# Amplitude Pricing Find the plan that's right for you to start growing your business and building better products and experiences with Amplitude's digital analytics platform. Source: https://amplitude.com/en-us/pricing --- # Pricing Free analytics with AI built in. Every plan includes the full platform and unlimited seats. All plans include: Amplitude AI Analytics Session Replay Experimentation Guides and Surveys Activation #### Free For individuals and explorers getting started Free 2M Events/month forever. [Start for free](https://app.amplitude.com/signup) No Credit Card required. **Get started with:** - AI Agents and MCP * Product Analytics * Agent Analytics * Cohort syncs (one time) * 2000 AI feedback records * 10K monthly session replays * Limited Experiments, Guides & Surveys Recommended #### Plus For small teams finding product-market fit Starts at $0 First 2M Events/month free. [Get started](https://app.amplitude.com/signup?next=%2Fcheckout) Credit Card required. **Everything in Free, and:** * Scale up to 70M Events * Custom events and formulas * 20 Behavioral cohorts * Alerts * Heatmaps * 1,000 active AI Visibility prompts * 2-year data retention #### Growth For businesses looking to scale Custom Event based pricing [Contact sales](/sales-contact) **Everything in Plus, and:** * Advanced Behavioral Exploration * Currency conversion * Monitoring and Alerts * 20K monthly session replays * 2,500 active AI Visibility prompts * SSO & Project Permissions #### Enterprise For larger enterprises with complex requirements **Everything in Growth, and:** * Unlimited projects per portfolio * Data Access Controls * Unlimited Monitoring and Alerts * 50K monthly session replays * 5,000 active AI Visibility prompts * Advanced User Mgmt (incl RBAC) Trusted by leading brands #### Early-stage startup looking to grow? Startups with under $10M in funding and fewer than 20 employees receive one free year on our Growth plan. [Apply now](https://app.amplitude.com/signup?signUpSource=scholarship) “You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’” “There’s so much potential to unlock. Amplitude helps enable the Gong team to surface trends and connect specific features to outcomes.” ## Compare all plan features Plus Growth Enterprise Starter templates Collaboration and integrations Dashboard subscriptions Product & Web analytics AI-powered analysis Campaign reporting 2 channel views Forecasting and alerts Limited Custom events and formulas Behavioral cohorts 20 per organization Conversion drivers Saved metrics Cart analysis Computations Cross-product analysis Predictions Analysis content management User Profile API Group behavior analysis Available Monthly sessions 1,000 10,000 20,000\ Add-on for more 50,000\ Session Replay for web and mobile Data masking Search and collaboration Heatmaps Replay retention 1 month 1 month\ Targeted Replay Capture Add-on AI-based summaries Agent Analytics Monthly Agent Sessions 5,000 Trace Analysis Semantic Filtering Topic Clustering Custom Datasets OOTB Signals Custom LLM Evaluators Calibration Runs BYOK for LLMs Custom Code-Based Evaluators Manual Session Labeling Agent Session Chats Retained 14 days 30 days 30 days\ Add on for 90 days Role Based Access Controls Feature Experimentation Feature flags Unlimited Active experiments 1 2\ A/B/n testing Feature adoption dashboards Target by cohort, behavior, or user property Experiment results Flag-level access controls Mutual exclusions groups Holdout groups Multi-armed Bandits Flag dependencies Web Experimentation Visual experiment editor Version history Page & Browser-level targeting Custom code editor Experiment & Project-level permissions Approved workflows Stratified sampling AI Feedback Monthly feedback records 2,000 2,000\ Integration types One-time daily analysis Ongoing analysis Public & Uploads Public & Uploads\ (Private as add-on) Create cohort from insights Zoning Insights Zone creation 50 Overlays 5 Page group mapping and analysis Engagement metrics Comparisons Revenue metrics AI recommendations Chrome extension Exports Guides & Surveys 1 / Add-on for more 2 / Add-on for more Time and event-based triggers Cohort targeting Smart triggers Templates Standard Standard / Add-on for Custom Branding Amplitude Amplitude / Add-on for Whitelabeled Whitelabeled Localization Prioritization Resource Center Static Built-in user identity resolution Unlimited sources and destinations Developer SDKs and APIs Real-time event streaming Limited / Add-on for more Webhooks One-time Audience syncs Scheduled syncs Behavioral Cohorts API Data Management Autocapture AI Data Assistant Retroactive data transformation Observability for data monitoring Data Mutability Derived property Protected schemas and workflows Data Access Controls Automated tasks Access to taxonomy API Platform and Support Team members MTUs / EV Up to 2M EV Up to 700K MTU / 70M EV Saved charts 10 per org Spaces for collaboration 3 Data access 1 year 2 years SSO and project-level permissions Advanced permissions and SCIM EU data center option Access community and education Customer support Online support Customer success Assigned account manager Response SLA 2 business days 1 business day Professional services Annual Plus Plan Comparison Base Plus Plan, by event volume tier (up to 20M) #### The lowest-cost way to scale product analytics Amplitude Plus lets your team keep sending the data that matters as you grow, without overage penalties, surprise renewal spikes, or pressure to cut back on