# The Business Times: Amplitude CEO advocates direct listing to avoid 'huge' mispricing Amplitude CEO Spenser Skates on why direct listings avoid 'huge' mispricing and why APAC is a key market for the company. Source: https://amplitude.com/en-us/press/press-amplitude-ceo-advocates-direct-listing-to-avoid-huge-mispricing --- # The Business Times: Amplitude CEO advocates direct listing to avoid ‘huge’ mispricing [ ](/press) [Back to Press](/press) ##### About Amplitude Amplitude is the leading AI analytics platform, helping over 4,900 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at [amplitude.com](https://cts.businesswire.com/ct/CT?id=smartlink\&url=http%3A%2F%2Famplitude.com\&esheet=54432611\&newsitemid=20260224138451\&lan=en-US\&anchor=amplitude.com\&index=2\&md5=336d0009dd3528953df1a0bb916a2fc6). ##### Contact \ ##### Connect with Amplitude Read the Blog: \ Engage on Twitter: [@Amplitude\_HQ](https://twitter.com/Amplitude_HQ)\ Connect on LinkedIn:  Amplitude, Inc.\ 201 3rd Street, Suite 200\ San Francisco, CA 94103