# Product Analytics Fundamentals - Getting Started with Amplitude | Amplitude Discover the fundamentals of product analytics in Amplitude. Learn essential concepts, tools, and steps to explore your data, answer key product questions, and make confident decisions. Source: https://amplitude.com/en-us/product-analytics-fundamentals --- Getting Started # The Fundamentals of Product Analytics Start here to build a strong foundation in Amplitude. Learn the essential concepts, tools, and steps you need to begin exploring your data and answering your first product questions with confidence. Step One ## Laying the Data Foundation Before diving into analysis, it’s critical to ensure your data is clean, structured, and aligned with your business goals. Learn the key principles of data governance, taxonomy, and planning your tracking strategy—so everything you do downstream is trustworthy and impactful. [](https://amplitude.com/docs/data/data-planning-playbook) Data Planning Playbook Learn the key steps to define your analytics goals, identify the right events, and ensure your data aligns with business outcomes. [Read the docs](https://amplitude.com/docs/data/data-planning-playbook) [](https://amplitude.com/docs/data/create-tracking-plan) Create a Tracking Plan A step-by-step guide to documenting the events and properties you'll track—so your team stays aligned and your data stays clean. [Read the docs](https://amplitude.com/docs/data/create-tracking-plan) [](https://amplitude.com/docs/get-started) Get up and running on Amplitude as quickly as possible. Learn how to create your organization, get data flowing into Amplitude, create your first chart, and more. [Read the docs](https://amplitude.com/docs/get-started) Step Two ## Create & Manage Custom Events Custom events are the building blocks of behavioral analytics. Learn how to create, name, and manage events that reflect meaningful actions your users take—so you can measure what truly drives engagement and retention. [](https://amplitude.com/docs/data/custom-events) Custom Events Overview Understand what custom events are, why they matter, and how to use them to measure key user behaviors. [Read the docs](https://amplitude.com/docs/data/custom-events) [](https://amplitude.wistia.com/medias/0tztgs4oig) Create Custom Event for Page View Follow along to learn how to create a custom event that tracks page views—one of the most common and useful event types. [Watch the video](https://amplitude.wistia.com/medias/0tztgs4oig) [](https://community.amplitude.com/building-and-sharing-your-analysis-58/how-to-combine-events-into-a-single-custom-event-344) Combining Events Into a Single Custom Event Hear real questions and insights from Amplitude users—tips, best practices, and lessons from the field. [Read community discussion](https://community.amplitude.com/building-and-sharing-your-analysis-58/how-to-combine-events-into-a-single-custom-event-344) [](https://amplitude.wistia.com/medias/yytflm2hk8) Time Intervals – From Real Time to Quarterly Understand how to choose the right time interval for your analysis, from real-time monitoring to long-term trends. [Watch the video](https://amplitude.wistia.com/medias/yytflm2hk8) Step Three ## Understand Event & User Properties Go beyond “what happened” by enriching your events with properties. Learn how event and user properties help you segment audiences, drill into user journeys, and surface more nuanced insights. [](https://amplitude.wistia.com/medias/ibd9i1pt2q) Custom Events – Simplifying Data Analysis See how custom events can streamline your charts and make your analysis faster, clearer, and more scalable. [Watch the video](https://amplitude.wistia.com/medias/ibd9i1pt2q) [](https://amplitude.wistia.com/medias/pston9ksp4) Event and User Properties Learn how to use properties to add context to your data and unlock deeper insights into user behavior. [Watch the video](https://amplitude.wistia.com/medias/pston9ksp4) [](https://amplitude.com/docs/get-started/user-property-definitions) User Property Definitions Understand what user properties are, how they’re defined, and how they help you segment and personalize experiences. [Read the docs](https://amplitude.com/docs/get-started/user-property-definitions) [](https://amplitude.com/docs/get-started/event-property-definitions) Event Property Definitions Discover how event properties capture the details of each interaction—like button clicks, page types, or purchase values. [Read the docs](https://amplitude.com/docs/get-started/event-property-definitions) Step Four ## Essential Charts Explore the core features of the Amplitude platform, from the navigation layout to the essential charts like Event Segmentation, Funnels, Retention, and User Sessions. This is your control panel for discovering insights. [](https://academy.amplitude.com/understand-user-behavior-with-the-event-segmentation-chart?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) Understand User Behavior with the Event Segmentation Chart Use Amplitude's Event Segmentation chart to learn what drives user behavior. [Take the course](https://academy.amplitude.com/understand-user-behavior-with-the-event-segmentation-chart?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) [](https://academy.amplitude.com/drive-product-adoption-with-retention-analysis?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) Drive Product Adoption with Retention Analysis Learn how the Retention chart can help drive product adoption. [Take the course](https://academy.amplitude.com/drive-product-adoption-with-retention-analysis?