to increase efficiency and deliver more personalized customer experiences. This post shares basics about how to get started.
- [Build, Measure, Learn: the Product Management Lifecycle Loop - Amplitude](https://amplitude.com/blog/build-measure-learn-the-product-management-lifecycle-loop): Learn how the build-measure-learn loop helps optimize the product management lifecycle from industry expert Sam Edwards.
- [How to Build a Product Team from the Inside Out](https://amplitude.com/blog/build-product-team): When you grow from within, you get a set of highly experienced people helping the next generation.
- [How to build a retention model](https://amplitude.com/blog/build-retention-model): Managing Director at Permutable, Timothy Daniell, on building retention models and the three simple steps that represent 80% of retention work. 
- [The Evolving Landscape of Experimentation Tooling: Build vs. Buy](https://amplitude.com/blog/build-vs-buy-experimentation): Read why the industry has changed to more broadly embrace vendor solutions—and why that's a good thing for innovation.
- [Build Your Own Product Discovery Toolbox](https://amplitude.com/blog/build-your-own-product-discovery-toolbox): Why there is no one “right” approach to product discovery.
- [Building a Modern Customer Engagement Stack](https://amplitude.com/blog/building-a-modern-customer-engagement-stack): A customer engagement stack is a collection of linked technologies that make it possible for a company to reach, engage, retain, and monetize their audience
- [Building Customer Empathy With Legos](https://amplitude.com/blog/building-customer-empathy-legos): We’re always looking for ways to reinforce our values and exercise our “customer muscles” as engineers.
- [Lessons in Building Digital Identity Products from a 4x Founder](https://amplitude.com/blog/building-digital-identity-products): I’ve been building Identity Products for more than a decade now and I’ve learned that a unique set of challenges pertains to this industry.
- [Building Inclusive Teams with Varun Sharma, Manager of Customer Success](https://amplitude.com/blog/building-diverse-inclusive-teams-varun-sharma): Varun leads our Customer Success Managers in both the San Francisco and New York offices. We recently sat down with Varun to learn more about how he thinks about diversity and inclusion as he builds a
- [Digital Experience Maturity: Building Organizational Readiness](https://amplitude.com/blog/building-organizational-readiness): Learn what organizational readiness is and why your people and culture are key to your digital transformation’s success. We identified four critical organizational readiness considerations. 
- [Business Analytics (BA) vs. Business Intelligence (BI): How to choose](https://amplitude.com/blog/business-analytics-vs-business-intelligence): Learn the differences (and similarities) between business analytics and business intelligence. See how existing, historical data is analyzed in one and forecasting and predictions are made in another.
- [The Modern Business Software Stack for Product & Growth](https://amplitude.com/blog/business-software): Learn which tools make up a product- and growth-oriented business software stack that helps improve customer experience and drives revenue.
- [Buying and Implementing Data Tools Can Be Easier than It Is Today](https://amplitude.com/blog/buying-data-tools): Learn what data product vendors can do to make it easier to buy and implement data tools. Being buyer-friendly will lead to better outcomes.
- [How Cafeyn Gained Operational Efficiency by Increasing Data Access](https://amplitude.com/blog/cafeyn-operational-efficiency): Read how we empowered every team across the company to start answering their own questions and make better-informed decisions.
- [How CAFU Tripled Engagement and Boosted Conversions 20%+](https://amplitude.com/blog/cafu-boosts-engagement-and-conversions): Discover how CAFU used Amplitude to boost product velocity, cut experiment time, and get more conversions by analyzing user behavior.
- [Calculate Customer Churn Rate in 6 Clicks](https://amplitude.com/blog/calculate-customer-churn-rate): Learn how to calculate customer churn rate—and even drill down across regions and quarters—with just a few clicks in Amplitude.
- [How Calm Uses Analytics to Improve Sleep, Health and Happiness](https://amplitude.com/blog/calm-digital-disruptors-summit): Learn how Calm used Amplitude to help users get the most out of meditation, in this recap of the team's Digital Disruptors Summit talk.
- [Learn How Calm Increased Retention 3X With Product Intelligence | Amplitude](https://amplitude.com/blog/calm-increased-retention-amplitude): Read how Calm embraced Amplitude’s behavioral cohort analysis to learn that users who set a Daily Reminder had 3x the retention of other users.
- [4 Proven Campaign Optimization Strategies to Maximize Marketing ROI](https://amplitude.com/blog/campaign-optimization-strategies): Discover four proven strategies to optimize marketing campaigns, measure full-funnel performance, and drive ROI with event-based analytics.
- [Power Your Product Growth with Campaign Insights in Amplitude](https://amplitude.com/blog/campaign-reporting-insights): Learn how new campaign reporting tools help you measure the impact of campaigns to drive product growth at scale.
- [Unlock New Transactional Insights with Cart Analysis in Amplitude](https://amplitude.com/blog/cart-analysis): Cart Analysis helps you uncover new insights about customer transactions to better understand purchase behavior.
- [How Carwow Went Full Throttle and Increased Data Content Consumption by 97%](https://amplitude.com/blog/carwow-content-consumption): Discover how Carwow used Amplitude to strengthen data quality and improve self-serve analytics capabilities across the organization.
- [Inside Amplitude - Articles from the Amplitude Blog](https://amplitude.com/blog/category/company): See a growing list of Amplitude's articles categorized under Inside Amplitude. From digital analytics to product strategy to how-to's & tutorials and far beyond - read more here!
- [Inspiration - Articles from the Amplitude Blog](https://amplitude.com/blog/category/customers): See a growing list of Amplitude's articles categorized under Inspiration. From digital analytics to product strategy to how-to's & tutorials and far beyond - read more here!
- [Perspectives - Articles from the Amplitude Blog](https://amplitude.com/blog/category/insights): See a growing list of Amplitude's articles categorized under Perspectives. From digital analytics to product strategy to how-to's & tutorials and far beyond - read more here!
- [Best Practices - Articles from the Amplitude Blog](https://amplitude.com/blog/category/product): See a growing list of Amplitude's articles categorized under Best Practices. From digital analytics to product strategy to how-to's & tutorials and far beyond - read more here!
- [Correlation vs Causation: Learn the Difference](https://amplitude.com/blog/causation-correlation): Explore the difference between correlation and causation and how to test for causation.
- [Celebrating World Usability Day at Amplitude](https://amplitude.com/blog/celebrating-world-usability-day-at-amplitude): On November 8th, 2018, Amplitude celebrated World Usability Day by taking a full day to work on creating a more delightful product experience for our customers.
- [Chat Bots Won't Replace Apps Any Time Soon](https://amplitude.com/blog/chat-bots-wont-replace-apps)
- [How to Improve Retention with Churn Prediction Analytics](https://amplitude.com/blog/churn-prediction): Use churn prediction models to identify which customers are at risk of churning and which areas to prioritize to increase retention.
- [The Complete Guide to Churn Prevention & Mitigation](https://amplitude.com/blog/churn-prevention): Learn how to develop a strong churn prevention strategy to identify customer friction and create customer experiences that boost retention.
- [Step-by-Step Guide to Cohort Analysis & Reducing Churn Rate](https://amplitude.com/blog/churn-rate-cohort-analysis): Follow our step-by-step guide to conduct a cohort analysis that will help you reduce churn using acquisition and behavioral cohorts.
- [Churn Rate Formula: How to Calculate and Analyze Churn](https://amplitude.com/blog/churn-rate-formula): Learn how to calculate customer churn and revenue churn. Explore why they are critical to improving customer experience and retention.  
- [Clean Data, Clear Vision: Unlock the Power of Self-Serve Data and Analytics](https://amplitude.com/blog/clean-data-clear-vision): Catch up on the expert insights shared in Amplitude’s Clean Data, Clear Vision webinars hosted in partnership with Women in Analytics. 
- [Amplitude acquires ClearBrain to add predictions to analytics](https://amplitude.com/blog/clearbrain-joins-amplitude): ClearBrain’s patent-pending, machine learning technology will help our customers make big product bets faster.
- [Test, Learn, and Iterate Better with Amplitude](https://amplitude.com/blog/cloudapp-learn-iterate): Read how one company stopped relying on assumptions and started relying on data to get a view of the big picture.
- [Discover the 5 Cognitive Biases Ruining Your Growth | Amplitude](https://amplitude.com/blog/cognitive-biases-ruining-growth): Learn about cognitive bias and how certain biases including confirmation bias and the Narrative Fallacy can ruin company growth from Hubspot's Alex Birkett.
- [3 Ways to Use Cohort Analysis (Beyond Improving Retention)](https://amplitude.com/blog/cohort-analysis): Learn how to use cohort analysis to do more than raise customer retention, like track feature adoption and improve ad performance.
- [Cohort Retention Analysis: Reduce Churn Using Customer Data](https://amplitude.com/blog/cohorts-to-improve-your-retention): Explore how to understand your customers better and reduce churn with cohort retention analysis.
- [5 Best Ways to Collect Trustworthy Customer Feedback ](https://amplitude.com/blog/collect-customer-feedback): Learn how to collect, analyze, and use customer feedback to drive product innovation and make better business decisions. 
- [It's a Sticky Business: Combining Customer Data and Analytics](https://amplitude.com/blog/combining-customer-data-analytics): B2C apps have been using analytics to build better user experiences for years, but B2B analytics are a bit trickier.
- [Companies Overspend on Marketing, Underspend on Product](https://amplitude.com/blog/companies-underspend-product): Carve out a marketing budget for your next launch. But get your money’s worth by building a product your users want to come back to.
- [How Hackathons Can Drive Velocity and Disrupt Your Product Roadmap](https://amplitude.com/blog/company-hackathon)
- [Introducing Computations: Convert Behaviors into User Properties - Amplitude](https://amplitude.com/blog/computations-recommend-personalization): In this post we take a deep dive into Computations, a powerful new segmentation tool in Amplitude Recommend.
- [Confirmation Bias in Product Management (And How to Avoid It)](https://amplitude.com/blog/confirmation-bias): Here are some important examples of confirmation bias in product management and analytics and suggestions for how to avoid it.
- [Stop Asking, Start Listening: How to Connect Feedback to Behavior](https://amplitude.com/blog/connect-feedback-to-behavior): Discover how to connect voice of the customer (VOC) feedback to user behavior and turn opinions into action.
- [Maximize the Power of Your Data Ecosystem: Introducing Amplitude's Connections Overview](https://amplitude.com/blog/connections-overview): Connections overview is a new feature designed to streamline data management and empower you to visualize the power of Amplitude's vast integration network.
- [How to Save Costs by Consolidating Your Stack -Patrick Thompson](https://amplitude.com/blog/consolidate): Save money and resources when you consolidate analytics, CDP, experimentation, and audience management on one leading platform.
- [Why Finserv Contact Centers Need Digital Analytics, Not More Dashboards](https://amplitude.com/blog/contact-center-analytics): See how real-time behavioral analytics helps finserv contact centers lower costs, improve resolution speed, and deliver better member experiences.
- [An Ex-Scientist’s Road to Content Writing at Amplitude](https://amplitude.com/blog/content-writing-at-amplitude): It certainly was not a straightforward path, but here I am now at Amplitude – and how glad I am, indeed.
- [Why Context Engineering Matters More Than Prompt Engineering](https://amplitude.com/blog/context-engineering-matters): The best AI products improve more through context engineering than prompt tinkering. Here are four key decisions we made to improve our AI context.
- [Learn About Continuous App Development : The Importance of Both Pre-Planning & Post-Launch | Amplitude](https://amplitude.com/blog/continuous-app-development): Learn what it takes to be the app development agency that stands out by outperforming the competition in this crowded landscape.
- [The Power of Continuous Learning in Product Management](https://amplitude.com/blog/continuous-learning-benefits): Gain insights from product expert Wil Pong into using continuous learning via experimentation to craft exceptional products.
- [The Convergence of Analytics Products - Adam Greco](https://amplitude.com/blog/convergence-analytics-products): Are you confused about the different types of digital analytics products? Here's how the market has evolved, plus predictions for the future.
- [Customer Funnel: Convert Top-of-Funnel Users to Customers](https://amplitude.com/blog/convert-customers): Learn about the different stages of the customer funnel and get tips for nurturing customers from awareness to purchase.
- [Should You Adjust Your Core Metrics Over Time?](https://amplitude.com/blog/core-metrics): Your customers' preferences are going to evolve so it only makes sense that your metrics evolve to keep pace.
- [From Scholarship to Growth: How Correcto Boosted Activation by 208%](https://amplitude.com/blog/correcto-boosted-activation): Follow Correcto’s journey from vision to impact as they uncovered insights with Amplitude to revamp onboarding and boost activation by 208% in just 8 months.
- [Our Commitment to Community Safety and Continued Service](https://amplitude.com/blog/covid19-community-update): How Amplitude is taking precautions to safely and effectively continue providing our services to all customers during this time of uncertainty.
- [Cox Automotive Breaks SQL Barrier, Driving >50% Lead Conversions](https://amplitude.com/blog/cox-automotive-conversions): Learn how Cox Automotive improved visibility and democratized data to boost lead conversions with Amplitude.
- [How to Create Compelling Product Tours for Users](https://amplitude.com/blog/create-compelling-product-tours): Learn how to create effective product tours that improve onboarding, feature adoption, and the user experience without overwhelming users.
- [How to Create a Strong Data Privacy and Security Culture](https://amplitude.com/blog/create-data-privacy-security-culture): A robust privacy and security culture does more than comply with regulatory standards—it shapes employees' everyday actions and decisions. Learn how to create a strong culture.
- [A Guide to Creating Effective Product Feedback Surveys](https://amplitude.com/blog/create-effective-product-feedback-surveys): Learn how to create effective product feedback surveys to gather actionable insights and improve your product based on user needs.
- [How To Create a Tracking Plan? - The Definitive Guide](https://amplitude.com/blog/create-tracking-plan): Learn about the benefits, processes, and best practices of creating a data tracking plan. Try our free tracking plan template.
- [Create User Personas That Stick](https://amplitude.com/blog/create-user-personas): User personas are more than pretty posters you stick on your office wall. We believe they're instrumental to building products. Here's an example of how we created ours.
- [Creating Flow and Value in Product Development](https://amplitude.com/blog/creating-flow-value-in-product-development): In working with hundreds of product teams, I hear a recurring question: how do I create more flow in my process so that I can create more valuable outcomes? Creating flow in product development comes 
- [Digital Experience Maturity: Creating Strategic Alignment](https://amplitude.com/blog/creating-strategic-alignment): Become more digitally mature with strategic alignment. Learn how it drives digital experience maturity and discover best practices for success.
- [Airtable's Chief Product Officer on Building Products that Amplify Our Creative Potential](https://amplitude.com/blog/creative-potential): We’re thrilled to feature this guest post from Andrew Ofstad, Chief Product Officer at Airtable.
- [Empowering Data-driven Decisions at Criteo](https://amplitude.com/blog/criteo-analytics): Learn how the team at Criteo used Amplitude to contextualize user feedback, test new workflows, and manage data governance.
- [Adjust + Amplitude: Drive Outcomes Through Product and Marketing Data -](https://amplitude.com/blog/cross-channel-attribution): Combine marketing and product data to create campaigns that resonate with consumers and result in higher-quality, more useful products.
- [Top 3 Benefits of Cross-Device Tracking in 2024](https://amplitude.com/blog/cross-device-tracking): Cross-device tracking offers multiple benefits when done well. Learn more about how it can improve user journeys across platforms and devices.
- [The Advantage of Cross-Platform Analytics](https://amplitude.com/blog/cross-platform-analytics): People are not navigating products and services in a clean, tidy manner anymore. They are using several different platforms, often going back and forth between native apps, mobile sites, and desktop b
- [Beyond Hiring: How to Cultivate a Thriving Data Team](https://amplitude.com/blog/cultivate-thriving-data-team): Explore best practices for keeping your data team motivated and engaged so they can consistently deliver high-impact insights.
- [Creating a Culture of Experimentation](https://amplitude.com/blog/culture-of-experimentation): Ashit Kumar, Web Analytics & Experimentation Lead at Spotify, and Philip Knape, Senior Product Manager at Einride, give their tips on how to foster a culture of experimentation in product development.
- [How Culver’s Served Up a 35% Increase in Digital Orders](https://amplitude.com/blog/culvers-35percent-increase-digital-orders): Discover how Culver’s used Amplitude to track behavior, optimize digital experiences, and grow online orders by 35% in one year.
- [How We Built Our Own PR Agents, and How You Can Too](https://amplitude.com/blog/custom-pr-agent): PR review bots are all the rage, but they cost a premium. At Amplitude, we built our own for cheap that work just as well, if not better. Here's how.
- [5 Examples of Great Digital Customer Acquisition](https://amplitude.com/blog/customer-acquisition-examples): See how five leading companies boost customer acquisition. Learn how to adapt their marketing tactics to your business.
- [4 Customer Analytics Questions to Understand Your User Journey - Amplitude](https://amplitude.com/blog/customer-analytics): Learn how to use customer analytics to ask and answer important questions about the customer experience.
- [What Is Customer Analytics? Metrics to Track & Best Practices](https://amplitude.com/blog/customer-analytics-metrics): Learn about the importance and benefits of customer analytics and get best practices and examples of customer analytics metrics to track across the customer journey.
- [4 Ways Customer Analytics Software Can Help You Build Better Products](https://amplitude.com/blog/customer-analytics-software): Use customer analysis software to build products that are engaging and resonate with your users.
- [Customer Attrition Analysis and Optimization - Amplitude](https://amplitude.com/blog/customer-attrition): Learn how to calculate customer and logo attrition, why customer attrition matters, common causes of it, and how to improve attrition rates.
- [3 Use Cases for Customer Behavior Analytics](https://amplitude.com/blog/customer-behavior-analytics): Gain tangible benefits from your behavioral data by putting it into action with customer cohorts and personalized product experiences.
- [Why Marketing and Product Teams Should Bet on Customer Behaviors](https://amplitude.com/blog/customer-centricity): Customer centricity is the unifying principle that brings these teams together.
- [Customer Cohort Analysis vs User Cohort Analysis: What’s The Difference?](https://amplitude.com/blog/customer-cohort-analysis-vs-user-cohort-analysis): Learn when to use a customer cohort analysis and how it can help you improve your product.
- [What Is Customer Data?](https://amplitude.com/blog/customer-data): Learn how to collect accurate customer data which is key to understanding user behavior and building personalized experiences.
- [How to Leverage Customer Data to Increase Product Adoption - Arpit Choudhury](https://amplitude.com/blog/customer-data-product-adoption): Learn how to activate customer data to power growth and adoption. Use it to remove user friction and build personalized customer experiences.
- [5 Customer Engagement Metrics for Product Teams to Drive Success](https://amplitude.com/blog/customer-engagement-metrics-product-teams): Learn about the 5 key customer engagement metrics your team should use to improve your product so that you can meet users' expectations and preferences. 
- [The Three Games of Customer Engagement Strategy](https://amplitude.com/blog/customer-engagement-strategy): Every product is playing one of three games. Which one are you playing?
- [How Product Intelligence Helps You Compete on the Customer Experience (CX) - Amplitude](https://amplitude.com/blog/customer-experience): Learn how to apply product intelligence to your CX (customer experience) and compete in the digital era.
- [Run a Customer Experience Analysis with Product Analytics - Amplitude](https://amplitude.com/blog/customer-experience-analysis): Learn how to run a comprehensive CX analysis in just a few clicks with Amplitude.
- [Customer Experience: What is CX? Definition, Tools, & Examples](https://amplitude.com/blog/customer-experience-definition): Learn more about customer experience (CX) - from strategy, to customer journeys, to tools, and beyond. Discover customer experience vs. customer service insights, and more.
- [What Is Customer Experience Management and Why Does It Matter? - Amplitude](https://amplitude.com/blog/customer-experience-management): A strong customer experience management strategy ensures that every interaction with your company builds towards more loyal and engaged relationships.
- [Improve Customer Experience with These 3 Tips](https://amplitude.com/blog/customer-experience-tips): Discover tips for identifying customer experience pain points and developing strategies to improve your business’s customer experience.  
- [Introducing Amplitude Customer Help Center](https://amplitude.com/blog/customer-help-center): Learn about Amplitude's new Customer Help Center—customer success that goes above and beyond for growing companies and teams looking for data analytics support.
- [Customer Journey Analytics: Definition, Tools, & Examples](https://amplitude.com/blog/customer-journey-analytics): Measure customer journey analytics to see the ROI on your customer experience efforts. Use it to boost revenue, reduce churn, and improve CX.
- [How to Implement a Customer Journey Strategy that Works](https://amplitude.com/blog/customer-journey-strategy): Follow these six steps to understand the customer journey of your product and create a strategy that increases retention and reduces churn.
- [Knowing what to build and when to build it ](https://amplitude.com/blog/customer-led-development): Learn from a previously exited founder how you and your team can identify the most opportune times to build, launch, and re-design throughout your early-stage startup’s journey.
- [How Behavioral Cohorts Unlock the Customer Lifecycle - Amplitude](https://amplitude.com/blog/customer-lifecycle): Learn how to make your customer lifecycle more efficient with behavioral cohorts to attract more high-value customers and increase LTV.
- [What is Customer Lifetime Value (CLV)? Definition & Formulas](https://amplitude.com/blog/customer-lifetime-value): Learn how customer lifetime value helps companies translate positive behaviors into improved marketing, sales, and user experience.
- [Personalization Preferences: What Do Customers Want?](https://amplitude.com/blog/customer-personalization-preferences): Learn how to leverage customer data and product analytics to build a personalized customer experience.
- [What Is Customer Retention? Definition, Examples, & Tools](https://amplitude.com/blog/customer-retention): Discover how to improve customer retention by leveraging retention metrics and implementing customer retention strategies.
- [3 Things to Do Before Implementing Customer Retention Strategies](https://amplitude.com/blog/customer-retention-strategies-3-things-to-do-first): How the team at Kwit built a habit-forming product that drives retention while helping users quit smoking
- [The Amplitude Guide to Building a Successful Customer Retention Strategy](https://amplitude.com/blog/customer-retention-strategy): Learn why customer retention matters and how to launch (or perfect) your retention efforts. We share key retention metrics and 7 proven customer retention strategies.
- [5 Customer Segmentation Methods to Understand Purchasers](https://amplitude.com/blog/customer-segmentation): Use these customer segmentation methods to know your purchasers and develop more effective sales, marketing, and personalization strategies.
- [Why You Need Customer Segmentation Software in 2024](https://amplitude.com/blog/customer-segmentation-software): Segmentation is key to understanding your customer behavior. Learn about the benefits of customer segmentation software and how to find the ideal solution for your business.
- [Data-Driven Customer Segmentation Strategy](https://amplitude.com/blog/customer-segmentation-strategy): Learn how to optimize your sales and marketing efforts and improve customer experience by implementing a data-driven customer segmentation strategy.
- [How Complex Uses AI Agents to Move at the Speed of Culture](https://amplitude.com/blog/customer-stories-complex): Discover how Complex uses Amplitude AI to scale decision-grade analytics, reduce interpretation lag, and keep pace with fast-moving audience behavior.
- [How NTT DOCOMO Scales AI-Powered Customer Experiences](https://amplitude.com/blog/customer-stories-ntt-docomo): Discover how NTT DOCOMO uses Amplitude AI Agents and MCP to scale customer experience improvements across 100+ million users.
- [Customer Success at Amplitude, a Guide for SaaS Companies](https://amplitude.com/blog/customer-success): Our customers are part of the Amplitude family and their success is the most important factor when measuring our own success.
- [Customer Success in B2B SaaS: Best Practices for Retention & Expansion](https://amplitude.com/blog/customer-success-b2b-saas): Discover five effective customer success best practices for retention and growth designed to enhance customer engagement and satisfaction.
- [Meet Customer Success Extraordinaire: Anastasia Fullerton | Amplitude](https://amplitude.com/blog/customer-success-manager): Learn that a day for Customer Success Manager Anastasia Fullerton can go from helping setting up customer data to assisting with product analytics strategy.
- [Why Vendor Customer Support Matters - Adam Greco](https://amplitude.com/blog/customer-support): Learn why vendor customer support is a key part of the customer-vendor relationship and should be considered during evaluations.
- [Learn How To Write Engaging Customer Surveys That Get Responses | Amplitude](https://amplitude.com/blog/customer-surveys): Read how to write surveys that engage customers in a way that they want to provide valuable insights into your product.
- [Dads, Parental Leave is for You Too!](https://amplitude.com/blog/dads-parental-leave-is-for-you-too): I just wrapped up my second month of parental leave. In those two months, I enjoyed quality bonding time with my one-year old son and gained a new perspective on the importance of parental leave for m
- [How Data Access Unlocks Your Company's Potential | Amplitude](https://amplitude.com/blog/data-access-company-potential): Read how data accessibility within a company reduces bottlenecks while creating a decision-making culture based on data-driven insights.
- [Keep Your Data Safe and Sound with Amplitude Data Access Controls](https://amplitude.com/blog/data-access-controls): Ensure only the right users have access to the right data by controlling access to sensitive, PII, and revenue data.
- [Choosing a Data Analysis Tool: 4 Things to Consider](https://amplitude.com/blog/data-analysis-tool): Consider these factors when searching for a data analysis tool that meets your business needs and works across teams.
- [Enable Teams to Run with Data by Focusing On the Questions That Matter](https://amplitude.com/blog/data-analytics-finn): Read how FINN.no’s data team overcame hesitancy to adopt an analytics tool and taught their colleagues how to harness data for their individual purposes.
- [It’s Time To Bridge the Gap Between Data People and Non-data People](https://amplitude.com/blog/data-and-non-data-people): Learn how to bring your teams along on the path to data democratization by investing in evangelism and enablement.
- [Keeping the Peace Between Data and Product Teams - Somer Simpson](https://amplitude.com/blog/data-and-product-teams): Data teams must centralize and treat internal product teams as customers before they can reach data democratization.
- [Data Collection and the Identity Solution](https://amplitude.com/blog/data-collection-identity-solution): Since 2020, data strategies have expanded beyond the single customer view. Agile companies are moving away from traditional monoliths in favor of composability.
- [What Is Data Democratization? Definition and Principles - Amplitude](https://amplitude.com/blog/data-democratization): Explore data democratization and learn what it takes to build a true data democracy in an organization.
- [Why It's Important to Map Data Dependencies and How To Get It Done](https://amplitude.com/blog/data-dependency): Understanding how data flows and interacts with the systems in your stack yields great rewards. Enter: the data dependency map.
- [The Secret To Unleashing Data-Driven Creativity](https://amplitude.com/blog/data-driven-creativity): Is data exciting? – Yes. Is data creative? – What? Most data-driven teams don’t think about data in this sense, but in the right hands, data is like the sculptor’s marble, and can show you how to crea
- [Are You Data-driven, Data-informed or Data-inspired?](https://amplitude.com/blog/data-driven-data-informed-data-inspired): There's a time and place to be "data-driven," "data-informed," and "data-inspired." Shayna Stewart shares her expertise on when to leverage each mindset to help you get the most out of your data.
- [Creating a Data Ecosystem to Guide Key Business Decisions](https://amplitude.com/blog/data-ecosystem-creation): Learn about data ecosystems and how to successfully create one.
- [Become a Certified Data Management Expert With Amplitude Academy](https://amplitude.com/blog/data-expert-amplitude-academy): Show your data analytics expertise with Amplitude’s new Data Management Expertise credential, which represents mastery of data collection and management.  
- [Using Product Data to Usher In a Period of High Growth](https://amplitude.com/blog/data-for-high-growth): Learn how European mobile payments platform Satispay launched its data program and used product and customer insights to drive big growth.
- [How High-Quality Data Fuels Success in the Age of AI](https://amplitude.com/blog/data-fuels-ai-success): Companies that prioritize data quality, governance, and structure will accelerate their AI initiatives the fastest.
- [The 3 Keys to Data Functionality in Product Analytics](https://amplitude.com/blog/data-functionality-product-analytics): These qualities ensure that your product analytics taxonomy can answer your company’s questions.
- [The Significance of Data Governance in Digital Analytics - Adam Greco](https://amplitude.com/blog/data-govern): How well does your digital analytics product help you with data governance? Having some key governance features can be really helpful.
- [A Guide to Implementing a Successful Data Governance Framework](https://amplitude.com/blog/data-governance-framework): Learn how to create a culture of data integrity by implementing a successful data governance framework with your product analytics setup.
- [Your Organization Needs a Data Hierarchy Map—Here’s Why - Elena Verna](https://amplitude.com/blog/data-hierarchy-map): Create a data hierarchy map to help your organization become data-driven, remove data silos, and choose the right metrics for business goals.
- [A Definitive Guide to Improving Data Hygiene Across Your Organization](https://amplitude.com/blog/data-hygiene): Follow these five best practices to produce high-quality data that your teams can lean on to make strategic business decisions.
- [Webinar Recap: From Guesswork to Growth - How to Build a Data-Informed Business](https://amplitude.com/blog/data-informed-growth): Discover how to build a data-informed business, define key events, and use experimentation to fuel product-led growth at scale.
- [How Amplitude Uses Amplitude to Build Data-Informed Growth Strategies](https://amplitude.com/blog/data-informed-growth-strategy): Discover how the Amplitude growth marketing team uses Amplitude to focus on key acquisition, retention, and monetization goals.
- [7 Steps to Designing a Data-Informed Product Loop](https://amplitude.com/blog/data-informed-product-loop): Product leaders can use the data-informed product loop to problem solve, weigh decisions, measure their impact, and calibrate their product strategy to spark growth. 
- [15 Behaviors of Healthy, Data-Informed Product Teams - John Cutler](https://amplitude.com/blog/data-informed-product-teams): Learn what sets healthy, data-informed product teams apart. Explore the habits of great product teams, so that that you improve your team.
- [Data Lake vs. Data Warehouse vs. Data Lakehouse](https://amplitude.com/blog/data-lake-vs-warehouse-vs-lakehouse): Data lakes, data warehouses, and data lakehouses are three of the most common data storage options. Educate yourself to make the best choice for you and your business.
- [Amplitude Is Here to Take Data-led Academy's Mission Forward](https://amplitude.com/blog/data-led-academy): Learn why Data-led Academy is joining Amplitude to foster data literacy among product and growth professionals.
- [How Data Lifecycle Management Applies to Product Analytics](https://amplitude.com/blog/data-lifecycle-management): Learn how data lifecycle management in product analytics can produce trustworthy, clean data that leads to higher-quality insights.
- [4 Things Data Literate Companies Do Well](https://amplitude.com/blog/data-literacy)
- [What Is Data Management? Definition, Strategies, & Examples](https://amplitude.com/blog/data-management): Learn more about data management and why it's important to optimize data storage. See how a data management strategy can help unlock the true value of your digital information.
- [Data Management Do's and Don'ts for 2021 & Beyond - Amplitude](https://amplitude.com/blog/data-management-dos-and-donts-for-2021-beyond): Use these data management best practices to get the maximum value from your data in 2021.
- [The Data Management Maturity Model (& Where Your Team Fits In)](https://amplitude.com/blog/data-management-maturity-model): Discover which strategy your team should use to manage incoming event data in product analytics, and how it aligns to your company's maturity level in data management.
- [Maximize the ROI of Your Data Management Platform - Amplitude](https://amplitude.com/blog/data-management-platform): Learn how a well-chosen product analytics solution can help you unlock the full potential of your data management platform.
- [5 Benefits of Data Management Software & Tools](https://amplitude.com/blog/data-management-software): Learn how data management software helps you analyze and activate data so you can make business decisions and improve customer experiences.
- [How the CJEU Decision on Schrems II Affects Amplitude Customers](https://amplitude.com/blog/data-minimization): The goal of Amplitude’s trust programs is not just to meet the requirements established by laws and industry regulations, but to exceed them and meet the expectations set by our customers.
- [Rewriting History with Amplitude Data Mutability](https://amplitude.com/blog/data-mutability): Amplitude introduces a new Data Mutability feature. Sync information between your data warehouse and your analytics platform for continuous alignment.
- [Pioneering Data Privacy Across Digital Analytics with Amplitude and Transcend](https://amplitude.com/blog/data-privacy-across-digital-analytics): How to automatically fulfill privacy requests on your digital analytics data with Amplitude and Transcend.
- [Navigating Data Privacy and Security Trends and Emerging Technology](https://amplitude.com/blog/data-privacy-and-security-trends): Explore trends and emerging technology to help you navigate today’s complex data privacy and security landscape.
- [Is Your Data Actually Reliable? 8 Ways to Determine Data Quality](https://amplitude.com/blog/data-quality): Ensure the data you’re collecting and analyzing is accurate, complete, and consistent so you can make informed business decisions.
- [Navigating the Complexities of Data Residency and Privacy](https://amplitude.com/blog/data-residency-and-privacy): Learn how to navigate the complexities of global data residency and privacy requirements with the right data strategies.
- [Top Resources for Data Folks](https://amplitude.com/blog/data-resources): Check out the best five newsletters, podcasts, books, communities, and conferences for data folks. It's our insider's guide, made public.
- [Data Storytelling: The Skill Every Analytics Pro Should Master](https://amplitude.com/blog/data-storytelling): Uncover the potential of powerful, data-driven stories to communicate business insights and drive better decisions. 
- [3 Challenges Data Strategists Face and How to Overcome Them ](https://amplitude.com/blog/data-strategist-challenges): Explore the challenges data strategists face and find solutions for workload prioritization, data quality, and stakeholder communication. 
- [Multi-Metric Analysis with Data Tables in Amplitude](https://amplitude.com/blog/data-tables): Use the new Data Tables feature in Amplitude to create multi-dimensional analyses and visualize how products drive key business outcomes.
- [You Need a Lean Data Taxonomy to Scale Self-service Analytics](https://amplitude.com/blog/data-taxonomy-analytics): Use these best practices to design your taxonomy and avoid the common mistakes companies make while launching product analytics.
- [Why data teams struggle with data validation (and how to change that)](https://amplitude.com/blog/data-teams-validation): Understand how data teams can overcome data quality issues and manage data validation in a way that improves data hygiene all around.
- [What Happens When You Can't Trust Your Data?](https://amplitude.com/blog/data-trust): Build confidence in your data and the decisions you make with the right data governance tools and techniques.
- [What Are Data Types and Why Are They Important?](https://amplitude.com/blog/data-types): Learn about common data types—booleans, integers, strings, and more—and their importance in the context of gathering data.
- [Why Is Data Validation Important?](https://amplitude.com/blog/data-validation): Learn how to give your teams confidence in their work with data validation techniques to ensure your data is reliable.
- [Popular Data Validation Techniques for Analytics & Why You Need Them](https://amplitude.com/blog/data-validation-techniques): Learn how you can use a proactive approach to data validation to ensure that customer data is clean and ready to work with.
- [2021 Datamonster of the Year: ABS-CBN’s Robbin Brillantes](https://amplitude.com/blog/datamonster-abs-cbn): Learn how this head of data analytics is using Amplitude to create a data-driven culture at ABS-CBN.
- [Meet Amplitude’s 2021 Datamonsters of the Year](https://amplitude.com/blog/datamonster-award-2021): Learn about Amplitude’s Datamonsters of the Year: the 25 power users who were honored for their work in creating data-driven cultures, increasing agility, and solving business challenges by sharing in
- [Fareed Mosavat on ‘Being a Product Person Through and Through’](https://amplitude.com/blog/datamonster-fareed-mosavat-product-person): With over a decade of engineering experience and far-reaching achievements in growth, few people have touched as many disciplines and verticals as Fareed.
- [2021 Datamonster interview: Truebill’s Alon Wertheimer](https://amplitude.com/blog/datamonster-truebill-alon-wertheimer): Learn how this VP of Marketing's efforts to champion Amplitude have helped transform Truebill.
- [Deep Linking’s Role in the Mobile Growth Engine](https://amplitude.com/blog/deep-linking-mobile-growth): Implementing deep linking tools allow developers to transform their apps into sustainable and dynamic growth engines.
- [How DeFacto Increased Experimentation 4x & Unlocked Data-Driven Growth](https://amplitude.com/blog/defacto-increased-experimentation-4x): Learn how DeFacto partnered with Papersource and implemented Amplitude to centralize product analytics, scale experimentation 4x, and drive measurable revenue growth through data-driven digital experi
- [Define These Two Inputs for Your Retention Rate Formula - Amplitude](https://amplitude.com/blog/define-these-two-inputs-for-your-retention-rate-formula): Discover why all retention rate formulas are not the same and why the right formula for your product depends upon identifying the right inputs of retention
- [Announcing Our Inaugural DEI Report - Amplitude](https://amplitude.com/blog/dei-report): We’re sharing the results of our first-ever DEI report and being transparent about how we need to improve.
- [How to Democratize Data and Empower Teams for Success](https://amplitude.com/blog/democratize-data-empower-teams): Amplitude’s Pragnya Paramita and Fern Halper (VP of TDWI research for advanced analytics) share insights on how organizations can build data democratization.
- [Deploying Applications with Docker and Saltstack](https://amplitude.com/blog/deploying-docker-saltstack): This is all that is required to do basic setup, deployment and upgrade of docker containers with saltstack.
- [Top 7 Design & UX Podcasts to Inspire Products Your Customers Love](https://amplitude.com/blog/design-and-ux-podcasts)
- [Your Guide to New Enhanced Developer Experiences with Amplitude](https://amplitude.com/blog/developer-experience-week): Learn how Amplitude is investing in developer experience to free developers to do what they do best - build.
- [The Blueprint for Developing a Top-Tier Data Team](https://amplitude.com/blog/developing-data-team): Explore strategies for creating a high-performing data team that delivers valuable business insights. 
- [Digital Experience Maturity: A Checklist for Developing Technology Readiness](https://amplitude.com/blog/developing-technology-readiness): Evaluate your technology readiness with this checklist. Learn how to improve the fourth pillar of digital maturity and deliver exceptional digital experiences.
- [Making Diagnostic Analytics Trustworthy](https://amplitude.com/blog/diagnostic-analytics-trustworthy): Learn how Amplitude used confidence levels, citations, and evals to build a diagnostic AI tool accurate enough to earn customer trust.
- [Digital Acceleration & Amplitude’s Funding Milestone](https://amplitude.com/blog/digital-acceleration): Our $50M Series E round led by GIC will accelerate our mission to help teams build better products.
- [What Is Digital Analytics? Definition, Examples, & Tools](https://amplitude.com/blog/digital-analytics): Explore our comprehensive guide to digital analytics, including product and marketing analytics, with real-world examples.
- [Where Should the Digital Analytics Function Reside within the Organization? - Adam Greco](https://amplitude.com/blog/digital-analytics-function): As digital experiences change, organizations will have to consider where the digital analytics function should reside.
- [Digital Analytics in a Downturn - Adam Greco](https://amplitude.com/blog/digital-analytics-in-a-downturn): Learn what things you may want to adjust in your digital analytics program when your business encounters an economic downturn.
- [Digital Analytics: What’s the Intent? - Adam Greco](https://amplitude.com/blog/digital-analytics-intent): Different vendors have different motivations for creating products and features. Your intent behind digital analytics should be aligned.
- [What to Look For in Your Next Digital Analytics Platform ](https://amplitude.com/blog/digital-analytics-platform-adoption-checklist): Discover six questions to ask when looking for a new digital analytics platform. Evaluate business value, privacy, and more. 
- [The Great Digital Analytics Reimplementation - Adam Greco](https://amplitude.com/blog/digital-analytics-reimplementation): Learn why as major analytics platforms evolve, the majority of digital analytics customers will need to reimplement in the next few years.
- [Digital Analytics: Where Do I Start?](https://amplitude.com/blog/digital-analytics-resources): Learn more about Amplitude and digital analytics. Improve your industry knowledge with this helpful resource roundup. 
- [Digital Analytics Total Cost of Ownership - Adam Greco](https://amplitude.com/blog/digital-analytics-tco): Your organization should factor all of the facets of digital analytics ownership when making digital analytics purchase decisions.
- [Digital Analytics vs. Business Intelligence - Adam Greco](https://amplitude.com/blog/digital-analytics-vs-business-intelligence): Confused about the differences between digital analytics and business intelligence? This article provides a high-level overview.
- [The 2021 Digital Disruptors Summit: Empowering Teams to Disrupt the Status Quo](https://amplitude.com/blog/digital-disruptors-summit-keynote-2021): Miss the first Digital Disruptor Summit? Get your keynote recap here and learn about how global companies are leaning into the digital-first mindset.
- [The Road to Digital Experience Maturity](https://amplitude.com/blog/digital-experience-maturity-model): Unlock the power of your digital experiences with the Digital Maturity Model. Evaluate and improve your digital experiences with a comprehensive maturity framework.
- [Lessons Learned From Leaders About Digital Experience Maturity](https://amplitude.com/blog/digital-experience-maturity-report): Explore new research from Harvard Business Review Analytic Services sponsored by Amplitude to discover digital experience maturity trends and top strategies separating leaders from the pack.
- [How Digital Marketing Teams Can Use Experimentation to Work Like Data Teams](https://amplitude.com/blog/digital-marketing-teams-experimentation): Amplitude's experimentation technology lets marketers see customer data signals much faster so they can work more like a data team. 
- [6 Essential Digital Optimization Skills You Need](https://amplitude.com/blog/digital-optimization-skills): Learn how to drive a digital optimization strategy at your company with these key skills, tools, and mindsets.
- [Digital Optimization vs. Digital Transformation Explained - Amplitude](https://amplitude.com/blog/digital-optimization-vs-transformation): Learn the difference between digital optimization and digital transformation and how to embrace the movements for your business.
- [Digital Pictures & Digital Data - Adam Greco](https://amplitude.com/blog/digital-pictures-digital-data): While it has become easier and easier to collect digital data, does that mean that you should collect every data point possible?
- [Digital Transformation Case Studies: 3 Successful Brand Examples](https://amplitude.com/blog/digital-transformation-examples): Explore digital transformation case studies through the lens of three successful brands—Walmart, Ford, and Anheuser-Busch InBev.
- [Yellow Pages is Undergoing a Digital Transformation](https://amplitude.com/blog/digital-transformation-yellow-pages): To understand how the Montreal-based public company of 2,900 employees has turned into a successful, digital-first brand, you have to understand what they’ve done differently on the back-end.
- [Our Direct Listing: AMPL Opportunity](https://amplitude.com/blog/direct-listing-ampl): Read the note sent from CEO Spenser Skates to Amplitude employees on the morning of Amplitude's direct listing.
- [9 Direct-to-consumer Marketing Tactics to Accelerate Ecommerce Growth](https://amplitude.com/blog/direct-to-consumer-marketing-tactics): Learn direct-to-consumer (DTC) marketing approaches that will take your ecommerce brand to the next level. Grow your business with nine DTC tactics.
- [Discover the Full Story with Session Replay](https://amplitude.com/blog/discover-session-replay): Session Replay powered by Amplitude simplifies your analytics stack and gives product teams more confidence to make faster decisions.
- [Better Data Brings Better Content at Disney+ Hotstar](https://amplitude.com/blog/disney-plus-hotstar): Learn how the product team at Disney+ Hotstar made sense of customer behavioral data, and used those insights to drive stickiness across markets.
- [Structuring Documentation for AI Readers](https://amplitude.com/blog/documentation-for-ai-readers): AI is reading your documentation! Learn tips from the Amplitude docs team about how to structure your documentation for both human and AI audiences.
- [Auto-track Is Bad—Single-Page Application Edition](https://amplitude.com/blog/dont-autotrack-single-page-apps): Learn why auto-tracking single-page apps leads to incomplete customer journeys and slower performance times.
- [Don't Trust Client Data](https://amplitude.com/blog/dont-trust-client-data): When your analytics code runs on tens of millions of phones, strange things can happen.
- [Retention as Your Growth Engine Part 2: Drive Engagement and Stickiness](https://amplitude.com/blog/drive-engagement-and-stickiness): Don't leave retention to chance. Learn how to drive user engagement and product stickiness in a few simple steps with Amplitude.
- [How to Drive Product Analytics Adoption with Amplitude](https://amplitude.com/blog/drive-product-analytics-adoption): Learn how to make the most of product analytics from seasoned product experts. See Amplitude’s latest product updates. 
- [How to Improve the Customer Experience and Drive Repeat Sales](https://amplitude.com/blog/drive-repeat-sales): Learn how Amplitude can help marketers derive value from existing customers by driving repeat purchases with personalization. 
- [How Amplitude Uses Amplitude to Drive Website Engagement ](https://amplitude.com/blog/drive-website-engagement): Explore how Amplitude's growth team uses Amplitude to enhance user experience and drive impactful customer engagement on the website.
- [Driving Growth with Digital Intelligence: A Discussion Featuring Forrester](https://amplitude.com/blog/driving-growth-digital-intelligence): Learn more about how digital intelligence can help drive efficient growth with this webinar recap featuring Amplitude’s Adam Greco and Forrester VP Brandon Purcell.
- [No Need to Tell Us Twice: Dual Y-Axis Support Now GA](https://amplitude.com/blog/dual-y-axis): Learn how to compare metrics at different scales on the same chart to enhance your data storytelling.
- [Dynamic Behavioral Sampling](https://amplitude.com/blog/dynamic-behavioral-sampling): Tracking every event is expensive. But, you still need to collect data for product analytics. The solution? Dynamic behavior sampling.
- [Dynamic Configuration at Amplitude](https://amplitude.com/blog/dynamic-configuration): When it comes to coding, who doesn't love reliability and flexibility? Here's how we use dynamic configuration to improve performance without extra operational costs.
- [The Ultimate Guide to Setting up Analytics for Ecommerce](https://amplitude.com/blog/ecommerce-analytics): Use analytics for ecommerce to measure, analyze, and optimize your online business. Learn top digital strategies for boosting conversions.
- [Ecommerce Conversion Metrics Guide: Top 7 Metrics to Grow Your Business](https://amplitude.com/blog/ecommerce-conversion-metrics): Discover the top 7 ecommerce metrics. Boost revenue and fine-tune your ecommerce strategy with the ecommerce conversion metrics guide.
- [The Product Benchmarks Every Retail and Ecommerce Company Should Know](https://amplitude.com/blog/ecommerce-product-benchmarks): Discover exclusive data and strategies from our Product Benchmark Report. Compare the ecommerce industry’s performance across key product metrics.
- [Why You Need to Keep Ego Out of Analytics](https://amplitude.com/blog/ego-out-of-analytics): It’s not really about having an ego or not having an ego. It’s about accepting your ego and being aware of it.
- [EA Levels Up with Inclusive Development and 30% Faster Onboarding](https://amplitude.com/blog/electronic-arts-inclusive-development): Learn how Electronic Arts used Amplitude Analytics to understand its diverse, global user base and become a more inclusive, evidence-based organization.
- [How to Elevate Healthcare Experiences with Digital Analytics](https://amplitude.com/blog/elevate-healthcare-with-digital-analytics): Learn best practices for digital analytics in healthcare with expert insights from Adam Greco and Tucker Christiansen.  
- [Embedded Insights: Integrate Amplitude into your product workflows](https://amplitude.com/blog/embedded-insights): Amplitude is introducing new ways to collaborate on insights inside the tools you love!
- [Making the Leap to Embedded Product Analytics](https://amplitude.com/blog/embedded-product-analytics): How do the worlds of traditional, siloed analytics and embedded product analytics differ? Amplitude's Rachel Herrera reflects on what she's learned on her journey from analyst to product analytics coa
- [How to Embrace Product-Led Innovation in 2024](https://amplitude.com/blog/embrace-product-led-innovation): Learn to embrace product-led innovation with strategic guidance for business and product leaders. 
- [Learn How Employee Equity is Broken, Here's Our Fix | Amplitude](https://amplitude.com/blog/employee-equity-is-broken-heres-our-fix): Learn what Amplitude Co-founder Spencer Skates sees wrong with the current employee equity compensation model and how he wants to fix it.
- [3 Ways Amplitude Helps Data Scientists Achieve More, Faster](https://amplitude.com/blog/empowering-data-scientists): Discover how Amplitude empowers data scientists to streamline forecasting, experimentation, and root cause analysis for faster, more accurate insights.   
- [Unlocking Enterprise Growth with Secure and Scalable Digital Analytics](https://amplitude.com/blog/empowering-enterprise-growth): Keep your data in perfect harmony with your warehouse with Data Mutability, and confidently control who sees what so you can focus on growth with Data Access Controls.
- [Learn About Behavioral Targeting for Automated Campaign Personalization With Amplitude Engage | Amplitude](https://amplitude.com/blog/engage-behavioral-targeting): Discover how Amplitude Engage makes timely, targeted campaigns possible by implementing the power of Amplitude’s intelligence into your marketing tools.
- [Enhancing Retention Strategies with SimpliSafe](https://amplitude.com/blog/enhancing-retention-strategies-simplisafe): Discover SimpliSafe's secrets to enhancing user onboarding and optimizing retention strategies. Explore valuable insights from our recent webinar.
- [Enrich Your Analytics for Incredibly Targeted Segmentation](https://amplitude.com/blog/enrich-analytics-targeted-segmentation): By combining enrichment and analytics you can access all of the information about your customers. This will help you understand exactly who they are and exactly what they want from your product.
- [Govern Like an Enterprise, Ship Like a Startup](https://amplitude.com/blog/enterprise-governance): Learn how to scale data quality, automate compliance, and build AI-ready data foundations with Amplitude’s latest enterprise governance features.
- [Launching Four New Product Offerings 🎉](https://amplitude.com/blog/enterprise-product-analytics): We identified for of the hardest challenges in product analytics and set about defining the product strategy and execution plan to solve them.
- [What Are Entities In the Context of Event Data? The Definitive Guide](https://amplitude.com/blog/entities-event-data): Learn the purpose of entities in the context of tracking event data to ensure that the data you collect is clean and easy to analyze.
- [Unveiling the Rainbow: Ampliteers Share their Journey During Pride Month](https://amplitude.com/blog/erg-spotlight-rainbow-community): Gain insights into the LGBTQIA+ experience in the tech industry as Ampliteers share their inspiring stories during Pride Month at Amplitude.
- [Making Stone Soup: Eval-Driven Development for Analytics With AI](https://amplitude.com/blog/eval-driven-development): Building Amplitude’s AI for insight automation felt a lot like the fable of travelers making stone soup with their community. Read how everyone contributed!
- [Using Session Replay for Savvier User Analysis That’s 90% Faster](https://amplitude.com/blog/evaneos-session-replay): Learn how Evaneos' adoption of Amplitude’s Digital Analytics Platform led to a 90% reduction in analysis time, improved conversion rates, streamlined A/B testing processes, and cost savings.
- [Event-Based Analytics: Definition, Examples, & Tools](https://amplitude.com/blog/event-based-analytics): Leverage event-based analytics to make critical decisions about product improvement and the user experience.
- [An Event-Based Architecture  Product Analytics - Adam Greco](https://amplitude.com/blog/event-based-prodanalytics): Learn why having an event-based data architecture is important to product analytics, but not the defining characteristic.
- [What Are the Components of Event Data?](https://amplitude.com/blog/event-data-components): Learn about the different components of event data and how to define events properly before you begin instrumentation.
- [What Is the Purpose of Event Data?](https://amplitude.com/blog/event-data-purpose): Learn why event data is important and how it helps build personalized experiences across different stages of the customer lifecycle.
- [Event Flows: See the Most Popular Paths in Your App](https://amplitude.com/blog/event-flows-see-popular-user-paths-in-app): You have your funnel set up. You can see exactly where your users are dropping off, but what are they doing instead?
- [The Foundation for Great Analytics is a Great Taxonomy](https://amplitude.com/blog/event-taxonomy): Establishing a solid foundation with a quality instrumentation is critical to maximizing the value you get out of your product analytics platform, and giving your team the confidence to make decisions
- [How to Decide Which Events to Track?](https://amplitude.com/blog/event-tracking-decisions): Learn about the framework that will help you decide which events to track, what data to gather, and which pitfalls to avoid.
- [Common Event Tracking Pitfalls and How to Avoid Them](https://amplitude.com/blog/event-tracking-pitfalls): Small changes to your data collection approach can greatly improve your data quality. Learn how to avoid common event tracking pitfalls.
- [How to Make Event Tracking Part of Your Release Process](https://amplitude.com/blog/event-tracking-release-process): Create a data-driven culture with event tracking. Learn why this practice should be a foundational part of whatever you’re building.
- [Events vs. Pageviews: 3 Situations When Pageviews Matter for Your Web App](https://amplitude.com/blog/events-vs-pageviews-should-you-measure-page-views-for-your-web-app): Should you track page views in your event-based analytics dashboard?
- [Improving ROI Through Increased Data and Experimentation](https://amplitude.com/blog/evocalize-experiment-improving-roi): Read how Amplitude enables a unique collaborative marketing platform to extract data insights that improve conversion rates and become better consultants to their partners.
- [The Evolution of Amplitude Charts](https://amplitude.com/blog/evolution-of-amplitude-charts): Learn how Amplitude simplifies chart creation, making it easier to go further with your analysis and data-driven decisions.
- [We’re Evolving Our Product’s North Star Metric. Here’s Why.](https://amplitude.com/blog/evolving-the-product-north-star-metric): A brief history of Amplitude's north star metric and the changes we've made to continue its evolution.
- [How to Use Amplitude Experiment for A/B Testing](https://amplitude.com/blog/experiment-ab-testing): Follow these three simple steps to run laser-focused A/B tests and improve the digital customer journey with Amplitude Experiment.
- [Use Experiment Briefs to Design Better Experiments - Bhavik Patel](https://amplitude.com/blog/experiment-brief): Learn how Experiment Briefs help teams design better experiments and democratize access to critical information about them.
- [Contentful Integration Blog](https://amplitude.com/blog/experiment-contentful-integration): Learn how Amplitude’s new Contentful integration unlocks no-code experiments to build better web experiences without engineering support 
- [Scale Experimentation With a Better Developer Experience](https://amplitude.com/blog/experiment-developer-experience): Learn how natively integrated analytics and experimentation enable developers to learn from every release with less effort
- [Amplitude Experiment: A/B Testing and Feature Flagging Powered by Customer Behavior](https://amplitude.com/blog/experiment-feature-management): With this new experimentation and feature management solution, growth and product teams can determine and deliver the best digital customer experience faster than ever.
- [Reimagining Experiment: Guiding Users with a Radically Simple User Experience](https://amplitude.com/blog/experiment-guided-user-experience): Learn why Amplitude Experiment delivers a guided experience to every user—no matter where they are in their testing journey.
- [Learn as You Ship and Quantify the Impact of Every Release](https://amplitude.com/blog/experiment-learn-ship): Learn how new capabilities for Amplitude Experiment enable teams to scale experimentation, enhance data consistency and trust, and drive ROI.
- [Introducing Experiment Results—Just Bring Your A/B Data](https://amplitude.com/blog/experiment-results): Bring your product A/B testing data and leverage the power of a full experimentation platform with Experiment Results.
- [Experimentation Is a Culture, Not a Task](https://amplitude.com/blog/experimentation-is-a-culture): Successful experimentation isn't just about adopting new tools or running more tests. It’s about changing company culture.
- [Why Experiment? | Amplitude](https://amplitude.com/blog/experimentation-is-about-active-learning-and-value-crfea): See why a fearless approach to experimentation backed by a product analytics platform like Amplitude can accelerate your business.
- [Using Experimentation to Drive Product-led Growth Featuring Forrester & Elena Verna](https://amplitude.com/blog/experimentation-product-led-growth): Use experimentation to determine which products or features are worth further investment and will drive sustainable growth for your business.
- [Explaining Digital Transformation & Amplitude to My Family - Adam Greco](https://amplitude.com/blog/explaining-digital-transformation): Read about how the experience of attending virtual religious services made the story of digital optimization all the more clear.
- [What Exponential Growth Really Looks Like (And How to Hit It)](https://amplitude.com/blog/exponential-growth): Exponential growth doesn't happen by accident. Learn more about what exponential growth looks like and how to achieve it. 
- [Extreme Makeover: Amplitude Edition (Thoughts on our New UI)](https://amplitude.com/blog/extreme-makeover-amplitude-edition-thoughts-on-our-new-ui): For the past couple of months, our engineers have been hard at work on something big…
- [4 Logical Fallacies Ruining Your Analytics](https://amplitude.com/blog/fallacies-ruining-analytics): Making the most out of your analytics doesn’t just mean collecting the right kind of data.
- [Amplitude Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2026](https://amplitude.com/blog/fast-company-2026): Today, being honored in Fast Company’s Most Innovative Companies of 2026 list is a recognition of this shift as we move from “build more” to “learn faster and act smarter.”
- [New on Amplitude: Faster Queries and Uploading Custom Cohorts](https://amplitude.com/blog/faster-queries-uploading-custom-cohorts): Our talented engineers have spent the last month building a new internal system to handle dashboard queries, resulting in significantly faster dashboard performance speeds!
- [Deliver Impact: Why Startups Win with Amplitude](https://amplitude.com/blog/feature-flags-analytics-startups): Starting at $49 a month, Our Plus plan lets startups and small teams quickly scale their business with an integrated solution that includes analytics, feature management, and CDP.
- [Feature-less Roadmap: The Balance Between Delivering Concrete Features vs. Planning with High-level Themes](https://amplitude.com/blog/feature-less-roadmap): You shouldn't treat product roadmaps as to-do lists. Themes are a better way to stay aligned with your bigger picture product vision.
- [See How Product Changes Affect Engagement Behavior with Impact Analysis](https://amplitude.com/blog/feature-release-impact-analysis): Our new blog series spotlights compelling Amplitude features and their use cases. Today, we share how Impact Analysis can help teams set engagement strategy and broadcast product impact.
- [Start Telling Stories about Your Data with Notebooks](https://amplitude.com/blog/feature-release-notebooks): Notebooks helps you easily communicate the full context behind complex analyses, A/B tests, and product launches with your whole team.
- [Amplitude Feature Update: Segmenting on Event Properties, Double Group By, Retention on Event Properties, and Sessions on Web](https://amplitude.com/blog/feature-update-0918): First the new UI, and now a slew of feature updates to provide more powerful analytics to our users.
- [Feature Update Oct 2014: Funnel Details and Cohort Flexibility](https://amplitude.com/blog/feature-update-funnel-details-and-cohort-flexibility): In the October edition: A new 'Funnel Details' section shows conversion rate over time, conversion rate between individual steps, and event property distributions.
- [Feature Update: Multiple Event Property Filters, Email Dashboard Reports, Identify API](https://amplitude.com/blog/feature-update-multiple-event-property-filters): This month, we're releasing some highly requested features, including filtering on multiple event properties and segmenting users on event totals.
- [Release Notes: February 2017](https://amplitude.com/blog/february-2017-amplitude-update-omnibar-bar-charts): New in Amplitude in February 2017.
- [Finance Leader Achieves Record Revenue by Finding Customers' "Why"](https://amplitude.com/blog/finance-leader-record-revenue-increase): Amplitude gave a crypto and Forex broker a cohesive view of their customer journey, letting them cut costs while boosting conversion, retention, and ROI.
- [The Ultimate Guide to Analytics for Financial Services](https://amplitude.com/blog/financial-services-analytics): Learn how fintech analytics allows companies to gain insight into customer behavior and make data-driven decisions to optimize growth.
- [The Future of Finance: 6 Ways Financial Services Can Use Machine Learning ](https://amplitude.com/blog/financial-services-machine-learning): Get key insights on 6 ways financial services can approach machine learning initiatives. Read the recap from industry experts. 
- [The Product Benchmarks Every Financial Services Company Should Know](https://amplitude.com/blog/financial-services-product-benchmarks): Discover exclusive data and strategies from our Product Benchmark Report. Compare the financial services industry’s performance across key product metrics.
- [Find the Answer with Amplitude - Billboard Campaign](https://amplitude.com/blog/find-the-answer-billboards): See highlights from Amplitude’s billboard campaign, focused on how product teams use Amplitude to ask and answer strategic product questions.
- [Find the Key to Your App's Growth Without an Army of Data Scientists](https://amplitude.com/blog/find-the-key-to-your-apps-growth-without-an-army-of-data-scientists): Want to find your app’s ‘magic threshold’ that users need to cross to become fully engaged?
- [How to Find Value in a Failed A/B Test](https://amplitude.com/blog/find-value-failed-ab-test): Running an A/B test is easy, but making the most of your results is a learned skill.
- [What Can Fintech Learn from Product-led Growth?](https://amplitude.com/blog/fintech-product-led-growth): Fintech's success often hinges on superior customer experience. PLG principles prioritize the product to drive acquisition, engagement, retention, and monetization. It is vital for fintech to adopt PL
- [Why the Smartest Product Leaders Obsess Over the First Five Minutes](https://amplitude.com/blog/first-five-minutes): Learn how data-driven teams optimize the first 5 minutes of product experience to improve activation, retention, and growth—and how they do it with Amplitude.
- [Care About Growth? Join us at the Growth Clinic](https://amplitude.com/blog/first-growth-clinic): It’s great that so many companies have access to data - but how are they actually getting value from it?
- [First-Party Data: What It Is, Importance, & How to Gather It](https://amplitude.com/blog/first-party-data): Learn what first-party data is, how to collect it, and how to use it to create personalized customer experiences and improve retention.
- [How Amplitude Powers Its First-Party Data Strategy](https://amplitude.com/blog/first-party-data-strategy): Learn best practices for a first-party data world, plus how the Amplitude team uses the Amplitude platform to support their data strategy. 
- [Meet the First Sales Hire at Amplitude: Christine Yang](https://amplitude.com/blog/first-sales-hire): Learn how Christine, our first sales hire, made the transition from electrical engineering to sales.
- [Do This Now: 8 Ways to Focus your Product Team on Impact, Not Features](https://amplitude.com/blog/focus-product-team-on-impact): Now is the time to shift your team's focus to measure the impact of the product and features you're building.
- [Come Celebrate with Us: The Forbes 100, Amplify, and 2019 So Far](https://amplitude.com/blog/forbes-cloud-100): This year, Amplitude was included in the Forbes Cloud 100 list which recognizes the top 100 private cloud companies leading the cloud revolution. These are some of the customer, product, and team high
- [The First-Ever Forrester Wave™ for Digital Analytics Solutions Is Here—and We’re a Leader](https://amplitude.com/blog/forrester-wave-das-leader): Forrester names Amplitude a Leader and a Customer Favorite in The 2025 Forrester Wave™ for Digital Analytics Solutions. Learn why we received 5/5 scores in 21 criteria.
