# CNBC: Amplitude’s direct listing is at least the sixth this year as the IPO alternative gains traction in tech CNBC's Jordan Novet on why analytics software vendor Amplitude debuted on the Nasdaq through a direct listing instead of a traditional IPO. Source: https://amplitude.com/en-us/press/press-amplitude-starts-trading-on-nasdaq-in-direct-listing --- # CNBC: Amplitude’s direct listing is at least the sixth this year as the IPO alternative gains traction in tech [ ](/press) [Back to Press](/press) ##### About Amplitude Amplitude is the leading AI analytics platform, helping over 4,900 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at [amplitude.com](https://cts.businesswire.com/ct/CT?id=smartlink\&url=http%3A%2F%2Famplitude.com\&esheet=54432611\&newsitemid=20260224138451\&lan=en-US\&anchor=amplitude.com\&index=2\&md5=336d0009dd3528953df1a0bb916a2fc6). ##### Contact \ ##### Connect with Amplitude Read the Blog: \ Engage on Twitter: [@Amplitude\_HQ](https://twitter.com/Amplitude_HQ)\ Connect on LinkedIn:  Amplitude, Inc.\ 201 3rd Street, Suite 200\ San Francisco, CA 94103