# See the latest feature updates from Amplitude | Amplitude Learn about the latest updates from Amplitude’s Digital Analytics Platform including Analytics, Experimentation, Session Replay, Guides & Surveys, and more. Source: https://amplitude.com/en-us/platform-updates --- Last Updated: Jan 2026 # What's New from Amplitude? We keep improving—so you can too. Learn about the latest updates to the Amplitude Digital Analytics Platform. [Read more below](<#Major Releases>)[Try them out](https://app.amplitude.com/signup?siteLocation=update_hub_hero) ## Major Releases Our biggest milestones and newest products. JAN 2026 ## News updates to MCP Ready for a new workflow? Amplitude MCP now brings rich Amplitude charts *directly* into your favorite AI tools so you can ask a question about your product, explore data, and iterate on insights without leaving your workflow. Bonus points? We’ve made additional updates to Amplitude MCP to help you interact with your data and get even deeper insights. Happy analyzing! [Learn more](https://amplitude.com/docs/amplitude-ai/amplitude-mcp?siteLocation=update_hub) DECEMBER 2025 ## Introducing: Automated Insights Meaningful analysis takes time. That’s why we built Automated Insights, the latest AI tool that completes an expert's standard analysis process in a fraction of the time. With one click, Automated Insights searches through reports, investigates campaigns and experiments, incorporates business context into its findings, and then presents a clear, data-backed story with actionable recommendations. [Read the blog](https://amplitude.com/blog/introducing-automated-insights?siteLocation=update_hub) NOV 2025 ## Drive Innovation with AI Feedback Amplitude’s AI Feedback is the new way to listen to users at scale. Our latest feature harnesses the power of AI to analyze reviews, surveys, and user feedback, so you can turn unstructured language into clear insights about customer needs and product opportunities. Simply put, AI feedback helps you understand *what* customers are saying, *why* it matters, and *what* you can do about it. [Learn more](https://amplitude.com/docs/amplitude-ai/ai-feedback?siteLocation=update_hub) OCT 2025 ## Simplify analyses with Amplitude MCP Amplitude MCP simplifies data analysis by integrating external AI clients such as Claude, Gemini, and Cursor directly with Amplitude. Now, users can ask questions in simple, natural language, and their platform of choice will connect to Amplitude for instant insights and answers. [Read the blog](https://amplitude.com/blog/amplitude-mcp?siteLocation=update_hub) [Get started](https://app.amplitude.com/signup?siteLocation=update_hub_mid)[Explore the demo](https://analytics.amplitude.com/demo?siteLocation=update_hub_mid) ## Recent Features Smaller yet mighty updates to improve your Amplitude experience. [](https://amplitude.com/docs/admin/account-management/role-based-access-controls-rbac?siteLocation=update_hub) JAN 2026 | Centralized Role Based Access Controls (RBAC) Role-based Access Controls (RBAC) help you manage who can access specific areas of Amplitude and the actions they can perform in those areas [Learn more](https://amplitude.com/docs/admin/account-management/role-based-access-controls-rbac?siteLocation=update_hub) [](https://amplitude.com/ai-visibility?siteLocation=update_hub) DEC 2025 | AI Visibility The new era of search is here! With AI visibility, you can analyze how often your brand is mentioned in AI Search and what LLMs think about your business and products. [Learn more](https://amplitude.com/ai-visibility?siteLocation=update_hub) [](https://community.amplitude.com/kb/articles/155-november-platform-release-highlights-25?siteLocation=update_hub#new-feature-web-experiment-releases) NOV 2025 | Experiment timeline view Ready for a high-level program view of your experiments? Timeline view uses a Gantt chart to visualize your tests in a timeline view, color-coded by status and completion indicators. [Learn more](https://community.amplitude.com/kb/articles/155-november-platform-release-highlights-25?siteLocation=update_hub#new-feature-web-experiment-releases) ## Monthly Highlights All the details on our platform releases, with new updates each month. [](https://community.amplitude.com/kb/articles/157-january-platform-release-highlights-26) JAN 2026 | Highlights Enjoy updates to MCP, a new duration estimator for Experiment, Centralized Role Based Access Controls (RBAC), and more! [Learn more](https://community.amplitude.com/kb/articles/157-january-platform-release-highlights-26) [](https://community.amplitude.com/kb/articles/156-year-in-review-amplitude-s-top-releases-of-2025) BEST OF 2025 | Highlights Every January to December, we work tirelessly to build products that give you an unfair advantage when it comes to growth – and this year was no different. [Learn more](https://community.amplitude.com/kb/articles/156-year-in-review-amplitude-s-top-releases-of-2025) [](https://community.amplitude.com/kb/articles/155-november-platform-release-highlights-25?siteLocation=update_hub) NOV 2025 | Highlights Get deeper insights and simplified workflows with AI feedback and Visibility, new experiment views, Cohort improvements, and more! [Learn more](https://community.amplitude.com/kb/articles/155-november-platform-release-highlights-25?siteLocation=update_hub) [](https://community.amplitude.com/platform-updates) Want more? Read through our full history of platform releases. Well, at least as far back as January 2021. [Learn more](https://community.amplitude.com/platform-updates) ## See the updates in action [Explore the demo](https://analytics.amplitude.com/demo?siteLocation=update_hub_ankle)[Talk to an expert](/sales-contact?siteLocation=update_hub_ankle)