- [Forrester Names Amplitude the Only Leader in The 2024 Forrester Wave™ for Feature Management and Experimentation](https://amplitude.com/blog/forrester-wave-experimentation-leader): Learn why Forrester names Amplitude the only Leader in feature management and experimentation solutions with the highest scores possible in 11 criteria.
- [Amplitude Founders’ Award Winner: Alex Simmons](https://amplitude.com/blog/founders-awards-2024-alex-simmons): Celebrate Alex Simmons, one of the 2024 Amplitude Founders’ Award winners, and read how he lives the founder mentality in his role on the customer success team.
- [Amplitude Founders’ Award Winner: Bethany Mangan](https://amplitude.com/blog/founders-awards-2024-bethany-mangan): Celebrating Bethany Mangan, one of the 2024 Amplitude Founders’ Award winners, and read how she lives the founder mentality in her role on the sales team.
- [Amplitude Founders’ Award Winner: Brian Giori](https://amplitude.com/blog/founders-awards-2024-brian-giori): Celebrating Brian Giori, 2024 Amplitude Founders’ Award winner.   
- [Amplitude Founders’ Award Winner: Esther Trapadoux](https://amplitude.com/blog/founders-awards-2024-esther-trapadoux): Celebrating Esther Trapadoux, 2024 Amplitude Founders’ Award winner. 
- [Founders Who Scale: Celebrating Bold Startups at SF Tech Week](https://amplitude.com/blog/founders-who-scale): Read about Amplitude's recent startup pitch competition, hosted in partnership with Braze and Colorwave as part of a16z's SFTechWeek, and find out who won!
- [Four Stories From the Weird World of Startup Analytics](https://amplitude.com/blog/four-stories-startup-analytics): We love hearing stories about how analytics helped uncover the unexpected cause of some strange phenomenon.
- [Digital Frustration: Why French Users Don't Tolerate Bad Apps](https://amplitude.com/blog/france-tech-frustration-survey): Amplitude research reveals a concerning reality: More than 7 out of 10 French users say they would abandon a brand completely following a poor app experience.
- [Behavioral Analytics for Fraud Teams: From Signals to Action](https://amplitude.com/blog/fraud-management): See how behavioral analytics helps fraud management teams surface anomalies, prioritize risk factors, and act faster with greater confidence.
- [Free Analytics Templates: Introducing Amplitude’s Template Gallery](https://amplitude.com/blog/free-analytics-templates): Discover Amplitude’s Template Gallery—a collection of data analytics dashboards designed to simplify your KPIs and streamline your decision-making process. 
- [Top 10 Metrics to Measure Freemium and Free Trial Performance](https://amplitude.com/blog/freemium-free-trial-metrics): Discover ten essential freemium and free trial metrics. Use these metrics to measure your monetization performance.
- [The Art of Upgrading: Strategies for Freemium Success](https://amplitude.com/blog/freemium-model-strategies): The freemium model can be powerful—if you get it right. Discover how to craft a freemium strategy that grows your user base and drives upgrades. 
- [Frequentist vs. Bayesian: Comparing Statistics Methods for A/B Testing](https://amplitude.com/blog/frequentist-vs-bayesian-statistics-methods): Learn more about the Frequentist and Bayesian statistics methods in the context of web experimentation and a/b testing calculations. See how testing is approached with both.
- [From Chaos to Clarity: How to Scale Your Analytics Taxonomy](https://amplitude.com/blog/from-chaos-to-clarity): Learn best practices our professional services team has compiled in helping customers move from scattered events to a scalable, user-friendly data structure.
- [From Data Analysis to Data Storytelling: Improving Product Experience at Chick-fil-A - Amplitude](https://amplitude.com/blog/from-data-analysis-to-data-storytelling-improving-the-product-experience-at-chick-fil-a): Learn how Chick-fil-A used data to guide teams through the process of developing new features and improving the user experience. 
- [From Product Manager to Partner: An Interview with Ashley Carroll](https://amplitude.com/blog/from-product-manager-partner-an-interview-with-ashley-carroll)
- [What Is Funnel Analysis? Definition, Examples, and Tools](https://amplitude.com/blog/funnel-analysis): Learn more about funnel analysis. Get a quick funnel analysis definition, read examples, and learn about funnel analysis tools.
- [A Guide to Funnel Analysis in 5 Industries (with Graphics and Case Studies)](https://amplitude.com/blog/funnel-analysis-in-five-industries): Learn how to approach funnel analysis in your product by understanding how funnels vary in different businesses.
- [Sharper Signals, Stronger Collaboration: New in Session Replay](https://amplitude.com/blog/fy25q3-session-replay-signals): Discover how frustration analytics, error analytics, and shareable filters in Session Replay help you spot problems faster and collaborate more effectively.
- [Answering Questions Around Google Analytics Sunset & GA4 - Adam Greco](https://amplitude.com/blog/ga4-faq): Get the answers to some of the common questions resulting from Google's sunsetting of Universal Analytics and forced migration to GA4.
- [Doubling Retention, Reducing Acquisition Costs and Saving Millions at Saudi Arabia’s Leading P2P Rental Platform](https://amplitude.com/blog/gathern-conversions-data-culture): Read how adopting Amplitude Analytics improved conversions and brought a data culture to Gathern.
- [What the Gboard Teaches Us About Building for Mobile](https://amplitude.com/blog/gboard-mobile-product): The ‘Gboard’ might the best example of mobile product execution that we’ve seen so far in 2016.
- [Your Data Governance, GDPR and the Brussels Effect](https://amplitude.com/blog/gdpr-brussels-effect): Explore GDPR's impact on tech industry, global data protection regulations, and the importance of data governance for compliance & growth. 
- [How Amplitude Uses Amplitude to Help Customers Get Value Faster](https://amplitude.com/blog/get-customers-to-value-faster): Learn how our growth team used the Amplitude platform to implement changes to onboarding and setup, guiding customers to experience value faster.    
- [From Strategy to Practice: Tactics and Metrics for Implementing PLG](https://amplitude.com/blog/get-started-with-product-led-growth): Get expert insights into PLG tactics and metrics. Learn how to drive and track product-led acquisition, retention, and monetization. 
- [Getting Started: Driving Product Engagement by Obsessing Over Activation](https://amplitude.com/blog/getting-started-activation): Discover how winning teams drive engagement by obsessing over activation. Learn to define, measure, and improve the moments that keep users coming back.
- [Getting Started: Building a Culture of Data Collaboration & Making Data Work Together](https://amplitude.com/blog/getting-started-collaborating-with-data): Break down data silos and align teams with Amplitude: define shared metrics, share insights in Slack, and build better habits together.
- [Getting Started: Digging into Drop-Off with User Behavior](https://amplitude.com/blog/getting-started-drop-off): Understanding user behavior is the foundation of every great product. Here’s how to start doing that with Amplitude.
- [Getting Started: Product Analytics Isn’t Just for Analysts](https://amplitude.com/blog/getting-started-product-analytics): Learn the product analytics fundamentals of funnels, retention, and conversion drivers so that anyone can confidently answer key product questions.
- [Getting Started: How to Structure Your Data Without Creating a Governance Headache](https://amplitude.com/blog/getting-started-structuring-your-data): Learn how to keep your data clean, consistent, and scalable in Amplitude with three simple steps.
- [The Current State of Product-Led Growth and 3 Steps to Getting Started](https://amplitude.com/blog/getting-started-with-plg): Take a deep dive into product-led growth with experts Elena Verna from Amplitude & guest speaker Brandon Purcell from Forrester.
- [Getting Your Product Team to a Growth Mindset Requires KDIs — Not KPIs - Amplitude](https://amplitude.com/blog/getting-your-product-team-to-a-growth-mindset-requires-kdis-not-kpis): Key diagnostic indicators measure the true performance of your product. Here’s how to make the switch.
- [@Amplitude Has Entered the Chat: Agents in Slack and Teams](https://amplitude.com/blog/global-agent-in-slack-and-teams): Connect Amplitude Global Agent to Slack or Microsoft Teams to answer questions with source-backed analytics, charts, and recommended actions like A/B tests.
- [How Palo Alto Software Uses Global Agent to Experiment at Scale](https://amplitude.com/blog/global-agent-product-experiments): Discover how Palo Alto Software uses Global Agent to analyze experiments at scale, surface critical signals, and maintain decision quality as testing accelerates.
- [Go Beyond Conversions and Measure Customer Engagement](https://amplitude.com/blog/go-beyond-conversions-measure-customer-engagement): Conversion is step one. Cultivating customer loyalty—through personalization, relevant messaging, and the best customer experiences—comes next.
- [More Data, More Donations: How GoFundMe Turns Insights into Action](https://amplitude.com/blog/gofundme): Immediate questions need immediate answers. Learn how the GoFundMe team uses Amplitude to build the best digital donation experience.
- [Why Going Viral is Overrated](https://amplitude.com/blog/going-viral-is-overrated): Virality after achieving product market fit can transform your startup into a successful business. Virality before fit could kill it.
- [On Going Viral with Siqi Chen](https://amplitude.com/blog/going-viral-siqi-chen): If there’s one thing serial entrepreneur, social gaming pioneer, and product expert Siqi Chen knows a lot about, it’s how to make something go viral.
- [What Makes a Good vs Bad North Star Metric](https://amplitude.com/blog/good-bad-north-star-metric): Discover what makes a good North Star Metric, how to avoid using bad ones, and examples of each
- [Good Product Team/Bad Product Team](https://amplitude.com/blog/good-product-team-bad-product-team): Good product teams are customer obsessed, understand the value of focus, and know that the product is always evolving.
- [Amplitude Google Ads Integration - Adam Greco](https://amplitude.com/blog/google-ads): Integrate Google Ads data into Amplitude so you can slice and dice your digital analytics data by any of your Google Ads campaign attributes.
- [Google Analytics 4: What You Need to Know - Amplitude](https://amplitude.com/blog/google-analytics-4-migration): Learn more about Google’s new analytics solution, how it differs from Universal Analytics, and how this affects your digital analytics.
- [Amplitude Achieves Google Cloud Ready - BigQuery Designation](https://amplitude.com/blog/google-cloud-ready-bigquery): Amplitude has successfully achieved Google Cloud Ready - BigQuery Designation by meeting a core set of functional and interoperability requirements when integrating with BigQuery.
- [Life After Google Optimize - Alternative A/B Testing Tools](https://amplitude.com/blog/google-optimize-alternatives): See why product and engineering teams should move forward with a new approach to A/B testing and experimentation when Google Optimize sunsets.
- [Amplitude Google Sheets Add-On - Adam Greco](https://amplitude.com/blog/google-sheet-add-on): Learn how you can natively embed Amplitude data into Google sheets through the Amplitude Google Sheet Add-on.
- [Introducing the Amplitude Google Tag Manager (GTM) Template - Adam Greco](https://amplitude.com/blog/google-tag-manager-template): Use the new Amplitude Google Tag Manager Template to easily send any data that exists in your analytics data layer to Amplitude.
- [Embracing Behavioral Insights and Self-Service Analytics at Grover](https://amplitude.com/blog/grover-behavioral-insights): Learn how Amplitude helped Grover implement a customer data platform (CDP) that aggregated and organized customer data across channels
- [Growing up from a Startup to an Enterprise Company](https://amplitude.com/blog/growing-startup-enterprise-company): After our first major outage as a company, we wanted to provide insight into our decision-making process during the outage, what we’ve learned, and what we’re doing going forward.
- [Growing the Amplitude Leadership Team](https://amplitude.com/blog/growing-the-amplitude-leadership-team): Today, I am excited to share that we are growing our leadership team at Amplitude with world-class executives.
- [How to Analyze the Health of Your App’s Product-Market Fit Through Growth Accounting](https://amplitude.com/blog/growth-accounting): Jonathan Hsu, Co-founder and General Partner at Tribe Capital, gives a walkthrough of the growth marketing framework and how it can empower product team decision-making.
- [Read The Takeaways from Growth Clinic | Amplitude](https://amplitude.com/blog/growth-clinic-got-data-takeaways): Read or watch what we learned from Amplitude's Growth Clinic that featured growth and analytics pros sharing their insights on achieving sustainable growth.
- [Takeaways from the First Growth Clinic: Unite Your Company Around One Important Metric](https://amplitude.com/blog/growth-clinic-highlights): Our first Growth Clinic had over 200 attendees discussing growth strategies. Here's what we learned.
- [Get ready for Growth Clinic: Retain or Die](https://amplitude.com/blog/growth-clinic-retain-or-die): Our Growth Clinics are for anyone interested in learning about how companies leverage data and turn that into sustainable growth.
- [What It Means to Be a ‘Growth Hacker’ According to Julie Zhou](https://amplitude.com/blog/growth-hacker-julie-zhou): This month we talked to Julie Zhou, Lead Product Manager of Growth at social media app Yik Yak.
- [Run Better Growth Experiments with Qualitative and Quantitative Data](https://amplitude.com/blog/growth-marketing-experiments): Build a data-driven foundation that gives a complete view of your audience so you can make the best growth marketing decisions.
- [7 Growth Marketing Skills You Need in 2022](https://amplitude.com/blog/growth-marketing-skills): Few jobs undergo as much change as growth marketing. Grasp these skills to up your strategy and success as a growth marketer in 2022.
- [The Role of Growth in Mobile Product Development](https://amplitude.com/blog/growth-mobile-product-development): This post explains how to incorporate growth thinking and action into each major phase of product development.
- [Recap: GrowthHackers AMA With Spenser Skates](https://amplitude.com/blog/growthhackers-ama-spenser-skates): If you missed out on the AMA, this recap highlights some of the really great questions we received!
- [Building a Data-Informed Culture in the Design World](https://amplitude.com/blog/growthmates-jenny-chang): Hear Amplitude Director of Design Jenny Chang’s advice on becoming a leader, prioritizing well-being, and building a data-informed culture. 
- [Amplitude Google Tag Manager (GTM) Server-Side Template - Adam Greco](https://amplitude.com/blog/gtm-server-side): Leverage the new Amplitude Google Tag Manager server-side template to leverage past development work and implement Amplitude server-side.
- [The Definitive Guide to Behavioral Cohorting](https://amplitude.com/blog/guide-to-behavioral-cohorting): Behavioral cohorting allows you to define a group of users based on their actions, save that group for further analysis, and better understand user behavior.
- [The End of Annoying Popups: Introducing Amplitude Guides and Surveys](https://amplitude.com/blog/guides-and-surveys): Looking for Pendo or WalkMe alternatives? Amplitude’s Digital Analytics Platform now delivers smarter in-product guides, tooltips, and surveys powered by behavioral analytics.
- [Why Hackathons Are the Best Kept Secret to Drive GTM Innovation](https://amplitude.com/blog/hackathons-best-kept-secret): Learn how to bring GTM teams into your company hackathons, which will accelerate AI adoption and solve a range of operational bottlenecks.
- [The Hard Thing About Product Analytics](https://amplitude.com/blog/hard-thing-product-analytics): We've established that it’s hard to build a good product analytics suite that actually gets adopted across an entire company. The good news is there are a bunch of amazing startups working on this exa
- [Why Product Analytics is the New Standard for Digital Measurement](https://amplitude.com/blog/harvard-business-review-digital-disruption): New research by Harvard Business Review Analytics Services sponsored by Amplitude shows product analytics is the new digital business measure.
- [Data Evolution: Haven's Journey from Google Analytics to Amplitude](https://amplitude.com/blog/haven-google-analytics-to-amplitude): Learn how UK holiday provider, Haven, successfully migrated from Google Analytics to Amplitude, reshaping their approach to data.  
- [We’re Getting a Head Start on Diversity](https://amplitude.com/blog/head-start-on-diversity): We’re aware we have a lot to improve upon as a company and that the path toward a more inclusive workplace may not always be clear.
- [How Healthcare Teams Use Amplitude AI with Confidence & Safety](https://amplitude.com/blog/healthcare-ai): See how to adopt AI in healthcare safely with Amplitude, using governed analytics, PHI-safe workflows, and trusted insights that help teams move from legal review to real usage.
- [The Product Benchmarks Every Healthcare Company Should Know](https://amplitude.com/blog/healthcare-product-benchmarks): Discover exclusive data and strategies from our Product Benchmark Report. Compare the healthcare technology industry’s performance across key product metrics.
- [How to Use the HEART Framework to Improve Software UX - Amplitude](https://amplitude.com/blog/heart-framework-software-ux): Dive deep into the HEART Framework with this guide. Learn seven steps to drive action, key caveats to avoid, and examples to follow.
- [The Hidden ROI of Winning Back Users](https://amplitude.com/blog/hidden-roi-winning-back-users): Discover why reactivating dormant users delivers better ROI than new acquisition. Learn how to identify and bring back at-risk users via targeted campaigns.
- [The High Cost of Building Your Own Analytics](https://amplitude.com/blog/high-cost-building-analytics): Buying an analytics platform is the answer because they've already thought of everything—there's no need to reinvent the wheel.
- [Hire More Designers, OK?](https://amplitude.com/blog/hire-more-designers): Productive, empowered designers are essential to building a great product. In this short video, I'm going to try to persuade you to hire more designers and to embed them on teams.
- [How to Hire a Product Analyst](https://amplitude.com/blog/hire-product-analyst): A great product analyst has all of these six powerful qualities that help teams build better products. They are hard to find and we hope this article will help you do so!
- [The (Recent) History of Cloud-Based Business Data](https://amplitude.com/blog/history-cloud-business-data): Learn about the technologies that have defined the modern era of marketing technology, plus the new data structure that will inspire the next generation.
- [Conversion Funnel and Holding Constant - Adam Greco](https://amplitude.com/blog/holding-constant): Learn how the holding constant feature in Amplitude can show conversion data that other digital analytics platforms cannot!
- [Holding Every Person Accountable for Workplace Inclusion](https://amplitude.com/blog/holding-every-person-accountable-workplace-inclusion): The D&I team doesn’t have to put in large-scale, expensive diversity initiatives or recruiting strategies in place in order to move the needle.
- [Holly Hester-Reilly on Product Science and Experimentation](https://amplitude.com/blog/holly-hester-reilly-on-product-science-and-experimentation): Holly is a product development expert. Our 10-question interview with her is truly a master-class of product thinking.
- [How Homebot Uses Analytics to Become More Confident in Product Development](https://amplitude.com/blog/homebot-analytics-experiment): Read how Homebot is leveraging Amplitude solutions to establish their event taxonomy to better track user behavior and engagement.
- [How A Single PostgreSQL Config Change Improved Slow Query Performance By 50x | Amplitude](https://amplitude.com/blog/how-a-single-postgresql-config-change-improved-slow-query-performance-by-50x): Read how changing a single PostgreSQL config improved slow query performance by 50x in the Amplitude Engineering Blog.
- [How Amplitude Uses Amplitude to Drive Impact - Amplitude](https://amplitude.com/blog/how-amplitude-uses-amplitude-to-drive-impact): Learn how our team discovered our North Star Metric, created new features, and drove customer success with Amplitude.
- [How Financial Services Can Utilize Customer Behavior](https://amplitude.com/blog/how-financial-services-can-utilize-customer-behavior): Discover how traditional financial services institutions can leverage their customer behavioral data to compete with digital disruptors.
- [How ForeFlight Saved $150K Yearly by Clearing Data Clutter](https://amplitude.com/blog/how-foreflight-cleared-data-clutter): Learn how ForeFlight used Amplitude to improve its data governance, launch a more data-driven culture, and save on its data budget.
- [Five Ways the Square Lifecycle Team Uses Cohorts](https://amplitude.com/blog/how-i-amplitude-anas-farah): Read five real-world examples that showcase how Square’s lifecycle team’s transition to self-service analytics has supercharged their cross-sell targeting.
- [How One PM Built a Data-Fluent Team (And Got His Time Back)](https://amplitude.com/blog/how-i-amplitude-building-data-culture-through-analytics-training): Learn how a product manager scaled Amplitude Analytics adoption through micro-training, turning analytics bottlenecks into team-wide data fluency.
- [How to Measure True ROAS in Ecommerce: Amplitude + Shopify](https://amplitude.com/blog/how-i-amplitude-how-to-measure-true-roas-in-ecommerce): See how one growth marketer used Amplitude to analyze profitability across channels and measure true return on advertising spend (ROAS) for a Shopify store.
- [The Case of the Disappearing Users During Onboarding](https://amplitude.com/blog/how-i-amplitude-user-activation-onboarding-analytics): Wondering why users vanish during onboarding? Read Romain Finot's journey to find his missing users.
- [How I PM: Abbie Kouzmanoff, Product Manager at Amplitude](https://amplitude.com/blog/how-i-pm-abbie-kouzmanoff-product-manager-at-amplitude): How do you use data to build a better product? How do you make teams "click"? Our product manager, Abbie Kouzmanoff, shares how she PMs.
- [How I PM: Andrew Wynn, Product Manager at Looker (and formerly Instacart)](https://amplitude.com/blog/how-i-pm-andrew-wynn-product-manager-looker-instacart): Andrew Wynn has led product teams at Instacart and Looker. This is how he product manages.
- [How I PM: Brent Tworetzky, SVP of Product at InVision](https://amplitude.com/blog/how-i-pm-brent-tworetzky-svp-of-product-at-invision): Brent is the SVP of Product at InVision and this is how he product manages.
- [How I PM: Charlie Huang, Product Manager from WeWork, Spotify](https://amplitude.com/blog/how-i-pm-charlie-huang-wework-spotify): What makes a product team "click"? How do you make time for strategy? Charlie Huang, Senior Product Manager at WeWork, shares his advice.
- [How I PM: David Berman, Product Manager at Amino Apps](https://amplitude.com/blog/how-i-pm-david-berman-product-manager-amino-apps): David is a product manager at Amino, a mobile community for whatever you're into, and this is how he product manages.
- [How I PM: David Packles, Senior PM at Peloton Cycle](https://amplitude.com/blog/how-i-pm-david-packles-senior-pm-at-peloton-cycle): David is the Senior Product Manager at Peloton Cycle and this is how he product manages.
- [How I PM: Rachel Kaplan, Product Manager at Coinbase](https://amplitude.com/blog/how-i-pm-rachel-kaplan-product-manager-at-coinbase): Rachel Kaplan, PM at Coinbase, is passionate about building an open financial system that users love. This is how she product manages.
- [How I PM: Rose Yao, Director of Product for Google Maps Platform](https://amplitude.com/blog/how-i-pm-rose-yao-director-product-google-maps-platform): Rose is a Director of Product for Google Maps Platform and this is how she product manages.
- [How I PM: Sam Goertler, Lead Product Manager at theSkimm](https://amplitude.com/blog/how-i-pm-sam-goertler-lead-product-manager-at-theskimm): Sam is the Lead Product Manager at theSkimm, and former Senior PM at Asana and this is how she product manages.
- [How Microsoft Uses Amplitude To Help Office 365 Users Be Productive | Amplitude](https://amplitude.com/blog/how-microsoft-uses-amplitude-to-help-office-365): Learn how the MyAnalytics team within Microsoft used Amplitude Product Intelligence to help Office 365 users be more productive.
- [How Organizations Select Digital Analytics Products - Adam Greco](https://amplitude.com/blog/how-orgs-select): What does your organization use to evaluate digital analytics products? Are you making any mistakes? Learn some best practices.
- [How Patreon Embraces Cross-Functional Data Leadership - Amplitude](https://amplitude.com/blog/how-patreon-embraces-cross-functional-data-leadership): In her Amplify session, Director of Data Science Maura Church shared how Patreon empowered their teams with data to fuel growth in 2020.
- [How Peloton Harnessed the Power of Emergent Behaviors - Amplitude](https://amplitude.com/blog/how-peloton-harnessed-the-power-of-emergent-behaviors): David Packles of Peloton spoke at the 2020 Amplify conference to share his insights on how to build sticky products
- [How Recent YC Grad Priime uses Amplitude to Build a Better Photo App](https://amplitude.com/blog/how-priime-uses-amplitude): We asked the CEO and cofounder of Priime, about the importance of analytics for an early-stage startup gaining user traction.
- [How Product Marketers Can Use Data to Drive Up Adoption](https://amplitude.com/blog/how-product-marketers-can-use-data-to-drive-up-adoption): Grow your product with better adoption. Benjamin Brandall, Head of Marketing at Chameleon, explains how to use data to improve onboarding and retention.
- [How Shopify, Shipt, and Imperfect Foods Grew in a Pandemic - Amplitude](https://amplitude.com/blog/how-shopify-shipt-and-imperfect-foods-grew-in-a-pandemic): Hear from product leaders at three ecommerce companies about how they adapted to rapid demand and scaled to meet new needs in 2020
- [Here's How the NFL Can Evolve Into a Content Platform](https://amplitude.com/blog/how-the-nfl-can-evolve-into-a-content-platform): The NFL has an unprecedented opportunity to build itself out as a true platform.
- [How to Accelerate Your Digital Marketing Funnel with Customer Data](https://amplitude.com/blog/how-to-accelerate-your-digital-marketing-funnel-with-customer-data): Improve your digital marketing funnel by using customer data to create behavioral cohorts to optimize the marketing funnel with product intelligence.
- [How To Audit Your Analytics](https://amplitude.com/blog/how-to-audit-your-analytics): Before you can dive into your retention analytics, you need to do a full-scale audit of all your current metrics.
- [How to Build Product-Oriented Engineering Teams](https://amplitude.com/blog/how-to-build-product-oriented-engineering-teams): Engineers, here's how your team can get better at influencing product.
- [Discover How To Build and Scale Sales Teams as a Technical Founder | Amplitude](https://amplitude.com/blog/how-to-build-scale-sales-teams-as-a-technical-founder): Learn how Amplitude's co-founder Spencer Skates scaled his sales team and the lessons he learned along the way.
- [Customer Acquisition Cost Formula: Boost Business Performance](https://amplitude.com/blog/how-to-calculate-cac): Discover how to calculate CAC and improve your customer acquisition strategies. Learn key formulas and tips to boost business performance and maximize ROI.
- [Click-Through Rate (CTR): How to Calculate and Increase Your CTR](https://amplitude.com/blog/how-to-calculate-clickthrough-rate-ctr): Learn more about how to calculate click-through rate (CTR) and how to increase your CTR.
- [How to Calculate Retention Rate in B2B SaaS](https://amplitude.com/blog/how-to-calculate-retention-rate-b2b-saas): Learn how to calculate retention rate for customers, users, monthly recurring revenue and find ways to increase retention and decrease churn.
- [How to Engage Your Target Customer with Cohort Marketing](https://amplitude.com/blog/how-to-engage-your-target-customer-with-cohort-marketing): Cohort marketing takes advantage of behavioral customer segments to deliver optimized, engaging, and personalized marketing campaigns.
- [How to Engineer Culture](https://amplitude.com/blog/how-to-engineer-culture): Here are a few unique initiatives the Amplitude engineering team has taken on to help build empathy across the organization as we scale.
- [How to Evaluate and Grow Marketplace Retention](https://amplitude.com/blog/how-to-grow-marketplace-retention): Reforge expert Ben Lauzier highlights the challenges of assessing marketplace retention and gives three ideas to help improve your marketplace retention. 
- [Learn How To Increase Growth Through Retention Analysis | Amplitude](https://amplitude.com/blog/how-to-increase-growth-through-retention-analysis): Learn how to do meaningful retention analysis from Amplitude's experts that will help drive growth by improving your app for current and new users.
- [Unlocking Customer Influence: 3 Steps to Utilizing Your Behavioral Data](https://amplitude.com/blog/how-to-influence): Win customer influence by delivering the right messaging at the right time to the right people. Follow the three steps segment, activate, optimize, to create personalized experiences for your customer
- [How to Lose a Fintech Customer in 10 days & 3 Tips to Retain Them](https://amplitude.com/blog/how-to-lose-a-fintech-customer-in-10-days-3-tips-to-retain-them): Learn more about how to achieve growth for your fintech by retaining customers through a churn prevention strategy, improved customer journey, and continued experimentation.
- [How to Organize Your Product Team Around Your North Star](https://amplitude.com/blog/how-to-organize-product-team): Organizing a product team is hard but having a north star makes it easier.
- [How to Set Metrics for Design](https://amplitude.com/blog/how-to-set-metrics-for-design): Designers need analytics too. I took my work to the next level by setting metrics against the design I ship—and you should too.
- [How You Can Get Everyone in Your Company to Solve Problems with Data](https://amplitude.com/blog/how-to-solve-problems-with-data): To solve problems with data, you need to reframe the way you make decisions.
- [How we implemented kid-safe analytics with Amplitude](https://amplitude.com/blog/how-we-implemented-kid-safe-analytics-with-amplitude): Mike Hutchinson, Chief Product Officer at SuperAwesome, walks through his team's journey from an internally built analytics system to Amplitude.
- [Empowering People at Work: Humand’s Success with Amplitude for Enhanced Collaboration](https://amplitude.com/blog/humand-with-amplitude): See how Humand uses Amplitude's data-driven tools to boost collaboration, track user behavior, and empower employees, leading to higher satisfaction and success.
- [How Hutch Uses Digital Analytics to Validate New Game Concepts](https://amplitude.com/blog/hutch-new-game-validation): Discover why retention is a key metric for Hutch when evaluating new game ideas. Learn what it tells the leading game developer about its products.
- [How Amplitude Helped Give UX Designers a Voice at IBM Cloud for VMware Products](https://amplitude.com/blog/ibm-cloud-increase-conversions): Read how adopting Amplitude Analytics helped the IBM Cloud for VMware team set up accurate instrumentation, spot errors, and boost conversions multifold.
- [IBM Lowers Conversion Time by 20% by Integrating Data Into its UX Design Process](https://amplitude.com/blog/ibm-data-analytics-design): Read how adopting Amplitude Analytics allowed IBM design and product teams to make decisions that increased unique feature views and decreased the median time to convert.
- [Identity Resolution: Data Warehouse vs. Customer Data Platform - Arpit Choudhury](https://amplitude.com/blog/identity-resolution): Learn about identity resolution in data warehouses vs. CDPs and whether deterministic or probabilistic matching is better for your business.
- [Mastering Identity Resolution in Experimentation](https://amplitude.com/blog/identity-resolution-in-experimentation): Discover how Amplitude Experiment tackles the complex world of identity resolution, enhancing accuracy and user experience.
- [Identity Resolution: The Secret to a 360-Degree Customer View](https://amplitude.com/blog/identity-resolution-insights): Learn how identity resolution platforms aggregate customer data across all touchpoints and channels to give you in-depth insight into their behaviors. 
- [iFood Serves Up 54% More Checkouts with Error Message Makeover](https://amplitude.com/blog/ifood-amplitude): Learn how iFood's team used Amplitude to cut checkout errors by 25%, speed up recovery by 60%, and boost purchase completions by 54%—across 3 million daily orders.
- [The Art of Impact Mapping: 4 Steps to Create Your Own Map](https://amplitude.com/blog/impact-map): Gain a deeper understanding of how impact mapping can help you build product features that achieve your desired results.  
- [Implementing Product-Led Growth: How Amplitude Customers Put PLG into Practice](https://amplitude.com/blog/implementing-product-led-growth): Learn real-life tactics and metrics from brands using product-led growth (PLG_ to drive acquisition, retention, and monetization.
- [Implementing Product Strategy: How to Make it Stick - Ibrahim Bashir](https://amplitude.com/blog/implementing-product-strategy): Learn how implementing product strategy can go wrong in organizations, and how you can focus on legibility and synchronicity to make it stick.
- [Implicit Versus Explicit Event Tracking: Hits and Misses](https://amplitude.com/blog/implicit-vs-explicit-tracking): Learn the differences between implicit vs. explicit event tracking and which one is right for your company.
- [What Improv Can Teach Product Managers](https://amplitude.com/blog/improv-can-teach-product-managers): An interview with Ellie Powers, Group Product Manager for Android and Google Play
- [How to Improve Conversion Rate Optimization Using Web Analytics](https://amplitude.com/blog/improve-conversion-rate): Learn how conversion rate optimization (CRO) using web analytics and A/B testing helps create better user experiences to drive more desired actions.
- [How Amplitude Used Session Replay to Improve Our Self-Serve Checkout Experience](https://amplitude.com/blog/improve-experiences-with-session-replay): Learn how Amplitude used Session Replay to identify friction and improve our new self-serve checkout customer experience.
- [Budgeting App Improves User Onboarding Conversions 251% with Amplitude](https://amplitude.com/blog/improve-user-onboarding-conversions): Swish has iterated on one of their onboarding flows over 65 times — here's their story.
- [How Amplitude Uses Amplitude to Improve Website Acquisition](https://amplitude.com/blog/improve-website-acquisition): Learn how Amplitude’s Growth team uses Amplitude to identify key elements of our website that need updating to improve conversion. 
- [A Guide to In-App Guides](https://amplitude.com/blog/in-app-guides): Discover actionable strategies to boost engagement, reduce friction, and improve retention with Amplitude’s in-app guides
- [5 Ways to Increase LTV of a Customer | & Track ARPU in Digital Analytics](https://amplitude.com/blog/increase-customer-ltv): Learn the basics of lifetime value, how to calculate it, where to measure it in Amplitude, and strategies to improve LTV over time.
- [Increase Shopping Cart Values in Ecommerce in 6 Clicks](https://amplitude.com/blog/increase-shopping-cart-values): Get customers to add more items to their shopping carts and increase average spend on your website using this simple strategy from Amplitude.
- [Increasing Conversion Rates at Ultra Mobile and Mint Mobile](https://amplitude.com/blog/increasing-conversion-rates-ultra-mint-mobile): Amplitude Analytics sparked a data-driven culture at Ultra and Mint Mobile, where users now harness data insights to inform action, increasing sales conversions.
- [Increasing Fairness in Machine Learning Systems](https://amplitude.com/blog/increasing-fairness-machine-learning): Ensuring fairness in machine learning is important but not straightforward. At Amplitude, we are investing in solutions to address different conceptions of fairness, such as equalized odds, equalized 
- [The Complete Guide to Increasing Free Trial Conversion](https://amplitude.com/blog/increasing-free-trial-conversion): Learn five tips on how to increase free trial conversion for mobile apps, web applications, SaaS tools, and other digital products.
- [Increasing Retention, Lowering Acquisition Costs, and Helping People Improve Their Financial Future](https://amplitude.com/blog/increasing-retention-wemoney): Learn how Amplitude Analytics enables an Australian social and economic financial platform to gain new users, keep them longer, and put more people on the path to success.
- [Industry Shift from Marketing to Product Analytics - Adam Greco](https://amplitude.com/blog/industry-shift): The digital analytics industry and the technologies used by analysts is shifting its focus from marketing to product.
- [Infographic: What 295 Execs Say About the Shift to Digital-first](https://amplitude.com/blog/infographic-digital-first): See how executives are embracing the digital-first mindset in the Harvard Business Review Analytics Services report sponsored by Amplitude.
- [Increase Engagement and Product-led Growth with an Insights-led Culture](https://amplitude.com/blog/insights-engagement-plg): Discover the process of establishing an insights-led culture to create high customer engagement and drive product-led growth.
- [Using Insights to Inform Product Strategy with John Cutler & Ibrahim Bashir](https://amplitude.com/blog/insights-inform-product-strategy): Read expert tips on how to set your product strategy, build your roadmap, and identify strategic priorities using product insights.
- [How Instacart Increased Conversion by Understanding User Behavior](https://amplitude.com/blog/instacart-increased-conversion-understanding-user-behavior): It’s possible for everyone at Instacart to explore user behavior and find answers to their questions.
- [Why Instant Apps Are One Of The Best Things To Happen To Mobile](https://amplitude.com/blog/instant-apps-best-thing-happen-mobile): Instant Apps allow you to focus on what matters more: delivering a flawless mobile experience to your users.
- [Intern Spotlight: Avery Chan, Engineering Intern](https://amplitude.com/blog/intern-spotlight-avery-chan): Learn about Amplitude’s Software Engineering team in this interview with Avery Chan, intern on the Analytics team.
- [Intern Spotlight: Daniel Beer, Engineering Intern](https://amplitude.com/blog/intern-spotlight-daniel-beer): Learn about Amplitude’s Software Engineering team in this interview with Daniel Beer, intern on the Integrations team.
- [Intern Spotlight: Lia Jiang, Engineering Intern](https://amplitude.com/blog/intern-spotlight-lia-jiang): Learn about Engineering at Amplitude in this interview with Lia Jiang, intern on the Analytics team.
- [How to Interpret Emotion and Intent Through Behavioral Analytics](https://amplitude.com/blog/interpret-emotion-intent-through-behavioral-analytics): Understanding the emotion and intent of your users sounds like a lofty, mythical aim, but it’s really nothing more than a step-by-step process.
- [Fueled's Jessica Wagner on Intersecting Product and Growth with Data](https://amplitude.com/blog/intersecting-product-and-growth): Product management expert Jessica Wagner explains why long-term product success is the result of cross-functional teamwork—and a deep understanding of your data and users.
- [Introducing Amplitude Academy](https://amplitude.com/blog/introducing-amplitude-academy): Learn more about Amplitude Academy, a new education platform designed to help you use Amplitude to meet your organization’s needs.
- [Meet 1000+ Product and Marketing Leaders in the Amplitude Community](https://amplitude.com/blog/introducing-amplitude-community): Join the online Amplitude Community to learn best practices, engage in discussions, and share your digital optimization expertise.
- [Unlock Insights Faster with Autocapture](https://amplitude.com/blog/introducing-autocapture): Amplitude is embracing Autocapture to automatically capture clicks, views, and interactions with minimal engineering required. Learn how we think it can be better.
- [Introducing the Next Frontier of Analytics: Automated Insights](https://amplitude.com/blog/introducing-automated-insights): Finding causal connections in product data involves exhaustive searches and tests. We trained our AI to find “aha” moments in minutes instead of weeks.
- [Introducing Conversion Drivers: Understand the Behaviors Behind Conversion and Drop Off](https://amplitude.com/blog/introducing-conversion-drivers): Conversion Drivers helps teams understand what gets their best customers to convert, and uncovers the issues preventing others from being successful.
- [Introducing Heatmaps: Get Micro and Macro Qualitative Insights to Fuel Growth](https://amplitude.com/blog/introducing-heatmaps): Visualize user behavior with Heatmaps, a new Session Replay capability. Optimize user journeys, boost conversions, and improve engagement today.
- [Introducing Milestone Analysis: Uncover the moments that create high-value customers](https://amplitude.com/blog/introducing-milestone-analysis): Product managers know that there are critical milestones in the customer journey that drive new users to become high-value customers. But pinpointing and accelerating users through those milestones ha
- [Introducing “Next Gen Builders” a Podcast for Product and Growth Leaders](https://amplitude.com/blog/introducing-next-gen-builders): Join veteran product executive Francois Ajenstat as he explores the future of digital innovation with industry pioneers on the "Next Gen Builders" podcast
- [Introducing The North Star Playbook](https://amplitude.com/blog/introducing-north-star-playbook): The North Star Playbook is the guide to defining your product’s North Star. Dive in to learn how this data-informed framework can help you improve the way you build products.
- [Introducing Nova AutoML: A New Architecture for Predictive Insights](https://amplitude.com/blog/introducing-nova-automl-a-new-architecture-for-predictive-insights): We’ve enhanced Nova—the analytics engine behind Amplitude—with an automated machine learning layer that enables predictive insights.
- [Introducing Predictive Cohorts: Group Users by Future Behavior with Machine Learning](https://amplitude.com/blog/introducing-predictive-cohorts): Like a crystal ball, Amplitude can bring you predictive insights. Within minutes, you can create cohorts of users based on future behavior, instead of past behavior.
- [Introducing react-amplitude](https://amplitude.com/blog/introducing-react-amplitude): At Amplitude, we log app analytics with custom Redux middleware. It's a great system with one big drawback: prop plumbing. Here's what happened when I decided to tackle the issue.
- [Serving In-Product Helpfulness: Introducing Resource Centers](https://amplitude.com/blog/introducing-resource-centers): Announcing Resource Centers, Amplitude’s newest in-product help feature that uses behavioral data and AI to serve help content users actually need.
- [Introducing Session Replay: Building Great Products Just Got Easier](https://amplitude.com/blog/introducing-session-replay): Session Replay powered by Amplitude simplifies your analytics stack and gives product teams more confidence to make faster decisions.
- [Introducing the Amplitude Growth Engine](https://amplitude.com/blog/introducing-the-amplitude-growth-engine): The industry’s first product iteration system to help product teams everywhere build for growth.
- [Introducing the Amplitude Instrumentation Explorer](https://amplitude.com/blog/introducing-the-amplitude-instrumentation-explorer): Analytics instrumentation is an important, yet highly frustrating chore for most engineers. That's why we made the Amplitude Instrumentation Explorer, an analytics instrumentation tool built by engine
- [An iOS Analytics Quick Start Guide](https://amplitude.com/blog/ios-analytics-quick-start-guide): How-to guide on getting started with the Amplitude iOS SDK.
- [Decoding User Behaviors to Create Customer-Centric Features](https://amplitude.com/blog/ironclad-decoding-user-behaviors): Read how Analytics helps Ironclad’s product team run experiments, correct assumptions, increase activation rates, and value for our customers.
- [How IU Group Drives Student Engagement with Amplitude](https://amplitude.com/blog/iu-group-drives-student-engagement): IU Group used Amplitude to improve data governance and reduce churn by switching from Google Analytics to Amplitude.
- [Jake Knapp on Making Time (for Ourselves, Products, Customers, and Teams)](https://amplitude.com/blog/jake-knapp-on-making-time-for-ourselves-products-customers-and-teams): Product designer and bestselling author Jake Knapp advocates for being extremely deliberate with how we invest time, attention, and creative energy.
- [Increasing Downloads and Deliveries at Jersey Mike’s in a Year of Lockdowns](https://amplitude.com/blog/jersey-mikes): Learn how Jersey Mike's digital marketing team used Amplitude to feed the growth pipeline and more than double online orders.
- [See The Journey to Product Teams (Infographic) | Amplitude](https://amplitude.com/blog/journey-to-product-teams-infographic): Check out the infographic we use at Amplitude to describe different product team structures and approaches to collaboration.
- [Release Notes: July 2017](https://amplitude.com/blog/july-product-releae): Here's what's new in Amplitude as of July 2017.
- [Making Safer Bets by Optimising Your Product with Analytics](https://amplitude.com/blog/jumbo-interactive-product-optimisation): One Australian lottery solution provider ensures everyone is on the same page and determines which product features are worth developing using critical insights from Amplitude Analytics, Experiment, a
- [How Jumbo Interactive Enabled Personalization with Audiences](https://amplitude.com/blog/jumbo-personalized-marketing): Learn how Jumbo Interactive leveraged Amplitude Audiences to run effective email campaigns at scale and increase conversions by 120%.
- [Release Notes: June 2017](https://amplitude.com/blog/june-product-update-collaborate-charts-add-cohorts-dashboards): Here's what's new in Amplitude as of June 2017.
- [Jupiter Money Delivers Personalized FinServ Experiences with Amplitude](https://amplitude.com/blog/jupiter-personalization-amplitude): Learn how Jupiter leverages data insights to optimize processes and experiences, significantly improving conversion rates.
- [Remove the Bottleneck and Get the Most Out of Data with Self-Serve Analytics](https://amplitude.com/blog/kahoot-self-serve-analytics): See how Kahoot! embedded the importance of data analysis into company culture, and how Amplitude became part of the company’s DNA.
- [Keeping the Customer Domain Front and Center - Amplitude](https://amplitude.com/blog/keeping-the-customer-domain-front-and-center): Learn to start a workflow or narrative that's described from the perspective of the customer.
- [Putting a Price on Privacy: KeepSafe's Data-Driven Approach to Pricing](https://amplitude.com/blog/keepsafes-data-driven-approach-to-pricing): How privacy app Keepsafe used analytics to find the right pricing plan.
- [LatinX Voices at Amplitude: Celebrating Hispanic Heritage Month](https://amplitude.com/blog/latinx-voices-celebrating-hispanic-heritage-month): Gain insights into the LatinX experience in the tech industry. Read inspiring Ampliteer stories in celebration of Hispanic Heritage Month at Amplitude.
- [How Amplitude Uses Amplitude to Launch New Products](https://amplitude.com/blog/launch-new-products): Learn how the Amplitude team develops new products from ideation to post-launch, with insights from Amplitude’s Director of Product Management, Katie Barnett.
- [How Le Monde Shifted to Digital and Embarked on a Data-Driven Journey](https://amplitude.com/blog/le-monde-data-driven-journey): Discover actionable insights from media company Le Monde's data-driven journey. Explore strategies for elevating your digital product or experience.
- [Amplitude + Slalom: 3 Ways Leaders Can Leverage Digital Product Analytics to Drive Outcomes](https://amplitude.com/blog/leaders-leveraging-analytics): Learn how Amplitude and Slalom work together to empower organizations with the data needed to innovate and improve customer experience.
- [Leading vs. Lagging Indicators (With Real-World Examples)](https://amplitude.com/blog/leading-lagging-indicators): Read our guide to learn the difference between leading and lagging indicators, and how to use each to measure product performance. 
- [The Leaky Bucket Problem: More Users Don’t Mean More Long-Term Growth](https://amplitude.com/blog/leaky-bucket-problem): Losing users as fast as you acquire them? Get exclusive insights from our 2025 Product Benchmark Report on how to fix the leaky bucket problem and drive lasting growth.
- [From B2B to B2C: Transforming a Loyalty Points Aggregator into a Customer Rewards Powerhouse](https://amplitude.com/blog/leal-analytics-marketing): How one company learned to lean on analytics, relieving the burden on their data scientists and creating a data-first culture across the organization.
- [How Amplitude’s Learning & Development Stipend Fosters Our Growth Mindset](https://amplitude.com/blog/learning-and-development-stipend): A look at how three Ampliteers used our employee-wide learning and development stipend.
- [Learning How to “See” Data - Amplitude](https://amplitude.com/blog/learning-how-to-see-data): Product insights require granular, event-based data. But it takes practice to turn our awareness of the customer domain and the “things that happened that we care about” into event definitions.
- [Engineer for a Summer: 3 Learnings From My Internship with Amplitude](https://amplitude.com/blog/learnings-from-my-internship-with-amplitude): During his time at Amplitude, engineering intern Anton Cao built an end-to-end user feature. Here are his top three learnings from the summer.
- [4 Lessons in Customer Retention, Data, and Personalization from Fender](https://amplitude.com/blog/lessons-from-Fender): Learn how to reach and keep distinct audience groups by analyzing, communicating, and acting on data.
- [Lessons Learned from 1 Trillion Events Tracked: Webinar Recap](https://amplitude.com/blog/lessons-learned-1-trillion-events-tracked-webinar-recap): Product development has changed fundamentally--it’s no longer the norm to ship packaged software that users have to learn and adjust to.
- [How letgo is Using Amplitude to Fuel its Extraordinary Growth](https://amplitude.com/blog/letgo-amplitude-case-study): In addition to A/B test analysis, monitoring the performance of new features is an integral Amplitude use case.
- [Let's Build Better Products](https://amplitude.com/blog/lets-build-better-products): What you can achieve with expanded access to data and how our users shaped Amplitude 2.0.
- [Scarcity Requires a Renewed Focus on Leverage - John Cutler](https://amplitude.com/blog/leverage-scarcity-and-growth): 2022 is about focus at all costs. Learn how companies must respond to shifting economic conditions by seeking leverage in everything they do.
- [Transforming a Product Development Culture to Cut Down Data Analysis Time, Experiment Faster, and Increase Conversions](https://amplitude.com/blog/lifull-analytics-experiment): Read how adopting Amplitude Analytics and Experiment led LIFULL HOME’S to cut down data analysis time by 90%, experiment 1.5X faster, and increase conversion lifts by 10X.
- [Lightning: Lightening the Pain of Front-end Development](https://amplitude.com/blog/lightning-front-end): On the front-end engineering side, we’re setting ourselves up so that we can tackle change with ease.
- [How Lindblad Expeditions Turns Increased Digital Adoption into Once-in-a-Lifetime Experiences](https://amplitude.com/blog/lindblad-expeditions-digital-optimization):  Read how Amplitude has become an essential tool for the digital product team, providing them with the capability to understand and react to data in real time to maximize the impact of their website.
- [How LingQ Plans to Use Amplitude Activation to Increase Conversion Rates and Build Data Confidence](https://amplitude.com/blog/lingq-cdp-increased-conversions): Read how adopting Analytics and CDP helped LingQ take a data-driven approach to refining its product offerings and personalizing lessons for language learners. 
- [Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift](https://amplitude.com/blog/linking-strategy-insights-and-execution-jake-johnson-on-product-ops-at): Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift
- [Livestorm Gets Clarity, Acts Faster, and Doubles New Regional Sales](https://amplitude.com/blog/livestorm-doubles-regional-sales): Learn how Livestorm tracks conversions across the funnel, uncovers insights, and boosts growth by turning Amplitude data into action.
- [Amplitude’s Response to Log4j Vulnerability](https://amplitude.com/blog/log4j-vulnerability): Keeping our customers’ data safe is our number one priority, so we’re actively monitoring this issue and taking steps to mitigate appropriately.
- [How Luni Uses Data to Foster Collaboration and Boost Business Outcomes](https://amplitude.com/blog/luni-data-collaboration): Learn how mobile app publisher Luni empowers its entire organization with real-time analytics and experimentation. 
- [How the Lydia Design Team Gains Autonomy, Moves Faster, and Improves Conversion with Data-Driven Design](https://amplitude.com/blog/lydia-amplitude-conversion-autonomy): Read how a product designer infuses data into his decision-making and uncovers surprise learnings along the way.
- [Make Better Decisions, Faster, by Enabling Self-Service Data - Amplitude](https://amplitude.com/blog/make-better-decisions-faster-by-enabling-self-service-data): Read how when good data gets into the hands of great people, companies can realize amazing business outcomes.
- [5 Ways to Make Smarter Product Bets with Product Intelligence](https://amplitude.com/blog/make-smarter-product-bets-with-product-intelligence): High-performing businesses are 34% more likely to have an above-average understanding of customer needs. Here’s why.
- [Making Data Validation Suck Less](https://amplitude.com/blog/making-data-validation-suck-less): Today, we’re excited to release Schema, the newest addition to Taxonomy, our product add-on to help you expedite data validation and take full control over the data that is collected by Amplitude.
- [Making “Using Data” Easy - John Cutler](https://amplitude.com/blog/making-using-data-easy): Learn how to make data use easy for your team, so you can quickly unlock critical insights that take your product to the next level.
- [Leveraging Amplitude to Drive Cross-sell Success: A Conversation with ManoMano’s Head of Product](https://amplitude.com/blog/manomano-cross-sell-success): Discover how the leading ecommerce marketplace increased sales by 15% using digital analytics and created a successful cross-sell strategy.
- [Why So Many Mobile Apps Get Soft Launched in Australia](https://amplitude.com/blog/many-mobile-apps-get-soft-launched-australia): If we imagine the perfect launch as a learning exercise—just one step along the path to a great app—then Australia may be the world’s best classroom.
- [Leading vs. Lagging Indicators: How to Identify and Map Your Metrics](https://amplitude.com/blog/map-your-metrics): Use this metrics inventory to prep your team for the North Star Framework, and help them better understand leading and lagging indicators.
- [Mapping Amplitude Data via Google Sheets Add-on - Adam Greco](https://amplitude.com/blog/mapping-amplitude-data): Learn how to plot Amplitude data on Google Maps using the Amplitude Google Sheet add-on tool and geographic reports.
- [Read The Release Notes For March 2017 | Amplitude](https://amplitude.com/blog/march-2017-product-update-improvements-funnels-event-segmentation): Discover new improvements to Amplitude for March 2017, including UI/UX developments, funnel upgrades, new event type deletion abilities, and SDK updates.
- [Marketers: Test 3x Faster—Now with More Self-Service Capabilities](https://amplitude.com/blog/marketers-test-3x-faster-without-waiting): Learn how Amplitude’s new web experiment capabilities enable teams to scale experimentation 3X faster without waiting for help.
- [What is Marketing Analytics? Background, Tools, & Metrics](https://amplitude.com/blog/marketing-analytics): Learn what marketing analytics is, its major benefits and challenges, and how you can use it to achieve your business goals.
- [Marketing Analytics in 2026: Predictions from the People Who Measure Everything](https://amplitude.com/blog/marketing-analytics-predictions-2026): Start 2026 off with a bang with exclusive insights and predictions from some of marketing analytics’ most influential voices. See what they have to say.
- [Marketing Analytics Tools: What They Are and Why They Are Important](https://amplitude.com/blog/marketing-analytics-tools): Learn what marketing analytics tools are, the different types you can use, and why they are important to the success of an organization.
- [Marketing Analytics vs. Product Analytics (Part 1) - Adam Greco](https://amplitude.com/blog/marketing-analytics-vs-product-analytics-part-1): Learn how marketing and product analytics differ and how digital transformation impacts marketing and product teams.
- [Your Marketing Budget Deserves Better Than Guesswork](https://amplitude.com/blog/marketing-capabilities): Unify marketing and product data to drive conversions, lifetime value, and ROI. Discover how full-funnel insights transform performance and personalization.
- [How Marketing Can Own Data Activation and The Customer Journey](https://amplitude.com/blog/marketing-data-activation): Marketing teams have new analytics tools to uncover truths, tie their work to growth with more data, and increase their credibility.
- [Marketing Forecasting 101: Steps, Benefits, and Data to Use](https://amplitude.com/blog/marketing-forecasting): Dive into marketing forecasting. Explore benefits, the data you need, different methods, and how to create a forecast step by step. 
- [5 Uses for Product Analytics in Marketing Management](https://amplitude.com/blog/marketing-management): Learn how you can impact your marketing initiatives through insights into customer behavior and the customer journey.
- [Why Product Analytics is the Missing Key to Your Marketing Personalization](https://amplitude.com/blog/marketing-personalization): Learn how to use product analytics to drive your personalization efforts and achieve better marketing results.
- [How to Analyze a Marketing Sales Funnel](https://amplitude.com/blog/marketing-sales-funnel): Learn how a marketing sales funnel analyzes the steps a customer takes from first learning about your product to purchasing it.
- [Marketing Strategy Template: How to Create a Marketing Plan](https://amplitude.com/blog/marketing-strategy-template): Discover how to create a marketing strategy effectively with our template and best practices. Get a free marketing strategy template.
- [5 Use Cases that Show Why Marketers Love Amplitude](https://amplitude.com/blog/marketing-use-cases): See ecommerce use cases and learn why MarTech experts at McGaw.io recommend Amplitude for depth of analysis into the customer journey.
- [Marketing Analytics vs. Product Analytics (Part 2) - Adam Greco](https://amplitude.com/blog/marketing-vs-product2): Understand the key feature differences and areas of emphasis between marketing and product analytics vendor products.
- ['Product Analytics Playbook: Mastering Engagement' is Here!](https://amplitude.com/blog/mastering-engagement-playbook-is-here): Today we’re releasing the Product Analytics Playbook: Mastering Engagement. Dive in to learn how to create a successful engagement strategy that helps users get to their aha moment and beyond.
- [Release Notes: May 2017 (Part I)](https://amplitude.com/blog/may-product-update-engagement-matrix-ab-test-visualization-rolling-windows): Here's what's new in Amplitude as of May 2017.
- [Measure Feature Engagement in 6 Clicks or Less](https://amplitude.com/blog/measure-feature-engagement): See which features are most popular with your users and which ones should be prioritized for improvement with Amplitude's Engagement Matrix.
- [3 Ways To Measure User Retention ](https://amplitude.com/blog/measure-user-retention): Learn the different ways to measure customer retention and identify which retention metric is best for you. 
- [Measurement vs. Metrics in Product Analytics Instrumentation - Amplitude](https://amplitude.com/blog/measurement-metrics): Effective product instrumentation starts with understanding the relationship between measurement and metrics.
- [You're Measuring Daily Active Users Wrong](https://amplitude.com/blog/measuring-active-users): If you haven’t stopped caring about vanity metrics — unique views, app downloads, registrations, etc. — you should.
- [Driving Growth with Amplitude Part 2: Measuring Campaign Impact](https://amplitude.com/blog/measuring-campaign-impact): Learn how our team at Amplitude uses our own product and integrations to support our growth marketing and success goals. 
- [Measuring to Control vs. Measuring to Learn and Improve](https://amplitude.com/blog/measuring-to-learn-and-improve): Teams that are worried about measurement dysfunction will have a hard time establishing the safety necessary to learn, and learn about how they learn.
- [Measuring to Learn vs. Measuring to Conform](https://amplitude.com/blog/measuring-to-learn-vs-measuring-to-conform): Does your team measure to learn or measure to conform? John Cutler explains the difference.
- [5 ways Media and Entertainment Companies Can Use First-Party Data](https://amplitude.com/blog/media-companies-first-party-data): Learn how to use first-party data to improve acquisition, retention, and monetization in media and entertainment. 
- [3 Ways Media and Entertainment Companies Can Leverage Behavioral Data](https://amplitude.com/blog/media-entertainment-personalization): Learn how media and entertainment companies can attract and retain users with a highly personalized digital experience.
- [The Product Benchmarks Every Media and Entertainment Company Should Know](https://amplitude.com/blog/media-entertainment-product-benchmarks): Discover exclusive data and strategies from our Product Benchmark Report. Compare the media and entertainment industry’s performance across key product metrics.
- [The App That Finally Got Me To Meditate Everyday](https://amplitude.com/blog/meditate-every-day)
- [[Customer] Unlock Insights Faster with Autocapture](https://amplitude.com/blog/meet-autocapture): Amplitude is embracing Autocapture to automatically capture clicks, views, and interactions with minimal engineering required. Learn how we think it can be better.
- [Who's Speaking at Amplify? Brian Balfour, Bela Stepanova, Casey Winters & More](https://amplitude.com/blog/meet-the-amplify-speakers-grow-track): Amplify 2018 is coming up quickly and we're proud to host the leading authorities on growth. Here are some of this year's speakers to look forward to.
- [Meet the Ampliteer: Audrey Xu](https://amplitude.com/blog/meet-the-ampliteer-audrey-xu): Meet Audrey Xu, senior solutions consultant at Amplitude, and get a closer look at her role in empowering customers.
- [Meet the Ampliteer: Bethany Mangan](https://amplitude.com/blog/meet-the-ampliteer-bethany-mangan): Meet Bethany Mangan, solutions engineer at Amplitude, and learn how her commitment to ownership shapes her approach to solving complex challenges.
- [Meet the Ampliteer: Brian Giori](https://amplitude.com/blog/meet-the-ampliteer-brian-giori): Meet Brian Giori, staff software engineer at Amplitude, and explore his journey in powering Amplitude Experiment.
- [Meet the Ampliteer: Darshil Gandhi](https://amplitude.com/blog/meet-the-ampliteer-darshil-gandhi): Explore a journey of growth and innovation at Amplitude in this interview with Darshil Gandhi, principal product marketing manager.
- [Meet the Ampliteer Defining What Sales Engineering Means at Amplitude: Nisha Dwivedi |Amplitude](https://amplitude.com/blog/meet-the-ampliteer-defining-what-sales-engineering-means-at-amplitude-nisha-dwivedi): Discover the daily ins-and-outs of what it is to be an Amplitude Sales Engineer from Nisha Dwivedi including how she is defining her role as she goes.
- [Meet the Ampliteer: Fedor Chuvilkin](https://amplitude.com/blog/meet-the-ampliteer-fedor-chuvilkin): Discover the journey of Fedor Chuvilkin, senior engagement manager, his role in shaping data-driven success, and how he embodies Amplitude's core values.
- [Meet the Ampliteer: Grace Lynch, Communications](https://amplitude.com/blog/meet-the-ampliteer-grace-lynch): Meet Grace Lynch, senior global communications manager at Amplitude, and discover how her expertise and humility enhance our brand and mission.
- [Meet the Ampliteer: Jennifer Rudin](https://amplitude.com/blog/meet-the-ampliteer-jennifer-rudin): Learn how Amplitude is using its own product internally in this interview with Jennifer Rudin, Senior Data Strategist.
- [Meet the Ampliteer: Lauren Mahoney](https://amplitude.com/blog/meet-the-ampliteer-lauren-mahoney): Meet Lauren Mahoney, senior customer success manager, and discover how she empowers customers to bring "Power to their Products" while embodying Amplitude's values.
- [Meet the Ampliteer: Lenora Bennis](https://amplitude.com/blog/meet-the-ampliteer-lenora-bennis): Learn how Amplitude GTM teams find success in cross-functional collaboration in this interview with Lenora Bennis, Senior Success and Renewals Manager.
- [Meet the Ampliteer: Nathan Livni](https://amplitude.com/blog/meet-the-ampliteer-nathan-livni): Learn about Amplitude’s Customer Education team in this interview with Nathan Livni, Senior Learning Experience Designer.
- [Meet the Ampliteer: Sang-Ho Hwang](https://amplitude.com/blog/meet-the-ampliteer-sang-ho-hwang): Follow the journey of Sang-Ho Hwang, scale account manager, and his significant contributions to Amplitude.
- [Meet the Ampliteer: Victor Dungevski](https://amplitude.com/blog/meet-the-ampliteer-victor-dungevski): Meet Victor Dungevski, sales development representative at Amplitude, and learn about his impact on our sales strategies and dedication to growth.
- [Meet the Ampliteer: Yuanyuan Zhang, Technical Support](https://amplitude.com/blog/meet-the-ampliteer-yuanyuan-zhang): Meet Yuanyuan Zhang, technical support engineer at Amplitude, and learn how her dedication to ownership and customer support enhances our products and services.
- [Meet the Team: Amplitude Chief Financial Officer Andrew Casey](https://amplitude.com/blog/meet-the-team-andrew-casey): Get to know Andrew Casey, Amplitude’s Chief Finacial Officer, and learn how he drives financial strategy and team success through collaboration, empathy, and adaptability. 
