Amplitude, Inc. — Master Services Agreement, Aug. 2016

ARCHIVED VERSION: August 15, 2016

1. SERVICES: Software and support

1.1

On the terms and subject to the conditions set forth in this Master Service Agreement (“Agreement”), Amplitude will use reasonable commercial efforts to provide Customer the service pursuant to and described in one or more Order Forms to be entered into between Customer and Amplitude from time to time during the Term (as defined below) and as more fully described on Exhibit A (which is attached hereto and incorporated herein) (“Service”) for the fees listed on the applicable Order Form (the “Fees”). Customer Affiliates shall be entitled to enter into one or more Order Forms with Amplitude pursuant to this Agreement and, in such circumstances, all references in this Agreement to Customer shall be deemed to be applicable to the Customer Affiliate with respect to that particular Order Form unless otherwise explicitly set forth in writing. “Customer Affiliate” shall mean any entity controlling, controlled by or under common control with Customer, where control (including “controlled by” and “under common control with”) means the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such person or entity, whether through the ownership of voting securities or other ownership interests, by contract or otherwise.

1.2

Subject to all the terms of this Agreement, Amplitude hereby grants to Customer, for the term set forth on the applicable Order Form, a non-exclusive, non-sublicensable, non-transferable, non-assignable, right to access and use the Service for Customer’s internal business purposes only. In addition, Amplitude hereby grants to Customer, for the term set forth herein, a non-exclusive, non-sublicensable, non-transferable, non-assignable license to use the Software for Customer’s internal business purposes only. For purposes of this Agreement, “Software” shall include, but not limited to, any SDKs, APIs, documentation, dashboards and report formats made available by Amplitude to Customer.

1.3

Subject to the terms of this Agreement, Amplitude hereby grants to Customer, for the term set forth herein, a non-exclusive, non-sublicensable, non-transferable, non-assignable, royalty-free license to use, reproduce and distribute internally within Customer’s business, and for Customer’s internal use only (and only in accordance with any applicable documentation), the documentation and data provided to Customer by Amplitude through the use of the Service

1.4

As long as Customer is current with the payment of the Fees, Amplitude shall provide Customer with the support services specified in the applicable Order Form.

1.5

By executing the Order Form and using the Service, Customer accepts and agrees to be bound by this Agreement as well as Amplitude’s privacy policy available on Amplitude’s website at https://amplitude.com/privacy. If there is a conflict between this Agreement and the Order Form, then the Order Form shall govern.

2. CUSTOMER RESTRICTIONS AND RESPONSIBILITIES

2.1

As part of the registration process, Customer will identify an administrative user name and password for Customer’s account (the “Account”). Customer may use the administrative user name and password to create standard users (each with a user password) up to the maximum number permitted in the Order Form. Amplitude reserves the right to refuse registration of, or cancel passwords it deems inappropriate. Customer shall be responsible for the acts or omissions of any person who accesses the Service using passwords or access procedures provided to or created by Customer.

2.2

Customer will not (and will not allow any third party) to directly or indirectly: reverse engineer, decompile, disassemble or otherwise attempt to discover the source code, object code or underlying structure, ideas or algorithms of the Software or Service (or any underlying software, documentation or data related to the Service); modify, translate, or create derivative works based on the Software or Service or any underlying software; or copy (except for archival purposes), rent, lease, distribute, pledge, assign, or otherwise transfer or encumber rights to the Software or Service or any underlying software; use the Service or any underlying software for timesharing or service bureau purposes or otherwise for the benefit of a third party; or remove any proprietary notices or labels. Amplitude retains all right, title, interest (including, but not limited, to intellectual property rights) in and to the Software and Service and anything developed and delivered under this Agreement. Nothing in this Agreement shall be construed as granting Customer any right, title or interest in or to the Software or Service.

2.3

Customer shall be responsible for all activities that occur under Customer’s Account. Customer shall be responsible for obtaining and maintaining any equipment and ancillary services needed to connect to, access or otherwise use the Service, including, without limitation, modems, hardware, server, software, operating system, networking, web servers, long distance and local telephone service (collectively, “Equipment”). Customer shall be responsible for compliance with any and all applicable third party terms of service and privacy policies for platforms, networks and/or websites that Customer runs its applications on, including but not limited to, Facebook, Android, Blackberry or iOS/App Store. In addition, in the event Amplitude is legally or contractually required to change or modify the Service in order to ensure the Service complies with the terms of service or privacy policy of various platforms, networks and/or websites, including, but not limited to, Facebook, Android, Blackberry or the iOS store, then Customer shall be responsible for making all necessary changes to Customer’s applications and websites in order to continue using the Service.

