# New rules of conversion rate optimization | Amplitude

Develop a testing mindset—and we don’t mean testing 50 shades of blue. Design and test hypotheses that drive engagement, retention, and customer lifetime value.

Source: https://amplitude.com/en-us/new-rules-of-conversion-rate-optimization

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Video Series

# New rules of conversion rate optimization

Develop a testing mindset—and we don’t mean testing 50 shades of blue. Design and test hypotheses that drive engagement, retention, and customer lifetime value. Presented by CRO expert and Principal Product Manager, Jheel Jawharkar.

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## In under 10 minutes, understand

What is CRO?

Plus, the key terms you need to know to sound like an expert.

The process of running tests

When most tests fail, understand the process for finding your wins.

Four tests you should be running

Discover proven tests that are worth running.

Avoiding common mistakes

Use data, not guesswork, to steer clear of common CRO mistakes.

## Web Experiment in action

See how product managers and growth teams can rapidly build no-code A/B tests in a few clicks. Improve messaging, calls-to-action, and more with a powerful visual editor.

## Meet the Expert: Jheel Jawharkar

**Principal Product Manager, Amplitude**

Jheel is an analytical and results-driven product management leader with over 15 years of experience in SaaS, ecommerce, and fintech, driving growth through A/B testing, optimizing user experiences, and increasing conversion for top brands like Adobe, Macy’s, and Sephora.

## Learn More: Conversion Rate Optimization

[](https://www.amplitude.com/events/small-changes-big-results)

Small Changes, Big Results: Four Easy Ways to Boost Conversion

We partnered with DoWhatWorks to explore which small changes can make a big difference when it comes to conversion rate optimization.

[Watch on-demand](https://www.amplitude.com/events/small-changes-big-results)

[](https://amplitude.com/blog/amplitude-team-web-experimentation)

How Amplitude Uses Amplitude for No-Code Web Experimentation

These tips from the Amplitude Growth team reveal how they used Amplitude’s new Web Experimentation to drive growth goals.

[Read the blog](https://amplitude.com/blog/amplitude-team-web-experimentation)

[](https://amplitude.com/resources/high-impact-experiments)

Designing High-Impact Experiments

Get proven experimentation strategies to drive conversion and fuel growth.

[Read the guide](https://amplitude.com/resources/high-impact-experiments)