- [Meet the Team: Anita Lillie, Product Design Leader](https://amplitude.com/blog/meet-the-team-anita-lillie): Amplitude’s new design team leader shares her thoughts on if—and how—AI can enhance creativity.
- [Meet the Team: Chris Yu, VP of Product](https://amplitude.com/blog/meet-the-team-chris-yu): Hear from Amplitude’s new product leader about his product management ethos and using AI as a force multiplier.
- [Meet the Team: Amplitude SVP of Product David Ragones](https://amplitude.com/blog/meet-the-team-david-ragones): Get to know David Ragones, Amplitude’s Senior Vice President of Product, drives product innovation, fosters a growth mindset, and builds tools to empower teams worldwide. 
- [Meet the Team: Ferruccio Balestreri and Enzo Avigo](https://amplitude.com/blog/meet-the-team-enzo-and-ferruccio): Hear from Amplitude’s new product leaders about the sophistication required for simplicity in product development.
- [Meet the Team: Eric Metelka, Experimentation Director](https://amplitude.com/blog/meet-the-team-eric-metelka): Hear from Amplitude’s new experimentation leader about his insights on the present and future of A/B testing and AI.
- [Meet the Team: Amplitude Chief Product Officer Francois Ajenstat](https://amplitude.com/blog/meet-the-team-francois-ajenstat): Get to know Francois Ajenstat, Amplitude’s Chief Product Officer, and how he drives product excellence, embraces diverse perspectives, and offers valuable career insights. 
- [Meet the Team: Frank Lee and Eric Kim](https://amplitude.com/blog/meet-the-team-frank-and-eric): Read Amplitude’s new AI leaders' thoughts on the impact that quality feedback can have on products and the builders who make them.
- [Meet the Team: Amplitude VP of Design Kim Lenox](https://amplitude.com/blog/meet-the-team-kim-lenox): Get to know Kim Lenox, Amplitude’s VP of Design, and her vision for design excellence, and strategies for creating innovative user experiences that empower teams and customers alike. 
- [Meet the Team: Amplitude Chief Human Resource Officer Kristina “KJ” Johnson](https://amplitude.com/blog/meet-the-team-kristina-kj-johnson): Get to know Kristina “KJ” Johnson, Amplitude’s Chief Human Resource Officer. Learn how she champions a people-first culture and drives our vision forward with a commitment to fostering an inclusive wo
- [Meet the Team: Amplitude CRO Nate Crook](https://amplitude.com/blog/meet-the-team-nate-crook): Get to know Nate Crook, chief revenue officer at Amplitude, and how he leads with a commitment to innovation and impactful customer relationships. 
- [Meet the Team: Amplitude Chief Executive Officer Spenser Skates](https://amplitude.com/blog/meet-the-team-spenser-skates): Get to know Spenser Skates, Amplitude’s Chief Executive Officer, and how he leads with vision, fosters a culture of innovation, and shares his wisdom on building a successful and inclusive company. 
- [Meet the Team: Amplitude President Thomas Hansen](https://amplitude.com/blog/meet-the-team-thomas-hansen): Get to know Thomas Hansen, our President at Amplitude, and how he drives our vision forward with a dedication to strategic growth and fostering meaningful connections. 
- [Meet the Team: Amplitude Chief Marketing Officer Tifenn Dano Kwan](https://amplitude.com/blog/meet-the-team-tifenn-dano-kwan): Get to know Tifenn Dano Kwan, Amplitude’s Chief Marketing Officer, and how she leads the marketing team with innovative leadership while inspiring others to join in shaping the future of digital marke
- [Meet the Team: Amplitude Chief Engineering Officer Wade Chambers](https://amplitude.com/blog/meet-the-team-wade-chambers): Get to know Wade Chambers, Amplitude’s Chief Engineering Officer, on how he fosters growth, embraces challenges, and makes a lasting impact in the tech industry.
- [Meet the Team: Yana Welinder, AI Maven](https://amplitude.com/blog/meet-the-team-yana-welinder): Amplitude’s new AI leader shares her thoughts on using AI to build products people love and what it takes to be a founder.
- [Meet Your Users Where They Are](https://amplitude.com/blog/meet-your-users-where-they-are): Here’s how you can use customer engagement platforms and behavioral analytics to send personalized messaging campaigns to your customers.
- [The 9 Mental Models You Need to Build Better Products](https://amplitude.com/blog/mental-models): Whether you use the models here or explore more on your own, consciously enacting mental models to help you deal with the decisions you face every day will help you chart your path forward.
- [3 Mental Models Every PM Needs to Make Decisions](https://amplitude.com/blog/mental-models-help-pm-make-decisions): This post is part of our Product Innovator Series. We’re exploring what it takes for businesses to survive and thrive in the product-led era.
- [How Mercado Libre Scales Decision Making with AI](https://amplitude.com/blog/mercado-libre-ai-native-amplitude): Discover how Latin American ecommerce giant Mercado Libre uses Amplitude AI Agents and MCP to power its AI-native capabilities.
- [Mercado Libre Boosts Revenue Growth by Improving User Experience and Online Conversions](https://amplitude.com/blog/mercado-libre-user-experience): Read how Mercado Libre, the most important ecommerce site in Latin America, gained a more holistic vision of the user’s end-to-end journey with Amplitude, with the aim of improving their experience in
- [How Mercadona Leverages Amplitude to Increase Basket Size and Conversions](https://amplitude.com/blog/mercadona-increase-basket-size): Discover how Mercadona, the leading supermarket brand in Spain, uses data-driven insights from Amplitude to adapt to customer behaviors while increasing basket size.
- [How Metaphor Uses Amplitude to Fuel Product Innovation](https://amplitude.com/blog/metaphor-fuel-product-innovation): Learn how co-founder of Metaphor, Seyi Adebajo, uses Amplitude to scale quantitative insights, drive product innovation, and more. 
- [Do You Measure Up? Metrics for Enterprise SaaS Product Managers](https://amplitude.com/blog/metrics-for-enterprise-saas): Nancy Wang, Head of Product Management at Amazon Web Services, highlights six product metrics enterprise SaaS companies should track.
- [Microinclusions: Daily Acts of Inclusion That Make a Difference](https://amplitude.com/blog/microinclusions-daily-acts-inclusion): 10 small differences that make a huge impact to making everyone feel included.
- [Minimally Viable Self-Service Product Analytics - John Cutler](https://amplitude.com/blog/minimally-viable-self-service-product-analytics): Learn what capabilities need to be in place for your team to enjoy the benefits of self-service product analytics.
- [Your product must be loveable to have high retention](https://amplitude.com/blog/minimum-loveable-product): Reforge expert Jiaona Zhang (JZ) highlights how user segmentation is a critical tool in building loveable products and the three pitfalls to avoid when segmenting
- [Why a Mixpanel Power User Left to Join Amplitude](https://amplitude.com/blog/mixpanel-power-user-amplitude): I’m excited to play a pivotal role in making sure that pain no longer exists in the world of product analytics.
- [11 Essential Mobile Analytics Books for User Engagement and Retention](https://amplitude.com/blog/mobile-analytics-books): Add these books to your reading list to master your product's mobile analytics.
- [Why You Need A Retention Playbook](https://amplitude.com/blog/mobile-analytics-retention-playbook): Today, there are more than 4 million apps available for download across both Android and iOS devices.
- [Better Engagement at Your Fingertips: Guides and Surveys Mobile](https://amplitude.com/blog/mobile-guides-surveys): Deploy behavioral-driven mobile engagement with Amplitude Guides and Surveys for iOS, Android, and React Native platforms.
- [20 Crazy Effective Mobile Retention Tactics](https://amplitude.com/blog/mobile-retention-tactics): There’s always going to be fluctuation, and the only way you can know why it’s happening is by diving a bit deeper into your metrics.
- [What Is a Modern Data Stack for Growth?](https://amplitude.com/blog/modern-data-stack): Learn why every company needs a modern data stack to fuel growth and how to build one with purpose-built technologies.
- [The Modern Data Stack Is Not an End State - Arpit Choudhury](https://amplitude.com/blog/modern-data-stack-end-state): Building a modern data stack is an iterative process to quickly find out what data is available, in what form, and where can it be accessed.
- [How to Achieve Profitable Growth through Your Pricing Strategy](https://amplitude.com/blog/monetization-pricing-strategy): Learn how to build a successful pricing strategy and achieve profitable growth with Madhavan Ramanujam. 
- [How to Monitor Digital Business Performance with New Executive Reporting - Amplitude](https://amplitude.com/blog/monitor-digital-business-performance-executive-reporting-dashboards): We reinvented the dashboard for the new digital executive. Go beyond legacy KPIs and measure the metrics that matter.
- [How to Holistically Monitor Mobile Release Health and Run Better Rollouts](https://amplitude.com/blog/monitor-mobile-release-health): The mobile release process doesn’t end as soon as your update goes live. Monitor the rollout to ensure the new version remains stable and isn’t negatively impacting key metrics or revenue.
- [Month-Over-Month Growth: How to Calculate & Avoid Common Mistakes](https://amplitude.com/blog/month-over-month-growth-rates): Understand month-over-month growth and how to calculate it. Use it to unlock exponential growth for your digital product. 
- [Sustainable Product Strategy: How to Move from Outputs to Outcomes](https://amplitude.com/blog/move-from-outputs-to-outcomes): 7 tips from the Yesware team about shifting product planning to put the customer front and center
- [MQL vs SQL - Marketing and Sales Qualified Leads Guide](https://amplitude.com/blog/mql-versus-sql): Learn the differences between MQLs (marketing qualified leads) and SQLs (sales qualified leads). See why lead qualification is an important aspect to effective business growth.
- [Recurring Revenue 101: MRR vs. ARR](https://amplitude.com/blog/mrr-vs-arr): Learn the difference between monthly recurring revenue (MRR) and annual recurring revenue (ARR) and when to use them.
- [Multi-Armed Bandits vs. A/B Testing: Choosing the Right Approach](https://amplitude.com/blog/multi-armed-bandit-vs-ab-testing): Explore the nuances of multi-armed bandits vs. traditional experiments and choose the best testing strategy for your digital products.
- [Announcing Multi-Armed Bandits: Now Available in Amplitude Experiment](https://amplitude.com/blog/multi-armed-bandits-amplitude-experiment): Learn about multi-armed bandits (MABs) now available in Amplitude Experiment. Discover how MABs give marketing and product teams more flexibility to optimize experiences.
- [What Is Multi-Touch Attribution? The Models and Tools You Need](https://amplitude.com/blog/multi-touch-attribution): Learn what multi-touch attribution is and how it helps companies identify which touchpoints, channels, and campaigns lead to conversion.
- [Using Multiple Digital Analytics Platforms - Adam Greco](https://amplitude.com/blog/multiple-analytics-products): Learn why using multiple digital analytics can hinder your organization's ability to improve digital products and conversion.
- [Handling Missing Data Using Multiresolution Tensor Completion](https://amplitude.com/blog/multiresolution-tensor-completion): Learn how the Data Science and Machine Learning team at Amplitude is leading the way on new industry solutions for handling missing data.
- [What is Multivariate Testing? How to use it to Optimize Conversions](https://amplitude.com/blog/multivariate-testing): Learn what multivariate testing is, how it can help improve your conversion rate, and how you can get started creating multivariate tests today.
- [My Journey to Find the North Star](https://amplitude.com/blog/my-journey-to-find-the-north-star): Tyler Joyce recounts his learnings that led to finding his product's North Star Metric. Here are the frameworks, workshops, and exercises that guided him along the way.
- [How MySwimPro Uses Data to Drive Growth as a Small Team](https://amplitude.com/blog/myswimpro-drive-growth-with-data): Uncover how MySwimPro harnesses Amplitude to run experiments and drive growth, even with a small engineering team. 
- [MySwimPro Increased Experiments by 10X, Boosting ARPU by 70%](https://amplitude.com/blog/myswimpro-experiment-growth): Read how MySwimPro leveraged Amplitude to generate revenue while improving communication, collaboration, and trust in data
- [6 Common Myths About Analytics Vendors](https://amplitude.com/blog/myths-web-mobile-analytics-vendors): We’re going to debunk six most common myths about web and mobile analytics products that we hear time and time again from our prospects and current customers.
- [Why N Day Retention is the Metric that Matters for Mobile Games](https://amplitude.com/blog/n-day-retention-for-mobile-games): The percentage of returning users is a key health indicator for mobile games. GoPractice CEO Oleg Yakubenkov explains N Day Retention and how it applies to the gaming industry.
- [Amplitude’s All-Star Weekend with the NBA Foundation: A Recap](https://amplitude.com/blog/nba-foundation-2026): Read how rising entrepreneurs took center stage at the NBA Foundation’s 2026 All-Star Pitch Competition, sponsored by Amplitude.
- [How to Harness Network Effect to Grow Your Product](https://amplitude.com/blog/network-effect-product-growth): Choosing a growth strategy that measures your cumulative value is important. Even though Metcalfe’s Law was developed at a time before the internet and social media, its concepts still hold true. Your
- [Launching the new Amplitude Scholarship Program for Startups](https://amplitude.com/blog/new-amplitude-scholarship-startups): A free year of access to Amplitude’s powerful behavioral analytics platform to seed-stage startups.
- [4 Tips from Melissa Perri to Help New Chief Product Officers Settle into Their Roles](https://amplitude.com/blog/new-chief-product-officers): Read four tips all new chief product officers (CPOs) should know, including how to connect product strategy with business outcomes.
- [New Data Connections: Unify, Analyze, and Activate Your Customer Data](https://amplitude.com/blog/new-data-connections): Amplitude Data Connections offers 60+ integrations to help companies break down data silos, enable self-service insights, and more.
- [New Campaign Reporting, Metrics, and Tables Deliver Deeper Insight into Outcomes](https://amplitude.com/blog/new-digital-analytics): Learn how new Amplitude Analytics capabilities empower product and marketing teams with full-funnel customer insights
- [New Features: Stickiness, Team Access Controls, Email Alerts, Redshift Playbook](https://amplitude.com/blog/new-features-stickiness-team-access-controls-email-alerts-redshift-playbook): We have some exciting updates! Our new stickiness metric shows you how often users come back to your app.
- [New in Amplitude: SQL in the Dashboard, Combined Events Segmentation Tab, & Improved Email Reporting](https://amplitude.com/blog/new-in-amplitude-sql-in-the-dashboard-combined-events-segmentation-tab-improved-email-reporting): Check out the simplified Events tab UI, a new real-time activity graph, SQL in the dashboard, and improved email report settings.
- [Release Notes: May 2015](https://amplitude.com/blog/new-on-amplitude-creating-custom-events-optimizely-integration-inequalities-for-event-properties-handling-merged-users): New features in Amplitude as of May 2015.
- [From Hack Week Idea to a New Way to Ship](https://amplitude.com/blog/new-way-to-ship): Learn how Amplitude built a new way to share our innovation in days, not weeks.
- [Meet the Next Gen Builder: Adriana Gil Miner, CMO Iterable](https://amplitude.com/blog/next-gen-builders-adriana-gil-miner): Discover how top leaders navigate crises with Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable. Join Francois Ajenstat on Next Gen Builders as they explore real-world challenges, pr
- [Meet the Next Gen Builder: Alexis Baird, Head of Product Experience at Thumbtack](https://amplitude.com/blog/next-gen-builders-alexis-baird): Explore building marketplace experiences with Alexis Baird, Head of Product Experience at Thumbtack and Next Gen Builders podcast host Francois Ajenstat.
- [Meet the Next Gen Builder: Aparna Sinha, SVP of Product at Vercel](https://amplitude.com/blog/next-gen-builders-aparna-sinha): Learn how Aparna Sinha, SVP of Vercel, builds in the AI tornado quickly and securely. Aparna shares her practical advice for builders everywhere.
- [Meet the Next Gen Builder: April Underwood, Managing Director and Co-Founder, Adverb Ventures](https://amplitude.com/blog/next-gen-builders-april-underwood): Learn how April Underwood navigates hypergrowth at Twitter and Slack, technology shifts like GenAI, and early-stage venture capital investing.
- [Meet the Next Gen Builder: Ashley Kramer, CMO GitlLab](https://amplitude.com/blog/next-gen-builders-ashley-kramer): Join Francois Ajenstat, host of the Next Gen Builders podcast, as he explores the dynamic intersection of product and marketing with Ashley Kramer, Chief Marketing and Strategy Officer of GitLab. Tune
- [Meet the Next Gen Builder: Brent Smart, Chief Marketing Officer at Telstra](https://amplitude.com/blog/next-gen-builders-brent-smart): In this episode of the Next Gen Builders podcast, Brent Smart, CMO at Telstra, discusses the power of brand on your business and how he led a bold brand transformation.
- [Meet the Next Gen Builder: Carlos Gonzalez de Villaumbrosia, Founder and CEO of Product School](https://amplitude.com/blog/next-gen-builders-carlos-gonzalez-de-villaumbrosia): Join Francois Ajenstat, host of the Next Gen Builders podcast, and Carlos Gonzalez de Villaumbrosia, Founder and CEO of Product School, as they explore how to build high-growth communities.
- [Meet the Next Gen Builder: Damien Delautier, Product Leader at Canal+](https://amplitude.com/blog/next-gen-builders-damien-delautier): In this episode of the Next Gen Builders podcast, Damien Delautier and Francois Ajenstat explore how Canal+ turned a critical platform failure into an opportunity for learning and growth, reshaping it
- [Meet the Next Gen Builder: Daniel Sternberg, Former Head of Data at Notion and Gusto](https://amplitude.com/blog/next-gen-builders-daniel-sternberg): Daniel Sternberg, former Head of Data at Notion, goes behind the scenes of Notion AI and how the team went from idea to beta in record time. 
- [Meet the Next Gen Builder: Diego Lomanto, CMO at WRITER](https://amplitude.com/blog/next-gen-builders-diego-lomanto): Tune in to this episode of Next Gen Builders with Diego Lomanto, CMO at WRITER. Diego shares how to market AI, build trust, and lead through rapid change.
- [Meet the Next Gen Builder: Drew Glover, General Partner and Co-Founder at Fiat Ventures](https://amplitude.com/blog/next-gen-builders-drew-glover): Join Francois Ajenstat, host of the Next Gen Builders podcast, as he dives into the unconventional journey of Drew Glover from Fiat Ventures. Tune in to the episode.
- [Meet the Next Gen Builder: Edik Mitelman, SVP & General Manager of AppsFlyer Privacy Cloud](https://amplitude.com/blog/next-gen-builders-edik-mitelman): Join Francois Ajenstat, host of the Next Gen Builders podcast, and Edik Mitelman, SVP and General Manager of AppsFlyer Privacy Cloud, as they discuss launching startups from within.
- [Meet the Next Gen Builder: Eleanor Lightbody, CEO at Luminance](https://amplitude.com/blog/next-gen-builders-eleanor-lightbody): Discover how Luminance CEO Eleanor Lightbody builds Legal-Grade™ AI for enterprise. See how their specialized, agentic AI models lawyers trust at scale.
- [Meet the Next Gen Builder: Gage Sonntag, Senior Director of Data at Super.com](https://amplitude.com/blog/next-gen-builders-gage-sonntag): In this episode of the Next Gen Builders podcast, Gage Sonntag and Francois Ajenstat discuss the strategies Gage uses to drive success at Super.com and build a thriving data-driven culture.
- [Meet the Next Gen Builder: Hannah Calhoon, VP of AI & Head of AI Innovation at Indeed](https://amplitude.com/blog/next-gen-builders-hannah-calhoon): Indeed’s VP of AI, Hannah Calhoon, shares how to prepare 11,000 employees for AI—with role-specific training, modular design, and human-AI collaboration for better results.
- [Meet the Next Gen Builder: Hubert Palan, CEO of Productboard](https://amplitude.com/blog/next-gen-builders-hubert-palan): In this episode of the Next Gen Builders podcast, Hubert Palan and Francois Ajenstat share their perspectives on creating product strategies that delight customers.
- [Meet the Next Gen Builder: Peter Yang, Principal Product Lead at Roblox](https://amplitude.com/blog/next-gen-builders-peter-yang): On the Next Gen Builders podcast, Peter Yang, principal product lead at Roblox, shares lessons in empathy-driven product development.
- [Meet the Next Gen Builder: Sarah Franklin, Lattice CEO](https://amplitude.com/blog/next-gen-builders-sarah-franklin): Join Francois Ajenstat, host of the Next Gen Builders podcast, as he discovers how Lattice’s Sarah Franklin took her career to the next level. Tune in to the episode.
- [Meet the Next Gen Builder: Sheila Vashee, CMO at Figma](https://amplitude.com/blog/next-gen-builders-sheila-vashee): Discover Sheila Vashee’s strategy scaling Dropbox and Figma with product-led growth. Get insights and strategies on the Next Gen Builders podcast
- [Meet the Next Gen Builder: Yudi Sun, Director of Product Design at Duolingo](https://amplitude.com/blog/next-gen-builders-yudi-sun): Discover how Yudi Sun, Director of Product Design at Duolingo, designs for achievement, scales creative alignment, and builds brain share across teams.
- [The Top Four Ways the Next Hottest Products Are Driving Growth](https://amplitude.com/blog/next-hottest-products-third-edition): Learn the innovative tactics this year’s highest-growth companies use to fuel record growth. Borrow their tested strategies.
- [Noli Cuts Through the Beauty Jungle, Doubling Purchase Conversions](https://amplitude.com/blog/noli-doubles-purchase-conversions): Learn how L’Oreal Group-backed Noli uses Amplitude Analytics and Feature Experimentation to help more customers find the right products.
- [Now Open: Nominations for the 2025 Product 50 Awards](https://amplitude.com/blog/nominations-2025-product-50): Calling all nominations for Amplitude’s 2025 Product 50 award, which celebrates the industry’s most impactful digital product contributions.
- [Feature Factory to Fine-tuned Machine: A North Star Journey](https://amplitude.com/blog/north-star-journey): Discover how music streaming app Anghami made the North Star part of their culture. Get expert tips on making your North Star sick in your organization.
- [7 Things Every Product Leader Should Know About the North Star Metric](https://amplitude.com/blog/north-star-metric-product-leader-advice): Advice for defining your product's North Star Metric and generating buy-in across your organization.
- [North Star Metric: How a Top SaaS Provider Set Retention Records](https://amplitude.com/blog/north-star-saas-provider): Adopting Amplitude Analytics and Experiment led a leading B2B SaaS provider to its highest product usage in years and increase retention by 7%.
- [Words Before Numbers: North Star Statement Exercise - John Cutler](https://amplitude.com/blog/north-star-statement): Discover your North Star Statement with this exercise. Walk through step-by-step prompts to identify a path to sustainable growth.
- [Not All B2B Companies Should Be Doing Product-Led Growth - Elena Verna](https://amplitude.com/blog/not-all-companies-should-do-plg): Learn four scenarios where product-led growth isn’t the right option for your company—and what you should do instead.
- [Nova 2.0: Re-architecting the Analytics Engine behind Amplitude](https://amplitude.com/blog/nova-2-0): Introducing Nova 2.0, our new architecture built to improve performance, reduce query latency and cut server costs.
- [Nova: The Architecture for Understanding User Behavior](https://amplitude.com/blog/nova-architecture-understanding-user-behavior): We built an in-house column store that is designed specifically for behavioral analytics. We call it Nova.
- [Distributed Real-time Data Store with Flexible Deduplication](https://amplitude.com/blog/nova-distributed-real-time-data-store): Here at Amplitude, we strive to reduce our customers’ time to insight. We are excited to build new features on top of the real-time layer to further this goal.
- [Release Notes: November 2017](https://amplitude.com/blog/november-2017-release-notes): Here's what's new in Amplitude as of November 2017.
- [NYC Office Launch ](https://amplitude.com/blog/nyc-office-launch): Discover Amplitude’s new NYC office—a dynamic space designed for collaboration, innovation, and community.
- [Object Management Center - Adam Greco](https://amplitude.com/blog/object-management-center): Learn about Amplitude's new Object Management Center feature that provides analytics object management and prevents implementation clutter.
- [How to Observe Your Users to Drive Retention](https://amplitude.com/blog/observe-users-retention): To build your own framework, you need to turn “looking” into a systematic, organized process.
- [Release Notes: October 2017](https://amplitude.com/blog/october-product-update-amplitude-sql): What's new in Amplitude as of October 2017.
- [Of Datamonsters and Outliers](https://amplitude.com/blog/of-datamonsters-and-outliers): Read about the experience of one of our summer engineering interns, Tania Yu.
- [Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love - Amplitude](https://amplitude.com/blog/okcupid-product-analytics): Online dating has always been a data-driven, scientific, and effective way of connecting people who share common goals and interests.
- [OKR Product Management Guide for Outcome-Oriented Goals](https://amplitude.com/blog/okr-product-management): Learn what the OKR framework is, the benefits of applying OKRs to product management, traps to avoid, examples to follow, and key advice.
- [On Being "Product Led"](https://amplitude.com/blog/on-being-product-led): Product-led teams are cross-functional, adaptable, and make their business their product. Learn more about what it means to be product-led.
- [Onboarding with the Amplitude Engineering Team: Q&A with Eric Wang](https://amplitude.com/blog/onboarding-amplitude-engineering-team): One of our missions at Amplitude is to create a work environment where everyone can thrive. Eric Wang, a software engineer on our product engineering team, shares what it's like to onboard at Amplitud
- [Onboarding With The IKEA Effect: How To Use UX Friction To Build Retention](https://amplitude.com/blog/onboarding-ikea-effect-retention): Asking users to put some effort in early on can be an incredibly powerful way to show them value upfront.
- [One Metric Is All Your Product Team Needs](https://amplitude.com/blog/one-metric-product-team-needs): The best way to give your product team a clear direction and purpose is to boil down your efforts into one metric.
- [One Year After GDPR: Amplitude and User Privacy](https://amplitude.com/blog/one-year-after-gdpr-amplitude-and-user-privacy): Q&A with Amplitude CEO, Spenser Skates & VP of Professional Services, Shilpa Singh.
- [OneSignal + Amplitude Enable Personalized Experiences Throughout the Customer Lifecycle](https://amplitude.com/blog/onesignal-amplitude-personalized-experiences): Send the right personalized messages at the right time with the Amplitude and OneSignal integration.
- [Open Ecosystem Launch Blog](https://amplitude.com/blog/open-ecosystem): Discover how Amplitude's new integrations make it easier for customers to unify customer data, activate experiences across more channels, and maximize ROI.
- [Amplitude’s Response to the OpenSSL Vulnerability](https://amplitude.com/blog/openssl-vulnerability): Keeping our customers’ data safe is our number one priority, so we’re actively monitoring this issue and taking steps to mitigate appropriately.
- [Opportunity Solution Tree: A Visual Tool for Product Discovery](https://amplitude.com/blog/opportunity-solution-tree): Learn how to use the Opportunity Solution Tree framework to create products customers crave and generate more revenue.
- [Optimal Streaming Histograms](https://amplitude.com/blog/optimal-streaming-histograms): How can you create a bucketing algorithm for an arbitrary dataset you don't know in advance?
- [Optimize your Ecommerce Conversion Funnel with Product Analytics](https://amplitude.com/blog/optimize-ecommerce-conversion-funnel-product-analytics): Learn what an ecommerce conversion funnel is and how to optimize it with product analytics for an improved customer experience and more revenue.
- [Discover Optimizing Redshift Performance with Dynamic Schemas | Amplitude](https://amplitude.com/blog/optimizing-redshift-performance-with-dynamic-schemas): Discover the details on how we've recently improved our customers’ Amazon Redshift query times by 10-30 times by employing the use of dynamic schemas.
- [4 Learnings in Our Journey from EC2-Classic to VPC](https://amplitude.com/blog/our-journey-from-ec2-classic-to-vpc): If you haven't made the switch to virtual private cloud (VPC) yet, the improved security and pricing makes it well worth the effort. To get you started, here's what we learned in our year-long migrati
- [Prioritize Outcomes Over Outputs](https://amplitude.com/blog/outcomes-outputs): Use metrics that matter and align your work to deliver results by practicing good data literacy and equipping yourself with the right tools.
- [5 Overlooked Steps in A/B Testing](https://amplitude.com/blog/overlooked-ab-test-steps): Learn about the five steps product teams often overlook in A/B testing and experimentation to improve your approach. 
- [Love On the Rise: Paired Increases App Engagement and Retention using Amplitude](https://amplitude.com/blog/paired-amplitude-engagement-retention): See how Paired decreased trial drop-offs, improved app engagement, and boosted user activity using in-depth user engagement insights. 
- [How Better Data Helped Palo Alto Software Improve Engagement and Conversions](https://amplitude.com/blog/palo-alto-software-engagement-conversions): Learn how business management software company Palo Alto Software boosted conversions to their highest-tier subscription by using the detailed data analysis within Amplitude.
- [How iOS 10 Will Change the Future of Apple](https://amplitude.com/blog/people-using-ios-10): Maybe the greatest things about iOS—the opening up of the iPhone ecosystem and the increasing intelligence of its virtual assistant, Siri.
- [The Future of Personalization: Insights From Industry Experts at Converteo & AWS](https://amplitude.com/blog/personalization-insights-from-converteo-and-aws): Discover how industry experts from Converteo and AWS are shaping the future of personalization. Learn actionable strategies to enhance customer experiences, drive loyalty, and achieve measurable resul
- [Accelerate Your Personalization Maturity](https://amplitude.com/blog/personalization-maturity-blueprint): Use this blueprint to determine where your team sits on the personalization maturity curve, and how you can get to the next level.
- [Matt Sornson, Head of Growth at Clearbit, on Personalizing User Onboarding](https://amplitude.com/blog/personalize-user-onboarding): Using data in your onboarding means being able to provide a personalized, concierge-like experience to all of your new customers, at scale.
- [Personalizing the Financial Services Customer Journey](https://amplitude.com/blog/personalizing-financial-services): Learn how to develop a financial services personalization strategy and some common pitfalls to look out for. 
- [Personalizing Your Product Experience with AI: How Far Is Too Far?](https://amplitude.com/blog/personalizing-product-experience): AI has us on the verge of a new age of ultra-personalized digital product experiences. But don't swing too big too early. 
- [PhotoSì Finds Small Tweaks That Deliver Big Revenue Wins](https://amplitude.com/blog/photosi-amplitude-user-experience): Read how adopting Amplitude Analytics led PhotoSì to increase holiday revenue by 10%.
- [Using Data to Delight Customers: How Pictory Increased Conversions by 16% and Reduced Churn by 15% ](https://amplitude.com/blog/pictory-amplitude-conversions-churn): Read how Pictory, an AI-enhanced video creation platform, achieved a 16% increase in conversions and a 15% reduction in churn after adopting Amplitude Analytics.
- [What Pied Piper Should Be Doing To Boost Retention](https://amplitude.com/blog/pied-piper-boost-retention): Here's hoping the Pied Piper team reads our post before it's too late. :)
- [Announcing Amplitude’s 2022 Pioneer Award Finalists](https://amplitude.com/blog/pioneer-award-finalists): Learn how these customer pioneers helped their products grow, engage, and retain more customers.
- [Celebrating the 2023 Amplitude Pioneer Award Finalists](https://amplitude.com/blog/pioneer-award-finalists-2023): Honoring 24 of the most innovative Amplitude users in the third annual Pioneer Awards who are actively crafting charts, sharing insights, and implementing strategic actions.
- [Celebrating Innovation: Meet the 2024 Pioneer Awards Finalists](https://amplitude.com/blog/pioneer-award-finalists-2024): Discover the 2024 Pioneer Awards finalists! Celebrate the innovators and data champions driving transformative change, building cutting-edge products, and creating lasting impact with Amplitude.
- [Celebrating the 2023 Amplitude Pioneer Award Winners](https://amplitude.com/blog/pioneer-award-winners-2023): These 16 customer pioneers inspired change within their teams to enhance their customer experience.
- [Celebrating Excellence: Pioneer Award Winners 2024](https://amplitude.com/blog/pioneer-award-winners-2024): Celebrating the 2024 Pioneer Award winners for excellence in data-driven innovation and leadership. Check out all of the stories today!
- [The Pioneer Awards Are Back](https://amplitude.com/blog/pioneer-awards-2022): Pioneer Award nominations are open to now to celebrate Amplitude customers using data to build great products faster.
- [The Pioneer Awards: Now Accepting Submissions](https://amplitude.com/blog/pioneer-awards-2023): The Amplitude Pioneer Awards are now open for submissions. These awards celebrate all types of Amplitude customers using data to build great products and experiences faster.
- [Launching the 2024 Amplitude Pioneer Awards: Submit today!](https://amplitude.com/blog/pioneer-awards-launch-2024): Begin your journey to recognition in the 2024 Pioneer Awards—submit your nominations today and highlight the incredible impact you've made with data-driven insights.
- [AARRR: Come Aboard the Pirate Metrics Framework](https://amplitude.com/blog/pirate-metrics-framework): Looking to drive product-led growth? Startups use AARRR’s 5-stage framework of well-defined stages, funnels, and loops that support product-led growth. 
- [Pivoting Data Tables - Adam Greco](https://amplitude.com/blog/pivoting-data-tables): Get new perspectives on your data by transposing/pivoting your Amplitude data using the new pivot feature in Data Tables.
- [Metrics Reimagined: A New Approach to Get from Insights to Growth](https://amplitude.com/blog/platform-metrics-launch): Learn how our new metrics system drives clarity, alignment, and better decision-making across Amplitude’s Digital Analytics Platform
- [7 Creative PLG Email Campaigns You Can Power with Amplitude Data](https://amplitude.com/blog/plg-email-campaigns): Learn how to leverage Amplitude data to run personalized email marketing campaigns that help drive product-led growth.
- [The PLG Prism: How to Disperse the Light Throughout Your Organization](https://amplitude.com/blog/plg-prism): Discover PLG, what makes it an effective strategy for some companies, and how you can get started and ensure success at your organization.
- [Unlock the Power of Amplitude for Less](https://amplitude.com/blog/plus-plan): Get started with Amplitude’s new all-in-one self-serve offering that combines Amplitude Analytics, CDP, and feature management capabilities.
- [What Are Points of Parity? (Practical Guide + Examples)](https://amplitude.com/blog/points-of-parity): Understand how points of parity are crucial to getting your foot in the door. Explore different strategies to make POPs work for your SaaS business.
- [Pokémon GO: A Lesson In Product Rebranding](https://amplitude.com/blog/pokemon-go-lesson-product-rebranding): The mobile game is so popular that it has already raised Nintendo’s market value by $9 billion.
- [How Pokémon GO Lost the Players But Won the Game](https://amplitude.com/blog/pokemon-go-lost-players-won-game): Sure, the fad might have been over quickly—but the game is continuing to prove that it can be successful long after the hype.
- [How Data Quality Impacts Analysts—& What You Can Do to Improve It](https://amplitude.com/blog/poor-data-quality): Discover how poor data quality hinders analysts’ ability to deliver insights and drive business success—and how to overcome it. 
- [Launching Portfolio: The First Command Center for Product Executives](https://amplitude.com/blog/portfolio-command-center-product-executives): Today, we’re excited to equip digital executives everywhere with these answers through the industry's first product command center - Amplitude Portfolio.
- [Unlock Your Team’s Modeling Skills With the Power Prompts Activity](https://amplitude.com/blog/power-prompts-activity): Run the power prompt activity with your product team to give them a chance to practice the modeling skills they need to build product trees and charts. 
- [Don't Build Products Just for Power Users | Amplitude](https://amplitude.com/blog/power-users): Discover why you should get feedback from all customer segments and review behavioral data before adding more product features.
- [Goodbye MQLs: Why Product-Qualified Leads Drive Faster Growth](https://amplitude.com/blog/pqls-hubspot-integration): Learn how Amplitude’s powerful integration with HubSpot can help marketers drive eight times better conversions compared to marketing-qualified leads (MQLs).
- [Practicing Growth Design](https://amplitude.com/blog/practicing-growth-design): Designers, grow your career with data. Lex Roman shares the essential growth design tools and skills to master.
- [How Praktika Sped Up Experimentation & Achieved 20x Revenue Growth](https://amplitude.com/blog/praktika-experimentation-and-revenue-growth): Learn how Praktika uses Amplitude to run fast experiments, improve feature adoption, and guide strategic decisions, helping the AI-powered language-learning app achieve 20x revenue growth while stayin
- [Stop Reacting to Customer Churn—Start Predicting It](https://amplitude.com/blog/predicting-customer-churn): Discover why and how CS teams can use digital analytics to take a proactive, predictive approach to churn, stopping it before it happens.
- [Predictive Analytics 101: Leverage Prediction to Get Business Results](https://amplitude.com/blog/predictive-analytics): Learn how businesses use predictions to power growth, focus spend, and improve the digital customer experience.
- [How to Use Predictive Customer Analytics to Convert Users](https://amplitude.com/blog/predictive-customer-analytics): Use predictive customer analytics to refine product pricing, inform marketing campaigns, decrease churn, and increase lifetime value.
- [4 Ways Predictive Marketing Can Guide Customer Purchases](https://amplitude.com/blog/predictive-marketing): Learn how predictive marketing can help turn suggestions into sales, by using behavioral analytics to drive personalized recommendations.
- [Making the Most of Amplitude With Premium Success](https://amplitude.com/blog/premium-success): Maximize your Amplitude investment. The Premium Success Package delivers ongoing expert services, hands-on training, and priority support.
- [9 Best Pricing Strategies for SaaS Business Models](https://amplitude.com/blog/pricing-strategies): Learn the pros and cons of 9 different pricing strategies and determine which ones will deliver the greatest value for your business.
- [Proactive Data Governance to Increase Data Quality Faster - Amplitude](https://amplitude.com/blog/proactive-data-governance): Use the enhanced data management capabilities in Govern to ensure that your Amplitude data is error-free, trustworthy, and consistent.
- [Celebrating the Top 50 Product and Growth Leaders Around the World](https://amplitude.com/blog/product-50-2024): Learn about the winners of the 2024 Product 50—the best and brightest product and growth leaders around the world. 
- [Advice From the World’s Top Product and Growth Leaders](https://amplitude.com/blog/product-50-2024-advice): Learn about the winners of the 2024 Product 50—the best and brightest product and growth leaders around the world. Read their advice and lessons learned.
- [Recognizing the Top 50 Product and Growth Leaders Around the World](https://amplitude.com/blog/product-50-2025): Learn about the winners of the 2025 Product 50 awards—the best and brightest product and growth leaders around the world.
- [Meet the Product 50 Winner: Adam Nash](https://amplitude.com/blog/product-50-winner-adam-nash): In this inaugural installment of our Product 50 interview series, get to know the winner of the Best Social Good Product Leader category: Adam Nash of Daffy.
- [Meet the Product 50 Winner: Avantika Gomes](https://amplitude.com/blog/product-50-winner-avantika-gomes): In this installment of our Product 50 interview series, get to know the winner of the Best Product Design category: Avantika Gomes of Figma.
- [Meet the Product 50 Winner: Brian Elmi](https://amplitude.com/blog/product-50-winner-brian-elmi): In this installment of our Product 50 interview series, get to know the winner of the Most Admired Product Leader category: Brian Elmi of Drata.
- [Designing for Impact: 4 Product Design Principles from Technically Speaking's Harrison Wheeler](https://amplitude.com/blog/product-50-winner-harrison-wheeler): In this installment of our Product 50 blog series, get to know the winner of the Best Product Design Leader, Harrison Wheeler
- [Driving Digital Transformation: 4 Leadership Principles from Salesforce’s Janani Narayanan ](https://amplitude.com/blog/product-50-winner-janani-narayanan): Learn top leadership principles from the winner of the 2025 Product 50 award for Best Digital Transformation Product Leader, Janani Narayanan of Salesforce.
- [Rising Fast: 4 Innovation Lessons from Uber’s Nimisha Sharath](https://amplitude.com/blog/product-50-winner-nimisha-sharath): Learn lessons about product innovation and get to know the winner of the 2025 Product 50 Most Promising Up-and-Comer category: Nimisha Sharath of Uber
- [Meet the Product 50 Winner: Shahzad Shaikh](https://amplitude.com/blog/product-50-winner-shahzad-shaikh): In this installment of our Product 50 interview series, get to know the winner of the Best Growth Product Leader category: Shahzad Shaikh of Asana.
- [How Do Product Teams View Amplitude vs. Google Analytics? - Adam Greco](https://amplitude.com/blog/product-amp-ga): See how members of product teams described the differences between Google Analytics and Amplitude Analytics.
- [How Product Analytics Will Tell You Which Customers You Should Get Feedback From](https://amplitude.com/blog/product-analytics-customer-feedback): Getting feedback from the right users is crucial for getting focus across your team about what needs to improve.
- [Introducing Product Analytics for Dummies - Amplitude](https://amplitude.com/blog/product-analytics-for-dummies): Use product analytics to maximize your customer value and build relationships that grow your business.
- [Product Analytics for Dummies: A Beginner’s Guide to Getting Started](https://amplitude.com/blog/product-analytics-for-dummies-2nd-edition): Learn the fundamentals of product analytics in our new quick-start Dummies guide. Discover key ideas to get product analytics right and create value for your customers. 
- [Unleash the power of product analytics for everyone](https://amplitude.com/blog/product-analytics-for-everyone): Amplitude is bringing push-button simplicity to product analytics that empowers everyone—from startup founders to larger enterprise teams—to unlock powerful customer insights.
- [Infographic: The Cost of Delays in Product Analytics - Amplitude](https://amplitude.com/blog/product-analytics-infographic): See how three product development paths divert based on how long it takes teams to get answers to user behavior questions.
- [The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde](https://amplitude.com/blog/product-analytics-landscape): How Amplitude differs from BI tools and marketing analytics (and other questions)
- [Introducing the Product Analytics Playbook](https://amplitude.com/blog/product-analytics-playbook): Today we’re releasing the Product Analytics Playbook, Volume 1: Mastering Retention. Volume 1 is a comprehensive approach to retention across all stages of the user lifecycle.
- [How To Structure and Manage Your Product Analytics Team](https://amplitude.com/blog/product-analytics-team): In this post, guest writer Vince Kosek covers four common questions related to product analytics team structure and management.
- [Introducing Product Benchmarks](https://amplitude.com/blog/product-benchmarks): Find out why and how we built our free product benchmarks tool, and about how you can use product benchmarks in your strategy. 
- [The Complete Guide to Product Benchmarks](https://amplitude.com/blog/product-benchmarks-guide): Discover how Amplitude can help you see how your product fares against the competition and use these insights to develop better products. 
- [Getting Started with Product Data Management - Amplitude](https://amplitude.com/blog/product-data-management): Learn about product data management, and how to improve your strategy to better serve your customers
- [What Is Product Development? Steps, Best Practices, and Examples ](https://amplitude.com/blog/product-development): Explore our guide to product development, including best practices from product leaders.
- [7 Lessons We Learned About Product Development From Our Own Customers](https://amplitude.com/blog/product-development-lessons): Lessons from Intuit, Under Armour, MINDBODY and Against Gravityn on developing products.
- [Learn How Wistia Modeled Their Product Development Process After Mountain Climbers, Coordinating Team Member Responsibilities And Strengths | Amplitude](https://amplitude.com/blog/product-development-process): Learn how Wistia modeled their product development process after mountain climbers, coordinating team member responsibilities and strengths.
- [How to Use Customer Value Chains in Your Product Development Strategy - Amplitude](https://amplitude.com/blog/product-development-strategy): Find out how to use the customer value chain to inform your product development strategy and a user-first approach.
- [How to Create a Product Differentiation Strategy That Works (Examples & Tools)](https://amplitude.com/blog/product-differentiation-strategy): Stand out in a crowded marketplace and get ahead of the competition by leveraging your unique selling proposition.
- [Product Discovery: Definition, Benefits, and Techniques](https://amplitude.com/blog/product-discovery-benefits): Learn about the five phases of product discovery. Discover key techniques to optimize your discovery process and launch better products.
- [Learn How to Write Good Product Docs | Amplitude](https://amplitude.com/blog/product-docs): Discover how we write documentation that not only gets read but used widely by our teams, helping them to scale.
- [3 Steps to Get Your Product Flywheel in Motion - Amplitude](https://amplitude.com/blog/product-flywheels): Use the example diagrams and worksheets—from the Flywheels Playbook—to identify your product's flywheel and find ways to accelerate it.
- [How to Build and Think About Your Product Funnel](https://amplitude.com/blog/product-funnel): Learn how a product funnel is used as a tool to discover how users engage with a product at every stage of the customer journey.
- [Use the Games of Product Activity to Define Your Engagement Strategy](https://amplitude.com/blog/product-games-activity): Run the games of product activity with your team to help define your strategy and work towards the outcomes that matter.
- [Bringing Product Insights into Marketing - Adam Greco](https://amplitude.com/blog/product-insights-marketing): Learn how combining marketing and product analytics into one platform can help marketing teams leverage product data to improve campaigns.
- [What is Product Intelligence?](https://amplitude.com/blog/product-intelligence): What is Product Intelligence and why does it matter? Amplitude CEO Spenser Skates explains how digital leaders are using this new category of software to build great product experiences that convert a
- [How Product Intelligence Helped Under Armour, Well Pharmacy, and NerdWallet Iterate Faster - Amplitude](https://amplitude.com/blog/product-intelligence-under-armour-well-pharmacy-and-nerdwallet): Learn how top companies accelerated their product development processes.
- [What is a Product Launch? (With Best Practices and a Template)](https://amplitude.com/blog/product-launch): Learn how to create a successful product launch plan. Explore what a product launch entails and best practices for preparation and execution.
- [5 Truths of Building a Product Launch Strategy - Amplitude](https://amplitude.com/blog/product-launch-strategy): Learn what your product marketing team needs for a successful product launch strategy that takes your company beyond launch day.
- [Why Product Leaders Should Read the Dropbox S1 Filing](https://amplitude.com/blog/product-leaders-should-read-dropbox-s1): A product-led approach creates what I call the R&D spiral, which is the best place to be in SaaS today.
- [5 Signs You’re Ready for Product-Led Experimentation](https://amplitude.com/blog/product-led-experimentation): Learn why product-led experimentation enables teams to optimize core product experiences rather than more limited web-based A/B testing.
- [Unlock the Power of Product-Led Experimentation with Our New Guide](https://amplitude.com/blog/product-led-experimentation-guide): Get started with product-led experimentation. Our guide provides expert insights and practical tips to help you build with confidence.
- [What Is Product-Led Growth? Strategy, Metrics, & Examples](https://amplitude.com/blog/product-led-growth): Learn the basics of product-led growth and what this increasingly popular go-to-market strategy looks like in practice.
- [7 Product-Led Growth Companies Paving the Way in Tech Today](https://amplitude.com/blog/product-led-growth-companies): See what PLG can do for your business with these stories of 7 companies that leveraged the product as a key driver of acquisition & retention.
- [5 Diagrams That Explain Product-led Growth + Bonus Worksheet](https://amplitude.com/blog/product-led-growth-diagrams): See examples of what a product-led growth strategy looks like for B2B and B2C companies. Plus, get a free worksheet to map your PLG strategy.
- [How Product-Led Growth Enhances Sales Efforts](https://amplitude.com/blog/product-led-growth-enhances-sales-efforts): Learn how PLG boosts your sales efforts, equipping your sales team with the data they need to land more sales in a shorter amount of time.  
- [Product-Led Growth: Going Deeper on How to Get Started](https://amplitude.com/blog/product-led-growth-going-deeper-on-how-to-get-started): Where do you start with implementing product-led growth (PLG)? Go deeper on how to map your funnel with PLG in mind, how to set up tracking, and how to implement PLG in-app.
- [Product-Led Growth Tactics Across the Customer Journey](https://amplitude.com/blog/product-led-growth-tactics): Learn about different techniques for boosting product-led growth throughout the customer journey, from acquisition to retention.
- [Set Teams up for Product-led Growth Success](https://amplitude.com/blog/product-led-growth-team): Discover Amplitude VP of growth’s best practices for implementing product-led growth and start driving business results.
- [You Need a Product-led, Privacy-driven Approach to Customer Data](https://amplitude.com/blog/product-led-privacy): Optimize digital experiences through a product-led, privacy-led approach that focuses on outcomes while meeting privacy obligations.
- [How to Get Into Product Management in 2024 & Beyond](https://amplitude.com/blog/product-management): Learn how to get into product management by understanding the essential skills, career pathways, and best practices that will set you up for success.
- [Product Management Best Practices (Updated for 2022)](https://amplitude.com/blog/product-management-best-practices): Learn about the fast-paced innovation product managers can expect to see this year. Here are 10 product management best practices for 2022.
- [22 Product Management Books for PMs in 2024 (by Category)](https://amplitude.com/blog/product-management-books): Discover the best product management books for product managers and enhance your skills in strategy, leadership, innovation, and more. 
- [Successful Product Management is All About Collaboration - Amplitude](https://amplitude.com/blog/product-management-collaboration): Learn how to foster a strong culture of collaboration and build the best product for your customers.
- [What Is Product Management? Meaning, Process, & More](https://amplitude.com/blog/product-management-definition): Read this product management guide to learn the product management process, product strategy, key skills PMs need, and related careers.
- [32 Product Management Interview Questions & How to Answer](https://amplitude.com/blog/product-management-interview-questions): Ace the interview or find the right candidate to hire with this guide to common product manager hiring questions.
- [Setting Good Product Management KPIs (B2B and B2C)](https://amplitude.com/blog/product-management-kpis): Learn about product management KPIs that help you track financial performance, user growth, customer engagement, and customer satisfaction.
- [Product Management Process: Stages, Tips, & Diagrams](https://amplitude.com/blog/product-management-process): Learn about each stage of the product management process and how to effectively launch and improve a new product or feature.
- [Inside Amplitude’s Tech Stack: Our Product Management Software](https://amplitude.com/blog/product-management-software): Get an inside peek at the product management software and tech stack the Amplitude team uses to drive customer value.
- [14 Best Product Management Tools (Plus Tips from Senior PMs)](https://amplitude.com/blog/product-management-tools): Discover the 14 best product management tools that streamline workflow, enhance team collaboration, and drive strategic, data-driven decisions.
- [How Product Managers Can Build Uncommonly Good Judgment - JJ Rorie](https://amplitude.com/blog/product-manager-judgment): Learn how to avoid bias, become comfortable with ambiguity, and redefine failure within the product management field.
- [Insights from Amplitude's 2021 Product Manager Hiring Report](https://amplitude.com/blog/product-manager-salary): Learn what product managers look for in an employer and what skills they need to succeed.
- [Learn How Change.org is Giving its Product Managers More Independence | Amplitude](https://amplitude.com/blog/product-managers-independence): Discover how Change.org's distributed teams used product analytics to successfully drive user growth.
- [Finding Product-Market Fit: How Stuart Achieved 20% SMB Growth with Amplitude](https://amplitude.com/blog/product-market-fit-stuart): Learn how Stuart, a last-mile logistics platform, used Amplitude to optimize user experiences and drive 20% client growth.
- [Level Up Your Product Marketing with Behavioral Analytics Personas](https://amplitude.com/blog/product-marketing): Learn how to take your product marketing to the next level by targeting your audience based on behavioral data.
- [Why Product and Marketing Need to Collaborate - Adam Greco](https://amplitude.com/blog/product-marketing-collaborate): Learn more about the importance of a shared vision between product and marketing, and how a unified analytics solution fosters collaboration.
- [3 Product Metric Pitfalls You Need to Avoid](https://amplitude.com/blog/product-metric-pitfalls): Learn how to create better, more actionable product metrics in this excerpt from "The Insights Driven Product Manager."
- [How to Set Metrics for Product Launches](https://amplitude.com/blog/product-metrics): How we set product performance metrics at Amplitude, and why you should start doing it too.
- [15 Important Product Metrics You Should Track](https://amplitude.com/blog/product-metrics-guide): Learn the 15 product performance metrics to track if you want to boost retention, engagement, and revenue.
- [How Product Monopolies Can Hurt Tech Companies](https://amplitude.com/blog/product-monopoly): There have been many companies that have gone from product monopoly status to being ripped out of the market by their competitors.
- [Every Product Needs a North Star Metric: Here’s How to Find Yours](https://amplitude.com/blog/product-north-star-metric): Get an introduction to product strategy with examples of North Star Metrics across industries.
- [What Is Product Operations and Why Do you Need It?](https://amplitude.com/blog/product-operations): Learn how creating a product operation function in your business can improve team productivity and help you develop a better product.       
- [The Next Hottest Products and the Trends That Drive Them - Amplitude](https://amplitude.com/blog/product-report-2021): See the digital product trends shaping entire industries, according to original data from Amplitude Labs and the Product Report 2021.
- [The Product Report 2022: The Companies Soaring Amidst Economic Uncertainty](https://amplitude.com/blog/product-report-2022): The second annual Amplitude Labs report reveals the trends driving digital product usage and where business leaders are investing for growth.
- [How to Build Your Product Roadmap and How Software Can Help](https://amplitude.com/blog/product-roadmap-building): Learn all about product roadmaps: their purpose, the different types you can create, and your product roadmap software options.
- [40 Questions to Help You Build Your Product Roadmap - Amplitude](https://amplitude.com/blog/product-roadmap-questions): Use these prompts to guide your team towards more focus—and greater impact—when building out your product roadmap.
- [A Guide to Stickiness: Creating a Sticky Product Users Will Love](https://amplitude.com/blog/product-stickiness-guide): The stickiness of your product refers to the frequency of a user’s engagement with your product. Learn more about what it is and how to improve product stickiness with your users.
- [Why You Need a Data-informed Product Strategy](https://amplitude.com/blog/product-strategy): Learn the most effective metrics that drive product strategy and how Amplitude's product intelligence platform can help.
- [What Is A Product Strategy? Framework, Template, and Examples](https://amplitude.com/blog/product-strategy-framework): Learn the importance of a well-designed product strategy and how to build yours.
- [Product Strategy Template: Focus Your Efforts With These 3 Steps](https://amplitude.com/blog/product-strategy-template): Use this worksheet to help your team align on addressing customer promises, company growth, and market competition in your product strategy.
- [How to Create Product Surveys Users Want to Answer](https://amplitude.com/blog/product-survey): Create effective product surveys that capture actionable user feedback, improve features, and support smarter product decisions.
- [Prioritize Your Time and Efforts, & Your Product Will Thank You - JJ Rorie](https://amplitude.com/blog/product-time-prioritization): In product management, it's not enough to optimize your time; you must also optimize the work that is done on your product.
- [​​Product Tooltips: What They Are & How To Create Them](https://amplitude.com/blog/product-tooltips-best-practices): Learn how to create effective product tooltips that improve user engagement, boost feature adoption, and guide users through key product actions.
- [Webinar Recap: How to Build Product Tours That Don’t Suck](https://amplitude.com/blog/product-tours): Most product tours overwhelm and frustrate users. Discover why they fail, how to fix them, and how Amplitude can help you create seamless onboarding experiences.
- [Release Notes: February 2018](https://amplitude.com/blog/product-update-february-2018): Here's what's new in Amplitude as of February 2018.
- [How Often Should People Use Your App?](https://amplitude.com/blog/product-usage-interval): Determining your product usage interval–how often your users are naturally inclined to use your product–should inform your retention analysis and your retention strategies.
- [Making Customer 360 a Reality with Amplitude and Snowflake](https://amplitude.com/blog/profile-connect): Profile Connect empowers customers to perform real-time user journey analysis in Amplitude combined with their existing Snowflake data.
- [Profile Connect Preview: Portable Customer Profiles from Snowflake](https://amplitude.com/blog/profile-connect-preview): Check out a preview of Amplitude’s latest offering: Profile Connect. A way for our customers to carry out real-time customer journey analysis.
- [How to Deal with Unknown Unknowns in Project Planning](https://amplitude.com/blog/project-planning): When you’re working with uncertainty in the product development process, you need to adjust how you think about “moving fast.”
- [Meet the Ampliteer: Alexis Pena](https://amplitude.com/blog/q1-25-values-awards-alexis-pena): In this Ampliteer Spotlight series, discover how Alexis Pena, People Operations Specialist, champions humility in her work at Amplitude.
- [Meet the Ampliteer: Boogie Cigdemoglu](https://amplitude.com/blog/q1-25-values-awards-boogie-cigdemoglu): In this Ampliteer Spotlight series, discover how Boogie Cigdemoglu, Senior Software Engineer, champions growth mindset. 
- [Meet the Ampliteer: Romain Liegeois](https://amplitude.com/blog/q1-25-values-awards-romain-liegeois): In this Ampliteer Spotlight series, discover how Romain Liegeois, Senior Customer Success Manager, champions ownership in his work at Amplitude.
- [Meet the Ampliteer: Anita Mo](https://amplitude.com/blog/q2-25-values-awards-anita-mo): In this Ampliteer Spotlight series, discover how Anita Mo, Partner Product Marketing Manager, champions Growth Mindset in her work at Amplitude.
- [Meet the Ampliteer: Michael Clair](https://amplitude.com/blog/q2-25-values-awards-michael-clair): In this Ampliteer Spotlight series, discover how Michael Clair, Global Solution Architect, champions Ownership in his work at Amplitude.
- [Meet the Ampliteer: Nathan Zhang](https://amplitude.com/blog/q2-25-values-awards-nathan-zhang): In this Ampliteer Spotlight series, discover how Nathan Zhang, APJ Sales Strategy & Operations Manager, champions Humility in his work at Amplitude.
- [Meet the Ampliteer: Ning Wang](https://amplitude.com/blog/q2-25-values-awards-ning-wang): In this Ampliteer Spotlight series, discover how Ning Wang, Senior Staff Engineer, champions Customer Centricity in his work at Amplitude.
- [Meet the Ampliteers: Q2 Values Awards Winners](https://amplitude.com/blog/q2-values-awards-winners): Meet three Ampliteers who have exemplified our values of Humility, Ownership, and Growth Mindset. 
- [Meet the Ampliteers: Q3 Values Awards Winners](https://amplitude.com/blog/q3-25-values-awards): In this Ampliteer Spotlight series, discover how Mari Anderson, Teaja Smith, Jack Leiker, and Jake Lee champion the Amplitude values.
- [Meet the Ampliteers: Q3 Values Awards Winners](https://amplitude.com/blog/q3-values-awards-winners): Meet three Ampliteers who have exemplified our values of Humility, Ownership, and Growth Mindset. 
- [Unite Qualitative and Quantitative Data with Session Replay](https://amplitude.com/blog/qualitative-quantitative-data-session-replay): Learn the story behind Amplitude Session Replay and how it helps teams build better products. Use Session Replay to develop products and diagnose user issues.
- [Quantitative vs. Qualitative Data: Differences, Definitions, & Tips](https://amplitude.com/blog/quantitative-vs-qualitative-data): Learn the differences between qualitative and quantitative data - one being more subjective, and the other being more objective. See how tools like Amplitude helps with this data.
- [Question the Data: How to Ask The Right Questions To Get Actionable Insights](https://amplitude.com/blog/question-the-data-how-to-ask-the-right-questions-to-get-actionable-insights): To derive actionable insights, we can formulate questions for these three primary components: the problem, the test, and the results.
- [A Quick Start Guide to Integrating the Amplitude Android SDK](https://amplitude.com/blog/quick-start-guide-amplitude-android-sdk): Walk through the process to download and integrate the Amplitude Android SDK into your application.
- [QuillBot's User-First, Data-Driven Approach Boosts Signups by 30%](https://amplitude.com/blog/quillbot-optimized-signup-rates): Adopting a more data-driven approach helped Quillbot optimize signup rates, boost engagement, and continuously provide value to users.
- [How the Fastest Growing Game In the App Store Retains Its Users](https://amplitude.com/blog/quizup-data-driven-culture): This past May, Amplitude Head of Product Justin Bauer spoke with Stefanía Bjarney Ólafsdóttir, Head of Data at Icelandic mobile gaming startup QuizUp.
- [How Ramp Network Turned Data Into 30% Higher Conversions ](https://amplitude.com/blog/ramp-network-turned-data-into-conversions): See how Ramp Network used Amplitude to unite analytics, experiments, and engagement—empowering 40% of the company to use data weekly and drive 30% more conversions.
- [Use Amplitude and Snowflake to Drive Million-Dollar Revenue Increases in the QSR Space](https://amplitude.com/blog/rbi-amplitude-snowflake): Learn how Amplitude’s integration to Snowflake enabled four of the world's most prominent quick service restaurant brands – Tim Hortons, Burger King, Popeyes and Firehouse Subs – to innovate and build
- [Retention as Your Growth Engine Part 3: Re-Engage Dormant Users](https://amplitude.com/blog/re-engage-dormant-users): Bring back dormant users for a big return on investment. Learn how to re-engage them in just a few clicks with Amplitude.
- [Real-time Data Analytics: Which KPIs Are Right for Your Business?](https://amplitude.com/blog/real-time-data-analytics): Learn which key performance indicators are relevant to your business and industry, and how to make progress on them with real-time analytics.
- [How Creating a Customer-Centric Culture Led to Increased Conversions](https://amplitude.com/blog/rebuy-analytics-experiment-conversions): Read how adopting Analytics and Experiment eliminated operational dependencies and empowered product teams and non-data experts, resulting in improved conversion rates and a more customer-centric appr
- [The Recipe for Personalization at Scale with Amplitude Audiences](https://amplitude.com/blog/recipe-for-personalization): Start your personalization journey by overcoming your data and operational challenges and rethinking your personalization approach.
- [The First Self-Serve Personalization Engine: Amplitude Recommend - Amplitude](https://amplitude.com/blog/recommend-personalization-engine): With this new product, marketing and product teams can customize the digital experience for each customer—all within minutes. 
- [Recommending Pieces for Your Modern CDP Stack](https://amplitude.com/blog/recommending-pieces-modern-cdp): If your team is interested in moving customer data to a composable architecture, here are the tools Amplitude recommends.
- [How Recraft’s Data-Driven Design Decisions Helped 10x Its User Base](https://amplitude.com/blog/recraft-data-driven-design): Learn how Recraft uses Amplitude to build better UX, boosting A/B test success rates and achieving industry-leading retention while reducing churn.