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) [](https://academy.amplitude.com/path/diagnose-conversion-issues/discover-user-paths-with-journeys?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) Discover User Paths with Journeys Course 1 of 3 in [Diagnose Conversion Issues with Funnel and Path Analyses](https://academy.amplitude.com/path/diagnose-conversion-issues) Learn how to discover and confirm paths users take within your product by using the Journeys chart. [Take the course](https://academy.amplitude.com/path/diagnose-conversion-issues/discover-user-paths-with-journeys?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) [](https://academy.amplitude.com/unlock-engagement-insights-with-session-analysis?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) Unlock Engagement Insights with Session Analysis Create and analyze user sessions charts to uncover insights into user engagement and behavior. Learn to optimize your product and marketing strategies. [Take the course](https://academy.amplitude.com/unlock-engagement-insights-with-session-analysis?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) Step Five ## Use Saved Segments & Preset Filters Learn how to save commonly used user groups and filters to streamline your analysis. These shortcuts help you move faster and stay consistent in your reporting. [](https://amplitude.com/docs/analytics/charts/build-charts-add-user-segments?siteLocation=Read+the+docs) New/Active/Any User Dropdown Learn how to use the user dropdown menu to filter your analysis by engagement level—so you see exactly who’s doing what. [Read the doc](https://amplitude.com/docs/analytics/charts/build-charts-add-user-segments?siteLocation=Read+the+docs) [](https://amplitude.com/docs/analytics/charts/build-charts-add-user-segments) Building Charts with User Segments Discover how to use user segments to slice your data and uncover trends across different audiences. [Read the docs](https://amplitude.com/docs/analytics/charts/build-charts-add-user-segments) [](https://amplitude.com/docs/analytics/charts/build-charts-modify-user-segment) Modifying User Segments Fine-tune your analysis by editing, combining, or reusing user segments—no need to start from scratch. [Read the docs](https://amplitude.com/docs/analytics/charts/build-charts-modify-user-segment) [](https://community.amplitude.com/data-instrumentation-57/more-options-for-saved-segments-126) Segmentation Discussion Get real-world insights from fellow Amplitude users on segmentation strategies, tips, and challenges. [Read the discussion](https://community.amplitude.com/data-instrumentation-57/more-options-for-saved-segments-126) Step Six ## Answering Your First Questions with Data Apply what you’ve learned to answer real business questions. Whether you’re measuring activation, evaluating experiments, or identifying drop-off points, this step helps you turn curiosity into clarity using Amplitude’s tools. [](https://academy.amplitude.com/path/getting-started-with-amplitude-analytics-learning-path?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) Getting Started with Amplitude A beginner-friendly walkthrough of the Amplitude platform—perfect for getting your bearings and taking your first steps. [Take the course](https://academy.amplitude.com/path/getting-started-with-amplitude-analytics-learning-path?utm_source=corpsite\&utm_medium=resource_hub\&utm_campaign=resource_pages) [](https://amplitude.com/docs/analytics/charts/event-segmentation) Event Segmentation Analysis Explore how to analyze specific events over time to track engagement, usage patterns, and user behavior. [Read the docs](https://amplitude.com/docs/analytics/charts/event-segmentation) [](https://amplitude.com/docs/analytics/charts) Amplitude Charts 101 Learn all about Amplitude charts—from event segmentation, funnel analysis, journeys, and more. [Read the docs](https://amplitude.com/docs/analytics/charts) [](https://amplitude.wistia.com/medias/dye482j9m2) How I Amplitude - 7 Lessons From 7 Years Using Amplitude Since 2017, Saish has been a cornerstone of the Amplitude community, leading over 1300 discussions on data governance and product analytics. His innovative techniques have redefined data-driven growth. [Watch the video](https://amplitude.wistia.com/medias/dye482j9m2) Step Seven ## Activating with Amplitude Use Cases Now that you’re comfortable with the platform, explore real-world use cases to drive business outcomes. Learn how teams use Amplitude to improve onboarding, increase engagement, and optimize conversion funnels. [](https://amplitude.com/books/user-engagement/activating-new-users) Activating New Users See how teams use Amplitude to identify activation barriers and improve onboarding experiences. [Read the playbook](https://amplitude.com/books/user-engagement/activating-new-users) [](https://amplitude.com/blog/marketing-use-cases) Understand Marketing Use Cases Learn how marketers use Amplitude to optimize campaigns, measure user acquisition, and drive conversion. [Read the blog](https://amplitude.com/blog/marketing-use-cases) [](https://community.amplitude.com/tips-tricks-86/the-4-stages-of-activation-4596) The 4 Stages of Activation Understand the journey from sign-up to habit formation—and how to measure success at each stage using analytics. [Read the discussion](https://community.amplitude.com/tips-tricks-86/the-4-stages-of-activation-4596) ## Ready to keep learning? Learn how to answer key product questions by exploring user actions and trends. [Understanding User Behavior](/www.amplitude.com/understanding-user-behavior)