2.4

Customer shall be responsible for ensuring that such Equipment is compatible with the Service and complies with all configurations and specifications set forth in Amplitude’s published policies then in effect. Customer shall also be responsible for maintaining the security of the Equipment, the Account, passwords (including but not limited to administrative and user passwords) and files, and for all uses of the Account or the Equipment with or without Customer’s knowledge or consent.

2.5

Customer represents, covenants and warrants that it has all necessary permissions to collect, disclose, transfer and process its data, including, but not limited to, Customer’s end users’ data, through the Service (“Customer Data”) and the collection, disclosure, transferring or processing of Customer Data through the Service is not in violation of any law. Customer also represents that it has provided its end users with the appropriate notice and obtained the appropriate consent and releases regarding its use of Customer Data, (including the collection, processing, disclosure and transferring of the Customer Data), in connection with the Service. All Customer Data is, or shall be, and shall remain the property of Customer. Customer Data shall not be used by Amplitude or its agents other than in connection with providing the Service or support under the terms of the applicable Order Form and this Agreement. Customer hereby grants Amplitude a non-exclusive, non-transferable, non-sublicensable, worldwide, royalty-free license to modify, use, collect, transfer, process, copy, create derivatives and publicly display the Customer Data for the sole purpose of Amplitude providing the Service and support to Customer under the terms of the applicable Order Form and this Agreement

2.6

Upon approval by Customer, Amplitude may (i) produce and publish a case study on its website regarding the Customer’s use of the Services, and (ii) create self-promotional materials such as press releases, advertisements, brochures, etc. Upon approval by Customer, Customer shall provide a mutually agreeable quote with respect to Amplitude and the Service, to be used for Amplitude’s marketing and publicity purposes.

3. CONFIDENTIALITY

3.1

Each party (the “Receiving Party”) understands that the other party (the “Disclosing Party”) has disclosed or may disclose information relating to the Disclosing Party’s business (hereinafter referred to as “Confidential Information” of the Disclosing Party) in the course of satisfying its obligations under the terms of this Agreement. Notwithstanding the foregoing, nothing (except the Software, Service and underlying software, algorithms and information embodied therein as well as Customer Data) will be considered “Confidential Information” of the Disclosing Party unless either it is or was disclosed in tangible or written form and is conspicuously marked “Confidential” at the time of disclosure or it is identified as confidential or proprietary at the time of disclosure and is delivered in the appropriately marked form within thirty (30) days of disclosure or which a reasonable person would consider confidential.

3.2

The Receiving Party agrees to hold all Confidential Information of the Disclosing Party in strict confidence and not to disclose such information to third parties, or use such information for any purposes whatsoever other than pursuant to the terms and conditions set forth in this Agreement and to advise each of its employees and agents of their obligations to keep such information confidential. Even when disclosure is permitted, each party agrees to limit access to and disclosure of the other party’s Confidential Information to its employees and agents on a “need to know” basis only. The Disclosing Party agrees that the foregoing shall not apply with respect to any information after three (3) years following the disclosure thereof (except the Software, Service and underlying software, algorithms and information embodied therein and Customer Data, which shall remain confidential indefinitely). Confidential Information shall exclude all information, which (i) is at the time of disclosure, or thereafter becomes, generally known to the public through no act or omission of the Receiving Party, its employees or agents; (ii) was in the Receiving Party’s possession as shown by written records without any obligation of confidentiality prior to the disclosure by the Disclosing Party and had not been obtained by the Receiving Party either directly or indirectly from the Disclosing Party; or (iii) was independently developed by the Receiving Party without use of the Confidential Information, as evidenced by contemporaneous written records. If Confidential Information is required to be disclosed pursuant to an order or requirement of a court, administrative agency or governmental body, the Receiving Party shall promptly notify the Disclosing Party of the facts thereof to enable the Disclosing Party to seek a protective order or otherwise prevent or restrict disclosure of such information, and upon request of the Disclosing Party, shall reasonably cooperate with the Disclosing Party to obtain such protective order or other appropriate remedy. In the event that no such protective order or other remedy is obtained, or the Disclosing Party waives compliance (in whole or in part) with the terms and conditions of this Agreement, the Receiving Party shall disclose only that portion of the Confidential Information that is required to be disclosed and shall use all reasonable efforts to ensure that all Confidential Information that is disclosed shall be accorded confidential treatment.