- [Improving Diversity in our Recruiting Pipeline](https://amplitude.com/blog/recruiting-pipeline-diversity): Here’s what the diversity & inclusion team did over the last quarter to better support our hiring manager team across the company.
- [Inside Amplitude Made Easy: Redesigning Navigation & User Experience](https://amplitude.com/blog/redesigning-navigation-and-ux): Discover how Amplitude’s product redesign simplifies navigation, improves workflows, and delivers instant value with a seamless user experience.
- [How SafetyCulture Cut 1,800 Analytics Events Down to 700](https://amplitude.com/blog/reducing-analytics-events-safetyculture): In this How I Amplitude episode, learn how SafetyCulture's data team cut their analytics events by 60%, from 1,800 to 700, through strategic governance and process changes.
- [Reducing costs with AZ-awareness](https://amplitude.com/blog/reducing-costs-with-az-awareness): You need data for product analytics, but data transfer costs can quickly add up as you grow. So, we developed a solution that can transfer high volumes of data faster – without breaking the bank.
- [Read This New Engineering Post: Reducing Kafka costs with Z$tandard | Amplitude](https://amplitude.com/blog/reducing-kafka-costs-zstandard): See how Amplitude's engineering team used Zstandard to scale operations efficiently and effectively.
- [reecetech Inspires a Data Revolution, Re-engaging 12.4% of Inactive Users](https://amplitude.com/blog/reecetech-data-revolution): Adopting Amplitude Analytics helped reecetech grow their customer base and generate an additional revenue within six weeks.
- [Refocusing Diversity & Inclusion at Amplitude](https://amplitude.com/blog/refocusing-diversity-inclusion-amplitude): With 2016 coming to an end, the D&I team has spent some time thinking about how we can evolve in order to be even more effective and results-driven.
- [Release Notes: April 2018](https://amplitude.com/blog/release-notes-april-2018): New in April: find existing charts more easily, top events for segments, and one click CSV exports.
- [Release Notes: April 2019](https://amplitude.com/blog/release-notes-april-2019): Here's what we've shipped through the month of March and April, including Releases and more updates to Notebooks!
- [Amplitude Product Release Notes: April 2020](https://amplitude.com/blog/release-notes-april-2020): Amplitude's new features and product updates through April 2020 include the ability apply date offsets and rolling windows to in-line cohorts, as well as updates to our iOS and Javascript SDKs.
- [Release Notes: October 2018](https://amplitude.com/blog/release-notes-august-2018): It’s been a busy month for us at Amplitude: Slack integrations, team space permissions, and rolling out the new layout
- [Amplitude Product Release Notes: August 2019](https://amplitude.com/blog/release-notes-august-2019): Amplitude's new features and product updates as of August 2019 include Amplitude Engage, project-scoped user roles, the ability to edit transformations, and updated Slack notifications.
- [Release Notes: August 2020](https://amplitude.com/blog/release-notes-august-2020): Pipelines and Govern, downloadable CSV data and more. Check out what's new for August 2020.
- [Release Notes: December 2018](https://amplitude.com/blog/release-notes-december-2018): It’s been a busy couple months for us at Amplitude: Impact Analysis, TV mode dashboards, and lightning fast search
- [Release Notes: February 2019](https://amplitude.com/blog/release-notes-february-2019): February might've been a short month but we had a ton of things in the works, including exciting new functionalities for Notebooks, Google AMP support, and cohort syncing to Iterable.
- [Amplitude Product Release Notes: February 2020](https://amplitude.com/blog/release-notes-february-2020): Amplitude's new features and product updates through February 2020 include a new inbound integration with Intercom, revamped My Workspace, co-ownership of cohorts, and more.
- [Release Notes: January 2019](https://amplitude.com/blog/release-notes-january-2019): Happy 2019! We had a couple things in the works this month: New add item experience and manually refresh cohorts.
- [Amplitude Product Release Notes: January 2020](https://amplitude.com/blog/release-notes-january-2020): Amplitude's new features and product updates through January 2020 include the ability to embed Loom videos in Notebooks, view percent change for period-over-period analyses, and uncover drivers of con
- [Release Notes: July 2019](https://amplitude.com/blog/release-notes-july-2019): Here's what's new in Amplitude through July 2019: My Workspace, add videos to Notebooks, add cohorts to Team Spaces, and more!
- [Release Notes: July 2020](https://amplitude.com/blog/release-notes-july-2020): We launched new features and updates in July! Here's what's new in Amplitude.
- [Read The Release Notes For June 2019 | Amplitude](https://amplitude.com/blog/release-notes-june-2019): Read about improvements to the newest release of Amplitude, including a better Pathfinder, Ingestion Debugger, and more Google Docs and Sheets features.
- [Release Notes: June 2020](https://amplitude.com/blog/release-notes-june-2020): Here's what the Amplitude team shipped in June 2020.
- [Read The Release Notes For March 2018 | Amplitude](https://amplitude.com/blog/release-notes-march-2018): Read March 2018 release notes on how Amplitude is easier to learn, how teams can measure impact of feature releases, and instrumentation & data governance.
- [Release Notes: May 2018](https://amplitude.com/blog/release-notes-may-2018): New in Amplitude in May 2018: exclude events from funnels, add descriptions to events in bulk, improved search, and more.
- [Read The Release Notes From May 2019 | Amplitude](https://amplitude.com/blog/release-notes-may-2019): Read about Amplitude’s April and May 2019 release improvements, including better funnel analysis, usage interval measurements, and more project controls.
- [Amplitude Product Release Notes: November 2019](https://amplitude.com/blog/release-notes-november-2019): Amplitude's new features and product updates as of October and November 2019 include direct sharing, offset data ranges for behavioral cohorts, and more improvements to My Workspace.
- [Release Notes: October 2018](https://amplitude.com/blog/release-notes-october-2018): It’s been a busy month for us at Amplitude: Slack integrations, team space permissions, and rolling out the new layout
- [Release Notes: Q1 2021 - Amplitude](https://amplitude.com/blog/release-notes-q1-2021): Root-cause analysis, proactive data governance, new ways to collaborate, and a self-serve personalization engine - these were Amplitude’s big product bets in 2021 so far - and it’s only May.
- [Release Notes: Q2 2021 - Amplitude](https://amplitude.com/blog/release-notes-q2-2021): Experimentation powered by customer behaviors, a newly acquired data planning and instrumentation solution, and 34 improvements across our core analytics product - here are Amplitude’s biggest bets fr
- [Release Notes: Q3 2021 - Amplitude](https://amplitude.com/blog/release-notes-q3-2021): Funnel analysis within Experiment, new data connections to Recommend, and improvements to our core Analytics product - here are Amplitude's key releases from Q3 2021.
- [Release Notes: October 2018](https://amplitude.com/blog/release-notes-september-2018): It’s been a busy month for us at Amplitude: Slack integrations, team space permissions, and rolling out the new layout
- [Release Notes: September 2019](https://amplitude.com/blog/release-notes-september-2019): Here's what's new in Amplitude through September 2019: exact order funnels, suggested events, and more.
- [Release Notes: September 2020](https://amplitude.com/blog/release-notes-september-2020): Send the right message to the right user at the right time, understand Amplitude adoption at your organization and more. Here are our latest product updates.
- [Release Notes: Summer 2018](https://amplitude.com/blog/release-notes-summer-2018): It’s been a busy summer for us at Amplitude. In this release: co-owned dashboards, better funnel insights, and more.
- [Impacts of Analytics Reporting Interfaces on Analytics Programs - Adam Greco](https://amplitude.com/blog/reporting-interfaces): While it may seem trivial, the reporting interface used by analytics products can have important impacts on adoption and program success.
- [Webinar Recap: Retail Media Networks and the Future of Advertising](https://amplitude.com/blog/retail-media-networks): Explore top retail media network strategies and first-party data tips to boost ROAS and engage consumers in real time.
- [The Retention Lifecycle Framework: A Process for Improving User Retention](https://amplitude.com/blog/retention-lifecycle-framework): The goal is to get each bucket of users—your New Users, Current Users, and Resurrected Users to become highly engaged.
- [5 Best Practices Marketers Often Overlook When Measuring Retention](https://amplitude.com/blog/retention-measurement-marketing): Austin Hay, Head of Marketing Technology at Ramp and Reforge expert, provides five retention analysis best practices he’s picked up from his MarTech experience. 
- [Retention Is the Ultimate Product Strategy](https://amplitude.com/blog/retention-product-strategy): Retention reveals if your product delivers lasting value. Learn how top product leaders use it to guide strategy, shape roadmaps, and drive growth.
- [Discover How Retention Rate and Customer Experience Go Hand in Hand | Amplitude](https://amplitude.com/blog/retention-rate-customer-experience): Discover how creating a great customer experience can increase user retention rates for your product.
- [How to Calculate & Improve Your Customer Retention Rate in 2024](https://amplitude.com/blog/retention-rate-meaning-use-cases-and-more): Learn all about customer retention rate, including definitions, strategies to improve, and examples.
- [Retention Rates Across Industries: FinServ, Healthcare, Media, and Beyond](https://amplitude.com/blog/retention-rates-across-industries): Track your retention and benchmark data to keep your product competitive and at the top of users' minds.
- [Return on (Product) Intelligence](https://amplitude.com/blog/return-on-product-intelligence): Amplitude product evangelist John Cutler digs into the challenges of forecasting product intelligence ROI, and why it is important to not lose the forest through the trees.
- [You Can Now do Revenue Data Analysis in the Event Segmentation Chart](https://amplitude.com/blog/revenue-analysis-update): Starting in February 2018, we're making it easier to do Revenue Analysis by consolidating it with the Event Segmentation chart.
- [What Is Revenue Churn? (And How to Reduce It) ](https://amplitude.com/blog/revenue-churn): Revenue churn is a retention metric that measures a company’s revenue loss due to customer cancellations, downgrades, or reductions in spending.
- [Increasing Delivery App Revenue and Creating a Better Online Customer Experience with Amplitude](https://amplitude.com/blog/revenue-customer-experience-amplitude): Read how adopting Amplitude Analytics helped a global retail brand increase revenue for its delivery app by 15%.
- [Trial or Freemium? Get the Best of Both with a Reverse Trial - Elena Verna](https://amplitude.com/blog/reverse-trial): Learn how a reverse trial combines trial and freemium. Use it to catapult your business growth and drive both product usage and conversions.
- [How to Ride the Wave of a Big Platform](https://amplitude.com/blog/ride-wave-big-platform): For an example of a platform with a huge opportunity today, look at Slack, Braintree and Stripe.
- [Amplitude Named Forbes 2016 Cloud 100: Rising Star](https://amplitude.com/blog/rising-star-forbes-2016-cloud-companies-list): Amplitude was named a Forbes 2016 Cloud 100 Rising Star. Learn what this incredible achievement is for this top analytics provider in the cloud sector, what tactics and accomplishments helped them ach
- [Building Trust, Increasing Revenue, and Optimizing Customer Journeys at Rocket Money](https://amplitude.com/blog/rocket-money-revenue-customer-journeys): Read how the self-service data analysis capabilities of Amplitude Analytics have greatly improved Rocket Money’s velocity and led to a 10% boost in revenue.
- [What’s the ROI of Amplitude? ](https://amplitude.com/blog/roi-of-amplitude): Learn the ROI of Amplitude and delve into other key findings from Forrester’s Total Economic Impact (TEI) study 
- [The Role of Feature Management in Successful Product Development](https://amplitude.com/blog/role-of-feature-management): Discover how to build innovative products using feature management with insights from guest Forrester Principal Analyst Chris Condo.
- [How to Perform a SaaS Cohort Analysis to Reduce Churn](https://amplitude.com/blog/saas-cohort-analysis): Perform a SaaS cohort analysis to learn how different groups of users and accounts behave in your platform and reduce customer churn.
- [How to Calculate, Interpret & Improve SaaS LTV](https://amplitude.com/blog/saas-ltv): Discover how to calculate, understand, and boost SaaS LTV. Target high-value customers to build sustainable growth and success for your business.
- [Team Spotlight: A Look at Amplitude's Sales Development Team](https://amplitude.com/blog/sales-development-team-spotlight): Discover how the Amplitude Sales Development continually goes above and beyond when serving our users and team members through collaboration and training.
- [How to Complete an Accurate Sales Funnel Analysis (With Examples)](https://amplitude.com/blog/sales-funnel-analysis): Learn how to complete an accurate sales funnel analysis to better understand the user journey and boost your conversion rate.
- [Sales-Led Growth vs. Product-Led Growth: Why Not Both?](https://amplitude.com/blog/sales-led-growth-vs-product-led-growth): Explore how to unify sales-led with product-led growth tactics. Boost acquisition, monetization, and retention.  
- [Sales-led to Product-led Hybrid Transformation with James Colgan](https://amplitude.com/blog/sales-led-to-product-led): Learn how to transition from a sales-led growth model to a hybrid product-led growth model and drive sustainable, efficient growth in your organization.
- [Avoiding Assumptions When Using Sample Size Calculators](https://amplitude.com/blog/sample-size-calculator-assumptions): Learn about key assumptions made when using sample size calculators and how to account for them for more trustworthy tests.
- [Make Sure Your Analytics is Scalable From Day 1](https://amplitude.com/blog/scalable-analytics-day-one): The ideal analytics platform lets you answer questions when they arise.
- [Scale Conversion Rate Optimization with One Connected Platform](https://amplitude.com/blog/scale-CRO): Learn how Amplitude Web Experimentation’s newest releases unlock more flexibility for no-code A/B tests and empower growth teams to drive faster impact.
- [Discover Scaling Analytics at Amplitude | Amplitude](https://amplitude.com/blog/scaling-analytics-at-amplitude): Read from Amplitude’s Jeffrey Wang how our analytics architecture can easily scale hundred of billions of events thanks to pre-aggregation and lambda.
- [Scaling Your Content Marketing Strategy from 0 to 15 Million Visits a Year](https://amplitude.com/blog/scaling-content-marketing-strategy): This article comes excerpted from Hiten Shah’s soon-to-be-released book: Content Marketing Playbook from 83,232,461 Website Visits.
- [Scaling Our Culture To Support Massive Growth - Amplitude](https://amplitude.com/blog/scaling-culture): Sustaining an incredible culture through hyper growth means leaning into our core company values of humility, ownership, and growth mindset.
- [How Scripbox Boosted Activation Rates by 2.5x with Amplitude](https://amplitude.com/blog/scripbox-boosted-activation-rates): Discover how Scripbox increased conversions by 246%, reduced marketing costs, and grew revenue using Amplitude to build investor trust at scale.
- [What SDKs Do You Need to Understand User Behavior?](https://amplitude.com/blog/sdks-to-understand-user-behavior): Amplitude’s open source SDK integrates with your app to transmit user behavior and the context around that behavior back to Amplitude for analysis
- [Creating a Seamless Self-Serve Experience with Amplitude Made Easy](https://amplitude.com/blog/seamless-self-serve-amplitude): Learn how Amplitude Made Easy simplifies analytics setup, provides instant insights, and highlights key features from the first login.
- [Search Amplitude Blog](https://amplitude.com/blog/search): Search the Amplitude Blog here. Find results and browse through our growing collection of articles in the product and analytics space.
- [5 Ways to Leverage User Statuses to Segment Your Customers](https://amplitude.com/blog/segment-customers): Learn how leveraging user status to segment customers can help you implement more targeted marketing campaigns and increase revenue.
- [What Most Companies Get Wrong About Self-Service Analytics](https://amplitude.com/blog/self-service-analytics): Your analytics set-up might allow you to run queries on your own. But if it’s too rigid or fails to scale data literacy, it’s not exactly self-service.
- [Here's Why I'm Excited to Sell a Technical Product](https://amplitude.com/blog/sell-a-technical-product): I get to help the people who make the apps I use regularly even better. It's a win/win.
- [Sequential Test vs. Fixed Horizon T-Test: When to Use Each?](https://amplitude.com/blog/sequential-test-vs-t-test): Learn the differences between fixed horizon T-test versus sequential testing, and the pros and cons of each.
- [Amplitude Announces $15M Series B](https://amplitude.com/blog/series-b): I’m excited to publicly announce that we’ve closed $15M in Series B funding, led by Battery Ventures.
- [Optimize Your Engagement with New Session-based Analysis from Amplitude](https://amplitude.com/blog/session-based-analysis): Learn how Amplitude's new session-based analysis informs teams about their customers and products and supports bottom-line revenue.
- [Session Replay: What It Is, Definition, & Session Replay Tool](https://amplitude.com/blog/session-replay): Learn what session replays are, common problems they solve, what tools you can use to capture them, and more. Read our tips on replays here!
- [Refine Experiences Faster with Session Replay Everywhere](https://amplitude.com/blog/session-replay-everywhere): Use Session Replay to unify qualitative insights across analytics, A/B testing, audience building, and surveys. Visualize customer behavior across the full customer journey.
- [Introducing Session Replay for Mobile Applications](https://amplitude.com/blog/session-replay-mobile): See what users do across all platforms and applications with Amplitude’s new mobile Session Replay. Get clear visual insights into your customer behavior.
- [Watch, Learn, Improve: A Guide to Ritualizing Session Replay](https://amplitude.com/blog/session-replay-parties): Discover how the Amplitude team uses Session Replay in a weekly ritual to understand customers better and supercharge product improvements with qualitative data.
- [Zero Worries: Our Deep Dive into Amplitude Session Replay's Performance Impact](https://amplitude.com/blog/session-replay-performance-testing): Explore the performance impact of Amplitude Session Replay on memory and network resources, proving minimal user impact while delivering deep insights.
- [Building a Privacy-first Session Replay with Amplitude](https://amplitude.com/blog/session-replay-privacy): Learn how Amplitude is enhancing Session Replay to meet customers’ privacy needs. Session Replay offers three levels of privacy settings to fit your specific needs.
- [How To Set Retention Goals Like A Scientist](https://amplitude.com/blog/set-retention-goals): Every company doing huge things got there by developing reliable processes, persevering through the doubt, and doubling down on successful experiments.
- [Setting Up Conversion Funnels for A/B Testing Growth](https://amplitude.com/blog/setting-up-conversion-funnels-for-ab-testing-growth): Let’s talk about mobile conversion funnels.
- [Shaun Clowes of Metromile on Delivering Real Value to Users](https://amplitude.com/blog/shaun-clowes-of-metromile-on-delivering-real-value-to-users): Metromile's Chief Product Officer and former Head of Growth at Atlassian shares lessons in product management.
- [Uncover Opportunities for Product Improvement Through Self-serve Data Analytics](https://amplitude.com/blog/shift-product-improvement-analytics): Read how a leading used-car online marketplace came to rely on self-serve analytics to make better product decisions, faster
- [Ship Week, Winter 2024](https://amplitude.com/blog/ship-week-2024): Amplitude has been hard at work shipping new releases just in time for the holiday season starting December 16th. Join us as we announce new updates each day. 
- [Are You Shipping Product Features Faster than You Learn?](https://amplitude.com/blog/shipping-faster-than-you-learn): Shipping is tangible. Learning is not. It is easy to rationalize “monitoring that feature for a couple weeks” and moving on. And then forget to loop back.
- [How a Thriving Product Team Uses Data to Improve Retention, Prioritize Projects, and Engage Community](https://amplitude.com/blog/showcaseidx-data-driven-retention): Read how a product manager championed data analytics to improve product functionality and drive transparency within the entire organization.
- [Product Lessons Learned: A Conversation with Shreyas Doshi & John Cutler](https://amplitude.com/blog/shreyas-doshi-product-lessons): Listen to the interview and peruse the transcript to gain insights about career growth, creative intelligence, product leadership and more.
- [How Amplitude Uses Amplitude to Move Users from Sign-Up to Monetization](https://amplitude.com/blog/sign-up-to-monetization): Discover how the Amplitude growth team uses the Amplitude platform to master user monetization and engagement in a saturated marketing landscape.
- [Discover Six New Aha Moments That Drove Millions in Revenue](https://amplitude.com/blog/six-aha-moments): Amplitude unveils six customer aha moment stories of how digital analytics empowers teams through impactful discoveries that change the way products are built.
- [Here's What Slack Needs to Do to Become an Operating System](https://amplitude.com/blog/slack-operating-system): A world where Slack is not a chat application off to the side of your real work, but the center of all your work.
- [Slicing and Dicing Your Retention: Takeaways from Growth Clinic](https://amplitude.com/blog/slicing-and-dicing-retention): To come up with an actionable plan to improve your retention, it’s important to investigate factors that affect the different stages of retention.
- [15 Questions to Make Smarter Product Bets with Customer Insights](https://amplitude.com/blog/smarter-bets-with-customer-insights): The best products are built with a deep understanding of what leads a customer to convert, drop off, or become loyal over time.
- [How Smartly Solved a Web Traffic Mystery](https://amplitude.com/blog/smartly-web-traffic-mystery): We sat down with Allison to hear how she solved the mystery (and saved her company thousands of dollars) with the help of analytics.
- [Creating a Self-Serve Data and Experimentation Culture for Better Decision-Making](https://amplitude.com/blog/smartrecruiters-experiment-analytics): Read how a new product team came to rely on self-serve data to build much-needed features.
- [Smartsheet Answers Critical Questions in Weeks, Not Months, with Amplitude](https://amplitude.com/blog/smartsheet-answers-critical-questions-with-amplitude): Learn how Smartsheet cut decision time from months to weeks by democratizing data with Amplitude.
- [Delivering Flexibility And Choice With Amplitude + Snowflake Datashare](https://amplitude.com/blog/snowflake-data-share): Learn more about the Amplitude’s expanded options for secure, cross-platform access to customer and product insights with support for Snowflake Data Share
- [Snowflake Names Amplitude ‘Analytics Leader’ in Data Stack Awards](https://amplitude.com/blog/snowflake-data-stack-2023): Check out The Modern Marketing Data Stack report for the latest trends and industry leaders. Snowflake recognizes Amplitude as an analytics leader.
- [New Amplitude + Snowflake Integration Delivers the Modern Data Stack](https://amplitude.com/blog/snowflake-integration): Unite best-in-class data cloud and best-in-class product analytics to accelerate insights-to-action with the Amplitude Snowflake integration.
- [Amplitude Fully Replatforms on Snowflake with Snowflake Native Amplitude](https://amplitude.com/blog/snowflake-native-amplitude-announcement): Seamlessly access insights and run queries directly in Snowflake or Amplitude.
- [Sober Sidekick Connects with Amplitude to Prevent Relapses with a 70% Increase in Engagement ](https://amplitude.com/blog/sober-sidekick-amplitude): Discover how Sober Sidekick used Amplitude to predict addiction relapses with 93% accuracy and secure $4M in capital at a 96% faster rate.
- [How Soon Will People Start Using iOS 10?](https://amplitude.com/blog/soon-will-people-start-using-ios-10): What we found suggests that iOS 10 will probably, barring serious technical glitches, be adopted by users faster than any update since iOS 7.
- [Data Governance at Spendesk: Key Takeaways from Our Webinar](https://amplitude.com/blog/spendesk-data-governance): Data Governance at Spendesk: Key Takeaways from Our Webinar
- [How Square Used Amplitude to Enhance the Seller Experience and Power Growth](https://amplitude.com/blog/square-amplitude-analytics-audiences): Read how adopting Amplitude Analytics and Amplitude Audiences allowed Square to facilitate projects like multi-product onboarding and homepage redesign, leading to double-digit improvements.
- [How Square Built A Data-Driven Culture](https://amplitude.com/blog/square-built-data-driven-culture): Amplitude lets Square process their billions of events a month without one person “holding the keys” to all the company’s data.
- [Standardizing Metrics for Product Analytics - Adam Greco](https://amplitude.com/blog/standardizing-metrics): Use the new Amplitude Metrics feature to improve the quality of analysis in Amplitude with new ways to create, save and standardize metrics.
- [Standing with Ukraine - Amplitude](https://amplitude.com/blog/standing-with-ukraine): Amplitude stands in solidarity with Ukraine and shares an update on company actions taken over the past two months.
- [When Should You Start Thinking About Retention?](https://amplitude.com/blog/start-thinking-retention): It's a common misconception that retention only matters after your company has hit a certain stage of growth.
- [The Product Manager's Guide to Mobile User Behavior](https://amplitude.com/blog/start-understanding-mobile-user-behavior): Building a sustained active user base helps a product stay alive and thrive.
- [Out-of-the-box Insights with Starter Templates from Amplitude](https://amplitude.com/blog/starter-templates): Spin up a dashboard with curated insights in just a few clicks that can be saved and customized for analysis
- [Meet Musync, our Co-founders' First (Failed) Startup Idea](https://amplitude.com/blog/startup-bootcamp-2014): Long before there was Amplitude, there was Musync. During their undergrad at MIT, our co-founders Spenser and Curtis, along with a couple of their friends, hatched the idea of Musync, a music streamin
- [Why Public Companies Should Participate in Startup Events ](https://amplitude.com/blog/startup-event-engagement): Explore five ways public companies benefit from sponsoring and engaging with startup events.
- [The Definitive Guide on Product Metrics That Investors Care About](https://amplitude.com/blog/startup-fundraising-metrics): Learn what top VCs say they are looking for when they evaluate investment decisions and what product metrics matter for fundraising.
- [Startup Fundraising: From Product-Market Fit to Compelling Pitch Deck](https://amplitude.com/blog/startup-fundraising-pitch-deck): Identify the market-validation metrics that help you tell a compelling fundraising story. Use them to craft an impactful pitch deck.
- [A New Day in Analytics for Seed Stage Startups](https://amplitude.com/blog/startup-scholarship): We hope that this unprecedented access to enterprise grade product analytics turbo charges all the bootstrapped teams out there.
- [ 8 SEO Tactics to Boost Organic Growth for Your Startup](https://amplitude.com/blog/startup-seo-best-practices): Develop your startup SEO strategy quickly and affordably with 8 SEO tactics. From in-depth market and keyword research to link-building, learn how to drive startup growth.
- [How Augie Overcame 5 Major Startup Obstacles](https://amplitude.com/blog/startup-series-augie): Augie Founder Jeremy Toeman shares the story behind the AI video assistant platform and its mission to amplify creativity for marketers. 
- [Building Your Startup GTM Dream Team: Key Roles and Hiring Strategies](https://amplitude.com/blog/startup-team-hiring-strategies): Learn how to build your startup team with the right traits and focus areas. Discover how Amplitude and Remote help scale the hiring process.  
- [What Does 2016 Hold for Analytics Users?](https://amplitude.com/blog/state-of-analytics-2016): In 2016, there will be a big push toward finding accessible, sophisticated tools that will help cultivate a company-wide, data-driven culture.
- [Staying Synced on Strategy: The Four Dimensions of Coherence - Ibrahim Bashir](https://amplitude.com/blog/staying-synced-on-strategy): Learn what four dimensions will help you set a coherent strategy. Use them to prevent disoriented teams and keep everyone aligned.
- [7 Steps to Measuring the Success of a Feature](https://amplitude.com/blog/steps-measuring-feature): Brainstorm, prioritize, and measure which tests have the biggest impact on your core metrics.
- [Stop Data Snacking](https://amplitude.com/blog/stop-data-snacking): What is data snacking? And what is the alternative?
- [Stop Treating Your Data Scientist Like a Janitor](https://amplitude.com/blog/stop-treating-data-scientist-like-janitor): A recent survey revealed that data scientists spend 60% of their time data munging.
- [How Strava Tripled Analytics Efficiency to Propel Athlete Excellence](https://amplitude.com/blog/strava-analytics-efficiency): Read how Amplitude allowed Strava to increase efficiency by three times and bring business intelligence to all teams.
- [How to Structure your Growth Team](https://amplitude.com/blog/structure-growth-team): This post will provide a clearer understanding of why planning for growth is important and how to structure the team that'll get the job done.
- [How Super.com Drives Billion-Dollar Growth with Amplitude](https://amplitude.com/blog/super-dot-com-billion-dollar-growth): Learn how startup Super.com skyrocketed to 7 million customers and $1 billion in sales with trusted data and insights from Amplitude.
- [Super.com Improves Customer Retention by 90% Using Amplitude Experiment](https://amplitude.com/blog/super-dot-com-customer-retention): Learn how integrating Amplitude Analytics and Experiment enabled Super.com to accelerate testing, create a new product offering, and achieve higher retention in three months.
- [Supercharge Your Product Team with Generative AI: The Recap](https://amplitude.com/blog/supercharge-with-ai): Key insights from Ofir Natan's talk at the European Chief Product Officer Conference, discussing how generative AI can revolutionize product management.
- [5 Ways Amplitude Can Supercharge Your Marketing Team](https://amplitude.com/blog/supercharge-your-marketing-team): The best marketing teams use data to drive results. Here are five analyses your team can use to understand user behavior and campaign performance.
- [From Tickets to Product Truth: How Support Data Powers Better Products](https://amplitude.com/blog/support-data-powers-better-products): What if your support and product teams could unlock CX insights to turn every ticket into strategic product intelligence? Explore how.
- [Supporting Marketing to Go Deeper With Data](https://amplitude.com/blog/supporting-marketing-with-data): Learn how data manager Beth Saunders led the implementation of Amplitude to boost her company’s growth marketing efforts.
- [Switching Digital Analytics Platforms - Adam Greco](https://amplitude.com/blog/switching-analytics-vendors): Things to consider when periodically evaluating the digital analytics tech stack used by your organization.
- [Amplitude at SXSW: Our AI Cookout for Startups](https://amplitude.com/blog/sxsw-2026): Hear takeaways from Amplitude's panel at SXSW 2026, where four YC-backed founders discussed their insights on how to survive in an AI-saturated market.
- [How Syngenta Helps Farmers Grow Smarter While Growing Engagement 100% YoY](https://amplitude.com/blog/syngenta-engagement-growth): Learn how Syngenta grew feature engagement 100% YoY with behavioral insights from switching to Amplitude.
- [How Amplitude Tackles Data Governance to Ensure Security, Compliance, and Trust](https://amplitude.com/blog/tackle-data-governance): Learn how the Amplitude team governs our data strategically and securely. Use our four pillars to improve your governance framework.
- [Taco Bell Boosts Conversions By Partnering with the Amplitude Professional Services Team](https://amplitude.com/blog/taco-bell-amplitude-psp): Read how the tailored support and advanced features of Amplitude PSP enabled Taco Bell to enhance analytics, improve customer experiences, and drive significant business growth.
- [101-level blog posts](https://amplitude.com/blog/tag/101): Learn more about digital analytics, product strategy, and experimentation by browsing our library of 101-level blog posts. Check it out!
- [Blog posts about Acquisition](https://amplitude.com/blog/tag/acquisition): Learn more about acquisition by browsing our library of blog posts about the topic. Check it out!
- [Adobe Analytics](https://amplitude.com/blog/tag/adobe-analytics): Learn more about how Amplitude stacks up against Adobe Analytics by browsing our library of blog posts. Check it out!
- [Agents blog posts](https://amplitude.com/blog/tag/agents): Read all Amplitude blog posts tagged agents.
- [Blog posts about Amplify](https://amplitude.com/blog/tag/amplify): Learn more about Amplify by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Amplitude Academy](https://amplitude.com/blog/tag/amplitude-academy): Learn more about Amplitude Academy by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Amplitude Activation](https://amplitude.com/blog/tag/amplitude-activation): Learn more about Activation (formerly Customer Data Platform) by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Amplitude Analytics](https://amplitude.com/blog/tag/amplitude-analytics): Learn more about Amplitude Analytics by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Amplitude Audiences](https://amplitude.com/blog/tag/amplitude-audiences): Learn more about Amplitude Audiences by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Amplitude Community](https://amplitude.com/blog/tag/amplitude-community): Learn more about Amplitude Community by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Amplitude Feature Experimentation](https://amplitude.com/blog/tag/amplitude-experiment): Learn more about Amplitude Feature Experimentation by browsing our library of blog posts about the topic. Check it out!
- [Blogs about the full Amplitude platform](https://amplitude.com/blog/tag/amplitude-full-platform): Learn about the benefits of Amplitude’s full, consolidated analytics platform with these stories.
- [Blog posts about Amplitude Guides and Surveys](https://amplitude.com/blog/tag/amplitude-guides-and-surveys): Learn more about Amplitude Guides and Surveys by browsing our library of blog posts about the topic. Check it out!
- [Blog Posts About Amplitude Heatmaps](https://amplitude.com/blog/tag/amplitude-heatmaps): Learn more about Amplitude Heatmaps by browsing our library of blog posts about the topic. Check it out!
- [Amplitude Made Easy](https://amplitude.com/blog/tag/amplitude-made-easy): Amplitude is making digital analytics radically simple—starting with a reinvented experience.
- [Blog posts about Amplitude on Amplitude](https://amplitude.com/blog/tag/amplitude-on-amplitude): Learn more about how Amplitude uses Amplitude by browsing our library of blog posts about the topic. Check it out!
- [Blogs about Amplitude Web Experimentation](https://amplitude.com/blog/tag/amplitude-web-experimentation): Learn more about Amplitude Web Experimentation by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Analytics](https://amplitude.com/blog/tag/analytics): Learn more about Analytics by browsing our library of blog posts about the topic. Check it out!
- [APJ Region](https://amplitude.com/blog/tag/apj): Learn more about Amplitude customers and specific considerations from Asia, the Pacific, and Japan. Check it out!
- [Blog posts about AI](https://amplitude.com/blog/tag/artificial-intelligence): Learn more about AI by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about B2B SaaS](https://amplitude.com/blog/tag/b2b-saas): Learn more about B2B software as a service (SaaS) by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Behavioral Analytics](https://amplitude.com/blog/tag/behavioral-analytics): Learn more about Behavioral Analytics by browsing our library of blog posts about the topic. Check it out!
- [Benchmark Blog Posts](https://amplitude.com/blog/tag/benchmarks): Learn more about product benchmarks by browsing our library of blog posts. Find benchmarks across acquisition, activation, engagement, and retention.
- [Blog posts about Churn Analysis](https://amplitude.com/blog/tag/churn-analysis): Learn more about Churn Analysis by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Cohort Analysis](https://amplitude.com/blog/tag/cohort-analysis): Learn more about Cohort Analysis by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Collaboration](https://amplitude.com/blog/tag/collaboration): Learn more about Collaboration by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Consolidation](https://amplitude.com/blog/tag/consolidation): Learn more about consolidation by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Conversion](https://amplitude.com/blog/tag/conversion): Learn more about Conversion by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Customer Experience](https://amplitude.com/blog/tag/customer-experience): Learn more about Customer Experience by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Customer Lifetime Value](https://amplitude.com/blog/tag/customer-lifetime-value): Learn more about Customer Lifetime Value by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Data](https://amplitude.com/blog/tag/data): Learn more about Data by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Data Governance](https://amplitude.com/blog/tag/data-governance): Learn more about Data Governance by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Data Management](https://amplitude.com/blog/tag/data-management): Learn more about Data Management by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Data Tables](https://amplitude.com/blog/tag/data-tables): Learn more about Data Tables by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Dei](https://amplitude.com/blog/tag/dei): Learn more about Dei by browsing our library of blog posts about the topic. Check it out!
- [Digital Experience Maturity](https://amplitude.com/blog/tag/digital-experience-maturity): Digital experience maturity is a goal state when an organization consistently delivers exceptional digital experiences. Browse our blog posts on the topic.
- [Blog posts about digital natives](https://amplitude.com/blog/tag/digital-native): Learn more about digital natives by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about digital transformers](https://amplitude.com/blog/tag/digital-transformer): Learn more about digital transformers by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about ecommerce](https://amplitude.com/blog/tag/ecommerce): Learn more about ecommerce by browsing our library of blog posts about the topic. Check it out!
- [EMEA Region](https://amplitude.com/blog/tag/emea): Learn more about Amplitude customers and specific considerations from Europe, the Middle East, and Africa. Check it out!
- [Blog posts about Employee Resource Group](https://amplitude.com/blog/tag/employee-resource-group): Learn more about Employee Resource Group by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Engagement](https://amplitude.com/blog/tag/engagement): Learn more about Engagement by browsing our library of blog posts about the topic. Check it out!
- [Engineering](https://amplitude.com/blog/tag/engineering): Learn more about how Amplitude does engineering by browsing these blog posts. Check it out!
- [Blog posts about Event Tracking](https://amplitude.com/blog/tag/event-tracking): Learn more about Event Tracking by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Experimentation](https://amplitude.com/blog/tag/experimentation): Learn more about Experimentation by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Feature Adoption](https://amplitude.com/blog/tag/feature-adoption): Learn more about Feature Adoption by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Financial Services](https://amplitude.com/blog/tag/financial-services): Learn more about financial services (finserv) by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Funnel Analysis](https://amplitude.com/blog/tag/funnel-analysis): Learn more about Funnel Analysis by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Getting Started](https://amplitude.com/blog/tag/getting-started): Learn more about getting started with Amplitude by browsing our library of getting started blog posts. Check it out!
- [Blog posts about Google Analytics](https://amplitude.com/blog/tag/google-analytics): Learn more about how Amplitude stacks up against Google Analytics by browsing our library of blog posts. Check it out!
- [Blog posts about Growth](https://amplitude.com/blog/tag/growth): Learn more about Growth by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about healthcare](https://amplitude.com/blog/tag/healthcare): Learn more about healthcare by browsing our library of blog posts about the topic. Check it out!
- [How I Amplitude](https://amplitude.com/blog/tag/how-i-amplitude): Read how Amplitude community members use Amplitude super effectively in these blog posts recapping our How I Amplitude webinars. Check it out!
- [Blog posts about Implementation](https://amplitude.com/blog/tag/implementation): Learn more about Implementation by browsing our library of blog posts about the topic. Check it out!
- [Amplitude Integrations](https://amplitude.com/blog/tag/integration): Amplitude makes it easy for customers to connect and unify customer data and activate more experiences across more channels.
- [LATAM Region](https://amplitude.com/blog/tag/latam): Learn more about Amplitude customers and specific considerations from Latin America, including Central America, the Caribbean, and South America. Check it out!
- [Blog posts about Life at Amplitude](https://amplitude.com/blog/tag/life-at-amplitude): Learn more about Life at Amplitude by browsing our library of blog posts about the topic. Check it out!
- [LLM blog posts](https://amplitude.com/blog/tag/llm): Read all Amplitude blog posts tagged large language model (LLM).
- [Blog posts about Machine Learning](https://amplitude.com/blog/tag/machine-learning): Learn more about Machine Learning by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Marketing Analytics](https://amplitude.com/blog/tag/marketing-analytics): Learn more about Marketing Analytics by browsing our library of blog posts about the topic. Check it out!
- [Blogs about MCP](https://amplitude.com/blog/tag/mcp): Learn more about Amplitude's MCP capabilities by browsing our library of blog posts. Check it out!
- [Blog posts about media and entertainment](https://amplitude.com/blog/tag/media-and-entertainment): Learn more about media and entertainment by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Metrics](https://amplitude.com/blog/tag/metrics): Learn more about Metrics by browsing our library of blog posts about the topic. Check it out!
- [Modern Data Series](https://amplitude.com/blog/tag/modern-data-series): A blog series about how marketing teams can capitalize on composability to improve data analysis and activation in a new era.
- [Blog posts about Monetization](https://amplitude.com/blog/tag/monetization): Learn more about monetization by browsing our library of blog posts about the topic. Check it out!
- [Next Gen Builders](https://amplitude.com/blog/tag/next-gen-builders): Next Gen Builders is a podcast hosted by Francois Ajenstat for digital product and growth leaders that offers stories of career growth, challenge, leadership, and innovation in a changing landscape fe
- [Blog posts about North Star Metric](https://amplitude.com/blog/tag/north-star-metric): Learn more about North Star Metric by browsing our library of blog posts about the topic. Check it out!
- [Amplitude Partnerships](https://amplitude.com/blog/tag/partnerships): Amplitude has hundreds of partner partnerships and delivery partnerships so customers can extend the value of their data and maximize time to value.
- [Blog posts about Personalization](https://amplitude.com/blog/tag/personalization): Learn more about Personalization by browsing our library of blog posts about the topic. Check it out!
- [Amplitude Pioneer Awards](https://amplitude.com/blog/tag/pioneer-awards): Begin your journey to recognition in the Amplitude Pioneer Awards—submit your nominations today and highlight the incredible impact you've made with data-driven insights.
- [Privacy Blog Posts](https://amplitude.com/blog/tag/privacy): Learn more about data privacy by browsing our library of blog posts about the topic. Read expert perspectives and best practices.
- [Blog posts about Product 50](https://amplitude.com/blog/tag/product-50): Learn more about Product 50—the most innovative people in product and growth—by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Product Analytics](https://amplitude.com/blog/tag/product-analytics): Learn more about Product Analytics by browsing our library of blog posts about the topic. Check it out!
- [Blogs About Product Design](https://amplitude.com/blog/tag/product-design): Learn more about Product Design by browsing our library of blog posts on the topic. Check it out!
- [Blog posts about Product-led Growth](https://amplitude.com/blog/tag/product-led-growth): Learn more about Product-led Growth by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Product Management](https://amplitude.com/blog/tag/product-management): Learn more about Product Management by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Product Releases](https://amplitude.com/blog/tag/product-releases): Learn more about Product Releases by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Product Strategy](https://amplitude.com/blog/tag/product-strategy): Learn more about Product Strategy by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Amplitude event and webinar recaps](https://amplitude.com/blog/tag/recap): Learn more about our event and webinar recaps by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Retention](https://amplitude.com/blog/tag/retention): Learn more about Retention by browsing our library of blog posts about the topic. Check it out!
- [Revenue blog posts](https://amplitude.com/blog/tag/revenue): Read all Amplitude blog posts tagged revenue.
- [Blog Posts about Session Replay](https://amplitude.com/blog/tag/session-replay): Learn more about session replay by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about startups](https://amplitude.com/blog/tag/startup): Learn more about startups by browsing our library of blog posts about the topic. Check it out!
- [Blog posts about Tech Stack](https://amplitude.com/blog/tag/tech-stack): Learn more about Tech Stack by browsing our library of blog posts about the topic. Check it out!
- [The Ampys](https://amplitude.com/blog/tag/the-ampys): Begin your journey to recognition in The Ampy Awards—submit your nominations today and highlight the incredible impact you've made with data-driven insights.
- [Warehouse-native Amplitude](https://amplitude.com/blog/tag/warehouse-native): Learn more about Warehouse-native Amplitude (WNA) by browsing our library of blog posts about the topic. Check it out!
- [Learn Our Takeaways From Tech Inclusion 2016 | Amplitude](https://amplitude.com/blog/takeaways-tech-inclusion-2016): Read what we learned at Tech Inclusion 2016 and how it will shape our efforts toward improving Amplitude’s diversity and inclusion with impactful change.
- [How to Target Your Most Valuable Users in Real Time](https://amplitude.com/blog/target-users-real-time): Discover how to target your highest-value audiences using real-time behavioral data and precision marketing tools like Amplitude.
- [New: Team Sharing and Custom Dashboards in Amplitude](https://amplitude.com/blog/team-sharing-custom-dashboards-amplitude): These features allow you to better share and organize data with the appropriate members of your team.
- [An Update on the Amplitude Team](https://amplitude.com/blog/team-update): Amplitude CEO Spenser Skates shares the message he and his cofounders communicated announcing a global workforce reduction on April 5, 2023.
- [The Hidden Trap of Product-Led B2B Growth: User-Level Optimization - Elena Verna](https://amplitude.com/blog/team-vs-user-level-optimization): Learn why you should never optimize your B2B product for individuals—and what you should do instead. 
- [Tech Needs Leaders with Global Experience](https://amplitude.com/blog/tech-needs-leaders-with-global-experience): Even though many tech workers are foreign-born, I have met very few top Silicon Valley tech executives who worked and led teams in an emerging market as managers and decision-makers. It’s time to wake
- [How Tech Can Help Parental Leave be the New Normal](https://amplitude.com/blog/tech-parental-leave): The tech industry is making it a standard to offer paid parental leave programs. Now we need to make it a standard to actually take it.
- [5 Technical Skills Every Growth Marketer Needs](https://amplitude.com/blog/technical-skills-growth-marketer): Marketers can think of these five skills as welcome additions to their skill set if they want to take on more cross functional projects to help build and grow great products.
- [Leaving Guesswork Behind: How Temporal Increased Sign-ups by Doubling Down on PLG](https://amplitude.com/blog/temporal-increased-signups-by-doubling-down-on-plg): Learn how Temporal used Amplitude to unify disjointed data, challenge assumptions, optimize self-signup, and turn user insights into product-led growth.
- [Test-Driven Product Management at an Early-Stage Startup](https://amplitude.com/blog/test-driven-product-management): You have intuition, and you have your experience, but your notions about what your customers want—they're just notions. They're not true or false until you put them to the test.
- [Thank You for Choosing Amplitude for Your Analytics](https://amplitude.com/blog/thank-you-for-choosing-amplitude-analytics): I want to take a moment to personally thank you, our current customers, for choosing Amplitude as your source of behavioral analytics.
- [The 3 Axes of Mobile Growth](https://amplitude.com/blog/the-3-axes-of-mobile-growth): What are the components behind the increasing popularity of mobile?
- [The 4 Truths of Data Management for Product Analytics](https://amplitude.com/blog/the-4-truths-of-data-management): Use these principles to establish a system that keeps data consistent, helps your team answer questions, and prepares the taxonomy for future needs.
- [Celebrating Innovation: Meet The Ampy Awards 2025 Finalists](https://amplitude.com/blog/the-ampys-finalists-2025): Discover the finalists for The Ampys 2025! Celebrate the innovators and data champions driving transformative change and lasting impact with Amplitude. 
- [The Future is Data-Driven: Introducing the Winners of the Ampy Awards 2025](https://amplitude.com/blog/the-ampys-winners-2025): The Ampy Awards honor data-driven leadership and innovation across industries: Meet the winners of the Ampy Awards 2025.  
- [The Attention Game: What it is and How to Play it](https://amplitude.com/blog/the-attention-game): Increase user engagement by finding ways to keep users in your product longer. Here's how to play the Attention Game.
- [Learn How To Avoid "The Certainty Trap" | Amplitude](https://amplitude.com/blog/the-certainty-trap-product-development): Discover how your team can avoid inflating the certainty they have about decisions related to your product and its development.
- [The COVID-19 Digital Report: 15 Trends Across 600 Applications](https://amplitude.com/blog/the-covid-19-digital-report): Explore the original data from Amplitude to see how shifts in consumer behavior changed everything about how people use digital products.
- [The Early Days of Web Analytics](https://amplitude.com/blog/the-early-days-of-web-analytics): In the earliest days of the Internet, there was one relatively simple method to measure the traffic your website saw: use the server log.
- [How The Economist Gets Insights in Seconds, Saving Analysts Hours](https://amplitude.com/blog/the-economist-saves-analysts-hours): See how The Economist maintains its competitive edge by unlocking behavioral analytics, experimentation, and integrated AI features with Amplitude.
- [Discover The Future of Analytics & Product Intelligence | Amplitude](https://amplitude.com/blog/the-future-of-analytics): Discover why Amplitude Behavioral Analytics is the future of Product Intelligence that will provide the 'a-ha" moment needed for the success of any product.
- [The Hook Model: Retain Users by Creating Habit-Forming Products ](https://amplitude.com/blog/the-hook-model): Read this guide to the hook model to learn how to create products with high retention. 
- [The Last Bottleneck](https://amplitude.com/blog/the-last-bottleneck): Amplitude's AI Analytics Platform takes the next step: agents that investigate, monitor, and act so your team can build what actually matters.
- [The Long Tail of Insights & T-Shaped Instrumentation - Amplitude](https://amplitude.com/blog/the-long-tail-of-insights-t-shaped-instrumentation): In this post we explore how just a small number of instrumented events can unlock valuable insights, as well as approaches to future-proof your instrumentation investment.
- [5 Predictions for the Next Decade of Data Governance](https://amplitude.com/blog/the-next-decade-of-data-governance): In the 2010s, product teams gained access to unprecedented amounts of data. In the 2020s, managing that data will become the foundation to building the best products.
- [The Next Generation of Product Leaders](https://amplitude.com/blog/the-next-generation-of-product-leaders): Alankrita Priya, PM Associate at the Auerbach Global-Impact Foundation and Content Strategist at Advancing Women in Product, shares her top advice for building a career in product management.
- [The Product Outcomes Formula - Amplitude](https://amplitude.com/blog/the-product-outcomes-formula): Amplitude's John Cutler covers how to build a healthy, empowered, cross-functional team with fewer silos, a bit more overlap, and agency at the core.
- [The UX of Data](https://amplitude.com/blog/the-ux-of-data): Growth designer Lex Roman gives advice on how your cross-functional team should talk about data.
- [The Wild World of Mobile](https://amplitude.com/blog/the-wild-world-of-mobile): Never in the history of technology have we seen a rise so swift and widespread as we have with mobile.
- [3 Things Product Marketers Can Learn From Beyoncé](https://amplitude.com/blog/things-product-marketers-can-learn): Here are three things we can learn about product marketing execution from Beyoncé and Lemonade.
- [10 Reasons to Visit the Bay Area in October](https://amplitude.com/blog/things-to-do-in-sf-in-early-october): October in the Bay Area is gorgeous. And in addition to Amplitude's premium product conference, Amplify, there are many reasons to visit.
- [Thinking About Building Your Own Analytics? Don’t](https://amplitude.com/blog/thinking-building-analytics-dont): Your choice of analytics platform, whether you’re building in-house or buying third-party, has huge ripple effects on how your company operates, and ultimately on your company’s success.
- [Three Steps to Increase your Conversion Rate Using Funnels](https://amplitude.com/blog/three-steps-to-increase-your-conversion-rate-using-funnels): We’re addressing the shortcomings of standard funnel charts so that you can actually identify ways to improve your funnel conversion rates.
- [Three Ways Product Intelligence Enables Quick Service Restaurants to Be Competitive](https://amplitude.com/blog/three-ways-product-intelligence-enables-quick-service-restaurants-to-be): Your customers are now digital. Are you set up to understand how to serve them the best customer experience?
- [How Thrive Market Increased Agility and Optimized Member Experience](https://amplitude.com/blog/thrive-market-optimized-member-experience): A new approach to data interpretation allowed Thrive Market to understand member behavior better, optimize the member experience, and improve business results.
- [How to Thrive in the Product-Led Era](https://amplitude.com/blog/thrive-product-led-era): This is the first post in our Product Innovator Series exploring what it takes for businesses to survive and thrive in the product-led era.
- [A New Gold Standard: How Tickertape Doubled Revenue with Smarter Analytics](https://amplitude.com/blog/tickertape-smarter-analytics): Discover how Tickertape used Amplitude Analytics to boost subscription renewals by 65% and double its monthly revenue run rate (MRR) in 12 months. 
- [From Frustration to Success: Pursuing Growth and Optimizing Buy and Sell Funnels with Amplitude](https://amplitude.com/blog/ticketswap-amplitude-growth-optimization): Read how adopting Amplitude Analytics led to a 15% uplift in sell flow completion rates and accelerated time to profitability for campaigns.
- [How TicketSwap Embraced Data-Driven Decision Making With Amplitude](https://amplitude.com/blog/ticketswap-data-driven-decision-making): Learn how TicketSwap unlocked the power of data-driven decision making, fueled a 15% sales boost, and enhanced user retention with Amplitude.
- [How Tilting Point Increased Customer Engagement With Amplitude](https://amplitude.com/blog/tilting-point-customer-engagement): Learn how Tilting Point gained trust in data and increased their customer engagement with Amplitude Analytics.
- [Tilting the Playing Field With Joshua Arnold](https://amplitude.com/blog/tilting-the-playing-field-with-joshua-arnold): Joshua Arnold shares insights on product development, org design, incentives, measurement, ethics, and why surfing is similar to building products people love.
- [Time to Value: The Key to Driving User Retention](https://amplitude.com/blog/time-to-value-drives-user-retention): Accelerate retention by reducing time to value. Learn how faster product impact drives growth, reduces costs, and keeps users engaged in the long term.
- [Tinder and the Dating App Retention Paradox](https://amplitude.com/blog/tinder-dating-app-retention-paradox): Every time Tinder facilitates a successful match and that match leads to a meaningful relationship, they lose two customers.
- [Meet the product team that's using data to shake up apps for kids](https://amplitude.com/blog/tinybop-coppa-compliant-analytics): We recently talked to Leah Feuer, Head of Product at Tinybop, to learn more about how they implement analytics in their apps.
- [Top 10 Ways Marketers Love to Use Amplitude](https://amplitude.com/blog/top-10-marketers): Dive into the top 10 ways marketers leverage Amplitude in the pursuit of growth
- [Top 3 Customer Challenges Faced by D2C Companies](https://amplitude.com/blog/top-3-customer-challenges-faced-by-d2c-companies): To overcome common D2C challenges, marketers need tools that offer a unified customer view, robust analytics and streamlined personalization.
- [Top Analytics Solutions for Digital Teams Converge](https://amplitude.com/blog/top-analytics-choice): See why G2 ranks Amplitude #22 among all software, #1 in product analytics, and one of the all-around best products for marketers.
- [Top 5 Metrics to Track for Digital Product Adoption](https://amplitude.com/blog/top-digital-product-adoption-metrics): Boost your digital product adoption with five essential metrics. Explore feature usage, activation rates, NPS, and more for success.
- [Top Five User Research Pitfalls and How to Avoid Them](https://amplitude.com/blog/top-five-user-research-pitfalls): Learn how to avoid the top five UX research pitfalls. Discover how AI and qualitative insights can help teams uncover the why behind user behavior.
- [Highlights from Apple’s WWDC 2016 Keynote](https://amplitude.com/blog/top-highlights-apples-wwdc-2016-keynote): Most of the world waited with bated breath to hear what was in store for Apple operating systems over the next year.
- [Top 7 UX Podcasts to Inspire Product Design](https://amplitude.com/blog/top-ux-podcasts): Drive customer delight with better product design. Get inspired by these podcasts hosted by design experts.
- [Being Data-Driven Doesn’t Have To Be Hard: Adopt a Powerful Tool](https://amplitude.com/blog/touchnote-data-driven): Learn how rather than teach everyone how to be a data analyst, one company introduced a platform that encouraged teams to become curious about data.
- [TourRadar Increases Booking Conversion Rates by 2.7% with Amplitude](https://amplitude.com/blog/tourradar-increases-conversion-rates): Read how TourRadar transitioned from Google Analytics to Amplitude to improve data governance and run impactful experiments, resulting in a 2.7% increase in booking conversions and a 25% reduction in 
- [Who Should Really Own Your Tracking Plan?](https://amplitude.com/blog/tracking-plan-owner): Figure out who's best positioned to own analytics tracking, and ensure a balance between collaboration and accountability.
- [How to Choose the Right Tracking Plan Template](https://amplitude.com/blog/tracking-plan-template): Find the right tracking plan template for your organization. It's a simple, powerful tool that makes data analytics a collaborative practice.
- [From Transformation to Impact: A Human-First Approach](https://amplitude.com/blog/transformation-human-first-approach): Get practical tips to master your digital experience transformation from experienced designer and changemaker Raven Moore.
- [Building Transparency, Autonomy, and a Collaborative Culture with Amplitude](https://amplitude.com/blog/transparency-autonomy-360learning): Learn how democratizing data increased collaborative ways of working in cross-disciplinary teams.
- [The Product Benchmarks Every Travel and Hospitality Company Should Know](https://amplitude.com/blog/travel-hospitality-product-benchmarks): Discover exclusive data and strategies from our Product Benchmark Report. Compare the travel and hospitality industry’s performance across key product metrics.
- [How Trendhim Unlocks Marketing Insights with Amplitude](https://amplitude.com/blog/trendhim-unlocks-marketing-insights): Explore how Trendhim smoothly transitioned from Google Analytics to Amplitude, unlocking an entire spectrum of advanced marketing insights. 
- [Triaging Digital Analytics Requests - Adam Greco](https://amplitude.com/blog/triaging-requests): Learn how a few simple questions can help you triage and prioritize digital analytics requests received from internal stakeholders.
- [Amplitude + Twilio Segment: The Faster Route to Better Customer Experiences](https://amplitude.com/blog/twilio-segment): Our new partnership maps all points of the user journey and shows you how to navigate it.
- [Using Twyman's Law to Avoid Red Herrings in Product Analytics](https://amplitude.com/blog/twymans-law): Being aware of Twyman's Law and its implications is bound to improve the way you analyze, experiment with, and improve your product.
- [The Silent Brand Killer: Tech Frustration in the UK](https://amplitude.com/blog/uk-tech-frustration-survey): How app performance impacts brand loyalty, according to our new UK survey from Amplitude.
- [The Ultimate Guide to Product Features Analysis](https://amplitude.com/blog/ultimate-guide-product-feature-analysis): How to locate top-used features in your product and understand which features drive the highest user engagement in the app.
- [Underestimating Small Growth Wins is a Costly Mistake](https://amplitude.com/blog/underestimating-small-growth-wins): In 10 weeks, here's the result of the compounding growth of over 120 tests.
- [Retention as Your Growth Engine Part 1: Understand New User Activation](https://amplitude.com/blog/understand-new-user-activation): Learn how to measure and optimize your new user activation flow for better retention in a few simple steps with Amplitude.
- [Understanding the Impact of European Privacy Regulation on Analytics](https://amplitude.com/blog/understanding-privacy-and-analytics): Amplitude helps businesses navigate privacy regulations and data protection laws with compliant analytics solutions, ensuring customer data privacy and informed decision-making.
- [Discover The What, When, and Why of User Retention | Amplitude](https://amplitude.com/blog/understanding-user-retention): Learn Amplitude’s “three levels of complexity” for making a solid framework using Product Intelligence to develop better user retention.
- [How Unified Analytics Drives Growth](https://amplitude.com/blog/unified-analytics-drives-growth): Escape fragmented tools with a unified analytics platform that accelerates growth, reduces costs, and empowers smarter, real-time decision-making.
- [How to Unlock the Power of Personalization and Boost Retention ](https://amplitude.com/blog/unlock-personalization-boost-retention): Learn best practices for using data to create customer-centric experiences in these takeaways from our recent retention webinar. 
- [Driving Growth with Amplitude Part 1: Unlocking the Power of Integrations](https://amplitude.com/blog/unlock-power-of-integrations): This article describes how our team at Amplitude uses our own product and integrations to support our growth marketing and success goals. 
- [How Top Brands Use Data to Deliver Unmatched Customer Experiences ](https://amplitude.com/blog/unmatched-cx): Learn how top companies like Duolingo and The Ritz-Carlton use customer data to provide memorable customer experiences, plus how you can do the same. 
- [How Unmind Developed a Data-Driven Company Culture with Amplitude](https://amplitude.com/blog/unmind-data-driven-culture): Read how the workplace wellbeing platform Unmind created a data-informed culture that improved the product build process and user experiences.
- [Updated Marketing Analytics Browser and Google Tag Manager Client-Side Browser SDK - Adam Greco](https://amplitude.com/blog/updated-gtm-sdk): Take advantage of the latest Amplitude features and easily deploy them using the new Amplitude Google Tag Manager (GTM) template.
- [Use a Mixed-Pattern Approach to Instrumenting Your Product - Amplitude](https://amplitude.com/blog/use-a-mixed-pattern-approach-to-instrumenting-your-product): To future-proof your instrumentation efforts, make sure to use a mixed-pattern approach.
- [Who Are Your Active Users? Strategies for User Analysis](https://amplitude.com/blog/user-analysis-strategies): To encourage retention, and ultimately growth, you not only need to how frequently users access your app but understand the depth of their use.
- [A Guide to User Behavior Analytics (UBA): How to Track & Analyze](https://amplitude.com/blog/user-behavior): Learn about user behavior analytics, including how to make data-driven decisions and improve your strategies based on UBA insights. 
- [Building App Personalization That Doesn’t Compromise on User Experience - Amplitude](https://amplitude.com/blog/user-experience-personalization-jumbo-interactive): Learn how Jumbo Interactive uses Amplitude Recommend to create personalized experiences for every user, based on their on-site behavior.
- [Why User Experience Matters for Startups](https://amplitude.com/blog/user-experience-startups): Discover why a product development process that prioritizes user experience saves resources, reduces risks, and helps your startup build the right product. 
- [How to Choose a User Onboarding Stack That Drives Retention](https://amplitude.com/blog/user-onboarding-stack-retention): You need this stack of tools to measure, analyze and evolve your user onboarding flow.
- [Stop Putting Off User Research with These Hacks | Amplitude](https://amplitude.com/blog/user-research): Learn 7 hacks that we use at Amplitude to make your user research easier and more streamlined to save both money and time.
- [What Is User Retention? Plus 5 Ways to Improve it](https://amplitude.com/blog/user-retention): Learn what user retention is, how to calculate it, and how to improve it. Get five actionable examples of how to improve user retention.
- [User Retention Depends on Your App’s Critical Event](https://amplitude.com/blog/user-retention-app-critical-event): To make your retention metric meaningful, you first have to understand the concept of a critical event.
- [Want to Grow Your Business? Focus on User Retention](https://amplitude.com/blog/user-retention-bootcamp): At User Retention Bootcamp, we're bringing you our very best resources and minds so you can figure out how to master your product's retention.
- [How to Enhance Experimentation with User Segmentation](https://amplitude.com/blog/user-segmentation): Learn why segmenting customers by behavior in your A/B tests can lead to more focused experiments with more trustworthy results.
- [What if All Users Were Anonymous? - Adam Greco](https://amplitude.com/blog/users-anonymous): What would happen to digital analytics if all users had to be anonymous? How would this differ for marketing and product analytics?
- [UX Analytics 101: How to Use Data to Improve User Experiences](https://amplitude.com/blog/ux-analytics): Use data to make the user experience of your product both fun and simple. Here's an easy guide that explains how to do just that.
- [Validating Big Data at Scale](https://amplitude.com/blog/validating-big-data-at-scale): A talk from CEO/co-founder Spenser Skates on the key data challenges that we face collecting data from hundreds of millions of devices
- [What Are Vanity Metrics and How to Stop Using Them - John Cutler](https://amplitude.com/blog/vanity-metrics): Learn about vanity metrics. What are vanity metrics? How do you identify them? And how do you replace them with better KPIs?