instrumentation. [Get started](https://app.amplitude.com/signup?signUpSource=pricing) #### Everything included. More when you need it. Unlock advanced features and unlimited usage for the products driving your growth. ###### Feature Experiment Available for Growth and Enterprise - Unlimited active experiments - Multi-armed Bandits (MAB) - Stratified Sampling - Sticky Bucketing - Approval Workflows - Holdout & Mutual Exclusion Groups ###### Web Experiment ###### Guides and Surveys - Unlimited live guides & surveys - A/B testing for nudges - Custom CSS - Advanced theming - Air Traffic Control ###### Activation - Unlimited scheduled syncs - 50 AMPL to 3rd party real-time syncs - Behavioral Cohorts API - Custom real-time streaming ###### Session Replay - Custom Monthly Sessions - AI-based summaries - Targeted Replay Capture - Extended Retention (3-12 months) ###### Accounts (Group) - Account-level analytics - Group-level experimentation - Account-level bucketing - B2B-focused reporting Expanded packages are priced as a percentage of your platform plan. ### Frequently asked questions Yes. The Free plan is completely free, with no credit card required. You get 2 million events per month, plus access to out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, activation, guides and surveys, unlimited AI Agents, MCP, and AI Feedback. It's not a trial. There's no time limit. You can use Amplitude for free as long as it fits your needs. Amplitude has plans for every stage of growth. The Amplitude Free plan includes 2 million events per month, session replay, A/B tests, feature flags, AI analytics, and unlimited seats, with no credit card required and no time limit. The Amplitude Plus plan starts at $0 and scales with your event volume as you grow. You can track usage in real time and upgrade anytime for better rates. For larger teams, the Growth and Enterprise plans offer custom pricing based on your volume and feature needs An MTU is a unique user who triggers one or more events in your product within a calendar month. One MTU can generate many events, which is why Amplitude's Free plan measures usage by event volume, with 2 million events included per month. An event in Amplitude is any action a user takes in your product: a button click, a page view, a signup, a purchase. Every time a user does something you want to track, that's one event. The Free plan includes up to 2 million events per month, which is more than enough for most teams getting started. You don't need a credit card to get started in Amplitude. The Free plan requires no credit card at all. You only need to add one when you upgrade to Plus and start growing beyond the free limits. Free helps you get started, and Plus helps you scale. Free comes with a fixed limit of 2 million events per month, perfect for learning and finding product-market fit. Plus unlocks higher event volume, better pricing as you grow, and the full platform for deeper insights, experimentation, and activation. You only pay when your product starts delivering value. Yes, Amplitude connects to Claude, Cursor, Lovable, Figma Make, and any tool that supports MCP (Model Context Protocol). You can ask questions about your product data, build features informed by real usage, or generate reports without leaving the tools you already use. This works on every plan, including the Free plan. Yes. The Startup Scholarship provides one free year of the Growth plan for companies with fewer than 20 employees and less than $10M in funding. The Tech for Black Founders Scholarship offers free, unlimited access to the Growth plan for qualifying organizations. Includes advanced analytics, experimentation, governance, and dedicated onboarding. No credit card to apply. Every Amplitude plan, including the Free plan, gives you access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, AI Feedback, AI Visibility, AI Agents, and AI Assistant. On Free, these come with limited volumes and capabilities. As you move up to Plus, Growth, and Enterprise, limits increase and you unlock advanced features like behavioral cohorts, heatmaps, computations, and portfolio analysis. For teams that need unlimited volumes or advanced capabilities on specific products, Growth and Enterprise customers can purchase dedicated add-ons priced as a percentage of the platform plan. Absolutely. The Free plan gives you 2 million events per month and access to the entire platform, including analytics, session replay, feature flags, web experimentation, guides and surveys, activation, AI Feedback, AI Agents, and AI Visibility, all at no cost with limited volumes. If you qualify for the Startup Scholarship, you can get a full year of the Growth plan for free. Many startups run Amplitude at zero cost for their first one to two years, and only upgrade when they're ready. The Growth plan is built for teams that need advanced analytics, causal insights, SSO and project permissions, and real-time data streaming. The Enterprise plan adds dedicated support, a customer success manager, advanced security, advanced user management, RBAC (role based access control), and compliance features, and custom data retention. Both plans are custom-priced based on your volume and requirements. Amplitude offers something better than a trial: a free plan with no time limit. The Free plan gives you 2 million events per month, with access to core analytics, session replay, feature flags, and more. There's no credit card required to get started. Use it for as long as you need.