3.3

In the performance of the Service, Amplitude is expressly authorized to collect general user data and report on the aggregate response rate and other aggregate measures of the Service’s performance, provided that the Customer Data is anonymized and no personally identifying information of the Customer or its users is revealed.

4. PAYMENT OF FEES

4.1

Customer will pay Amplitude the Fees for the Service as listed on the applicable Order Form. The fees for each renewal term shall automatically increase by ten percent (10%) over the Fees paid by Customer for the prior Term. All Fees paid under this Agreement are denominated in US dollars and Customer shall pay Amplitude in US dollars. All Fees paid under this Agreement are nonrefundable

4.2

If Customer believes that Amplitude has billed Customer incorrectly, Customer must contact Amplitude no later than sixty (60) days after the closing date on the first billing statement in which the error or problem appeared, in order to receive an adjustment or credit. Inquiries should be directed to Amplitude’s customer support department. Amplitude shall respond to Customer within three (3) business days after receiving such inquires.

4.3

Amplitude may choose to bill through an invoice, in which case full payment for invoices issued in any given month must be received by Amplitude thirty (30) days after the mailing date of the invoice, or the Service may be terminated. Unpaid invoices are subject to a finance charge of 1.5% per month on any outstanding balance, or the maximum permitted by law, whichever is lower, plus all expenses of collection. Customer shall be responsible for all taxes, duties and other governmental charges associated with the Software or Service other than U.S. taxes based on Amplitude’s net income.

5. TERMINATION

5.1

Subject to earlier termination as provided below, the initial Service term is as specified in the applicable Order Form (the “Initial Service Term”), and shall be automatically renewed for additional terms (each, a “Renewal Term” and collectively with the Initial Service Term, the “Term”) of the same duration as the Initial Service Term, unless either party requests termination at least thirty (30) days prior to the end of the then current Term.

5.2

In addition to any other remedies it may have, either party may also terminate this Agreement upon thirty (30) calendar days written notice if the other party materially breaches any of the terms or conditions of this Agreement, and if the breach is capable of remedy, fails to promptly remedy that breach within thirty (30) calendar days of notice. If this Agreement is terminated as a result of a material breach by Customer or for any other reason by Customer (provided, however, that Customer may not terminate the applicable Order Form or this Agreement for convenience), then Customer shall pay in full all remaining Fees payable through the remainder of the Term or if Customer has prepaid any Fees, then those Fees are nonrefundable.

5.3

Termination (which includes expiration or non-renewal) of the Order Form and this Agreement shall not limit either party from pursuing other remedies available to it, including injunctive relief, nor shall such termination relieve Customer’s obligation to pay all Fees that have accrued or are otherwise owed by Customer under any Order Form.

5.4

Upon the termination of this Agreement or the Service, Customer’s right to access or use the Software and Service shall terminate. Amplitude shall make available to Customer, Customer Data stored within the Service at the expiration or termination of this Agreement. However, thirty (30) days after the termination of this Agreement, Amplitude shall have no further obligation to Customer with respect to the storage of Customer Data and may, in its sole discretion, permanently delete Customer Data

5.5

The parties’ rights and obligations under Sections 2 (“Restrictions and Responsibilities”), 3 (“Confidentiality”), 4 (“Payment of Fees”), 5 (“Termination”), 6 (“Indemnification”), 7 (“Warranty and Disclaimer”), 8 (“Limitation of Liability”), and 9 (“Miscellaneous”) shall survive termination of the Agreement.

6. INDEMNIFICATION

6.1

Amplitude agrees, at its own expense, to indemnify, defend Customer and hold Customer harmless against any and all suits, claims, losses, costs, damages, liabilities, expenses (including reasonable attorneys’ fees and costs) or proceedings brought against Customer by a third-party alleging that the use of the Service in accordance with this Agreement infringes any U.S. copyright, trademark or patent, provided that Customer (i) promptly notifies Amplitude in writing of any such suit, claim or proceeding, (ii) allows Amplitude, at Amplitude’s own expense, to direct the defense of such suit, claim or proceeding, (iii) gives Amplitude all information and assistance necessary to defend such suit, claim or proceeding, and (iv) does not enter into any settlement of any such suit, claim or proceeding without Amplitude’s written consent. The foregoing obligations do not apply with respect to the Service or portions or components thereof (x) not supplied by Amplitude, (y) made in whole or in part in accordance to Customer specifications, (z) combined with other products, processes or materials of Customer’s business where the alleged infringement would not have occurred without such combination. This section states Amplitude’s entire liability and Customer’s exclusive remedy for infringement or misappropriation of intellectual property of a third party.