- [What a Top VC Says About Driving Growth in this Downturn](https://amplitude.com/blog/vc-advice-growth-downturn): Learn why Sequoia's Pat Grady sees product as the key to long-term, scalable growth & how digital businesses should prepare for a downturn.
- [Vespexx Makes Key Connections, Growing Monthly Active Users by 9x](https://amplitude.com/blog/vespexx-sustainable-growth): By better understanding user behavior in their Signaling app, Vespexx increased retention, monthly active users (MAU), and activation.
- [Vibe Check: A Vibe Marketing Strategy Guide, Part 1](https://amplitude.com/blog/vibe-check-part-1): Learn how to get the benefits of AI-powered vibe marketing without accidentally killing the vibe for your customers in part 1 of our 3-part series.
- [Vibe Check Part 2: Feel Something, Measure Everything](https://amplitude.com/blog/vibe-check-part-2): Learn how you can use Amplitude to better track your vibe marketing initiatives in part 2 of our 3-part series.
- [Vibe Check Part 3: When Vibe Marketing Goes Off the Rails](https://amplitude.com/blog/vibe-check-part-3): Learn how to avoid the five most common mistakes in vibe marketing to have more success with AI marketing tools.
- [How Vimeo Scaled Self-Serve Analytics to Make Data Accessible to Everyone](https://amplitude.com/blog/vimeo-self-serve-analytics): Learn how Vimeo stakeholders access and analyze data independently, allowing the company to grow without relying solely on hiring additional analysts.
- [Using the Voice of the Customer to Build a Better Product](https://amplitude.com/blog/voice-of-customer-product): Voice of the customer (VoC) refers to collecting feedback and reviews from your customers. Learn how leading companies use VoC, why it’s important, and the best ways to collect and analyze customer fe
- [Real Estate Platform Wahi Boosts Lead Opportunities and Increases Conversions by 100%+](https://amplitude.com/blog/wahi-conversions-amplitude): Read how Amplitude’s distinctive channel analysis and seamless and automated monitoring improved journeys across various user personas.
- [Discovering Our True Value Proposition: Doubling User Retention and Building a Better App with Amplitude Analytics](https://amplitude.com/blog/walkie-talkie-boost-retention): Read how the head of growth leveraged analytics to create a data-first mindset and boost user retention.
- [How Walmart Leverages Amplitude to Enhance the Omnichannel Customer Experience](https://amplitude.com/blog/walmart-customer-experience): Learn how the mobile marketing team at Walmart gained a more holistic view of customers’ digital journeys, flows, and funnels. 
- [Warehouse-Connected Experimentation is Better for Self-Service—and for Data Warehouses](https://amplitude.com/blog/warehouse-connected-better-self-service): As a data leader, learn why self-serve experimentation is better for unlocking innovation and for complementing your data strategy.
- [Personalize Faster with Warehouse-Connected Experimentation](https://amplitude.com/blog/warehouse-connected-faster-personalization): Learn how you can deliver tailored, personalized experiences in real-time without overloading your data teams with ad hoc requests.
- [Inside Warehouse-native Amplitude: A Technical Deep Dive](https://amplitude.com/blog/warehouse-native-technical-deep-dive): Experience a new era of Amplitude implementation. Take a closer look at how we built warehouse-native Amplitude and discover the opportunities it brings to your data analysis.
- [We're Giving $20 Watsi Gift cards to the Next 630 Signups on Amplitude](https://amplitude.com/blog/watsi-gift-cards-new-signups): We’re happy to announce that we raised $12,600 for Watsi during our Switch to Amplitude campaign last fall, passing our $10K goal.
- [What is Web Analytics? Definition, Examples, & Tools](https://amplitude.com/blog/web-analytics): Optimize your website experience by leveraging web analytics to gather, analyze, and apply data insights. Enhance user engagement, refine marketing strategies, and drive business growth with effective
- [Web Analytics, Reimagined](https://amplitude.com/blog/web-analytics-reimagined): Learn how new features from Amplitude push the boundaries of traditional web analytics and make it easier to track customer journeys from web to app and back.
- [Web Vitals in Amplitude: Understand and Optimize Web Performance](https://amplitude.com/blog/web-vitals): Now in Amplitude, improve your website user experience and SEO ranking by measuring and taking action on your Web Vitals.
- [Webinar Recap: Elevating the Experimentation Maturity Model](https://amplitude.com/blog/webinar-recap-ronny-kohavi): Former Microsoft and Amazon exec Ronny Kohavi explains how to scale experimentation, challenge opinions, and build a culture of data-driven decisions.
- [The Problem with Basic Website Analytics (& What You Should Really Measure)](https://amplitude.com/blog/website-analytics): Learn why traditional website analytics aren’t as useful as they appear, and see which metrics you should really measure to maximize growth.
- [Website Funnel Analysis: Amplitude vs. Google Analytics](https://amplitude.com/blog/website-funnel-analysis-amplitude-vs-google-analytics): Learn about the benefits of using a product analytics tool like Amplitude for website funnel analysis and how it compares to Google Analytics.
- [9 Tips for a Successful Website User Experience Analysis](https://amplitude.com/blog/website-user-experience-analysis): Learn how to perform a website user experience analysis and better understand your customers and prospects.
- [Are Websites Products? - Adam Greco](https://amplitude.com/blog/websites-products): Websites have traditionally been treated differently than products, but now may be the time to change that mindset.
- [Welcoming Matt Heinz as Amplitude's Chief Revenue Officer](https://amplitude.com/blog/welcoming-cro-matt-heinz): CEO Spenser Skates sits down with Amplitude Chief Revenue Officer Matt Heinz to talk about growing sales teams and the opportunity we see for product intelligence.
- [We're Growing! See Who Has Joined Our Team | Amplitude](https://amplitude.com/blog/were-growing): Learn about the newest members to join the Amplitude executive team and the talents they're bringing to our growing company.
- [A Step Ahead: How WeWard Boosted Engagement with Amplitude](https://amplitude.com/blog/weward-boosted-engagement): Learn how WeWard increased its number of activated users by 10.5% and doubled revenue per user by using Amplitude to refine user experiences.
- [What A/B Testing Calculators Get Wrong](https://amplitude.com/blog/what-a-b-calculators-get-wrong): Read about the issues with current A/B test calculators and why experimenters need to see a range of MDEs over time, not a static sample size
- [What Are Augmented Analytics? And How to Get Started](https://amplitude.com/blog/what-are-augmented-analytics): Learn more about augmented analytics - data analysis assisted by AI, ML, and NLP to help make data generation, recommendations, and analysis more efficient. Get started here!
- [What Growth Hackers Get Right: How to Use Customer Data - Amplitude](https://amplitude.com/blog/what-growth-hackers-get-right-how-to-use-customer-data): Growth hackers use data for more than a dashboard—they use it to understand the real people behind digital products
- [What is a Go-To-Market Strategy? GTM 101](https://amplitude.com/blog/what-is-a-go-to-market-strategy): Learn more about go-to-market (GTM) and what's included in a successful go-to-market strategy. Understand GTM tracking and what tools can help bring new products to market.
- [What is a Minimum Viable Product (MVP)? Definition, Examples, and How-to](https://amplitude.com/blog/what-is-a-minimum-viable-product-mvp): Learn more about MVPs—minimum viable products (derisked, initial versions of a new product or feature). Designed to elicit feedback from early users and empower teams to build, ship, and learn—faster.
- [What Is Average Order Value (AOV)? Definition and How to Calculate](https://amplitude.com/blog/what-is-average-order-value-aov): Learn more about a key ecommerce metric: average order value (AOV) and why it's important to track. See how to improve AOV with analytics platforms like Amplitude.
- [Behavioral Segmentation: The Key to Understanding Customers](https://amplitude.com/blog/what-is-behavioral-segmentation): Learn what behavioral segmentation is, how it can provide valuable insight into the customer journey, and how to optimize it. Check it out!
- [What is Customer Analytics? Customer Data Analysis 101](https://amplitude.com/blog/what-is-customer-analytics): Learn what customer analytics (customer data analysis) is. Understand how user data is collected and how customer behavioral data can improve your product.
- [What Is Data Analytics (DA)? Data Analytics & Analysis 101](https://amplitude.com/blog/what-is-data-analytics): Learn more about data analytics (DA) and why it's important in our digital world. Understand the basics of data analysis and what data tools like Amplitude gives you.
- [What Is Data Governance? Data Governance 101](https://amplitude.com/blog/what-is-data-governance): Learn more about data governance and why it's important in to protect and secure data. Understand the basics and what to look for when selecting a data management tool.
- [What Is Data Management? - Amplitude](https://amplitude.com/blog/what-is-data-management): Learn how to make your data more complete, more accessible, and more secure with our introductory guide to data management.
- [What Is Data Mining? A Comprehensive Guide with Examples](https://amplitude.com/blog/what-is-data-mining-guide): Data mining is the practice of sifting through large datasets to find insights you wouldn't otherwise have access to. It uses machine learning and artificial intelligence to comb through data. 
- [It's Time to Grow Smarter & Scale Faster—Start with the Product-Led Growth Guide](https://amplitude.com/blog/what-is-product-led-growth): Learn what PLG is, how it maps to the customer journey, what environment and team you need, and how to successfully adopt it.
- [What is Web Personalization? Using it to Increase User Engagement](https://amplitude.com/blog/what-is-web-personalization): Learn about personalization and how creating custom website and product experiences ignites increased engagement, loyalty, stickiness, and lowers churn.
- [What We Learned About SaaS Sites From 30 Hours Of User Testing Data](https://amplitude.com/blog/what-we-learned-about-saas-sites): We have analyzed the website structure of 30 different SaaS companies, closely monitoring 1,800 minutes of user interactions during the testing experience.
- [What's an Extroverted Engineer to do? How About Try Sales](https://amplitude.com/blog/whats-an-extroverted-engineer-to-do-how-about-try-sales): The story of how Amplitude's first sales hire went from electrical engineering to sales.
- [What's the ONE App You Should Measure Your Retention Against?](https://amplitude.com/blog/whats-the-one-app-you-should-measure-your-retention-against): A lot of our customers ask us what “good” retention is for a mobile app.
- [Restoring Trust to Data and Accelerating Product Growth with Amplitude](https://amplitude.com/blog/whisk-product-growth): Read how Whisk learned to make sense of the noise in their data and understand key events, furthering their quest to conquer the vertical social food space.
- [Why You Should Attend our Product Conference, Amplify 2019](https://amplitude.com/blog/why-attend-amplify-2019): Join us in San Francisco this October 8th, 2019, for a product conference unlike any other.
- [Why Churn Analysis is the Key to Improving Customer Retention](https://amplitude.com/blog/why-churn-analysis-is-the-key-to-improving-customer-retention): Improve customer retention by using churn analysis to understand why your customers stop using your product.
- [Why Clevergy Uses Amplitude to Understand Its Users](https://amplitude.com/blog/why-clevergy-uses-amplitude): Discover why Clevergy uses Amplitude to better understand its users. Learn how Amplitude enabled them to boost conversion rates to 24.7%.
- [Why Designers Need to Care about Data](https://amplitude.com/blog/why-designers-need-to-care-about-data): If you’re a product or UX designer just getting started with data, these three areas of practice can help you demonstrate the value of your work.
- [5 Reasons Why International Success and Diversity Are Inseparable](https://amplitude.com/blog/why-diversity-and-international-success-are-inseparable): Learn the top 5 reasons why we know that diversity is a key ingredient to international success. It means getting (and keeping) the best talent, closing deals, improving customer relations, making bet
- [Why HubSpot Chose Amplitude for Analytics Over a Homegrown Solution](https://amplitude.com/blog/why-hubspot-chose-amplitude-for-analytics-vs-homegrown-solution): You can break down the costs of building software into two buckets: the cost to build and the cost to maintain the software.
- [Why I’m Excited to Join Amplitude as Principal Product Evangelist](https://amplitude.com/blog/why-i-joined-krista-seiden): Hear from Krista Seiden, new Product Evangelist at Amplitude, about why she switched from Google Analytics and her vision for the future of unified analytics.
- [Why Outcomes Over Outputs?](https://amplitude.com/blog/why-outcomes-over-outputs): Focusing on better outcomes instead of "better outputs" will keep you grounded in your vision and help you recognize the impact of your work.
- [Why VoC Is Not Enough - Amplitude](https://amplitude.com/blog/why-voc-is-not-enough): Companies seeking to stay competitive in what is becoming a rapidly digital-first world need a more comprehensive view of their customers’ experiences.
- [Why You Should Think Twice About Warehouse-Native Experimentation](https://amplitude.com/blog/why-warehouse-connected): Learn why Amplitude avoids the hidden costs and time sinks of warehouse-native experimentation with a better path forward: warehouse-connected experimentation
- [Why We Chose Redshift](https://amplitude.com/blog/why-we-chose-redshift): How we decided on Redshift for giving our customers access to their raw data in SQL.
- [Why We Decided to Cut Scope and Measure More](https://amplitude.com/blog/why-we-decided-to-cut-scope-and-measure-more): Are you using data to optimize your product? Here at Amplitude, we decided to fully embrace product analytics. Here's why.
- [Why We Didn’t Build Auto-tracking for Amplitude](https://amplitude.com/blog/why-we-didnt-build-auto-tracking-for-amplitude): Learn why auto-tracking creates more work for system admins, surfaces less meaningful insights, and causes major security risks.
- [Learn Why You Should Attend Our Product Conference, Amplify | Amplitude](https://amplitude.com/blog/why-you-should-attend-amplify): Read about all the reasons why Amplify 2018 can be a turning point in your relationship with the craft of product management and digital business strategy.
- [Why You Should Have a Build AND Buy Product Analytics Strategy](https://amplitude.com/blog/why-you-should-have-a-build-and-buy-product-analytics-strategy): Large-scale enterprises and those with advanced data teams have specialized product analytics needs. But neither an in-house system nor a third-party vendor alone can meet them all. You need both.
- [Why Your Entire Company Should Talk with Customers Weekly - Amplitude](https://amplitude.com/blog/why-your-entire-company-should-talk-with-customers-weekly): Everyone, from engineers to accountants, can benefit from getting a better pulse on customer insights, imbuing the data they use to make decisions with more meaning.
- [Closing Childcare Gaps Nationwide Using Smart Data and Analytics](https://amplitude.com/blog/winnie-smart-data-and-analytics): Read how Winnie leverages Amp/amplitude-analyticslitude Analytics to identify the impact of feature changes, track user acquisition, and assess business performance, enabling informed decision-making 
- [14 Women Who'll Jump Start Your Company's Growth](https://amplitude.com/blog/women-in-growth): These women deserve to be recognized for being kickass growth experts.
- [Building Community with the Women in Product Development ERG at Amplitude](https://amplitude.com/blog/women-in-product-development-erg): Learn about the mission and progress of Amplitude’s employee resource group dedicated to empowering women in product development.
- [Amplitude for WordPress plugin](https://amplitude.com/blog/wordpress-plugin): Build world-class web experiences with the Amplitude for WordPress plugin. Install the plugin in one click at no cost. 
- [Working Small and Working Together - Amplitude](https://amplitude.com/blog/working-small-and-working-together): Why do some teams have such an easy time of this (instrumentation and deciding what to measure), and other teams have so much trouble?
- [Making Amplitude a Great Place to Work — for Everyone](https://amplitude.com/blog/workplace-culture): We spend more time at the office than we do in our own homes, so ensuring it is a place anyone can thrive and find success is a priority.
- [Workplace Inclusion Starts With Trust](https://amplitude.com/blog/workplace-inclusion-starts-trust): Last month, our CEO Spenser Skates revealed what diversity meant to us at Amplitude and stated the diversity team’s mission statement.
- [Year in Review: How Amplitude Data Drove Business Impact in 2024](https://amplitude.com/blog/year-in-review-2024): Discover how our customers moved their organizations forward with Amplitude—millions of charts viewed, questions answered, and data-driven decisions made. 
- [Lookback 2025: Your Year in Amplitude](https://amplitude.com/blog/year-in-review-2025): Ring in the new year with a quick deep dive into the data-driven impact you had in 2025 with Amplitude.
- [You Deserve Better Analytics](https://amplitude.com/blog/you-deserve-better-analytics): As you look into analytics tools for your business, be sure you’re getting one that you deserve. Don’t settle.
- [You Say You’re Data-Driven, We Call Bullshit](https://amplitude.com/blog/you-say-data-driven): Being truly data-driven means uniting around one goal, and enabling everyone to access the data and derive actionable insights from it.
- [Your Marketing Campaign is Missing a Key Ingredient: Context](https://amplitude.com/blog/your-campaign-is-missing-a-key-ingredient-context): Marketers need to serve users with timely experiences in the full context of how users behave in-product. Here are some of the challenges they face.
- [Learn Why Your Mobile Users Are Just Not That Into You | Amplitude](https://amplitude.com/blog/your-mobile-users-are-just-not-that-into-you): Discover how behavioral analytics for mobile users help enhance both the customer journey and retention, driving product success.
- [Zachary Kinloch on the ‘analytical mindset’ needed for growth](https://amplitude.com/blog/zachary-kinloch-analytical-mindset-growth): This month I sat down with Zachary Kinloch, Head of Growth at DoorDash.
- [Yes to Growth, No to Silos: A Discussion with Zillow’s Alex Luchini About Uniting Product and Marketing](https://amplitude.com/blog/zillow-uniting-product-marketing): Read this recap of Amplitude’s Justin Bauer’s session at MAU Vegas to learn about uniting product and marketing teams around shared goals and metrics. 
- [Zynga Analytics at its Peak](https://amplitude.com/blog/zynga-analytics-at-its-peak): During its peak, Zynga was a powerhouse at using data and analytics to optimize their games for virality and revenue.
- [Amplitude Chart Template Library](https://amplitude.com/templates): Amplitude has a range of templates ready to be used. Choose your template today.
- [Dr. Bart's A/B Experiment Dashboard Template](https://amplitude.com/templates/ab-experiment-dashboard-template): Dr. Bart's A/B Experiment Dashboard helps you visualize and analyze user behavior across key conversion funnels, from signup to monetization events. By tracking both primary and secondary metrics, the
- [ABM Dashboard Template](https://amplitude.com/templates/abm-dashboard): Optimize your account-based marketing strategy. Our ABM dashboard helps you track account engagement, deal progression, and revenue impact by visualizing ABM data in Amplitude.
- [Acquisition Templates](https://amplitude.com/templates/acquisition): Amplitude has a range of templates ready to be used. Choose your template today.
- [Adjust Dashboard Template](https://amplitude.com/templates/adjust-dashboard): Analyze mobile attribution and advertising performance. Our Adjust dashboard helps you track ad conversions, user acquisition, and marketing ROI by visualizing Adjust data in Amplitude.
- [Affiliate Marketing Dashboard Template](https://amplitude.com/templates/affiliate-marketing-dashboard): Optimize your affiliate marketing strategy. Our affiliate marketing dashboard helps you track referral traffic, commission payouts, and conversion rates by analyzing affiliate data in Amplitude.
- [Appsflyer Dashboard Template](https://amplitude.com/templates/appsflyer-dashboard): Optimize mobile attribution and campaign performance. Our AppsFlyer dashboard helps you track user acquisition, ad spend efficiency, and retention trends by integrating AppsFlyer data into Amplitude.
- [ARR SaaS Dashboard Template](https://amplitude.com/templates/arr-saas-dashboard): Track annual recurring revenue trends and business growth. Our ARR SaaS dashboard helps you analyze churn, expansion revenue, and retention by visualizing your subscription data in Amplitude. Identify
- [Daily Average Content Visitor Count Chart](https://amplitude.com/templates/average-daily-content-views-per-user-analysis-chart): Calculate the average count of content viewed by user per day, providing insights into user engagement and content consumption patterns. Suitable for content creators, marketers, and analysts aiming t
- [Average Daily Session Duration Chart](https://amplitude.com/templates/average-daily-session-length-analysis-chart): Calculate the average duration of user sessions each day, providing insights into daily user engagement and interaction patterns. Useful for product teams, UX designers, and analysts focusing on optim
- [Average Feature Exploration Frequency Chart](https://amplitude.com/templates/average-feature-exploration-frequency-chart): Calculate the average frequency of user interactions with a feature, providing insights into feature engagement and usage patterns. Valuable for product teams, UX designers, and analysts aiming to opt
- [Average Pages per User Analysis Chart](https://amplitude.com/templates/average-pages-per-user-analysis-chart): Calculate the average number of pages viewed per user, providing insights into user engagement and content consumption patterns. Suitable for website owners, marketers, and analysts aiming to optimize
- [Average User Session Duration Chart](https://amplitude.com/templates/average-session-length-analysis-chart): Determine the average duration of user sessions, aiding in understanding user engagement and interaction with the platform. Useful for product teams, UX designers, and analysts aiming to optimize user
- [Average Sessions per User Analysis Chart](https://amplitude.com/templates/average-sessions-per-user-analysis-chart): Calculate the average number of sessions per user, providing insights into user engagement frequency and platform usage patterns. Suitable for product teams, marketers, and analysts aiming to understa
- [AWS Dashboard Template](https://amplitude.com/templates/aws-dashboard): Monitor cloud infrastructure and application performance. Our AWS dashboard helps you track server uptime, resource usage, and system health by visualizing AWS data in Amplitude.
- [B2B Marketing Dashboard Template](https://amplitude.com/templates/b2b-marketing-dashboard): Measure the impact of your B2B marketing efforts. Our B2B marketing dashboard helps you track lead generation, campaign performance, and customer engagement by visualizing marketing data in Amplitude.
- [B2B SaaS Templates](https://amplitude.com/templates/b2b-saas): Amplitude has a range of templates ready to be used. Choose your template today.
- [B2B SaaS Metrics Dashboard Template](https://amplitude.com/templates/b2b-saas-dashboard): Elevate your B2B SaaS strategy with our focused dashboard. Track weekly sign-ups, user origins, and daily activity. Explore user roles and engagement metrics. Ideal teams in B2B SaaS looking to refine
- [User Sign-Up to Bank Connection Rate Chart](https://amplitude.com/templates/bank-connection-rate-after-signup-chart): Calculate the percentage of users who connect their bank after signing up, providing insights into feature adoption and user behavior. Suitable for product teams, marketers, and analysts tracking feat
- [Bank Connection to Money Transfer Chart](https://amplitude.com/templates/bank-connection-to-money-transfer-chart): Analyze the conversion rate of users from connecting a bank to transferring money, providing insights into feature effectiveness and user behavior. Useful for product teams, marketers, and analysts fo
- [Bigquery Dashboard Template](https://amplitude.com/templates/bigquery-dashboard): Run advanced analytics on large datasets. Our BigQuery dashboard helps you track query efficiency, data processing, and performance trends by integrating BigQuery data into Amplitude.
- [Branch Dashboard Template](https://amplitude.com/templates/branch-dashboard): Measure deep linking and mobile attribution. Our Branch dashboard helps you track user journeys, referral traffic, and conversion rates by integrating Branch data into Amplitude.
- [Brand Awareness Dashboard Template](https://amplitude.com/templates/brand-awareness-dashboard): Understand how your brand is perceived and engaged with. Our brand awareness dashboard helps you track sentiment, reach, and engagement trends by analyzing data from multiple sources in Amplitude. Mak
- [Braze Dashboard Template](https://amplitude.com/templates/braze-dashboard): Measure the effectiveness of your customer engagement campaigns. Our Braze dashboard helps you track email, push notification, and in-app messaging performance by analyzing Braze data in Amplitude.
- [Campaign Performance Dashboard Template](https://amplitude.com/templates/campaign-performance-dashboard): Optimize your marketing campaigns with real-time insights. Our campaign performance dashboard helps you track impressions, conversions, and ROI by visualizing marketing data in Amplitude. Identify whi
- [Cart Abandonment Dashboard Template](https://amplitude.com/templates/cart-abandonment-dashboard): Recover lost sales with insights into abandoned carts. Our cart abandonment dashboard helps you analyze drop-off points, user intent, and recovery strategies by visualizing e-commerce data in Amplitud
- [Channel Path Analysis Chart](https://amplitude.com/templates/channel-path-analysis-chart): Identify the most popular paths users take after joining a channel, providing insights into user engagement and interaction patterns. Useful for product teams, marketers, and analysts aiming to optimi
- [Churn Dashboard Template](https://amplitude.com/templates/churn-dashboard): Reduce churn and improve customer retention. Our churn dashboard helps you track customer attrition, engagement trends, and retention drivers by analyzing behavioral data in Amplitude. Identify risks 
- [Clevertap Dashboard Template](https://amplitude.com/templates/clevertap-dashboard): Understand mobile user engagement and retention. Our CleverTap dashboard helps you track app interactions, push notifications, and cohort trends by visualizing customer data in Amplitude.
- [Cohort Analysis Dashboard Template](https://amplitude.com/templates/cohort-analysis-dashboard): Understand user retention trends over time. Our cohort analysis dashboard helps you track engagement, churn, and reactivation rates by visualizing cohort data in Amplitude.
- [Content Marketing Dashboard Template](https://amplitude.com/templates/content-marketing-dashboard): Maximize the impact of your content strategy. Our content marketing dashboard helps you track article performance, engagement, and conversions by visualizing content data in Amplitude. Optimize your c
- [Content Viewed per User by Media Genre Chart](https://amplitude.com/templates/content-view-percentage-analysis-chart): Calculate the percentage of content viewed per user per genre, providing insights into genre preferences and content consumption patterns. Valuable for content creators, marketers, and analysts tailor
- [Conversion Rate by Channel Performance Chart](https://amplitude.com/templates/conversion-channel-performance-analysis-chart): Analyze the performance of different channels at converting users, providing insights into channel effectiveness and optimization opportunities. Suitable for marketers and analysts focusing on channel
- [Conversion Funnel Dashboard Template](https://amplitude.com/templates/conversion-funnel-dashboard): Improve conversions by analyzing user drop-offs. Our conversion funnel dashboard helps you visualize the customer journey, identify friction points, and optimize your funnel using data sent from your 
- [Conversion Rate Trend Chart](https://amplitude.com/templates/conversion-rate-trend-analysis-chart): Track changes in conversion rate over time, providing insights into trends and performance fluctuations. Ideal for product managers, analysts, and marketers aiming to monitor the effectiveness of stra
- [Conversion Rate Trend over Time Chart](https://amplitude.com/templates/conversion-rate-trend-analysis-chart-site-analytics): Track changes in conversion rate over time to assess trends and performance fluctuations. Ideal for product managers, analysts, and marketers aiming to monitor the effectiveness of strategies and camp
- [User Time to Convert Chart](https://amplitude.com/templates/conversion-time-analysis-chart): Analyze the time taken by users to convert, providing insights into conversion efficiency and user behavior. Useful for product teams, marketers, and analysts focusing on optimizing conversion process
- [Cost Acquisition Cost Dashboard Template](https://amplitude.com/templates/cost-acquisition-cost-dashboard): Track and optimize your customer acquisition costs. Our cost acquisition cost dashboard helps you measure CAC, LTV, and ROI by visualizing marketing and sales data in Amplitude.
- [CRM Dashboard Template](https://amplitude.com/templates/crm-dashboard): Gain better visibility into your customer relationships. Our CRM dashboard helps you analyze interactions, lead status, and sales performance by visualizing CRM data in Amplitude. Enhance engagement a
- [Customer Acquisition Dashboard Template](https://amplitude.com/templates/customer-acquisition-dashboard): Understand where your customers come from and how they convert. Our customer acquisition dashboard helps you track lead sources, acquisition costs, and conversion rates by visualizing your marketing a
- [Customer Lifetime Value Dashboard Template](https://amplitude.com/templates/customer-lifetime-value-dashboard): Measure the long-term value of your customers. Our customer lifetime value dashboard helps you analyze retention, purchase patterns, and revenue contributions by visualizing key lifecycle data in Ampl
- [Customer Retention Dashboard](https://amplitude.com/templates/customer-retention-dashboard): Understand and improve customer retention with data-driven insights. Our customer retention dashboard helps you track churn, engagement, and lifetime value by visualizing key retention metrics in Ampl
- [Daily Active Businesses Analysis Chart](https://amplitude.com/templates/daily-active-businesses-analysis-chart): Analyze the daily number of active businesses, enabling business owners, marketers, and analysts to gauge business engagement and platform performance.
- [Daily Active Users (DAU) Analysis Chart](https://amplitude.com/templates/daily-active-users-analysis-chart): Analyze the daily number of active users, enabling product managers, marketers, and analysts to gauge user engagement and platform performance.
- [Daily Active Users (DAU) Engagement Chart](https://amplitude.com/templates/daily-active-users-reaction-percentage-analysis-chart): Calculate the percentage of daily active users performing "React with Emoji", providing insights into feature adoption and user engagement. Valuable for product teams, marketers, and analysts tracking
- [Total Session Length per User Chart](https://amplitude.com/templates/daily-cross-session-time-analysis-chart): Analyze the total time users spend across sessions each day, providing insights into user engagement and platform stickiness. Valuable for product teams, marketers, and analysts aiming to optimize use
- [Daily Feature Discovery Chart](https://amplitude.com/templates/daily-feature-discovery-analysis-chart): Analyze the daily number of users discovering the feature, providing insights into feature visibility and user engagement. Suitable for product teams, marketers, and analysts tracking feature adoption
- [Daily New Users Analysis Chart](https://amplitude.com/templates/daily-new-users-analysis-chart): Calculate the number of new users acquired daily, aiding in understanding user acquisition and platform growth over time. Suitable for product teams, marketers, and analysts focusing on user acquisiti
- [Daily Session Count Analysis Chart](https://amplitude.com/templates/daily-session-count-analysis-chart): Analyze the daily number of user sessions, enabling product managers, marketers, and analysts to gauge user activity and platform usage patterns.
- [Daily Sessions per User Analysis Chart](https://amplitude.com/templates/daily-sessions-per-user-analysis-chart): Calculate the average number of sessions per user each day, aiding in understanding user engagement and interaction frequency. Suitable for product teams, marketers, and analysts focusing on user beha
- [Dashboard Templates](https://amplitude.com/templates/dashboards): Amplitude has a range of templates ready to be used. Choose your template today.
- [Databricks Dashboard Template](https://amplitude.com/templates/databricks-dashboard): Analyze big data and machine learning insights. Our Databricks dashboard helps you track data pipelines, model performance, and business intelligence by integrating Databricks data into Amplitude.
- [Content Viewed per User by Device Chart](https://amplitude.com/templates/device-content-view-analysis-chart): Analyze content views by device type, providing insights into device preferences and content consumption patterns. Useful for content creators, marketers, and analysts aiming to optimize content deliv
- [Users by Device Type Usage Chart](https://amplitude.com/templates/device-family-user-breakdown-analysis-chart): Analyze user distribution by device family, providing insights into device usage patterns. Suitable for product teams, developers, and analysts focusing on optimizing device compatibility and user exp
- [Digital Marketing Dashboard Template](https://amplitude.com/templates/digital-marketing-dashboard): Optimize your digital marketing efforts with data-driven insights. Our digital marketing dashboard helps you track traffic, campaign performance, and conversion trends by visualizing data from multipl
- [Growth Dashboard by Drew Teller](https://amplitude.com/templates/drew_teller_growth): The Growth Dashboard template offers a strategic overview of key metrics driving user acquisition, enabling teams to monitor and optimize their growth initiatives. It includes visualizations of metric
- [Ecommerce Dashboard Template Example](https://amplitude.com/templates/e-commerce-dashboard): Boost your e-commerce strategy with our dashboard. Track customer visits, acquisition sources, and purchase conversion. Gain insights into user behavior and compare platform conversions. Identify tren
- [eCommerce Templates](https://amplitude.com/templates/ecommerce): Amplitude has a range of templates ready to be used. Choose your template today.
- [E-commerce Core Metric Tree Dashboard by Timo Dechau](https://amplitude.com/templates/ecommerce-core-metric-tree): This E-commerce Core Metric Tree dashboard template offers a detailed view of key metrics segmented by customer types, such as new versus returning customers and VIP customers. It helps teams understa
- [E-commerce Dashboard by Glenn Vanderlinden](https://amplitude.com/templates/ecommerce-dashboard): This eCommerce Dashboard template provides a comprehensive overview of conversion rates, time to convert, and revenue, enabling teams to identify key trends and areas for improvement. It offers insigh
- [E-commerce Monetization Dashboard by Timo Dechau](https://amplitude.com/templates/ecommerce-monetization-dashboard): This dashboard offers insights into feature performance and monetization, focusing on key revenue metrics and product performance for E-commerce businesses. It provides actionable data to enhance the 
- [Email Marketing Dashboard Template](https://amplitude.com/templates/email-marketing-dashboard): Improve your email campaigns with real-time insights. Our email marketing performance dashboard helps you track open rates, click-throughs, and conversions by visualizing email engagement data in Ampl
- [Engagement Templates](https://amplitude.com/templates/engagement): Amplitude has a range of templates ready to be used. Choose your template today.
- [Event Conversion Rate Analysis Chart](https://amplitude.com/templates/event-conversion-rate-analysis-chart): Calculate the conversion rate of users to a specific event in the conversion funnel, aiding in understanding funnel efficiency and optimization opportunities. Valuable for product managers, marketers,
- [Event Conversion Time Analysis Chart](https://amplitude.com/templates/event-conversion-time-analysis-chart): Analyze the time taken by users to convert to a specific event in the conversion funnel, providing insights into user behavior and conversion journey efficiency. Useful for product teams, marketers, a
- [User Engagement Frequency Chart](https://amplitude.com/templates/event-engagement-frequency-analysis-chart): Calculate the frequency of user interactions with a specific event, providing insights into user engagement and event popularity. Suitable for product teams, marketers, and analysts aiming to optimize
- [Event Marketing Dashboard Template](https://amplitude.com/templates/event-marketing-dashboard): Measure the impact of your event marketing efforts. Our event marketing dashboard helps you track registrations, attendance, and engagement trends by visualizing event data in Amplitude.
- [Executive Dashboard Template](https://amplitude.com/templates/executive-dashboard): Get a high-level view of your business performance. Our executive dashboard helps you track key revenue, engagement, and operational metrics by visualizing data in Amplitude, giving leadership the ins
- [Facebook Ads Dashboard Template](https://amplitude.com/templates/facebook-ads-dashboard): Measure the impact of your Facebook advertising campaigns. Our Facebook Ads dashboard helps you track ad impressions, conversions, and ROAS by analyzing ad performance in Amplitude.
- [Feature Adoption Templates](https://amplitude.com/templates/feature-adoption): Amplitude has a range of templates ready to be used. Choose your template today.
- [Product Feature Adoption Dashboard Template Example](https://amplitude.com/templates/feature-adoption-dashboard): Drive product feature adoption and user engagement with our intuitive dashboard. Track daily feature discovery, user value frequency, and platform usage. Gain insights into user behavior, including ti
- [Feature Monetization Dashboard by Kyle Poyar from OpenView](https://amplitude.com/templates/feature-monetization-dashboard): Monetization improvements are the fastest path to revenue, but we rarely have access to the right data to evolve our strategy. Should we sell our new feature as an add-on or include it in an existing 
- [Feature Usage by Device Chart](https://amplitude.com/templates/feature-platform-usage-analysis-chart): Analyze the platforms used by users to experience the feature, providing insights into platform preferences and compatibility. Suitable for product teams, developers, and analysts focusing on optimizi
- [Feature Value Conversion Rate Chart](https://amplitude.com/templates/feature-value-conversion-rate-analysis-chart): Calculate the conversion rate of users from discovering the feature to getting value from it, providing insights into feature effectiveness and user satisfaction. Suitable for product teams, marketers
- [Time to Value Chart](https://amplitude.com/templates/feature-value-discovery-time-analysis-chart): Analyze the time taken by users to find value in a feature, aiding in understanding feature usability and user engagement. Suitable for product teams, UX designers, and analysts aiming to optimize fea
- [Feature Value Frequency Chart](https://amplitude.com/templates/feature-value-frequency-analysis-chart): Analyze the frequency of users getting value from the feature, providing insights into feature effectiveness and user satisfaction. Useful for product teams, marketers, and analysts aiming to optimize
- [Feature Value Return Rate Chart](https://amplitude.com/templates/feature-value-return-rate-chart): Track the rate of users returning after obtaining value from a feature, assisting product teams, UX designers, and analysts in assessing feature retention and effectiveness.
- [FinTech Templates](https://amplitude.com/templates/fintech): Amplitude has a range of templates ready to be used. Choose your template today.
- [Fintech Dashboard Template Example](https://amplitude.com/templates/fintech-dashboard): Empower your FinTech initiatives with our essential dashboard. Track weekly sign-ups, channel conversion rates, and platform usage. Dive into user behavior from bank connection to money transfer, opti
- [Time to First Purchase Analysis Chart](https://amplitude.com/templates/first-purchase-time-analysis-chart): Analyze the time taken by visitors to make their first purchase, providing insights into customer conversion efficiency and user behavior. Useful for shop owners, marketers, and analysts focusing on o
- [Fivetran Dashboard Template](https://amplitude.com/templates/fivetran-dashboard): Monitor and optimize your data pipelines. Our Fivetran dashboard helps you track data sync performance, error rates, and data ingestion trends by visualizing Fivetran data in Amplitude.
- [Funnel Analysis Templates](https://amplitude.com/templates/funnel-analysis): Amplitude has a range of templates ready to be used. Choose your template today.
- [Funnel Analysis Dashboard Template Example](https://amplitude.com/templates/funnel-analysis-dashboard): Unlock insights into your conversion funnel with our comprehensive dashboard. Track conversion rates, trends, and user behavior to optimize pathways and enhance user experiences. Ideal for product man
- [Funnel Conversion Rate Chart](https://amplitude.com/templates/funnel-conversion-rate-analysis-chart): Analyze the conversion rate of the specified funnel, providing insights into the effectiveness of the user journey. Suitable for product teams, marketers, and analysts aiming to optimize conversion pa
- [Google Ads Analytics Dashboard Template](https://amplitude.com/templates/google-ads-analytics-dashboard): Optimize your paid search strategy with Google Ads insights. Our Google Ads analytics dashboard helps you track campaign performance, keyword effectiveness, and ROI by visualizing Google Ads data in A
- [Google Ads Dashboard Template](https://amplitude.com/templates/google-ads-dashboard): Maximize your advertising performance. Our Google Ads dashboard helps you track campaign performance, conversion rates, and cost-per-click by analyzing ad data in Amplitude.
- [Growth Marketing Overview Dashboard by Ruben Lozano](https://amplitude.com/templates/growth-marketing-overview-dashboard): This dashboard template offers marketing teams and startups a comprehensive view of the customer journey, enabling quick identification of funnel bottlenecks and optimization of campaign performance. 
- [Growth Metrics Dashboard Template](https://amplitude.com/templates/growth-metrics-dashboard): Track the key metrics that drive growth. Our growth metrics dashboard helps you monitor user acquisition, retention, and revenue trends by visualizing critical growth data in Amplitude.
- [Conversion Rate by Traffic Chart](https://amplitude.com/templates/high-conversion-traffic-source-analysis-chart): Identify the traffic sources with the highest purchase conversion rates, providing insights into effective marketing channels and customer acquisition strategies. Valuable for shop owners, marketers, 
- [Hourly Site Traffic Analysis Chart](https://amplitude.com/templates/hourly-site-traffic-analysis-chart): Analyze the hourly distribution of site traffic, providing insights into peak activity periods and user behavior patterns. Suitable for website owners, marketers, and analysts optimizing content publi
- [HubSpot Dashboard Template](https://amplitude.com/templates/hubspot-dashboard): Visualize marketing, sales, and CRM data. Our HubSpot dashboard helps you track lead generation, customer lifecycle, and campaign performance by integrating HubSpot data into Amplitude.
- [Influencer Marketing Dashboard Template](https://amplitude.com/templates/influencer-marketing-dashboard): Measure the impact of your influencer campaigns. Our influencer marketing dashboard helps you track reach, engagement, and conversions from influencer collaborations by analyzing campaign data in Ampl
- [Intercom Dashboard Template](https://amplitude.com/templates/intercom-dashboard): Analyze customer conversations and support interactions. Our Intercom dashboard helps you track user engagement, response times, and customer satisfaction by visualizing Intercom data in Amplitude.
- [Feature Tracking Dashboard by John Cutler](https://amplitude.com/templates/john-cutler-feature-tracking): This dashboard template helps build a feature tracking habit by offering a clear overview of feature usage, while incorporating an event data dictionary for standardized tracking. It includes foundati
- [Klaviyo Dashboard Template](https://amplitude.com/templates/klaviyo-dashboard): Optimize email and SMS marketing performance. Our Klaviyo dashboard helps you track email open rates, revenue impact, and customer segmentation by visualizing Klaviyo data in Amplitude.
- [Lead Conversion Dashboard Template](https://amplitude.com/templates/lead-conversion-dashboard): Improve your lead-to-customer conversion rate. Our lead conversion dashboard helps you track funnel progression, conversion bottlenecks, and sales performance by visualizing CRM and marketing data in 
- [Mailchimp Dashboard Template](https://amplitude.com/templates/mailchimp-dashboard): Track and optimize your email marketing campaigns. Our Mailchimp dashboard helps you analyze email engagement, audience growth, and campaign effectiveness by visualizing Mailchimp data in Amplitude.
- [Marketing Analytics Templates](https://amplitude.com/templates/marketing-analytics): Amplitude has a range of templates ready to be used. Choose your template today.
- [Marketing Analytics Dashboard Template Example](https://amplitude.com/templates/marketing-analytics-dashboard): Optimize marketing strategies with our comprehensive dashboard. Explore key metrics such as page views, sessions per week, and average session length. Identify popular pages, track user behavior, and 
- [Marketing Attribution Dashboard Template](https://amplitude.com/templates/marketing-attribution-dashboard): Understand which channels drive the best results. Our marketing attribution dashboard helps you track customer journeys, touchpoints, and conversions by analyzing marketing attribution data in Amplitu
- [Conversion Rate by Marketing Channel Chart](https://amplitude.com/templates/marketing-channel-conversion-rate-chart): Analyze the conversion rates of different marketing channels to signups, providing insights into channel effectiveness and optimization opportunities. Useful for marketers and analysts focusing on cha
- [Marketing Channel Sign-Up Conversion Rate Chart](https://amplitude.com/templates/marketing-channel-conversion-to-signup-chart): Analyze the conversion rates of different marketing channels to signups, providing insights into channel effectiveness and optimization opportunities. Useful for marketers and analysts focusing on cha
- [Marketing Funnel Dashboard Template](https://amplitude.com/templates/marketing-funnel-dashboard): Optimize every stage of your marketing funnel. Our marketing funnel dashboard helps you track awareness, consideration, and conversion rates by visualizing marketing performance data in Amplitude.
- [Marketo Dashboard Template](https://amplitude.com/templates/marketo-dashboard): Analyze marketing automation performance. Our Marketo dashboard helps you track lead nurturing, campaign engagement, and conversion rates by integrating Marketo data into Amplitude.
- [Media Templates](https://amplitude.com/templates/media): Amplitude has a range of templates ready to be used. Choose your template today.
- [Media Industry Analytics Dashboard Template](https://amplitude.com/templates/media-dashboard): Enhance your media strategy with our robust dashboard. Track weekly sign-ups, channel conversions, and content consumption metrics. Gain insights into user behavior, including search-to-view patterns 
- [Mobile Subscription App Engagement and Retention Dashboard by Olga Berezovsky from MyFitnessPal](https://amplitude.com/templates/mobile-subscription-app-engagement-and-retention-dashboard): This dashboard provides an overview of the key metrics for a media streaming app to measure engagement and retention on the platform.
- [Moengage Dashboard Template](https://amplitude.com/templates/moengage-dashboard): Optimize customer engagement across channels. Our MoEngage dashboard helps you track push notifications, email campaigns, and in-app messages by visualizing user engagement data in Amplitude.
- [Money Transfer Frequency Chart](https://amplitude.com/templates/money-transfer-frequency-analysis-chart): Analyze the frequency of user submissions of money transfers, providing insights into transaction volume and user behavior. Valuable for product teams, marketers, and analysts focusing on transaction 
- [Money Transfer Time Analysis Chart](https://amplitude.com/templates/money-transfer-time-analysis-chart): Analyze the time taken by users to transfer money, providing insights into transaction efficiency and user behavior. Suitable for product teams, marketers, and analysts focusing on optimizing transact
- [Month over Month Page Popularity Chart](https://amplitude.com/templates/monthly-page-popularity-growth-analysis-chart): Analyze the monthly growth in popularity of pages, providing insights into emerging trends and content preferences. Useful for website owners, marketers, and analysts tracking content performance.
- [Monthly Unique Visitors Analysis Chart](https://amplitude.com/templates/monthly-unique-shop-visitors-analysis-chart): Calculate the number of unique customers who have visited the shop in the last 30 days, providing insights into shop traffic and customer engagement. Useful for shop owners, marketers, and analysts tr
- [Monthly User Retention Analysis Chart](https://amplitude.com/templates/monthly-user-retention-analysis-chart): Analyze the monthly retention rate of users who return to transfer money, providing insights into transactional user loyalty and engagement over time. Suitable for product teams, marketers, and analys
- [Mparticle Dashboard Template](https://amplitude.com/templates/mparticle-dashboard): Understand your customer data in real time. Our mParticle dashboard helps you track user interactions, identity resolution, and event tracking by visualizing customer data in Amplitude.
- [MRR SaaS Dashboard Template](https://amplitude.com/templates/mrr-saas-dashboard): Monitor your monthly recurring revenue and growth trends. Our MRR SaaS dashboard helps you track new revenue, churn, and expansion by visualizing subscription data in Amplitude.
- [N-Week User Retention Analysis Chart](https://amplitude.com/templates/n-week-user-retention-analysis-chart): Calculate the percentage of users returning after N weeks, aiding in understanding user retention and platform loyalty over time. Suitable for product managers, marketers, and analysts focusing on use
- [New Sign-Up Origin Analysis Chart](https://amplitude.com/templates/new-signup-origin-analysis-chart): Analyze the origin of new signups, providing insights into user acquisition channels and effectiveness. Useful for product teams, marketers, and analysts tailoring marketing strategies and user acquis
- [New User Channel Join Conversion Chart](https://amplitude.com/templates/new-user-channel-join-time-analysis-chart): Analyze the time taken by new users to join a channel, providing insights into user onboarding efficiency. Valuable for product teams, marketers, and analysts aiming to optimize user onboarding proces
- [New User Device Type Chart](https://amplitude.com/templates/new-user-device-analysis-chart): Analyze device usage among new users, providing insights into device preferences and adoption trends. Suitable for product teams, developers, and analysts aiming to optimize device compatibility and u
- [Unique Active User Percentage Chart](https://amplitude.com/templates/new-user-percentage-analysis-chart): Calculate the percentage of active users who are new, aiding in understanding user acquisition and platform growth. Useful for product managers, marketers, and analysts focusing on user acquisition st
- [New User Purchase Rate Analysis Chart](https://amplitude.com/templates/new-user-purchase-rate-analysis-chart): Calculate the percentage of new users making at least one purchase within 7 days, providing insights into early user conversion and acquisition effectiveness. Suitable for product teams, marketers, an
- [North Star framework Dashboard for SaaS companies](https://amplitude.com/templates/north-star-framework-dashboard-for-saas-companies): This dashboard is designed for SaaS companies aiming to systematically enhance retention by focusing on actionable metrics. It guides you to identify a North Star metric that impacts retention and the
- [OneSignal Dashboard Template](https://amplitude.com/templates/onesignal-dashboard): Optimize push notification engagement. Our OneSignal dashboard helps you track open rates, delivery rates, and audience segmentation by analyzing notification data in Amplitude.
- [Optimizely Dashboard Template](https://amplitude.com/templates/optimizely-dashboard): Analyze A/B test performance and experimentation results. Our Optimizely dashboard helps you track experiment engagement, variant performance, and conversion lift by integrating Optimizely data into A
- [Overall Conversion Rate Analysis Chart](https://amplitude.com/templates/overall-conversion-rate-analysis-chart): Calculate the overall conversion rate of users, aiding in understanding the effectiveness of conversion strategies and user engagement. Valuable for product teams, marketers, and analysts focusing on 
- [Paid Search Dashboard Template](https://amplitude.com/templates/paid-search-dashboard): Optimize your PPC strategy with paid search insights. Our paid search dashboard helps you track campaign performance, cost-per-click, and ROI by analyzing paid search data in Amplitude.
- [Converting Customer Country Chart](https://amplitude.com/templates/paying-customer-geographic-origin-analysis-chart): Analyze the geographic origin of paying customers, providing insights into customer demographics and regional sales trends. Useful for shop owners, marketers, and analysts tailoring marketing strategi
- [Platform Usage by Device Chart](https://amplitude.com/templates/platform-usage-distribution-analysis-chart): Analyze the distribution of platforms used by users, providing insights into platform preferences and compatibility. Suitable for product teams, developers, and analysts focusing on optimizing platfor
- [Platform Conversion Rate Comparison Chart](https://amplitude.com/templates/platform-wise-conversion-rate-comparison-chart): Compare conversion rates between different platforms, providing insights into platform effectiveness and user behavior. Suitable for shop owners, marketers, and analysts aiming to optimize platform-sp
- [User Behavior Funnel Chart](https://amplitude.com/templates/post-landing-user-behavior-analysis-chart): Analyze the common actions taken by users after landing on the product, providing insights into user engagement and conversion pathways. Suitable for product teams, marketers, and analysts aiming to o
- [Money Transfer User Funnel Chart](https://amplitude.com/templates/post-money-transfer-process-analysis-chart): Identify the actions taken by users after initiating the money transfer process, providing insights into user engagement and transaction completion pathways. Useful for product teams, marketers, and a
- [PPC Dashboard Template](https://amplitude.com/templates/ppc-dashboard): Optimize your paid advertising strategy with data-driven insights. Our PPC dashboard helps you track ad spend, click-through rates, conversion performance, and return on ad spend (ROAS) by visualizing
- [Items Viewed Before Purchase Chart](https://amplitude.com/templates/pre-purchase-item-view-analysis-chart): Analyze the number of items viewed by users before making a purchase, providing insights into user browsing behavior and purchase decision-making processes. Suitable for shop owners, marketers, and an
- [Pre-Purchase User Behavior Analysis Chart](https://amplitude.com/templates/pre-purchase-user-behavior-analysis-chart): Identify user actions before making a purchase, providing insights into user engagement and conversion pathways. Valuable for product teams, marketers, and analysts aiming to optimize user experiences
- [Product Analytics Dashboard Template](https://amplitude.com/templates/product-analytics-dashboard): Understand how users interact with your product. Our product analytics dashboard helps you track user behavior, feature engagement, and retention by visualizing product usage data in Amplitude.
- [Product Engagement Dashboard Template](https://amplitude.com/templates/product-engagement-dashboard): Measure how engaged your users are with your product. Our product engagement dashboard helps you track active users, session duration, and feature adoption by analyzing behavioral data in Amplitude.
- [Product Funnel Dashboard Template](https://amplitude.com/templates/product-funnel-dashboard): Analyze how users move through your product experience. Our product funnel dashboard helps you track drop-off points, activation rates, and conversion trends by visualizing product data in Amplitude.
- [Product Health Dashboard Template](https://amplitude.com/templates/product-health-dashboard): Monitor the stability and performance of your product. Our product health dashboard helps you track uptime, user-reported issues, and key performance indicators by visualizing data in Amplitude.
- [Product Analytics KPI Dashboard Template Example](https://amplitude.com/templates/product-kpi-dashboard): Maximize product impact with our essential dashboard. Monitor daily users, device types, and engagement. Analyze conversion rates, session lengths, and user retention. Ideal for product managers and a
- [Product KPIs Templates](https://amplitude.com/templates/product-kpis): Amplitude has a range of templates ready to be used. Choose your template today.
- [The Product-Led Geek Monetisation Dashboard by Ben Williams](https://amplitude.com/templates/product-led-geek-monetization-dashboard): This dashboard provides a comprehensive view of the monetisation funnel, from acquisition through conversion and revenue retention. It supports data-informed decisions on marketing spend, product deve
- [Product-Led Growth Template Dashboard by Leah Tharin](https://amplitude.com/templates/product-led-growth-dashboard): Unlock key topline metrics in this dashboard to evaluate the effectiveness of your pre-monetization strategy. Gain insights into whether your market offerings are on the right path to generating reven
- [Product Performance Dashboard Template](https://amplitude.com/templates/product-performance-dashboard): Gain insights into how your product is performing. Our product performance dashboard helps you track key metrics like engagement, adoption, and feature usage by visualizing data in Amplitude.
- [Product Revenue Dashboard Template](https://amplitude.com/templates/product-revenue-dashboard): Monitor revenue trends across your product portfolio. Our product revenue dashboard helps you track sales, customer spending, and revenue growth by visualizing key financial metrics in Amplitude.
- [Product Sales Dashboard Template](https://amplitude.com/templates/product-sales-dashboard): Analyze product sales and customer buying behavior. Our product sales dashboard helps you track revenue, transaction volume, and conversion rates by visualizing sales data in Amplitude.
- [Purchase Conversion Rate Chart](https://amplitude.com/templates/purchase-conversion-rate-analysis-chart): Calculate the conversion rate of visitors into purchasers, providing insights into shop effectiveness and customer conversion pathways. Valuable for shop owners, marketers, and analysts aiming to opti
- [Qualtrics Dashboard Template](https://amplitude.com/templates/qualtrics-dashboard): Analyze customer experience and survey data. Our Qualtrics dashboard helps you track sentiment analysis, customer feedback, and NPS trends by visualizing Qualtrics data in Amplitude.
- [Radar Dashboard Template](https://amplitude.com/templates/radar-dashboard): Track location-based engagement and user behavior. Our Radar dashboard helps you analyze geolocation data, check-ins, and movement patterns by visualizing location analytics in Amplitude.
- [User Engagement Retention Correlation Chart](https://amplitude.com/templates/reaction-user-retention-correlation-analysis-chart): Analyze the correlation between performing "React with Emoji" and user retention, providing insights into user engagement and retention strategies. Suitable for product teams, marketers, and analysts 
- [Redshift Dashboard Template](https://amplitude.com/templates/redshift-dashboard): Analyze data warehouse performance and insights. Our Redshift dashboard helps you track query execution, storage usage, and data analytics by visualizing Redshift data in Amplitude.
- [Retail Analytics Dashboard Template](https://amplitude.com/templates/retail-analytics-dashboard): Optimize your retail operations with data-driven insights. Our retail analytics dashboard helps you track sales performance, customer behavior, and inventory trends by analyzing retail data in Amplitu
- [Retention Templates](https://amplitude.com/templates/retention): Amplitude has a range of templates ready to be used. Choose your template today.
- [Returning User Percentage Analysis Chart](https://amplitude.com/templates/returning-user-percentage-analysis-chart): Calculate the percentage of active users who are returning, aiding in understanding user retention and platform loyalty. Suitable for product managers, marketers, and analysts focusing on user engagem
- [Website Traffic Retention Chart](https://amplitude.com/templates/returning-user-return-time-analysis-chart): Analyze the time taken by returning users to revisit the platform, providing insights into user behavior and engagement patterns. Valuable for product teams, marketers, and analysts aiming to optimize
- [Returning Active Web Visitor Chart](https://amplitude.com/templates/returning-web-users-percentage-analysis-chart): Calculate the percentage of active web users who are returning, aiding in understanding user retention and platform loyalty. Useful for product managers, marketers, and analysts focusing on user engag
- [Revenuecat Dashboard Template](https://amplitude.com/templates/revenuecat-dashboard): Track subscription revenue and retention with RevenueCat data. Our RevenueCat dashboard helps you analyze subscription growth, churn, and renewal trends by visualizing revenue analytics in Amplitude.
- [ROI Dashboard Template](https://amplitude.com/templates/roi-dashboard): Evaluate the effectiveness of your investments. Our ROI dashboard helps you track returns on marketing, advertising, and business initiatives by visualizing financial performance in Amplitude.
- [SaaS Metrics Dashboard Template](https://amplitude.com/templates/saas-metrics-dashboard): Track key performance indicators for your SaaS business. Our SaaS metrics dashboard helps you analyze churn, MRR, CAC, and retention trends by visualizing subscription data in Amplitude.
- [Sales Dashboard Template](https://amplitude.com/templates/sales-dashboard): Monitor sales performance and revenue trends. Our sales dashboard helps you track deal flow, pipeline velocity, and revenue growth by visualizing sales data in Amplitude.
- [Sales Forecasting Dashboard Template](https://amplitude.com/templates/sales-forecasting-dashboard): Predict future revenue and sales trends. Our sales forecasting dashboard helps you track pipeline growth, close rates, and revenue projections by analyzing historical sales data in Amplitude.
- [Sales Funnel Analytics Template](https://amplitude.com/templates/sales-funnel-analytics): Optimize your sales funnel with data-driven insights. Our sales funnel analytics dashboard helps you track lead progression, conversion rates, and sales cycle efficiency by analyzing sales data in Amp
- [Sales Pipeline Dashboard Template](https://amplitude.com/templates/sales-pipeline-dashboard): Monitor deal flow and sales progression. Our sales pipeline dashboard helps you track lead status, deal stages, and revenue projections by analyzing sales data in Amplitude.
- [Salesforce Analytics Dashboard](https://amplitude.com/templates/salesforce-dashboard): Turn your Salesforce data into actionable insights. Our Salesforce dashboard template helps you analyze lead conversions, user engagement, and pipeline trends by visualizing the data you send from Sal
- [Segment Dashboard Template](https://amplitude.com/templates/segment-dashboard): Centralize and analyze customer data from all sources. Our Segment dashboard helps you track data integrations, user interactions, and event tracking by visualizing Segment data in Amplitude.
- [Sendgrid Dashboard Template](https://amplitude.com/templates/sendgrid-dashboard): Optimize your email marketing and deliverability. Our SendGrid dashboard helps you track email open rates, click-throughs, and bounces by visualizing email engagement data in Amplitude.
- [SEO Dashboard Template](https://amplitude.com/templates/seo-dashboard): Improve your organic search performance. Our SEO dashboard helps you track rankings, traffic, and keyword performance by visualizing search engine data in Amplitude.
- [Session Engagement Templates](https://amplitude.com/templates/session-engagement): Amplitude has a range of templates ready to be used. Choose your template today.
- [Customer Session Engagement Dashboard Template Example](https://amplitude.com/templates/session-engagement-dashboard): Enhance session engagement with our focused dashboard. Track daily session counts, average session duration, and sessions per user. Analyze user session durations and distribution, along with session 
- [First User Event Analysis Chart](https://amplitude.com/templates/session-initiation-analysis-chart): Analyze how users initiate their sessions, providing insights into user behaviors and session entry points. Suitable for product teams, marketers, and analysts aiming to optimize user experiences and 
- [User Session Length Chart](https://amplitude.com/templates/session-length-analysis-chart): Determine the duration of user sessions, aiding in understanding user engagement and interaction patterns. Valuable for product teams, UX designers, and analysts focusing on optimizing user experience
- [Session Length Distribution Analysis Chart](https://amplitude.com/templates/session-length-distribution-analysis-chart): Analyze the distribution of session lengths, providing insights into user engagement patterns and session duration preferences. Useful for product teams, UX designers, and analysts focusing on optimiz
- [User Session Length by Device Chart](https://amplitude.com/templates/session-length-per-user-by-platform-chart): Determine the average session length per user by platform, providing insights into user engagement and platform experiences. Valuable for product teams, marketers, and analysts focusing on optimizing 
- [Customer Channel Attribution Chart](https://amplitude.com/templates/shop-discovery-channel-analysis-chart): Analyze how customers are discovering the store, providing insights into marketing effectiveness and customer acquisition channels. Suitable for shop owners, marketers, and analysts focusing on optimi
- [Shopify Analytics Dashboard](https://amplitude.com/templates/shopify-dashboard): Unlock powerful insights from your Shopify data. Our Shopify dashboard helps you track sales, customer behavior, and product performance by visualizing the data you send from Shopify into Amplitude. O
- [Singular Dashboard Template](https://amplitude.com/templates/singular-dashboard): Optimize your marketing attribution strategy. Our Singular dashboard helps you track customer acquisition, ad spend, and campaign performance by visualizing attribution data in Amplitude.
- [Website Page Views Analysis Chart](https://amplitude.com/templates/site-page-views-analysis-chart): Analyze the total number of page views on the site, providing insights into site traffic and content popularity. Useful for website owners, marketers, and analysts aiming to understand user engagement
- [Site Search to Content Engagement Chart](https://amplitude.com/templates/site-search-to-view-funnel-chart): Calculate the conversion rate of users from performing a search to viewing content, providing insights into search effectiveness and content engagement. Suitable for content creators, marketers, and a
- [SMB Dashboard Template](https://amplitude.com/templates/smb-dashboard): Measure business performance for small and medium businesses. Our SMB dashboard helps you track revenue, customer growth, and operational efficiency by visualizing SMB data in Amplitude.
- [Snowflake Dashboard Template](https://amplitude.com/templates/snowflake-dashboard): Gain insights from your cloud data warehouse. Our Snowflake dashboard helps you track query performance, data storage, and analytics trends by visualizing Snowflake data in Amplitude.
- [Social Media Analytics Dashboard Template](https://amplitude.com/templates/social-media-analytics-dashboard): Measure the impact of your social media efforts. Our social media analytics dashboard helps you track engagement, audience growth, and campaign performance across platforms by visualizing data in Ampl
- [Starting Event Conversion Rate Analysis Chart](https://amplitude.com/templates/starting-event-frequency-conversion-analysis-chart): Calculate the frequency of users performing the starting event before conversion, providing insights into user engagement and conversion pathways. Suitable for product teams, marketers, and analysts a
- [Startup Metrics Dashboard Template](https://amplitude.com/templates/startup-metrics-dashboard): Measure the growth and performance of your startup. Our startup metrics dashboard helps you track customer acquisition, retention, and revenue trends by visualizing key growth metrics in Amplitude.
- [Store Performance Dashboard Template](https://amplitude.com/templates/store-performance-dashboard): Optimize store operations and sales performance. Our store performance dashboard helps you track traffic, revenue, and customer behavior by analyzing retail data in Amplitude.
