# Power Up PM - Bridge the Acquisition-Retention Gap using the Activation Framework | Amplitude

This session will explore the Activation Framework. You’ll learn what activation is and how it helps new users connect with your value proposition and build a habit around using your product or service.

Source: https://amplitude.com/en-us/power-up-pm/emea-session5-aug-2024

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# Power Up PM - Bridge the Acquisition-Retention Gap using the Activation Framework