6.2

Customer hereby agrees, at its own expense, to indemnify, defend and hold harmless Amplitude against any and all suits, claims, costs, damages, losses, liabilities, settlements and expenses (including without limitation costs and reasonable attorneys’ fees) in connection with any third-party demand, claim, action, suit or proceeding that arises from an alleged violation of Sections 2.2 to 2.5, 3 or otherwise from Customer’s use of the Service excluded from Amplitude’s aforementioned indemnity obligations in the second to last sentence of Section 6.1, above.

6.3

Each party’s indemnification obligations are conditioned upon the indemnified party: (a) promptly notifying the indemnifying party of any claim in writing; and (b) cooperating with the indemnifying party in the defense of any claim. The indemnified party shall have the right to participate in the defense of any third party claim with counsel selected by it subject to the indemnifying party’s right to control the defense thereof. The fees and disbursements of such counsel shall be at the expense of the indemnified party. Notwithstanding any other provision of this Agreement, the indemnifying party shall not enter into settlement of any third party claim without the prior written consent of the indemnified party, which shall not be unreasonably withheld.

7. WARRANTY AND DISCLAIMER

7.1

Each party represents and warrants to the other that: (a) it is duly organized and a validly existing corporation, in good standing under the laws of the jurisdiction in which it was formed, and that it has the right and capacity to enter into this Agreement; (b) it has full power and authority to grant the rights granted by it under this Agreement and that there are no outstanding obligations or agreements that conflict with this Agreement; and (c) this Agreement, when signed by its duly authorized representative, constitutes a valid and legally binding obligation on that party that is enforceable in accordance with the terms of this Agreement.

7.2

Amplitude represents and warrants to Customer that the Software and the Service do not infringe or misappropriate any U.S. patents, copyright, trade secret or any other proprietary right of any third party.

7.3

Amplitude does not warrant that the Service will be uninterrupted or error free OR MEET CUSTOMER’S REQUIREMENTS; nor does it make any warranty as to the results that may be obtained from use of the Service. THE SERVICE IS PROVIDED “AS IS” AND AMPLITUDE EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, QUALITY AND ACCURACY. AMPLITUDE DOES NOT WARRANT AGAINST INTERFERENCE WITH THE ENJOYMENT OF THE SERVICE. AMPLITUDE DOES NOT WARRANT THAT ANY INFORMATION PROVIDED THROUGH THE SERVICE IS ACCURATE OR COMPLETE OR WILL ALWAYS BE AVAILABLE. IN ADDITION, CUSTOMER ACKNOWLEDGES THAT AMPLITUDE DOES NOT CONTROL THE TRANSFER OF DATA OVER COMMUNICATIONS FACILITIES, INCLUDING THE INTERNET, AND THAT THE SERVICE MAY BE SUBJECT TO LIMITATIONS, DELAYS, AND OTHER PROBLEMS INHERENT IN THE USE OF SUCH COMMUNICATIONS FACILITIES. AMPLITUDE IS NOT RESPONSIBLE FOR ANY DELAYS, DELIVERY FAILURES, OR OTHER DAMAGE RESULTING FROM SUCH PROBLEMS. AMPLITUDE EXPRESSLY DISCLAIMS ANY LIABILITY ARISING OUT OF CUSTOMER’S USE OF THE SERVICE. TO THE EXTENT NOT PROHIBITED BY LAW, THESE WARRANTIES ARE EXCLUSIVE AND THERE ARE NO OTHER EXPRESS OR IMPLIED WARRANTIES OR CONDITIONS.