- [Stripe Dashboard Template](https://amplitude.com/templates/stripe-dashboard): Monitor payment transactions and revenue trends. Our Stripe dashboard helps you track payment success rates, customer subscriptions, and revenue metrics by visualizing Stripe data in Amplitude.
- [Subscription Metrics Dashboard Template](https://amplitude.com/templates/subscription-metrics-dashboard): Track subscription performance and revenue trends. Our subscription metrics dashboard helps you analyze retention, churn, and customer lifetime value by visualizing subscription data in Amplitude.
- [Team or Role Distribution Analysis Chart](https://amplitude.com/templates/team-or-role-distribution-analysis-chart): Analyze the distribution of teams or roles, providing insights into user demographics and organizational structure. Suitable for HR teams, managers, and analysts focusing on team composition and organ
- [The Trade Desk Dashboard Template](https://amplitude.com/templates/the-trade-desk-dashboard): Analyze programmatic ad performance. Our The Trade Desk dashboard helps you track ad impressions, bidding efficiency, and audience reach by visualizing ad performance in Amplitude.
- [TikTok Ads Dashboard Template](https://amplitude.com/templates/tiktok-ads-dashboard): Measure and optimize TikTok ad performance. Our TikTok Ads dashboard helps you track video engagement, conversions, and ad spend by analyzing ad performance data in Amplitude.
- [Time to First Purchase Analysis Chart](https://amplitude.com/templates/time-to-first-purchase-analysis-chart): Analyze the time taken by new users to make their first purchase, providing insights into user conversion efficiency and onboarding effectiveness. Useful for product teams, marketers, and analysts foc
- [Top Page View Percentage Analysis Chart](https://amplitude.com/templates/top-page-views-percentage-analysis-chart): Identify the pages that account for the largest percentage of all page views, providing insights into popular content and user interests. Valuable for website owners, marketers, and analysts optimizin
- [Post Viewed Web Pages Chart](https://amplitude.com/templates/top-pages-viewed-analysis-chart): Identify the most frequently visited pages over a specified time period, assisting product teams, marketers, and analysts in optimizing content and user navigation.
- [Main Topline Activation KPI Dashboard by Elena Verna](https://amplitude.com/templates/topline-activation-kpi-dashboard): Activation is taking a user from signing up to establishing a habit around your core value prop. It consists of 3 steps: set up, aha!, and habit moments and should be predictive of monetization and re
- [Trial Conversion Dashboard Template](https://amplitude.com/templates/trial-conversion-dashboard): Improve trial-to-paid conversion rates. Our trial conversion dashboard helps you track user engagement, onboarding success, and conversion metrics by analyzing trial data in Amplitude.
- [Twilio Segment Dashboard Templates](https://amplitude.com/templates/twilio-segment): Amplitude has a range of templates ready to be used. Choose your template today.
- [Twilio Segment Ecommerce Dashboard Template](https://amplitude.com/templates/twilio-segment-ecommerce-dashboard): Understand the full customer journey from landing to checkout. This dashboard shows key metrics like conversion rates, top products, abandoned cart trends, and revenue breakdowns. Ecommerce managers, 
- [Twilio Segment Fintech Dashboard Template](https://amplitude.com/templates/twilio-segment-fintech-dashboard): Track user onboarding, activity, and retention across your financial platform. This dashboard highlights metrics such as signups, onboarding dro-off, transaction behavior, and power user growth. It is
- [Twilio Segment Media Dashboard Template](https://amplitude.com/templates/twilio-segment-media-dashboard): Visualize how audiences engage with your content. This dashboard covers session duration, video plays, article views, content type comparisons, and subscription trends. Media product teams and content
- [Twilio Segment Product KPI Dashboard](https://amplitude.com/templates/twilio-segment-product-kpi-dashboard): Track core product metrics such as activation, retention, engagement, and feature adoption. This dashboard provides product managers and leadership teams with a unified view of product health, enablin
- [Twilio Segment User Activity Dashboard](https://amplitude.com/templates/twilio-segment-user-activity-dashboard): Gain a clear understanding of user interactions with your product across daily, weekly, and monthly intervals. This dashboard tracks metrics like DAU, WAU, MAU, session frequency, and core user action
- [User Activity Templates](https://amplitude.com/templates/user-activity): Amplitude has a range of templates ready to be used. Choose your template today.
- [User Activity Dashboard Template Templte](https://amplitude.com/templates/user-activity-dashboard): Gain insights into user engagement with our user activity dashboard. Track daily active users, new user counts, and session durations for your product or website. Understand user behavior with breakdo
- [User Behavior Dashboard Template](https://amplitude.com/templates/user-behavior-dashboard): Understand how users interact with your product. Our user behavior dashboard helps you track session activity, engagement trends, and navigation flows by visualizing behavioral data in Amplitude.
- [Web Traffic Country Breakdown Analysis Chart](https://amplitude.com/templates/user-country-breakdown-analysis-chart): Analyze user distribution by country, providing insights into geographic user demographics. Useful for product managers, marketers, and analysts tailoring regional strategies.
- [Users by Country Analysis Chart](https://amplitude.com/templates/user-country-breakdown-analysis-chart-user-activity-report): Analyze user distribution by country, providing insights into geographic user demographics. Valuable for product teams, marketers, and analysts tailoring regional strategies.
- [Users by Device Analysis Chart](https://amplitude.com/templates/user-device-breakdown-analysis-chart): Analyze user distribution by device, providing insights into device usage patterns. Suitable for product teams, developers, and analysts focusing on optimizing device compatibility and user experience
- [User Device Usage Analysis Chart](https://amplitude.com/templates/user-device-usage-analysis-chart): Identify the devices used by users to access the site, providing insights into device preferences and compatibility. Suitable for website owners, developers, and analysts focusing on optimizing device
- [User Engagement KPI Dashboard Template](https://amplitude.com/templates/user-engagement-kpi-dashboard): Track key engagement metrics to measure user activity. Our user engagement KPI dashboard helps you monitor active users, retention rates, and session duration by visualizing data in Amplitude.
- [Website Users by Location Chart](https://amplitude.com/templates/user-geolocation-analysis-chart): Analyze the geographic distribution of users, providing insights into user demographics and global reach. Valuable for website owners, marketers, and analysts tailoring regional strategies.
- [User Journey Dashboard Template](https://amplitude.com/templates/user-journey-dashboard): Analyze how users navigate through your product experience. Our user journey dashboard helps you track drop-offs, conversion paths, and engagement trends by visualizing behavioral data in Amplitude.
- [Web Traffic by Attributed Channel Analysis Chart](https://amplitude.com/templates/user-origin-analysis-chart): Identify the geographic regions from which users access the platform, enabling product managers, marketers, and analysts to tailor marketing strategies and optimize user acquisition efforts.
- [Common User Path Analysis Chart](https://amplitude.com/templates/user-path-analysis-chart): Identify common user pathways through the site, providing insights into user navigation patterns and popular user journeys. Suitable for website owners, marketers, and analysts aiming to optimize site
- [User Path to Ending Event Analysis Chart](https://amplitude.com/templates/user-path-to-ending-event-analysis-chart): Identify the paths users take to reach the ending event, providing insights into user navigation patterns and popular user journeys. Valuable for product teams, marketers, and analysts aiming to optim
- [Web Traffic by Device Platform Chart](https://amplitude.com/templates/user-platform-breakdown-analysis-chart): Analyze user distribution by platform, providing insights into platform preferences and usage patterns. Valuable for product managers, marketers, and analysts tailoring platform-specific strategies.
- [Users by Platform Analysis Chart](https://amplitude.com/templates/user-platform-breakdown-analysis-chart-user-activity-report): Analyze user distribution by platform, providing insights into platform preferences and usage patterns. Useful for product teams, marketers, and analysts tailoring platform-specific strategies.
- [Website Users by Platform Chart](https://amplitude.com/templates/user-platform-usage-analysis-chart): Analyze the platforms used by users to access the site, providing insights into platform preferences and compatibility. Useful for website owners, developers, and analysts tailoring platform-specific 
- [User Engagement Frequency Chart](https://amplitude.com/templates/user-reaction-frequency-analysis-chart): Analyze the frequency of user interactions with "React with Emoji", providing insights into feature engagement and popularity. Suitable for product teams, marketers, and analysts aiming to optimize fe
- [Dormant User Re-Engagement Chart](https://amplitude.com/templates/user-resurrection-rate-analysis-chart): Track the rate of dormant users re-engaging with the platform, providing insights into re-engagement strategies and platform stickiness. Valuable for product teams, marketers, and analysts aiming to o
- [User Return Time Retention Chart](https://amplitude.com/templates/user-return-time-analysis-chart): Analyze the time intervals at which users return to the platform, providing insights into user behavior and engagement patterns. Suitable for product teams, marketers, and analysts aiming to optimize 
- [User Traffic Origin Analysis Chart](https://amplitude.com/templates/user-traffic-origin-analysis-chart): Analyze the origin of user traffic, providing insights into user demographics and geographic distribution. Useful for product managers, marketers, and analysts tailoring marketing strategies and user 
- [UX Release Dashboard by Will Newton](https://amplitude.com/templates/ux-release-dashboard): This UX Release Dashboard template offers a clear view of user experience metrics, allowing teams to track the impact of new releases on usability, key impact drivers, and engagement. It provides insi
- [Web KPIs Templates](https://amplitude.com/templates/web-kpis): Amplitude has a range of templates ready to be used. Choose your template today.
- [Website Funnel Analytics Template](https://amplitude.com/templates/website-funnel-analytics): Optimize your website’s conversion funnel. Our website funnel analytics dashboard helps you track visitor behavior, drop-off points, and conversion trends by analyzing website data in Amplitude.
- [Web Analytics & KPI Dashboard Template Example](https://amplitude.com/templates/website-kpi-dashboard): Boost web performance with our concise dashboard. Track daily users, session length, and user origins. Explore popular pages, post-landing actions, and user demographics. Perfect for marketers, analys
- [Website Traffic Sources Dashboard Template](https://amplitude.com/templates/website-traffic-sources-dashboard): Understand where your website traffic comes from. Our website traffic sources dashboard helps you track referral channels, visitor behavior, and conversion rates by visualizing marketing data in Ampli
- [Weekly Business Signup Chart](https://amplitude.com/templates/weekly-business-signups-analysis-chart): Calculate the number of businesses signing up per week, aiding in understanding business acquisition and platform growth. Suitable for business owners, marketers, and analysts focusing on business acq
- [Weekly Feature Discovery Rate Chart](https://amplitude.com/templates/weekly-new-feature-discovery-rate-analysis-chart): Calculate the percentage of users finding the feature for the first time each week, providing insights into feature adoption trends and effectiveness. Valuable for product teams, marketers, and analys
- [Weekly Product Purchase Chart](https://amplitude.com/templates/weekly-purchase-volume-analysis-chart): Calculate the number of purchases made weekly, providing insights into transactional trends and shop performance. Valuable for shop owners, marketers, and analysts tracking sales performance and trend
- [Weekly Website Sessions Analysis Chart](https://amplitude.com/templates/weekly-sessions-analysis-chart): Calculate the number of sessions per week, aiding in understanding user activity and platform usage patterns over time. Suitable for product teams, marketers, and analysts focusing on user behavior an
- [Weekly User Sign-Ups Analysis Chart](https://amplitude.com/templates/weekly-user-signups-analysis-chart): Calculate the number of users signing up per week, aiding in understanding user acquisition and platform growth. Suitable for product teams, marketers, and analysts focusing on user acquisition strate
- [WooCommerce Dashboard Template](https://amplitude.com/templates/woocommerce-dashboard): Track the performance of your WooCommerce store. Our WooCommerce dashboard helps you analyze sales, customer trends, and product performance by visualizing e-commerce data in Amplitude.
- [YouTube Dashboard Template](https://amplitude.com/templates/youtube-dashboard): Measure video engagement and audience growth. Our YouTube dashboard helps you track views, watch time, and subscriber trends by visualizing YouTube analytics in Amplitude.
- [Product and Analytics Definitions, Terms, & Examples - Glossary](https://amplitude.com/glossary/terms): Learn more about product, web, and mobile analytics in Amplitude's Glossary. Get definitions and educate you and your teams on these topics. Check it out!
- [Join us for Happy Hour at Analyticon](https://amplitude.com/2024-09-17-amazon-analyticon-happy-hour): Sip, socialize, and explore how Amplitude’s insights can elevate your data strategy, empower decision-making, and drive innovation across your teams.
- [Join Our Amplitude x Snowflake Lunch & Learn](https://amplitude.com/2024-09-25-amplitude-snowflake-lunch-n-learn): Enjoy lunch and discover how Amplitude’s Snowflake Native capabilities can transform your data strategy, enhance flexibility, and streamline pipelines.
- [Atlanta Executive Dinner with Amplitude](https://amplitude.com/2024-atlanta-executive-dinner-with-amplitude): Join an Executive Roundtable with Amplitude to discuss getting the most business value from your digital analytics platform at Kevin Rathbun Steak. 
- [Executive Dinner](https://amplitude.com/2024-collision-conference-executive-dinner): Join Amplitude, MoEngage and Publicis for an exclusive Executive Dinner designed to foster collaboration and innovation among industry leaders. Connect with like-minded executives, share insights, and
- [Executive Dinner](https://amplitude.com/2024-productcon-nyc-executive-dinner): Join Amplitude, Braze, and Notable Growth for an exclusive Executive Dinner designed to foster collaboration and innovation among industry leaders. Connect with like-minded executives, share insights,
- [Join Us for an Unforgettable Day at the US Open](https://amplitude.com/2024-us-open): Join us for an unforgettable day at the US Open, where world-class tennis and exceptional networking await you. This exclusive invitation is your chance to connect with fellow executives and the Ampli
- [Amplitude at the Wells Fargo Championship](https://amplitude.com/2024-wells-fargo-invitational): Join us on the green! Amplitude cordially invites you to an exclusive day of networking and first-class entertainment at the Wells Fargo Championship.
- [Join us for the Chicago Product Club](https://amplitude.com/Chicago-Product-Club-Nov16): 11.16.22, 3:30 - 6:30 p.m. CST @ The Hoxton
- [After-Hours Jewelry Soirée](https://amplitude.com/after-hours-jewelry-soiree): Join us for a private after-hours jewelry party at Catbird San Francisco, where women come together to connect and celebrate growth (both personal and professional) in a setting that embodies timeless
- [Amplitude AI Agents Launch Virtual Event](https://amplitude.com/ai-agents-launch-online): Join us virtually to learn about Amplitude AI Agents: 24/7 experts that will change how you build products and engage your customers. 
- [Amplify](https://amplitude.com/amplify): Amplify is the #1 conference for product and product growth. Check back for more information.
- [AmpliTour | The Live Amplitude Workshop](https://amplitude.com/amplitour): Learn how to drive business outcomes with product analytics in this hands-on session for total beginners, lead by Amplitude.
- [Amplitour: Empowering Product Managers for Growth](https://amplitude.com/amplitour-summer23): Join AmpliTour, an interactive workshop series. Throughout three monthly sessions, we will delve into three pillars of product success: Acquisition, Retention, and Monetization.
- [Amplitude AI: Your Unfair Advantage](https://amplitude.com/amplitude-ai-your-unfair-advantage): Join us to see how AI agents are changing the way teams build products, with live demos from the people who built them.
- [Amplitude at Braze Forge](https://amplitude.com/amplitude-at-braze-forge): Amplitude is proud to be a sponsor of Braze Forge 2024 at The Virgin Hotels in Las Vegas, Nevada.
- [Join Amplitude at a Chicago Cubs Game](https://amplitude.com/amplitude-at-the-chicago-cubs): Join Amplitude in our executive suite at the Chicago Cubs game on June 16th!
- [Meet Amplitude at Cannes Lions 2025](https://amplitude.com/amplitude-cannes-lion-2025): From June 16 - 20, the world’s top marketers will gather in Cannes to talk about ideas, innovation, and impact. Amplitude will be there too, connecting with forward-thinking brands who want to turn th
- [Enjoy a Free Ride with Amplitude](https://amplitude.com/amplitude-free-rides): Ride in style and enjoy a free Uber or Lyft ride during Snowflake Summit in an Amplitude branded car.
- [Amplitude Growth Tour Atlanta](https://amplitude.com/amplitude-growth-tour-atlanta): Join us on June 20 for the Atlanta Growth Tour. Amplitude is bringing product, marketing, and growth professionals and stakeholders together for this invite-only event. Network with industry experts, 
- [Amplitude Growth Tour Dallas](https://amplitude.com/amplitude-growth-tour-dallas): Join us at AT&T Stadium to discover how Marketing and Product teams can unite to build powerful customer-centric digital experiences.
- [Amplitude Growth Tour Los Angeles](https://amplitude.com/amplitude-growth-tour-los-angeles): Join us on June 13 for the Los Angeles Growth Tour. Amplitude is bringing product, marketing, and growth professionals and stakeholders together for this invite-only event. Network with industry exper
- [Amplitude Growth Tour New York](https://amplitude.com/amplitude-growth-tour-new-york): Join us at NY Vintners to discover how Marketing and Product teams can unite to build powerful customer-centric digital experiences.
- [Amplitude Growth Tour San Francisco](https://amplitude.com/amplitude-growth-tour-san-francisco): Join us on June 11 for the San Francisco Growth Tour. Amplitude is bringing product, marketing, and growth professionals and stakeholders together for this invite-only event. Network with industry exp
- [Amplitude Growth Tour Seattle](https://amplitude.com/amplitude-growth-tour-seattle): Join us at Chihuly Garden and Glass to discover how Marketing and Product teams can unite to build powerful customer-centric digital experiences.
- [Amplitude Growth Tour Toronto](https://amplitude.com/amplitude-growth-tour-toronto): Join us at Steam Whistle Brewing to discover how Marketing and Product teams can unite to build powerful customer-centric digital experiences.
- [An Evening for AI Innovation with Amplitude](https://amplitude.com/an-evening-for-ai-innovation-with-amplitude): Join Amplitude for an exclusive session on how AI is fundamentally changing the way we build, measure, and scale digital products. We are excited to feature Amplitude CEO and Co-founder Spenser Skates
- [Atlanta Executive Dinner with Amplitude](https://amplitude.com/atl-exec-dinner-amplitude-fy23q3): Join Amplitude for a private dinner at Bones restaurant in Atlanta. Discuss how to get the most business value out of your digital analytics platform.
- [Join us for the Amazon Personalize & Amplitude Partnership Celebration](https://amplitude.com/awsreinventwithamplitude): 11.28.22, 8:30 p.m. PST @ TAO
- [Join Amplitude and MoEngage at the Boston Red Sox vs. Atlanta Braves Game](https://amplitude.com/boston-red-sox-v-atlanta-braves): Join Amplitude and MoEngage in our exclusive suite at the Boston Red Sox game. Enjoy an evening of baseball, concierge service, gourmet food, and top-tier networking.
- [Amplitude at Braze Forge](https://amplitude.com/braze-forge): Amplitude is proud to be a sponsor of Braze Forge 2025 at The Virgin Hotels in Las Vegas, Nevada.
- [Data Driven Decisions: Powered by Amplitude](https://amplitude.com/charlotte-night-out-with-amplitude): Join Amplitude for an evening where cutting-edge AI meets purposeful motion. Connect with fellow data leaders and engage in an engaging conversation about how Amplitude’s newest AI capabilities are re
- [Chicago Executive Dinner with Amplitude](https://amplitude.com/chi-exec-dinner-amplitude-fy23q3): Join an Executive Roundtable with Amplitude to discuss how to get the most business value out of your digital analytics platform at Gibsons Italia. 
- [Cohort 2022 SF](https://amplitude.com/cohort22sf): Join an exclusive cohort of the brightest minds in product, growth, and data to hear how the best are unlocking growth for 2023.
- [Join Amplitude at the Colorado Avalanche vs. Tampa Bay Lightning Game](https://amplitude.com/colorado-avalanche-vs-tampa-bay-lightning): Join Amplitude at Ball Arena in Denver to watch the Avalanche take on the Lightning.  
- [Cohort Community: Amplitude Analytics Crash Course](https://amplitude.com/community/amplitude-analytics-crash-course): Get more out of the data you have in Amplitude and level up your analytics skills. Learn practical techniques and insights to maximize your use of Amplitude. 🙌 
- [Cohort Community: Amplitude Crash Course](https://amplitude.com/community/amplitude-crash-course): By the end of this series, you'll have discovered important events in the taxonomy of your product and use that information to create charts for key metrics. 
- [Cohort Community: AI x Product Series](https://amplitude.com/community/events/ai-product-series): Join this series to learn how others are building products that use AI, gain confidence around the technology and working with dev teams and designers.
- [Cohort Community AMA Series](https://amplitude.com/community/events/ama-series): Each AMA, this is your chance to engage directly with a metrics-driven leader with proven results in the field. We bring in leaders who embrace growth and not afraid of failure. Bring your hard questi
- [Cohort Community North Star Metric Jam Session](https://amplitude.com/community/events/the-north-star-metric-workshops): Join a group of product and growth community members for a live practice session on the North Star Framework.
- [Fit for You. Shaped with AI: Custom Hats & Insights](https://amplitude.com/custom-hats-maufrais-austin): Join Amplitude for a truly Austin experience at Maufrais, where handcrafted style meets cutting-edge strategy.
- [Meet with Amplitude at Disney Data & Analytics Conference](https://amplitude.com/ddac-2024): Learn about Amplitude's digital analytics platform at Disney Data & Analytics Conference in Orlando.
- [Unwind & Connect: Dinner with Amplitude & Cro Metrics](https://amplitude.com/dinner-amplitude-cro-metrics): Join Amplitude and Cro Metrics for an evening of conversation and connections with leaders across marketing, product, and analytics. 
- [Dishing Out Gnocchi, Serving Up Growth](https://amplitude.com/dishing-out-gnocchi-serving-up-growth): Join Amplitude and renowned chef, Gregory Schaad-Jackson, for a hands-on gnocchi-making experience, complete with wine and engaging discussions. Don't miss the silent auction benefiting Feeding Americ
- [Upcoming Events & Webinars](https://amplitude.com/events): Find events to attend and webinars to watch, and learn from industry-leading experts about product analytics & strategy.
- [Join Amplitude at the Porsche Experience Center Los Angeles](https://amplitude.com/events-amplitude-driving-experience-la-fy23q3): Join Amplitude at the Porsche Experience Center on November 8th! You'll experience various Porsche vehicles across nearly every driving condition and surface imaginable.
- [How using Amplitude led to a 15% Lift in Sales Funnel Completion at TicketSwap](https://amplitude.com/events/15-percent-lift-in-sales-funnel-completion-at-ticketswap): Join us for an engaging webinar featuring TicketSwap's Digital Marketing Lead, Nicolas Basoalto Reyes, as he shares their journey with Amplitude.
- [The Cyprus Product Club | June 5, 2024](https://amplitude.com/events/2-the-cyprus-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts on how to use Digital Analytics to grow revenue & retain customers.
- [San Francisco Product Club - Events - Amplitude](https://amplitude.com/events/2023-san-francisco-product-club): We're bringing together all product enthusiasts in our network who currently work in product and product analytics to meet in-person, chat and learn from each other!
- [The Data Pub Quiz - Sponsored by Amplitude](https://amplitude.com/events/24q3-data-pub-quiz-berlin): Companies put together a team of up to six participants to compete for the title of Berlin’s Best Data Team.
- [The London Product Club | May 2023](https://amplitude.com/events/25-may-the-london-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts how to use Product Analytics to grow revenue & retain customers.
- [Executive Dinner with Amplitude](https://amplitude.com/events/Executive-dinner-atlanta-march23): Executive Roundtable with Amplitude's VP of Product, including dinner at famed Atlanta restaurant, Bacchanalia. Join us for an evening of discussion and networking.
- [The London Product Club | Events](https://amplitude.com/events/London_Product_Club_November17_2022): Join us for the 4th edition of the exclusive networking event in London for product, growth, data & analytics enthusiasts: The London Product Club!
- [AmpliTour Live Workshop Stockholm](https://amplitude.com/events/September6-2023-stockholm-amplitour): During this 2-hour live, in-person workshop, you will assume the role of a Product Manager in a fictitious online store and run through product analytics.
- [AI for Mobile Growth - Turning Data Into Revenue](https://amplitude.com/events/ai-for-mobile-growth): Join us for a conversation with Maxim Borisik, Product Manager at Adapty.io, as we explore how AI is helping mobile teams accelerate growth.
- [The Future of AI-Powered Product Development](https://amplitude.com/events/ai-powered-product-development): Join us as we welcome our friends from GitHub to discuss how AI is changing the product development landscape and how to navigate it.
- [AI Amplified: AI Use Cases for Product Managers](https://amplitude.com/events/ai-use-cases-for-product-managers): In this session, product coaches Raz and Ana from JustMad explore practical AI use cases across the product lifecycle — from discovery and prioritization to experimentation and iteration.  
- [How is Amplitude different from Google Analytics? A side by side comparison](https://amplitude.com/events/amp-vs-ga-webinar): Join us and learn the key differences between Google Analytics and Amplitude; you will walk away with a better understanding of Amplitude’s capabilities and how you can easily migrate from GA to Ampli
- [Amplitour - Acquisition Edition](https://amplitude.com/events/amplitour-acquisition): In this Acquisition Edition of an Amplitour, we will equip you with the knowledge and tools to attract new customers effectively through your digital product.
- [AmpliTour - AI Agents Edition](https://amplitude.com/events/amplitour-ai-agents-edition): Step into the role of a product manager and see how Amplitude AI Agents work as an extension of your team—sensing, deciding, and acting on your customer data as always-on teammates across product, gro
- [Amplitour for Marketers](https://amplitude.com/events/amplitour-for-marketers-06-13-2024): Learn how to maximize your users' lifetime value with Amplitude. Go Beyond Acquisition. Build Customers for Life.
- [AmpliTour Live Dubai](https://amplitude.com/events/amplitour-live-dubai): Join our interactive workshop and learn how Amplitude can help you build a better product. During this 90-minute live in-person workshop, you will assume the role of a Product Manager to a fictitious 
- [Digital Analytics Free Workshop](https://amplitude.com/events/amplitour-live-paris): Come learn: WHAT are users doing inside your product? WHY are users doing what they’re doing? HOW can you compel more purchases? Learn how to answer these questions at our upcoming AmpliTour, the Ampl
- [Amplitour - Monetization Edition](https://amplitude.com/events/amplitour-monetization): Dive into generating revenue from your product! Turn user behavior into revenue. 
- [AmpliTour Online: Participa en línea en un taller interactiv](https://amplitude.com/events/amplitour-online-spain): ¿Quieres construir un producto que se venda solo? Únete a nosotros en un taller interactivo en directo. En esta sesión de 60 minutos, verás cómo puedes utilizar Amplitude.
- [Register for AmpliTour: The Live Hands-On Workshop](https://amplitude.com/events/amplitour-register): In this 60-minute live workshop hosted over Zoom, you’ll run through tasks from the perspective of a product manager at a music streaming app.
- [Amplitour - Retention Edition](https://amplitude.com/events/amplitour-retention): In this Retention Edition of Amplitour, we'll explore strategies to keep your users engaged and ensure long-term satisfaction. 
- [Amplitude Digital Analytics Platform in Action](https://amplitude.com/events/amplitude-live-demos): Join us for an interactive demo! Discover how to build better products and digital experiences using Amplitude’s Digital Analytics Platform.
- [Amplitude x Leading The Product: Product-led Experimentation Paving the Way for Strategic Disruption](https://amplitude.com/events/amplitude-ltp-webinar-series-part-1-of-3-product-led-experimentation-paving-the-way-for-strategic-disruption): Join us for this insightful session for invaluable strategies & insights on how to leverage product-led experimentation to accelerate your company's growth.
- [Amplitude x Leading The Product: Leading the way in driving disruption within the Product space](https://amplitude.com/events/amplitude-ltp-webinar-series-part-2-of-3-leading-the-way-in-driving-disruption-within-the-product-space): Join us for this virtual fireside chat featuring leaders from Amplitude and Brainmates. Pick up exclusive advice and best practices for better product development and management.
- [Amplitude x Leading The Product: Disruption Through Innovation - Connecting the Full Customer Journey](https://amplitude.com/events/amplitude-ltp-webinar-series-part-3-of-3-disruption-through-innovation-connecting-the-full-customer-journey): Join us for this webinar by Adam Greco, one of the leading voices in the digital analytics industry & learn how to gain insights into the full customer journey.
- [Amplitude Made Easy: A Live Demo](https://amplitude.com/events/amplitude-made-easy-live-demo): We’re on a mission to make analytics easy for everyone. Watch our launch event to understand what informed our vision, a demo from setup to insights and action, and Q&A.
- [Amplitude Rooftop Event in Barcelona](https://amplitude.com/events/amplitude-rooftop-event-barcelona): Amplitude is bringing together its community of product and data  enthusiasts for an evening of networking and the opportunity to meet with Amplitude's CEO, Spenser Skates. 
- [Live Demo: Amplitude in Action](https://amplitude.com/events/amplitudeinaction-livedemo): Join us for an in-depth demo of Amplitude Analytics and our most widely used features!
- [Amsterdam Product Club | Events](https://amplitude.com/events/amsterdam-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts how to use Product Analytics to grow revenue & retain customers.
- [Live Demo - Analytics + Experiment](https://amplitude.com/events/analytics-experiment-live-demo): Run through a workflow from a product manager's perspective at Amplifit, a fictitious fitness chain looking to optimise customers' experience within their app and use Amplitude to empower their teams 
- [Analyze Amplitude Data](https://amplitude.com/events/analyze-amplitude-data): In partnership with Cybersyn, a data-as-a-service company, we’re excited to announce that we're publicly releasing a powerful repository of customer insights for data practioners to explore and analyz
- [Register for AmpliTour: The Live Hands-On Workshop](https://amplitude.com/events/apac-amplitour-february-15): In this 60-minute live workshop hosted over Zoom, you’ll run through tasks from the perspective of a product manager at a music streaming app.
- [Register for AmpliTour: The Live Hands-On Workshop](https://amplitude.com/events/apac-amplitour-february-28): In this 60-minute live workshop hosted over Zoom, you’ll run through tasks from the perspective of a product manager at a music streaming app.
- [Register for AmpliTour: The Live Hands-On Workshop](https://amplitude.com/events/apac-amplitour-mar-15): In this 60-minute live workshop hosted over Zoom, you’ll run through tasks from the perspective of a product manager at a music streaming app.
- [Practical PLG Series - Session 2 - Activation Tactics Unleashed](https://amplitude.com/events/apj-activation-tactics-unleashed): Learn the Art of Activation with Raz and Ana in our "Activation Tactics Unleashed" webinar. Register now! #ActivationWebinar #UserEngagement
- [The Art of Experimentation, Explained](https://amplitude.com/events/apj-art-of-experimentation): Master the art of experimentation in Product & Marketing. Learn how to optimize growth with proven strategies in our upcoming webinar. Join us on Oct 30!
- [Practical PLG Series - Session 2 - Activation Tactics Unleashed](https://amplitude.com/events/apj-boosting-retention): Retention is the compass for product managers. Discover how to boost your product's retention with insights from renowned product coaches, Raz and Ana from Just Mad. Don't miss this chance to fuel you
- [Webinar - Conversion Path Optimization: Retail & E-commerce Strategies](https://amplitude.com/events/apj-conversion-path-optimization-webinar): Learn how to increase 'add to cart' to 'finalize purchase' with Raz and Ana in our "Conversion Path Optimization" webinar on May 22. Register now! #ConversionPathWebinar #UserEngagement #OnlineRetailS
- [How to Build a Culture of Experimentation](https://amplitude.com/events/apj-culture-of-experimentation): Join Saleem Malkana, Executive in Residence at Reforge, to hear about his experience building product teams that deliver innovation – not just another feature. 
- [Data-Informed Actions: Leverage Insights to Make Product Decisions](https://amplitude.com/events/apj-data-informed-actions): This webinar transforms insights into actionable strategies that drive impactful product decisions. We’ll turn insights into concrete actions that propel your product forward.
- [Deliver Personalized Experiences at Scale](https://amplitude.com/events/apj-deliver-personalization-at-scale): Experts from AWS, Slalom, and Amplitude are teaming up to share how easy it is to make personalization work for your team.
- [Designing High-Impact Experiments: Insights from 20,000 A/B Tests](https://amplitude.com/events/apj-designing-high-impact-experiments): We're sharing insights from over 20,000 A/B tests, including the most common mistakes made when running experiments and what the most effective experiments all had in common.
- [Driving Growth with Digital Intelligence featuring Forrester](https://amplitude.com/events/apj-driving-growth-with-digital-intelligence): Amplitude Evangelist Adam Greco and guest speaker Forrester Principal Analyst Brandon Purcell will host a discussion covering an overview of digital intelligence technologies.
- [Amplitude Experiment Live Demo](https://amplitude.com/events/apj-experiment-live-demo): During this demo, we’ll run through a workflow from the perspective of a product manager at Amplifit, a fictitious fitness chain. They are looking to optimise the customer experience within their app 
- [Learn From Every Release: The Key to Unlock Product Innovation in 2024](https://amplitude.com/events/apj-experimentation-learn-from-every-release): In this fireside chat, special guest Chris Condo, Principal Analyst at Forrester, will share the trends and challenges poised to shape the upcoming year. Then, we’ll explore how taking advantage of ex
- [Beyond Legacy: The Future of Digital Analytics with Amplitude](https://amplitude.com/events/apj-future-of-digital-analytics): Join us to explore how Gen AI is transforming B2B and B2C product innovation. Get insights into best practices, real-world use cases, and an AI-driven product showcase from Amplitude.
- [참여를 이끌어내는 디지털 제품 만들기 :TVING에서 경험한 GA4와 Amplitude](https://amplitude.com/events/apj-ga-vs-amplitude-kr): 이번 웨비나에서는, GA4를 사용 중인 고객사에서 Amplitude 도입을 고려하게되는 이유와, 과정, 그리고 그 성과를 TVING의 실제 사례를 통해 공유 드리려고 합니다.
- [Gen AI for Product Managers: Elevating Customer Experiences with AI](https://amplitude.com/events/apj-gen-ai-for-pms): Discover how Gen AI empowers B2B and B2C products with personalized experiences and workflow optimization. Register for insights and real-world case studies!
- [Growth Hacks Revealed: Strategies to Boost Your User Base](https://amplitude.com/events/apj-growth-hacks-revealed): Our marketing and product teams are breaking down how they use Amplitude to supercharge the customer journey, from acquisition to activation.
- [Growth Stack Consolidation: Reduce Costs, Increase Performance](https://amplitude.com/events/apj-growth-stack-consolidation-reduce-costs-increase-performance): Director of PM Patrick Thompson, and Head of Solutions Consulting, Brian Ivanovick discuss how to assemble a growth stack to minimize costs and increase performance.
- [Getting Customers Hooked to Your Product ft. Nir Eyal](https://amplitude.com/events/apj-hooked-model-with-nir): Register for this workshop, featuring Nir Eyal as well as experts from Amplitude sharing their knowledge about how to apply the Hooked model to your product for driving engagement, retention and growt
- [Humanising Digital Experiences - Bridging Technology and Empathy for Better Customer Experiences](https://amplitude.com/events/apj-humanising-digital-experiences): Learn how to humanize digital experiences in our upcoming webinar. Join industry experts to explore strategies for creating seamless, customer-centered journeys.
- [AmpliTour: 라이브 핸즈온 워크샵	](https://amplitude.com/events/apj-kr-amplitour): 이번 워크샵을 통해 이커머스 서비스의 제품관리자 관점에서 앰플리튜드를 활용한 리텐션 대시보드 작성을 실습하실 수 있습니다.  
- [AmpliTour: 라이브 핸즈온 워크샵](https://amplitude.com/events/apj-kr-amplitour-july): 이번 워크샵을 통해 이커머스 서비스의 제품관리자 관점에서 앰플리튜드를 활용한 리텐션 대시보드 작성을 실습하실 수 있습니다. 
- [AmpliTour: 라이브 핸즈온 워크숍](https://amplitude.com/events/apj-kr-amplitour-mar-6): 1시간 동안 진행되는 이 실시간 오프라인 워크숍에서, 여러분은 가상의 온라인 매장에서 제품 관리자의 역할을 맡고, 제품 분석을 실행하게 됩니다.
- [AmpliTour: 라이브 핸즈온 워크샵](https://amplitude.com/events/apj-kr-amplitour-may): 이번 워크샵을 통해 이커머스 서비스의 제품관리자 관점에서 앰플리튜드를 활용한 리텐션 대시보드 작성을 실습하실 수 있습니다. 
- [Session Replay Demo](https://amplitude.com/events/apj-live-demo-session-replay-in-action): Join us for an interactive demo of Session Replay, where we will discover how to combine quantitative and qualitative insights in Amplitude.
- [Mastering Digital Transformation: A Blueprint to drive Innovation at Scale](https://amplitude.com/events/apj-mastering-digital-transformation): Master digital transformation! Join Raz & Ana from Just Mad to discover strategies & case studies that accelerate innovation in regulated industries.
- [Maximize Monetization: Media & Entertainment's Path from Free to Paid](https://amplitude.com/events/apj-maximize-monetization-m-and-e): Join us as we team up with the experts at JustMad, Ana Oarga and Raz Burciu, to take you through proven techniques for unlocking new revenue streams in Media. 
- [North Star Workshop Lite: A Hands-On Experience with John Cutler](https://amplitude.com/events/apj-north-star-workshop): If you have never run a North Star workshop, you’ll get a taste of this, and if you are more experienced, this will give you the actionable hacks to get it on the right track.  
- [Best Practices for Personalization in Finserv](https://amplitude.com/events/apj-personalization-in-finserv): Join our Financial Services experts to learn more about best practices for personalizing finserv digital experiences. 
- [Practical PLG Series - Session 1 - PLG: A Real-World Case Study](https://amplitude.com/events/apj-plg-a-case-study): Learn the art of PLG from experts Raz and Ana at our Practical PLG Series webinar on Oct 19. Register now! #PLG #Webinar
- [Practical PLG: A Real-World Case Study ft. BrowserStack](https://amplitude.com/events/apj-plg-case-study): Learn the art of PLG from experts Raz and Ana at our Practical PLG Series webinar. Register now! #PLG #Webinar
- [Practical PLG: A Real-World Case Study](https://amplitude.com/events/apj-practical-plg-webinar-feb-2025): Learn the art of PLG from experts Raz and Ana at our Practical PLG Series webinar. Register now! #PLG #Webinar
- [Driving Growth with Product-led Experimentation](https://amplitude.com/events/apj-product-led-experimentation-june): Experimentation is key to growing your business and increasing loyalty. This session will give you the opportunity to learn how Amplitude Experiment can help your team. 
- [Driving Growth with Product-led Experimentation](https://amplitude.com/events/apj-product-led-experimentation-may): Experimentation is key to growing your business and increasing loyalty. This session will give you the opportunity to learn how Amplitude Experiment can help your team. 
- [Unlocking Sustainable Growth with Product-Led Retention Strategies](https://amplitude.com/events/apj-product-led-retention-strategies): Join us and learn the power of PLG and retention strategies for your business!
- [How Product and Marketing Teams Can Drive Success Together](https://amplitude.com/events/apj-product-marketing-collaboration-for-product-success): Boost collaboration between Product & Marketing! Learn key strategies, real-world success stories, and actionable insights in this expert-led webinar.
- [A Realistic Look at PLG in 2023: Insights and Strategies to Drive Growth](https://amplitude.com/events/apj-realistic-look-at-plg): Join us for a realistic perspective on the future of Product Led Growth (PLG) in 2023. Our webinar will explore key trends and insights to help you stay ahead of the game.
- [Seamless Digital Experiences: Balancing Metrics, User Delight and Business Goals](https://amplitude.com/events/apj-seamless-digital-experiences): Join us for actionable insights and strategies on delivering seamless digital experiences that delight users and meet business goals.
- [FY23Q1 - APJ - Webinar - Fireside Chat: Unleashing Business Value with Data-Driven Insights](https://amplitude.com/events/apj-unleashing-business-value-with-data-driven-insights): Join Amplitude VP Product, Somer Simpson, and guest speaker Alexander Magnusson, Manager of Data Analytics at Brainly, for a virtual fireside chat. 
- [Workshop: The Product Growth Compass - an effective growth calibration framework for product teams](https://amplitude.com/events/april11-zurich-product-growth-workshop): A two-hour hands-on working session with product Coaches Ana and Raz from Just Mad. Learn how to build a product model, simulate growth scenarios, and make better decisions using data.
- [Amplitude User Group Meetup Munich | April 9, 2024](https://amplitude.com/events/april9-munich-amplitude-user-group-meetup): See how others in Munich are using Amplitude, share best practices, and get hands on help and tips on how to do new things in the product. 
- [The Art of Experimentation, Explained](https://amplitude.com/events/art-of-experimentation-explained): Ana and Raz of Just Mad will walk you through the end-to-end process of running successful experiments, showcasing how to leverage experimentation to drive high-impact outcomes.
- [Audiences Demo](https://amplitude.com/events/audiences-demo): Run through a 15 min workflow from a product manager's perspective at Amplifit, our fictitious fitness brand, followed by 15 min Q&A.
- [Audiences Live Demo](https://amplitude.com/events/audiences-live-demo): Run through a 15 min workflow from a product manager's perspective at Amplifit, a fictitious fitness brand, followed by 15 min Q&A.
- [The Singapore Product Club | August 2023 | Events](https://amplitude.com/events/aug-2023-singapore-product-club): Register for an evening of digital product conversation with your peers, and hear from industry experts on how to use Product Analytics to drive business growth.
- [Amplitude Power Hour - Events - Austin](https://amplitude.com/events/austin-2023-powerhour): Hear from customers and partners about their experience with Amplitude over light bites and craft cocktails all while networking and problem solving.  
- [Bangalore Product Club | September 2024 | Events](https://amplitude.com/events/bangalore-product-club-sep-2024): Exchange ideas with fellow product & digital leaders over food & drinks with a view, as we explore strategies to leverage your data to build customers for life.
- [Berlin Product Club | Events](https://amplitude.com/events/berlin-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts how to use Product Analytics to grow revenue & retain customers.
- [Breakfast of Champions London | Breakfast for product, data and marketing teams with Amplitude's CPO Francois Arjenstat](https://amplitude.com/events/breakfast-of-champions-london): Join us for a morning networking session over breakfast for product teams in London with Francois Ajenstat, an internationally renowned product expert and Amplitude's Chief Product Officer.
- [Bridging the Knowledge Gap Between Product and Analytics ](https://amplitude.com/events/bridging-the-knowledge-gap): Join this session as we discuss what we are working on at Amplitude to make it easier than ever to realize the value and close the knowledge gap in your organization. 
- [Build Better Products with Smarter Analytics](https://amplitude.com/events/build-better-products-with-smarter-analytics): Join us for a webinar with Przemek Misior, Senior Enterprise Account Executive at Amplitude, and Alexander Magnusson, CEO of Magnusson Analytica, as they demonstrate how to get immediate value from yo
- [Building a Culture of Experimentation at TickX](https://amplitude.com/events/building-a-culture-of-experimentation-at-tickx): Join us as we delve into the success story of TickX, a UK-based company that enables producers and live entertainment organizers to sell directly to their customers, and explore how they built a thriv
- [Chicago Product Club - Events - Amplitude](https://amplitude.com/events/chicago-2023-product-club): We're bringing together all product enthusiasts in our network who currently work in product and product analytics to meet in-person, chat and (hopefully) learn from each other!
- [9월 Coffee Chat: 마케터와 데이터 엔지니어가 털어놓는 A/B테스트 뒷이야기](https://amplitude.com/events/coffee-chat-korea-september): 마케팅팀과 데이터팀이 함께 만들어가는 실험 문화, 그 속에서 벌어지는 진짜 이야기들을 들어보세요. "또 데이터 달라고요?"부터 시작해서 두 팀이 협업으로 만들어낸 놀라운 실험 결과까지, 현업 실무진이 털어놓는 솔직한 경험담과 Amplitude 활용 노하우를 공유합니다.  
- [Coffee Chat con Sorgenia](https://amplitude.com/events/coffee-chat-sorgenia): Únete a nosotros para un Product Coffee Chat con Fran Marquez, Product Manager de Sorgenia.
- [January Coffee Chat | All Onboard! Expert Insights for Improving Product Adoption](https://amplitude.com/events/coffeechat-01-28-25): Kick off the new year with a conversation on improving product adoption and customer onboarding with Ramli John, author of the book Product-Led Onboarding.
- [February Coffee Chat | The Future is Now – Why AI is No Longer Optional](https://amplitude.com/events/coffeechat-02-20-25): Join us as we welcome our guest, Amanda Hamilton, Senior Director of Platform Operations at McClatchy, for a conversation on the importance of AI in data and advice to those looking to implement AI.
- [March Coffee Chat | Product Disruption and the Path to Market Leadership](https://amplitude.com/events/coffeechat-03-20-25): Join us as we welcome our guest, James, Director of Product Management at Amplitude (and Co-founder of CommandAI), for a conversation on how to create a product that disrupts categories instead of cre
- [April Coffee Chat | Brewing Success: Experimenting with Product Activation](https://amplitude.com/events/coffeechat-04-24-25): Join us as we welcome Greg Stoutenburg, Product-Led Growth Manager at FlowFuse, for a conversation on data-driven experimentation strategies to improve product activation.
- [May Coffee Chat | Future-Proofing Your Data Strategy](https://amplitude.com/events/coffeechat-05-15-25A): Join us as we welcome our guest, Carolyn Feibleman, Principal Product Manager at Amplitude, for a conversation on common data challenges and best practices.
- [May Coffee Chat | Future-Proofing Your Data Strategy](https://amplitude.com/events/coffeechat-05-15-25B): Join us as we welcome our guest, Carolyn Feibleman, Principal Product Manager at Amplitude, for a conversation on common data challenges and best practices
- [July Coffee Chat | Fueling Growth: CRO Tactics that Brew Results](https://amplitude.com/events/coffeechat-07-17-25A): Join us for our July Coffee Chat with our guest Collin Trudan, Associate Director of Experience Optimization at Cardinal Path, for a conversation on conversion rate optimization advice and best practi
- [July Coffee Chat | Fueling Growth: CRO Tactics that Brew Results](https://amplitude.com/events/coffeechat-07-17-25B): Join us for our July Coffee Chat with our guest Collin Trudan, Associate Director of Experience Optimization at Cardinal Path, for a conversation on conversion rate optimization advice and best practi
- [August Coffee Chat | Beyond the Funnel: Brewing Better Products Through Design](https://amplitude.com/events/coffeechat-08-28-25): Join us as we welcome our guest, Harrison Wheeler, former Director of Product Design at LinkedIn and host of the Technically Speaking podcast, for a conversation on the importance of Product Design an
- [September Coffee Chat | Unify Teams Through Composable Data](https://amplitude.com/events/coffeechat-09-18-25): Join us as we welcome our guests, Ted Sfikas and Jim Kultgen, Field CTO and Product Evangelist, at Amplitude, to discuss the importance data composability and how it helps makes teams more efficient a
- [October Coffee Chat | From SEO to AEO: How AI is Changing Search for Marketers](https://amplitude.com/events/coffeechat-10-16-25): Join us as we welcome our guest, Chris Tam, Senior Growth Marketing Manager – SEO at Amplitude, to discuss the changing search landscape and how to ensure your brand isn’t getting left behind with the
- [A Critical Look at How Organizations Select Digital Analytics Products](https://amplitude.com/events/coffeechat-April2023): This chat will be highlighting key learnings and observations from Amplitude's Adam Greco on how to make the best software investment decisions. 
- [Helping Data Leaders Optimize, Secure and Scale Analytics Data Strategy.  ](https://amplitude.com/events/coffeechat-February2023): Join Amplitude's VP of Product, Somer Simpson, to dive deeper into data leaders as she shares her what she’s learned by talking with them, working with them and building for them.
- [June Coffee Chat | Prioritizing Product Development for Your Customers ](https://amplitude.com/events/coffeechat-June2023): Join Gabe Galarza and Michelle Lee, Senior Product Manager at Amplitude, for an enlightening coffee chat session as they delve into customer-centric product development. 
- [How you can turn your digital data into part of your growth strategy, and why now is the time to do it](https://amplitude.com/events/coffeechat-March2023): During our chat we will dive into how the cloud plays a big part in optimizing spend, collection and availability of this data.  
- [May Coffee Chat | So You Want to Start Experimenting…Now What?](https://amplitude.com/events/coffeechat-May2023): Coffee Chat's new host, Gabriel Galarza will be discussing experimentation with guest Amish Patel, Training Manager at Amplitude. 
- [April Coffee Chat: Is Your Digital Analytics Function a Cost Center or a Profit Center?](https://amplitude.com/events/coffeechat-april-25): Join Adam Greco as he unveils the truth behind analytics as a cost center versus a dynamic profit engine. 
- [August Coffee Chat | From Data to Goldmine: Predict Customer Behavior Like a Pro](https://amplitude.com/events/coffeechat-august-15): Discover how to transform your customer journey into a goldmine of growth. In this session, we'll dive deep into the art and science of customer journey mapping, revealing how behavioral analytics can
- [August Coffee Chat | Foundation for Experience Activation: How to be Goal Focused & Problem Driven](https://amplitude.com/events/coffeechat-august23): Join Gabe Galarza and co-founder of Zilker Trail, Jared Bauer, as they provide a step-by-step process of developing a clear customer experience for your product's users.
- [December Coffee Chat | From Data to Design: Shaping Product Strategy Through User Behavior](https://amplitude.com/events/coffeechat-december-12): In our final Coffee Chat of the year, UX designers and product teams can hear how to harness the power of user insights to drive feature developments. Raven Moore, an expert in Human-Computer Interact
- [December Coffee Chat: Go Beyond Acquisition— Tying Value Metrics to Your Retention Strategies](https://amplitude.com/events/coffeechat-december14): In our last Coffee Chat of the year, let's discuss elevating your retention game in 2024! Industry expert and Global Head of Value at Amplitude, Marchelle Varamini will continue with Part 3 of our Val
- [February Coffee Chat: Positioning Product Analytics to Your Data & Analytics Teams](https://amplitude.com/events/coffeechat-february-22): Are you looking to harness the full potential of product analytics within your data and analytics teams? Join our February Coffee Chat to revolutionize your team's capabilities!
- [January Coffee Chat: Entice, Engage, Upgrade: How to Drive More Revenue Through Your Digital Products](https://amplitude.com/events/coffeechat-january18): Let’s kick off the new year by bringing in the 💰! Join us for Part 4 of our Value Series, where we will dive into monetization, the ultimate goal. 
- [Building a Center of Excellence: The Education Pillar | Events](https://amplitude.com/events/coffeechat-january2023): Amplitude's Head of Customer Education will be discussing how her team has made learning the platform accessible and developed a world class education program.
- [July Coffee Chat | Elevating Product Management with the North Star Framework](https://amplitude.com/events/coffeechat-july-25): Are you a product manager, designer, or developer looking to provide a more focused approach to product development at your company?   Join Audrey Xu, Amplitude's Global Solutions Architect, in this m
- [June Coffee Chat: Data to Decisions— How to Operationalize Dashboards, Reports, and Stories](https://amplitude.com/events/coffeechat-june-27): Ever wondered how to transform raw data into actionable insights to propel your business forward? Join us for our next Coffee Chat with Matthew Carmean from BlastX Consulting  as we dive into the art 
- [March Coffee Chat: Unlocking the Total Economic Impact™ of Product Analytics](https://amplitude.com/events/coffeechat-march-21): Join us for our March Coffee Chat where we'll explore the Total Economic Impact™ Calculator, a tool designed to calculate the ROI of using product analytics.   Discover how this powered-by-Forrester c
- [Building a Center of Excellence: The Data Governance Pillar | Events](https://amplitude.com/events/coffeechat-november): Join Ganit Bar-Dor, Amplitude's Senior Customer Success Architect, and Rachel Herrera on November 17th for this month's session, where we'll be discussing data governance!
- [November Coffee Chat | Conversion Unlocked: Optimizing Your Customer Journey with Experimentation](https://amplitude.com/events/coffeechat-november-21): Mark your calendars and grab your favorite brew—it's time for the next installment of our Coffee Chat Series! This month's session is all about unlocking the secret to driving conversions through stra
- [Coffee Chat: Value Series | Winning Strategies to Prove ROI of Acquisition Initiatives](https://amplitude.com/events/coffeechat-november16): Do you need to build internal credibility and buy-in for your customer acquisition efforts? Join this month's Coffee Chat! Continuing our value series, guest, Marchelle Varamini, Global Head of Value 
- [October Coffee Chat | Balancing Data Governance and Agility with Autocapture](https://amplitude.com/events/coffeechat-october-30): As a data analytics leader, you know the challenges of balancing comprehensive data collection with efficient resource allocation.  Join us for a discussion on Amplitude's new Autocapture launch. We’l
- [October Coffee Chat | Transforming Customer Behavior into Business Value](https://amplitude.com/events/coffeechat-october19): Join this month's chat to derive and articulate business value for your core use cases for Acquisition, Monetization, and Retention of your customer base.  Explore the journey of expanding your Amplit
- [September Coffee Chat | Maximizing Efficiency: The Case for Platform Consolidation](https://amplitude.com/events/coffeechat-september-26): In the fast-paced world of tech, companies are on a quest to consolidate their tech stacks, slashing costs while boosting efficiency. But with heavy investments in customer data platforms (CDPs), anal
- [September Coffee Chat | Marketing Analytics Unraveled: From Steering Dashboards to Self-Service Insights](https://amplitude.com/events/coffeechat-september23): Join Gabe Galarza and McGaw.io to unlock the secrets of a full marketing analytics stack and discover the analytics pyramid.
- [May Coffee Chat (Test)](https://amplitude.com/events/coffeechat-test-ku-form): Join us as we welcome Greg Stoutenburg, Product-Led Growth Manager at FlowFuse, for a conversation on data-driven experimentation strategies to improve product activation.
- [Cracking the code: What the most mature digital organizations get right](https://amplitude.com/events/cracking-the-code-what-the-most-mature-digital-organizations-get-right): The gap between good and great digital experiences isn’t talent or tools—it’s action. High-performing digital teams translate insight into impact, driving measurable growth through experimentation, AI
- [North Star Workshop Lite: A Hands-On Experience with John Cutler](https://amplitude.com/events/cutler-workshop): If you have never run a North Star workshop, you’ll get a taste of this, and if you are more experienced, this will give you the actionable hacks to get it on the right track.  
- [Lockdown Your Data, Unlock Your Insights: A Technical Deep Dive into Mastering Data Access and Eliminating Data Drift](https://amplitude.com/events/dac-mutability-deepdive): Learn how Amplitude transforms your data from a challenge into a competitive advantage with our latest innovations including Data Access Controls and Data Mutability.
- [Data-Driven Experimentation: How Algolia Enhanced Their Product Strategy with Amplitude](https://amplitude.com/events/data-driven-experimentation-webinar-with-algolia): Join us for an engaging webinar featuring Algolia's senior engineering manager, Praagya Joshi, as he shares how their Product & Engineering teams have harnessed the power of Amplitude to elevate their
- [Data to Decisions Series - Session 1 : Data Foundations: Finding the metrics that matter](https://amplitude.com/events/data-to-decisions/apj-session1-data-foundations): Unlock key metrics for product success with KPI Trees & Metric Maps. Join our webinar on July 31 with experts Raz & Ana from Just Mad. Register now!
- [Data to Decisions Series - Session 2 : Data Foundations: Insightful Analytics: Telling meaningful stories with data](https://amplitude.com/events/data-to-decisions/apj-session2-insightful-analytics): Learn to tell meaningful stories with data. Join us on Aug 21 for our webinar on Insightful Analytics. Register now!
- [Data to Decisions - Session 3 : Data-Informed Actions: Leverage insights to make product decisions](https://amplitude.com/events/data-to-decisions/apj-session3-data-informed-actions): Unlock actionable strategies from data insights. Join experts in our final “Data to Decision Series” session. Register now to drive impactful product decisions.
- [Deliver Impact with Every Release](https://amplitude.com/events/deliver-impact-with-every-release): VP of Engineering at MySwimPro, Nick Newell, will share how their team harnesses a unified approach to analytics, feature management, and experimentation to boost its average revenue per user. 
- [Deliver Personalized Experiences at Scale](https://amplitude.com/events/deliver-personalized-experiences-at-scale): Experts from AWS, Slalom, and Amplitude are teaming up to share how easy it is to make personalization work for your team.
- [FY23Q3 - EMEA South - Paris Summer Event (Jul 20)](https://amplitude.com/events/design-like-a-scientist-paris): We are bringing together all product enthusiasts in our network in product, data and analytics so you can meet in person, chat, and learn from each other.
- [Designing Engaging Digital Experiences with AI](https://amplitude.com/events/designing-engaging-digital-experiences-with-ai): In this webinar, we’ll be taking an in-depth look at designing engagement strategies that delight users and drive sustainable growth. Learn how to balance personalization, trust, and business impact i
- [Designing High-Impact Experiments: Insights from 20,000 A/B Tests](https://amplitude.com/events/designing-high-impact-experiments): We're sharing insights from over 20,000 A/B tests, including the most common mistakes made when running experiments and what the most effective experiments all had in common.
- [Digital Coffee Chat con Domestika](https://amplitude.com/events/digital-coffee-chat-con-domestika): Únete a nosotros para un Digital Coffee Chat con Iago Novoa Zarauza, Head of Data en Domestika. 
- [AI Amplified: Digital Experience Strategy with AI](https://amplitude.com/events/digital-experience-strategy-with-ai): Product coaches Raz and Ana from Just Mad explore how to move beyond the hype and use AI to amplify user value, accelerate decision-making, and drive measurable growth.
- [Digital Leaders Breakfast Berlin: Shaping the Future of Product](https://amplitude.com/events/digital-leaders-breakfast-berlin): Engage with fellow product, data, and analytics leaders to share experiences, exchange best practices, and strengthen your professional network in a relaxed setting. 
- [FY25Q2 - APJ - Executive Roundtable with Spenser](https://amplitude.com/events/digital-leaders-breakfast-korea-may): 앰플리튜드(Amplitude)의 CEO 스펜서 스케이츠(Spenser Skates)와 함께 마케팅 및 디지털 리더 동료들과 함께, 정적이고 획일적인 캠페인에서 전환율을 높이는 역동적이고 데이터 기반 경험으로 진화하는 방법을 알아보세요.
- [Driving Growth with Product-led Experimentation](https://amplitude.com/events/driving-growth-product-led-experimentation): Experimentation is key to growing your business and increasing loyalty. This session will give you the opportunity to learn how Amplitude Experiment can help your team. 
- [Driving Growth with Digital Intelligence featuring Forrester](https://amplitude.com/events/driving-growth-with-digital-intelligence): Amplitude Evangelist Adam Greco and guest speaker Forrester Principal Analyst Brandon Purcell will host a discussion covering an overview of digital intelligence technologies.
- [Driving Growth with Product-led Experimentation](https://amplitude.com/events/driving-growth-with-product-led-experimentation-may): Experimentation is key to growing your business and increasing loyalty. This session will give you the opportunity to learn how Amplitude Experiment can help your team. 
- [Practical PLG Series - Activation Tactics Unleashed](https://amplitude.com/events/emea-activation-tactics-unleashed): Learn the Art of Activation with Raz and Ana in our "Activation Tactics Unleashed" webinar on April 23. Register now! #ActivationWebinar #UserEngagement
- [Practical PLG Series - Activation Tactics Unleashed](https://amplitude.com/events/emea-boosting-retention): Retention is the compass for product managers. Discover how to boost your product's retention with insights from renowned product coaches, Raz and Ana from Just Mad. Don't miss this chance to fuel you
- [Digital Coffee Chat con Coverflex](https://amplitude.com/events/emea-coffee-chat-with-coverflex): Vieni a scoprire come Rosario Marrazzo, Product Manager di Coverflex, utilizza i dati per creare strategie di grande impatto.
- [Digital Coffee Chat with Foodvisor](https://amplitude.com/events/emea-coffee-chat-with-foodvisor): Venez découvrir comment Charles Boes, CEO de Foodvisor utilise la data pour créer des stratégies impactantes.
- [Digital Coffee Chat: From Guesswork to Growth - How to Build a Data-Informed Business](https://amplitude.com/events/emea-coffee-chat-with-hostinger): Join Artur, Product Analytics Lead at Hostinger, as he shares how his team built a data foundation from scratch, shifted the mindset from “data-driven” to “data-informed” and scaled experimentation. 
- [Digital Coffee Chat: How Salt Bank Built a Game-Changing Launch with Data & Experimentation](https://amplitude.com/events/emea-coffee-chat-with-salt-bank): Join us for a Coffee Chat with Carmen Tale, Growth Strategy Analyst at Salt Bank, where we’ll discuss how Salt Bank successfully launched its app, built momentum, and used data to drive product decisi
- [Digital Experiences That Deliver: A Fireside Chat with Scott Brinker](https://amplitude.com/events/emea-fireside-chat-with-scott-brinker): Join Scott Brinker, HubSpot’s VP of Platform Ecosystem and editor at chiefmartec.com, alongside Jenna Elliott, Amplitude’s VP of Global Customer Success, for a candid conversation on how to cut throug
- [Session Replay Live Demo](https://amplitude.com/events/emea-live-demo-session-replay): Join us for an interactive demo of Session Replay, where we will discover how to combine quantitative and qualitative insights in Amplitude.
- [FY24Q3 Event Partner: EMEA | Media & Ent. Dinner at IBC (Sep 14)](https://amplitude.com/events/emea-media-ent-dinner-IBC): Join us for an exclusive Media & Entertainment Happy Hour at IBC 2024! Network with industry leaders and enjoy food and drinks at Amplitude's Amsterdam office
- [North Star Metric Workshop: Accelerate Your Product's Success](https://amplitude.com/events/emea-north-star-workshop): Transform your product strategy with our hands-on workshop. Learn to identify and leverage your North Star Metric, ensuring your team's efforts are aligned and impactful.
- [Practical PLG Series - PLG: A Real-World Case Study](https://amplitude.com/events/emea-plg-a-case-study): Learn the Art of PLG from experts Raz and Ana at our Practical PLG Series webinar. Register now! #PLG #Webinar
- [The Chelsea Flower Show](https://amplitude.com/events/emea-uki-chelsea-flower-show): Join us for an inspiring evening at the Spring Nocturne as we connect insights and innovation with elegance and experience.
- [Practical PLG Series - Unlocking the Power of Data in PLG](https://amplitude.com/events/emea-unlocking-the-power-of-data-in-plg): In a self-serve environment, the product must be compelling enough to sell itself, which requires product teams to take on a more significant role. Discover how data will help you unlock this PLG powe
- [Executive Dinner with Amplitude](https://amplitude.com/events/executive-dinner-bay-area): Amplitude invites you to an Executive Roundtable Dinner, hosted by Amplitude's Chief Product Officer, Justin Bauer, to discuss how to get data you can trust and insights you need to take action and dr
- [Executive Networking Night: Igniting collaboration and Innovation](https://amplitude.com/events/executive-networking-portland): Join Amplitude, Snowflake, and Slalom for a night of networking and NBA action.
- [Live Experiment Demo](https://amplitude.com/events/experiment-live-demo): Run through a workflow from a product manager's perspective at Amplifit, a fictitious fitness chain looking to optimise customers' experience within their app and use Amplitude to empower their teams 
- [Experiment Live Demo 11/8](https://amplitude.com/events/experiment-live-demo-11-8): During this demo, we’ll run through a workflow from the perspective of a product manager at Amplifit, a fictitious fitness chain. They are looking to optimise the customer experience within their app 
- [Experiment Live Demo 5/30](https://amplitude.com/events/experiment-live-demo-5-30): During this demo, we’ll run through a workflow from the perspective of a product manager at Amplifit, a fictitious fitness chain. They are looking to optimise the customer experience within their app 
- [Unleashing Innovation: Elevating the Experimentation Maturity Model](https://amplitude.com/events/experimentation-maturity-model-ronny-kohavi): Join us for a conversation with experimentation expert Ronny Kohavi about how to build a strong, data-driven experimentation culture. 
- [How Top Product Teams Innovate: Experimentation Without the Bottlenecks](https://amplitude.com/events/experimentation-without-the-bottlenecks): Join Amplitude’s Eric Metelka and Audrey Xu Leung as they show you how to speed up your product innovation, with one platform to design experiments, target cohorts, and analyze insights. You’ll learn:
- [How Top Product Teams Innovate: Experimentation Without the Bottlenecks](https://amplitude.com/events/experimentation-without-the-bottlenecks-apj): Join Amplitude’s Eric Metelka and Audrey Xu Leung as they show you how to speed up your product innovation, with one platform to design experiments, target cohorts, and analyze insights. You’ll learn:
- [FY24Q1 - EMEA North - AmpliTour Stockholm: the Amplitude Workshop](https://amplitude.com/events/february-15-2024-stockholm-amplitour): During this 90-minute live in-person workshop you will assume the role as a Product Manager to a fictitious music streaming app and run through product analytics tasks this role would complete.
- [AmpliTour Live Amsterdam](https://amplitude.com/events/february-8-2023-amsterdam-amplitour): AmpliTour Live: The Hands-On Amplitude Workshop  During this 2-hour live, in-person workshop, you will assume the role of a Product Manager to a fictitious online store and run through product analyti
- [AmpliTour London: The Amplitude Workshop](https://amplitude.com/events/february-8-2023-london-amplitour): During this 90-minute live in-person workshop you will assume the role as a Product Manager to a fictitious music streaming app and run through product analytics tasks this role would complete.
- [The TLV Product and Data Club](https://amplitude.com/events/february-8-2023-tlv-product-club): 4th Edition of our Amplitude Product and Data Club, an exclusive networking event for product and data lovers!
- [Fender: Attracting and Retaining the Next Generation of Guitar Players](https://amplitude.com/events/fender-the-next-generation-of-guitar-players): Step into the world of Fender. Join us as we delve into the exciting new challenge that Fender's leaders are tackling - how to captivate and inspire the next wave of guitar enthusiasts.
- [Unlock the Future of Customer Engagement in Finance with Amplitude and AWS](https://amplitude.com/events/finserve-webinar-2023): Discover how top finance firms use Amplitude, Amazon Redshift, and Personalize to boost transactions, identify up-sell opportunities, and deliver personalized banking experiences. 
- [Build Digital Experiences That Deliver: A Conversation with Scott Brinker](https://amplitude.com/events/fireside-chat-with-scott-brinker): Discover actionable insights to bridge tech gaps, harness emerging trends, and boost your digital experience maturity for better customer engagement.
- [The Future of Marketing is Full Funnel](https://amplitude.com/events/future-of-marketing-full-funnel): Marketers are under pressure to prove ROI and business outcomes, but top-of-funnel metrics alone won’t get you there. Join us for a virtual event to help marketers move beyond vanity metrics and click
- [The London Product Club | November 16, 2023](https://amplitude.com/events/fy23-november-the-london-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts on how to use Digital Analytics to grow revenue & retain customers.
- [The London Product Club | September 2023](https://amplitude.com/events/fy23-september-the-london-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts how to use Digital Analytics to grow revenue & retain customers.
- [AmpliTour Online France](https://amplitude.com/events/fy23q4-emea-south-amplitour-france): Atelier interactif en ligne pour apprendre à mettre en place une stratégie produit basée sur les données, grâce à Amplitude.
- [Plataforma unificada de gestión de producto y marketing: claves para mejorar las métricas y la rentabilidad del negocio](https://amplitude.com/events/fy24-emea-south-idg-webinar): En este webinar, se profundizará en cómo pueden las empresas centralizar los datos para obtener insights que permitan tomar mejores decisiones producto y marketing. 
- [The Stockholm Product Club | February 15, 2024](https://amplitude.com/events/fy24-february-the-stockholm-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts on how to use Digital Analytics to grow revenue & retain customers.
- [The Bucharest Product Club | June 13, 2024](https://amplitude.com/events/fy24-june-the-bucharest-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts on how to use Digital Analytics to grow revenue & retain customers.
- [The London Product Club](https://amplitude.com/events/fy24-march-the-london-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts on how to use Digital Analytics to grow revenue & retain customers.
- [The Warsaw Product Club | March 7, 2024](https://amplitude.com/events/fy24-march-the-warsaw-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts on how to use Digital Analytics to grow revenue & retain customers.
- [Insights & Analytics : Le Futur de l’Expérience Client Personnalisée ](https://amplitude.com/events/fy24q1-emea-south-aws-x-amplitude-webinar): Rejoignez-nous pour discuter avec les experts chez AWS, Converteo et Amplitude sur le futur de la personnalisation.
- [The Paris Product Club | 29 février, 2024](https://amplitude.com/events/fy24q1-emea-south-the-paris-product-club): Rejoignez-nous pour une matinée avec les leaders du Product Management pour découvrez comment ils ont utilisé la Data pour alimenter une stratégie d’acquisition, rétention et monétisation.
- [Women In Tech At Amplitude:  A Fireside Chat](https://amplitude.com/events/fy24q1-emea-women-in-tech-fireside-chat): Join us for a fireside chat to discuss how to build your personal brand and how to develop your career internationally. 
- [Amplitude Digital Analytics Platform Live Demo](https://amplitude.com/events/fy24q2-emea-live-demo): Understand the value of Amplitude's digital analytics platform in this interactive, live demo.
- [AmpliTour Online Español](https://amplitude.com/events/fy24q2-emea-south-amplitour-online-spain): ¿Quieres construir un producto que se venda solo? Únete a nosotros en un taller interactivo en directo, con los comentarios de Alvaro Perez Bello, Founder & CPO de Clevergy. 
- [AmpliTour Paris LIVE](https://amplitude.com/events/fy24q2-emea-south-amplitour-paris-live): Rejoignez-nous pour un workshop interactif qui vous permettra d'apprendre à mettre en place une stratégie product basée sur la data, grâce à Amplitude.
- [Aprimore sua Estratégia de Negócios: Dominando as Jornadas do Usuário com Amplitude!](https://amplitude.com/events/fy24q2-latam-brazil-elevate-your-business-strategy): Junte-se a nós para um webinar exclusivo projetado para elevar a estratégia de negócios através do domínio das jornadas do usuário com a Amplitude.
- [Eleve su Estrategia Empresarial: Dominando los Recorridos del Usuario con Amplitude!](https://amplitude.com/events/fy24q2-latam-elevate-your-business-strategy): Únete a nosotros para un seminario web exclusivo diseñado para elevar la estrategia empresarial a través del dominio de los recorridos del usuario con Amplitude.
- [Amplitude Digital Analytics Platform Live Demo](https://amplitude.com/events/fy24q3-emea-live-demo): Understand the value of Amplitude's digital analytics platform in this interactive, live demo.
- [Amplitude : Une Conversation avec Spendesk](https://amplitude.com/events/fy24q3-emea-south-une-conversation-avec-spendesk): Rejoignez-nous pour une conversation avec Jules Guillot, Analytics Engineer chez Spendesk, et découvrez comment Spendesk met en place des bonnes pratiques pour une gouvernance de données à long terme.
- [Inicie sua Estratégia Product-Led Growth com Minders & Amplitude](https://amplitude.com/events/fy24q3-latam-minders-and-amplitude-plg-portuguese-webinar): Participe deste workshop e descubra como usar Amplitude para impulsionar sua estratégia product-led growth. Explore a plataforma, aprenda a definir e gerenciar eventos, criar funnels e segmentar usuár
- [Inicia tu Estrategia Product-Led Growth con Minders & Amplitude](https://amplitude.com/events/fy24q3-latam-minders-and-amplitude-plg-spanish-webinar): Únete a este workshop y aprende a utilizar Amplitude para potenciar tu estrategia product-led growth. Explora la plataforma, define y gestiona eventos, construye funnels y segmenta usuarios. Además, a
- [October's Coffee Chat with Satispay](https://amplitude.com/events/fy24q4-emea-coffee-chat-with-satispay): Join us for a Coffee Chat with Shelley Yoo, Senior Product Manager at Satispay.
- [Product Coffee Chat con Sorgenia](https://amplitude.com/events/fy24q4-emea-south-product-coffee-chat-con-sorgenia): Unisciti a noi martedì 26 novembre per una conversazione con Fran Marquez, Senior Product Manager di Sorgenia! Durante questo incontro, scopriremo come Sorgenia utilizza i dati per prendere le decisio
- [The Stockholm Product Club | October 16, 2024](https://amplitude.com/events/fy24q4-oct16-the-stockholm-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts on how to use Digital Analytics to grow revenue & retain customers.
- [Product Breakfast Stockholm | Breakfast for product, data and marketing teams with Amplitude's CPO Francois Arjenstat](https://amplitude.com/events/fy24q4-stockholm-product-breakfast): Join us for a morning networking session over breakfast for product teams in Stockholm with Francois Ajenstat, an internationally renowned product expert and Amplitude's Chief Product Officer.
- [GA vs Amplitude: The Future of Digital Analytics](https://amplitude.com/events/fy25-ga-vs-amp-webinar): Join us for an eye-opening session where we compare GA4 with Amplitude’s Digital Analytics Platform.
- [Amplitude Coffee Chat - Stuart : Comment Amplitude permet d'explorer le Product Market Fit](https://amplitude.com/events/fy25q1-emea-south-coffee-chat-stuart): Rejoignez-nous pour notre prochain Coffee Chat avec Hermine Fabre, Senior Product Manager chez Stuart. Lors de cette discussion, Hermine Fabre partagera son expérience de l’utilisation d’Amplitude dan
- [Google Analytics to Amplitude Migration Workshop](https://amplitude.com/events/ga-to-amp-migration-workshop): In this workshop, you’ll learn what steps to take for a successful migration from Google Analytics to Amplitude.
- [October Coffee Chat | The Grind Behind Building Great Products](https://amplitude.com/events/grind-behind-building-great-products): Join us as we welcome Enzo Avigo and Ferrucio Balestreri, former co-founders of June.io, as we’ll unpack the highs and lows of bringing a product to life.
- [Growth Stack Consolidation: Reduce Costs, Increase Performance](https://amplitude.com/events/growth-consolidation-webinar-with-ted-sfikas): As companies shift to profitability, they're scrutinizing tech. Learn how consolidating the growth stack cuts costs, streamlines workflows, and simplifies security. 
- [Growth Hacks Revealed: Strategies to Boost Your User Base](https://amplitude.com/events/growth-hacks-revealed): Our marketing and product teams are breaking down how they use Amplitude to supercharge the customer journey, from acquisition to activation.
- [Growth Stories con Transportes Metropolitanos de Lisboa (TML)](https://amplitude.com/events/growth-series-con-transportes-metropolitanos-de-lisboa): Junte-se a nós para um growth stories digital onde a Amplitude e a Transportes Metropolitanos de Lisboa (TML) irão conversar sobre como a inovação orientada por dados está a transformar a mobilidade u
- [Growth Stack Consolidation: Reduce Costs, Increase Performance](https://amplitude.com/events/growth-stack-consolidation-reduce-costs-increase-performance): Director of PM Patrick Thompson, and Head of Solutions Consulting, Brian Ivanovick discuss how to assemble a growth stack to minimize costs and increase performance.
- [Data-Driven: Digital Analytics Best Practices for Healthcare Companies](https://amplitude.com/events/healthcare-webinar-2023): In this webinar, we'll explore the transformative power of data analytics in the healthcare industry with digital analytics experts. 
- [Smarter Together: How Unified Data Drives Growth](https://amplitude.com/events/hidden-data-crisis-webinar-hubspot-huble): Join HubSpot, Huble, and Amplitude as we unpack how unified customer data powers sharper targeting, smarter product decisions, and AI-driven scale across the entire customer journey.
- [How AppFire Built a Product Engagement Engine](https://amplitude.com/events/how-appfire-built-a-product-engagement-engine): In this webinar, AppFire’s Lead Data Analyst for Product-Led Growth, Claudia Canamas, shares the engagement engine her team built and scaled across a large B2B portfolio, using Amplitude as the source
- [The Amplitude Edge: How Data Accelerates Decisions for Trendhim's Marketing Team](https://amplitude.com/events/how-data-accelerates-decisions-for-trendhims-marketing-team): Join us for an engaging webinar featuring Bjorn Seaton, Marketing Analytics Manager at TrendHim, and learn how they seamlessly transitioned from Google Analytics to Amplitude.
- [How I Amplitude: Aligning Product and Marketing Teams](https://amplitude.com/events/how-i-amp-aligning-product-and-marketing): Join us as we welcome Allyson Marks, Product Analyst at AirDNA, as she goes over how she used Amplitude to bridge the gap between Product and Marketing at AirDNA.
- [How to Build a Culture of Experimentation](https://amplitude.com/events/how-to-build-a-culture-of-experimentation): Join Saleem Malkana, Executive in Residence at Reforge, to hear about his experience building product teams that deliver innovation – not just another feature. 
- [How to Build Product Tours That Don't Suck](https://amplitude.com/events/how-to-build-product-tours-that-dont-suck): Tired of users skipping your product tours? Join us to learn the secrets of building engaging product tours that drive user adoption and engagement.
- [AmpliTour Live Paris](https://amplitude.com/events/january-2023-amplitour-live-paris): Join our interactive workshop and learn how Amplitude can help you build a better product. During this 90-minute live in-person workshop, you will assume the role of a Product Manager to a fictitious 
- [Hamburg AmpliTour](https://amplitude.com/events/january-25-2023-hamburg-amplitour): AmpliTour Live: The hands-on Amplitude Workshop  During this 2-hour, live in-person workshop you will assume the role of a Product Manager to a fictitious online store and run through product analytic
- [The London Product Club | January 2023 | Events](https://amplitude.com/events/january-31-2023-london-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts how to use Product Analytics to grow revenue & retain customers.
- [July Coffee Chat | Unlocking the Power of User Retention: From Analysis to Action](https://amplitude.com/events/julycoffeechat2023): Join Gabe Galarza and Tyler Segalla, Senior Engagement Manager at Amplitude, for an enlightening coffee chat session as they delve into the world of user retention.
- [The Melbourne Product Club | June 2023 | Events](https://amplitude.com/events/jun-2023-melbourne-product-club): Register for an evening of digital product conversation with your peers, and hear from industry experts on how to use Product Analytics to drive business growth.
- [FY24Q2 - EMEA - AmpliTour Live | Bucharest](https://amplitude.com/events/june-13-2024-amplitour-bucharest): During this 2-hour in-person workshop, you will assume the role of a Product Manager to a fictitious online store and run through product analytics tasks this PM will benefit from.
- [How can data make your product successful? - Justin Bauer x 11:FS Spotlight](https://amplitude.com/events/justin-bauer-video-interview-11fs): Justin Bauer, Chief Product Officer at Amplitude, is in conversation with Benjamin Ensor, Research Director, to take a look at how data can improve the chances of your product becoming a success.  
- [Learn From Every Release: The Key to Unlock Product Innovation in 2024](https://amplitude.com/events/learn-from-every-release): In this fireside chat, special guest Chris Condo, Principal Analyst at Forrester, will share the trends and challenges poised to shape the upcoming year. Then, we’ll explore how taking advantage of ex
- [Les secrets des meilleures équipes produit pour transformer la data en impact business](https://amplitude.com/events/les-secrets-des-meilleures-equipes): Tu veux savoir comment les équipes les plus inspirantes exploitent leurs données pour booster leur croissance ? Rejoins-nous lors de cet afterwork organisé par Amplitude et Le Ticket pour t’inspirer, 
- [Build What’s Next: Lessons from Kraftful and the future of AI-driven product insight](https://amplitude.com/events/lessons-from-kraftful-future-of-ai): Join Yana Welinder, Kraftful’s founder, and Spencer Pauly, its founding engineer, for a behind-the-scenes look at how AI is transforming customer feedback into faster, smarter product decisions. 
- [Build What’s Next: The Future of AI-Driven Product Insight](https://amplitude.com/events/lessons-from-kraftful-future-of-ai-1-21-26): Join Yana Welinder, Kraftful’s founder, and Spencer Pauly, its founding engineer, for a behind-the-scenes look at how AI is transforming customer feedback into actionable decisions. 
- [ Live Demo: Plus in Action](https://amplitude.com/events/live-demo-amplitude-plus): Our team of Product Specialists will take you through the Amplitude platform during this product demo, diving into some of our more advanced analytics and experimentation features.
- [Virtuelle Live-Demo](https://amplitude.com/events/live-demo-de): Während dieser Demo durchlaufen wir einen Workflow aus der Perspektive der digitalen Führungskräfte und Produktmanager von Amplifit, einer fiktiven Fitnesskette. Sie wollen die Customer Experience inn
- [Session Replay Live Demo](https://amplitude.com/events/live-demo-session-replay-in-action): Join us for an interactive demo of Session Replay, where we will discover how to combine quantitative and qualitative insights in Amplitude.
- [Workshop: The Growth Compass - an effective growth calibration framework for product & growth teams](https://amplitude.com/events/madrid-growth-compass-workshop): A two-hour hands-on working session with product Coaches Ana and Raz from Just Mad. Learn how to build a product model, simulate growth scenarios, and make better decisions using data.
- [Make the Switch - Land Promotion](https://amplitude.com/events/make-the-switch-promotion): - Stop paying for the same data twice - Accelerate the data-insights-action loop - Automatically activate customers to key digital destinations
- [The Singapore Product Club | March 2023 | Events](https://amplitude.com/events/mar-2023-singapore-product-club): Register for an evening of digital product conversation with your peers, and hear from industry experts on how to use Product Analytics to drive business growth.
- [The Sydney Product Club | March 2023 | Events](https://amplitude.com/events/mar-2023-sydney-product-club): Register for an evening of digital product conversation with your peers, and hear from industry experts on how to use Product Analytics to drive business growth.
- [FY24Q1 - EMEA - AmpliTour Live | Berlin](https://amplitude.com/events/march-19-2024-amplitour-berlin): During this 2-hour in-person workshop, you will assume the role of a Product Manager to a fictitious online store and run through product analytics tasks this PM will benefit from.
- [The Stockholm Product Club](https://amplitude.com/events/march-2023-stockholm-product-club): After the success of our Stockholm Product Clubs in 2022, we are now happy to announce the first edition of 2023 mid-March. Save your spot now, and we will be announcing more details on the panel clos
- [AmpliTour Live | Vienna](https://amplitude.com/events/march-30-2023-amplitour-vienna): During this 2-hour, live in-person workshop, you will assume the role of a Product Manager to a fictitious online store and run through product analytics tasks this PM will benefit from.
- [Webinar - Conversion Path Optimization: Retail & E-commerce Strategies](https://amplitude.com/events/march-conversion-path-optimization-webinar): Learn how to increase 'add to cart' to 'finalize purchase' with Raz and Ana in our "Conversion Path Optimization" webinar on March 26. Register now! #ConversionPathWebinar #UserEngagement #OnlineRetai
- [2명이 10명 분량을 해내는 마케팅팀의 테크 스택 공개 Coffee Chat](https://amplitude.com/events/march-webinar-korea): 마케팅팀 인원이 넉넉한 회사는 많지 않습니다. 그래도 성과는 내야 하고, 방법은 하나입니다. 바로 기술을 제대로 엮는 것이죠. 
- [AmpliTour Live Stockholm](https://amplitude.com/events/march15-2023-stockholm-amplitour): During this 2-hour live, in-person workshop, you will assume the role of a Product Manager in a fictitious online store and run through product analytics.
- [Marketing Analytics Workshop with Adam Greco](https://amplitude.com/events/marketing-analytics-workshop-with-adam-greco): Register for an evening with Analytics Expert Adam Greco, to learn about the practical differences between GA and Amplitude, watch a live demo of Amplitude marketing analytics, plus, drinks and networ
- [Maximize Monetization: Media & Entertainment's Path from Free to Paid](https://amplitude.com/events/maximize-monetization-media-and-entertainment): Join us as we team up with the experts at JustMad, Ana Oarga and Raz Burciu, to take you through proven techniques for unlocking new revenue streams in Media. 
- [The Product Leaders Lunch - London](https://amplitude.com/events/may-2023-the-product-leaders-lunch): Invite only event for Product Leaders
- [AmpliTour Live Workshop Stockholm](https://amplitude.com/events/may10-2023-stockholm-amplitour): During this 2-hour live, in-person workshop, you will assume the role of a Product Manager in a fictitious online store and run through product analytics.
- [Product Breakfast - a morning networking events for product teams with Amplitude's CPO Francois Ajenstat](https://amplitude.com/events/may16-amsterdam-product-breakfast): Networking session over breakfast, with Francois Ajenstat, an internationally renown Product Expert; he spent the heart of his career growing Tableau as a business intelligence solution and is now foc
- [Melbourne Lunch & Learn | August 2023 | Events](https://amplitude.com/events/melbourne-lunch-and-learn-aug-2023): Join us for this lunchtime workshop and networking event, to learn about PLG tactics for driving retention as well as best practices to analyze key insights across the customer journey.
- [Melbourne Product Club | November 2024 | Events](https://amplitude.com/events/melbourne-product-club-nov-2024): Exchange ideas with fellow product & digital leaders over great food & drinks, as we explore strategies to leverage your data to build customers for life.
- [Monetization Amplitour ](https://amplitude.com/events/monetization-amplitour-05-02-2024): Dive into generating revenue from your product! Turn user behavior into revenue. 
- [Navigating Challenges and Driving Growth in the Financial Services Industry](https://amplitude.com/events/navigating-challenges-and-driving-growth-in-the-financial-services-industry): Join us for a thought-provoking webinar as we explore the challenges and opportunities in the financial services industry, particularly in the EMEA region, and the role of product-led growth in drivin
- [Cross-Industry Networking Dinner at AWS re:InventJo](https://amplitude.com/events/networking-dinner-aws-reinvent): Exclusive networking event for Innovators and Leaders hosted by Amplitude and AWS. Connect with peers to discuss cutting-edge strategies and solutions.   
- [North Star(s) - 2 Product VPs Share Their Metrics/Secrets](https://amplitude.com/events/north-star-webinar): Discover how North Star metrics can transform your product strategy. Join VPs from Anghami and Amplitude to learn actionable tips and avoid common pitfalls.
- [FY23Q4 - EMEA Central - Customer Meetup](https://amplitude.com/events/nov23-amplitude-customer-meetup-berlin): Meetup Event in Berlin to give Amplitude customers the chance to learn more about brand new roadmap updates and exchange and discuss your topics with peers.
- [The Munich Product Club](https://amplitude.com/events/november2-the-munich-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts how to use Product Analytics to grow revenue & retain customers.
- [Workshop: The Product Growth Compass - an effective growth calibration framework for product teams](https://amplitude.com/events/november30-amsterdam-product-workshop): Register for a hands-on interactive working session with internationally renown product Coaches Ana and Raz from Just Mad. In just under two hours you will learn how to build a product model, simulate
- [Lunch & Learn: 2023 Product Roadmap](https://amplitude.com/events/nyc-lunchandlearn-justinbauer-2023): Join us for lunch and hear Justin Bauer, Amplitude’s Chief Product Officer, discuss how Amplitude is making our product better to serve you.
- [Oktober Analytics: From Data to Success](https://amplitude.com/events/oct1-munich-oktober-analytics): Explore the latest industry trends and learn how analytics is reshaping business strategies for greater impact. Join us for a deep dive into why the product, not the conversion funnel, is the real key
- [Amplitude Experience Warsaw](https://amplitude.com/events/october-2023-amplitude-experience-warsaw): A half-day in-person educational event for Digital Leaders focusing on enhancing understanding of product and data analytics, metrics tracking and analyzing. See how an Analytics Tool like Amplitude c
- [Onboarding and Activation with Thomas Siegl](https://amplitude.com/events/onboarding-activation-thomas-siegl-on-demand): Learn new ways to analyze your onboarding journey using real charts and frameworks in Amplitude. 
- [Workshop: The Growth Compass - an effective growth calibration framework for product & growth teams](https://amplitude.com/events/paris-growth-compass-workshop): A two-hour hands-on working session with product Coaches Ana and Raz from Just Mad. Learn how to build a product model, simulate growth scenarios, and make better decisions using data.
- [Best Practices for Personalization in Finserv](https://amplitude.com/events/personalization-in-finserv): Join our Financial Services experts to learn more about best practices for personalizing finserv digital experiences. 
- [Deliver Personalization at Scale Workshop](https://amplitude.com/events/personalization-workshop-nyc): Join us at the Dream Hotel Downtown NYC to hear experts from AWS, Slalom, Braze and Amplitude share tips and tricks to make personalization work for your team.
- [Player Retention & Revenue Growth in Gaming - A Conversation with Hutch](https://amplitude.com/events/player-retention-and-revenue-growth-in-gaming): Join us for an engaging webinar featuring Hutch's Head of Analytics Anna Yukhtenko, as she shares their journey with Amplitude.
- [Unlocking the Power of Product-Led Growth with Amplitude](https://amplitude.com/events/plg-webinar-with-laura-schaffer): Product-led growth (PLG) is an integrative force that drives sales pipeline and sustainable growth when implemented correctly.
- [FY23Q2 - APAC - Webinar - Power Up PM - Session 1 - How To Find Your Product’s True North](https://amplitude.com/events/power-up-pm/apj-session1-apr-2023): This session will teach you how to best implement the NSM Framework to drive your product strategy and work towards increasing growth metrics.
- [Power Up PM - How To Find Your Product’s True North](https://amplitude.com/events/power-up-pm/apj-session1-aug-2023): This session will teach you how to best implement the NSM Framework to drive your product strategy and work towards increasing growth metrics.
- [Power Up PM - How To Find Your Product’s True North](https://amplitude.com/events/power-up-pm/apj-session1-jan-2024): This session will teach you how to best implement the NSM Framework to drive your product strategy and work towards increasing growth metrics.
- [Power Up PM - The Growth Experiment Machine](https://amplitude.com/events/power-up-pm/apj-session3-may-2023): This session will teach you what data you need to answer the questions most relevant to you and your team, as well as how to gather and interpret this data.
- [Power Up PM - The Growth Experiment Machine](https://amplitude.com/events/power-up-pm/apj-session3-sep-2023): This session will teach you what data you need to answer the questions most relevant to you and your team, as well as how to gather and interpret this data.
- [Power Up PM - Elevate Your Retention Game](https://amplitude.com/events/power-up-pm/apj-session4-jun-2023): In this workshop, you’ll get the chance to calibrate your growth efforts by understanding your retention metrics, how to break them down, and how to analyze them effectively.
- [Power Up PM - Bridge the Acquisition-Retention Gap using the Activation Framework](https://amplitude.com/events/power-up-pm/apj-session5-jun-2023): In this workshop, we’ll explore the Activation Framework. You’ll learn what activation is and how it helps new users connect with your value proposition and build a habit around using your product or 
- [Power Up PM - The Art of Engagement: Strategies for Product Success](https://amplitude.com/events/power-up-pm/apj-session6-july-2023): In this workshop, you’ll discover the different engagement states, customers' mindsets, and how to transition them to higher levels of engagement.
- [FY23Q3 - EMEA - Power Up PM - How To Find Your Product’s True North](https://amplitude.com/events/power-up-pm/emea-session1-aug-2023): This session will teach you how to best implement the NSM Framework to drive your product strategy and work towards increasing growth metrics.
- [Discover your North Star Metric workshop](https://amplitude.com/events/power-up-pm/emea-session1-jun-2024): This session will teach you how to best implement the NSM Framework to drive your product strategy and work towards increasing growth metrics.
- [Power Up PM - A Practical Approach to Data-driven Growth](https://amplitude.com/events/power-up-pm/emea-session2-jun-2024): This session will teach you which other metrics you need to be able to confidently prioritize your team's work as well as help you define the qualitative and quantitative initiatives to take to move t
- [Power Up PM - A Practical Approach to Data-driven Growth](https://amplitude.com/events/power-up-pm/emea-session2-sept-2023): This session will teach you which other metrics you need to be able to confidently prioritize your team's work as well as help you define the qualitative and quantitative initiatives to take to move t
- [Power Up PM - The Growth Experiment Machine](https://amplitude.com/events/power-up-pm/emea-session3-jul-2024): This session will teach you what data you need to answer the questions most relevant to you and your team, as well as how to gather and interpret this data.
- [Power Up PM - The Growth Experiment Machine](https://amplitude.com/events/power-up-pm/emea-session3-sept-2023): This session will teach you what data you need to answer the questions most relevant to you and your team, as well as how to gather and interpret this data.
- [Power Up PM - Elevate Your Retention Game](https://amplitude.com/events/power-up-pm/emea-session4-jul-2024): In this workshop, you’ll get the chance to calibrate your growth efforts by understanding your retention metrics, how to break them down, and how to analyze them effectively.
- [Power Up PM - Elevate Your Retention Game](https://amplitude.com/events/power-up-pm/emea-session4-oct-2023): In this workshop, you’ll get the chance to calibrate your growth efforts by understanding your retention metrics, how to break them down, and how to analyze them effectively.
- [Power Up PM - Bridge the Acquisition-Retention Gap using the Activation Framework](https://amplitude.com/events/power-up-pm/emea-session5-aug-2024): Explore the Activation Framework; learn what activation is and how it helps new users connect with your value proposition and build a habit around using your product or service.
- [Power Up PM - Bridge the Acquisition-Retention Gap using the Activation Framework](https://amplitude.com/events/power-up-pm/emea-session5-oct-2023): In this workshop, we’ll explore the Activation Framework. You’ll learn what activation is and how it helps new users connect with your value proposition and build a habit around using your product or 
- [Power Up PM - The Art of Engagement: Strategies for Product Success](https://amplitude.com/events/power-up-pm/emea-session6-aug-2024): In this workshop, you’ll discover the different engagement states, customers' mindsets, and how to transition them to higher levels of engagement.
- [Power Up PM - The Art of Engagement: Strategies for Product Success](https://amplitude.com/events/power-up-pm/emea-session6-nov-2023): In this workshop, you’ll discover the different engagement states, customers' mindsets, and how to transition them to higher levels of engagement.
- [Power Up PM - How To Find Your Product’s True North](https://amplitude.com/events/power-up-pm/session1-feb-2023): This session will teach you how to best implement the NSM Framework to drive your product strategy and work towards increasing growth metrics.
- [Power Up PM - A Practical Approach to Data-driven Growth](https://amplitude.com/events/power-up-pm/session2-mar-2023): This session will teach you which other metrics you need to be able to confidently prioritize your team's work as well as help you define the qualitative and quantitative initiatives to take to move t
- [Power Up PM - The Growth Experiment Machine](https://amplitude.com/events/power-up-pm/session3-mar-2023): This session will teach you what data you need to answer the questions most relevant to you and your team, as well as how to gather and interpret this data.
- [Power Up PM - Elevate Your Retention Game](https://amplitude.com/events/power-up-pm/session4-apr-2023): In this workshop, you’ll get the chance to calibrate your growth efforts by understanding your retention metrics, how to break them down, and how to analyze them effectively.
- [Power Up PM - Bridge the Acquisition-Retention Gap using the Activation Framework](https://amplitude.com/events/power-up-pm/session5-may-2023): In this workshop, we’ll explore the Activation Framework. You’ll learn what activation is and how it helps new users connect with your value proposition and build a habit around using your product or 
- [Power Up PM - The Art of Engagement: Strategies for Product Success](https://amplitude.com/events/power-up-pm/session6-may-2023): In this workshop, you’ll discover the different engagement states, customers' mindsets, and how to transition them to higher levels of engagement.
- [Unlocking Sustainable Growth with Product-Led Retention Strategies](https://amplitude.com/events/product-led-retention-strategies): Join us and learn the power of PLG and retention strategies for your business!
- [Product Management Masterclass](https://amplitude.com/events/product-management-masterclass): Vous aurez l’occasion de faire la rencontre de notre CPO, Justin Bauer, Daniel Bailey, VP EMEA Sales ainsi que nos Account Executives France.  
- [2024 Product Strategy Series - From Strategy to Execution](https://amplitude.com/events/product-strategy-series/apj-session1-feb-2024): Unlock success with our Product Strategy Series. Join us for insights into crafting and executing winning product strategies. Register now!
- [2024 Product Strategy Series - The Product Strategy Flywheel ](https://amplitude.com/events/product-strategy-series/apj-session2-feb-2024): Unlock the secrets of strategic alignment in our Product Strategy Flywheel session. Join us on Feb 28, for actionable insights!
- [2024 Product Strategy Series - How To Get Strategic Alignment ](https://amplitude.com/events/product-strategy-series/apj-session3-mar-2024): Master strategic alignment with Amplitude and Raz & Ana from Just Mad! Learn effective tactics to unify your team and drive collective success. Register now!
- [2024 Product Strategy Series - How To Build A Referral Program](https://amplitude.com/events/product-strategy-series/apj-session4-apr-2024): Unlock the secrets of building a referral program for explosive growth! Join Amplitude and Raz & Ana from Just Mad for actionable insights.
- [2024 Product Strategy Series - How To Create A Growth Model For Your Product](https://amplitude.com/events/product-strategy-series/apj-session5-may-2024): Unleash your product's growth potential with Amplitude and Just Mad in our Product Strategy Series. Register now for expert insights on building a powerful growth model!
- [Profile Connect Preview: Portable Customer Profiles from Snowflake](https://amplitude.com/events/profile-connect): Join this webinar with the Amplitude product team to learn more about Profile Connect and building customer profiles from Snowflake.
- [Amplitude Executive Dinner in Berlin](https://amplitude.com/events/q1-amplitude-berlin-executive-dinner): Evening Event in Berlin to for Amplitude customers and prospects to network and dine in an exclusive setting with a chance to exchange and discuss product and analytics topics with peers.
- [Amplitude Executive Dinner in Berlin](https://amplitude.com/events/q2-amplitude-berlin-executive-dinner): Evening Event in Berlin to for Amplitude customers and prospects to network and dine in an exclusive setting with a chance to exchange and discuss product and analytics topics with peers.
- [Reshaping Digital Analytics: Where Marketing and Product Converge](https://amplitude.com/events/reshaping-digital-analytics): Join us for an insightful webinar as we explore the transformative journey of analytics, from distinct marketing and product analytics to the emergence of a unified approach.
- [Retail Roundtable with Fueled](https://amplitude.com/events/retail-roundtable-with-fueled): Join Amplitude, AWS, and Fueled for an exclusive Retail Roundtable dinner designed to foster collaboration and innovation among industry leaders. 
- [The Retention Workshop](https://amplitude.com/events/retention-workshop-growth-strategies-A): Join Ekaterina—startup advisor, mentor, and creator of one of Maven’s top-rated mobile growth courses—for a hands-on session exploring how marketing and product can work together to drive meaningful r
- [The Retention Workshop](https://amplitude.com/events/retention-workshop-growth-strategies-B): Join Ekaterina—startup advisor, mentor, and creator of one of Maven’s top-rated mobile growth courses—for a hands-on session exploring how marketing and product can work together to drive meaningful r
- [Consolidate your Product Led Growth | Events - Amplitude](https://amplitude.com/events/scale-experimentation-and-roi-with-a-consolidated-stack): Join Solutions Consultants Audrey Xu and Griffin Meinken for a discussion on how the combination of Amplitude Analytics and Experiment may be a viable solution for your business. 
- [Seoul Product Club: 데이터를 활용해 평생 고객 만들기](https://amplitude.com/events/seoul-product-club-dec-2024): 훌륭한 음식과 음료를 나누며 제품 및 디지털 리더 동료들과 아이디어를 교환하고, 평생 고객을 구축하기 위한 데이터를 활용하는 전략을 모색해 보세요.
- [FY23Q3 - EMEA - AmpliTour Live | Berlin](https://amplitude.com/events/sept-12-2023-amplitour-berlin): During this 2-hour, live in-person workshop, you will assume the role of a Product Manager to a fictitious online store and run through product analytics tasks this PM will benefit from.
- [Workshop: The Product Growth Compass - an effective growth calibration framework for product teams](https://amplitude.com/events/sept10-warsaw-product-growth-workshop): A two-hour hands-on working session with product Coaches Ana and Raz from Just Mad. Learn how to build a product model, simulate growth scenarios, and make better decisions using data.
- [Unlocking Success with Digital Analytics: Expert Guidance from a Seasoned Pro](https://amplitude.com/events/sept17-cologne-digital-analytics-success): In this workshop, Adam Greco, who has been part of hundreds of marketing analytics programs over the past twenty years, will share how to be successful with digital analytics. The workshop will outlin
- [The Dubai Product & Data Club | September 2023](https://amplitude.com/events/september12-the-dubai-product-data-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts how to use Product Analytics to grow revenue & retain customers.
- [The Stockholm Product Club | September 2023](https://amplitude.com/events/september6-the-stockholm-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts how to use Product Analytics to grow revenue & retain customers.
- [Singapore Lunch & Learn | April 2023 | Events](https://amplitude.com/events/singapore-lunch-and-learn-apr-2023): Register for this lunch workshop and networking event, featuring Nir Eyal as well as experts from Amplitude sharing their knowledge about how to apply the Hooked model for effective customer journey a
- [Singapore Lunch & Learn | August 2023 | Events](https://amplitude.com/events/singapore-lunch-and-learn-aug-2023): Join us for this lunchtime workshop and networking event, featuring Nir Eyal as well as experts from Amplitude sharing their knowledge about how to apply the Hooked model for effective customer journe
- [Small Changes, Big Results: Four Easy Ways to Boost Conversion](https://amplitude.com/events/small-changes-big-results): We're exploring which small changes can make a big difference when it comes to conversion rate optimization and showcasing real-world examples.
- [Sydney Lunch & Learn | October 2023 | Events](https://amplitude.com/events/sydney-lunch-and-learn-oct-2023): Join us for this lunchtime workshop and networking event, to learn about strategies to drive game-changing product engagement.
- [Sydney Mixer with Intercom & Product Rocket | March 2024 | Events](https://amplitude.com/events/sydney-mixer-effective-engagement-playing-to-win-mar-2024): Exchange ideas with fellow product & digital leaders over great food & drinks, as we uncover strategies to build great digital experiences through data-driven customer engagement.
- [Sydney Product Club | August 2024 | Events](https://amplitude.com/events/sydney-product-club-aug-2024): Exchange ideas with fellow product & digital leaders over food & drinks at the beautiful Zip office, as we explore strategies to leverage your data to build customers for life.
- [Sydney Product Exchange | March 2024 | Events](https://amplitude.com/events/sydney-product-exchange-mar-2024): Join us for this exclusive workshop and networking event, to learn from Amplitude experts and exchange ideas with fellow product peers.
- [Google Analytics Universal to Amplitude Taxonomy Migration Tool Webinar | Events](https://amplitude.com/events/taxonomy-tool): Blake Woodson and Joshua Barratt will provide a live demonstration of the taxonomy migration tool, and Jeremy Echols will explain the rationale behind this tool and how he uses it.
- [The 1-2-3 of PLG | Events](https://amplitude.com/events/the-1-2-3-of-plg-apac): Join Elena Verna, Head of Growth at Amplitude, and guest speaker Brandon Purcell to discuss how to unlock the next stage of product-led growth.
- [The AI Data Readiness Workshop](https://amplitude.com/events/the-ai-data-readiness-workshop): Most AI initiatives don’t fail because of bad models; they fail because of messy, undocumented, or unowned data. This live workshop breaks down a practical framework for getting your data ready for AI
- [The AI-Ready Marketing Stack](https://amplitude.com/events/the-ai-ready-marketing-stack-webinar): Join us for a virtual event to help marketers move from AI ambition to activation. 
- [Amplification of Women](https://amplitude.com/events/the-amp-women-celebration): Join our interactive workshop and learn how Amplitude can help you build a better product. During this 90-minute live in-person workshop, you will assume the role of a Product Manager to a fictitious 
- [The Art of Engagement: Strategies for Product Success](https://amplitude.com/events/the-art-of-engagement-strategies-for-product-success): Join product coaches Raz and Ana from Just Mad as they guide you through proven frameworks to analyze, act, and amplify customer engagement. 
- [The Cyprus Product Club | March 21, 2024](https://amplitude.com/events/the-cyprus-product-club): Register for an evening of digital product conversation with your peers, and hear from analytics experts on how to use Digital Analytics to grow revenue & retain customers.
- [The Dubai Product and Data Club](https://amplitude.com/events/the-dubai-product-and-data-club): Join the Club!  This is the 2nd Edition of the Amplitude Product & Data Club, an exclusive networking event for product, data, growth, and engineering people!!
- [The European Data Analytics Conference 2023](https://amplitude.com/events/the-european-data-analytics-conference-2023): Join data analytics expert panelists to discuss the state of the industry and what to expect in the future.
- [The Future of A/B Testing](https://amplitude.com/events/the-future-of-ab-testing): Go beyond button colors. Learn a proven 3-step process for designing experiments that uncover what really drives growth. 
- [The future of PM: Building AI products](https://amplitude.com/events/the-future-of-pm-building-ai-products): Join two Amplitude practitioners as they dive into the future of AI and product building.Plan for a 30-minute deep dive into what broke, what they had to rethink, and the eval-based approach their tea
- [The Morning Brief: A Breakfast for Product & Marketing Leaders](https://amplitude.com/events/the-morning-brief-NY-may-2025): Start your day with The Morning Brief, an exclusive breakfast experience hosted by Amplitude, for a morning of elevated conversation, croissants, and connection.
- [NYC Product Club - Events - Amplitude](https://amplitude.com/events/the-nyc-product-club): We're bringing together all product enthusiasts in our network who currently work in product and product analytics to meet in-person, chat and (hopefully) learn from each other!
- [The Onboarding Lab Series Featuring Simplehuman and Reforge](https://amplitude.com/events/the-onboarding-lab-series): Dive deep into the onboarding experience at Simplehuman and Reforge. Learn from onboarding experts as they explore strategies for creating seamless, successful onboarding experiences.
- [The Paris Product & Data Club](https://amplitude.com/events/the-paris-product-and-data-club-jan-19): La cinquième édition de l'"Amplitude Product & Data Club” fait sa rentrée 2023.  Nous vous invitons ce 19 Janvier à ce RDV de la communauté Product & Data au cœur de Paris.  Une soirée constituée de p
- [l'Afterwork Product et Data de Paris](https://amplitude.com/events/the-product-and-data-club): Vous êtes invité-e à cette à l'afterwork Amplitude dédié aux aficionados de la Data et du Product à Paris. Une soirée constituée de  professionnels monde de la Data, Marketing, Product, et Engineering
- [The Rewritten Rules of Experimentation](https://amplitude.com/events/the-rewritten-rules-of-experimentation): In this session, Amplitude and DoWhatWorks will reveal the hidden rules that separate average tests from transformative experiments. 
- [The TLV Product and Data Club](https://amplitude.com/events/the-tlv-product-and-data-club): This is the 5th Edition of the Amplitude Product & Data Club, an exclusive networking event for product, data, growth, and engineering people!
- [The Vienna Product Club](https://amplitude.com/events/the-vienna-product-club): We are bringing together all product enthusiasts in our network in product, data and analytics so you can meet in person, chat, and learn from each other.
- [The Zurich Product Club](https://amplitude.com/events/the-zurich-product-club): We are bringing together all product enthusiasts in our network in product, data and analytics so you can meet in person, chat, and learn from each other.
- [Amplitude Webinar avec Back Market](https://amplitude.com/events/une-conversation-avec-back-market): Webinar Amplitude: Une Conversation Avec Back Market - Comment utiliser la data pour prendre les meilleures décisions pour son business.
- [Amplitude Webinar avec Le Monde](https://amplitude.com/events/une-conversation-avec-le-monde): Webinar Amplitude : Une Conversation Avec Le Monde - Comment les données permettent de prendre les meilleures décisions pour son audience
- [Fireside Chat: Unleashing Business Value with Data-Driven Insights](https://amplitude.com/events/unleashing-business-value-with-data-driven-insights): Join Amplitude VP Product, Somer Simpson, and guest speaker Alexander Magnusson, Manager of Data Analytics at Brainly, for a virtual fireside chat. 
- [Unleashing the Power of Digital Analytics at Haven](https://amplitude.com/events/unleashing-the-power-of-digital-analytics-at-haven): We discover Haven's successful migration from Google Analytics to Amplitude Analytics and how this has had impactful outcomes. Join us! 
- [Unlocking Growth with AI-Powered Personalization](https://amplitude.com/events/unlocking-growth-with-ai-powered-personalization): Give yourself a head start in 2026 and deep dive into how today’s leading companies are using AI-powered personalization to transform product journeys, unlock new revenue opportunities, and build last
- [VGW Amplitude Day](https://amplitude.com/events/vgw-amplitude-day): Join Amplitude and your fellow analytics users for an inspiring day of learning, sharing, and connection at our upcoming VGW Amplitude Day! 
- [Web Experimentation vs. Product-led Experimentation: Which Approach is Right for Your Team?](https://amplitude.com/events/web-experimentation-vs-product-led-experimentation): Join us for this informative webinar and learn how to determine which experimentation approach is best for your team and your business.
- [De l’AB Testing à L’Innovation : Mesurer et Optimiser vos Décisions Product et Marketing](https://amplitude.com/events/webinar-experimentation-converteo-17-oct): Rejoignez-nous pour une discussion avec les experts chez Converteo et Amplitude, sur le sujet de l’expérimentation à grande échelle, le jeudi 17 octobre !
- [Fine Dining, Powerful Insights](https://amplitude.com/fine-dining-powerful-insights): Join Amplitude for an exclusive evening of insightful conversations and fine dining at Kiln, San Francisco's premier culinary destination. Hosted by Amplitude's Chief Executive Officer, Spenser Skates
- [Fine Dining, Powerful Insights](https://amplitude.com/fine-dining-powerful-insights-canlis): Join Amplitude for an exclusive evening of insightful conversations and fine dining at Canlis, Seattle’s landmark fine-dining destination for over 70 years. 
- [Join Amplitude at the 76ers vs Wizards game!](https://amplitude.com/fy23q4-amplitude-event-76ers-vs-wizards): Join Amplitude at the Wells Fargo Center to watch the Philadelphia 76ers take on the Washington Wizards! 
- [Join Amplitude at the Heat vs Nets game!](https://amplitude.com/fy23q4-amplitude-event-heat-vs-nets): Join Amplitude at the Kaseya Center to watch the Miami Heat take on the Brooklyn Nets! 
- [Join Amplitude at the Mavericks vs Timberwolves game!](https://amplitude.com/fy23q4-amplitude-event-mavericks-vs-timbervolves): Join Amplitude at the American Airlines Center to watch the Dallas Mavericks take on the Minnesota Timberwolves! 
- [Join Amplitude at the Pistons vs Pacers game!](https://amplitude.com/fy23q4-amplitude-event-pistons-vs-pacers): Join Amplitude at Little Caesars Arena to watch the Detroit Pistons take on the Indiana Pacers! 
- [Join Amplitude at the Wild vs Flames game! ](https://amplitude.com/fy23q4-amplitude-events-wild-vs-flames): Join Amplitude at the Xcel Energy Center to watch the Minnesota Wild take on the Calgary Flames!
- [Meet with Amplitude at Gartner Data & Analytics Summit Sydney](https://amplitude.com/gartner-data-and-analytics-summit-sydney-2024): Learn how to unlock the power of your data with Amplitude's digital analytics platform at Gartner Data & Analytics Summit Sydney 2024.
- [Join Amplitude at an Atlanta Braves Game](https://amplitude.com/join-amplitude-Atlanta-braves): Join Amplitude in our executive suite at the Atlanta Braves game on July 19th!
- [Join Amplitude at an Earthquakes game ](https://amplitude.com/join-amplitude-at-a-san-jose-earthquakes-game): Join Amplitude in our executive patio suite at the San Jose Earthquakes game on August 30th!
- [Join Amplitude at a Seattle Mariners Game ](https://amplitude.com/join-amplitude-at-a-seattle-mariners-game): Join Amplitude for lunch and a Seattle Mariners game on August 30th! 
- [USA Tour Suite - Chelsea vs. Wrexham](https://amplitude.com/join-amplitude-at-chelsea-vs-wrexham):  
- [Join Amplitude and Braze at the Los Angeles Dodgers vs San Francisco Giants Game](https://amplitude.com/join-amplitude-at-la-dodgers-vs-sf-giants): Join Amplitude and Braze at Dodger's Stadium in Los Angeles to watch the Dodgers take on the Giants.  
- [Join Amplitude at the Seattle Kraken vs Arizona Coyotes Game](https://amplitude.com/join-amplitude-at-seattle-kraken-vs-arizona-coyotes): Join Amplitude at the Climate Pledge Arena in Seattle to watch the Kraken take on the Coyotes.  
- [Join Amplitude at the Lakers vs Kings game!](https://amplitude.com/join-amplitude-at-the-lakers-vs-kings-game): Join Amplitude at the Crypto.com Arena to watch the Lakers take on the Kings on March 6th! 
- [Join Amplitude at the Warriors vs Lakers game!](https://amplitude.com/join-amplitude-at-the-warriors-vs-lakers-game): Join Amplitude at the Chase Center to watch the Warriors take on the Lakers on February 22, 2024 with your peers and Amplitude team members!  
- [Join Amplitude at the Warriors vs Timberwolves game!](https://amplitude.com/join-amplitude-at-the-warriors-vs-timberwolves-game): Join Amplitude at the Chase Center to watch the Warriors take on the Timberwolves for the first NBA Cup game of the season! 
- [Growth Series with Just Mad](https://amplitude.com/just-mad-webinar-series-emea): Join a live session with Raz and Ana from Just Mad to discuss product strategy, the everchanging AI landscape and how to create structured, data-informed approach to align your team. 
- [Live Amplitude Demos | Events](https://amplitude.com/live-demos): During this 15 minute demo, we’ll run through a workflow from the perspective of digital leaders and product managers at a fictitious fitness chain.
- [Join Amplitude at the Los Angeles Clippers vs. Golden State Warriors Game](https://amplitude.com/los-angeles-clippers-vs-golden-state-warriors): Join Amplitude at Intuit Dome in Los Angeles to watch the Clippers take on the Warriors.  
- [Meet with Amplitude at MAU Vegas](https://amplitude.com/mau-vegas-2024): Learn about Amplitude's digital analytics platform at MAU Vegas in Las Vegas, NV
- [NY Holiday Executive Dinner with Amplitude ](https://amplitude.com/ny-holiday-executive-dinner-with-amplitude): Join Amplitude for an evening of discussion and networking with like-minded leaders at The Gardens on December 12!   Amplitude formally invites you to an Executive Roundtable Dinner to discuss how to 
- [Executive Dinner with Amplitude at The Clocktower](https://amplitude.com/nyc-executive-dinner-with-amplitude): Join Amplitude for an exclusive dining experience at Wine Spectator’s 2023 Award-winning restaurant, The Clocktower, hosted by Director of Product, Patrick Thompson.
- [Amplitude Collab - Parlons Design Podcast](https://amplitude.com/parlonsdesign): Rejoignez notre série d'ateliers Power Up PM pour acquérir des compétences supplémentaires pour votre carrière dans la conception de produits.
- [Perspectives on the Potomac](https://amplitude.com/perspectives-on-the-potomac): Join Amplitude for an exclusive evening aboard a 1961 yacht cruising the Potomac past Mount Vernon — featuring a Michelin-starred chef, champagne, and intimate conversations with leaders in product, m
- [Power up PM](https://amplitude.com/power-up-pm): Power up PM: Making the right product decisions using data
- [Crafted by Hand, Guided by Data: A Private Dinner at Rezdôra](https://amplitude.com/private-dinner-at-rezdora): Join Amplitude for an exclusive, Michelin-starred evening at Rezdôra in New York on June 18. Enjoy a curated four-course dining experience, complete with welcome cocktails and a hands-on pasta-making 
- [Meet with Amplitude at Product Development Conference](https://amplitude.com/product-development-conference-jakarta-2024): Learn how to drive customer engagement and loyalty with Amplitude's digital analytics platform at Product Development Conference in Jakarta.
- [Product Innovators Executive Dinner](https://amplitude.com/product-innovators-executive-dinner): Join Amplitude's Chief Product Officer, Francois Ajenstat, for an an intimate dinner following ProductCon San Francisco and connect with other top product executives for an evening of meaningful conve
- [Rally & Rosé: A Charlotte MarTech Event](https://amplitude.com/rally-and-rose-charlotte-martech-event): Don’t miss this unique opportunity to mingle, play, and network with top MarTech Executives, all while enjoying the vibrant setting of Rally. Grab your spot and join Amplitude and Braze for an evening
- [Join Amplitude at the Rangers vs. Mariners game](https://amplitude.com/rangers-v-seattle-mariners): Join Amplitude in our exclusive suite at the Texas Rangers game. Enjoy an evening of baseball, concierge service, gourmet food, and top-tier networking.
- [Retail Roundtable— Acing Growth Marketing Through Activating Your Data](https://amplitude.com/retail-industry-roundtable): Join Amplitude, AWS, Branch, Notable Growth for an exclusive retail roundtable designed to foster collaboration and innovation among industry leaders. Connect with like-minded executives, share insigh
- [Fine Dining, Powerful Insights](https://amplitude.com/seattle-fine-dining-powerful-insights): Join Amplitude for an exclusive evening of insightful conversations and fine dining at Canlis, Seattles's premier culinary destination. Hosted by Amplitude's Chief Product Officer, Francois Ajenstat, 
- [Join Amplitude at the Seattle Kraken vs Boston Bruins Game](https://amplitude.com/seattle-kraken-vs-boston-bruins-2024-12-12): Join Amplitude at the Climate Pledge Arena in Seattle to watch the Kraken take on the Bruins.  
- [San Francisco Executive Dinner with Amplitude ](https://amplitude.com/sf-exec-dinner-amplitude-fy23q3): Join Amplitude for an evening of discussion and networking with like-minded leaders at E&O Kitchen and Bar on September 27th!
- [San Francisco Executive Dinner with Amplitude ](https://amplitude.com/sf-exec-dinner-amplitude-fy23q4): Join Amplitude for an evening of discussion and networking with like-minded leaders at Chotto Matte on December 14! 
- [Shop, Sip, and Connect at Amplitude's Shinola Social](https://amplitude.com/shinola-social-with-amplitude): Join Amplitude at Shinola in San Francisco for a private evening of cocktails, conversation, and custom craftsmanship. 
- [Meet with Amplitude at Snowflake Summit](https://amplitude.com/snowflake-summit-2024): Learn about Amplitude's digital analytics platform at Snowflake Summit in San Francisco.
- [Stockholm Lunch Session: From AI Hype to AI-guided Growth](https://amplitude.com/stockholm-lunch-session-ai-hype-to-ai-guided-growth): Join peers across product, growth, marketing, and analytics for a lunch in Stockholm focused on cutting through AI hype and getting practical about what actually works. This session is designed for an
- [The Last Mile of AI: From Pilots to Profit](https://amplitude.com/sxsw-amplitude): Join Berlin’s most forward-thinking founders, product leaders, and builders for an evening focused on the last mile of AI, where experimentation turns into production and prototypes turn into profit. 
- [The ATX Product Experimentation Cooldown](https://amplitude.com/sxsw-amplitude-in-austin-2024): Amplitude, HEB, and Zilker Trail are teaming up to bring you a first-of-its-kind experimental mashup right in the midst of SXSW.
- [Powered by Amplitude: Out of Office. In a Tank.](https://amplitude.com/tank-town-usa): Join Amplitude for an exclusive executive experience at Tank Town USA — crush cars, command tanks, and have the boldest AI conversations of the year.
- [Trending Now in Product Analytics: Igby's Networking Event](https://amplitude.com/trending-now-in-product-analytics-igbys-networking-event): Leap into the New Year networking with your peers at Igby's. This evening will focus on trending topics and challenges in Product Analytics and welcome some of Cincinnati's top product leaders for col
- [Press Release](https://amplitude.com/press): Browse recent press releases and media coverage.
- [10 San Francisco Companies with the Best D&I Programs](https://amplitude.com/press/10-san-francisco-companies-with-the-best-di-programs)
- [Amplitude Study Finds that “N Day” Retention Metric Underestimates the Percentage of Users who Return to Apps by a Factor of 3.5X](https://amplitude.com/press/1trillion-events-amplitude20): Amplitude today released findings from a study of retention data collected from its popular analytics platform and found that the most commonly used retention metric, known as ‘N Day,’ underestimates 
- [Amplitude Customers Saw 217% Return on Investment According to Independent Research Study](https://amplitude.com/press/Forrester-ROI-study): Amplitude today announced the results of the Total Economic Impact™ of Amplitude study conducted by Forrester Consulting. The report found Amplitude customers saw a 217% return on investment (ROI) ove
- [AdExchanger: Amplitude’s CEO ‘The Product Itself Has Become The Distribution Channel’](https://amplitude.com/press/adexchanger-product-distribution-channel): In an interview with AdExchanger, Amplitude CEO Spenser Skates shares why the product itself has become a distribution channel.
- [Amplitude is revolutionizing product development with the debut of Amplitude AI Agents](https://amplitude.com/press/ai-agents): Amplitude AI Agents work 24/7 to analyze user behavior, run experiments, and optimize product experiences so teams can achieve more.
- [Amplitude Announces Dates for Amplify 2022, the #1 Product and Growth Conference](https://amplitude.com/press/amplify-2022): Amplitude announces the dates for Amplify 2022, the #1 product and growth conference, taking place in-person and online May 24-26, 2022.
- [Amplitude Ends Breakthrough Year as Digital Optimization Takes Hold in the Enterprise](https://amplitude.com/press/amplitude-2021-year-in-review): Read about Amplitude's breakthrough year from customer, partner and employee growth to the company’s direct listing in September.
- [Exclusive Study: Over 70% of French consumers are ready to abandon a brand over a poor app experience](https://amplitude.com/press/amplitude-French-consumer-app-experience-research): Amplitude study reveals that bad app experiences, such as slow loading, bugs, or poor navigation, have an immediate impact on brand loyalty in France. 
- [Amplitude Research Reveals AI Usage Among 500 Marketers in Japan](https://amplitude.com/press/amplitude-Japan-AI-experience-research): Amplitude has released the results of a new survey on AI usage among 500 marketers in Japan. The results reveal a significant performance and productivity gap between marketers who use AI and those wh
- [Research Reveals Frustrating App Experiences are Costing UK Companies their Customers](https://amplitude.com/press/amplitude-UK-consumer-app-experience-research): Amplitude releases new UK research highlighting how poor app experiences damage brand loyalty and customer retention. 
- [Amplitude Accelerates Investment in Australia and New Zealand with New Regional Leadership](https://amplitude.com/press/amplitude-accelerates-investment-in-australia-and-new-zealand): Amplitude is expanding its investment in Australia and New Zealand with new regional leadership and customer momentum. 
- [Amplitude Achieves AWS Advertising and Marketing Technology Competency](https://amplitude.com/press/amplitude-achieves-aws-advertising-and-marketing-technology-competency): Amplitude today announced it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Audience and Customer Data Management category.
- [Amplitude Acquires Predictive Analytics Pioneer ClearBrain](https://amplitude.com/press/amplitude-acquires-clearbrain): SAN FRANCISCO — (March 10, 2020) — Amplitude, the leader in product intelligence, announced today that it has acquired ClearBrain, a predictive analytics startup. This is Amplitude’s first acquisition
- [Amplitude Acquires Command AI to Make Technology Easier to Use](https://amplitude.com/press/amplitude-acquires-command-ai): Amplitude announced it acquired Command AI, a startup that provides intuitive, AI-powered user assistance to make software easier to use. 
- [Amplitude Acquires InfiniGrow to Bring Revenue Analytics to Marketers](https://amplitude.com/press/amplitude-acquires-infinigrow): InfiniGrow acquisition advances Amplitude’s AI vision by expanding intelligent analytics across marketing and revenue use cases
- [Amplitude Acquires Iteratively - Amplitude](https://amplitude.com/press/amplitude-acquires-iteratively): Combined Solution Further Strengthens Proactive Data Management Capabilities as a Foundation for the Digital Optimization System
- [Amplitude is acquiring Kraftful, an AI-native Voice of Customer (VoC) startup](https://amplitude.com/press/amplitude-acquires-kraftful): Amplitude is acquiring Kraftful, an AI-native Voice of Customer startup, to give teams a 360-view of their customers so they can build better products.