8. LIMITATION OF LIABILITY

8.1

NOTWITHSTANDING ANYTHING TO THE CONTRARY, NEITHER PARTY SHALL BE RESPONSIBLE OR LIABLE WITH RESPECT TO ANY SUBJECT MATTER OF THE AGREEMENT (INCLUDING THE ORDER FORM) UNDER ANY CONTRACT, NEGLIGENCE, STRICT LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY: (A) FOR ERROR OR INTERRUPTION OF USE OR FOR LOSS OR INACCURACY OR CORRUPTION OF DATA OR COST OF PROCUREMENT OF SUBSTITUTE GOODS, SERVICES OR TECHNOLOGY OR ANY LOSS OF BUSINESS, ANY LOSS OF REVENUE OR PROFITS; (B) FOR ANY INDIRECT, EXEMPLARY, INCIDENTAL, PUNITIVE, SPECIAL OR CONSEQUENTIAL DAMAGES; (C) FOR ANY MATTER BEYOND A PARTY’S REASONABLE CONTROL; OR (D) FOR ANY AMOUNTS THAT, TOGETHER WITH AMOUNTS ASSOCIATED WITH ALL OTHER CLAIMS, EXCEED THE FEES ACTUALLY PAID BY CUSTOMER TO AMPLITUDE FOR THE APPLICABLE SERVICES UNDER THE AGREEMENT OR RELATING TO ANY SUBJECT MATTER THEREOF IN THE 12 MONTHS PRIOR TO THE ACT THAT GAVE RISE TO THE LIABILITY, EVEN IF THE PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF ANY OF THE FOREGOING TYPES OF LOSSES OR DAMAGES. CUSTOMER ACKNOWLEDGES THAT AN INTERRUPTION IN SERVICE (S) DUE TO CIRCUMSTANCES BEYOND THE REASONABLE CONTROL OF AMPLITUDE, SUCH AS A FAILURE OF TELECOMMUNICATIONS OR NETWORK SYSTEMS NOT CONTROLLED BY AMPLITUDE, SHALL NOT BE CONSIDERED A SERVICE OUTAGE OR SERVICE DEFICIENCY FOR PURPOSES OF ANY REMEDY PROVIDED HEREIN. If applicable law limits the application of the provisions of this section 8, a party’s liability will be limited to the maximum extent permissible.

8.2

The Parties agree that the limitations and exclusions set out in this Section 8 are reasonable, having regard to all the relevant circumstances and the levels of risk associated with each party’s obligations under this Agreement.

9. MISCELLANEOUS

If any provision of the Agreement is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that the Agreement will otherwise remain in full force and effect and enforceable. The Agreement is not assignable, transferable or sublicensable by Customer except with Amplitude’s prior written consent but may be assigned by Amplitude without restriction. Both parties agree that the applicable Order Form and this Agreement, including all exhibits, are the complete and exclusive statement of the mutual understanding of the parties and supersedes and cancels all previous written and oral agreements, communications and other understandings relating to the subject matter of the Agreement, and that all waivers and modifications must be in a writing signed on behalf of both parties by their duly authorized representatives, except as otherwise provided herein. No agency, partnership, joint venture, or employment is created as a result of the Agreement and Customer does not have any authority of any kind to bind or attempt to bind Amplitude in any respect whatsoever. In any action or proceeding to enforce rights under the Agreement, the prevailing party will be entitled to recover costs and attorneys’ fees. All notices under the Agreement will be in writing and will be deemed to have been duly given when received, if personally delivered; when receipt is electronically confirmed, if transmitted by facsimile or e-mail; the day after it is sent, if sent for next day delivery by recognized overnight delivery service; and upon receipt, if sent by certified or registered mail, return receipt requested. This Agreement may be executed in one or more counterparts. The parties agree that any material breach of Section 2 or 3 of this Agreement will cause irreparable injury and that injunctive relief in a court of competent jurisdiction will be appropriate to prevent an initial or continuing breach of Section 2 or 3 in additional to any other relief to which the owner of such Proprietary Information may be entitled. This Agreement shall be governed by the laws of the State of California without regard to its conflict of laws provisions. Any action or proceeding arising from or relating to this Agreement must be brought in a federal court in the Northern District of California, or in a state court in San Francisco, California, and each party irrevocably submits to the jurisdiction and venue of any such court in any such action or proceeding. Customer must not access or use the Service in violation of any U.S. export embargo, prohibition or restriction. In addition, Customer must comply with all applicable laws and regulations governing the export, re-export and transfer of the Service and Customer is responsible for obtaining any required export or import authorizations. The parties agree that the United Nations Convention on Contracts for the International Sale of Goods is specifically excluded from application to the Order Form and this Agreement.

10. Exhibit A

Service

AMPLITUDE Dashboard and Platform

Core Analytics Package Advanced Behavioral Analytics Package (Enterprise Only) Core App and Data Management
• Real-Time Dashboards • Funnel Analysis • Retention Analysis • Session Analysis • Revenue Analysis • User Segmentation • Custom User Timelines • Behavioral Cohorting Compass • Pathfinder • Microscope • Custom MAUs • Custom Event Properties and User Properties • Custom Events • Role Based Permissions • Custom Dashboards and Email Reporting • API Access and One-Click Data Export

11. CONTACT

If you have any comments, concerns or questions about this Privacy Policy, please send us an email at contact@amplitude.com or send mail to:

Amplitude Analytics, Inc.
501 2nd Street Ste 100
San Francisco, CA 94107