- [Amplitude and Twilio Strike Preferred Partnership to Turn Data Into Action at Scale](https://amplitude.com/press/amplitude-and-twilio-strike-preferred-partnership): Amplitude and Twilio announce partnership to help businesses unify customer data, uncover behavioral insights, and deliver personalized digital experiences,
- [Amplitude Announces $150 Million Round As Demand for Digital Optimization Surges - Amplitude](https://amplitude.com/press/amplitude-announces-150-million-round): SAN FRANCISCO, June 9, 2021 – Amplitude, the Digital Optimization System, today announced a $150 million Series F funding round, led by Sequoia Capital with participation from other existing investors
- [Amplitude Announces Appointment of Former IBM President and Red Hat CEO Jim Whitehurst to Board of Directors - Amplitude](https://amplitude.com/press/amplitude-announces-appointment-of-former-ibm-president-and-red-hat-ceo-jim-whitehurst-to-board-of-directors): SAN FRANCISCO, September 30, 2021 - Amplitude, Inc. (Nasdaq:AMPL), a pioneer in digital optimization, today announced the appointment of Jim Whitehurst to its board of directors. Mr. Whitehurst brings
- [Amplitude Announces Confidential Submission of Draft Registration Statement for Proposed Direct Listing - Amplitude](https://amplitude.com/press/amplitude-announces-confidential-submission-of-draft-registration-statement-for-proposed-direct-listing): SAN FRANCISCO, July 14, 2021 — Amplitude announced today that it has confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission (the “SEC”) relatin
- [Amplitude Announces Date of Second Quarter 2021 Earnings Webcast - Amplitude](https://amplitude.com/press/amplitude-announces-date-of-second-quarter-2021-earnings-webcast): SAN FRANCISCO, September 14, 2021 — Amplitude, Inc., a pioneer in digital optimization, today announced that it will host a video webcast at 2:00 PM PT on September 21, 2021 to discuss its financial r
- [Amplitude Announces Departure of President Reaffirms Financial Guidance for the First Quarter and Full Year of 2026](https://amplitude.com/press/amplitude-announces-departure-of-president): Amplitude Announces Departure of President. Reaffirms Financial Guidance for the First Quarter and Full Year of 2026 
- [Amplitude Announces Effectiveness of Registration Statement for Proposed Direct Listing of its Class A Common Stock - Amplitude](https://amplitude.com/press/amplitude-announces-effectiveness-of-registration-statement-for-proposed-direct-listing-of-its-class-a-common-stock): SAN FRANCISCO, September 21, 2021 - Amplitude, Inc., a pioneer in digital optimization, today announced that its registration statement on Form S-1 was declared effective by the U.S. Securities and Ex
- [Amplitude Announces European Expansion and New Headquarters Office in Amsterdam](https://amplitude.com/press/amplitude-announces-european-expansion): AMSTERDAM – (January 2020) — Amplitude, the product intelligence platform, announced plans to expand their presence in the European market including a new regional headquarters office in Amsterdam as 
- [Amplitude Announces Filing of Registration Statement for Proposed Direct Listing of its Class A Common Stock - Amplitude](https://amplitude.com/press/amplitude-announces-filing-of-registration-statement-for-proposed-direct-listing-of-its-class-a-common-stock): SAN FRANCISCO, August 30, 2021 —  Amplitude, Inc., a pioneer in digital optimization, today announced it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange C
- [Amplitude Announces Fourth Quarter and Fiscal Year 2025 Financial Results](https://amplitude.com/press/amplitude-announces-fourth-quarter-and-fiscal-year-2025-financial-results): Amplitude, the leading AI analytics platform, today announced financial results for its fourth quarter and fiscal year ended December 31, 2025.
- [Amplitude Announces Inaugural Pioneer Awards](https://amplitude.com/press/amplitude-announces-inaugural-pioneer-awards): SAN FRANCISCO, November 4, 2020 – Amplitude, the leader in Product Intelligence, today introduced its inaugural Pioneer Awards, which celebrate and recognize the companies and product leaders driving 
- [Amplitude Introduces Journeys, Industry-First Solution that Analyzes the Breadth and Depth of the Customer Journey](https://amplitude.com/press/amplitude-announces-journeys-industry-first-solution-analyzing-customer-journey): SAN FRANCISCO, October 14, 2020 – Today Amplitude, the leader in Product Intelligence, introduced Journeys, an industry-first solution that leverages machine learning to focus teams on the moments tha
- [Amplitude Announces New Breakthrough in Product Analytics](https://amplitude.com/press/amplitude-announces-new-breakthrough-in-product-analytics): San Francisco, CA – June 10, 2020 – Amplitude, the leader in product intelligence, today announced the launch of its new milestone analysis capability. An industry first, Amplitude’s no-code milestone
- [Amplitude Introduces New Enterprise Marketing Capabilities to Boost Impact and Revenue ](https://amplitude.com/press/amplitude-announces-new-enterprise-marketing-capabilities): Amplitude today launched new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, and campaign. 
- [Amplitude Announces Partnership with Snowflake to Combine the Data Cloud and Digital Optimization, Delivering Real-Time, Unified and Enriched Customer Insights - Amplitude](https://amplitude.com/press/amplitude-announces-partnership-with-snowflake-to-combine-the-data-cloud-and-digital-optimization-delivering-real-time-unified-and-enriched-customer-insights): New integration seamlessly unites the best-in-class data cloud with #1 product analytics solution within Amplitude to break down data silos, enrich product data and accelerate innovation.
- [Amplitude Announces Product Intelligence Collaboration with AWS AppFlow](https://amplitude.com/press/amplitude-announces-product-intelligence-collaboration-with-aws-appflow): SAN FRANCISCO, April 22, 2020 (GLOBE NEWSWIRE) — Amplitude, a leading product intelligence platform that allows companies to build great product experiences, today announced an integration with AWS Ap
- [Amplitude Announces Record Year of Growth in 2020 - Amplitude](https://amplitude.com/press/amplitude-announces-record-year-of-growth-in-2020): SAN FRANCISCO, CA, January 27, 2021 – Amplitude, the operating system for digital business, today announced business results from 2020 that demonstrate record growth in revenues and customer adoption.
- [Amplitude Announces Second Quarter 2021 Financial Results - Amplitude](https://amplitude.com/press/amplitude-announces-second-quarter-2021-financial-results): SAN FRANCISCO, CA -- Amplitude, Inc., a pioneer in digital optimization, today announced financial results for its second quarter ended June 30, 2021.
- [Amplitude Announces New  Strategic Collaboration Agreement with AWS](https://amplitude.com/press/amplitude-announces-strategic-collaboration-agreement-with-aws): Amplitude announced a strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS).
- [Amplitude Announces Third Quarter 2021 Financial Results - Amplitude](https://amplitude.com/press/amplitude-announces-third-quarter-2021-financial-results): Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced financial results for its third quarter ended September 30, 2021.
- [Amplitude Announces Update Regarding Conversion of Shares of Class B Common Stock to Shares of Class A Common Stock - Amplitude](https://amplitude.com/press/amplitude-announces-update-regarding-conversion-of-shares-of-class-b-common-stock-to-shares-of-class-a-common-stock): SAN FRANCISCO, September 27, 2021 — Amplitude, Inc., a pioneer in digital optimization, today announced that, as of September 24, 2021, there were 45.8 million shares of Class A common stock outstandi
- [Amplitude Announces Virtual Investor Day - Amplitude](https://amplitude.com/press/amplitude-announces-virtual-investor-day): SAN FRANCISCO, Sept 2, 2021 —  Amplitude, Inc., a pioneer in digital optimization, today announced it will hold a virtual Investor Day at 10:00 a.m. PT / 1:00 p.m. ET on September 14, 2021.
- [Amplitude Announces Winners of its Inaugural Pioneer Awards - Amplitude](https://amplitude.com/press/amplitude-announces-winners-of-its-inaugural-pioneer-awards): SAN FRANCISCO, January 19, 2021 — Amplitude, the leader in Product Intelligence, today announced the winners of its inaugural Pioneer Awards, which celebrate and recognize the companies and Amplitude 
- [Amplitude Appoints First Chief Engineering Officer to Accelerate Product Innovation](https://amplitude.com/press/amplitude-appoints-first-chief-engineering-officer): Amplitude today announced that Wade Chambers has joined the company as its first Chief Engineering Officer.
- [Amplitude Appoints New EMEA VP to Drive Regional Growth](https://amplitude.com/press/amplitude-appoints-new-emea-vp-to-drive-regional-growth): Amplitude announced that Lee Edwards joined the company as Vice President of Sales in EMEA.
- [Amplitude Appoints Zuora Founder and CEO Tien Tzuo to Board of Directors](https://amplitude.com/press/amplitude-appoints-tien-tzuo-to-board-of-directors): Amplitude announces that Tien Tzuo has joined the company’s Board of Directors. Tzuo brings two decades of founder-CEO leadership experience.  
- [Amplitude Awarded 2024 AWS Partner of the Year Award for Innovation in Digital Experience](https://amplitude.com/press/amplitude-awarded-2024-aws-partner-of-the-year-award-for-innovation-in-digital-experience): Amplitude is receiving the Global AWS Digital Experience Partner of the Year Award.
- [Amplitude brings behavioral data into AI tools with MCP launch ](https://amplitude.com/press/amplitude-brings-behavioral-data-into-ai-tools-with-mcp-launch): Amplitude announces the release of Amplitude MCP (Model Context Protocol) server, as well as the open beta program for its AI Agents.
- [Amplitude Continues its Explosive Growth, Debuts on Deloitte’s 2020 Technology Fast 500 List - Amplitude](https://amplitude.com/press/amplitude-continues-its-explosive-growth-debuts-on-deloittes-2020-technology): SAN FRANCISCO, November 19, 2020 — Amplitude, the leading provider of Product Intelligence, today announced it ranked 208 on the Deloitte Technology Fast 500™, a list of the 500 fastest-growing techno
- [Amplitude Deepens Leadership Team with Addition of First-Ever Chief People Officer and General Counsel - Amplitude](https://amplitude.com/press/amplitude-deepens-leadership-team-with-addition-of-first-ever-chief-people-officer-and-general-counsel): SAN FRANCISCO, April 7, 2021 – Amplitude, the operating system for digital business, today announced the appointment of two accomplished leaders to crucial growth and culture roles. Julie Currie, form
- [Amplitude Expands Its Leadership Team to Meet Growing Demand for Product Analytics](https://amplitude.com/press/amplitude-expands-its-leadership-team-to-meet-growing-demand-for-product): Amplitude, the product analytics company, today announced that it has hired former Google executive Erik de Muinck Keizer as General Manager of EMEA to lead the company’s first international office in
- [Amplitude Expects to Begin Trading on the Nasdaq Capital Market on September 28, 2021 - Amplitude](https://amplitude.com/press/amplitude-expects-to-begin-trading-on-the-nasdaq-capital-market-on-september-28-2021): Company Also Announces Update Regarding Conversion of Shares of Class B Common Stock to Shares of Class A Common Stock
- [Amplitude Fuels Business Growth, Delivers an Average of 655% ROI for Customers](https://amplitude.com/press/amplitude-fuels-business-growth-delivers-an-average-of-655-roi-for-customers): SAN FRANCISCO, November 12, 2020 – Nucleus Research today published a report that finds Amplitude, the leader in Product Intelligence, delivers an average of 655% ROI for its customers, with a payback
- [Amplitude Introduces Agentic AI Analytics for the Next Era of Product Experiences](https://amplitude.com/press/amplitude-introduces-agentic-ai-analytics-for-the-next-era-of-product-experiences): Amplitude today announced a series of AI agents that continuously analyze product usage, identify what’s working and what isn’t, and recommend actions to take in real time.
- [Amplitude Launches Agent-to-Agent Integration with GitHub to Accelerate Product Development](https://amplitude.com/press/amplitude-launches-agent-to-agent-integration-with-github-to-accelerate-product-development): Amplitude announces a collaboration with GitHub to launch an agent-to-agent integration for enterprise product and engineering teams.  
- [Amplitude Launches AI Visibility to Help Marketers Win in AI Search](https://amplitude.com/press/amplitude-launches-ai-visibility-to-help-marketers-win-in-ai-search): Amplitude announces the launch of AI Visibility, a new capability that gives marketers unprecedented insight into how their brand shows up in AI search results, accompanied by recommendations on how t
- [Amplitude Launches Guides and Surveys to End Annoying Popups ](https://amplitude.com/press/amplitude-launches-guides-and-surveys): Amplitude announced the launch of Guides and Surveys to help organizations improve onboarding and user engagement. 
- [Amplitude Launches New Data Centre in Germany to Support Rapid Customer Growth in the EU - Amplitude](https://amplitude.com/press/amplitude-launches-new-data-centre-in-germany-to-support-rapid-customer-growth-in-the-eu): Infrastructure investment signals digital optimisation pioneer’s focus on rigorous security, privacy protections and long-term commitment to EU customer success.
- [Amplitude Launches Self-Service A/B Testing to Help Web & Digital Teams Drive Faster Innovation  ](https://amplitude.com/press/amplitude-launches-web-experimentation): Amplitude announced Web Experimentation – a new product that makes it easy to A/B test and personalize web experiences.
- [Amplitude Unveils New Experience to Make Digital Analytics Easy for Everyone](https://amplitude.com/press/amplitude-made-easy): Today Amplitude released a radically simplified platform experience. It's now easier for more people and more organizations to get started and turn customer insights into better products.  
- [Amplitude Analytics and Optimizely Partner to Help Customers Deliver Better Mobile Experiences](https://amplitude.com/press/amplitude-optimizely-partnership): Amplitude Analytics, a mobile analytics provider that helps companies leverage data to create explosive user growth, announced today that it now integrates with Optimizely, the leading experience plat
- [Amplitude Launches the Industry’s First Digital Optimization Ecosystem - Amplitude](https://amplitude.com/press/amplitude-partner-ecosystem): New Amplitude Partner Ecosystem helps customers accelerate the business impact of digital product innovation
- [Amplitude Brings Full Power of Digital Analytics to Every Team for Less](https://amplitude.com/press/amplitude-plus-plan-digital-analytics): Amplitude Plus, a new self-service offering that puts more capabilities from its platform into the hands of more teams at a lower cost for just $49
- [Amplitude to Present at Upcoming Investor Events](https://amplitude.com/press/amplitude-presenting-at-upcoming-investor-events): Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced that Criss Harms, chief financial officer, will present two investor events in August.
- [Amplitude to Host Third Quarter 2025 Earnings Webcast on November 5, 2025](https://amplitude.com/press/amplitude-q3-2025-earnings-webcast): Amplitude will release its financial results for the third quarter of 2025 after market close on Wednesday, November 5, 2025. Amplitude will host a video webcast that day at 2:00 PM PT to discuss its 
- [Amplitude Raises $50M Round Led by GIC to Meet Surging Demand](https://amplitude.com/press/amplitude-raises-round-to-meet-surging-demand): SAN FRANCISCO, May 21, 2020 – COVID-19 shifted the world online overnight, creating a dramatic and sustained growth in demand for digital products. Product experience is now the best competitive advan
- [Amplitude Ranks #22 on G2’s List of Best Software Products for 2021 - Amplitude](https://amplitude.com/press/amplitude-ranks-22-on-g2s-list-of-best-software-products-for-2021): SAN FRANCISCO, CA – March 17, 2021 – Amplitude, the operating system for digital business, today announced that it has been named to G2’s list of Best Software Products of 2021, where it is reported a
- [Amplitude Closes $80M Investment Led By Sequoia for Global Expansion of Product Intelligence](https://amplitude.com/press/amplitude-series-d): SAN FRANCISCO, CA – (December 5, 2018) – Amplitude, the leading product intelligence company, announced today that it has raised $80 million in Series D funding led by Sequoia Capital. Lead Edge joine
- [Amplitude Strengthens International Investment with New Regional Leaders](https://amplitude.com/press/amplitude-strengthens-international-investment-with-new-regional-leaders): Amplitude today announced it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Audience and Customer Data Management category.
- [Amplitude to Host 2025 Investor Day](https://amplitude.com/press/amplitude-to-host-2025-investor-day): Amplitude, the leading digital analytics platform, will host its previously announced investor day on Monday, March 10, 2025, beginning at 2:30 PM ET.
- [Amplitude to Host First Quarter 2025 Earnings Webcast on May 7, 2025](https://amplitude.com/press/amplitude-to-host-first-quarter-2025-earnings-webcast-and-2025-investor-day): Amplitude will release its financial results for the first quarter of 2025 after market close on Wednesday, May 7, 2025.
- [Amplitude to Host Fourth Quarter and Full Year 2023 Earnings Webcast on February 20, 2024](https://amplitude.com/press/amplitude-to-host-fourth-quarter-and-full-year-2023-earnings-webcast-on-february-20-2024): Amplitude today announced it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Audience and Customer Data Management category.
- [Amplitude to Host Fourth Quarter and Full Year 2024 Earnings Webcast on February 19, 2025 and 2025 Investor Day in New York City on March 10, 2025](https://amplitude.com/press/amplitude-to-host-fourth-quarter-and-full-year-2024-earnings-webcast-and-2025-investor-day): Amplitude will release its financial results for the 4th quarter and full year of 2024 on Wednesday, February 19, 2025 as well as Investor Day on March 10, 2025
- [Amplitude to Host Fourth Quarter and Full Year 2025 Earnings Webcast on February 18, 2025](https://amplitude.com/press/amplitude-to-host-fourth-quarter-and-full-year-2025-earnings-webcast-on-february-18-2025): Amplitude announced that it will release its financial results for the fourth quarter and full year of 2025 after market close on Wednesday, February 18, 2025
- [Amplitude to Host Second Quarter 2025 Earnings Webcast on August 6, 2025](https://amplitude.com/press/amplitude-to-host-second-quarter-2025-earnings-webcast): Amplitude to Host Second Quarter 2025 Earnings Webcast on August 6, 2025
- [Amplitude to Host Third Quarter 2021 Earnings Webcast on November 9, 2021 - Amplitude](https://amplitude.com/press/amplitude-to-host-third-quarter-2021-earnings-webcast-on-november-9-2021): SAN FRANCISCO, October 13, 2021 — Amplitude, Inc. (NASDAQ: AMPL), a pioneer in digital optimization, today announced that it will release its financial results for the third quarter ended September 30
- [Amplitude to Present at Upcoming Investor Conference](https://amplitude.com/press/amplitude-to-present-at-upcoming-investor-conference): Amplitude announces that members of its management team are scheduled to participate in the UBS Technology & AI Conference. 
- [Amplitude to Present at Upcoming Investor Conferences](https://amplitude.com/press/amplitude-to-present-at-upcoming-investor-conferences): Amplitude announced that members of its management team are scheduled to participate in upcoming investor conferences.
- [Amplitude to Present at Upcoming Investor Conferences](https://amplitude.com/press/amplitude-to-present-at-upcoming-investor-conferences-2026): Amplitude announced that members of its management team are scheduled to participate in several upcoming investor conferences.
- [Amplitude to Present at Upcoming Investor Events](https://amplitude.com/press/amplitude-to-present-at-upcoming-investor-events): Amplitude announces that Hoang Vuong, chief financial officer, will present at two upcoming investor events in June.
- [Amplitude Unveils AI Feedback to Instantly Decode and Act on What Customers Want](https://amplitude.com/press/amplitude-unveils-ai-feedback-to-instantly-decode-and-act-on-what-customers-want): AI Feedback, the industry’s first customer feedback engine with a proprietary LLM process that automatically turns raw input into prioritized, actionable insights.
- [Amplitude Unveils New Experimentation Application for Digital Optimization - Amplitude](https://amplitude.com/press/amplitude-unveils-new-experimentation-application-for-digital-optimization): New Amplitude Experiment product leverages customer behavior and product analytics to eliminate the barriers to scaling A/B testing program
- [Amplitude To Present at Upcoming Investor Events](https://amplitude.com/press/amplitude-upcoming-investor-events): Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced its participation in two upcoming investor events.
- [Amplitude Welcomes Elisa Steele and Catherine Wong to its Board of Directors - Amplitude](https://amplitude.com/press/amplitude-welcomes-elisa-steele-and-catherine-wong-to-its-board-of-directors): Industry Leaders Bring Combined 50+ Years of Enterprise Technology and Engineering Leadership to Support Amplitude’s Growth and Scale
- [Amplitude Welcomes Erica Schultz to its Board of Directors](https://amplitude.com/press/amplitude-welcomes-erica-schultz-to-its-board-of-directors): Enterprise go-to-market powerhouse joins Amplitude board to help company on its next phase of growth and global scale
- [Amplitude Appoints New CPO to Drive Next Chapter of Innovation](https://amplitude.com/press/announcing-our-new-cpo): Amplitude today announced that former Tableau executive Francois Ajenstat has joined the company as its new chief product officer. 
- [The Data Disconnect Holding Aussie Businesses Back from Growth](https://amplitude.com/press/australia-data-disconnect-survey): The use of data to drive business decisions is on the rise, but less than one in four Aussies trust data more than gut instinct.
- [Amplitude’s Digital Optimization System Launches in AWS Marketplace](https://amplitude.com/press/availability-in-aws-marketplace): Amplitude announced that its entire Digital Optimization System is now available in AWS Marketplace's digital catalog.
- [Business Insider: How to get a job at Amplitude, the 650-person product-intelligence platform that's on a hiring spree in 2022](https://amplitude.com/press/business-insider-how-to-get-a-job-at-amplitude): Business Insider shares an inside look on how to get a job at Amplitude, and what the company looks for in new hires.
- [Amplitude Launches Campaign Reporting to Extend Insights Deeper into Marketing and Growth Performance Metrics](https://amplitude.com/press/campaign-reporting): Amplitude announces new Campaign Reporting tools with self-service insights into digital marketing investments.
- [Amplitude Announces Search for New Chief Financial Officer; Reaffirms Financial Guidance for the Second Quarter and Full Year of 2024](https://amplitude.com/press/cfo-search): Amplitude announced that Christopher Harms is no longer serving as its Chief Financial Officer and principal financial and accounting officer, effective today.
- [Amplitude names Adobe sales leader Matthew Heinz as Chief Revenue Officer](https://amplitude.com/press/chief-revenue-officer-matt-heinz): SAN FRANCISCO, CA – (November 11, 2019) – Amplitude, the product intelligence platform, announced that Adobe enterprise sales executive, Matthew Heinz, has been named Chief Revenue Officer to lead Amp
- [CIO: Amplitude customer data platform challenges Twilio, Salesforce, Adobe](https://amplitude.com/press/cio-amplitude-cdp): CIO Magazine shares why how Amplitude is taking on Twilio, Salesforce, and Adobe with the launch of Amplitude CDP.
- [CMSCritic: Unlocking the Power of Products and People: A Conversation with Amplitude’s New CMO Tifenn Dano Kwan](https://amplitude.com/press/cmscritic-tifenn-dano-kwan): Amplitude's CMO Tifenn Dano Kwan shares insights on how companies can unlock the power of products and people.
- [Amplitude Transitions Financial Leadership with New CFO](https://amplitude.com/press/criss-harms-chief-financial-officer): Amplitude appoints former Forescout executive Christopher (“Criss”) Harms as the company’s next chief financial officer.
- [Amplitude Named a Strong Performer in Analyst Report for Customer Analytics Technologies](https://amplitude.com/press/customer-analytics-report-q2-22): Amplitude announces it has been named a Strong Performer in an independent analyst report for Customer Analytics Technologies.
- [Amplitude Launches New Technology Integrations to Unify Data and Expand Customer Choice in the Digital Optimization Era](https://amplitude.com/press/data-connections): Amplitude’s growing technology ecosystem makes it the hub for turning customer data into actionable insights.
- [Amplitude Announces Lineup of Experts and Celebs for Inaugural Digital Disruptors Summit - Amplitude](https://amplitude.com/press/digital-disruptors-summit): Summit attendees will hear from Peloton star Ally Love and Saturday Night Live’s Bowen Yang, as well as from leading global brands like Calm and PepsiCo, at the premier event for digital disruptors
- [Amplitude Named a Strong Performer in Analyst Report for Digital Intelligence Platforms - Amplitude](https://amplitude.com/press/digital-intelligence-report-q4-22): Amplitude announces it was named a Strong Performer in The Forrester Wave™: Digital Intelligence Platforms.
- [Amplitude Unveils the Industry’s First Digital Optimization System - Amplitude](https://amplitude.com/press/digital-optimization-system): New Amplitude Recommend product applies machine learning for behavioral-based personalization; integrates with and extends industry-leading analytics capabilities to optimize the end-to-end digital jo
- [Amplitude Expands Partner Ecosystem to Help Companies Build Better Products](https://amplitude.com/press/ecosystem-integration-portal): Amplitude announces new and expanded integrations that make it easier for businesses to understand customer behavior and build better experiences. 
- [Amplitude Expands EMEA Investment with New Leadership](https://amplitude.com/press/emea-investment-france-vp): Amplitude appointed Jeremy Grinbaum as Vice President to lead the company's business in France, Southern Europe, the Middle East, and Africa.
- [Amplitude Launches Engage, A Behavioral Targeting Solution for Automated Campaign Personalization](https://amplitude.com/press/engage-launch): SAN FRANCISCO, CA – (August 14, 2019) – Amplitude, the product intelligence platform, launches Amplitude Engage to help teams power targeted campaigns with the insights and segments they derive from f
- [Amplitude Arms Product Teams with Analytics to Meet Growing Need For Rapid Innovation](https://amplitude.com/press/ent-product-launch): Amplitude, the product analytics company, today announced a new set of features designed to help product teams at large companies innovate faster. Amplitude’s advanced analytics solutions enable them 
- [Amplitude Expands Investment in Japan with New Country Manager, Kaori Nieda ](https://amplitude.com/press/expanded-investment-japan): Amplitude announces Kaori Nieda as its new Japan Country Manager. With 30+ years of experience, Nieda will lead the strategy and execution of Amplitude's growing business in Japan.
- [Amplitude Announces Expanded Partnership with Snowflake to Advance Product Experiences for Customers](https://amplitude.com/press/expanded-snowflake-partnership): Amplitude announces new a cutting-edge data integration with Snowflake to advance product experiences for customers.
- [Amplitude Announces Experiment Results to Help Every Company Make the Right Product Decisions at Scale](https://amplitude.com/press/experiment-results): Amplitude announces Experiment Results, a new feature of Amplitude Experiment, to help companies make the right product decisions at-scale.
- [Fast Company: The 10 most innovative enterprise companies in 2022](https://amplitude.com/press/fast-company-the-10-most-innovative-enterprise-companies-in-2022): Fast Company shares the ten most innovative enterprise companies of 2022, including digital optimization pioneer Amplitude.
- [Amplitude Named the Leader in Independent Research Report for Feature Management and Experimentation Solutions](https://amplitude.com/press/feature-management-and-experimentation-wave-q3-2024): Amplitude announced that it has been named the Leader in The Forrester Wave™: Feature Management And Experimentation Solutions, Q3 2024.
- [Financial Times: Letter: Financial Conduct Authority should back direct listings](https://amplitude.com/press/financial-times-letter-financial-conduct-authority-should-back-direct-listings): Amplitude CEO Spenser Skates shares a letter with the Financial Times on why the Financial Conduct Authority should back direct listings.
- [Amplitude Announces First Quarter 2022 Financial Results](https://amplitude.com/press/first-quarter-2022-financial-results): Amplitude announces the company's financial results for its first quarter ended March 31, 2022 and its financial outlook.
- [Amplitude to Host First Quarter 2023 Earnings Webcast on May 9, 2023](https://amplitude.com/press/first-quarter-2023-earnings-webcast): Amplitude announces it will host its first quarter 2023 earnings video webcast on Tuesday, May 9, 2023 at 2:00 PM PT.
- [Amplitude Announces First Quarter 2023 Financial Results](https://amplitude.com/press/first-quarter-2023-financial-results): Amplitude, Inc. (Nasdaq: AMPL) today announced financial results for its first quarter ended March 31, 2023. 
- [Amplitude Announces First Quarter 2024 Financial Results](https://amplitude.com/press/first-quarter-2024-financial-results): Amplitude (Nasdaq: AMPL), a leading digital analytics platform, today announced financial results for its first quarter ended March 31, 2024. 
- [Amplitude Announces First Quarter 2025 Financial Results](https://amplitude.com/press/first-quarter-2025-financial-results): Amplitude, the leading digital analytics platform, today announced financial results for its first quarter ended March 31, 2025. 
- [Forbes: Creating A Product That Will Survive, And Thrive, In Today’s Market](https://amplitude.com/press/forbes-justin-bauer): Amplitude's Justin Bauer shares how leaders can prioritize their product strategies to drive growth — even in an economic downturn.
- [Amplitude Named in Three Now Tech Reports as Market Shifts from Digital Transformation to Digital Optimization](https://amplitude.com/press/forrester-now-tech-2022): Forrester Research recognizes Amplitude in customer analytics, customer journey management, and real-time interaction management reports.
- [Amplitude Named a Leader and a Customer Favorite among Digital Analytics Solutions](https://amplitude.com/press/forrester-wave-das-leader): Amplitude announced it has been named both a Leader and a Customer Favorite in the 2025 Forrester Wave™ for Digital Analytics Solutions.
- [Fortune: The traditional IPO process is a scam](https://amplitude.com/press/fortune-spenser-skates-on-ipos): Amplitude CEO and co-founder Spenser Skates shares why the traditional IPO process is overdue for change in this Fortune Magazine byline.
- [Amplitude Announces Fourth Quarter and Fiscal Year 2022 Financial Results](https://amplitude.com/press/fourth-quarter-2022-financial-results): Amplitude, Inc. (Nasdaq: AMPL) today announced financial results for its fourth quarter and fiscal year ended December 31, 2022.
- [Amplitude Announces Fourth Quarter and Fiscal Year 2023 Financial Results](https://amplitude.com/press/fourth-quarter-2023-financial-results): Amplitude, Inc. (Nasdaq: AMPL), today announced financial results for its fourth quarter and fiscal year ended December 31, 2023. 
- [Amplitude Announces Fourth Quarter and Fiscal Year 2024 Financial Results](https://amplitude.com/press/fourth-quarter-2024-financial-results): Amplitude, the leading digital analytics platform, today announced financial results for its fourth quarter and fiscal year ended December 31, 2024. 
- [Amplitude to Host Fourth Quarter and Full Year 2021 Earnings Webcast on February 16, 2022](https://amplitude.com/press/fourth-quarter-and-full-year-2021-earnings): Amplitude will host its fourth quarter and full year 2021 earnings on a webcast on February 16, 2022.
- [Amplitude Announces Fourth Quarter and Fiscal Year 2021 Financial Results](https://amplitude.com/press/fourth-quarter-fiscal-year-2021-financial-results): Amplitude, Inc. announces the financial results for its fourth quarter and fiscal year ended December 31, 2021.
- [Amplitude to Host Fourth Quarter and Full Year 2022 Earnings Webcast on February 15, 2023](https://amplitude.com/press/full-year-2022-earnings-webcast): Amplitude will release its financial results for the fourth quarter and full year 2022 after market close on Wednesday, February 15, 2023.
- [Amplitude to Host First Quarter 2022 Earnings Webcast on May 4, 2022](https://amplitude.com/press/fy22q1-earnings-webcast-date): Amplitude announces the date and time of its fiscal year 2022 first quarter earnings webcast on May 4, 2022 at 2:00 PM PT.
- [Amplitude Ranks #1 in Three Analytics Categories by G2, Announces 2021 Datamonsters of the Year Winners](https://amplitude.com/press/g2-winter-22-datamonsters-21): Read how users rank Amplitude #1 across 6 categories in the G2 Winter 2022 Report and who made the Datamonsters of the Year list for 2021.
- [Product Analytics is the Number One Measurement of Digital Success, New Report By Harvard Business Review Analytics Services Sponsored by Amplitude Shows - Amplitude](https://amplitude.com/press/harvard-business-review-report): Product Analytics has overtaken legacy marketing analytics to measure digital customer experiences
- [How These 3 Tech Companies Revamped Their Products to Improve the Customer Experience](https://amplitude.com/press/how-these-3-tech-companies-revamped-their-products-to-improve-the-customer-experience)
- [HubSpot and Amplitude Join Forces to Bolster Product-led Growth](https://amplitude.com/press/hubspot-amplitude-partnership): Amplitude and HubSpot announced a strategic partnership to help Go To Market teams prioritize leads, improve sales conversion, and retain more customers 
- [New Industry Research Finds Companies That Use Product Intelligence Are 5.5 Times More Likely to See 25%+ Growth Year over Year](https://amplitude.com/press/industry-research-shows-impact-of-product-intelligence-on-business-growth): SAN FRANCISCO, October 14, 2020 – Today, at its annual Amplify event, Amplitude, the leader in Product Intelligence, announced the results of a global survey that measures businesses’ attitudes and ap
- [Amplitude Announces New Customer Data Platform, Industry’s First Insights-Driven CDP](https://amplitude.com/press/introducing-insights-driven-cdp): Amplitude announces the launch of Amplitude CDP, the first-ever insights-driven customer data platform (CDP).
- [Amplitude to Present at Upcoming Investor Events](https://amplitude.com/press/investor-events-march-2022): Amplitude announces that its CEO and CFO will present at two upcoming investor events during the week of March 7, 2022.
- [Jennifer Johnson Joins Amplitude as First-Ever Chief Marketing and Strategy Officer](https://amplitude.com/press/jennifer-johnson-joins-amplitude-as-first-ever-chief-marketing-and-strategy): SAN FRANCISCO, October 7, 2020 – Amplitude, the global leader in product intelligence, today appointed enterprise software marketing and category designer veteran Jennifer Johnson, former chief market
- [Amplitude to Present at Upcoming Investor Event](https://amplitude.com/press/june-23-investor-event): Amplitude announces that its CFO Criss Harms will present at BofA Securities 2023 Global Technology Conference on Thursday, June 8.
- [Amplitude Welcomes Kristina Johnson as Chief Human Resources Officer](https://amplitude.com/press/kristina-johnson-chief-hr-officer): Amplitude today announced the appointment of former Okta people leader Kristina “KJ” Johnson as Chief Human Resources Officer.
- [Amplitude Welcomes Lambert Walsh as Company’s First Chief Customer Officer](https://amplitude.com/press/lambert-walsh-chief-customer-officer): Amplitude announces the appointment of Lambert Walsh as the digital optimization pioneer's first Chief Customer Officer (CCO).
- [Amplitude to Present at Upcoming Investor Events](https://amplitude.com/press/march-2023-investor-events): SAN FRANCISCO–(BUSINESS WIRE)–February 27, 2023–Amplitude, Inc. (Nasdaq: AMPL),  a leading digital analytics platform, today announced that Spenser Skates, co-founder and chief executive officer, will
- [Amplitude Welcomes Mark Velthuis as Vice President of Sales, Asia Pacific and Japan](https://amplitude.com/press/mark-velthuis-apj-sales-leader): Amplitude, a leading digital analytics platform, announces the hire of Mark Velthius. Velthius joins as VP of Sales for the APJ market.
- [Amplitude Appoints New Chief Financial Officer to Drive Next Chapter of Growth](https://amplitude.com/press/new-chief-financial-officer): Amplitude announced that Andrew Casey has joined the company as its new Chief Financial Officer (CFO).  
- [Amplitude Transitions Sales Leadership with New Chief Revenue Officer](https://amplitude.com/press/new-chief-revenue-officer): Amplitude today announced the appointment of Nathaniel Crook as the company’s next chief revenue officer (CRO).
- [Amplitude Deepens Commitment to EMEA, Opens New Offices in London and Paris](https://amplitude.com/press/new-emea-expansion): Amplitude continues its investment in Europe with new offices in London and Paris and the appointment of Alexa Lacroix as VP, EMEA South.
- [Amplitude to Present at Upcoming Investor Event](https://amplitude.com/press/nov-23-investor-event): Amplitude CEO and Co-founder Spenser Skates and CFO Criss Harms will present at UBS Global Technology Conference in Scottsdale, AZ, on Tuesday, November 28th, 2023. 
- [Amplitude Releases Portfolio to Help Enterprise Product Leaders Grow their Digital Businesses](https://amplitude.com/press/portfolio-launch): Amplitude, the product analytics company, today announced Portfolio, an industry-first solution that will enable product leaders at Fortune 500 brands and large enterprises to optimize the customer ex
- [The Business Times: Amplitude CEO advocates direct listing to avoid 'huge' mispricing](https://amplitude.com/press/press-amplitude-ceo-advocates-direct-listing-to-avoid-huge-mispricing): Amplitude CEO Spenser Skates on why direct listings avoid 'huge' mispricing and why APAC is a key market for the company.
- [ZDNet: Amplitude CEO: Customers are asking, what happens after digital transformation?](https://amplitude.com/press/press-amplitude-ceo-customers-are-asking-what-happens-after-digital-transformation): The product analytics company is seeing fast growth as companies move past the digital transformation stage.
- [CNBC Squawk Box: Amplitude CEO on going public via a direct listing on Nasdaq](https://amplitude.com/press/press-amplitude-ceo-on-going-public-via-a-direct-listing-on-nasdaq): CNBC’s Squawk Box team discusses Amplitude going public via a direct listing with Bill Gurley of Benchmark and Spenser Skates, Amplitude CEO.
- [Bloomberg TV: Amplitude CEO on Strong First Earnings](https://amplitude.com/press/press-amplitude-ceo-on-strong-first-earnings): Amplitude CEO Spenser Skates talks to Bloomberg Technology's Emily Chang about the company's first earnings since going public in September.
- [Fortune: Amplitude CEO’s ode to scrutiny ahead of going public](https://amplitude.com/press/press-amplitude-ceo-on-why-he-is-taking-the-company-public-now): Fortune's Lucinda Shen shares more about Amplitude CEO Spenser Skates’s ode to scrutiny ahead of going public.
- [Barron's: Amplitude Shares Soar as It Opens for Trading in Direct Listing](https://amplitude.com/press/press-amplitude-direct-listing-stock-ampl): Data analytics company Amplitude opened for trading Tuesday on the Nasdaq, and its shares soared nearly 57% from its $35 reference price.
- [Data Centre Review: Amplitude opens new data centre in Germany](https://amplitude.com/press/press-amplitude-opens-new-data-centre-in-germany): Amplitude announces the opening of a new data centre facility in Frankfurt, Germany to support GDPR compliance.
- [The Motley Fool: Amplitude Passes Its First Test With Flying Colors](https://amplitude.com/press/press-amplitude-passes-its-first-test-with-flying-colors): In its first quarterly earnings report as a public company, Amplitude (Nasdaq: AMPL) posted strong results, with revenue growth accelerating to 72% in the third quarter.
- [CNBC: Amplitude’s direct listing is at least the sixth this year as the IPO alternative gains traction in tech](https://amplitude.com/press/press-amplitude-starts-trading-on-nasdaq-in-direct-listing): CNBC's Jordan Novet on why analytics software vendor Amplitude debuted on the Nasdaq through a direct listing instead of a traditional IPO.
- [Reuters: Amplitude valued at $5 bln after shares jump in Nasdaq debut](https://amplitude.com/press/press-analytics-firm-amplitude-valued-5-bln-shares-jump-nasdaq-debut): Shares of Benchmark-backed Amplitude opened nearly 43% above their reference price in their Nasdaq debut, notching up a valuation of about $5 billion.
- [Bloomberg: Behind the Scenes at Amplitude's Direct Listing](https://amplitude.com/press/press-behind-the-scenes-at-amplitude-s-direct-listing): Bloomberg's Crystal Tse takes readers behind the scenes of Amplitude's recent direct listing in September 2021 with CEO Spenser Skates.
- [Forbes: Jim Whitehurst Joins Board Of Digital Product Optimization Company Amplitude](https://amplitude.com/press/press-jim-whitehurst-joins-board-of-digital-product-optimization-company-amplitude): Digital optimization pioneer Amplitude announces the appointment of enterprise technology veteran Jim Whitehurst to its board of directors.
- [The Motley Fool: Could New Products Drive Growth for This Tech Stock?](https://amplitude.com/press/press-motley-fool-new-product-growth): The Motley Fool shares why Amplitude's latest product launches could drive growth for the company's tech stock.
- [VentureBeat: Report: Fintech daily active users increase by 337%](https://amplitude.com/press/press-report-fintech-daily-active-users-increase-by-337): According to a new report by Amplitude, the number of daily active users of fintech products has grown 337% since January 2020.
- [Bloomberg TV: Why Amplitude Decided to Go Public Via Direct Listing](https://amplitude.com/press/press-why-amplitude-decided-to-go-public-via-direct-listing-video): Amplitude CEO Spenser Skates joins Bloomberg Technology host Emily Chang to discuss why the company chose to go public via direct listing.
- [Product Analytics is the Number One Measurement of Digital Success, Shows New Report By Harvard Business Review Analytic Services Sponsored by Amplitude  - Amplitude](https://amplitude.com/press/product-analytics-is-the-number-one-measurement-of-digital-success-shows-new-report-by-harvard-business-review-analytic-services-sponsored-by-amplitude)
- [Amplitude Analytics Launches ‘Compass’ to Help Businesses Understand User Behavior that Drives Long-Term Retention](https://amplitude.com/press/product-compass-retention-quizup): Amplitude Analytics announced today the launch of Compass, a powerful addition to the company’s behavioral analytics platform that helps quickly and easily pinpoint specific user behaviors that drive 
- [Amplitude Analytics Liberates the Mobile User Analytics Market With Free Product Offering](https://amplitude.com/press/product-free): Amplitude, The Behavioral Analytics Company™, today announced a free version of Amplitude Mobile Analytics, the ultimate platform for mobile product managers who seek to grow and retain their user bas
- [Amplitude to Host First Quarter 2024 Earnings Webcast on May 9, 2024](https://amplitude.com/press/q1-2024-earnings-webcast): Amplitude announced it will release its financial results for the first quarter of 2024 after market close on Thursday, May 9, 2024. 
- [Amplitude to Host Second Quarter 2023 Earnings Webcast on August 8, 2023](https://amplitude.com/press/q2-2023-earnings-webcast): Amplitude today announced that it will release its financial results for the second quarter ended June 30, 2023 on August 8, 2023.
- [Amplitude to Host Second Quarter 2024 Earnings Webcast on August 8, 2024](https://amplitude.com/press/q2-2024-earnings-webcast): Amplitude announced it will release its financial results for the second quarter of 2024 after market close on Thursday, August 8, 2024.
- [Amplitude to Host Third Quarter 2023 Earnings Webcast on November 7, 2023](https://amplitude.com/press/q3-2023-earnings-webcast): Amplitude today announced that it will release its financial results for the second quarter ended June 30, 2023 on August 8, 2023.
- [Amplitude to Host Third Quarter 2024 Earnings Webcast on November 7, 2024](https://amplitude.com/press/q3-2024-earnings-webcast): Amplitude today announced that it will release its financial results for the third quarter of 2024 after market close on Thursday, November 7, 2024. 
- [Amplitude Announces New Capabilities to Help Data Leaders Scale Experimentation](https://amplitude.com/press/scale-experimentation): Amplitude announces new capabilities to help data leaders scale experimentation without compromising results or the customer experience.
- [Amplitude to Host Second Quarter 2022 Earnings Webcast on August 3, 2022](https://amplitude.com/press/second-quarter-2022-earnings-webcast): Amplitude's will present its financial results for the second quarter ended June 30, 2022 after market close on Wednesday, August 3, 2022.
- [Amplitude Announces Second Quarter 2022 Financial Results](https://amplitude.com/press/second-quarter-2022-financial-results): Amplitude announces its financial results for its second quarter ended June 30, 2022 and recent business highlights.
- [Amplitude Announces Second Quarter 2023 Financial Results](https://amplitude.com/press/second-quarter-2023-financial-results): Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced financial results for its second quarter ended June 30, 2023.
- [Amplitude Announces Second Quarter 2024 Financial Results](https://amplitude.com/press/second-quarter-2024-financial-results): Amplitude (Nasdaq: AMPL), a leading digital analytics platform, today announced financial results for its second quarter ended June 30, 2024. 
- [Amplitude Announces Second Quarter 2025 Financial Results](https://amplitude.com/press/second-quarter-2025-financial-results): Amplitude, the leading digital analytics platform, today announced financial results for its second quarter ended June 30, 2025. 
- [Amplitude Analytics Secures $9 Million From Benchmark](https://amplitude.com/press/series-a): Amplitude Analytics today announced a $9 million Series A funding round led by Benchmark, with participation from existing investors including Quest Venture Partners, Data Collective, Merus Capital, C
- [Amplitude Raises $15M to Deliver a New Generation of User Behavior Analytics that Helps Companies Drive Engagement, Retention and Conversion](https://amplitude.com/press/series-b): Amplitude Analytics, developer of a powerful user behavior analytics platform for mobile and web that helps companies achieve sustainable growth and retention, today announced that it has raised a $15
- [Enterprise Demand for Product Analytics Fuels 3x Growth at Amplitude](https://amplitude.com/press/series-c): Amplitude, the product analytics company, announced today that it raised $30 million in Series C funding led by IVP. Existing investors Benchmark Capital and Battery Ventures also participated in this
- [Amplitude Extends Platform with Session Replay and Simplified Pricing](https://amplitude.com/press/session-replay): Amplitude extends its Digital Analytics Platform with Session Replay and new experimentation and event tagging capabilities to help teams better understand customer action.
- [Amplitude Announces Snowflake-native Amplitude, a Snowflake Native App with New Snowpark Container Services](https://amplitude.com/press/snowflake-native): Amplitude announces the launch of Snowflake-native Amplitude, a Snowflake Native App that utilizes Snowpark Container Services.
- [Amplitude Brings the Power of Product Analytics to Snowflake AI Data Cloud](https://amplitude.com/press/snowflake-native-amplitude-GA): Snowflake Native Amplitude helps companies uncover complete customer insights without any data leaving the AI Data Cloud 
- [Spenser Skates, CEO and Co-Founder of Amplitude, to Host an Ask Me Anything following its direct listing on the Nasdaq Capital Market - Amplitude](https://amplitude.com/press/spenser-skates-ceo-and-co-founder-of-amplitude-to-host-an-ask-me-anything-following-its-direct-listing-on-the-nasdaq-capital-market): Company to host Ask Me Anything via LinkedIn, Twitter, Reddit, and Hacker News
- [Amplitude Launches Program To Help Startups Find Product Market Fit](https://amplitude.com/press/startup-scholarship): Amplitude, the product analytics company, today announced a new program that offers seed stage startups a substantial scholarship for the company’s advanced product analytics platform. Using Amplitude
- [TechCrunch: Amplitude’s earnings show what you need to report to survive in today’s market](https://amplitude.com/press/techcrunch-q3-fy22-earnings): Amplitude's earnings show what you need to report to survive in today's economic market. Read more from TechCrunch.
- [The Technology Letter: Amplitude in the Land of Giants: To Capture Lightning in a Bottle Twice](https://amplitude.com/press/technology-letter-amplitude-in-the-land-of-giants): The Technology Letter shares details on how Amplitude has staked out a sphere of influence that it plans to defend.
- [TechRepublic: 6 ways analytics can help companies grow in a down market](https://amplitude.com/press/techrepublic-6-ways-analytics-can-help-companies-grow-in-a-down-market): Amplitude CEO and co-founder Spenser Skates shares the importance of a strong analytics strategy in today’s market.
- [The Motley Fool: 3 Things to Watch For With This Up-and-Coming Analytics Company](https://amplitude.com/press/the-motley-fool-3-things-to-watch-for-amplitude): The Motley Fool shares three things to watch for with up-and-coming and newly public product analytics company, Amplitude.
- [The Technology Letter: Amplitude CEO: Building the Machine for the Journey to a Billion Dollars](https://amplitude.com/press/the-technology-letter-amplitude-ceo-building-the-machine-for-the-journey-to-a-billion-dollars)
- [Amplitude to Host Third Quarter 2022 Earnings Webcast on November 2, 2022](https://amplitude.com/press/third-quarter-2022-earnings-webcast): Amplitude will release its financial results for the third quarter ended September 30, 2022 after market close on November 2, 2022.
- [Amplitude Announces Third Quarter 2022 Financial Results](https://amplitude.com/press/third-quarter-2022-financial-results): Amplitude, a leading digital analytics platform, today announced financial results for its third quarter ended September 30, 2022.
- [Amplitude Announces Third Quarter 2023 Financial Results](https://amplitude.com/press/third-quarter-2023-financial-results): Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced financial results for its third quarter ended September 30, 2023. 
- [Amplitude Announces Third Quarter 2024 Financial Results](https://amplitude.com/press/third-quarter-2024-financial-results): Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today announced financial results for its third quarter ended September 30, 2024. 
- [Amplitude Announces Third Quarter 2025 Financial Results](https://amplitude.com/press/third-quarter-2025-financial-results): Amplitude, the leading digital analytics platform, today announced financial results for its third quarter ended September 30, 2025. 
- [Amplitude Welcomes Thomas Hansen as Company’s First President](https://amplitude.com/press/thomas-hansen-president): Amplitude announces its appointment of Thomas Hansen who will oversee the go-to-market function as the first-ever company President.
- [Amplitude Welcomes Tifenn Dano Kwan as Chief Marketing Officer](https://amplitude.com/press/tifenn-dano-kwan-chief-marketing-officer): Amplitude announces the appointment of Tifenn Dano Kwan as the digital analytics platform's new Chief Marketing Officer.
- [VentureBeat: Amplitude now supports direct data-sharing with Snowflake](https://amplitude.com/press/venturebeat-amplitude-snowflake-integration): VentureBeat shares details around Amplitude's new direct data-sharing integration with Snowflake, the Data Cloud company.
- [TechCrunch: What Amplitude’s direct listing says about IPO pops (and how startups can avoid them)](https://amplitude.com/press/what-amplitudes-direct-listing-says-about-ipo-pops-and-how-startups-can-avoid-them): TechCrunch's Alex Wilhelm discusses Amplitude’s direct listing and what it says about IPO pops (and how startups can avoid them).
- [[Current Version] DORA Addendum (September 10, 2025)](https://amplitude.com/DORA-Addendum): Amplitude's DORA Addendum
- [[Archive Version] DORA Addendum (June 10, 2025)](https://amplitude.com/DORA-Addendum/2025-06): Amplitude's DORA Addendum
- [[Current Version] DORA FAQ (June 10, 2025)](https://amplitude.com/DORA-FAQ): Amplitude's DORA FAQ.
- [Amplitude's EU Data Act Addendum](https://amplitude.com/EUDA-Addendum): Amplitude's EU Data Act Addendum
- [[Current Version] AI Visibility Experience Sweepstakes](https://amplitude.com/ai-visibility-experience-sweepstakes): Amplitude AI Visibility Experience Sweepstakes 2025
- [Amplitude Event Terms and Conditions](https://amplitude.com/amplitude-event-terms-and-conditions): Amplitude, Inc.'s terms and conditions for events. 
- [Amplitude’s Stance on Security & Privacy](https://amplitude.com/amplitude-security-and-privacy): Learn Amplitude's stance on security and privacy.
- [[CURRENT VERSION] Acceptable Use Policy (February 18, 2025) ](https://amplitude.com/aup): Amplitude, Inc.'s Acceptable Use Policy
- [DPA [Archive] (July 20, 2023)](https://amplitude.com/data-processing-addendum-july-2023): Amplitude's data processing addendum as of October 5, 2022.
- [Data Processing Addendum - October 2021](https://amplitude.com/data-processing-addendum-october-2021): Amplitude's data processing addendum as of October 5, 2022.
- [DPA [Archive] (October 5, 2022)](https://amplitude.com/data-processing-addendum-october-2022): Amplitude's data processing addendum as of October 5, 2022.
- [[Current Version] DPA (October 15, 2025)](https://amplitude.com/dpa): Amplitude's Data Processing Addendum
- [[Archive] DPA (October 3, 2023)](https://amplitude.com/dpa/archive/2023-10): Amplitude's data processing addendum as of October 5, 2022.
- [[Archived] DPA (April 1, 2024)](https://amplitude.com/dpa/archive/2024-04): Amplitude's data processing addendum as of October 5, 2022.
- [[Archive] DPA (April 15, 2024)](https://amplitude.com/dpa/archive/2024-04-15): Amplitude's data processing addendum as of October 5, 2022.
- [[Archive] DPA (June 4, 2024)](https://amplitude.com/dpa/archive/2024-06): Amplitude's data processing addendum as of October 5, 2022.
- [[Archive Version] DPA (June 9, 2025)](https://amplitude.com/dpa/archive/2025-06): Amplitude's data processing addendum as of October 5, 2022.
- [[Archive Version] DPA (September 30, 2025)](https://amplitude.com/dpa/archive/2025-09): Amplitude's Data Processing Addendum
- [[Current Version] Human Rights Policy (April 5, 2024) ](https://amplitude.com/human-rights-policy): Respect for human rights is a core principle at Amplitude. As a global company with offices worldwide, our employees, customers, shareholders, and vendors come from diverse backgrounds representing al
- [[Current Version] Applicant Privacy Notice - December 2024](https://amplitude.com/job-applicant-privacy-notice): This Applicant Privacy Notice describes how Amplitude, Inc. collects, stores, uses, discloses, and otherwise processes your information.
- [Virtual Patent Marking | Amplitude](https://amplitude.com/legal/patents): Amplitude's virtual patent marking notice under 35 U.S.C. § 287(a) and the America Invents Act. View U.S. patents that may cover Amplitude products and services.
- [Amplitude Security Awareness](https://amplitude.com/legal/security-awareness): Security is a top priority at Amplitude. This page shares information about security threats and how to protect yourself against them.  
- [Amplitude, Inc. Main Service Agreement](https://amplitude.com/msa): Amplitude, Inc.'s Main Service Agreement, effective February 18, 2025. 
- [Master Service Agreement – Nov 2020](https://amplitude.com/msa/archive/2020-11)
- [Master Service Agreement – Dec 2020](https://amplitude.com/msa/archive/2020-12)
- [Amplitude, Inc. Master Service Agreement](https://amplitude.com/msa/archive/2021-11): Amplitude Inc.'s Master Service Agreement, archived version November 2021. 
- [Amplitude, Inc. Master Service Agreement](https://amplitude.com/msa/archive/2023-02): Amplitude, Inc.'s Main Service Agreement, effective February 10, 2023. 
- [Amplitude, Inc. Master Service Agreement](https://amplitude.com/msa/archive/2023-07): Amplitude, Inc.'s Main Service Agreement, effective February 10, 2023. 
- [Amplitude, Inc. Master Service Agreement](https://amplitude.com/msa/archive/2023-10): Amplitude, Inc.'s Main Service Agreement, effective February 10, 2023. 
- [Amplitude, Inc. Master Service Agreement](https://amplitude.com/msa/archive/2024-04): Amplitude, Inc.'s Main Service Agreement, effective February 10, 2023. 
- [Amplitude, Inc. Master Service Agreement](https://amplitude.com/msa/archive/2024-10): Amplitude, Inc.'s Main Service Agreement, effective February 10, 2023. 
- [Amplitude, Inc. Master Service Agreement](https://amplitude.com/msa/archive/2024-6): Amplitude, Inc.'s Main Service Agreement, effective February 10, 2023. 
- [[Current Version] Referral Partner Agreement (Jan. 21 2025)](https://amplitude.com/partner-agreement/referral): These are the Amplitude Referral Program Terms
- [[Current Version] Technology Partner Agreement (Jan. 21 2025)](https://amplitude.com/partner-agreement/technology): These are the Amplitude Technology Program Terms
- [[Current Version] Plus Plan Addendum (August 20, 2025)](https://amplitude.com/plus-plan-terms): Amplitude's Plus Plan terms as of March 8, 2023.
- [Plus Plan Addendum (Archived) (Jan. 2023)](https://amplitude.com/plus-plan-terms/archive/2023-1): Amplitude's Plus Plan terms as of January 24, 2022
- [[Archive] Plus Plan Addendum (October 16, 2023)](https://amplitude.com/plus-plan-terms/archive/2023-10): Amplitude's Plus Plan terms as of March 8, 2023.
- [Plus Plan Addendum - Feb. 2023](https://amplitude.com/plus-plan-terms/archive/2023-2): Amplitude's Plus Plan archived terms as of February 15, 2023. 
- [[Archived Version] Plus Plan Addendum (March 8, 2023)](https://amplitude.com/plus-plan-terms/archive/2023-3): Amplitude's Plus Plan terms as of March 8, 2023.
- [[Archived Version] Plus Plan Addendum (February 1, 2024)](https://amplitude.com/plus-plan-terms/archive/2024-02): Amplitude's Plus Plan terms as of March 8, 2023.
- [[Archive Version] Plus Plan Addendum (October 25, 2024)](https://amplitude.com/plus-plan-terms/archive/2024-10): Amplitude's Plus Plan terms as of March 8, 2023.
- [[Archived] Plus Plan Addendum (March 19, 2024)](https://amplitude.com/plus-plan-terms/archive/2024-3): Amplitude's Plus Plan terms as of March 8, 2023.
- [[Archive] Plus Plan Addendum (May 15, 2024)](https://amplitude.com/plus-plan-terms/archive/2024-5): Amplitude's Plus Plan terms as of March 8, 2023.
- [[Archive Version] Plus Plan Addendum (August 1, 2024)](https://amplitude.com/plus-plan-terms/archive/2024-8): Amplitude's Plus Plan terms as of March 8, 2023.
- [[Archive Version] Plus Plan Addendum (February 18, 2025)](https://amplitude.com/plus-plan-terms/archive/2025-02): Amplitude's Plus Plan terms as of March 8, 2023.
- [[Current Version] Privacy Notice (February 13, 2026)](https://amplitude.com/privacy): Amplitude, Inc.'s privacy policy, effective February 13, 2026
- [Privacy Notice - March, 2018](https://amplitude.com/privacy-old/archive/2018-03): Read the Amplitude Privacy Policy to learn how your privacy and your customers' privacy is protected when you sign up for our Product Intelligence Platform.
- [Privacy Notice - January, 2020](https://amplitude.com/privacy/archive/2020-1): Read the Amplitude Privacy Policy to learn how your privacy and your customers' privacy is protected when you sign up for our Product Intelligence Platform.
- [Privacy Notice [Archive] (December 30, 2022)](https://amplitude.com/privacy/archive/2022-12): Amplitude, Inc.'s privacy policy, effective December 30, 2022
- [Privacy Notice [Archive] (August 28, 2023)](https://amplitude.com/privacy/archive/2023-08): Amplitude, Inc.'s privacy policy, effective December 30, 2022
- [Privacy Notice [Archive Version] (September 25, 2023)](https://amplitude.com/privacy/archive/2023-09): Amplitude, Inc.'s privacy policy, effective September 26, 2024.
- [Privacy Notice [Archive Version] (April 7, 2025)](https://amplitude.com/privacy/archive/2025-04): Amplitude, Inc.'s privacy policy, effective April 7, 2025
- [[Archive Version] Privacy Notice (September 9, 2025)](https://amplitude.com/privacy/archive/2025-09): Amplitude, Inc.'s privacy policy, effective April 7, 2025
- [[Archive Version] Privacy Notice (November 17, 2025)](https://amplitude.com/privacy/archive/2025-11): Amplitude, Inc.'s privacy policy, effective April 7, 2025
- [[Archive Version] Privacy Notice (December 17, 2025)](https://amplitude.com/privacy/archive/2025-12): Amplitude, Inc.'s privacy policy, effective April 7, 2025
- [[Current Version] Subprocessor List (October 17, 2025)](https://amplitude.com/subprocessor-list): Amplitude may use Subprocessors to Process Customer Data in its provision of the Amplitude Services;This page provides relevant information about each Subprocessor
- [[Current Version] Supplier Code of Conduct (April 15, 2024)](https://amplitude.com/supplier-code-of-conduct):   At Amplitude, we prioritize ethical practices in all aspects of our business dealings and expect our Suppliers to do the same. This Global Supplier Code of Conduct (“Supplier Code”) explains our exp
- [Terms of Service](https://amplitude.com/terms): This is Amplitude, Inc.'s Terms of Service
- [Terms of Service](https://amplitude.com/terms-2020)
- [Terms of Service](https://amplitude.com/terms-2020/archive/2016-08)
- [Terms of Service](https://amplitude.com/terms-2020/archive/2018-12)
- [[Current Version] TOS DPA  (June 4 2024)](https://amplitude.com/terms/dpa): Terms of service, data processing addendum
- [[Current Version] Transparency Report](https://amplitude.com/transparency-report): As part of Amplitude’s ongoing commitment to transparency about our privacy policies and practices, we have produced this transparency report. 
- [[Archive Version] Transparency Report](https://amplitude.com/transparency-report/archive/2023): As part of Amplitude’s ongoing commitment to transparency about our privacy policies and practices, we have produced this transparency report. 
- [Amplitude Explore Hub - Product and Analytics 101](https://amplitude.com/explore): Learn about product development, analytics, data, experimentation, and more with Amplitude's Explore Hub. 
- [Analytics 101 Articles - Amplitude Explore](https://amplitude.com/explore/analytics): Discover the power of analytics through our in-depth guides, from basic to advanced concepts.
- [Data Articles - Amplitude](https://amplitude.com/explore/data): Learn more about data around product and web analytics and experimentation.
- [Digital Marketing Articles - Amplitude](https://amplitude.com/explore/digital-marketing): Learn more about digital marketing.
- [Experiment Articles - Amplitude](https://amplitude.com/explore/experiment): Learn more about product and web experimentation.
- [Growth Articles ](https://amplitude.com/explore/growth): Learn more about growth
- [Metrics Articles](https://amplitude.com/explore/metrics): Learn more about metrics. From CPA to conversion rates, we talk about all kinds of different metrics, what they are, and how businesses use them.
- [Product Management Articles - Amplitude](https://amplitude.com/explore/product): Learn more about product management, product launch strategies, product adoption, and more.